Welcome to the HSMAI Europe
Commercial Strategy Forum Lisbon
Commercial Strategy Forum Lisbon
A full-day forum bringing together industry leaders to discuss cutting-edge strategies in revenue management, sales, marketing, and distribution.
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The HSMAI Europe Commercial Strategy Forums were inspired by a simple yet powerful idea: to bring the insights, energy, and expertise of our HSMAI Europe Commercial Strategy Conference to local markets across Europe.
Our annual conference has become a must-attend event for commercial leaders in hospitality, providing cutting-edge strategies, in-depth discussions, and networking. However, we know that not everyone can travel to a single location. That’s why we are hosting these focused, local Commercial Strategy Forums—mini-versions of the main conference —tailored to the specific challenges and opportunities in each local market.
DATE
Thursday
April 23, 2026
TIME
Full day
Including networking
LOCATION
Epic Sana Marques
Av. Fontes Pereira de Melo 8, Lisboa, Portugal
WHY ATTEND?
- Transform Your Thinking:
New customer expectations, Revenue Management high on the agenda, and Portuguese-specific market focus that give you the competitive edge.
- Forge Game-Changing Connections:
Network with Portugal’s hospitality power players during energising breaks, lunch, and receptions—turn conversations into collaborations.
- Walk Away with Instant Wins:
From lightning-fast insights to interactive roundtables, leave equipped with actionable tactics to optimize profit.
- Experience the HSMAI Magic:
World-class keynote and practical deep dives = the perfect blend of inspiration and implementation.
New customer expectations, Revenue Management high on the agenda, and Portuguese-specific market focus that give you the competitive edge.
Network with Portugal’s hospitality power players during energising breaks, lunch, and receptions—turn conversations into collaborations.
From lightning-fast insights to interactive roundtables, leave equipped with actionable tactics to optimize profit.
World-class keynote and practical deep dives = the perfect blend of inspiration and implementation.
TICKET PRICING
Hotel & Travel
Members: FREE
Non-Members: 150 Euro
Vendors
Members: 210 Euro
Non-Members: 445 Euros
Members: FREE
Non-Members: 150 Euro
Members: 210 Euro
Non-Members: 445 Euros
OUR SPONSORS
GOLD PARTNERS
SILVER PARTNERS
HSMAI EUROPE PORTUGUESE ADVISORY BOARD
A special thank you to our Portuguese Advisory Board.
CHAIR
Christelle Pitrel
VP Asset Management DevelopmentDirector EMEA at Highgate
Pedro Colaco
CEO at GuestCentric & GHOTW
Andrè Santos
Director of Hospitality Solutions EMEA at Duetto
Rudi Azevedo
CEO & Founder at RM HUB
Afonso Magalhães
Director of Sales at Andaz Lisbon
Henrique Tiago De Castro
COO at Estoril Living
