Welcome to the HSMAI Europe
Commercial Strategy Forum Athens
Commercial Strategy Forum Athens
A full-day forum bringing together industry leaders to discuss cutting-edge strategies in revenue management, sales, marketing, and distribution.
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The HSMAI Europe Commercial Strategy Forums were inspired by a simple yet powerful idea: to bring the insights, energy, and expertise of our HSMAI Europe Commercial Strategy Conference to local markets across Europe.
Our annual conference has become a must-attend event for commercial leaders in hospitality, providing cutting-edge strategies, in-depth discussions, and networking. However, we know that not everyone can travel to a single location. That’s why we are hosting these focused, local Commercial Strategy Forums—mini-versions of the main conference —tailored to the specific challenges and opportunities in each local market.
DATE
Thursday
April 2, 2026
TIME
Full day
Including networking
LOCATION
One&Only Aesthesis
Leof. Poseidonos 110, Glifada 166 74, Greece
WHY ATTEND?
- Transform Your Thinking:
New customer expectations, Revenue Management high on the agenda, and Greece-specific market focus that give you the competitive edge.
- Forge Game-Changing Connections:
Network with Greece’s hospitality power players during energising breaks, lunch, and receptions—turn conversations into collaborations.
- Walk Away with Instant Wins:
From lightning-fast insights to interactive roundtables, leave equipped with actionable tactics to optimize profit.
- Experience the HSMAI Magic:
World-class keynote and practical deep dives = the perfect blend of inspiration and implementation.
New customer expectations, Revenue Management high on the agenda, and Greece-specific market focus that give you the competitive edge.
Network with Greece’s hospitality power players during energising breaks, lunch, and receptions—turn conversations into collaborations.
From lightning-fast insights to interactive roundtables, leave equipped with actionable tactics to optimize profit.
World-class keynote and practical deep dives = the perfect blend of inspiration and implementation.
TICKET PRICING
Hotel & Travel
Members: FREE
Non-Members: 150 Euro
Vendors
Members: 210 Euro
Non-Members: 445 Euros
Members: FREE
Non-Members: 150 Euro
Members: 210 Euro
Non-Members: 445 Euros
OUR SPONSORS
GOLD PARTNERS
SILVER PARTNERS
PARTNERS
HSMAI EUROPE ADVISORY BOARD FOR GREECE
A special thank you to our Greek Advisory Board.

CHAIR
Nikos Giokas
Business Development Director EMEA, Hospitality Ancillaries at Plusgrade

Sybil Hofmann
President at Swiss Alpine Center

Vasilios Riavoglou
Chief Growth Officer at Hotelinsider & HBIS

Elena Klouda
Market Director at Lighthouse

Anna Gauthier
Director, Sales & Marketing at One&Only Resorts

Vasiliki Mamidaki Venetopoulou
Business Development Officer at Bluegr Hotels & Resorts

Aristea Mamidaki Venetopoulou
People & Data Analytics Officer at Bluegr Hotels & Resorts

Panagiotis Almyrantis
Chief Growth & Commercial Officer at Ella Resorts



























