Welcome to the HSMAI Europe
Commercial Strategy Forum Athens

A full-day forum bringing together industry leaders to discuss cutting-edge strategies in revenue management, sales, marketing, and distribution.

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The HSMAI Europe Commercial Strategy Forums were inspired by a simple yet powerful idea: to bring the insights, energy, and expertise of our HSMAI Europe Commercial Strategy Conference to local markets across Europe.

Our annual conference has become a must-attend event for commercial leaders in hospitality, providing cutting-edge strategies, in-depth discussions, and networking. However, we know that not everyone can travel to a single location. That’s why we are hosting these focused, local Commercial Strategy Forums—mini-versions of the main conference —tailored to the specific challenges and opportunities in each local market.


DATE

Thursday
April 2, 2026


TIME

Full day
Including networking


LOCATION

One&Only Aesthesis
Leof. Poseidonos 110, Glifada 166 74, Greece

WHY ATTEND?

  • Transform Your Thinking:
    New customer expectations, Revenue Management high on the agenda, and Greece-specific market focus that give you the competitive edge.
  • Forge Game-Changing Connections:
    Network with Greece’s hospitality power players during energising breaks, lunch, and receptions—turn conversations into collaborations.
  • Walk Away with Instant Wins:
    From lightning-fast insights to interactive roundtables, leave equipped with actionable tactics to optimize profit.
  • Experience the HSMAI Magic:
    World-class keynote and practical deep dives = the perfect blend of inspiration and implementation.

TICKET PRICING

Hotel & Travel
Members: FREE
Non-Members: 150 Euro
Vendors
Members: 210 Euro
Non-Members: 445 Euros

Opening Keynote
Panel
Lightning Rounds

OUR SPONSORS

GOLD PARTNERS

SILVER PARTNERS

PARTNERS

HSMAI EUROPE ADVISORY BOARD FOR GREECE

A special thank you to our Greek Advisory Board. 

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CHAIR
Nikos Giokas
Business Development Director EMEA, Hospitality Ancillaries at Plusgrade

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Sybil Hofmann
President at Swiss Alpine Center

vasilios-riavoglou


Vasilios Riavoglou
Chief Growth Officer at Hotelinsider & HBIS

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Elena Klouda
Market Director at Lighthouse

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Anna Gauthier
Director, Sales & Marketing at One&Only Resorts

vasiliki-mamidakis


Vasiliki Mamidaki Venetopoulou
Business Development Officer at Bluegr Hotels & Resorts

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Aristea Mamidaki Venetopoulou
People & Data Analytics Officer at Bluegr Hotels & Resorts

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Panagiotis Almyrantis
Chief Growth & Commercial Officer at Ella Resorts