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HSMAI Region Europe
COMMERCIAL SUMMER CAMP 2019
4 – 9 August 2019
DoubleTree by Hilton, Amsterdam (Oosterdoksstraat 4)
Cornell School of Hotel Administration
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The first two days are in collaboration with Cornell School of Hotel Administration and also includes a Certificate for each participant upon completion of the 2 days program, bearing the Cornell logo.
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Potential candidate profile:
The Commercial Summer Camp focuses on developing cross-functional strategic thinking and leadership skills, to enable tomorrow’s commercial leaders in the hospitality industry. The ideal candidate is already a sales, marketing, or revenue management expert or a property leader with the ambition and desire to understand all of the specific disciplines and what it takes to keep them all running smoothly together.
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About the two days Executive Development program:
Essential Skills for Successful Leadership
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- Explore what defines leadership success
- Focus on your own leadership style, cultural intelligence, and motivational skills
- Understand how to inspire high levels of performance from all types of individuals
- Being a leader – Keys to success
- A framework for understanding others: Johari window
- Leadership bias and thinking traps: Cognitive shortcuts, Attribution theory, Unconscious bias, self fulfilling prophecy
- Emotional intelligence and motivation
- Leadership process vs management process
- Skills required for success as a leader
- Your cultural intelligence assessed
- Creating a culture of excellence
- Your leadership brand and personal strategy
- Developing tomorrow’s leaders
About the three following days:
You will be able to develop an overall Commercial Plan. This will expose you to certain elements that is very important for you to understand as a leader and that you do not come across often in other programs.
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- Distribution strategy
- Commercial Technology strategy
- Branding strategy
- Building commercial teams
- Customer Centricity
- Data and CRM strategy
- Calculating ROI on marketing and sales activities
- Sales Theory, Sales Strategy, Sales Leadership and Hands-on tips
Price for HSMAI members per person: EUR 2900 ex VAT including full day program, material, coffee, lunch and dinner.
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Price for Non-members per person: EUR 5900 ex VAT including full day program, material, coffee, lunch and dinner
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Press here to read more!
Are you interested in joining? Please contact us at postbox@hsmai.eu
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