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X-WR-CALNAME:HSMAI Region Europe
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X-WR-CALDESC:Events for HSMAI Region Europe
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DTSTART;VALUE=DATE:20260114
DTEND;VALUE=DATE:20260117
DTSTAMP:20250826T102823Z
CREATED:20250814T080522Z
LAST-MODIFIED:20250826T102823Z
UID:10000591-1768348800-1768607999@hsmai.eu
SUMMARY:Commercial Strategy Week 2026
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”17355″ img_size=”full” alignment=”center” css=””][/vc_column][/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1755780854837{margin-bottom: 0px !important;}”]\nWelcome to\nCommercial Strategy Week 2026\n[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1755780819380{margin-bottom: 0px !important;}”]After the highly successful 2025 conference\, we are thrilled to announce that we will be returning to London once again for next year’s conference\, from January 14th to 16th\, 2026! We’re excited to once again set the stage for insightful discussions\, networking\, and the latest industry advancements. \nHSMAI Europe’s Commercial Strategy Conference – the evolution of HSMAI ROC – reflects the development of marketing\, revenue optimization\, sales\, and other commercial functions into new and evolving commercial strategy organisations inside many hotel companies. \nThe conference — and pre- and post-conference certifications\, leadership day\, training and roundtables — will equip commercial professionals and leaders with the skills\, knowledge\, and strategic vision necessary to navigate the ever-evolving landscape of hotel commercial strategy while driving profit throughout the customer journey \nSAVE THE DATES FOR COMMERCIAL STRATEGY WEEK 2026: \n\nPre-conference workshops and trainings | Wednesday\, 14th January\n\nMain conference and HSMAI Awards Europe | Thursday\, 15th January\n\nPost-conference roundtables (by invitation only)| Friday\, 16th January\n\n\n[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_btn title=”READ MORE” color=”violet” size=”lg” css=”” link=”url:https%3A%2F%2Fhsmai.eu%2Fcsw_2026%2F”][/vc_column][/vc_row]
URL:https://hsmai.eu/event/commercial-strategy-week-2026/
LOCATION:InterContinental London Park Lane\, One Hamilton Place\, Park Ln\, London\, London\, W1J 7QY\, United Kingdom
ATTACH;FMTTYPE=image/png:https://hsmai.eu/wp-content/uploads/sites/15/2025/08/header-tickets-csw-2026-1.png
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260116T100000
DTEND;TZID=Europe/London:20260116T130000
DTSTAMP:20251211T075430Z
CREATED:20251121T160824Z
LAST-MODIFIED:20251211T075430Z
UID:10000610-1768557600-1768568400@hsmai.eu
SUMMARY:Senior Revenue & Commercial Executive Roundtable (By-Invitation-Only)
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”17757″ img_size=”full” css=””][mk_fancy_title color=”#669933″ size=”25″ margin_bottom=”0″ font_family=”Merriweather” font_type=”google” responsive_align=”left”]\nSenior Revenue & Commercial Executive Roundtable (By-Invitation-Only)\n[/mk_fancy_title][mk_fancy_title color=”#000000″ size=”18″ font_style=”italic” margin_bottom=”5″ font_family=”Merriweather” font_type=”google” responsive_align=”left”]\n“Rising costs and OTA dominance require smarter channel mix and cost control – how do you balance profitability and volume?”\n[/mk_fancy_title][vc_column_text css=”.vc_custom_1765439599222{margin-bottom: 0px !important;}”]📅 Friday\, January 16th\, 2026\n 📍  Intercontinental London Park Lane\n🕘 10:00 AM – 1:00 PM \nJoin us for the HSMAI Senior Executive Roundtable\, led by moderator Juli Jones\, Senior Vice President at HSMAI. This session will explore a timely and pressing topic: “Rising costs and OTA dominance require smarter channel mix and cost control – how do you balance profitability and volume?” \nHSMAI Executive Roundtables bring together senior-level\, like-minded leaders for candid\, high-value conversations in a confidential setting. This is a unique opportunity to exchange insights\, benchmark strategies\, and engage in meaningful peer dialogue. \nInvited HSMAI Europe members may register using the link below. All registrations are subject to approval. \n[/vc_column_text][mk_padding_divider size=”30″][/vc_column][/vc_row][vc_row][vc_column][vc_btn title=”Register Now” style=”classic” color=”green” size=”lg” align=”center” css=”” button_block=”true” link=”url:https%3A%2F%2Feur.cvent.me%2FlVyoqZ”][/vc_column][/vc_row]
URL:https://hsmai.eu/event/senior-revenue-commercial-executive-roundtable-by-invitation-only/
LOCATION:InterContinental London Park Lane\, One Hamilton Place\, Park Ln\, London\, London\, W1J 7QY\, United Kingdom
ATTACH;FMTTYPE=image/png:https://hsmai.eu/wp-content/uploads/sites/15/2025/11/revenue-roundtable.png
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260116T100000
DTEND;TZID=Europe/London:20260116T130000
DTSTAMP:20251211T081258Z
CREATED:20251121T160857Z
LAST-MODIFIED:20251211T081258Z
UID:10000611-1768557600-1768568400@hsmai.eu
SUMMARY:Senior Sales and Distribution Executive Roundtables (By-Invitation-Only)
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”17759″ img_size=”full” css=””][mk_fancy_title color=”#669933″ size=”25″ margin_bottom=”0″ font_family=”Merriweather” font_type=”google” responsive_align=”left”]\nSenior Sales and Distribution Executive Roundtables\nTopic: AI in Hotel Distribution\nAs a follow up from Curate that took place in London in November\, this important topic will again be on the agenda[/mk_fancy_title][mk_fancy_title color=”#000000″ size=”18″ font_style=”italic” margin_bottom=”5″ font_family=”Merriweather” font_type=”google” responsive_align=”left”]\nBy-Invitation-Only\n[/mk_fancy_title][vc_column_text css=”.vc_custom_1765440704875{margin-bottom: 0px !important;}”]📅 Friday\, January 16th\, 2026\n📍 Intercontinental London Park Lane\n🕘 10:00 AM – 1:00 PM \nModerated by Elodie Leunen CEO\, Fastpayhotels &  and a member of HSMAI Europe Board of Directors \nHSMAI Executive Roundtables are networks of like-minded senior leaders. They are a unique opportunity for executive-level peer groups to have meaningful dialogue in a confidential environment. \nInvited HSMAI Europe members may register here – all registrations are subject to approval. \nFor more information\, contact HSMAI Region Europe at postbox@hsmai.eu[/vc_column_text][mk_padding_divider size=”20″][/vc_column][/vc_row][vc_row][vc_column][vc_btn title=”Register Now” color=”green” size=”lg” align=”center” css=”” button_block=”true” link=”url:https%3A%2F%2Feur.cvent.me%2FVNMoab”][/vc_column][/vc_row]
URL:https://hsmai.eu/event/senior-sales-and-distribution-executive-roundtables-by-invitation-only/
LOCATION:InterContinental London Park Lane\, One Hamilton Place\, Park Ln\, London\, London\, W1J 7QY\, United Kingdom
ATTACH;FMTTYPE=image/png:https://hsmai.eu/wp-content/uploads/sites/15/2025/11/sales-roundtable.png
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