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DTSTART;TZID=Europe/Amsterdam:20210525T140000
DTEND;TZID=Europe/Amsterdam:20210525T150000
DTSTAMP:20260530T112136
CREATED:20210311T102650Z
LAST-MODIFIED:20210518T184303Z
UID:10000305-1621951200-1621954800@hsmai.eu
SUMMARY:Tomorrow starts now with HSMAI Europe
DESCRIPTION:[vc_row][vc_column][vc_column_text css=”.vc_custom_1621358959876{margin-bottom: 0px !important;}”]\nTomorrow starts now with HSMAI Europe\nTuesday May 25th from 2 PM – 3 PM CET (1 PM – 2 PM UK time)\nRamping up for Summer: Proven Hotel Strategies to Capture Your Domestic Market\n\n[/vc_column_text][vc_empty_space][/vc_column][/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1621359025127{margin-bottom: 0px !important;}”]As international travel continues to prove complicated\, for the majority of hotels in Europe the domestic market will be a vital source of revenue in the coming summer months. So\, what actions can be taken today to attract local travelers and capitalize on this growing opportunity? \nIn this week’s discussion\, we’ll be chatting to Amanda Du\, Head of E-commerce at PentaHotels and taking a deep-dive into the brand’s strategy around the domestic market to understand how they are effectively welcoming more and more locals to their properties. \n\nWhat are the steps to building a powerful domestic market strategy?\nHow can you adapt your hotel’s offering and services for locals?\nWhich marketing tactics have proven to be the most effective to boost bookings?\n\nRegister today for free to join the debate. We look forward to hearing your thoughts and questions![/vc_column_text][vc_btn title=”Sign up today! ” align=”center” i_icon_fontawesome=”fas fa-ticket-alt” add_icon=”true” link=”url:https%3A%2F%2Fwww.eventbrite.com%2Fe%2Fproven-hotel-strategies-to-capture-your-domestic-market-tickets-155848114907|target:_blank”][vc_column_text css=”.vc_custom_1621362872192{margin-bottom: 0px !important;}”]\nJoin the dialogue and meet:\n[/vc_column_text][vc_column_text css=”.vc_custom_1621363174384{margin-bottom: 0px !important;}”]Amanda Du – Head of Ecommerce at Penta Hotels \n \nAmanda Du is an experienced Digital Marketing Leader with a demonstrated expertise in driving online business and loyalty in the hospitality industry across China\, South East Asia and Europe. She is currently Head of Ecommerce at Penta Hotels and responsible for driving book direct and optimizing customer online experience.[/vc_column_text][vc_column_text css=”.vc_custom_1621363184995{margin-bottom: 0px !important;}”]Fiona Gillen – VP Marketing at The Hotels Network and Member of the HSMAI Europe Marketing & Branding Advisory Board \n \nFiona is an experienced digital marketer\, brand marketer\, content marketer and product marketer. With a career spanning more than 20 years\, primarily within the hospitality industry\, Fiona is truly passionate about hotel tech. Today\, as part of the Hotels Network Team\, she works closely with hotel brands around the world to think creatively about hotel marketing and how to personalize the online guest experience to drive more direct bookings.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1620655463440{margin-bottom: 0px !important;}”]\nIn order for you to ask questions and comment during the session\, you will have to be logged in with your Google/Youtube account.\n[/vc_column_text][vc_empty_space][/vc_column][/vc_row]
URL:https://hsmai.eu/event/hsmai-europe-channel-2021-04-20-2021-05-25/
LOCATION:Virtual
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
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