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DTSTART;TZID=Europe/Lisbon:20250626T090000
DTEND;TZID=Europe/Lisbon:20250626T150000
DTSTAMP:20260417T145417
CREATED:20250519T130656Z
LAST-MODIFIED:20250526T151648Z
UID:10000581-1750928400-1750950000@hsmai.eu
SUMMARY:CRME Review Course + Global Exam | Lisbon
DESCRIPTION:[vc_row][vc_column][vc_column_text css=”.vc_custom_1747659447971{margin-bottom: 0px !important;}”]\nGet your Global HSMAI CRME certification!\n[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1747659902201{margin-bottom: 0px !important;}”]Ready to be recognized and certified for your expertise in Revenue Management? Join the CRME Review Course in Lisbon and take a major step toward an HSMAI Global certification! \nHSMAI certifications are important because the more you know — and the more you can demonstrate what you know — the better ROI you can provide to your company\, the more you can improve its bottom line\, and the better you can position your career.[/vc_column_text][vc_empty_space][/vc_column][/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1748272600631{margin-bottom: 0px !important;}”]\nWhy attend the Review Course?\nThe review course cover the essential concepts outlined in the certification study guides for the CRME\, offering the perfect final ‘cram session’ before you take the certification exam. You’ll have the flexibility to take the exam either immediately after the course or at a time that suits you best. \nHow do I apply for and get the Certification?\nThe HSMAI certification program is a two-part process in which you must complete the application to demonstrate your eligibility (minimum points: 50)\, and then pass an online exam covering the functions performed in your chosen discipline. \nYour application will be assessed on a points basis according to your work profile. The items assessed are: \n\nProfessional Experience\nOn-the-Job Responsibilities\nMembership in an Industry Organization\nLeadership in an Industry Organization\nAuthoring Published Articles\nSpeaking at Industry Programs/Meetings\nHigher Education Coursework\nNon-Academic Coursework\nOther Certifications\n\nWhen is the Review Course?\nDay: Thursday\, 26th June 2025 \nTime: 9.00 AM – 1.30 PM (local time) followed by global exam 2.00 PM – 3.00 PM \nVenue: Sofitel Lisbon Liberdade\, Av. da Liberdade 127[/vc_column_text][/vc_column][/vc_row][vc_row title_tag=”h2″ section_title_tag=”h4″ style=”outline” shape=”round” color=”violet” no_fill_content_area=”” spacing=”10″ gap=”” tab_position=”top” alignment=”center” autoplay=”none” active_section=”1″ pagination_style=”flat-round” pagination_color=”grey” css_animation=”bounceInLeft” title=”” el_id=””][vc_column][vc_tta_tabs color=”violet” spacing=”10″ alignment=”center” active_section=”1″ pagination_style=”flat-round” pagination_color=”green” css_animation=”bounceInLeft”][vc_tta_section title=”CRME” tab_id=”1728465267027-c864aea1-adb9″][vc_column_text css=”.vc_custom_1728470734222{margin-bottom: 0px !important;}”]CRME – Certified Revenue Management Executive \nAs revenue optimization in the hospitality industry continues to grow as an art and a science\, you can confirm and demonstrate your knowledge\, experience\, and capabilities by earning HSMAI’s Certified Revenue Management Executive (CRME) certification.  \nWhy do you need the CRME? \nThe exclusive CRME certification demonstrates to yourself\, your employer\, your colleagues\, and your peers that you are a professional in the field of revenue optimization with tactical and strategic expertise in identifying business opportunities\, maximising profits\, and driving growth\, and fostering a revenue management culture within your organisation. \nWhat topics are covered?  \nThe CRME certification exam is based on the CRME study guide\, Evolving Dynamics: From Revenue Management to Revenue Strategy. \nTopic areas include: \n\nFrom Revenue Management to Revenue Strategy\nThe Revenue Professional\nEconomics and its Role in Revenue Optimization\nDepartmental Integration\nUnderstanding the Market\nSegmenting Customers and Utilizing Sources to Target Optimal Mix\nForecasting\, Pricing and Inventory Control\nPerformance Analysis\nStrategic Distribution\nThe Interdependence of Sales & Revenue Optimization\nEmerging Elements Impacting Revenue Strategy\n\n[/vc_column_text][/vc_tta_section][/vc_tta_tabs][/vc_column][/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1747659847448{margin-bottom: 0px !important;}”]Join the Review Course! \nThe face-to-face Review Courses is for candidates pursuing the CRME. The course covers the key concepts outlined in the certifications study guides.  It is a great last “cram session” before taking the certification exam. \nReview course participants are required to read the study guide in advance of this fast-paced class. A digital copy of the study guide is included in the course registration fee. \nGet Certified! \nAfter the Review Course\, participants who have applied and paid for the certification in advance have the opportunity to take the global exam directly after the course or any time they are ready.  \nFee: \nHSMAI Members: 675 Euro ex VAT (VAT will be added for billing address in the UK) \nNon-Members: 895 Euro ex VAT (VAT will be added for billing address in the UK) \nThe cost includes certification application fee\, exam fee and the Review Course on Thursday 26th June 2025.[/vc_column_text][vc_empty_space height=”56px”][/vc_column][/vc_row][vc_row][vc_column][vc_btn title=”START THE PROCESS HERE” color=”violet” size=”lg” align=”center” css=”” button_block=”true” link=”url:https%3A%2F%2Feur.cvent.me%2FQR41M5|target:_blank”][/vc_column][/vc_row]
URL:https://hsmai.eu/event/crme-review-course-global-exam-lisbon/
LOCATION:Sofitel Lisbon Liberdade\, Av. da Liberdade 127\, Lisboa\, 1269-038\, Portugal
ATTACH;FMTTYPE=image/jpeg:https://hsmai.eu/wp-content/uploads/sites/15/2019/08/crme-logo.jpg
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
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DTSTART;TZID=Europe/Lisbon:20250626T150000
DTEND;TZID=Europe/Lisbon:20250626T180000
DTSTAMP:20260417T145417
CREATED:20250414T210910Z
LAST-MODIFIED:20250526T151303Z
UID:10000475-1750950000-1750960800@hsmai.eu
SUMMARY:Power-Up | Lisbon | June
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”17000″ img_size=”1920×1080″ css=””][/vc_column][/vc_row][vc_row][vc_column][mk_fancy_title color=”#669933″ size=”25″ margin_bottom=”5″ font_family=”Merriweather” font_type=”google”]Unlocking the Future: Artificial Intelligence in Hospitality Management[/mk_fancy_title][vc_column_text css=”.vc_custom_1748272288794{margin-bottom: 0px !important;}”]Join an exclusive\, intimate gathering of industry professionals for a deep dive into how Artificial Intelligence (AI) is reshaping the roles of Commercial Teams and Revenue Managers in the hospitality industry. Together\, we’ll explore the opportunities and challenges AI brings\, from dynamic pricing to customer experience optimization. \n📅 Date: Thursday\, 26th June\n⏰ Time: 3:00 pm – 5:00 pm (followed by networking & drinks)\n📍 Location: Sofitel Lisbon Liberdade\, Av. da Liberdade 127 \nThis thought-provoking discussion will provide a platform to: \nUncover AI’s impact of AI on the Commercial & Revenue Management Professions \n\n Objective: Identify the potential impacts of AI on skills\, processes\, and decision-making.\n Analysis of opportunities: increased productivity\, improved forecast accuracy\, automation of repetitive tasks.\n Identification of challenges: risks associated with automation\, loss of human control\, AI bias\, data security.\n Group discussion on the short-\, medium-\, and long-term impacts on the profession.\n\n\n Propose actionable solutions and adaptation strategies for the evolving landscape. \n\n Objective: Develop solutions to integrate AI effectively and ethically into the profession.\n Discussion on the future skills needed by Sales\, Distribution & Revenue Managers (AI management\, interpretation of results\, human relations management\, etc.).\n Reflection on new challenges facing the profession: ethics\, transparency\, and accountability in the use of AI.\n\nWith a focus on innovation\, collaboration\, and actionable takeaways\, this session promises to leave you equipped and inspired for the future.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”2/3″][vc_column_text css=”.vc_custom_1744717397518{margin-bottom: 0px !important;}”]The session will be led by Frederic Toitot\, the Founder & Managing Director at Hotel Games and Member and past chair of the HSMAI Europe Revenue Optimization Advisory Board. He is the former Vice President Global Learning & Development for Accor. \nFrederic Toitot\, a seasoned professional in Hospitality and Travel\, is a passionate advocate for making learning a vibrant and meaningful experience. With a background rooted in 5-star hotel service in London and New York\, particularly with Le Meridien Hotels & Resorts\, he embarked on a journey that led him to key roles in Revenue Management & Pricing at Accor’s global headquarters in Paris. Passionate about education\, he is a senior lecturer at various business and hotel schools across Europe\, sharing his knowledge with aspiring hospitality professionals. [/vc_column_text][/vc_column][vc_column width=”1/3″][vc_single_image image=”16953″ css=””][/vc_column][/vc_row][vc_row][vc_column][vc_btn title=”SIGN UP HERE” color=”green” align=”center” css=”” button_block=”true” link=”url:https%3A%2F%2Feur.cvent.me%2Fd483G0|target:_blank”][/vc_column][/vc_row]
URL:https://hsmai.eu/event/power-up-lisbon-june/
LOCATION:Sofitel Lisbon Liberdade\, Av. da Liberdade 127\, Lisboa\, 1269-038\, Portugal
ATTACH;FMTTYPE=image/png:https://hsmai.eu/wp-content/uploads/sites/15/2025/04/26-june-lisbon-1.png
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
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