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BEGIN:VEVENT
DTSTART;TZID=Europe/Amsterdam:20260414T170000
DTEND;TZID=Europe/Amsterdam:20260414T183000
DTSTAMP:20260411T112843
CREATED:20251231T110129Z
LAST-MODIFIED:20251231T110129Z
UID:10000648-1776186000-1776191400@hsmai.eu
SUMMARY:Commercial Career Start Program – Sales Track
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”17882″ img_size=”full” alignment=”center” css=””][mk_padding_divider size=”20″][vc_column_text css=”.vc_custom_1767178881426{margin-bottom: 0px !important;}”]HSMAI Europe Commercial Career Start Program supports hospitality students and recent graduates in transitioning from studying to their first roles in sales\, revenue\, or marketing in the industry. \nThe program is structured as a series of online sessions delivered by hospitality industry professionals from program partners – Marriott International\, Wyndham Hotels & Resorts\, IHG Hotels & Resorts and Accor – who share how sales\, revenue\, and marketing roles work in practice. \nThe program will last 12 weeks (mid-March – early June 2026)\, and will include classroom-size weekly group sessions. The program offers three tracks: Sales\, Revenue\, and Marketing.[/vc_column_text][mk_padding_divider size=”20″][vc_btn title=”Read more here” color=”violet” size=”lg” align=”center” css=”” button_block=”true”][/vc_column][/vc_row][vc_row][vc_column][/vc_column][/vc_row]
URL:https://hsmai.eu/event/commercial-career-start-program-sales-track-2026/2026-04-14/
ATTACH;FMTTYPE=image/png:https://hsmai.eu/wp-content/uploads/sites/15/2025/12/website-banner-2026-visual.png
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Amsterdam:20260415T170000
DTEND;TZID=Europe/Amsterdam:20260415T183000
DTSTAMP:20260411T112843
CREATED:20251231T110201Z
LAST-MODIFIED:20251231T110201Z
UID:10000656-1776272400-1776277800@hsmai.eu
SUMMARY:Commercial Career Start Program – Revenue Track
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”17882″ img_size=”full” alignment=”center” css=””][mk_padding_divider size=”20″][vc_column_text css=”.vc_custom_1767178911549{margin-bottom: 0px !important;}”]HSMAI Europe Commercial Career Start Program supports hospitality students and recent graduates in transitioning from studying to their first roles in sales\, revenue\, or marketing in the industry. \nThe program is structured as a series of online sessions delivered by hospitality industry professionals from program partners – Marriott International\, Wyndham Hotels & Resorts\, IHG Hotels & Resorts and Accor – who share how sales\, revenue\, and marketing roles work in practice. \nThe program will last 12 weeks (mid-March – early June 2026)\, and will include classroom-size weekly group sessions. The program offers three tracks: Sales\, Revenue\, and Marketing.[/vc_column_text][mk_padding_divider size=”20″][vc_btn title=”Read more here” color=”violet” size=”lg” align=”center” css=”” button_block=”true”][/vc_column][/vc_row][vc_row][vc_column][/vc_column][/vc_row]
URL:https://hsmai.eu/event/commercial-career-start-program-revenue-track-2/2026-04-15/
ATTACH;FMTTYPE=image/png:https://hsmai.eu/wp-content/uploads/sites/15/2025/12/website-banner-2026-visual.png
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Amsterdam:20260416T170000
DTEND;TZID=Europe/Amsterdam:20260416T183000
DTSTAMP:20260411T112843
CREATED:20251231T110310Z
LAST-MODIFIED:20251231T110310Z
UID:10000640-1776358800-1776364200@hsmai.eu
SUMMARY:Commercial Career Start Program – Marketing Track
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”17882″ img_size=”full” alignment=”center” css=””][mk_padding_divider size=”20″][vc_column_text css=”.vc_custom_1767178985270{margin-bottom: 0px !important;}”]HSMAI Europe Commercial Career Start Program supports hospitality students and recent graduates in transitioning from studying to their first roles in sales\, revenue\, or marketing in the industry. \nThe program is structured as a series of online sessions delivered by hospitality industry professionals from program partners – Marriott International\, Wyndham Hotels & Resorts\, IHG Hotels & Resorts and Accor – who share how sales\, revenue\, and marketing roles work in practice. \nThe program will last 12 weeks (mid-March – early June 2026)\, and will include classroom-size weekly group sessions. The program offers three tracks: Sales\, Revenue\, and Marketing.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][mk_padding_divider size=”20″][/vc_column][/vc_row][vc_row][vc_column][vc_btn title=”Read more here” color=”violet” size=”lg” align=”center” css=”” button_block=”true” link=”url:https%3A%2F%2Feur.cvent.me%2FZQOLD3″][/vc_column][/vc_row]
URL:https://hsmai.eu/event/commercial-career-start-program-marketing-track-2026/2026-04-16/
ATTACH;FMTTYPE=image/png:https://hsmai.eu/wp-content/uploads/sites/15/2025/12/website-banner-2026-visual.png
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Oslo:20260420T050000
DTEND;TZID=Europe/Oslo:20260420T200000
DTSTAMP:20260411T112843
CREATED:20260319T133002Z
LAST-MODIFIED:20260408T171913Z
UID:10000671-1776661200-1776715200@hsmai.eu
SUMMARY:Power Up | Trondheim | April 2026
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”18351″ img_size=”1920×1080″ css=””][/vc_column][/vc_row][vc_row][vc_column][mk_fancy_title font_family=”none”]Power Up | Trondheim| April 2026[/mk_fancy_title][vc_column_text css=”.vc_custom_1773927061766{margin-bottom: 0px !important;}”]📅 Mandag\, 20 April 2026\n⏰ 5:00 pm – 8:00 pm\, inkludert networking og enkel servering\n📍 Britannia Hotel\, Dronningens gate 5\, 7011 Trondheim\, Norway \nHSMAI Europe inviterer\, i samarbeid med kommunikasjonsbyrået Maverix\, til et inspirerende bransjetreff om hvordan kunstig intelligens er i ferd med å transformere både kundereisen og den kommersielle strategien i hotell- og reiselivsbransjen. \nHvordan påvirker AI måten vi møter gjestene på – fra første kontakt til etter oppholdet? Og hvordan endrer teknologien rollen til dagens revenue leaders? \nVi diskuterer hvor grensene for AI faktisk går\, og hvilke ferdigheter fremtidens ledere innen revenue og kommersiell strategi må utvikle for å lykkes i en stadig mer teknologidrevet bransje. \nDet blir faglig påfyll\, innsikt og gode diskusjoner – kombinert med mulighet for mingling og nettverksbygging. \nBegrenset antall plasser – meld deg på nå![/vc_column_text][mk_divider style=”thin_solid”][vc_column_text css=”.vc_custom_1775044423101{margin-bottom: 0px !important;}”]\nProgram for ettermiddagen\n[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/4″][mk_padding_divider size=”30″][vc_single_image image=”18478″ img_size=”medium” alignment=”center” style=”vc_box_shadow_border_circle” css=””][mk_padding_divider size=”30″][/vc_column][vc_column width=”3/4″][vc_column_text css=”.vc_custom_1775045464513{margin-bottom: 0px !important;}”]\n\nArild Sjødin\, adm. dir. Britannia ønsker velkommen [/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/4″][mk_padding_divider size=”30″][vc_single_image image=”17833″ img_size=”medium” alignment=”center” style=”vc_box_shadow_border_circle” css=””][mk_padding_divider size=”30″][/vc_column][vc_column width=”3/4″][vc_column_text css=”.vc_custom_1775045332285{margin-bottom: 0px !important;}”]\n  \n\nIngunn Hofseth\, President og CEO i HSMAI Europe gir et innblikk i HSMAIs arbeid i Norge og resten av Europa\, og viser hvordan medlemskap kan skape verdi\, innsikt og nye muligheter for den enkelte bedrift.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/4″][mk_padding_divider size=”30″][vc_single_image image=”18243″ img_size=”medium” alignment=”center” style=”vc_box_shadow_border_circle” css=””][mk_padding_divider size=”30″][/vc_column][vc_column width=”3/4″][vc_column_text css=”.vc_custom_1775045783974{margin-bottom: 0px !important;}”]\n\nChristopher Michau\, Chief Commercial Officer at HIVR \nFrom Chaos to Clarity: How AI agents transform Group and Events for better Revenue Optimization\nBy Christopher Michau\, Chief Commercial Officer at HIVR \nIn his session\, we will explore how AI is reshaping commercial strategy\, where its real limits lie\, and what skills revenue leaders will need next.  \n\nChristopher Michau is a seasoned travel and technology executive with more than 20 years of experience in global partner management and commercial strategy. He currently serves as the Chief Commercial Officer at HIVR. Prior to this\, Christopher spent nearly two decades at Expedia Group\, developing and managing strategic partnerships with major hotel chains worldwide. His expertise spans commercial negotiation\, network expansion\, and innovative distribution models that create value for travel partners and customers alike.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/4″][mk_padding_divider size=”30″][mk_padding_divider size=”30″][vc_single_image image=”18175″ img_size=”medium” alignment=”center” style=”vc_box_shadow_border_circle” css=””][mk_padding_divider size=”30″][/vc_column][vc_column width=”3/4″][vc_column_text css=”.vc_custom_1775045798179{margin-bottom: 0px !important;}”]\n  \n\nLinda Nordheim\, CEO i Maverix\, skal snakke om hvordan KI påvirker markedsføringen\, kundereisen og bookingen på nye måter – hvilke muligheter det gir og hvilke fallgruver man må være bevisst på. \nEtter innleggene blir det diskusjon og spørsmålsrunde\, etterfulgt av nettverksbygging med lett servering og noe godt i glasset.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_btn title=”Register deg here” color=”green” align=”center” css=”” button_block=”true” link=”url:https%3A%2F%2Feur.cvent.me%2FwzxOXa|target:_blank”][/vc_column][/vc_row]
URL:https://hsmai.eu/event/power-up-trondheim-april-2026/
LOCATION:Britannia Hotel\, Trondheim\, Dronningens gate 5\, Trondheim\, 7011\, Norway
ATTACH;FMTTYPE=image/jpeg:https://hsmai.eu/wp-content/uploads/sites/15/2026/03/power-up-trondheim.jpg
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Oslo:20260421T050000
DTEND;TZID=Europe/Oslo:20260421T200000
DTSTAMP:20260411T112843
CREATED:20260326T163420Z
LAST-MODIFIED:20260401T123208Z
UID:10000673-1776747600-1776801600@hsmai.eu
SUMMARY:Power Up | Bergen | April 2026
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”18403″ img_size=”1920×1080″ css=””][/vc_column][/vc_row][vc_row][vc_column][mk_fancy_title font_family=”none”]Power Up | Bergen| April 2026[/mk_fancy_title][vc_column_text css=”.vc_custom_1774542756771{margin-bottom: 0px !important;}”]📅 Tirsdag\, 21 April 2026\n⏰ 5:00 pm – 8:00 pm\, inkludert networking og enkel servering\n📍 Thon Hotel Orion\, Bradbenken 3\, 5003 Bergen\, Norway \nHSMAI Europe inviterer\, i samarbeid med kommunikasjonsbyrået Maverix\, til et inspirerende bransjetreff om hvordan kunstig intelligens er i ferd med å transformere både kundereisen og den kommersielle strategien i hotell- og reiselivsbransjen. \nHvordan påvirker AI måten vi møter gjestene på – fra første kontakt til etter oppholdet? Og hvordan endrer teknologien rollen til dagens revenue leaders? \nVi diskuterer hvor grensene for AI faktisk går\, og hvilke ferdigheter fremtidens ledere innen revenue og kommersiell strategi må utvikle for å lykkes i en stadig mer teknologidrevet bransje. \nDet blir faglig påfyll\, innsikt og gode diskusjoner – kombinert med mulighet for mingling og nettverksbygging. \nBegrenset antall plasser – meld deg på nå![/vc_column_text][mk_divider style=”thin_solid” thickness=”1″ margin_top=”20″ margin_bottom=”20″][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]\nProgram for ettermiddagen\n[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/4″][mk_padding_divider size=”30″][vc_single_image image=”18481″ img_size=”medium” alignment=”center” style=”vc_box_shadow_border_circle” css=””][mk_padding_divider size=”30″][/vc_column][vc_column width=”3/4″][vc_column_text css=”.vc_custom_1775046315660{margin-bottom: 0px !important;}”]\n\nVeronica Wammen Langøen\, General Manager Thon Hotel Orion ønsker velkommen[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/4″][mk_padding_divider size=”30″][vc_single_image image=”17833″ img_size=”medium” alignment=”center” style=”vc_box_shadow_border_circle” css=””][mk_padding_divider size=”30″][/vc_column][vc_column width=”3/4″][vc_column_text css=”.vc_custom_1775045332285{margin-bottom: 0px !important;}”]\n  \n\nIngunn Hofseth\, President og CEO i HSMAI Europe gir et innblikk i HSMAIs arbeid i Norge og resten av Europa\, og viser hvordan medlemskap kan skape verdi\, innsikt og nye muligheter for den enkelte bedrift.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/4″][mk_padding_divider size=”30″][vc_single_image image=”18243″ img_size=”medium” alignment=”center” style=”vc_box_shadow_border_circle” css=””][mk_padding_divider size=”30″][/vc_column][vc_column width=”3/4″][vc_column_text css=”.vc_custom_1775045783974{margin-bottom: 0px !important;}”]\n\nChristopher Michau\, Chief Commercial Officer at HIVR \nFrom Chaos to Clarity: How AI agents transform Group and Events for better Revenue Optimization\nBy Christopher Michau\, Chief Commercial Officer at HIVR \nIn his session\, we will explore how AI is reshaping commercial strategy\, where its real limits lie\, and what skills revenue leaders will need next.  \n\nChristopher Michau is a seasoned travel and technology executive with more than 20 years of experience in global partner management and commercial strategy. He currently serves as the Chief Commercial Officer at HIVR. Prior to this\, Christopher spent nearly two decades at Expedia Group\, developing and managing strategic partnerships with major hotel chains worldwide. His expertise spans commercial negotiation\, network expansion\, and innovative distribution models that create value for travel partners and customers alike.[/vc_column_text][/vc_column][/vc_row][vc_column width=”1/4″][mk_padding_divider size=”30″][mk_padding_divider size=”30″][/vc_column][vc_column width=”3/4″][/vc_column][vc_row][vc_column][vc_btn title=”Register here” color=”green” align=”center” css=”” button_block=”true” link=”url:https%3A%2F%2Feur.cvent.me%2FKbwB2V|target:_blank”][/vc_column][/vc_row]
URL:https://hsmai.eu/event/power-up-bergen-april-2026/
LOCATION:Thon Hotel Orion\, Bergen\, Bradbenken 3\, Bergen\, 5003\, Norway
ATTACH;FMTTYPE=image/jpeg:https://hsmai.eu/wp-content/uploads/sites/15/2026/03/kopie-von-18th-sep-oslo-power-up-1.jpg
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Amsterdam:20260421T170000
DTEND;TZID=Europe/Amsterdam:20260421T183000
DTSTAMP:20260411T112843
CREATED:20251231T110129Z
LAST-MODIFIED:20251231T110129Z
UID:10000649-1776790800-1776796200@hsmai.eu
SUMMARY:Commercial Career Start Program – Sales Track
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”17882″ img_size=”full” alignment=”center” css=””][mk_padding_divider size=”20″][vc_column_text css=”.vc_custom_1767178881426{margin-bottom: 0px !important;}”]HSMAI Europe Commercial Career Start Program supports hospitality students and recent graduates in transitioning from studying to their first roles in sales\, revenue\, or marketing in the industry. \nThe program is structured as a series of online sessions delivered by hospitality industry professionals from program partners – Marriott International\, Wyndham Hotels & Resorts\, IHG Hotels & Resorts and Accor – who share how sales\, revenue\, and marketing roles work in practice. \nThe program will last 12 weeks (mid-March – early June 2026)\, and will include classroom-size weekly group sessions. The program offers three tracks: Sales\, Revenue\, and Marketing.[/vc_column_text][mk_padding_divider size=”20″][vc_btn title=”Read more here” color=”violet” size=”lg” align=”center” css=”” button_block=”true”][/vc_column][/vc_row][vc_row][vc_column][/vc_column][/vc_row]
URL:https://hsmai.eu/event/commercial-career-start-program-sales-track-2026/2026-04-21/
ATTACH;FMTTYPE=image/png:https://hsmai.eu/wp-content/uploads/sites/15/2025/12/website-banner-2026-visual.png
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Amsterdam:20260422T170000
DTEND;TZID=Europe/Amsterdam:20260422T183000
DTSTAMP:20260411T112843
CREATED:20251231T110201Z
LAST-MODIFIED:20251231T110201Z
UID:10000657-1776877200-1776882600@hsmai.eu
SUMMARY:Commercial Career Start Program – Revenue Track
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”17882″ img_size=”full” alignment=”center” css=””][mk_padding_divider size=”20″][vc_column_text css=”.vc_custom_1767178911549{margin-bottom: 0px !important;}”]HSMAI Europe Commercial Career Start Program supports hospitality students and recent graduates in transitioning from studying to their first roles in sales\, revenue\, or marketing in the industry. \nThe program is structured as a series of online sessions delivered by hospitality industry professionals from program partners – Marriott International\, Wyndham Hotels & Resorts\, IHG Hotels & Resorts and Accor – who share how sales\, revenue\, and marketing roles work in practice. \nThe program will last 12 weeks (mid-March – early June 2026)\, and will include classroom-size weekly group sessions. The program offers three tracks: Sales\, Revenue\, and Marketing.[/vc_column_text][mk_padding_divider size=”20″][vc_btn title=”Read more here” color=”violet” size=”lg” align=”center” css=”” button_block=”true”][/vc_column][/vc_row][vc_row][vc_column][/vc_column][/vc_row]
URL:https://hsmai.eu/event/commercial-career-start-program-revenue-track-2/2026-04-22/
ATTACH;FMTTYPE=image/png:https://hsmai.eu/wp-content/uploads/sites/15/2025/12/website-banner-2026-visual.png
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260423
DTEND;VALUE=DATE:20260424
DTSTAMP:20260411T112843
CREATED:20250808T124401Z
LAST-MODIFIED:20260410T151814Z
UID:10000588-1776902400-1776988799@hsmai.eu
SUMMARY:HSMAI Europe Commercial Strategy Forum | Lisbon
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”18389″ img_size=”full” css=””][vc_column_text css=”.vc_custom_1754657034503{margin-bottom: 0px !important;}”]Welcome to the HSMAI Europe Commercial Strategy Forum Lisbon. This full-day event will bring together hospitality leaders to discuss cutting-edge strategies in revenue management\, sales\, marketing\, and distribution. \nThe HSMAI Europe Commercial Strategy Forums were inspired by a simple yet powerful idea: to bring the insights\, energy\, and expertise of our HSMAI Europe Commercial Strategy Conference to local markets across Europe. \nOur annual conference has become a must-attend event for commercial leaders in hospitality\, providing cutting-edge strategies\, in-depth discussions\, and networking. However\, we know that not everyone can travel to a single location. That’s why we are hosting these focused\, local Commercial Strategy Forums—mini-versions of the main conference —tailored to the specific challenges and opportunities in each local market.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][mk_padding_divider size=”25″][vc_btn title=”Read more & Register here” style=”classic” color=”violet” size=”lg” align=”center” button_block=”true” link=”url:https%3A%2F%2Fhsmai.eu%2Fcommercial-strategy-forum-lisbon-2026%2F”][/vc_column][/vc_row]
URL:https://hsmai.eu/event/hsmai-europe-commercial-strategy-forum-lisbon-2/
LOCATION:Epic Sana Marques\, Av. Fontes Pereira de Melo 8\, Lisbon\, 1069-310\, Portugal
ATTACH;FMTTYPE=image/png:https://hsmai.eu/wp-content/uploads/sites/15/2025/08/some-csf-athens-2026-1920-x-1080-px-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Amsterdam:20260423T170000
DTEND;TZID=Europe/Amsterdam:20260423T183000
DTSTAMP:20260411T112843
CREATED:20251231T110310Z
LAST-MODIFIED:20251231T110310Z
UID:10000641-1776963600-1776969000@hsmai.eu
SUMMARY:Commercial Career Start Program – Marketing Track
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”17882″ img_size=”full” alignment=”center” css=””][mk_padding_divider size=”20″][vc_column_text css=”.vc_custom_1767178985270{margin-bottom: 0px !important;}”]HSMAI Europe Commercial Career Start Program supports hospitality students and recent graduates in transitioning from studying to their first roles in sales\, revenue\, or marketing in the industry. \nThe program is structured as a series of online sessions delivered by hospitality industry professionals from program partners – Marriott International\, Wyndham Hotels & Resorts\, IHG Hotels & Resorts and Accor – who share how sales\, revenue\, and marketing roles work in practice. \nThe program will last 12 weeks (mid-March – early June 2026)\, and will include classroom-size weekly group sessions. The program offers three tracks: Sales\, Revenue\, and Marketing.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][mk_padding_divider size=”20″][/vc_column][/vc_row][vc_row][vc_column][vc_btn title=”Read more here” color=”violet” size=”lg” align=”center” css=”” button_block=”true” link=”url:https%3A%2F%2Feur.cvent.me%2FZQOLD3″][/vc_column][/vc_row]
URL:https://hsmai.eu/event/commercial-career-start-program-marketing-track-2026/2026-04-23/
ATTACH;FMTTYPE=image/png:https://hsmai.eu/wp-content/uploads/sites/15/2025/12/website-banner-2026-visual.png
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Oslo:20260428T050000
DTEND;TZID=Europe/Oslo:20260428T200000
DTSTAMP:20260411T112843
CREATED:20260319T225541Z
LAST-MODIFIED:20260401T130156Z
UID:10000672-1777352400-1777406400@hsmai.eu
SUMMARY:Power Up | Tromsø | April 2026
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”18350″ img_size=”1920×1080″ css=””][/vc_column][/vc_row][vc_row][vc_column][mk_fancy_title font_family=”none”]Power Up | Tromsø| April 2026[/mk_fancy_title][vc_column_text css=”.vc_custom_1773960807170{margin-bottom: 0px !important;}”]📅 Tirsdag\, 28 April 2026\n⏰ 5:00 pm – 8:00 pm\, inkludert networking og enkel servering\n📍 Clarion Hotel® The Edge\, Kaigata 6\, 9008 Tromsø\, Norway \nHSMAI Europe inviterer\, i samarbeid med kommunikasjonsbyrået Maverix\, til et inspirerende bransjetreff om hvordan kunstig intelligens er i ferd med å transformere både kundereisen og den kommersielle strategien i hotell- og reiselivsbransjen. \nHvordan påvirker AI måten vi møter gjestene på – fra første kontakt til etter oppholdet? Og hvordan endrer teknologien rollen til dagens revenue leaders? \nVi diskuterer hvor grensene for AI faktisk går\, og hvilke ferdigheter fremtidens ledere innen revenue og kommersiell strategi må utvikle for å lykkes i en stadig mer teknologidrevet bransje. \nDet blir faglig påfyll\, innsikt og gode diskusjoner – kombinert med mulighet for mingling og nettverksbygging. \nBegrenset antall plasser – meld deg på nå! \nProgram for ettermiddagen\n[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/4″][mk_padding_divider size=”30″][vc_single_image image=”18484″ img_size=”medium” alignment=”center” style=”vc_box_shadow_border_circle” css=””][mk_padding_divider size=”30″][/vc_column][vc_column width=”3/4″][vc_column_text margin_bottom=”0″ css=”.vc_custom_1775047062098{margin-bottom: 0px !important;}”]\n\nIda Kristine Jakobsen\, General Manager Clarion Hotel The Edge ønsker velkommen[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/4″][mk_padding_divider size=”30″][vc_single_image image=”17833″ img_size=”medium” alignment=”center” style=”vc_box_shadow_border_circle” css=””][mk_padding_divider size=”30″][/vc_column][vc_column width=”3/4″][vc_column_text css=”.vc_custom_1775045332285{margin-bottom: 0px !important;}”]\n  \n\nIngunn Hofseth\, President og CEO i HSMAI Europe gir et innblikk i HSMAIs arbeid i Norge og resten av Europa\, og viser hvordan medlemskap kan skape verdi\, innsikt og nye muligheter for den enkelte bedrift.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/4″][mk_padding_divider size=”30″][vc_single_image image=”18175″ img_size=”medium” alignment=”center” style=”vc_box_shadow_border_circle” css=””][mk_padding_divider size=”30″][/vc_column][vc_column width=”3/4″][vc_column_text css=”.vc_custom_1775045783974{margin-bottom: 0px !important;}”]\n  \n\nLinda Nordheim\, CEO i Maverix\, skal snakke om hvordan KI påvirker markedsføringen\, kundereisen og bookingen på nye måter – hvilke muligheter det gir og hvilke fallgruver man må være bevisst på. \nEtter innleggene blir det diskusjon og spørsmålsrunde\, etterfulgt av nettverksbygging med lett servering og noe godt i glasset.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_btn title=”Registrer deg her” color=”green” size=”lg” align=”center” css=”” button_block=”true” link=”url:https%3A%2F%2Feur.cvent.me%2FVNgo2m”][/vc_column][/vc_row]
URL:https://hsmai.eu/event/power-up-tromso-april-2026/
LOCATION:Clarion Hotel The Edge\, Kaigata 6\, Tromsø\, 9008
ATTACH;FMTTYPE=image/jpeg:https://hsmai.eu/wp-content/uploads/sites/15/2026/03/power-up-tromsoe.jpg
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Amsterdam:20260428T170000
DTEND;TZID=Europe/Amsterdam:20260428T183000
DTSTAMP:20260411T112843
CREATED:20251231T110129Z
LAST-MODIFIED:20251231T110129Z
UID:10000650-1777395600-1777401000@hsmai.eu
SUMMARY:Commercial Career Start Program – Sales Track
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”17882″ img_size=”full” alignment=”center” css=””][mk_padding_divider size=”20″][vc_column_text css=”.vc_custom_1767178881426{margin-bottom: 0px !important;}”]HSMAI Europe Commercial Career Start Program supports hospitality students and recent graduates in transitioning from studying to their first roles in sales\, revenue\, or marketing in the industry. \nThe program is structured as a series of online sessions delivered by hospitality industry professionals from program partners – Marriott International\, Wyndham Hotels & Resorts\, IHG Hotels & Resorts and Accor – who share how sales\, revenue\, and marketing roles work in practice. \nThe program will last 12 weeks (mid-March – early June 2026)\, and will include classroom-size weekly group sessions. The program offers three tracks: Sales\, Revenue\, and Marketing.[/vc_column_text][mk_padding_divider size=”20″][vc_btn title=”Read more here” color=”violet” size=”lg” align=”center” css=”” button_block=”true”][/vc_column][/vc_row][vc_row][vc_column][/vc_column][/vc_row]
URL:https://hsmai.eu/event/commercial-career-start-program-sales-track-2026/2026-04-28/
ATTACH;FMTTYPE=image/png:https://hsmai.eu/wp-content/uploads/sites/15/2025/12/website-banner-2026-visual.png
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Amsterdam:20260429T170000
DTEND;TZID=Europe/Amsterdam:20260429T183000
DTSTAMP:20260411T112843
CREATED:20251231T110201Z
LAST-MODIFIED:20251231T110201Z
UID:10000658-1777482000-1777487400@hsmai.eu
SUMMARY:Commercial Career Start Program – Revenue Track
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”17882″ img_size=”full” alignment=”center” css=””][mk_padding_divider size=”20″][vc_column_text css=”.vc_custom_1767178911549{margin-bottom: 0px !important;}”]HSMAI Europe Commercial Career Start Program supports hospitality students and recent graduates in transitioning from studying to their first roles in sales\, revenue\, or marketing in the industry. \nThe program is structured as a series of online sessions delivered by hospitality industry professionals from program partners – Marriott International\, Wyndham Hotels & Resorts\, IHG Hotels & Resorts and Accor – who share how sales\, revenue\, and marketing roles work in practice. \nThe program will last 12 weeks (mid-March – early June 2026)\, and will include classroom-size weekly group sessions. The program offers three tracks: Sales\, Revenue\, and Marketing.[/vc_column_text][mk_padding_divider size=”20″][vc_btn title=”Read more here” color=”violet” size=”lg” align=”center” css=”” button_block=”true”][/vc_column][/vc_row][vc_row][vc_column][/vc_column][/vc_row]
URL:https://hsmai.eu/event/commercial-career-start-program-revenue-track-2/2026-04-29/
ATTACH;FMTTYPE=image/png:https://hsmai.eu/wp-content/uploads/sites/15/2025/12/website-banner-2026-visual.png
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Amsterdam:20260430T170000
DTEND;TZID=Europe/Amsterdam:20260430T183000
DTSTAMP:20260411T112843
CREATED:20251231T110310Z
LAST-MODIFIED:20251231T110310Z
UID:10000642-1777568400-1777573800@hsmai.eu
SUMMARY:Commercial Career Start Program – Marketing Track
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”17882″ img_size=”full” alignment=”center” css=””][mk_padding_divider size=”20″][vc_column_text css=”.vc_custom_1767178985270{margin-bottom: 0px !important;}”]HSMAI Europe Commercial Career Start Program supports hospitality students and recent graduates in transitioning from studying to their first roles in sales\, revenue\, or marketing in the industry. \nThe program is structured as a series of online sessions delivered by hospitality industry professionals from program partners – Marriott International\, Wyndham Hotels & Resorts\, IHG Hotels & Resorts and Accor – who share how sales\, revenue\, and marketing roles work in practice. \nThe program will last 12 weeks (mid-March – early June 2026)\, and will include classroom-size weekly group sessions. The program offers three tracks: Sales\, Revenue\, and Marketing.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][mk_padding_divider size=”20″][/vc_column][/vc_row][vc_row][vc_column][vc_btn title=”Read more here” color=”violet” size=”lg” align=”center” css=”” button_block=”true” link=”url:https%3A%2F%2Feur.cvent.me%2FZQOLD3″][/vc_column][/vc_row]
URL:https://hsmai.eu/event/commercial-career-start-program-marketing-track-2026/2026-04-30/
ATTACH;FMTTYPE=image/png:https://hsmai.eu/wp-content/uploads/sites/15/2025/12/website-banner-2026-visual.png
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260503
DTEND;VALUE=DATE:20260509
DTSTAMP:20260411T112843
CREATED:20251215T170137Z
LAST-MODIFIED:20260408T112621Z
UID:10000621-1777766400-1778284799@hsmai.eu
SUMMARY:HSMAI Europe LEADERSHIP DEVELOPMENT CAMP
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”17852″ img_size=”full” css=””][mk_fancy_title margin_bottom=”10″ font_family=”none”]\nUnlock Your Leadership Potential at HSMAI Europe’s Leadership Development Camp 2026\n[/mk_fancy_title][vc_column_text css=”.vc_custom_1767516797823{margin-bottom: 0px !important;}”]📅 Sunday\, May 3rd – Thursday\, May 7th 2026\n 📍  Paris\, France[/vc_column_text][vc_column_text css=”.vc_custom_1767519383285{margin-bottom: 0px !important;}”]The Commercial Summer Camp is back – reimagined\, rebranded\, and heading to Paris for the very first time! In May 2026\, HSMAI Region Europe proudly presents the 5th edition of this flagship program\, designed to accelerate the development of the next generation of commercial and general management leaders in hospitality. \nBuilding on the strong legacy of the Commercial Summer Camp\, the Leadership Development Camp continues the same proven format and target audience while placing an even stronger emphasis on leadership capability\, influence\, and cross-functional decision-making. Following four successful editions in Amsterdam\, London\, and Lisbon\, this program has earned enthusiastic support from participants and industry leaders alike and 2026 promises to be the most exciting edition yet. \nTarget Group: General Managers and Rising General Manager\, Heads of Department\, Senior Supervisors\, Sales/Marketing/Revenue Directors\, Asset Managers\, and Multi Unit Staff. \nHospitality professionals are increasingly asked to strengthen their business skills\, think like owners\, and have the mindset of a “Chief Business Manager”. This program sharpens the skills\, knowledge\, and mindset that form the business foundations of a successful leader/manager throughout their career. It provides the three essentials of business acumen needed for effective decisions\, efficient execution\, and positive business scorecard results: \nFinancial Competence\nStrategic Thinking\nCommunications \nWe will kick off the first 2 days in a very dynamic way\,using a blended learning approach including real-time hotel simulation competition in a real-to-life dynamic market using the world’s leading lodging business simulation. Now more than ever it is essential that you know what contributes to the bottom line of your business\, not only from your perspective\, but from all departments. You have to demonstrate business acumen.[/vc_column_text][mk_divider style=”thin_solid” margin_top=”30″ margin_bottom=”30″][mk_fancy_title margin_top=”10″ margin_bottom=”5″ font_family=”none”]\nAbout the First two Days\n[/mk_fancy_title][vc_column_text css=”.vc_custom_1767526462332{margin-bottom: 0px !important;}”]The first 2 days are led by an experienced hospitality professional with multi-national experience in operations leadership and management training. She will focus on four modules form the learning core: \nTargeting Business Priorities \nProvides complete competence in using the Income Statement\, Balance Sheet\, and Cash Flow Statement to target the business priorities that will produce business results. Participants will become financially fearless in putting financial information to use. \nManaging Business Priorities \nParticipants will have mastery of the STR metrics\, terminology\, and lodging calculations that assist in turning business priorities into measurable business results. Participants will be competent in measuring both internal business results and indexing those results against the field of competitors. \nLeading with Communications \nTurning business priorities into business results means working through and with other people. Here participants will learn their own communications characteristics and how to put them to best use in one-to-one and group communications that drive business results. \nPartnering with Owners Priorities \nWhile the goals of owners and managers are similar\, their views\, jargon\, and calculations may be quite different. Here participants will learn the owner’s side\, enabling them to partner effectively with owners in areas of asset management\, capital investment\, contracts\, and return on equity. \nReal World Learning \nThe learning modules are put to immediate use in a real-to-life business simulation where participants learn how their competitive strategies and decisions affect a hotel’s results and those of the competition. \nWorking individually or in teams\, participants operate a hotel from the position of the General Manager. They compete with other individuals/teams in real time and within the realistic market dynamics of a competitive set of hotels. As in the real world\, the competitive strategies and decisions made by the GM impact the hotel’s results and the results of the other competing hotels.Participants will work to construct\, promote and deliver a competitive price/value proposition to the market. In this way their learning is stimulated using different approaches:  \nMindset  \nParticipants will act at a General Management level and take actions from this position based on the information input. This stimulates: \nstrategic thinking\, planning\, and competitive proactivity in a dynamic market place; the development of a cost effective\, competitive product which offers both market value and sound levels of financial returns; awareness of the financial impact of daily decisions on monthly and annual business results; a total overview of the hotel and how departments interrelate to produce business results. \nKnowledge & Skills \nParticipants learn to act quickly and decisively with the confidence of competence in: \nforecasting and budgeting\, targeting business priorities\, competitive response\, variance and financial analysis; financial statements\, industry metrics and STR indexes\, financial ratios\, capital investment and cash flow. \nDecision-Making Ability \nDuring the simulation\, participants will make decisions on all aspects of hotel management: \nforecasting\, room and F &B outlet pricing\, refurbishment\, capital improvements\, staffing salaries\,training & development\, marketing & advertising\, RFP’s and displacement analysis. \nReporting &  Analysis \nTo make the decisions\, participants will need to be aware of and interpret reports at all levels\,including:business summary\, balanced scorecards\, revenue variance\, financial rations\, room market segment share\, F&B and other departments\, rentals and other incomes\, competition\,reputation management\, staffing levels\, competence & turnover\, guest feedback and general trends.[/vc_column_text][mk_divider style=”thin_solid” margin_top=”30″ margin_bottom=”30″][mk_fancy_title margin_top=”10″ margin_bottom=”5″ font_family=”none”]\nCertified in Hospitality Business Acumen (CHBA)\n[/mk_fancy_title][vc_single_image image=”8972″ img_size=”large” alignment=”center” css=””][vc_column_text css=”.vc_custom_1767516185713{margin-bottom: 0px !important;}”]At the end of the two-day and the simulation\, participants will have the opportunity to take an online exam to earn HSMAI’s globally recognised CHBA certification. The certification fee of USD 625 is included for all participants attending the HSMAI Europe Leadership Development Camp in Paris in May.[/vc_column_text][mk_divider style=”thin_solid” margin_top=”30″][mk_fancy_title margin_top=”10″ margin_bottom=”5″ font_family=”none”]\nCommercial Leadership Focus – Wednesday and Thursday\n[/mk_fancy_title][vc_column_text css=”.vc_custom_1767526544143{margin-bottom: 0px !important;}”]The final two days of the HSMAI Region Europe Leadership Development Camp are dedicated to commercial leadership excellence\, bringing together Revenue Management\, Sales and Marketing as equally critical drivers of sustainable growth in hospitality. \nParticipants explore how these disciplines must work in close alignment to shape demand\, positioning\, pricing\, and distribution strategies that deliver long-term value. Through interactive sessions\, case-based learning\, and applied workshops\, the program focuses on data-driven decision-making\, effective use of commercial insights\, and the ability to translate strategy into measurable performance outcomes. \nThe program also strengthens participants’ ability to lead\, influence\, and negotiate across complex commercial environments\, including a dedicated focus on influence and negotiation skills.[/vc_column_text][mk_divider style=”thin_solid” margin_top=”30″ margin_bottom=”30″][mk_fancy_title margin_top=”10″ margin_bottom=”5″ font_family=”none”]\nProgramme Fees – HSMAI Europe Leadership Development Camp\n[/mk_fancy_title][vc_column_text css=”.vc_custom_1775461828261{margin-bottom: 0px !important;}”]\nHSMAI Europe Member: EUR 2\,900 \nNon-Member: Please contact us for rates \nTeam Discounts: Available for 3+ participants from the same organisation (please contact us for details) \nThe programme fee includes: welcome dinner\, the full programme\, lunches\, coffee breaks\, materials\, the fee for the certification (USD 625) and access to all sessions.[/vc_column_text][mk_divider style=”thin_solid” margin_top=”30″ margin_bottom=”30″][/vc_column][/vc_row][vc_row][vc_column][mk_fancy_title margin_top=”10″ margin_bottom=”5″ font_family=”none”]\nProgramme Timetable\n[/mk_fancy_title][vc_column_text css=”.vc_custom_1772029061314{margin-bottom: 0px !important;}”]See the complete programme by downloading the PDF.[/vc_column_text][vc_btn title=”Download the full programme” color=”success” size=”lg” css=”” link=”url:https%3A%2F%2Fhsmai.eu%2Fwp-content%2Fuploads%2Fsites%2F15%2F2026%2F04%2Fhsmai-europe-leadership-development-camp-_-program-2.pdf|target:_blank”][/vc_column][/vc_row][vc_row][vc_column][mk_divider style=”thin_solid”][vc_column_text css=”.vc_custom_1767516297477{margin-bottom: 0px !important;}”]Join us in Paris in May 2026 and be part of the 5th edition of one of HSMAI Europe’s most impactful leadership programs. This is your opportunity to learn\, connect\, and grow with the industry’s future leaders.[/vc_column_text][vc_column_text css=”.vc_custom_1767516331299{margin-bottom: 0px !important;}”]Target group: General Managers and Rising General Manager\, Heads of Department\, Senior Supervisors\, Sales/Marketing/Revenue Directors\, Asset Managers\, and Multi Unit Staff.  \nPlease contact postbox@hsmai.eu for more information.[/vc_column_text][/vc_column][/vc_row]
URL:https://hsmai.eu/event/hsmai-region-europe-leadership-development-camp/
ATTACH;FMTTYPE=image/jpeg:https://hsmai.eu/wp-content/uploads/sites/15/2025/12/leadership-camp.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Amsterdam:20260505T170000
DTEND;TZID=Europe/Amsterdam:20260505T183000
DTSTAMP:20260411T112843
CREATED:20251231T110129Z
LAST-MODIFIED:20251231T110129Z
UID:10000651-1778000400-1778005800@hsmai.eu
SUMMARY:Commercial Career Start Program – Sales Track
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”17882″ img_size=”full” alignment=”center” css=””][mk_padding_divider size=”20″][vc_column_text css=”.vc_custom_1767178881426{margin-bottom: 0px !important;}”]HSMAI Europe Commercial Career Start Program supports hospitality students and recent graduates in transitioning from studying to their first roles in sales\, revenue\, or marketing in the industry. \nThe program is structured as a series of online sessions delivered by hospitality industry professionals from program partners – Marriott International\, Wyndham Hotels & Resorts\, IHG Hotels & Resorts and Accor – who share how sales\, revenue\, and marketing roles work in practice. \nThe program will last 12 weeks (mid-March – early June 2026)\, and will include classroom-size weekly group sessions. The program offers three tracks: Sales\, Revenue\, and Marketing.[/vc_column_text][mk_padding_divider size=”20″][vc_btn title=”Read more here” color=”violet” size=”lg” align=”center” css=”” button_block=”true”][/vc_column][/vc_row][vc_row][vc_column][/vc_column][/vc_row]
URL:https://hsmai.eu/event/commercial-career-start-program-sales-track-2026/2026-05-05/
ATTACH;FMTTYPE=image/png:https://hsmai.eu/wp-content/uploads/sites/15/2025/12/website-banner-2026-visual.png
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Amsterdam:20260506T170000
DTEND;TZID=Europe/Amsterdam:20260506T183000
DTSTAMP:20260411T112843
CREATED:20251231T110201Z
LAST-MODIFIED:20251231T110201Z
UID:10000659-1778086800-1778092200@hsmai.eu
SUMMARY:Commercial Career Start Program – Revenue Track
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”17882″ img_size=”full” alignment=”center” css=””][mk_padding_divider size=”20″][vc_column_text css=”.vc_custom_1767178911549{margin-bottom: 0px !important;}”]HSMAI Europe Commercial Career Start Program supports hospitality students and recent graduates in transitioning from studying to their first roles in sales\, revenue\, or marketing in the industry. \nThe program is structured as a series of online sessions delivered by hospitality industry professionals from program partners – Marriott International\, Wyndham Hotels & Resorts\, IHG Hotels & Resorts and Accor – who share how sales\, revenue\, and marketing roles work in practice. \nThe program will last 12 weeks (mid-March – early June 2026)\, and will include classroom-size weekly group sessions. The program offers three tracks: Sales\, Revenue\, and Marketing.[/vc_column_text][mk_padding_divider size=”20″][vc_btn title=”Read more here” color=”violet” size=”lg” align=”center” css=”” button_block=”true”][/vc_column][/vc_row][vc_row][vc_column][/vc_column][/vc_row]
URL:https://hsmai.eu/event/commercial-career-start-program-revenue-track-2/2026-05-06/
ATTACH;FMTTYPE=image/png:https://hsmai.eu/wp-content/uploads/sites/15/2025/12/website-banner-2026-visual.png
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Paris:20260506T180000
DTEND;TZID=Europe/Paris:20260506T210000
DTSTAMP:20260411T112843
CREATED:20260223T130217Z
LAST-MODIFIED:20260408T113906Z
UID:10000664-1778090400-1778101200@hsmai.eu
SUMMARY:MICE Workshop: The Profitability Equation: Rooms × Meetings
DESCRIPTION:[vc_row][vc_column][mk_fancy_title color=”#669933″ size=”25″ font_weight=”bold” font_family=”Merriweather” font_type=”google” responsive_align=”left”]\nMICE Workshop: The Profitability Equation: Rooms × Meetings\nHow Meetings Multiply Your Hotel’s Total Revenue per m² \n[/mk_fancy_title][vc_column_text margin_bottom=”0″ css=”.vc_custom_1775648341759{margin-bottom: 0px !important;}”]Wednesday\, May 6th\, 2026 \nBy Thijs Peters\, Partner at Conventus Consultants \n\n\nHotels often underestimate the real financial impact of MICE — not only in room nights\, but in hidden margins\, F&B\, upsell opportunities and the true value of meeting space. This workshop explores the commercial tension every hotel faces: should you contract rooms far in advance at lower group rates to secure meeting business\, or hold out for high-yield transient demand on peak dates? \nUsing real data insights\, profitability dilemmas and strategic trade-offs\, we challenge industry assumptions and reveal how smarter alignment between Sales and Revenue can dramatically increase Total Revenue per m². \nThis workshop is designed for senior hoteliers\, commercial strategists\, revenue leaders\, and sales & marketing professionals looking for new perspectives and inspiration. \n\n\n[/vc_column_text][mk_padding_divider][mk_button corner_style=”rounded” size=”large” url=”https://eur.cvent.me/3EbPZ9″ target=”_blank” align=”center” fullwidth=”true” bg_color=”#669933″]Register Here[/mk_button][/vc_column][/vc_row]
URL:https://hsmai.eu/event/mice-workshop-paris-may-2026/
LOCATION:TBA\, Paris\, France
ATTACH;FMTTYPE=image/png:https://hsmai.eu/wp-content/uploads/sites/15/2026/02/mice-workshop-paris-2026.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Amsterdam:20260507T170000
DTEND;TZID=Europe/Amsterdam:20260507T183000
DTSTAMP:20260411T112843
CREATED:20251231T110310Z
LAST-MODIFIED:20251231T110310Z
UID:10000643-1778173200-1778178600@hsmai.eu
SUMMARY:Commercial Career Start Program – Marketing Track
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”17882″ img_size=”full” alignment=”center” css=””][mk_padding_divider size=”20″][vc_column_text css=”.vc_custom_1767178985270{margin-bottom: 0px !important;}”]HSMAI Europe Commercial Career Start Program supports hospitality students and recent graduates in transitioning from studying to their first roles in sales\, revenue\, or marketing in the industry. \nThe program is structured as a series of online sessions delivered by hospitality industry professionals from program partners – Marriott International\, Wyndham Hotels & Resorts\, IHG Hotels & Resorts and Accor – who share how sales\, revenue\, and marketing roles work in practice. \nThe program will last 12 weeks (mid-March – early June 2026)\, and will include classroom-size weekly group sessions. The program offers three tracks: Sales\, Revenue\, and Marketing.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][mk_padding_divider size=”20″][/vc_column][/vc_row][vc_row][vc_column][vc_btn title=”Read more here” color=”violet” size=”lg” align=”center” css=”” button_block=”true” link=”url:https%3A%2F%2Feur.cvent.me%2FZQOLD3″][/vc_column][/vc_row]
URL:https://hsmai.eu/event/commercial-career-start-program-marketing-track-2026/2026-05-07/
ATTACH;FMTTYPE=image/png:https://hsmai.eu/wp-content/uploads/sites/15/2025/12/website-banner-2026-visual.png
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Amsterdam:20260512T170000
DTEND;TZID=Europe/Amsterdam:20260512T183000
DTSTAMP:20260411T112843
CREATED:20251231T110129Z
LAST-MODIFIED:20251231T110129Z
UID:10000652-1778605200-1778610600@hsmai.eu
SUMMARY:Commercial Career Start Program – Sales Track
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”17882″ img_size=”full” alignment=”center” css=””][mk_padding_divider size=”20″][vc_column_text css=”.vc_custom_1767178881426{margin-bottom: 0px !important;}”]HSMAI Europe Commercial Career Start Program supports hospitality students and recent graduates in transitioning from studying to their first roles in sales\, revenue\, or marketing in the industry. \nThe program is structured as a series of online sessions delivered by hospitality industry professionals from program partners – Marriott International\, Wyndham Hotels & Resorts\, IHG Hotels & Resorts and Accor – who share how sales\, revenue\, and marketing roles work in practice. \nThe program will last 12 weeks (mid-March – early June 2026)\, and will include classroom-size weekly group sessions. The program offers three tracks: Sales\, Revenue\, and Marketing.[/vc_column_text][mk_padding_divider size=”20″][vc_btn title=”Read more here” color=”violet” size=”lg” align=”center” css=”” button_block=”true”][/vc_column][/vc_row][vc_row][vc_column][/vc_column][/vc_row]
URL:https://hsmai.eu/event/commercial-career-start-program-sales-track-2026/2026-05-12/
ATTACH;FMTTYPE=image/png:https://hsmai.eu/wp-content/uploads/sites/15/2025/12/website-banner-2026-visual.png
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Amsterdam:20260513T170000
DTEND;TZID=Europe/Amsterdam:20260513T183000
DTSTAMP:20260411T112843
CREATED:20251231T110201Z
LAST-MODIFIED:20251231T110201Z
UID:10000660-1778691600-1778697000@hsmai.eu
SUMMARY:Commercial Career Start Program – Revenue Track
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”17882″ img_size=”full” alignment=”center” css=””][mk_padding_divider size=”20″][vc_column_text css=”.vc_custom_1767178911549{margin-bottom: 0px !important;}”]HSMAI Europe Commercial Career Start Program supports hospitality students and recent graduates in transitioning from studying to their first roles in sales\, revenue\, or marketing in the industry. \nThe program is structured as a series of online sessions delivered by hospitality industry professionals from program partners – Marriott International\, Wyndham Hotels & Resorts\, IHG Hotels & Resorts and Accor – who share how sales\, revenue\, and marketing roles work in practice. \nThe program will last 12 weeks (mid-March – early June 2026)\, and will include classroom-size weekly group sessions. The program offers three tracks: Sales\, Revenue\, and Marketing.[/vc_column_text][mk_padding_divider size=”20″][vc_btn title=”Read more here” color=”violet” size=”lg” align=”center” css=”” button_block=”true”][/vc_column][/vc_row][vc_row][vc_column][/vc_column][/vc_row]
URL:https://hsmai.eu/event/commercial-career-start-program-revenue-track-2/2026-05-13/
ATTACH;FMTTYPE=image/png:https://hsmai.eu/wp-content/uploads/sites/15/2025/12/website-banner-2026-visual.png
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Amsterdam:20260514T170000
DTEND;TZID=Europe/Amsterdam:20260514T183000
DTSTAMP:20260411T112843
CREATED:20251231T110310Z
LAST-MODIFIED:20251231T110310Z
UID:10000644-1778778000-1778783400@hsmai.eu
SUMMARY:Commercial Career Start Program – Marketing Track
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”17882″ img_size=”full” alignment=”center” css=””][mk_padding_divider size=”20″][vc_column_text css=”.vc_custom_1767178985270{margin-bottom: 0px !important;}”]HSMAI Europe Commercial Career Start Program supports hospitality students and recent graduates in transitioning from studying to their first roles in sales\, revenue\, or marketing in the industry. \nThe program is structured as a series of online sessions delivered by hospitality industry professionals from program partners – Marriott International\, Wyndham Hotels & Resorts\, IHG Hotels & Resorts and Accor – who share how sales\, revenue\, and marketing roles work in practice. \nThe program will last 12 weeks (mid-March – early June 2026)\, and will include classroom-size weekly group sessions. The program offers three tracks: Sales\, Revenue\, and Marketing.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][mk_padding_divider size=”20″][/vc_column][/vc_row][vc_row][vc_column][vc_btn title=”Read more here” color=”violet” size=”lg” align=”center” css=”” button_block=”true” link=”url:https%3A%2F%2Feur.cvent.me%2FZQOLD3″][/vc_column][/vc_row]
URL:https://hsmai.eu/event/commercial-career-start-program-marketing-track-2026/2026-05-14/
ATTACH;FMTTYPE=image/png:https://hsmai.eu/wp-content/uploads/sites/15/2025/12/website-banner-2026-visual.png
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Amsterdam:20260520T170000
DTEND;TZID=Europe/Amsterdam:20260520T183000
DTSTAMP:20260411T112843
CREATED:20251231T110243Z
LAST-MODIFIED:20251231T110243Z
UID:10000634-1779296400-1779301800@hsmai.eu
SUMMARY:Commercial Career Start Program – All Tracks
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”17882″ img_size=”full” alignment=”center” css=””][mk_padding_divider size=”20″][/vc_column][/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1767178958838{margin-bottom: 0px !important;}”]HSMAI Europe Commercial Career Start Program supports hospitality students and recent graduates in transitioning from studying to their first roles in sales\, revenue\, or marketing in the industry. \nThe program is structured as a series of online sessions delivered by hospitality industry professionals from program partners – Marriott International\, Wyndham Hotels & Resorts\, IHG Hotels & Resorts and Accor – who share how sales\, revenue\, and marketing roles work in practice. \nThe program will last 12 weeks (mid-March – early June 2026)\, and will include classroom-size weekly group sessions. The program offers three tracks: Sales\, Revenue\, and Marketing.[/vc_column_text][mk_padding_divider size=”20″][/vc_column][/vc_row][vc_row][vc_column][vc_btn title=”Read more here” color=”violet” size=”lg” align=”center” css=”” button_block=”true” link=”url:https%3A%2F%2Feur.cvent.me%2FZQOLD3″][/vc_column][/vc_row]
URL:https://hsmai.eu/event/commercial-career-start-program-all-tracks-2026/2026-05-20/
ATTACH;FMTTYPE=image/png:https://hsmai.eu/wp-content/uploads/sites/15/2025/12/website-banner-2026-visual.png
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Amsterdam:20260527T170000
DTEND;TZID=Europe/Amsterdam:20260527T183000
DTSTAMP:20260411T112843
CREATED:20251231T110243Z
LAST-MODIFIED:20251231T110243Z
UID:10000635-1779901200-1779906600@hsmai.eu
SUMMARY:Commercial Career Start Program – All Tracks
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”17882″ img_size=”full” alignment=”center” css=””][mk_padding_divider size=”20″][/vc_column][/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1767178958838{margin-bottom: 0px !important;}”]HSMAI Europe Commercial Career Start Program supports hospitality students and recent graduates in transitioning from studying to their first roles in sales\, revenue\, or marketing in the industry. \nThe program is structured as a series of online sessions delivered by hospitality industry professionals from program partners – Marriott International\, Wyndham Hotels & Resorts\, IHG Hotels & Resorts and Accor – who share how sales\, revenue\, and marketing roles work in practice. \nThe program will last 12 weeks (mid-March – early June 2026)\, and will include classroom-size weekly group sessions. The program offers three tracks: Sales\, Revenue\, and Marketing.[/vc_column_text][mk_padding_divider size=”20″][/vc_column][/vc_row][vc_row][vc_column][vc_btn title=”Read more here” color=”violet” size=”lg” align=”center” css=”” button_block=”true” link=”url:https%3A%2F%2Feur.cvent.me%2FZQOLD3″][/vc_column][/vc_row]
URL:https://hsmai.eu/event/commercial-career-start-program-all-tracks-2026/2026-05-27/
ATTACH;FMTTYPE=image/png:https://hsmai.eu/wp-content/uploads/sites/15/2025/12/website-banner-2026-visual.png
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Amsterdam:20260603T170000
DTEND;TZID=Europe/Amsterdam:20260603T183000
DTSTAMP:20260411T112843
CREATED:20251231T110243Z
LAST-MODIFIED:20251231T110243Z
UID:10000636-1780506000-1780511400@hsmai.eu
SUMMARY:Commercial Career Start Program – All Tracks
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”17882″ img_size=”full” alignment=”center” css=””][mk_padding_divider size=”20″][/vc_column][/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1767178958838{margin-bottom: 0px !important;}”]HSMAI Europe Commercial Career Start Program supports hospitality students and recent graduates in transitioning from studying to their first roles in sales\, revenue\, or marketing in the industry. \nThe program is structured as a series of online sessions delivered by hospitality industry professionals from program partners – Marriott International\, Wyndham Hotels & Resorts\, IHG Hotels & Resorts and Accor – who share how sales\, revenue\, and marketing roles work in practice. \nThe program will last 12 weeks (mid-March – early June 2026)\, and will include classroom-size weekly group sessions. The program offers three tracks: Sales\, Revenue\, and Marketing.[/vc_column_text][mk_padding_divider size=”20″][/vc_column][/vc_row][vc_row][vc_column][vc_btn title=”Read more here” color=”violet” size=”lg” align=”center” css=”” button_block=”true” link=”url:https%3A%2F%2Feur.cvent.me%2FZQOLD3″][/vc_column][/vc_row]
URL:https://hsmai.eu/event/commercial-career-start-program-all-tracks-2026/2026-06-03/
ATTACH;FMTTYPE=image/png:https://hsmai.eu/wp-content/uploads/sites/15/2025/12/website-banner-2026-visual.png
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20261001
DTEND;VALUE=DATE:20261002
DTSTAMP:20260411T112843
CREATED:20260327T102014Z
LAST-MODIFIED:20260327T102401Z
UID:10000674-1790812800-1790899199@hsmai.eu
SUMMARY:HSMAI Europe Commercial Strategy Forum | Madrid
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”18408″ img_size=”Full” css=””][vc_column_text css=”.vc_custom_1774606805502{margin-bottom: 0px !important;}”]DATE: Thursday\, October 1\, 2026\nLOCATION:Radisson RED Madrid\, C. de Atocha\, 123\, Centro\, 28012 Madrid\, Spain[/vc_column_text][vc_column_text margin_bottom=”0″ css=”.vc_custom_1774607001837{margin-bottom: 0px !important;}”]Welcome to the HSMAI Europe Commercial Strategy Forum Madrid. This full-day event will bring together hospitality leaders to discuss cutting-edge strategies in revenue management\, sales\, marketing\, and distribution.[/vc_column_text][vc_column_text css=”.vc_custom_1772710491762{margin-bottom: 0px !important;}”]The HSMAI Europe Commercial Strategy Forums were inspired by a simple yet powerful idea: to bring the insights\, energy\, and expertise of our HSMAI Europe Commercial Strategy Conference to local markets across Europe. \nOur annual conference has become a must-attend event for commercial leaders in hospitality\, providing cutting-edge strategies\, in-depth discussions\, and networking. However\, we know that not everyone can travel to a single location. That’s why we are hosting these focused\, local Commercial Strategy Forums—mini-versions of the main conference —tailored to the specific challenges and opportunities in each local market.[/vc_column_text][/vc_column][/vc_row]
URL:https://hsmai.eu/event/hsmai-europe-commercial-strategy-forum-madrid/
LOCATION:Radisson Red Madrid\, C. de Atocha\, 123\, Centro\, Madrid\, 28012\, Spain
ATTACH;FMTTYPE=image/png:https://hsmai.eu/wp-content/uploads/sites/15/2026/03/some-csf-madrid-2026-1920-x-1080-px.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Amsterdam:20261112T150000
DTEND;TZID=Europe/Amsterdam:20261112T180000
DTSTAMP:20260411T112843
CREATED:20260223T143329Z
LAST-MODIFIED:20260223T144250Z
UID:10000667-1794495600-1794506400@hsmai.eu
SUMMARY:Power Up | Amsterdam | November 2026
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”18104″ img_size=”1920×1080″ alignment=”center” css=””][/vc_column][/vc_row][vc_row][vc_column][mk_fancy_title color=”#669933″ size=”25″ margin_bottom=”5″ font_family=”Merriweather” font_type=”google”]Power Up | Amsterdam | November 2026[/mk_fancy_title][vc_column_text css=”.vc_custom_1771857362445{margin-bottom: 0px !important;}”]📅 Thursday\, 12 November 2026\n⏰ 3:00 pm – 6:00 pm\n📍  Amsterdam \nHSMAI Europe returns to Amsterdam in November with a dynamic Power Up session. Join leaders from across the hospitality sector for an engaging event packed with practical insights\, real-world strategies\, peer exchange\, and valuable networking opportunities. \nHSMAI Europe members will be eligible to sign up once registrations are open. \n[/vc_column_text][/vc_column][/vc_row][vc_row disable_element=”yes”][vc_column][vc_btn title=”Register here” color=”green” size=”lg” align=”center” css=”” button_block=”true” link=”url:https%3A%2F%2Feur.cvent.me%2FQRe3RZ”][/vc_column][/vc_row]
URL:https://hsmai.eu/event/power-up-amsterdam-november-2026/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Athens:20261120T180000
DTEND;TZID=Europe/Athens:20261120T210000
DTSTAMP:20260411T112843
CREATED:20251215T085037Z
LAST-MODIFIED:20251215T085243Z
UID:10000619-1795197600-1795208400@hsmai.eu
SUMMARY:Power Up | Athens | November 2026
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”17832″ img_size=”full” css=””][mk_fancy_title color=”#669933″ size=”25″ font_weight=”bold” font_family=”Merriweather” font_type=”google”]\nPower up | Athens | November 2026 \n[/mk_fancy_title][vc_column_text css=”.vc_custom_1765788524361{margin-bottom: 0px !important;}”]📅 Date: Friday\, 20 November (In Conjunction with XENIA 2026)\n⏰ Time: 6:00 pm – 8:00 pm (followed by networking & drinks)\n📍 Location: Athens[/vc_column_text][vc_column_text css=”.vc_custom_1765788631814{margin-bottom: 0px !important;}”]The event is open to registered members of HSMAI Europe when registration opens.[/vc_column_text][/vc_column][/vc_row]
URL:https://hsmai.eu/event/power-up-athens-november-2026/
ATTACH;FMTTYPE=image/png:https://hsmai.eu/wp-content/uploads/sites/15/2025/12/athens-20th-november.png
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
END:VEVENT
END:VCALENDAR