Invitation to HSMAI afternoon event in Palma de Mallorca

Thursday February 21st from 6 PM to 9 PM including networking and drinks
Barceló Illetas Albatros
Address: Passeig Illetes, 15, Palma de Mallorca, 07181 Illetas

Target group for this meeting: Revenue Managers, Commercial leaders, Event Managers, Sales & Marketing, General Manager & Assistant General Managers and Food & Beverage Managers.

It is free to attend if your work directly in the hotel and travel industry.

Press here to sign up!



Registration & coffee
Welcome and an update on activities coming up in Palma and other destinations in Spain

By Ingunn Hofseth, President & CEO, HSMAI Region Europe
The new disruption of the Tours & Activities niche segment

By Begoña Borrego Cerro, VP Revenue Management Consulting & Account Management

Begoña is an extremely positive, committed & proactive person who illustrates key industry intelligence. She has many years of experience in key positions at Melia Hotels, IHG and Almanac Hotels. She is now working for RateGain.
This presentation will be in Spanish
How to harness the hidden value of Meetings & Event Space

Meetings and Events will become a priority when commercial leaders see the growth opportunity for their organisations and how they can maximize their opportunities for improving revenues
  • How much money are you losing in your Meeting Space?
  • How to forecast demand more accurately for your meeting Space
  • How to measure the Value of space and optimize its use
  • Thinking about your Meeting Space in the same way as your Bedrooms
  • Some simple steps you can take right now to improve performance.
By Heather Hart, Founder, SmartSpace

Heather is a creative and dynamic leader with proven expertise, specialising in helping hotels improve their strategy and performance of Meetings & Events business. Heather brings passion, experience and a practical approach to driving results.

During her diverse career, Heather has worked for a wide variety of hotel companies, at properties large and small, city centre and provincial. She has worked predominantly in London and the UK, but also spent 2 years in the USA, and has worked for Forte Hotels, Holiday Inn and Radisson Edwardian; her most recent roles were in senior Revenue Management at Thistle & Guoman Hotels, Initial Style Conferences, and Millennium & Copthorne Hotels. Most recently creating the Smart Space software to support a more strategic approach to Meetings & events Revenue Management – now a part of the IDeaS portfolio, and in use across the globe.

This presentation will be in English
Drinks and networking

Press here to sign up!

HSMAI Region Europe Ltd
1 Coldbath Square
United Kingdom