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ONE SHARED EXPERIENCE. TUESDAY, 9TH SEPTEMBER 2025 NETHERLANDS NBC CONGRESCENTRUM REGISTER DIGITECH | COMMERCIAL STRATEGY FORUM

While DigiTech and CSF offer distinct roundtables, presentations, and speakers, they also share:

  • A common opening keynote to set the tone

  • Customized roundtables for focused, impactful conversations

  • Joint networking breaks that spark meaningful cross-functional connections

  • A powerful closing session that ties together key insights

Whether your focus is tech innovation or commercial strategy, this format fosters fresh thinking and collaboration—while still delivering deep, role-specific content.

Join us this September and take a lead in hospitality! What Makes This Combination Unique? Commercial Strategy Forum (CSF)

CSF is designed for commercial leaders and their teams in revenue management and sales, providing valuable insights into economic trends, market dynamics, and strategic growth opportunities. With expert-led sessions and strategic discussions, Commercial Strategy Forum is all about driving commercial performance. REGISTER NOW DigiTech: Where innovation meets hospitality

At DigiTech, you’ll explore the fast-changing landscape of digital marketing and technology – from AI and automation to immersive guest experiences and content strategies – by embracing new technologies, adapting to new behaviors, and shaping new expectations about This September, local hospitality leaders will come together for a unique industry gathering that unites two events under one roof.

The Customer Experience Renaissance Steven Van Belleghem Today, AI feels like an unstoppable superpower for businesses. Efficiency, productivity, cost savings — it's everywhere. But if we only focus on internal improvements, we risk becoming irrelevant to our customers faster than we think.

The forgotten side of AI: the customer.
While companies race to optimize their operations, AI is quietly reshaping customer behavior and expectations — profoundly and permanently. Customers will search differently. They’ll expect instant, conversational service — ChatGPT-level responsiveness. They will gravitate toward brands that feel easy, personal, and trustworthy — and abandon those that don’t.

The real mission isn’t just to work smarter inside our walls. It’s to use this moment to create new customer value — to stay deeply relevant in a world where expectations are changing at lightning speed.

We are living through a Customer Experience Renaissance.
New technologies.
New behaviors.
New expectations.

It’s time to fundamentally rethink how we build relationships with our customers. Steven Van Belleghem has been a prominent keynote speaker at several HSMAI Europe conferences over the years. We are now inviting him back to join us in several countries starting with the Netherlands in September. Steven Van Belleghem is not just a globally recognized thought leader in customer experience — he’s a relentless learner and forward-thinker who never stops evolving. One of Steven’s greatest strengths is his commitment to staying on top of the latest trends, technologies, and shifts in human behavior. This ensures that every time he steps on stage, he brings fresh perspectives, bold ideas, and razor-sharp relevance.

His ability to blend cutting-edge insight with deep strategic thinking makes him a favorite among business leaders and conference audiences across industries. Whether he's exploring the role of AI in customer engagement or redefining what “human connection” means in a digital world, Steven always delivers content that is both visionary and practical.

Join HSMAI Europe for an exclusive opportunity to spend time with Steven Van Belleghem

NETHERLANDS ADVISORY BOARD DAVE OVEREEM
VAN ELFEREN - gABY Maaswinkel
van den Bosch Allard Jan
Alfrink Director of Revenue Management at Inntel Hotels ADVISORY BOARD Account Manager Benelux
at Ruby Hotels Regional Director of Revenue Optimization at Radisson Hotel Group MEET THE HSMAI EUROPE Senior Director of Business Development – EMEA
at Cendyn Chrystal ten Hove - Timmerman Director of Revenue Management at Sofitel Legend the Grand Amsterdam jEROEN
TROMP

Join us for an inspiring day of insights, networking,
and thought leadership Partners

Join us for an inspiring day of insights, networking,
and thought leadership Partners

HSMAI EUROPE NON-MEMBERS Sign up your team! Attending HSMAI activities as a team sparks invaluable conversations afterward. Every participant gains fresh insights, each interpreting the experience differently. These discussions not only deepen the team's understanding but also inspire them to turn key takeaways into concrete action plans. EARLY BIRD: € 449
AFTER 26TH AUG: € 539 Hotel & Travel EARLY BIRD: € 249
AFTER 26TH AUG: € 299 Join HSMAI Europe Today and Save on Your Registration! HSMAI EUROPE NON-MEMBERS FREE UNTIL 26TH AUG
AFTER 26TH AUG: 99€ HSMAI EUROPE MEMBERS Vendor HSMAI EUROPE MEMBERS EARLY BIRD: € 210
AFTER 26TH AUG € 252 Tickets & Membership Benefits tickets Register here SPECIAL OPPORTUNITY FOR YOUNG HOTEL & TRAVEL PROFESSIONALS We recommend accessing the website on a desktop or laptop computer for the best experience, as we are currently addressing mobile and tablet issues Is your company not a member yet? Join us today and be part of the network!

Early Bird Rates will be available until TUESDAY, 26TH AUG, at midnight CET, after this the rates will increase with 20%! Hotelier members can also attend for free if they sign up before 26TH AUG

The ticket includes:

✔ A full-day educational program
✔ Multiple coffee breaks
✔ Lunch
✔ Food and drinks at the networking evening
 Are you a hotel & travel professional aged 35 or younger?
As part of the launch of Connecting Future Leaders in the Netherlands, you may be eligible for a complimentary ticket to attend the Commercial Strategy Forum & Digitech.

Apply for your complimentary ticket below. Registration Fees For more information or to become a member, contact us at postbox@hsmai.eu or visit HSMAI Europe Membership below. Membership

Contact Us For more information please reach out to us at postbox@hsmai.eu