Welcome 

By Ingunn Hofseth, President & CEO, HSMAI Region Europe

09:10-09:20

The moderator for the day is Andréas Näsman

Andréas has over 35 years of experience in the travel industry where he worked in several areas of high level. Everything from charters, airlines, foreign tourist councils to the municipality. Managing Director, Marketing Manager, Business Manager, Tourist Manager. Even trade fair organizer, moderator, lecturer and creator.

09:20-10:00

Tomorrow’s winners

Tomorrow’s winners are companies that invest in their company culture and bringing the customer experience to the boardrooms. Your company culture and internal communication have a big impact on your reputation, repeat business and results.

By Karianne Røisland

The presentation will be in Norwegian

Karianne Røisland boasts an 18-year-career in Nordic Choice Hotels, since the very start, at which point the chain had no more than five hotels, and during the expansion, until seeing 170 hotels. She is experienced in sales, operations and HR, both in individual hotels and in the hotel group’s headquarters, and has advanced through the ranks, from local sales manager through to hotel manager. Moving on to the corporate HQ, as Region East Norway VP Sales and, at a later stage, for the Nordics. For several years she has also been involved in recruitment, climate analysis, mentor and trainee programs, and in the development of the corporation’s qualification platform in the Choice Academy company, a total supplier in competence development. Also, she worked as Commercial Director in winter resort Hafjell/Kvitfjell by Alpinco. Since her 2011 leave of Nordic Choice Hotels she has acted as a self-employed consultant.

Karianne is a certified HSMAI Region Europe Executive Coach, among the consultants HSMAI will turn to in the execution of HSMAI program the Winning for Customer – The Service Pledge program

10:00-10:40

Communicative leadership in hospitality

By Yvonne Sörensen Björud, Founder/CEO at Consiliandos AB

The presentation will be in Swedish

An international dedicated and determined CEO with a track record of successful “turn-arounds” of companies in the consumer and hospitality industries. Sales and marketing experience combined with strategic conception, planning and great capability of implementation. Strong “people person” and communicator, creating long term working relationships with clients, customers, owners, the board, management team, employees and other business partners. The international experience includes management positions in the UK, France, Benelux and Switzerland. For many years she was the CEO of Berns. After that she became the CEO of Stureplansgruppen Hotels & Resorts

11:10-11:40

The current state of hotel rate parity in Europe, a deep dive into parity performance! OTA Insight will present findings from the first-ever Hotel Parity Report. Don´t miss it!

By Tijl Speetjens, Business Development Manager, OTA Insight

The presentation will be in English

Influencing the Traveller Path to Purchase

74% of travellers who book accommodations make TripAdvisor a part of their online journey. Join us at this session to learn how you can influence and maximise your reach to these booking-ready travellers.

• Get data-driven insights on traveller behaviour and purchase patterns
• Discover how you can influence booking decisions on TripAdvisor
• Access valuable tips and best practices used by hoteliers

By Alistair MacGregor, Senior Key Accounts Manager at TripAdvisor

The presentation will be in English

Driving Digital Transformation in a changing world

By Annelie Nässén, Executive Vice President Global Sales & Marketing at Scandinavian Airlines (SAS)

The presentation will be in Swedish

Annelie Nässén has held many leading commercial positions at SAS since 1989. She has experience from Digital and B2B sales, pricing, revenue management, distribution customer service, EGO Stores and SAS Trading Travel Retail. During her time at SAS she has managed to implement a number of changes at a rapid pace, both within the domestic and international landscape, and at the same time delivering good results.

The changing skills and competences of future commercial leaders

By Anant Vithlani, Vice President Sales, Nordic Choice Hotels and newly elected Chair of HSMAI Region Europe Sales Executive Advisory Board, reports from the HSMAI Region Leadership Conference in London.

The presentation will be in Swedish

The HSMAI Day Sweden will continue the debate from the HSMAI Region Europe Leadership Day in London about how both the customers and sales channels are changing and that it requires different competence of future executives and employees. It also requires a completely different interaction across disciplines and that we work less in “silos” within key areas that HSMAI has its focus:

• Revenue Management
• Marketing
• Sales
• Distribution
• Culture & People
• Innovation

After Anants presentation there will be a discussion with executive leaders from the hotel and travel industry in Sweden.

The changing skills and competences of future commercial leaders

Panel discussion with leaders from the industry: 

• Annelie Nässén, Executive Vice President Global Sales & Marketing at Scandinavian Airlines (SAS)

• Yvonne Sörensen Björud, Founder/CEO at Consiliandos AB

• Eva Lundström, Brand & Marketing Director at  Scandic Sweden

HSMAI & Customer Alliance Guest Experience Award

We will end this productive day by handing out the HSMAI & Customer Alliance Guest Experience Award in co-operation with the German company Customer Alliance. The award is based on customer satisfaction data and reviews from different portals, such as TripAdvisor, booking.com, Hotels.com, Google, Facebook and more.

The presentation will be in English