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DTSTART;TZID=Europe/Oslo:20250603T150000
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DTSTAMP:20260417T162125
CREATED:20250411T112942Z
LAST-MODIFIED:20250522T125404Z
UID:10000470-1748962800-1748973600@hsmai.eu
SUMMARY:Designing Leverage of MICE Potential in the Business Mix (By-Invitation-Only Workshop)
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”17143″ img_size=”full” alignment=”center” css=””][vc_column_text css=”.vc_custom_1747916936946{margin-bottom: 0px !important;}”]\nDesigning Leverage of MICE Potential in the Business Mix\n[/vc_column_text][vc_column_text css=”.vc_custom_1747917791879{margin-bottom: 0px !important;}”]\nBy-Invitation-Only Workshop\n[/vc_column_text][vc_column_text css=”.vc_custom_1747917302175{margin-bottom: 0px !important;}”]📅 Date: Tuesday\, June 3rd\, 2025\n🕔 Time: 15:00 hrs – 18:00 hrs (followed by networking & drinks)\n📍 Venue: Radisson Blu Waterfront\, Stockholm[/vc_column_text][vc_column_text css=”.vc_custom_1747917017299{margin-bottom: 0px !important;}”]\nAn Exclusive MICE Strategy Experience Comes to Stockholm\n[/vc_column_text][vc_column_text css=”.vc_custom_1747917836867{margin-bottom: 0px !important;}”]We’re excited to bring a high-impact\, MICE strategy workshop to Stockholm—a special\, condensed edition of our popular session in London\, where industry leaders gathered to explore how to unlock the full potential of MICE in today’s business mix. \nFollowing the success of the January session\, we’re once again joined by Mark Struik and Thijs Peters\, Partners at Conventus Consultants\, who will return to moderate the day’s agenda with their signature energy and expertise. \nAs HSMAI Europe continues to strengthen its regional focus\, we’re sharpening our lens on MICE\, delivering greater insight\, tools\, and collaboration opportunities to those shaping commercial strategy.[/vc_column_text][vc_column_text css=”.vc_custom_1747917174012{margin-bottom: 0px !important;}”]\nWhy Attend?\n[/vc_column_text][vc_column_text css=”.vc_custom_1747917632025{margin-bottom: 0px !important;}”]This highly curated workshop dives deep into the evolving MICE landscape\, tackling key themes through a strategic\, results-driven lens: \n\nMICE marketing & sales innovation\nRFP process optimization\nDistribution and channel strategy\nYield and revenue management\nSustainability integration\nUpskilling & training\nActionable MICE data insights\n\n[/vc_column_text][vc_column_text css=”.vc_custom_1747917273990{margin-bottom: 0px !important;}”]\nWho Should Join?\n[/vc_column_text][vc_column_text css=”.vc_custom_1747917338673{margin-bottom: 0px !important;}”]This event is tailored for hoteliers\, commercial strategists\, revenue leaders\, and sales & marketing professionals eager to gain new insights and expand their network. \nPlease note this is a by-invitation-only workshop and all registrations will be pending approval! [/vc_column_text][vc_btn title=”RSVP HERE” color=”success” size=”lg” align=”center” css=”” button_block=”true” link=”url:https%3A%2F%2Feur.cvent.me%2FZQKO4a|target:_blank”][/vc_column][/vc_row][vc_row disable_element=”yes”][vc_column][vc_column_text css=”.vc_custom_1744631888738{margin-bottom: 0px !important;}”]We’re shaking things up and bringing a powerful workshop on MICE strategy to Stockholm—a condensed version of our highly successful “Designing Leverage of MICE Potential” workshop we hosted in January in London\, that was moderated by Mark Struik and Thijs Peters\, Partners at Conventus Consultants. \nMark and Thijs will join us in Stockholm too and will be our moderators. \nAs HSMAI Europe expands and our members would like to increasingly prioritise MICE\, we are dedicated to enhancing our focus on this both locally and regionally. MICE Data will also be given a lot of focus during this day. \nKey Objective \n\nWe’ll be examining this from multiple perspectives\, including MICE marketing & sales\, the RFP process\, distribution networks\, yield management\, sustainability\, training\, and data analysis.\n\nWhat’s on the Agenda?\n🎯 MICE Workshop – A special condensed version of our successful “Designing Leverage of MICE Potential” workshop that took place in London. \nWho Should Attend from your company?\nThis event is tailored for hoteliers\, commercial strategists\, revenue leaders\, and sales & marketing professionals eager to gain new insights and expand their network. \nPlease note this is a by-invitation-only workshop and all registrations will be pending approval! [/vc_column_text][/vc_column][/vc_row]
URL:https://hsmai.eu/event/designing-leverage-of-mice-potential-in-the-business-mix-by-invitation-only-workshop-4/
LOCATION:Radisson Blu Waterfront Hotel\, Nils Ericsons Plan 4\, Stockholm\, 111 64\, Sweden
ATTACH;FMTTYPE=image/jpeg:https://hsmai.eu/wp-content/uploads/sites/15/2025/04/mice-workshop-stockholm.jpg
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
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