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DTSTART;TZID=Europe/Amsterdam:20240419T130000
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DTSTAMP:20260621T110706
CREATED:20240206T173350Z
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UID:10000391-1713531600-1713537000@hsmai.eu
SUMMARY:Spring Curate | Virtual (By Invitation Only)
DESCRIPTION:[vc_row disable_element=”yes”][vc_column][vc_column_text css=”.vc_custom_1712913575246{margin-bottom: 0px !important;}”]\n\nSpring Curate – Virtual event\nCurate is an exclusive benefit for Organizational Member companies of HSMAI. Executives from these companies have the rare and unique opportunity to discuss emerging industry trends and issues while engaging with each other in a highly interactive format. \n📅 Date: Friday April 19th\n🕒 Time: 1 PM CET – 2.30 PM CET\n📍 Location: Virtual \nTOPIC: SUPERCHARGE YOUR LOYALTY PROGRAM TO CAPTIVATE TODAY’S TRAVELLERS AND DRIVE SUBSTANTIAL REVENUE GROWTH \nModerated by: Dan Hiza\, Vice President\, Business Development – Hospitality Ancillaries at Plusgrade \nTopics: \n\nWhat role does a customer loyalty programme play in today’s environment?\nHow marketing your loyalty programme is a key in revenue strategy.\nPlaying the Loyalty game differently\n\nThe Spring Curate will be held as a virtual event and By Invitation Only. \nTarget group:  \nLeaders eager to learn about best practices for engaging existing members\, securing new members and awakening non-active members. Leaders responsible for growing and managing loyalty programs will benefit by understanding what is driving loyalty across the travel sphere. \nWhich senior management members from your corporate office might be potential delegates?\n[/vc_column_text][vc_btn title=”RSVP HERE” color=”violet” size=”lg” align=”center” button_block=”true” link=”url:https%3A%2F%2Feur.cvent.me%2FBgAWa|target:_blank”][vc_column_text css=”.vc_custom_1711541523896{margin-bottom: 0px !important;}”]You can also reach out to us at postbox@hsmai.eu[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1712917259230{margin-bottom: 0px !important;}”]\n\n \nSUPERCHARGE YOUR LOYALTY PROGRAM TO CAPTIVATE TODAY’S TRAVELLERS AND DRIVE SUBSTANTIAL REVENUE GROWTH\n📅 Date: Friday April 19th\n🕒 Time: 1:00 PM CET – 2.30 PM CET\n📍 Location: Virtual\nCurate is an exclusive benefit for Organizational Member companies of HSMAI. Executives from these companies have the rare and unique opportunity to discuss emerging industry trends and issues while engaging with each other in a highly interactive format. \nThe Spring Curate will be held as a virtual event and By Invitation Only. \nWe will abide by HSMAI´s Antitrust Policy\, which will be shared with you as a reminder at the beginning of the session. \nTarget group:  \nLeaders eager to learn about best practices for engaging existing members\, securing new members and awakening non-active members. Leaders responsible for growing and managing loyalty programs will benefit by understanding what is driving loyalty across the travel sphere.[/vc_column_text][vc_btn title=”RSVP HERE” color=”violet” size=”lg” align=”center” button_block=”true” link=”url:https%3A%2F%2Feur.cvent.me%2FBgAWa|target:_blank”][vc_separator][/vc_column][/vc_row][vc_row][vc_column width=”1/4″][vc_column_text css=”.vc_custom_1712912873748{margin-bottom: 0px !important;}”]1:00–1:05 p.m. CET[/vc_column_text][/vc_column][vc_column width=”3/4″][vc_column_text css=”.vc_custom_1712914271716{margin-bottom: 0px !important;}”]\nWelcome\n[/vc_column_text][vc_column_text css=”.vc_custom_1712914311699{margin-bottom: 0px !important;}”] \nIngunn Hofseth\, President & CEO at HSMAI Region Europe\nA welcome to the attendees.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/4″][vc_column_text css=”.vc_custom_1712912937252{margin-bottom: 0px !important;}”]1:05–1:15 p.m. CET[/vc_column_text][/vc_column][vc_column width=”3/4″][vc_column_text css=”.vc_custom_1712913892270{margin-bottom: 0px !important;}”]\nPART 1: What role does a customer loyalty programme play in today’s environment?\n[/vc_column_text][vc_column_text css=”.vc_custom_1712914633108{margin-bottom: 0px !important;}”] \nPresented by Dan Hiza\, Vice President Business Development – Hospitality Ancillaries at Plusgrade\nA data driven discussion including the latest statistics on the revenue impact of loyalty programmes.\n[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/4″][vc_column_text css=”.vc_custom_1712912995335{margin-bottom: 0px !important;}”]1:15–1:30 p.m. CET[/vc_column_text][/vc_column][vc_column width=”3/4″][vc_column_text css=”.vc_custom_1712914187401{margin-bottom: 0px !important;}”]\nPART 2: How a thriving loyalty program can drive revenue and profitability\n\n[/vc_column_text][vc_column_text css=”.vc_custom_1712914643667{margin-bottom: 0px !important;}”] \nPresented by Paul Rantilla\, CRO – Hospitality Ancillaries at Plusgrade\nEffective communication with your guests\, delivered at the right time and through appropriate channels\, is paramount for maximising lifetime value to your business.\n\n[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/4″][vc_column_text css=”.vc_custom_1712912995335{margin-bottom: 0px !important;}”]1:15–1:30 p.m. CET[/vc_column_text][/vc_column][vc_column width=”3/4″][vc_column_text css=”.vc_custom_1712914652498{margin-bottom: 0px !important;}”]\nPART 3: Playing the loyalty game differently\n\nPresented by Dan Hiza\, Vice President\, Business Development – Hospitality Ancillaries at Plusgrade\nLoyalty programs must continuously adapt to allure new members\, keep existing ones engaged\, and revive dormant ones. It’s imperative to revolutionise strategies to cultivate loyal guests.\n\n[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/4″][vc_column_text css=”.vc_custom_1712913409931{margin-bottom: 0px !important;}”]1:45–2:10 p.m. CET[/vc_column_text][/vc_column][vc_column width=”3/4″][vc_column_text css=”.vc_custom_1712914898300{margin-bottom: 0px !important;}”]\nPART 4: Brainstorming\n\nAttendees will be separated into breakout groups and brainstorm the top initiatives that will be most relevant in today’s market. \n[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/4″][vc_column_text css=”.vc_custom_1712913193807{margin-bottom: 0px !important;}”]2:10–2:25 p.m. CET[/vc_column_text][/vc_column][vc_column width=”3/4″][vc_column_text css=”.vc_custom_1712913758914{margin-bottom: 0px !important;}”]\nPART 5: Presentations from the Brainstorms\n\nEach breakout group will present their top 5 ideas from their Brainstorming session.\n[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/4″][vc_column_text css=”.vc_custom_1712913193807{margin-bottom: 0px !important;}”]2:10–2:25 p.m. CET[/vc_column_text][/vc_column][vc_column width=”3/4″][vc_column_text css=”.vc_custom_1712913768743{margin-bottom: 0px !important;}”]\nConclusion and Next Steps\nIngunn Hofseth and Dan Hiza. \n[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_btn title=”RSVP HERE” color=”violet” size=”lg” align=”center” button_block=”true” link=”url:https%3A%2F%2Feur.cvent.me%2FBgAWa|target:_blank”][mk_divider style=”thin_solid”][vc_column_text css=”.vc_custom_1711541662949{margin-bottom: 0px !important;}”]\nAbout HSMAI Europe: \nHSMAI – Hospitality Sales and Marketing Association International – is a global organization founded in the US in 1927. HSMAI Region Europe is the European arm of the organisation. HSMAI Europe aims to be a key influencer\, pioneer and the go-to industry resource for professional development\, commercial strategies and sustainability in the hospitality\, travel and tourism industry. Visit us at www.hsmai.eu  \nAbout Plusgrade:\nPlusgrade brings happiness to travellers while driving ancillary revenue for the global travel industry. We partner with 200+ airline\, hospitality\, cruise\, passenger rail\, and financial services companies to create new\, meaningful revenue streams through incredible customer experiences. Founded in 2009\, we are headquartered in Montreal with offices in Toronto\, New York\, San Francisco\, London\, Dubai\, Tel Aviv and Singapore. \nAbout Points.com:\nAs the global leader in powering loyalty commerce\, Points has been changing the way loyalty program members get and use their points and miles for more than two decades. In 2022\, Points was acquired by Plusgrade\, the leading provider of ancillary revenue solutions for the global travel industry\, bringing two of the largest sources of ancillary revenue under one roof to create even greater impact for travel businesses worldwide.[/vc_column_text][/vc_column][/vc_row]
URL:https://hsmai.eu/event/spring-curate-virtual-by-invitation-only/
LOCATION:Virtual
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