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DTSTART;TZID=Europe/Oslo:20250930T093000
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DTSTAMP:20260419T105656
CREATED:20250825T145139Z
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UID:10000593-1759224600-1759239000@hsmai.eu
SUMMARY:By-Invitation Only: Designing Leverage of MICE Potential in the Business Mix | Madrid
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”17428″ img_size=”full” alignment=”center” css=””][mk_fancy_title color=”#669933″ size=”25″ margin_bottom=”5″ font_family=”Merriweather” font_type=”google”]By-Invitation Only: Designing Leverage of MICE Potential in the Business Mix[/mk_fancy_title][vc_column_text css=”.vc_custom_1756306304283{margin-bottom: 0px !important;}”]📅 Tuesday\, 30 September 2025\n🕔  9:30 am – 1:30 pm (followed by light lunch)\n📍 Amadeus IT Group\, Calle Salvador de Madariaga 1\, 28027 Madrid[/vc_column_text][mk_padding_divider size=”20″][vc_column_text css=”.vc_custom_1756134517298{margin-bottom: 0px !important;}”]\nAn exclusive MICE Strategy Experience comes to Madrid\n[/vc_column_text][vc_column_text css=”.vc_custom_1757270766673{margin-bottom: 0px !important;}”]We’re excited to bring a high-impact\, MICE strategy workshop to Madrid\, where industry leaders gather to explore how to unlock the full potential of MICE in today’s business mix. \nAs HSMAI Europe continues to strengthen its regional focus\, we’re sharpening our lens on MICE\, delivering greater insight\, tools\, and collaboration opportunities to those shaping commercial strategy. Following the success of our MICE sessions in London\, Oslo\, Amsterdam\, Lisbon\, Athens and Stockholm\, we’re once again joined by Conventus Consultants\, and partner\, Thijs Peters\, who will moderate the day’s agenda with their signature energy and expertise. \nWe are also joined by Javier Campo\, SVP Europe at Amadeus Hospitality and a member of HSMAI Europe’s Board of Directors. He will welcome us and make sure you are all well taken care of at the Amadeus Head Office in Madrid.[/vc_column_text][mk_padding_divider size=”20″][/vc_column][/vc_row][vc_row][vc_column width=”1/4″][mk_circle_image src=”https://hsmai.eu/wp-content/uploads/sites/15/2025/01/javier-campo-e1736938861711.jpeg” image_diameter=”150″][vc_column_text css=”.vc_custom_1756306645890{margin-bottom: 0px !important;}”]\nJavier Campo\nSVP Europe\nAmadeus Hospitality \n[/vc_column_text][/vc_column][vc_column width=”1/4″][mk_circle_image src=”https://hsmai.eu/wp-content/uploads/sites/15/2025/08/thijs-peters.jpeg” image_diameter=”150″][vc_column_text css=”.vc_custom_1756306775840{margin-bottom: 0px !important;}”]\nThijs Peters\nPartner\nConventus Consultants \n[/vc_column_text][/vc_column][vc_column width=”1/4″][/vc_column][vc_column width=”1/4″][/vc_column][/vc_row][vc_row][vc_column][mk_padding_divider size=”20″][vc_column_text css=”.vc_custom_1756482166390{margin-bottom: 0px !important;}”]\nHow you can benefit from this session!\n[/vc_column_text][vc_column_text css=”.vc_custom_1756482333456{margin-bottom: 0px !important;}”]You will have the opportunity to explore with colleagues in the MICE industry the latest marketing and sales strategies and trends\, including effective usage and adoption of AI\, RFP processes\, distribution mix\, yield management as well as data analysis to make decisions. Each dimension will help you to build a more comprehensive and strategic understanding on this subject while strengthening your network with colleagues from Spain and Portugal.[/vc_column_text][mk_padding_divider size=”20″][vc_column_text css=”.vc_custom_1747917273990{margin-bottom: 0px !important;}”]\nWho Should Join?\n[/vc_column_text][vc_column_text css=”.vc_custom_1756307408805{margin-bottom: 0px !important;}”]This event is tailored for hoteliers\, commercial strategists\, revenue leaders\, and sales & marketing professionals eager to gain new insights and expand their network. \nPlease note this is a by-invitation-only workshop and all registrations will be pending approval! [/vc_column_text][mk_padding_divider size=”20″][vc_btn title=”RSVP HERE” color=”green” size=”lg” align=”center” css=”” button_block=”true” link=”url:https%3A%2F%2Feur.cvent.me%2F1PQB0b|target:_blank”][/vc_column][/vc_row][vc_row disable_element=”yes”][vc_column][vc_column_text css=”.vc_custom_1744631888738{margin-bottom: 0px !important;}”]We’re shaking things up and bringing a powerful workshop on MICE strategy to Stockholm—a condensed version of our highly successful “Designing Leverage of MICE Potential” workshop we hosted in January in London\, that was moderated by Mark Struik and Thijs Peters\, Partners at Conventus Consultants. \nMark and Thijs will join us in Stockholm too and will be our moderators. \nAs HSMAI Europe expands and our members would like to increasingly prioritise MICE\, we are dedicated to enhancing our focus on this both locally and regionally. MICE Data will also be given a lot of focus during this day. \nKey Objective \n\nWe’ll be examining this from multiple perspectives\, including MICE marketing & sales\, the RFP process\, distribution networks\, yield management\, sustainability\, training\, and data analysis.\n\nWhat’s on the Agenda?\n🎯 MICE Workshop – A special condensed version of our successful “Designing Leverage of MICE Potential” workshop that took place in London. \nWho Should Attend from your company?\nThis event is tailored for hoteliers\, commercial strategists\, revenue leaders\, and sales & marketing professionals eager to gain new insights and expand their network. \nPlease note this is a by-invitation-only workshop and all registrations will be pending approval! [/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][/vc_column][/vc_row]
URL:https://hsmai.eu/event/designing-leverage-of-mice-potential-in-the-business-mix-by-invitation-only-workshop-madrid/
LOCATION:Amadeus Head Office\, Salvador de Madariaga 1\, Madrid\, 28027\, Spain
ATTACH;FMTTYPE=image/png:https://hsmai.eu/wp-content/uploads/sites/15/2025/08/mice-workshop-madrid-2.png
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
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