We are pleased to welcome you as a new member of HSMAI Region Europe!

HSMAI Region Europe aims to be the leading meeting place and the hospitality industry’s main source for knowledge, community, and recognition for leaders committed to professional development, sales growth, revenue optimisation, marketing, and branding.

HSMAI Region Europe’s key points of operation:

Members & Events

HSMAI – Hospitality Sales and Marketing Association International – is a global organization founded in the US in 1927. The Hospitality Sales and Marketing Association International (HSMAI) Region Europe is the European arm of the organisation.

We work for the hospitality industry and our members come from all disciplines: Sales, Marketing, Revenue Optimization, Service Operation, Distribution, Innovation and People & Culture. We have events and activities for each of those areas as well as many that combine professionals from all disciplines - we are about connecting the industry and enabling knowledge sharing across the disciplines.

Vision: The leading meeting place of the industry.

Mission: The Hospitality Sales and Marketing Association International (HSMAI) Region Europe is committed to growing business for the hotel, event and travel industry and their partners, and is the industry’s leading advocate for intelligent, sustainable revenue growth on a local, national and European level. The association provides practical tools, insights, and cutting edge expertise to enable knowledge sharing and enhance professional development as well as fuel sales, inspire marketing, transform businesses digitally and optimise revenue.

All upcoming events, Member Key Benefits and latest news about HSMAI:

Advisory Boards

HSMAI Region Europe has several Advisory Boards that provide the platform for the leaders of the industry to come together and work on unifying their field of expertise in Europe. Read more about our Advisory Boards here.

Once again, welcome to HSMAI Region Europe!

Let us know what part you want to play to shape the future of the industry. We are here if you have questions and hopefully we will see you soon at one of our upcoming events!

Have a great day,

Best Regards,
HSMAI Region Europe team
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