BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//HSMAI Region Europe - ECPv6.16.3//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:HSMAI Region Europe
X-ORIGINAL-URL:https://hsmai.eu
X-WR-CALDESC:Events for HSMAI Region Europe
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:Europe/Lisbon
BEGIN:DAYLIGHT
TZOFFSETFROM:+0000
TZOFFSETTO:+0100
TZNAME:WEST
DTSTART:20240331T010000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0100
TZOFFSETTO:+0000
TZNAME:WET
DTSTART:20241027T010000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+0000
TZOFFSETTO:+0100
TZNAME:WEST
DTSTART:20250330T010000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0100
TZOFFSETTO:+0000
TZNAME:WET
DTSTART:20251026T010000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+0000
TZOFFSETTO:+0100
TZNAME:WEST
DTSTART:20260329T010000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0100
TZOFFSETTO:+0000
TZNAME:WET
DTSTART:20261025T010000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=Europe/Lisbon:20250910T160000
DTEND;TZID=Europe/Lisbon:20250910T190000
DTSTAMP:20260618T030942
CREATED:20250822T135743Z
LAST-MODIFIED:20250909T212704Z
UID:10000592-1757520000-1757530800@hsmai.eu
SUMMARY:Power Up @ HEDNA | Lisbon
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”17422″ img_size=”full” css=””][mk_fancy_title color=”#669933″ size=”25″ margin_bottom=”5″ font_family=”Merriweather” font_type=”google”]Power Up Your Direct Game: The New Rules of Hotel Marketing in an AI World[/mk_fancy_title][vc_column_text margin_bottom=”15″ css=”.vc_custom_1757452499069{margin-bottom: 0px !important;}”]\nAI is rewriting the rules of hotel marketing. This invite-only Power Up brings together the industry’s most forward-thinking hotel leaders. \n📅 Date: Wednesday\, 10th September 2025\n⏰ Time: 16:00 hrs – 19:00 hrs\n📍 Location: HEDNA Conference @ Altis Grand Hotel\, Lisbon \nJoin us during the HEDNA Conference for an exclusive PowerUp session where hotel leaders dive into the future of AI-driven marketing and direct revenue growth. In just two hours\, you’ll hear sharp insights from industry experts through short spotlights and a panel discussion. \n[/vc_column_text][mk_padding_divider size=”20″][/vc_column][/vc_row][vc_row][vc_column width=”1/4″][vc_column_text css=”.vc_custom_1757452674867{margin-bottom: 0px !important;}”]\nModerator\n[/vc_column_text][/vc_column][vc_column width=”2/4″][vc_column_text css=”.vc_custom_1757452657480{margin-bottom: 0px !important;}”]\nSpeakers & Panelists\n[/vc_column_text][/vc_column][vc_column width=”1/4″][/vc_column][/vc_row][vc_row][vc_column width=”1/4″][mk_circle_image src=”https://hsmai.eu/wp-content/uploads/sites/15/2025/08/christelle-pitrel.jpg” image_diameter=”150″][vc_column_text css=”.vc_custom_1757453220374{margin-bottom: 0px !important;}”]\nChristelle Pitrel\nVP Asset Management \nChair of the HSMAI Europe Advisory Board for Portugal \n[/vc_column_text][/vc_column][vc_column width=”1/4″][mk_circle_image src=”https://hsmai.eu/wp-content/uploads/sites/15/2024/06/pedro_colaco_chief_executive_great_hotels_of_the_world-700×467-2.jpg” image_diameter=”150″][vc_column_text css=”.vc_custom_1757452836072{margin-bottom: 0px !important;}”]\nPedro Colaco\nCEO of Guestcentric & Great Hotels of the World \nMember of the HSMAI Europe Advisory Board for Portugal \n[/vc_column_text][/vc_column][vc_column width=”1/4″][mk_circle_image src=”https://hsmai.eu/wp-content/uploads/sites/15/2025/08/daniel-reeves.jpeg” image_diameter=”150″][vc_column_text css=”.vc_custom_1757452386847{margin-bottom: 0px !important;}”]\nDaniel Reeves\nChief Commercial Officer\nRoomAngel & HIVE AI \n[/vc_column_text][/vc_column][vc_column width=”1/4″][mk_circle_image src=”https://hsmai.eu/wp-content/uploads/sites/15/2025/08/fabiola-taracena.jpeg” image_diameter=”150″][vc_column_text css=”.vc_custom_1756394708032{margin-bottom: 0px !important;}”]\nFabiola Taracena\nSenior Sales Manager\nSojern \n[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/4″][/vc_column][vc_column width=”1/4″][vc_column_text css=”.vc_custom_1757452288837{margin-bottom: 0px !important;}”]\nThe Guest-Centric Approach to Hotel Technology \n[/vc_column_text][/vc_column][vc_column width=”1/4″][vc_column_text css=”.vc_custom_1757452404800{margin-bottom: 0px !important;}”]\nPerformance Evolved: Leveraging AI and Data \n[/vc_column_text][/vc_column][vc_column width=”1/4″][vc_column_text css=”.vc_custom_1757452427373{margin-bottom: 0px !important;}”]\nThe Pre-Search Imperative: Winning Guests Before They Click \n[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][mk_padding_divider size=”20″][vc_column_text css=”.vc_custom_1756372261628{margin-bottom: 0px !important;}”]\nWhat You’ll Learn\n[/vc_column_text][vc_column_text margin_bottom=”15″ css=”.vc_custom_1756372282009{margin-bottom: 0px !important;}”]\n\nWhat top-performing hotels stopped doing this year — and what they replaced it with\nHow to win direct bookings before guests even start searching\nHow video and automation are transforming the guest journey\nHow to design your website for AI agents\, not just humans\n\n[/vc_column_text][mk_padding_divider size=”20″][vc_column_text css=”.vc_custom_1756382181343{margin-bottom: 0px !important;}”]With 60 seats available\, this is your chance to connect directly with top tech partners\, exchange ideas with forward-thinking peers\, and leave with practical takeaways to transform your business. Don’t miss this high-energy session and sign up now![/vc_column_text][mk_padding_divider size=”20″][vc_btn title=”REGISTER NOW” color=”success” align=”center” css=”” button_block=”true” link=”url:https%3A%2F%2Feur.cvent.me%2FkMnr7K|target:_blank”][mk_padding_divider size=”20″][/vc_column][/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1756370388594{margin-bottom: 0px !important;}”]\nInterested in the HEDNA Conference? Read more about their full program below. \nHEDNA Conference Program \n[/vc_column_text][/vc_column][/vc_row]
URL:https://hsmai.eu/event/power-up-hedna-lisbon/
LOCATION:Altis Grand Hotel\, R. Castilho 11\, Lisbon\, 1269-072\, Portugal
ATTACH;FMTTYPE=image/png:https://hsmai.eu/wp-content/uploads/sites/15/2025/08/power-up-alisbon-june.png
END:VEVENT
END:VCALENDAR