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DTSTART;TZID=Europe/Amsterdam:20251022T140000
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DTSTAMP:20260615T182809
CREATED:20250916T220750Z
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UID:10000595-1761141600-1761147000@hsmai.eu
SUMMARY:HSMAI Europe Curate | October 2025 | Virtual
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”17615″ img_size=”full” alignment=”center” css=””][mk_fancy_title color=”#669933″ size=”35″ font_weight=”bold” margin_bottom=”0″ font_family=”Merriweather” font_type=”google” responsive_align=”left”]HSMAI Europe’s Virtual Curate – An Executive Insights Forum\n[/mk_fancy_title][vc_column_text css=”.vc_custom_1761046680020{margin-bottom: 0px !important;}”]\nMEASURING WHAT MATTERS: CREATING KPI UNITY ACROSS STAKEHOLDERS\n[/vc_column_text][vc_column_text css=”.vc_custom_1761046728517{margin-bottom: 0px !important;}”]📅 Wednesday\, 22nd October 2025\n🕒 2:00 – 3:30pm CET\n📍 Virtual[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1761046745249{margin-bottom: 0px !important;}”]The Curate\, an event designed exclusively for Organizational Member companies. \nThis is a chance for you to delve into the topic of KPI’s\, while networking and engaging in dynamic discussions with fellow executives. \nThis by-invitation-only virtual gathering will bring together leaders who are passionate about KPIs and strategies \nTarget group: This event is tailored for senior leaders[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_tta_accordion shape=”square” color=”green” active_section=”0″ no_fill=”true” collapsible_all=”true”][vc_tta_section i_icon_fontawesome=”fas fa-file-alt” add_icon=”true” title=”Agenda” tab_id=”1761043259799-9f01c928-92e8″][vc_row_inner][vc_column_inner width=”1/4″][vc_column_text css=”.vc_custom_1761041112653{margin-bottom: 0px !important;}”]\n2:00 – 2:05 pm CET \n[/vc_column_text][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text css=”.vc_custom_1761041401727{margin-bottom: 0px !important;}”]\nWelcome\n[/vc_column_text][vc_column_text css=”.vc_custom_1761041080227{margin-bottom: 0px !important;}”]Ingunn Hofseth\, President & CEO of HSMAI Europe\, welcomes attendees and shares why KPIs were chosen for this Curate.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner][mk_padding_divider size=”20″][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=”1/4″][vc_column_text css=”.vc_custom_1761041178719{margin-bottom: 0px !important;}”]\n2:05 – 2:15 pm CET \n[/vc_column_text][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text css=”.vc_custom_1761041199509{margin-bottom: 0px !important;}”]\nPART 1: The Importance of KPIs\n[/vc_column_text][vc_column_text css=”.vc_custom_1761041231015{margin-bottom: 0px !important;}”]HSMAI America & Global President & CEO (and former Senior Vice President\, Americas Commercial and Revenue Management at IHG) Brian Hicks sets the scene\, highlighting global trends in metrics and commercial alignment and explaining why KPI fragmentation hinders collaboration and performance. He introduces the session objectives: to identify modern KPIs; explore conflicts between ownership and operator priorities; debate the future of benchmarking; and generate actionable recommendations for alignment.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner][mk_padding_divider size=”20″][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=”1/4″][vc_column_text css=”.vc_custom_1761041112653{margin-bottom: 0px !important;}”]\n2:00 – 2:05 pm CET \n[/vc_column_text][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text css=”.vc_custom_1761041419297{margin-bottom: 0px !important;}”]\nPART 2: Defining What Success Looks Like in 2025\n[/vc_column_text][vc_column_text css=”.vc_custom_1761041450339{margin-bottom: 0px !important;}”]Moderated by Gemma Greenwood\, Director\, Content Inc. (and HSMAI journalist) – Gemma will remind you that we will abide by HSMAI’s Antitrust Policy. \nA dynamic exchange between Gianni di Fede\, Global SVP Commercial\, Radisson Hotel Group and Pär Augustsson\, VP Profit & Distribution\, Strawberry (former Nordic Choice Hotels) exploring evolving definitions of performance and success; contrasting perspectives on KPI priorities; how ownership models shape expectations; and whether traditional metrics like RGI are fit for purpose.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner][mk_padding_divider size=”20″][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=”1/4″][vc_column_text css=”.vc_custom_1761041502660{margin-bottom: 0px !important;}”]\n2:35 – 3:00 pm CET \n[/vc_column_text][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text css=”.vc_custom_1761041486874{margin-bottom: 0px !important;}”]\nPART 3: Brainstorming KPIs\n[/vc_column_text][vc_column_text css=”.vc_custom_1761041553319{margin-bottom: 0px !important;}”]Attendees separate into breakout groups to discuss KPIs that are most relevant in today’s market and how to resolve misalignments that exist amongst stakeholders. They will debate:  \n\nWhich KPIs best represent total business performance.\nWhich metrics are outdated or misleading.\nWhat causes misalignment — and how it can be resolved.\nWhat new or emerging metrics the industry should consider.\n\nParticipants will be split into two groups. One group will be led by Jonathon Liu\, Chief Commercial Officer at Verdi Hotels and the other group will be led by Tim Browne\, Lecturer & Coach at Breda University of Applied Sciences. They will guide each discussion\, capture key insights\, and identify the group’s top three KPIs and alignment actions.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner][mk_padding_divider size=”20″][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=”1/4″][vc_column_text css=”.vc_custom_1761041687057{margin-bottom: 0px !important;}”]\n3:00 – 3:25 pm CET \n[/vc_column_text][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text css=”.vc_custom_1761041611662{margin-bottom: 0px !important;}”]\nPART 4: Wrap-Up and Next Steps\n[/vc_column_text][vc_column_text css=”.vc_custom_1761041626500{margin-bottom: 0px !important;}”]Attendees return to the main group\, with each group leader sharing their top three most relevant KPIs\, plus top three recommendations for better alignment. Gemma Greenwood reviews common themes and outlines next steps.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner][mk_padding_divider size=”20″][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=”1/4″][vc_column_text css=”.vc_custom_1761043136235{margin-bottom: 0px !important;}”]\n3:25 – 3:30 pm CET \n[/vc_column_text][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text css=”.vc_custom_1761043127551{margin-bottom: 0px !important;}”]\nConclusion\n[/vc_column_text][vc_column_text css=”.vc_custom_1761041746686{margin-bottom: 0px !important;}”]Brian Hicks provides a quick wrap-up about KPIs and Ingunn Hofseth thanks attendees and shares updates on the next HSMAI Europe Curate taking place in London on November 5th.\n[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_tta_section][/vc_tta_accordion][/vc_column][/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1761043275288{margin-bottom: 0px !important;}”]We will abide by HSMAI’s Antitrust Policy\, which will be shared with you as a reminder at the beginning of the session. \nInterested to know more about HSMAI Europe?\nPlease reach out to us at postbox@hsmai.eu[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_btn title=”RSVP” color=”violet” size=”lg” align=”center” css=”” button_block=”true” link=”url:https%3A%2F%2Feur.cvent.me%2FZQ5Mb0|target:_blank”][/vc_column][/vc_row][vc_row][vc_column][mk_padding_divider size=”20″][/vc_column][/vc_row][vc_row disable_element=”yes”][vc_column][vc_column_text css=”.vc_custom_1761046776137{margin-bottom: 0px !important;}”] \nHSMAI EUROPE CURATE\nMEASURING WHAT MATTERS: CREATING KPI UNITY ACROSS STAKEHOLDERS\n📅 Wednesday\, 22nd October 2025 | 🕒 2:00 – 3:30pm CET |📍 Virtual \n[/vc_column_text][/vc_column][/vc_row]
URL:https://hsmai.eu/event/hsmai-europe-curate-october-2025-virtual/
LOCATION:Virtual
ATTACH;FMTTYPE=image/png:https://hsmai.eu/wp-content/uploads/sites/15/2025/09/curate-1920x1080-3.png
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