BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//HSMAI Region Europe - ECPv6.15.20//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:HSMAI Region Europe
X-ORIGINAL-URL:https://hsmai.eu
X-WR-CALDESC:Events for HSMAI Region Europe
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:Europe/Oslo
BEGIN:DAYLIGHT
TZOFFSETFROM:+0100
TZOFFSETTO:+0200
TZNAME:CEST
DTSTART:20250330T010000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0200
TZOFFSETTO:+0100
TZNAME:CET
DTSTART:20251026T010000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+0100
TZOFFSETTO:+0200
TZNAME:CEST
DTSTART:20260329T010000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0200
TZOFFSETTO:+0100
TZNAME:CET
DTSTART:20261025T010000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+0100
TZOFFSETTO:+0200
TZNAME:CEST
DTSTART:20270328T010000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0200
TZOFFSETTO:+0100
TZNAME:CET
DTSTART:20271031T010000
END:STANDARD
END:VTIMEZONE
BEGIN:VTIMEZONE
TZID:Europe/Amsterdam
BEGIN:DAYLIGHT
TZOFFSETFROM:+0100
TZOFFSETTO:+0200
TZNAME:CEST
DTSTART:20250330T010000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0200
TZOFFSETTO:+0100
TZNAME:CET
DTSTART:20251026T010000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+0100
TZOFFSETTO:+0200
TZNAME:CEST
DTSTART:20260329T010000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0200
TZOFFSETTO:+0100
TZNAME:CET
DTSTART:20261025T010000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+0100
TZOFFSETTO:+0200
TZNAME:CEST
DTSTART:20270328T010000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0200
TZOFFSETTO:+0100
TZNAME:CET
DTSTART:20271031T010000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=Europe/Oslo:20260421T050000
DTEND;TZID=Europe/Oslo:20260421T200000
DTSTAMP:20260421T193520
CREATED:20260326T163420Z
LAST-MODIFIED:20260420T075559Z
UID:10000673-1776747600-1776801600@hsmai.eu
SUMMARY:Power Up | Bergen | April 2026 - Postponed due to strike
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”18403″ img_size=”1920×1080″ css=””][/vc_column][/vc_row][vc_row][vc_column][mk_fancy_title font_family=”none”]Power Up | Bergen| April 2026[/mk_fancy_title][vc_column_text margin_bottom=”0″ css=”.vc_custom_1776671708490{margin-bottom: 0px !important;}”]📅 (Tirsdag\, 21. April 2026) – UTSATT GRUNNET HOTELLSTREIK\n⏰ 5:00 pm – 8:00 pm\, inkludert networking og enkel servering\n📍 Thon Hotel Orion\, Bradbenken 3\, 5003 Bergen\, Norway \nPå grunn av den pågående hotellstreiken i Norge ser vi oss dessverre nødt til å utsette Power Up i Bergen som var planlagt 21. april. Vi kommer tilbake med ny dato så snart streiken er over.  \nDue to the ongoing hotel strike in Norway\, we unfortunately need to postpone the Power Up event in Bergen\, originally scheduled for 21 April. We will announce a new date as soon as the strike has ended. \nHSMAI Europe inviterer\, i samarbeid med kommunikasjonsbyrået Maverix\, til et inspirerende bransjetreff om hvordan kunstig intelligens er i ferd med å transformere både kundereisen og den kommersielle strategien i hotell- og reiselivsbransjen. \nHvordan påvirker AI måten vi møter gjestene på – fra første kontakt til etter oppholdet? Og hvordan endrer teknologien rollen til dagens revenue leaders? \nVi diskuterer hvor grensene for AI faktisk går\, og hvilke ferdigheter fremtidens ledere innen revenue og kommersiell strategi må utvikle for å lykkes i en stadig mer teknologidrevet bransje. \nSamme kveld vil vi dele ut TrustYou Excellence Award\, hvor to utvalgte hoteller vil anerkjennes for sine fremragende gjeste tilbakemeldinger og gjennomgående sterke prestasjoner i sitt omdømme på nett de siste 12 månedene. Basert på verifiserte gjeste tilbakemeldinger fra flere plattformer\, fremhever denne prisen vedvarende kvalitet i gjestetilfredshet innen regionen. \nDet blir faglig påfyll\, innsikt og gode diskusjoner – kombinert med mulighet for mingling og nettverksbygging. \nBegrenset antall plasser – meld deg på nå![/vc_column_text][mk_divider style=”thin_solid”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]\nProgram for ettermiddagen\n[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/4″][mk_padding_divider size=”30″][vc_single_image image=”18481″ img_size=”medium” alignment=”center” style=”vc_box_shadow_border_circle” css=””][mk_padding_divider size=”30″][/vc_column][vc_column width=”3/4″][vc_column_text css=”.vc_custom_1776418566491{margin-bottom: 0px !important;}”]\n\n\nVeronica Wammen Langøen\, General Manager Thon Hotel Orion ønsker velkommen[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/4″][mk_padding_divider size=”30″][vc_single_image image=”16795″ img_size=”medium” alignment=”center” style=”vc_box_shadow_border_circle” css=””][mk_padding_divider size=”30″][/vc_column][vc_column width=”3/4″][vc_column_text css=”.vc_custom_1776418574247{margin-bottom: 0px !important;}”]\n\n\nJanicke Hansen\, Project Manager i HSMAI Europe gir et innblikk i HSMAIs arbeid i Norge og resten av Europa\, og viser hvordan medlemskap kan skape verdi\, innsikt og nye muligheter for den enkelte bedrift.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/4″][mk_padding_divider size=”30″][vc_single_image image=”18243″ img_size=”medium” alignment=”center” style=”vc_box_shadow_border_circle” css=””][mk_padding_divider size=”30″][/vc_column][vc_column width=”3/4″][vc_column_text css=”.vc_custom_1776418588264{margin-bottom: 0px !important;}”]\n\n\nChristopher Michau\, Chief Commercial Officer at HIVR \nFrom Chaos to Clarity: How AI agents transform Group and Events for better Revenue Optimization\nBy Christopher Michau\, Chief Commercial Officer at HIVR \nIn his session\, we will explore how AI is reshaping commercial strategy\, where its real limits lie\, and what skills revenue leaders will need next.  \nChristopher Michau is a seasoned travel and technology executive with more than 20 years of experience in global partner management and commercial strategy. He currently serves as the Chief Commercial Officer at HIVR. Prior to this\, Christopher spent nearly two decades at Expedia Group\, developing and managing strategic partnerships with major hotel chains worldwide. His expertise spans commercial negotiation\, network expansion\, and innovative distribution models that create value for travel partners and customers alike.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/4″][mk_padding_divider size=”30″][mk_padding_divider size=”30″][vc_single_image image=”18537″ img_size=”medium” alignment=”center” style=”vc_box_shadow_border_circle” css=””][mk_padding_divider size=”30″][/vc_column][vc_column width=”3/4″][vc_column_text css=”.vc_custom_1776418237207{margin-bottom: 0px !important;}”]\n\n  \nPaal Tarjei Aasheim\, Partner i Maverix\,. Paal har nesten 40 års erfaring fra reklamebransjen\, og skal snakke om hvordan KI påvirker markedsføringen\, kundereisen og bookingen på nye måter – hvilke muligheter det gir og hvilke fallgruver man må være bevisst på. \nEtter innleggene blir det diskusjon og spørsmålsrunde\, etterfulgt av nettverksbygging med lett servering og noe godt i glasset.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/4″][mk_padding_divider size=”30″][mk_padding_divider size=”30″][vc_single_image image=”18509″ img_size=”medium” alignment=”center” style=”vc_box_shadow_border_circle” css=””][mk_padding_divider size=”30″][/vc_column][vc_column width=”3/4″][vc_column_text css=”.vc_custom_1776418597235{margin-bottom: 0px !important;}”]\n\n\nErik Muñoz\, Director Business Development EMEA\, Trust You \n\n\nWhen Guests Speak\, Brands Must Answer: The Rise of the Always-Reply Experience \n\n\n\n\nArtificial intelligence is no longer a future concept in hospitality—it is already shaping how guests discover\, book\, experience\, and remember a hotel stay. From personalised recommendations and real-time feedback to smarter operations and service recovery\, AI is fundamentally influencing the guest experience at every touchpoint. \nThis session explores not just the what\, but the how and why behind the tangible impact of AI on modern guest journeys. \n\n\n[/vc_column_text][/vc_column][/vc_row][vc_column width=”1/4″][mk_padding_divider size=”30″][mk_padding_divider size=”30″][/vc_column][vc_column width=”3/4″][/vc_column][vc_row][vc_column][vc_btn title=”Register here” color=”green” align=”center” css=”” button_block=”true” link=”url:https%3A%2F%2Feur.cvent.me%2FKbwB2V|target:_blank”][/vc_column][/vc_row]
URL:https://hsmai.eu/event/power-up-bergen-april-2026/
LOCATION:Thon Hotel Orion\, Bergen\, Bradbenken 3\, Bergen\, 5003\, Norway
ATTACH;FMTTYPE=image/jpeg:https://hsmai.eu/wp-content/uploads/sites/15/2026/03/kopie-von-18th-sep-oslo-power-up-1.jpg
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Amsterdam:20260421T170000
DTEND;TZID=Europe/Amsterdam:20260421T183000
DTSTAMP:20260421T193520
CREATED:20251231T110129Z
LAST-MODIFIED:20251231T110129Z
UID:10000649-1776790800-1776796200@hsmai.eu
SUMMARY:Commercial Career Start Program – Sales Track
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”17882″ img_size=”full” alignment=”center” css=””][mk_padding_divider size=”20″][vc_column_text css=”.vc_custom_1767178881426{margin-bottom: 0px !important;}”]HSMAI Europe Commercial Career Start Program supports hospitality students and recent graduates in transitioning from studying to their first roles in sales\, revenue\, or marketing in the industry. \nThe program is structured as a series of online sessions delivered by hospitality industry professionals from program partners – Marriott International\, Wyndham Hotels & Resorts\, IHG Hotels & Resorts and Accor – who share how sales\, revenue\, and marketing roles work in practice. \nThe program will last 12 weeks (mid-March – early June 2026)\, and will include classroom-size weekly group sessions. The program offers three tracks: Sales\, Revenue\, and Marketing.[/vc_column_text][mk_padding_divider size=”20″][vc_btn title=”Read more here” color=”violet” size=”lg” align=”center” css=”” button_block=”true”][/vc_column][/vc_row][vc_row][vc_column][/vc_column][/vc_row]
URL:https://hsmai.eu/event/commercial-career-start-program-sales-track-2026/2026-04-21/
LOCATION:Utrecht
ATTACH;FMTTYPE=image/png:https://hsmai.eu/wp-content/uploads/sites/15/2025/12/website-banner-2026-visual.png
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
END:VEVENT
END:VCALENDAR