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Is the technology blurring the lines between
Sales and Marketing?
Join HSMAI and our members Google, TravelClick and Nordic Choice Hotels in London June 24th at the Google`s office for an interactive day. Secure your ticket today. We have limited spaces and it is open just for leaders working directly in the Hotel and Travel industry. Delegates will engage with colleagues and peers, sharing insights and experiences throughout this day
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Address: Google, 1-13 St Giles High St, London, WC2H 8AG United Kingdom
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Programme from 12:30-16:00
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We start at 12:30 with registration, lunch and networking
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Welcome & Update by Ingunn Hofseth, President & CEO, HSMAI Region Europe
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Introduction of all delegates
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- How hotels should think regarding strategies for Customer Acquisition.
- How does the Sales Process look like and what has changed caused by a new digital landscape.
- Technology could support and develop sales processes and with the help of that Marketing could play an important role in finding new clients.
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By Anant Vithlani, Vice President Sales, Nordic Choice Hotels and Chair of the HSMAI Region Europe Sales Advisory Board
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- Where does marketing stop and sales take over? Is Paid Media Sales or Marketing?
- Considering the channels that are delivering business and the percentages are the sales organisations structured appropriately.
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Jerome and Ed are going to deliver a joint session that first looks at the data that is available today to hotels to make more informed decisions and then move into how this data can improve the effectiveness and efficiency of digital media campaigns and how that can be leveraged to drive better performance.
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Edward Lines, Industry Manager, Google and member of the HSMAI Region Europe Marketing Advisory Board
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Jerome Wise, Vice President - Enterprise Clients, TravelClick
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Delegates will engage with colleagues and peers, sharing insights and experiences throughout this day
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