Eva Lindström lecturing for the engaged crows during HSMAI’s Stockholm breakfast meeting Friday the 15th of March 2019.

HSMAI Region Europe

4 – 9 August 2019
DoubleTree by Hilton, Amsterdam (Oosterdoksstraat 4)

Cornell School of Hotel Administration

The first two days are in collaboration with Cornell School of Hotel Administration and also includes a Certificate for each participant upon completion of the 2 days program, bearing the Cornell logo.

Potential candidate profile:

The Commercial Summer Camp focuses on developing cross-functional strategic thinking and leadership skills, to enable tomorrow’s commercial leaders in the hospitality industry. The ideal candidate is already a sales, marketing, or revenue management expert or a property leader with the ambition and desire to understand all of the specific disciplines and what it takes to keep them all running smoothly together.

About the two days Executive Development program:

Essential Skills for Successful Leadership

  • Explore what defines leadership success
  • Focus on your own leadership style, cultural intelligence, and motivational skills
  • Understand how to inspire high levels of performance from all types of individuals
  • Being a leader – Keys to success
  • A framework for understanding others: Johari window
  • Leadership bias and thinking traps: Cognitive shortcuts, Attribution theory, Unconscious bias, self fulfilling prophecy
  • Emotional intelligence and motivation
  • Leadership process vs management process
  • Skills required for success as a leader
  • Your cultural intelligence assessed
  • Creating a culture of excellence
  • Your leadership brand and personal strategy
  • Developing tomorrow’s leaders

About the three following days:

You will be able to develop an overall Commercial Plan. This will expose you to certain elements that is very important for you to understand as a leader and that you do not come across often in other programs.

Topics include:
  1. Distribution strategy
  2. Commercial Technology strategy
  3. Branding strategy
  4. Building commercial teams
  5. Customer Centricity
  6. Data and CRM strategy
  7. Calculating ROI on marketing and sales activities
  8. Sales Theory, Sales Strategy, Sales Leadership and Hands-on tips
Price for HSMAI members per person: EUR 2900 ex VAT including full day program, material, coffee, lunch and dinner.

Price for Non-members per person: EUR 5900 ex VAT including full day program, material, coffee, lunch and dinner

Press here to read more!

Are you interested in joining? Please contact us at postbox@hsmai.eu

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