BEGIN:VCALENDAR VERSION:2.0 PRODID:-//HSMAI Region Europe - ECPv6.15.20//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-ORIGINAL-URL:https://hsmai.eu X-WR-CALDESC:Events for HSMAI Region Europe REFRESH-INTERVAL;VALUE=DURATION:PT1H X-Robots-Tag:noindex X-PUBLISHED-TTL:PT1H BEGIN:VTIMEZONE TZID:Europe/Amsterdam BEGIN:DAYLIGHT TZOFFSETFROM:+0100 TZOFFSETTO:+0200 TZNAME:CEST DTSTART:20170326T010000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:+0200 TZOFFSETTO:+0100 TZNAME:CET DTSTART:20171029T010000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:+0100 TZOFFSETTO:+0200 TZNAME:CEST DTSTART:20180325T010000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:+0200 TZOFFSETTO:+0100 TZNAME:CET DTSTART:20181028T010000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:+0100 TZOFFSETTO:+0200 TZNAME:CEST DTSTART:20190331T010000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:+0200 TZOFFSETTO:+0100 TZNAME:CET DTSTART:20191027T010000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:+0100 TZOFFSETTO:+0200 TZNAME:CEST DTSTART:20200329T010000 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TZOFFSETTO:+0000 TZNAME:GMT DTSTART:20191027T010000 END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=Europe/Amsterdam:20210628T140000 DTEND;TZID=Europe/Amsterdam:20210628T160000 DTSTAMP:20260412T153925 CREATED:20200622T131156Z LAST-MODIFIED:20210201T105747Z UID:10000271-1624888800-1624896000@hsmai.eu SUMMARY:ECC – Excelling at Customer Centricity – a HSMAI Certification DESCRIPTION: URL:https://hsmai.eu/event/ecc-excelling-at-customer-centricity-a-hsmai-certification/2021-06-28/ END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Amsterdam:20210621T140000 DTEND;TZID=Europe/Amsterdam:20210621T160000 DTSTAMP:20260412T153925 CREATED:20200622T131156Z LAST-MODIFIED:20210201T105747Z UID:10000270-1624284000-1624291200@hsmai.eu SUMMARY:ECC – Excelling at Customer Centricity – a HSMAI Certification DESCRIPTION: URL:https://hsmai.eu/event/ecc-excelling-at-customer-centricity-a-hsmai-certification/2021-06-21/ END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Amsterdam:20210614T140000 DTEND;TZID=Europe/Amsterdam:20210614T160000 DTSTAMP:20260412T153925 CREATED:20200622T131156Z LAST-MODIFIED:20210201T105747Z UID:10000269-1623679200-1623686400@hsmai.eu SUMMARY:ECC – Excelling at Customer Centricity – a HSMAI Certification DESCRIPTION: URL:https://hsmai.eu/event/ecc-excelling-at-customer-centricity-a-hsmai-certification/2021-06-14/ END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Amsterdam:20210607T140000 DTEND;TZID=Europe/Amsterdam:20210607T160000 DTSTAMP:20260412T153925 CREATED:20200622T131156Z LAST-MODIFIED:20210201T105747Z UID:10000268-1623074400-1623081600@hsmai.eu SUMMARY:ECC – Excelling at Customer Centricity – a HSMAI Certification DESCRIPTION: URL:https://hsmai.eu/event/ecc-excelling-at-customer-centricity-a-hsmai-certification/2021-06-07/ END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Amsterdam:20210531T140000 DTEND;TZID=Europe/Amsterdam:20210531T160000 DTSTAMP:20260412T153925 CREATED:20200622T131156Z LAST-MODIFIED:20210201T105747Z UID:10000267-1622469600-1622476800@hsmai.eu SUMMARY:ECC – Excelling at Customer Centricity – a HSMAI Certification DESCRIPTION: URL:https://hsmai.eu/event/ecc-excelling-at-customer-centricity-a-hsmai-certification/2021-05-31/ END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Berlin:20210126T090000 DTEND;TZID=Europe/Berlin:20210126T163000 DTSTAMP:20260412T153925 CREATED:20200206T081414Z LAST-MODIFIED:20210120T133457Z UID:10000258-1611651600-1611678600@hsmai.eu SUMMARY:HSMAI Europe ROC 2021 DESCRIPTION:HSMAI Europe ROC 2021\nTuesday January 26th-Virtually\nSign up today!\nHSMAI Europe ROC 2021\nTuesday January 26th from 9am-4.30pm CET\n\nWelcome to Europe’s number one place for the latest trends and news in optimization\, digital marketing and distribution for the hospitality industry\nMeet our partners at the educational sessions!  They are all focused on elevating leadership and business acumen\, anticipating and responding to headwinds\, aligning sales\, marketing\, and revenue optimization efforts\, adapting to the ever-changing landscape of hospitality technology\, and driving profit throughout the customer journey.  The programme will be presented next week. \nIt is free to attend for HSMAI members working directly in the hotel and travel industry. \n\n\n\n\nTicket\n\n\nFee\n\n\n\nHSMAI Europe Industry member\nFree\n\n\nIndustry Non member\nEUR 195\n\n\nHSMAI Europe member Vendor\nEUR 495\n\n\nStudents\nEUR 25\n\n\n\n[vc_btn title=”Press here to sign up!” style=”3d” color=”default” align=”center” button_block=”true” link=”url:eur.cvent.me/avlQl?RefId=Home”]\n  \nPress here for more information. \nTop photo: Remy Merckx\, VP\, Global Digital at Radisson Hotel Group and HSMAIs moderator for the day and evening. Photo taken by Cameo Photography URL:https://hsmai.eu/event/hsmai-europe-roc-2021/ LOCATION:London\, United Kingdom ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu GEO:55.378051;-3.435973 END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Amsterdam:20200330T150000 DTEND;TZID=Europe/Amsterdam:20200330T160000 DTSTAMP:20260412T153925 CREATED:20200326T113341Z LAST-MODIFIED:20200326T115122Z UID:10000264-1585580400-1585584000@hsmai.eu SUMMARY:HSMAI Europe Live Streaming Monday March 30th DESCRIPTION:Shifting Gears –\nNavigating the rough terrain ahead and planning for smoother roads ahead\n \nIn this Live Streaming we will look into forecasting and also discuss best practices (or worse practices) from a commercial strategy standpoint. How can we\, in this downturn\, be proactive in planning for a recovery  \nWith everything that is happening regarding the Coronavirus\, we have started hosting live streamings of our events for our members\, on our HSMAI Channel. \nPress here for more information URL:https://hsmai.eu/event/hsmai-live-streaming-monday-march-30th/ END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Amsterdam:20200305T073000 DTEND;TZID=Europe/Amsterdam:20200305T094500 DTSTAMP:20260412T153925 CREATED:20200205T142032Z LAST-MODIFIED:20200228T203440Z UID:10000255-1583393400-1583401500@hsmai.eu SUMMARY:Important message: ITB Berlin 2020 DESCRIPTION:[vc_row][vc_column][vc_column_text css=”.vc_custom_1581585478685{margin-bottom: 0px !important;}”]\nImportant message: Due to the increasing spread of the novel coronavirus COVID-19\, the Federal Ministry of Health and the Federal Ministry of Economics have implied a cancellation of ITB Berlin 2020. That means this breakfast meeting will not take place. Read more here.\n\nHSMAI Breakfast meeting in Berlin\nThursday March 5\nHilton Berlin\, Mohrenstraße 30\nJoin HSMAI and many from our Advisory Boards at Hilton Berlin on Thursday March 5 in conjunction to ITB\nWe start at 07:30 with coffee and breakfast. The educational program start at 08:00\nCome and join us!\nIt is FREE if you work directly in the hotel and travel industry\n[/vc_column_text][vc_cta h2=”7-Minutes Lightning Round” h2_font_container=”color:%23663399″ h2_google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal” h4=”It has become a HSMAI tradition: Executives will share their best practices\, strategic insights\, and ideas for driving profit in 6 minutes and 40 second each.” h4_font_container=”color:%23000000″ h4_google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal” txt_align=”center” style=”3d” use_custom_fonts_h2=”true” use_custom_fonts_h4=”true”][/vc_cta][vc_column_text css=”.vc_custom_1581584837866{margin-bottom: 0px !important;}”]\nAfter the four 7-Minutes presentations we will continue the debate from ROC on January 28th at the Savoy Hotel in London:\n[/vc_column_text][vc_cta h2=”A 360 View – Focus On Cross-Functional Strategic Thinking And Expansion Of Traditional Roles” h2_font_container=”color:%23663399″ h2_google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal” h4=”In a candid conversation with actionable insights that you’ll only hear at HSMAI – the industry’s only organization committed to fueling sales\, inspiring marketing\, and optimizing revenue for the industry and their partners.” h4_font_container=”color:%23000000″ h4_google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal” txt_align=”center” style=”3d” use_custom_fonts_h2=”true” use_custom_fonts_h4=”true”][/vc_cta][vc_column_text css=”.vc_custom_1581579880744{margin-bottom: 0px !important;}”]\nThe moderator for the breakfast meeting will be:\n Amanda Elder\nChief Commercial Officer at Kempinski Hotels and member of the Kempinski Hotels Management Board[/vc_column_text][vc_column_text css=”.vc_custom_1582534944931{margin-bottom: 0px !important;}”]\n7-Minutes Lightning Round:\nDesigning digital marketing models to maximise revenue and profit for hotels\n\nBy Finnbar Cornwall\nSenior Industry Head\, Travel at Google[/vc_column_text][vc_column_text css=”.vc_custom_1582534170928{margin-bottom: 0px !important;}”]\nStrategic Selling\n\nBy Evert Schuele\nVice President Sales EAME & South West Asia at Hyatt Hotels Corporation and member of HSMAI Region Europe Sales Advisory Board[/vc_column_text][vc_column_text css=”.vc_custom_1582534178980{margin-bottom: 0px !important;}”]\nHear how Radisson Hotel Group have brought all channels and touch points with their customers into one group of people\, integrated omni-channel online marketing\nBy Remy Merckx\nVP Global Digital at Radisson Hotel Group[/vc_column_text][vc_column_text css=”.vc_custom_1582540430442{margin-bottom: 0px !important;}”]\nManagement by objectives\n\nBy Anant Vithlani\nVice President Sales at Nordic Choice Hotels and Chair of HSMAI Region Europe Sales Advisory Board[/vc_column_text][vc_column_text css=”.vc_custom_1582536379606{margin-bottom: 0px !important;}”]\nFollowed by a debate where you also will meet:\nTimothy Wiersma\nPresident and CEO at Revenue Generation and Chair of HSMAI Americas Revenue Optimization Advisory Board[/vc_column_text][vc_column_text css=”.vc_custom_1581579577620{margin-bottom: 0px !important;}”]\nHSMAI focuses on →Customer & Distribution →Revenue Optimization →Sales →Marketing and Branding →People & Culture →Innovation\n[/vc_column_text][vc_column_text css=”.vc_custom_1581587974862{margin-bottom: 0px !important;}”]\n\nCancellation Policy \nIf you register\, we expect you to attend. If\, for any reason\, you are not able to attend please let us know by text message +44 7951 780976 or e-mail postbox@hsmai.eu \nYou can cancel your registration until 48 hours before the start of the event. After that and in case of no-show we will charge you € 95\,- plus VAT. Thank you for your understanding. \nPhoto from HSMAI ROC 2020 at the Savoy Hotel in London[/vc_column_text][/vc_column][/vc_row] URL:https://hsmai.eu/event/hsmai-breakfast-meeting-in-berlin-thursday-march-5/ LOCATION:Hilton Berlin\, Mohrenstraße 30\, Berlin\, Berlin\, 10117\, Germany GEO:52.51217;13.392685 X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=Hilton Berlin Mohrenstraße 30 Berlin Berlin 10117 Germany;X-APPLE-RADIUS=500;X-TITLE=Mohrenstraße 30:geo:13.392685,52.51217 END:VEVENT BEGIN:VEVENT DTSTART;VALUE=DATE:20190804 DTEND;VALUE=DATE:20190810 DTSTAMP:20260412T153925 CREATED:20181102T125904Z LAST-MODIFIED:20190604T063229Z UID:10000208-1564876800-1565395199@hsmai.eu SUMMARY:HSMAI Region Europe COMMERCIAL SUMMER CAMP 2019 DESCRIPTION:A great idea\, initiated by the Revenue Management Advisory Board and supported with a lot of enthusiasm by the other Advisory Boards\, is now a reality!\nWe are proud to present you the \nHSMAI Region Europe\nCOMMERCIAL SUMMER CAMP 2019\n4th – 9th of August 2019\nDoubleTree by Hilton\, Amsterdam (Oosterdoksstraat 4\, 1011 DK) \nPress here for more information. URL:https://hsmai.eu/event/hsmai-region-europe-commercial-summer-camp-2019/ LOCATION:DoubleTree by Hilton Amsterdam Centraal Station\, 4 Oosterdoksstraat\, Amsterdam\, NH\, 1011 DK\, Netherlands GEO:52.3768547;4.9045578 X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=DoubleTree by Hilton Amsterdam Centraal Station 4 Oosterdoksstraat Amsterdam NH 1011 DK Netherlands;X-APPLE-RADIUS=500;X-TITLE=4 Oosterdoksstraat:geo:4.9045578,52.3768547 END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Amsterdam:20190108T110000 DTEND;TZID=Europe/Amsterdam:20190108T180000 DTSTAMP:20260412T153925 CREATED:20180703T120013Z LAST-MODIFIED:20181109T082505Z UID:10000205-1546945200-1546970400@hsmai.eu SUMMARY:HSMAI Meeting and Event Exchange Oslo 2019 DESCRIPTION:HSMAI Meeting and Event Exchange is a national event in Norway. Press here to read more. URL:https://hsmai.eu/event/hsmai-meetconnect-norway/ ATTACH;FMTTYPE=image/jpeg:https://hsmai.eu/wp-content/uploads/sites/15/2018/10/fullsizeoutput_1e6.jpeg ORGANIZER;CN="HSMAI Norway":MAILTO:postbox@hsmai.no END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Amsterdam:20181023T113000 DTEND;TZID=Europe/Amsterdam:20181023T190000 DTSTAMP:20260412T153925 CREATED:20180702T140156Z LAST-MODIFIED:20181018T145723Z UID:10000201-1540294200-1540321200@hsmai.eu SUMMARY:The HSMAI Day Spain DESCRIPTION:[vc_row][vc_column][vc_column_text css=”.vc_custom_1530520988276{margin-bottom: 0px !important;}”]\nWelcome to The HSMAI Day Spain\nNH Collection Eurobuilding Madrid\nTuesday October 23rd\nFrom 11:30- 19:00 including drinks and networking\nA full-day conference intended to provide you and your team an overview of current industry developments\, focusing on subjects HSMAI considers important to put on the industry’s agenda. \nTarget groups: GM´s and their leadership team\, Destination Directors\, Commercial Leaders\, HR\, RM Directors\, Sales & Marketers and HQ. \nIt´s free to attend for HSMAI company members working directly in the hotel\, event and travel industry. \nWe will end this productive day by handing out the HSMAI & Customer Alliance Guest Experience Award in co-operation with the German company Customer Alliance. The award is based on customer satisfaction data and reviews from different portals\, such as TripAdvisor\, booking.com\, Hotels.com\, Google\, Facebook and more. \n[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_btn title=”Sign up today!” color=”default” align=”center” i_icon_fontawesome=”fa fa-ticket” add_icon=”true” link=”url:https%3A%2F%2Fwww.eventbrite.co.uk%2Fe%2Fthe-hsmai-day-spain-tickets-47668407490|title:Sign%20up%20today!|target:%20_blank|”][vc_column_text]\nProgram\n[/vc_column_text][mk_table]\n\n\n\n\nTime\nWhat\n\n\n\n\n\n\n\n\n\n\n\n\n11:30-12:00\n\nRegistration\, coffee and networking\n\n\n\n\n\n12:00-12:15\n\nWelcome\nBy Ingunn Hofseth\, President & CEO\, HSMAI Region Europe\n\n\n\n\n12:15-12:20\n\nThe moderator for the day is Enzo Aita\, Vice President Marketing at RateGain – Hospitality\nEnzo Aita has over 14 years of hands-on experience in the Hotel\, Travel and Hospitality industries creating insightful business development strategies and utilizing an industry-wide reputation as a Revenue\, Sales and Marketing Management expertise. \n\n\n\n\n\n12:20-12:55\n\n\nLessons on how chatbots can become more than just talk but revenue drivers.\nChatbots and AI technologies have increasing become popular after global brands started adopting them for automation purpose. However\, the value of chatbot technology extends beyond improved customer service. Learn how other hotels are Leveraging the digital technology to enhance the guest experience and drive revenue at the same time. \nBy Akemi Tsunagawa\, Founder & CEO of Bespoke Inc in Tokyo. \nAkemi founded Bespoke in 2015 to create a new digital experience for travelers. Its AI concierge solution\, Bebot\, is world’s most used multilingual chatbot that replaces concierge desks to enhance guest experiences. Bebot is currently servicing wide range of clients from Narita International Airport to Sofitel Hotels.\nPrior to Bespoke\, Akemi worked in institutional product development roles at Fidelity International\, management consulting at Deloitte\, and investment banking at Macquarie Capital. \n\n\n\n\n\n12:55-13:15\n\nThe current state of hotel rate parity in Europe\, a deep dive into parity performance.\nOTA Insight will present findings from the first-ever Hotel Parity Report. Don´t miss it!\n\n\nBy Natividad Perez Granados\, Business Development at OTA Insight\n\n\n\n\n\n\n13:15-14:15\n \nLunch and networking\n\n\n\n\n\n\n14:15-14:50 \n\n\n\nAn update on all the interesting products from Google and hear what every company can learn from Google’s company culture\n\n\nBy Edward Lines\, Industry Manager\, Google \n\n\n\n\n\n\n14:50-15:20\n\n\nBest practices on brand segmentation\, repositioning\, efficiency and transformation\nBy Fernando Vives\, Chief Commercial Officer\, NH Hotel Group \nWith close to 20 years’ experience in the hospitality industry\, Fernando leads NH Hotel Group´s global commercial team and is a member of the Management Committee. \nAs Chief Commercial Officer his responsibilities include sales\, revenue management\, trade marketing\, distribution\, B2B Digital Sales\, business development and groups / transient Worldwide Central Reservation Offices\, including customer care. \nHe is an expert on Revenue Management\, Commercial practices and distribution with experience both in the urban and resort arena and operating hotels in all continents. \n\n\n\n\n\n15:20-15:50\n\n\nHotel marketing requires a strategy that recognizes the need for a strong presence. Philipp will in his presentation share his thoughts about hard and soft branding and the Pros and Cons of the choices\nBy Philipp Weghmann\, Executive Vice President of Europe\, Preferred Hotels & Resorts \nAs Executive Vice President of Europe\, Philipp Weghmann oversees the company’s growth and evolution in the region\, as well as ensuring the retention of nearly 200 member properties across 25 countries in Europe. \nWith more than 15 years of experience in the hospitality industry\, Philipp has an impressive record for supporting hotel owners and operators to achieve their sales\, marketing\, public relations and development goals. Philipp first joined Preferred Hotels & Resorts in 2006 in the role of Regional Director for the Iberian Peninsula and Mediterranean\, and grew the region’s membership from seven to more than 50 member hotels in less than five years. He then took on the role of Area Managing Director for Latin America and Caribbean for the next three years\, and\, during this time\, he was recognized for generating significant awareness of the Preferred Hotels & Resorts brand\, as well as increasing the company’s portfolio of luxury hotels & resorts across the region. \n\n\n\n\n\n15:50-16:10\n\n\nCoffee break and networking\n\n\n\n\n\n16:10-16:30\n\nInfluencing the Traveller Path to Purchase\n74% of travellers who book accommodations make TripAdvisor a part of their online journey. Join us at this session to learn how you can influence and maximise your reach to these booking-ready travellers. \n\nGet data-driven insights on traveller behaviour and purchase patterns\nDiscover how you can influence booking decisions on TripAdvisor\nAccess valuable tips and best practices used by hoteliers\n\nBy Mercedes Sánchez\, Senior Key Accounts Manager at TripAdvisor\n\n\n\n\n16:30-17:00\n \nRevenue vs. Marketing\nHow Revenue Managers and Marketers can achieve greatness \n\nTime\nQuantity\nValue\n\nBy Enzo Aita\, Vice President Marketing at RateGain – Hospitality \n\n\n\n\n\n17:00-17:45\n\nThe changing skills and competencies of future commercial leaders\nDebate with industry leaders and the delegates \nModerator: Simone Puorto\, Travel Tech Journalist\, tnooz \n\nWhat are the top issues facing your discipline and the industry as a whole today?\nIf your business’ priorities have changed in the last year\, what have they shifted away from\, and to?\nWhat components and competences need HSMAI’s attention?\nWhat is the next thing coming at us? Is it an opportunity\, or a challenge?\n\nSimone Puorto is a travel tech journalist for tnooz\, MBA Lecturer Professor for Business Schools such as ESSEC\, ESG and LUISS\, Advisory Board Member for BWG Strategy\, CEO & Founder of his own consulting firm\, co-founder of the startup “Tell the Hotel”\, public speaker\, panel moderator\, and writer for blogs and magazines such as HOTELSMag\, HotelTechReport and BookingBlog. He is a passionate marketing geek with twenty years of experience in the industry. Over the last two decades\, he has worked with hundreds of hotels\, web agencies\, startups and travel-tech providers worldwide\, and all these experiences ended up in two best-selling books and hundreds of articles.\n\n\n\n\n\n\n\n\nFernando Vives\, Chief Commercial Officer\, NH Hotel Group\n\n\n\n\n\n\n\n\n\nPhilipp Weghmann\, Executive Vice President of Europe\, Preferred Hotels & Resorts\n\n \n\n\n\n\n\n17:45-18:10\n\n\nHSMAI & Customer Alliance Guest Experience Award\n\nWe will end this productive day by handing out the HSMAI & Customer Alliance Guest Experience Award in co-operation with the German company Customer Alliance. The award is based on customer satisfaction data and reviews from different portals\, such as TripAdvisor\, booking.com\, Hotels.com\, Google\, Facebook and more. \n\n\n\n\n\n\n18:10-19:00\n \nDrinks and networking\n\n\n\n\n\n[/mk_table][/vc_column][/vc_row][vc_row][vc_column][vc_btn title=”Sign up today!” color=”default” align=”center” i_icon_fontawesome=”fa fa-ticket” add_icon=”true” link=”url:https%3A%2F%2Fwww.eventbrite.co.uk%2Fe%2Fthe-hsmai-day-spain-tickets-47668407490|title:Sign%20up%20today!|target:%20_blank|”][/vc_column][/vc_row] URL:https://hsmai.eu/event/the-hsmai-day-spain-october-23rd/ LOCATION:NH Collection Madrid Eurobuilding\, Calle Padre Damián\, 23\, Madrid\, 28036\, Spain ATTACH;FMTTYPE=image/jpeg:https://hsmai.eu/wp-content/uploads/sites/15/2018/07/56239501.jpg GEO:40.4583783;-3.6859762 X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=NH Collection Madrid Eurobuilding Calle Padre Damián 23 Madrid 28036 Spain;X-APPLE-RADIUS=500;X-TITLE=Calle Padre Damián\, 23:geo:-3.6859762,40.4583783 END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Berlin:20181016T110000 DTEND;TZID=Europe/Berlin:20181016T180000 DTSTAMP:20260412T153925 CREATED:20180412T230712Z LAST-MODIFIED:20181016T082608Z UID:10000190-1539687600-1539712800@hsmai.eu SUMMARY:The HSMAI Day Germany DESCRIPTION:[vc_row][vc_column][vc_column_text]\nWelcome to The HSMAI Day Germany \nin cooperation with\n\nScandic Berlin Kurfürstendamm\nTuesday October 16th\nFrom 11:00- 18:00 including drinks and networking\nA full-day conference intended to provide you and your team an overview of current industry developments\, focusing on subjects HSMAI considers important to put on the industry’s agenda. One of this year’s topic is Winning for customers and company culture through HSMAI Region Europe’s program\, The Service Pledge. Tomorrow’s winners are companies that invest in their company culture and bringing the customer experience to the boardrooms. Your company culture and internal communication have a big impact on your reputation\, repeat business and results\, the Service Pledge program gives you tools to fine tune your management of these. \nTarget groups: GM´s and their leadership team\, Destination Directors\, Commercial Leaders\, HR\, RM Directors\, Sales & Marketers and HQ. \nIt´s free to attend for HSMAI company members working directly in the hotel\, event and travel industry. \nWe will end this productive day by handing out the HSMAI & Customer Alliance Guest Experience Award in co-operation with the German company Customer Alliance. The award is based on customer satisfaction data and reviews from different portals\, such as TripAdvisor\, booking.com\, Hotels.com\, Google\, Facebook and more. \n[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][mk_button corner_style=”full_rounded” size=”medium” icon=”mk-moon-ticket” icon_anim=”side” url=”https://www.eventbrite.co.uk/e/the-hsmai-day-germany-tickets-44016364130″ align=”center” button_custom_width=”350″ bg_color=”#663399″]Sign up today![/mk_button][/vc_column][/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1530019989601{margin-bottom: 0px !important;}”]\n Program\n[/vc_column_text][mk_table]\n\n\n\n\nTime\nWhat\n\n\n\n\n\n\n11:00-11:30\n\nRegistration\, coffee and networking\n\n\n\n\n\n11:30-11:40\n\nWelcome\nBy Ingunn Hofseth\, President & CEO\, HSMAI Region Europe \n\n\n\n\n\n11:40-12:10\n\nGrowing Direct Bookings – OTA marketing tactics and how to reply to them\nBy Ralf Denke\, Vice President E-Business\, Deutsche Hospitality \nRalf Denke is Vice President E-Business at the German hotel group Deutsche Hospitality and since January 2015 has been responsible for the whole digital strategy of their brands “Steigenberger Hotels and Resorts”\, “IntercityHotel” and “Jaz in the city”. He manages the online distribution\, online marketing activities and innovation projects for around 100 hotels globally. Ralf has been working in the digital industry for almost 15 years\, mainly at successful startup companies in the travel industry before he joined Deutsche Hospitality. \nRalf is also a member of the HSMAI Region Europe Distribution Advisory Board. \n\n\n\n\n\n12:10-12:30\n\nThe current state of hotel rate parity in Europe\, a deep dive into parity performance.\nOTA Insight will present findings from the first-ever Hotel Parity Report. Don´t miss it!\n\n  \nBy Daniel Brand\, Business Development Manager ay OTA Insight \n\n\n\n\n\n\n12:30-13:30\n\n\nLunch and networking\n\n\n\n\n\n13:30-14:00\n\nHow can you take advantages from HSMAI Region Europe Digital Expert LAB in developing your team?\nBy Margitte Verkruijsse-Reiner\, Project Manager\, Digital Expert program\, HSMAI Region Europe \n\n\n\n\n\n14:00-14:30\n\n\nThe changing skills and competences of future commercial leaders. Moving towards a coaching leadership style.\nBy Susan Meinl\, Director Human Resources\, Design Hotels AG \nSusan is also a member of the HSMAI Region Europe Culture & People Advisory Board. \nThe HSMAI Day Germany will continue the debate from the HSMAI Region Europe Leadership Day in London about how both the customers and sales channels are changing and that it requires different competence of future executives and employees. It also requires a completely different interaction across disciplines and that we work less in “silos” within key areas that HSMAI has its focus: \n\nRevenue Management\nMarketing\nSales\nDistribution\nCulture & People\nInnovation\n\nBy the end of the day there will be a discussion with executive leaders from the hotel and travel industry in Germany \n\n\n\n\n\n14:30-14:50\n\n\nCoffee break and networking\n\n\n\n\n\n14:50-15:10\n\n\nDirect Booking Bermuda Triangle: Why are you losing your website visitors?\nBy André Bressel\, Head of Operations\, Hotelchamp \n\n\n\n\n\n15:10-15:30\n\n\nInfluencing the Traveller Path to Purchase with TripAdvisor\n74% of travellers who book accommodations make TripAdvisor a part of their online journey. Join us at this session to learn how you can influence and maximise your reach to these booking-ready travellers. \n\nGet data-driven insights on traveller behaviour and purchase patterns\nDiscover how you can influence booking decisions on TripAdvisor\nAccess valuable tips and best practices used by hoteliers\n\n\n\n\nBy Mirco Schanz\, Senior Key Account Manager DACH\, TripAdvisor \n\n\n\n\n\n\n\n\n15:30-16:15\n\n\nThe changing skills and competences of future commercial leaders\nModerator: Margitte Verkruijsse-Reiner\, Project Manager\, Digital Expert program\, HSMAI Region Europe \nDebate with industry leaders and the delegates \n\nWhat are the top issues facing your discipline … and the industry as a whole today?\nIf your business’ priorities have changed in the last year\, what have they shifted away from\, and to?\nWhat components and competences need HSMAI’s attention?\nWhat is the next thing coming at us? Is it an opportunity\, or a challenge?\n\n\n\n\n\n\n\n\n\nRalf Denke\, Vice President E-Business\, Deutsche Hospitality\n\n\n\n\n\n\n\n \n\nSusan Meinl\, Director Human Resources\, Design Hotels AG\n\n\n\n\n\n\n\n\n\nDirk Bremer\, President\,  Travel Industry Club\n\n\n\n\n\n\n16:15-16:40\n\n\nHSMAI & Customer Alliance Guest Experience Award\nWe will end this productive day by handing out the HSMAI & Customer Alliance Guest Experience Award in co-operation with the German company Customer Alliance. The award is based on customer satisfaction data and reviews from different portals\, such as TripAdvisor\, booking.com\, Hotels.com\, Google\, Facebook and more. \n\n\n\n\n\n16:40\n \nDrinks and networking\n\n\n\n\n\n[/mk_table][/vc_column][/vc_row][vc_row][vc_column][mk_button corner_style=”full_rounded” size=”medium” icon=”mk-moon-ticket” icon_anim=”side” url=”https://www.eventbrite.co.uk/e/the-hsmai-day-germany-tickets-44016364130″ align=”center” button_custom_width=”350″ bg_color=”#663399″]Sign up today![/mk_button][/vc_column][/vc_row][vc_row][/vc_row][vc_column][/vc_column][vc_column_text css=”.vc_custom_1530019989601{margin-bottom: 0px !important;}”]\n[/vc_column_text] URL:https://hsmai.eu/event/the-hsmai-day-germany/ LOCATION:Scandic Berlin Kurfürstendamm\, Augsburger Straße 5\, Berlin\, Berlin\, 10789\, Germany ATTACH;FMTTYPE=image/jpeg:https://hsmai.eu/wp-content/uploads/sites/15/2018/04/fullsizeoutput_b7.jpeg ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu GEO:52.500056;13.3383278 X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=Scandic Berlin Kurfürstendamm Augsburger Straße 5 Berlin Berlin 10789 Germany;X-APPLE-RADIUS=500;X-TITLE=Augsburger Straße 5:geo:13.3383278,52.500056 END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Amsterdam:20181011T083000 DTEND;TZID=Europe/Amsterdam:20181011T170000 DTSTAMP:20260412T153925 CREATED:20180702T145047Z LAST-MODIFIED:20181010T122820Z UID:10000202-1539246600-1539277200@hsmai.eu SUMMARY:The HSMAI Day Sweden DESCRIPTION:[vc_row][vc_column][vc_column_text css=”.vc_custom_1530520988276{margin-bottom: 0px !important;}”]\nWelcome to The HSMAI Day Sweden\nClarion Hotel Sign\, Stockholm\nThursday October 11th\nFrom 08:00- 17:00 including lunch\, drinks and networking\nThe HSMAI Day take place at Clarion Hotel Sign in Stockholm. A full-day conference intended to provide you and your team an overview of current industry developments\, focusing on subjects HSMAI considers important to put on the industry’s agenda. One of this year’s topic is Winning for customers and company culture through HSMAI Region Europe’s program\, The Service Pledge. Tomorrow’s winners are companies that invest in their company culture and bringing the customer experience to the boardrooms. Your company culture and internal communication have a big impact on your reputation\, repeat business and results\, the Service Pledge program gives you tools to fine tune your management of these. \nTarget groups: GM´s and their leadership team\, Destination Directors\, Commercial Leaders\, HR\, RM Directors\, Sales & Marketers and HQ. \nIt´s free to attend for HSMAI company members working directly in the hotel\, event and travel industry. \nSign up today!\nWe will end this productive day by handing out the HSMAI & Customer Alliance Guest Experience Award in co-operation with the German company Customer Alliance. The award is based on customer satisfaction data and reviews from different portals\, such as TripAdvisor\, booking.com\, Hotels.com\, Google\, Facebook and more. \nProgram:\n[/vc_column_text][mk_table]\n\n\n\n\nTime\nWhat\n\n\n\n\n\n\n\n\n\n\n\n\n08:00-09:00\nRegistration\, coffee and networking\n\n\n\n\n09:00-09:10\n \nWelcome  \nBy Ingunn Hofseth\, President & CEO\, HSMAI Region Europe \n\n\n\n\n\n\n09:10-09:20 \n\n\nThe moderator for the day is Andréas Näsman \nAndréas has over 35 years of experience in the travel industry where he worked in several areas of high level. Everything from charters\, airlines\, foreign tourist councils to the municipality. Managing Director\, Marketing Manager\, Business Manager\, Tourist Manager. Even trade fair organizer\, moderator\, lecturer and creator. \n\n\n\n\n\n\n09:20-10:00 \n\n\nTomorrow’s winners \nTomorrow’s winners are companies that invest in their company culture and bringing the customer experience to the boardrooms. Your company culture and internal communication have a big impact on your reputation\, repeat business and results. \nBy Karianne Røisland \n \nThe presentation will be in Norwegian \nKarianne Røisland boasts an 18-year-career in Nordic Choice Hotels\, since the very start\, at which point the chain had no more than five hotels\, and during the expansion\, until seeing 170 hotels. She is experienced in sales\, operations and HR\, both in individual hotels and in the hotel group’s headquarters\, and has advanced through the ranks\, from local sales manager through to hotel manager. Moving on to the corporate HQ\, as Region East Norway VP Sales and\, at a later stage\, for the Nordics. For several years she has also been involved in recruitment\, climate analysis\, mentor and trainee programs\, and in the development of the corporation’s qualification platform in the Choice Academy company\, a total supplier in competence development. Also\, she worked as Commercial Director in winter resort Hafjell/Kvitfjell by Alpinco. Since her 2011 leave of Nordic Choice Hotels she has acted as a self-employed consultant. \nKarianne is a certified HSMAI Region Europe Executive Coach\, among the consultants HSMAI will turn to in the execution of HSMAI program the Winning for Customer – The Service Pledge program \n\n\n\n\n\n\n10:00-10:40 \n\n\nCommunicative leadership in hospitality \nBy Yvonne Sörensen Björud\, Founder/CEO at Consiliandos AB \nThe presentation will be in Swedish \nAn international dedicated and determined CEO with a track record of successful “turn-arounds” of companies in the consumer and hospitality industries. Sales and marketing experience combined with strategic conception\, planning and great capability of implementation. Strong “people person” and communicator\, creating long term working relationships with clients\, customers\, owners\, the board\, management team\, employees and other business partners. The international experience includes management positions in the UK\, France\, Benelux and Switzerland. For many years she was the CEO of Berns. After that she became the CEO of Stureplansgruppen Hotels & Resorts \n\n\n\n\n\n10:40-11:10\n\nCoffee break and networking\n\n\n\n\n\n11:10-11:40 \n\n\nThe current state of hotel rate parity in Europe\, a deep dive into parity performance! OTA Insight will present findings from the first-ever Hotel Parity Report. Don´t miss it! \nBy Tijl Speetjens\, Business Development Manager\, OTA Insight \nThe presentation will be in English \n\n\n\n\n\n11:40-12:00\nInfluencing the Traveller Path to Purchase \n74% of travellers who book accommodations make TripAdvisor a part of their online journey. Join us at this session to learn how you can influence and maximise your reach to these booking-ready travellers. \n\nGet data-driven insights on traveller behaviour and purchase patterns\nDiscover how you can influence booking decisions on TripAdvisor\nAccess valuable tips and best practices used by hoteliers\n\nBy Alistair MacGregor\, Senior Key Accounts Manager at TripAdvisor \nThe presentation will be in English\n\n\n\n\n12:00-13:00\nLunch and networking\n\n\n\n\n13:00-13:40\n\nDriving Digital Transformation in a changing world \nBy Annelie Nässén\, Executive Vice President Global Sales & Marketing at Scandinavian Airlines (SAS) \nThe presentation will be in Swedish \nAnnelie Nässén has held many leading commercial positions at SAS since 1989. She has experience from Digital and B2B sales\, pricing\, revenue management\, distribution customer service\, EGO Stores and SAS Trading Travel Retail. During her time at SAS she has managed to implement a number of changes at a rapid pace\, both within the domestic and international landscape\, and at the same time delivering good results. \n\n\n\n\n\n13:40-14:10\n\n\nThe changing skills and competences of future commercial leaders \nBy Anant Vithlani\, Vice President Sales\, Nordic Choice Hotels and newly elected Chair of HSMAI Region Europe Sales Executive Advisory Board\, reports from the HSMAI Region Leadership Conference in London. \nThe presentation will be in Swedish \nThe HSMAI Day Sweden will continue the debate from the HSMAI Region Europe Leadership Day in London about how both the customers and sales channels are changing and that it requires different competence of future executives and employees. It also requires a completely different interaction across disciplines and that we work less in “silos” within key areas that HSMAI has its focus: \n\nRevenue Management\nMarketing\nSales\nDistribution\nCulture & People\nInnovation\n\nAfter Anants presentation there will be a discussion with executive leaders from the hotel and travel industry in Sweden. \n\n\n\n\n\n14:10-14:30\nCoffee break and networking\n\n\n\n\n14:30-15:15\n\nThe changing skills and competences of future commercial leaders \nPanel discussion with leaders from the industry:  \n\n\n\n\n\n\n\n\nAnnelie Nässén\, Executive Vice President Global Sales & Marketing at Scandinavian Airlines (SAS)\n\n\n\n\n\n\n\n\n\nYvonne Sörensen Björud\, Founder/CEO at Consiliandos AB\n\n\n\n\n\n\n\n\n\nEva Lundström\, Brand & Marketing Director at  Scandic Sweden\n\n\n\n\n\n\n15:15-15:40\nHSMAI & Customer Alliance Guest Experience Award\n \nWe will end this productive day by handing out the HSMAI & Customer Alliance Guest Experience Award in co-operation with the German company Customer Alliance. The award is based on customer satisfaction data and reviews from different portals\, such as TripAdvisor\, booking.com\, Hotels.com\, Google\, Facebook and more. \nThe presentation will be in English\n\n\n\n\n15:40\nDrinks and networking\n\n\n\n\n[/mk_table][/vc_column][/vc_row][vc_row][vc_column][vc_btn title=”Sign up today!” color=”default” align=”center” i_icon_fontawesome=”fa fa-ticket” add_icon=”true” link=”url:https%3A%2F%2Fwww.eventbrite.co.uk%2Fe%2Fthe-hsmai-day-sweden-tickets-47662449670|title:Sign%20up%20today!|target:%20_blank|”][/vc_column][/vc_row] URL:https://hsmai.eu/event/the-hsmai-day-sweden-october-11th/ LOCATION:Clarion Hotel Sign\, Östra Järnvägsgatan 35\, Stockholm\, 101 26\, Sweden ATTACH;FMTTYPE=image/jpeg:https://hsmai.eu/wp-content/uploads/sites/15/2018/07/cl_sign_fasad2.jpg ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu GEO:59.3347193;18.0530861 X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=Clarion Hotel Sign Östra Järnvägsgatan 35 Stockholm 101 26 Sweden;X-APPLE-RADIUS=500;X-TITLE=Östra Järnvägsgatan 35:geo:18.0530861,59.3347193 END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Amsterdam:20181004T083000 DTEND;TZID=Europe/Amsterdam:20181004T170000 DTSTAMP:20260412T153925 CREATED:20180426T193607Z LAST-MODIFIED:20180927T145611Z UID:10000197-1538641800-1538672400@hsmai.eu SUMMARY:The HSMAI Day Holland DESCRIPTION:[vc_row][vc_column][vc_column_text css=”.vc_custom_1530520988276{margin-bottom: 0px !important;}”]\nWelcome to The HSMAI Day Holland\nVan der Valk Hotel Amsterdam\nAddress: Joan Muyskenweg 20 1096 CJ Amsterdam\nThursday October 4th\nFrom 08:30- 17:00 including drinks and networking\nSign up today!\nA full-day conference intended to provide you and your team an overview of current industry developments\, focusing on subjects HSMAI considers important to put on the industry’s agenda. One of this year’s topic is Winning for customers and company culture through HSMAI Region Europe’s program\, The Service Pledge. Tomorrow’s winners are companies that invest in their company culture and bringing the customer experience to the boardrooms. Your company culture and internal communication have a big impact on your reputation\, repeat business and results\, the Service Pledge program gives you tools to fine tune your management of these. \nTarget groups: GM´s and their leadership team\, Destination Directors\, Commercial Leaders\, HR\, RM Directors\, Sales & Marketers and HQ. \nIt´s free to attend for HSMAI company members working directly in the hotel\, event and travel industry. \nWe will end this productive day by handing out the HSMAI & Customer Alliance Guest Experience Award in co-operation with the German company Customer Alliance. The award is based on customer satisfaction data and reviews from different portals\, such as TripAdvisor\, booking.com\, Hotels.com\, Google\, Facebook and more. \nProgram\n[/vc_column_text][mk_table]\n\n\n\n\nTime\nWhat\n\n\n\n\n\n\n08:30-09:00\nRegistration\, coffee and networking\n\n\n\n\n09:00-09:10\n\nWelcome \n– Ingunn Hofseth\, President & CEO\, HSMAI Region Europe \n\n\n\n\n\n09:10-09:40\n\nEmpathie versus technologie \nWat is het belang hiervan voor onze bedrijfstak in de toekomst? \n– Jordi Wientjes\, HSMAI Region Europe Executive coach \nJordi Wientjes is leisure consultant met jarenlange ervaring in de internationale hotel- en vrijetijdsbranche. Hij zal u in een korte presentatie aan de hand van een aantal voorbeelden uit de praktijk meenemen in de ontwikkelingen op het gebied van techniek\, concepten en service. Onlangs is Jordi gecertificeerd als HSMAI Region Europe Executive Coach voor het Winning for Customers – The Service Pledge programma. Dit concept biedt onze leden de mogelijkheid om met een interne opleiding op locatie van de opdrachtgever een eigen “Service Pledge” te ontwikkelen en in te vullen. \nThis presentation will be in Dutch \n\n\n\n\n\n09:40-10:00\nThe current state of hotel rate parity in Europe\, a deep dive into parity performance. OTA Insight will present findings from the first-ever Hotel Parity Report. Don´t miss it!  \n– Tijl Speetjens\, Business Development Manager\, OTA Insight \nThis presentation will be in English\n\n\n\n\n10:00-10:25\nLiberation Route Europe \nDe geschiedenis van de laatste 12 maanden van W.O.II in West-Europa. De verhalen\, de route\, de strijd om de vrijheid en de Herdenkingsjaren 2019/2020. Hoe verloren we onze vrijheid in 1940\, wat hebben we moeten doen om onze vrijheid terug te krijgen en wat doen we nu om onze vrijheid te beschermen. \nThis presentation will be in Dutch\n\n\n\n\n\n– Jurriaan de Mol\, Director Business Development & Operations\, NBTC Netherlands Board of Tourism & Conventions\n\n\n\n\n\n– Victoria van Krieken\, Chairwoman Liberation Route Europe Foundation\n\n\n\n\n10:25-10:55\nCoffee break and networking\n\n\n\n\n10:55-11:25\nThe Global Experience Marketplace strategy highlights & market insights \nMichiel de Vor\, Area Manager Global Chains\, Booking.com\n\n\n\n\n11:25-11:50\nTechnologie in de hospitality industrie \nThis presentation will be in Dutch\n\n\n\n\n\n– Frank Jongbloets\, Commercieel Manager\, Heuvelman Sound & Vision\n\n\n\n\n\n– Steven Zegelaar\, Marketing Manager\, Heuvelman Sound & Vision\n\n\n\n\n11:50-12:15\n\nListen\, translate & act – how to prepare your business for the future  \n– Angelique Klar\, DGA\, Business Future Fit BV \nThis presentation will be in Dutch \nHow to create winning teams in order to optimize your business and get ready for the next level \n\n\n\n\n\n12:15-13:15\nLunch and networking\n\n\n\n\n13:15-13:40\n\nHow can you take advantages from HSMAI Region Europe Digital Expert LAB in developing your team? \nThis presentation will be in Dutch \n– Margitte Verkruijsse-Reiner\, Project Manager\, Digital Expert program\, HSMAI Region Europe \n\n\n\n\n\n13:40-14:10\nAirbnb: the future of networked hospitality businesses \nThis presentation will be in Dutch \n– Jeroen Oskam\, Director Research Center\, Hotelschool The Hague\n\n\n\n\n14:10-14:30\n\nInfluencing the Traveller Path to Purchase with TripAdvisor \nAlistair MacGregor\, Senior Key Accounts Manager\, TripAdvisor \nThis presentation will be in English \n\n\n\n\n\n14:30-15:00\n\n\nCoffee break and networking \n\n\n\n\n\n15:00- 15:30\n\nThe changing skills and competences of future commercial leaders \n– Fred Witte\, Founding Partner BLOC bv and member of HSMAI Region Europe Innovation Advisory Board \nThis presentation will be in Dutch \nThe HSMAI Day Holland will continue the debate from the HSMAI Region Europe Leadership Day about how both the customers and sales channels are changing and that it requires different competence of future executives and employees. It also requires a completely different interaction across disciplines and that we work less in “silos” within key areas that HSMAI has its focus: \n\nRevenue Management\nMarketing\nSales\nDistribution\nCulture & People\nInnovation\n\nAfter the presentation there will be a discussion. \n\n\n\n\n\n15:30- 16:15\n The changing skills and competences of future commercial leaders. Panel discussion with leaders from the industry \nAngelique Klar\, DGA\, Business Future Fit BV \nArne Visser\, Chief Revenue Officer Center Parcs Europe \nJeroen Oskam\, Director Research Center\, Hotelschool The Hague \nJosje van Dongen\, Head of Innovation\, Hotelschool Maastricht \nMonique Jaspers\, Global Head of Digital Media\, Travelport \nPeter Heule\, CEO Short Stay Group \nThis presentation will be in Dutch \n\n\n\n\n\n16:15- 16:30\n \nHSMAI & Customer Alliance Guest Experience Award\n \nWe will end this productive day by handing out the HSMAI & Customer Alliance Guest Experience Award in co-operation with the German company Customer Alliance. The award is based on customer satisfaction data and reviews from different portals\, such as TripAdvisor\, booking.com\, Hotels.com\, Google\, Facebook and more. \nThe presentation will be in English \n  \n \n\n\n\n\n16:30\n Drinks and networking\n\n\n\n\n\n \n\n\n\n\n\n\n\n\n\n\n[/mk_table][/vc_column][/vc_row][vc_row][/vc_row][vc_column][/vc_column][vc_btn title=”Sign up today!” color=”primary” align=”center” i_icon_fontawesome=”fa fa-ticket” add_icon=”true” link=”url:https%3A%2F%2Fwww.eventbrite.co.uk%2Fe%2Fthe-hsmai-day-holland-tickets-47660091617|title:Sign%20up%20today!|target:%20_blank|”][vc_column_text]\n[/vc_column_text] URL:https://hsmai.eu/event/the-hsmai-day-amsterdam/ LOCATION:Van der Valk Hotel Amsterdam ATTACH;FMTTYPE=image/jpeg:https://hsmai.eu/wp-content/uploads/sites/15/2018/07/amsterdam-2799491_1920.jpg ORGANIZER;CN="HSMAI Holland":MAILTO:postbox@hsmai.eu END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Oslo:20180924T083000 DTEND;TZID=Europe/Oslo:20180924T170000 DTSTAMP:20260412T153925 CREATED:20180426T192240Z LAST-MODIFIED:20180824T122713Z UID:10000196-1537777800-1537808400@hsmai.eu SUMMARY:The HSMAI Day Norway DESCRIPTION:Welcome to The HSMAI Day Norway\nHotel Continental Oslo\nMonday September 24th\nFrom 08:30- 17:00 including drinks and networking\nA full-day conference intended to provide you and your team an overview of current industry developments\, focusing on subjects HSMAI considers important to put on the industry’s agenda. One of this year’s topic is Winning for customers and company culture through HSMAI Region Europe’s program\, The Service Pledge. Tomorrow’s winners are companies that invest in their company culture and bringing the customer experience to the boardrooms. Your company culture and internal communication have a big impact on your reputation\, repeat business and results\, the Service Pledge program gives you tools to fine tune your management of these. \nTarget groups: GM´s and their leadership team\, Destination Directors\, Commercial Leaders\, HR\, RM Directors\, Sales & Marketers and HQ. \nIt´s free to attend for HSMAI company members working directly in the hotel\, event and travel industry. \nWe will end this productive day by handing out the HSMAI & Customer Alliance Guest Experience Award in co-operation with the German company Customer Alliance. The award is based on customer satisfaction data and reviews from different portals\, such as TripAdvisor\, booking.com\, Hotels.com\, Google\, Facebook and more. \nPress here to see the program and to sign up! URL:https://hsmai.eu/event/the-hsmai-day-oslo/ LOCATION:Hotel Continental\, Stortingsgata 24/26\, Oslo\, 0117\, Norway ATTACH;FMTTYPE=image/jpeg:https://hsmai.eu/wp-content/uploads/sites/15/2018/04/fullsizeoutput_b6.jpeg ORGANIZER;CN="HSMAI Norway":MAILTO:postbox@hsmai.no GEO:59.9140399;10.7338908 X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=Hotel Continental Stortingsgata 24/26 Oslo 0117 Norway;X-APPLE-RADIUS=500;X-TITLE=Stortingsgata 24/26:geo:10.7338908,59.9140399 END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Amsterdam:20180918T140000 DTEND;TZID=Europe/Amsterdam:20180918T173000 DTSTAMP:20260412T153925 CREATED:20180426T191059Z LAST-MODIFIED:20180710T093118Z UID:10000195-1537279200-1537291800@hsmai.eu SUMMARY:Ahoy Gastvrij Rotterdam DESCRIPTION:[vc_row][vc_column][vc_column_text]\nAhoy Gastvrij in Rotterdam will take place Tuesday September 18th at Ahoy Gastvrij Rotterdam. This will be a very inspiring ‘hands-on’ event with Wouter de Vries jr. as speaker.\nIt is free to attend for HSMAI members. For non HSMAI members the price is 125 euro ex. VAT. \n[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][mk_button corner_style=”rounded” size=”medium” letter_spacing=”6″ icon=”mk-icon-ticket” icon_anim=”side” url=”https://www.eventbrite.co.uk/e/ahoy-gastvrij-rotterdam-september-18th-tickets-47705381079″ target=”_blank” align=”center” fullwidth=”true” margin_top=”20″ margin_bottom=”20″ margin_right=”3″ animation=”left-to-right” bg_color=”#663399″]Sign up today![/mk_button][/vc_column][/vc_row]\nProgram:\n14.00 – 14.30:  Registration \n\n \n14.30 – 16.00: Presentation by Wouter de Vries jr \n\nWouter de Vries jr. has an interesting résumé.  He was a lumberjack\, kibbutz volunteer and road-sweeper. Not for a week\, but for almost ten years. “When I was in my twenties I could only think in terms of freedom and happiness. I was in a state of born-to-run euphoria. I travelled a lot and worked hard. I studied Economics\, but at the time I felt that was a complete waste of time. I was left-wing\, idealistic and recalcitrant. I loved it!” \nNowadays\, Wouter de Vries jr. teaches service management at the Free University of Amsterdam. “It feels like playing a home match”\, says de Vries\, who is one of the most important authors and keynote speakers in the Netherlands in his field. He wrote 14 books on marketing and management\, for example \n\n`Dienstenmarketing Management’ (‘Service marketing management)\, De Vries jr.\, Wouter & Piet J.C. van Helsdingen (2005).\n`Strategische Dienstverlening’ (‘Strategic service management’)\, De Vries jr. & Goud (2003)\, (Dutch\, English and German edition)\n\nWouter de Vries jr. is actively involved in six MBA programs in the Netherlands. In-home he has rendered his services to approximately 150 organisations. His work is best described as ‘criticism with a smile’. He wears his heart upon his sleeve and\, and the same time\, enjoys life. De Vries jr. knows how to appreciate a good joke. His lectures are always interactive\, which makes it easier for him to fool his audience and get the message across. He addresses themes that are relevant in almost any management environment. Discussions usually go on way after his lecture has ended. “At the age of 35 I bought my first suit and matching tie. At present I am familiair with the plush in the board room\, but I am still at ease on any work floor.” \n\n\n16.00 – 17.30: Visit Gastvrij Rotterdam & Networking drinks \n  \nA big thank you to our sponsor Gastvrij Rotterdam! \n[vc_row][vc_column][mk_button corner_style=”rounded” size=”medium” letter_spacing=”6″ icon=”mk-icon-ticket” icon_anim=”side” url=”https://www.eventbrite.co.uk/e/ahoy-gastvrij-rotterdam-september-18th-tickets-47705381079″ target=”_blank” align=”center” fullwidth=”true” margin_top=”20″ margin_bottom=”20″ margin_right=”3″ animation=”left-to-right” bg_color=”#663399″]Sign up today![/mk_button][/vc_column][/vc_row] URL:https://hsmai.eu/event/ahoy-gastvrij-rotterdam/ LOCATION:Rotterdam Ahoy\, Ahoyweg 10\, Rotterdam\, 3084 BA\, Netherlands ATTACH;FMTTYPE=image/jpeg:https://hsmai.eu/wp-content/uploads/sites/15/2018/04/fullsizeoutput_b5.jpeg ORGANIZER;CN="HSMAI Holland":MAILTO:postbox@hsmai.eu GEO:51.8827599;4.4882087 X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=Rotterdam Ahoy Ahoyweg 10 Rotterdam 3084 BA Netherlands;X-APPLE-RADIUS=500;X-TITLE=Ahoyweg 10:geo:4.4882087,51.8827599 END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20180914T083000 DTEND;TZID=Europe/London:20180914T170000 DTSTAMP:20260412T153925 CREATED:20180621T221730Z LAST-MODIFIED:20180913T095103Z UID:10000200-1536913800-1536944400@hsmai.eu SUMMARY:The HSMAI Day UK DESCRIPTION:Welcome to The HSMAI Day UK\nChesterfield Mayfair Hotel\nFriday 14 September from from 08:30-17:00\nA full-day conference intended to provide you and your team an overview of current industry developments\, focusing on subjects HSMAI considers important to put on the industry’s agenda. One of this year’s topic is Winning for customers and company culture through HSMAI Region Europe’s program\, The Service Pledge. Tomorrow’s winners are companies that invest in their company culture and bringing the customer experience to the boardrooms. Your company culture and internal communication have a big impact on your reputation\, repeat business and results\, the Service Pledge program gives you tools to fine tune your management of these. \nTarget groups: GM´s and their leadership team\, Destination Directors\, Commercial Leaders\, HR\, RM Directors\, Sales & Marketers and HQ. \nIt´s free to attend for HSMAI company members working directly in the hotel\, event and travel industry. \nWe will end this productive day by handing out the HSMAI & Customer Alliance Guest Experience Award in co-operation with the German company Customer Alliance. The award is based on customer satisfaction data and reviews from different portals\, such as TripAdvisor\, booking.com\, Hotels.com\, Google\, Facebook and more. \n  \n[vc_row][vc_column][vc_btn title=”Sign up here!” style=”3d” align=”center” i_icon_fontawesome=”fa fa-ticket” add_icon=”true” link=”url:https%3A%2F%2Fwww.eventbrite.co.uk%2Fe%2Fthe-hsmai-day-london-tickets-46930901590||target:%20_blank|”][vc_column_text css=”.vc_custom_1530170885249{margin-bottom: 0px !important;}”]\nProgram\n  \n\n\n\n08:30–09:00\nRegistration\, coffee and networking\n\n\n09:00- 09:10\nWelcome \nBy Sylvia Kolk\, Project Manager\, HSMAI Region Europe\n\n\n\nThe moderator for the day will be Carl Weldon\, COO Europe\,  The Hospitality Financial & Technology Professionals (HFTP)\n\n\n09:10–09:45\nWinning your customers with your culture! \nBy Frank Fiskers \nHe will share his thoughts about leadership and Winning your customers with your culture! Frank Fiskers has held leadership roles in the hotel industry for 25 years across multiple countries throughout Europe and Africa\, and has held a number of top executive positions in reputable hotel corporations such as Carlson Rezidor Hotel Group and Hilton Hotels Worldwide. For more than seven years he was the President and CEO of Scandic Hotels and led Scandic to world-wide recognition and multiple awards for its outstanding work within sustainability. Scandic Hotels almost doubled from 130 to 280 hotels under his leadership. Frank left Scandic Hotels 1 July 2017 and he is now on the Scandic’s Board of Directors.\n\n\n09:45–10:10\nThe current state of hotel rate parity in Europe\, a deep dive into parity performance. OTA Insight will present findings from the first-ever Hotel Parity Report. Don´t miss it! \n\n\n\nBy Gino Engels CCO and Co-Founder\, OTA Insight\n\n\n\n10:10–11:00 \nIncluding Q & A\nCan empathy survive technology?  \nBy Eric O’Halleran\, Executive coach\, HSMAI Region Europe. \nIn an era where conferences are often run via satellite\, when travel agencies are closing at an alarming rate and whole categories of front line staff are being replaced by computers\, the value of human contact has grown with it’s rarity. This makes your service culture more important than ever before. AI does not yet do empathy or kindness or care; only your people can deliver that. What is your strategy to ensure that your people will have the greatest impact? \nThis session will look at stories of surprising successes and epic failures in the pursuit of marrying technology and service to deliver world-class customer service. Social media strategy\, contact points\, CRM and service recovery will live or die by the way your team deliver them. Our customers expect us to use technology\, but we only exceed their expectations when we match technology with very human qualities; kindness\, teamwork\, humour and empathy. \nEric O’Halleran has over 30 years of experience in the travel industry. He believes that business success requires the best technology used by people who are the heart of their companies. He has worked with British Airways and other organisations to develop company cultures where people are motivated by a common purpose and a shared understanding\, feel engaged and collaborate effectively to win for their customers.\n\n\n11:00–11:20\nCoffee break and networking\n\n\n11:20–11:40\n\n\n\n\n\n\n\n\n\n\nWhat Every Company Can Learn from Google’s Company Culture\n\n\n\nBy Edward Lines\, Industry Manager\, Google \n\n\n\n\n11:40-12:10\nThe hybrid traveler – the needs of the 24/7 world we live in. \nBy Amanda Elder – Chief Commercial Officer\, Kempinski Hotels \nAmanda has a long and successful history in hospitality sales and marketing around the globe at leading companies such as Starwood\, Marriott\, and FHRI. At Kempinski she is responsible for all commercial areas for this noted global luxury hotel company\, including marketing\, branding\, revenue\, sales\, PR\, digital\, distribution\, and loyalty. In her short tenure at Kempinski\, she has been recognized as a key part of the executive team and is the first woman to join the Kempinski Hotels management board. \nEarlier this year Amanda was recognised by HSMAI Region Europe for being one of the ‘Top 20 Extraordinary minds and contributors of the industry’s Commercial & Revenue Optimization Leaders’.\n\n\n12:10–13:10\nLunch and networking\n\n\n13:10–13:30\n \nLearn more about how London is promoting the city for events and corporate buyers\n \nBy Tracy Halliwell – Director of Tourism\, Conventions & Major events\, London & Partners\n\n\n13:30–14:30\nThe changing skills and competences of future commercial leaders \nBy David Sparrow\, Managing Director\, DS Sales Solutions and member of HSMAI Region Europe Sales Advisory Board \nThe HSMAI Day UK will continue the debate from the HSMAI Region Europe Leadership Day about how both the customers and sales channels are changing and that it requires different competence of future executives and employees. It also requires a completely different interaction across disciplines and that we work less in “silos” within key areas that HSMAI has its focus: \n\nRevenue Management\nMarketing\nSales\nDistribution\nCulture & People\nInnovation\n\nAfter the presentation there will be a discussion and you will meet the following:\n\n\n\nJonathan Raggett\, Managing Director\,  Red Carnation Hotels \n \n\n\n\nMia Touzin Leffler\, Education Adviser\,  HSMAI Region Europe\n\n\n\nFrank Wolfe\, CEO\, HFTP\n\n\n\nWarren Mandelbaum\, Director of Sales UK&I\, IDeaS\n\n\n14:30-14:50\n Coffee break and networking\n\n\n14:50-15:40\n Roundtable discussions\nConcurrent sessions held by specialists in their respective fields.\nTwo sessions x 25 minutes\n\n\n\n1. Building a revenue management culture – or managing a revenue building culture? \nFor a hotel to deliver a revenue management strategy requires coordinated activity across a number of departments and roles. Common wisdom supports the need to build a revenue management culture in the organisation\, but delivery of the strategy is often undermined by the differing departmental expectations and conflicts. \nIs this a bad thing? How can the lack of status quo be turned to your advantage? \nMichael Talbot\, Sales Director Infor Hospitality UKI\n\n\n\n2. How to fine-tune Revenue Management Strategy to impact reputation\, repeat business & results \nIn today’s typical hotel IT eco-system\, a seemingly endless quantity of accessible demand and market intelligence data is now available to help commercial hotel teams deploy more informed and effective strategies. It’s also helping foster an environment of clarity for hoteliers\, bridging the gap between marketing ROI and sales retention efforts\, ideally leading to more coherent business strategy. \nHow can revenue management take a lead in harnessing all this data\, to not just assemble and coordinate it all amongst cross-functional departments\, but to fully optimise it in the decision-making process? \nNeil Corr\, Head of Advisory services EMEA\, IDeaS\n\n\n14:50-15:40 \n(one session)\n3. Company culture + Guest experience = Winners of tomorrow \nTo make a difference to the value of your brand: 50% of consumer product investments are being redirected towards customer experience innovations. \nCould our ‘touch points’ work harder to create more ‘above and beyond’ experiences? \nHow ready are we to make AND deliver service pledges to our guests? \nThis is what HSMAI’s Region Europe’s Service Pledge initiative is about- join the session on how to engage teams in strengthening the value of your brand. \nMia Touzin Leffler Education Adviser\, HSMAI Region Europe\n\n\n15:40–16:25\nPlenary exchange of experience/on-stage reflections. Energy\, motivation\, music. \nWe will end this productive day by handing out the HSMAI & Customer Alliance Guest Experience Award in co-operation with the German company Customer Alliance. The award is based on customer satisfaction data and reviews from different portals\, such as TripAdvisor\, booking.com\, Hotels.com\, Google\, Facebook and more.\n\n\n16:25\nDrinks and networking\n\n\n\n[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_btn title=”Sign up here!” style=”3d” align=”center” i_icon_fontawesome=”fa fa-ticket” add_icon=”true” link=”url:https%3A%2F%2Fwww.eventbrite.co.uk%2Fe%2Fthe-hsmai-day-london-tickets-46930901590||target:%20_blank|”][/vc_column][/vc_row] URL:https://hsmai.eu/event/the-hsmai-day-uk/ LOCATION:The Chesterfield Mayfair Hotel\, London\, 35 Charles St\, Mayfair\, London\, W1J 5EB\, United Kingdom ATTACH;FMTTYPE=image/jpeg:https://hsmai.eu/wp-content/uploads/sites/15/2018/06/fullsizeoutput_b4.jpeg ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu GEO:51.507668;-0.1470636 X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=The Chesterfield Mayfair Hotel London 35 Charles St Mayfair London W1J 5EB United Kingdom;X-APPLE-RADIUS=500;X-TITLE=35 Charles St\, Mayfair:geo:-0.1470636,51.507668 END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20180913T090000 DTEND;TZID=Europe/London:20180913T150000 DTSTAMP:20260412T153925 CREATED:20180426T181917Z LAST-MODIFIED:20180710T091856Z UID:10000193-1536829200-1536850800@hsmai.eu SUMMARY:HSMAI Curate DESCRIPTION:With great pleasure HSMAI Region Europe would like to invite you to attend the Curate.\n \nBy invitation only\nThursday\, 13th of September 2018\n9.00 AM – 3.00 PM\nClaridge’s\, London\nThe moderator for the day: Frank Fiskers\, former CEO\, Scandic Hotels. He is now a member of the Scandic’s Board of Directors \nAfter the success of our first European Curate in Amsterdam in April\, we are very excited to organize this event again in London. The Curate is for senior executives who want to engage with other executives about cross-discipline issues impacting your company and our industry. \nCurate is designed to identify\, capture\, and shape the executive-level content you need to focus on. Cross-disciplinary discussions\, original research and interactive technology are used to explore the priority issues across the disciplines of culture & people\, sales\, marketing\, distribution\, revenue management and innovation. At Curate delegates will engage in a full day of invigorating cross-disciplinary discussions about emerging trends and crucial issues. Delegates will engage with colleagues and peers\, sharing insights and experiences throughout this innovative forum. \nTo RSVP for yourself or the delegate from your organization\, sign up here. \nFor more information about accommodation click here. \nWe look forward to hearing from you to ensure your organization’s participation in this unique day of thought leadership. \n  \n \n  \n  URL:https://hsmai.eu/event/hsmai-curate/ LOCATION:Claridge’s\, Brook St\, Mayfair\, London\, W1K 4HR\, United Kingdom ATTACH;FMTTYPE=image/jpeg:https://hsmai.eu/wp-content/uploads/sites/15/2018/04/fullsizeoutput_a7.jpeg ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu GEO:51.5128655;-0.1473385 X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=Claridge’s Brook St Mayfair London W1K 4HR United Kingdom;X-APPLE-RADIUS=500;X-TITLE=Brook St\, Mayfair:geo:-0.1473385,51.5128655 END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20180912T110000 DTEND;TZID=Europe/London:20180912T213000 DTSTAMP:20260412T153925 CREATED:20180426T185648Z LAST-MODIFIED:20180911T165852Z UID:10000194-1536750000-1536787800@hsmai.eu SUMMARY:The HSMAI Leadership day DESCRIPTION:[vc_row][vc_column][vc_column_text]\nThe HSMAI Leadership day will take place at Chesterfield Mayfair Hotel in London on September 12th\nThe Leadership Day is an internal event\, just for our Advisory Board members from the industry\, staff and the sponsors for the event.\nThe Leadership Day gives HSMAI Europe volunteers the opportunity to discuss and analyze the industry’s organizational challenges together with their peers in the hospitality industry. The day starts with members of all HSMAI Region Europe Advisory Boards gathering together to discuss current trends and challenges of the industry. \nThe program will start at 11 am with the separate meetings of all six Advisory Boards\, including the two new ones Innovation and Culture & People. The second part of the day and evening they will share the outcome of these respective meetings\, since HSMAI is working more and more across disciplines and less in silos. The day is followed by a reception/dinner. \nPlease sign up here for the Leadership Day: \nhttps://www.eventbrite.co.uk/e/hsmai-leadership-day-tickets-47225279081 \nProgram\n\n\n\nTime\nWhat\n\n\n\n\n\n\n10:30-11:00\nRegistration Networking coffee\n\n\n\n\n11:15-11:25\nWelcome by Ingunn Hofseth\, President & CEO\, HSMAI Region Europe \n  \n  \n  \nThe Moderator for the day is: \nSteven Dow\, Vice President of Revenue Management – Europe\, Diamond Resorts and Vice Chair for HSMAI Region Europe Revenue Management Advisory Board \n \n\n\n\n\n11:25-12:00\nPersonal introduction by all attendees\n\n\n\n\n12:00-15:00\n\nThe program will start with separate meetings of the six Advisory Boards.\nAll meetings will take place in the same room. One round table per Advisory Board.\nThe Advisory Board meetings are opportunities for top executives to engage in a highly interactive roundtable format unique to HSMAI Region Europe\, facilitating a deeper understanding of the factors driving change\, and enabling them to find answers specific to their own business. \nPart of the topics will be: \n* What are the top issues facing your discipline today?\n* If your business’ priorities have changes in the last year\, what have you shifted away from\, and to?\n* What components and competences need HSMAI’s attention?\n* What is the next thing coming at us? Is it an opportunity\, or a challenge?\n* Commercial Summer Camps 2019 \nIncluding working lunch: 13:00 – 13.30 \n\n\n\n\n\n\n\n\n\n15:00- 15:30\nCoffee break                                                                                                                                               \n\n\n\n\n15:30-16:00\nMeet some of our sponsors: \n\n\n\n\n\n\n\n\n\n“Technology in the Hospitality Industry” – Heuvelman Sound & Vision \nBy Frank Jongbloets\, Commercial Manager and Steven Zegelaar\, Marketing Manager \n  \n\n\n\n\n\n\nIDeaS\, by Guy Barnes\, Director Strategic Accounts\, EMEA\n\n\n\n\n\n\n\n\n\nOTA Insight\, by Gino Engels\, CCO and Co-Founder                    \n\n\n\n\n\nTripAdvisor\, by Adrian Hands\, Sr Sales Director\, Enterprise Accounts EMEA                  \n\n\n\n\n\n\n\n\n16.00-16.10\nUpdate on the HSMAI Region Europe – Digital Expert \nBy Margitte Verkruijsse-Reiner\, Project Manager\, Digital Expert program\, HSMAI Region Europe\n\n\n\n\n\n16:10 – 18:45 \n\nPresentation of the outcome of the Advisory Boards meetings to all attendees\, followed by an interactive debate across disciplines.\n\n\n\n\n\n\n\n\nSales\nSales Advisory Board – Anant Vithlani\, Vice President Sales\, Nordic Choice Hotels and Chair of the HSMAI Region Europe Sales Advisory Board\n\n\n\n\n\nCulture & People \n\nCulture & People Advisory Board – Victoria Roos-Olsson\, Senior Leadership Consultant\, FranklinCovey and member of the HSMAI Region Europe Culture & People Advisory Board\n\n\n\n\n\n\n\n\nInnovation\nInnovation Advisory Board – Morten Rynning\, Founder\, Aispot\, and member of the HSMAI Region Europe Innovation Advisory Board\n\n\n\n\nMarketing\nMarketing Advisory Board – Paul Mulcahy\, Senior Vice President Commercial\, Mövenpick and Chair of the HSMAI Region Europe Marketing Advisory Board\n\n\n\n\n\n\n\n\nDistribution\nDistribution Advisory Board – Nina Nieminen\, Director of Revenue management and distribution SOKOS Hotels – SOK Travel and Hospitality Industry Chain Management and Chair of the HSMAI Region Europe Distribution Advisory Board\n\n\n\n\n\nRM \n\nRevenue Management Advisory Board – Steven Dow\, Vice President of Revenue Management – Europe\, Diamond Resorts and Vice Chair of the HSMAI Region Europe Revenue Management Advisory Board\n\n\n\n\n\n\n\n\n18:45 – 19:00\nPresentation of the selected task force for the HSMAI Region Europe\n– Commercial Summer Camp 2019.                                                                                                             \n\n\n\n\n19:00 – 21:30\nReception & Dinner @ The Chesterfield Mayfair Hotel\n\n\n\n\n\nA big thank you to our partners for the Leadership Day\n \n  \n \n\n \n  \n  \n  URL:https://hsmai.eu/event/hsmai-leadershipday/ LOCATION:Chesterfield Mayfair Hotel\, 35 Charles St\, Mayfair\, London\, W1J 5EB\, United Kingdom ATTACH;FMTTYPE=image/jpeg:https://hsmai.eu/wp-content/uploads/sites/15/2018/04/21272671_1553687704683522_7268308113902481496_n.jpg ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu GEO:51.507668;-0.1470636 X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=Chesterfield Mayfair Hotel 35 Charles St Mayfair London W1J 5EB United Kingdom;X-APPLE-RADIUS=500;X-TITLE=35 Charles St\, Mayfair:geo:-0.1470636,51.507668 END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Amsterdam:20180410T080000 DTEND;TZID=Europe/Amsterdam:20180410T223000 DTSTAMP:20260412T153925 CREATED:20171124T200539Z LAST-MODIFIED:20180426T141854Z UID:10000183-1523347200-1523399400@hsmai.eu SUMMARY:HSMAI Region Europe ROC & DOC 2018 and Prize Awards DESCRIPTION:[vc_row][vc_column][vc_column_text css=”.vc_custom_1518777357444{margin-bottom: 0px !important;}”]\nShaping the future\nCollaborate and Interact with thought-leaders\nJoin us at Hotel Novotel Amsterdam City in Amsterdam Tuesday 10 April and Wednesday 11 April 2018\nTuesday: HSMAI ROC & DOC and The HSMAI Awards\nWednesday: Curate – An HSMAI Executive Insights Forum (for organisational members only)\nWednesday: MeetConnect – for professionals involved in event and conference purchases and/or booking and administration\nWednesday: The Certified Revenue Management Executive certification\, CRME \n\n  \nAccommodation at Novotel Amsterdam City\nWe have reserved guestrooms at €154\,00 per room per night based on single use. This rate is including breakfast but excluding 6% city tax. The supplement for a hotel room double use is € 20\,00. \nRooms can be booked here \nCo-located with HITEC Amsterdam \n\nSign up today! Early Bird rate expires February 28th!\n\nEarly Bird\, HSMAI industry member: 395 euro\nEarly Bird\, non HSMAI industry member: 515 euro\nEarly Bird\, HSMAI vendor member: 495 euro\nEarly Bird\, non HSMAI vendor member: 615 euro\n\nThe prices include: Coffee breaks\, lunch\, aperitif\, wine\, dinner with entertainment and awards ceremony. \n\n\n\n\n\n\n TOPIC\nWHEN\nWHAT\n\n\n\n\nMeet the team\n\n08:00\nRegistration\, exhibitor showcase\, networking and coffee\n\n\n\n\n\n\n\n\n\nThe vision\n\n09:00\nWelcome & update\nThe changing skills and competences of future commercial leaders\nBy Ingunn Hofseth\, President & CEO\, HSMAI Region Europe and each Advisory Board Chair to present/show their vision of collaboration for the future.\n \n \n \n \n \n \n \n \n \n Office landscape (Stock photo from Photo Alto‹¢)\n \n \n \n \n \n\n\n\n\n\n\n\n\n\nThe opportunity\n\n09:30\nSpeaker TBA\n\n\n\n\n\n\n\n\n\nThe possibilities\n\n10:00\nInnovation in hospitality – is technology doing its job? What is Google doing in the travel sphere with the consumer products they have launched and what will be the impact on your business? Customer behavior & customer centricity – what does this mean for revenue optimization?\nKlaus Kohlmayr\, Chief Evangelist\, IDeaS\, has an in-depth conversation with Tim Davis\, Managing Director\, PACE Dimensions\, and Satyan Joshi\, Hotel Ads Business Leader\, Google\, and invites the audience to participate in the discussion.Klaus has challenged the status quo on pricing and revenue management for the last 20+ years. He has co-created new approaches to pricing\, developed and successfully implemented services to elevate revenue management and pricing processes across the world. He continues to think different how companies should achieve optimal revenues through forecasting and pricing.\n\n\n\n\n\n\n\n\n\n\n\n\nTim has 20 years international Commercial and General Management experience gained in Hospitality\, Travel and Technology industries. In depth expertise in Distribution\, eCommerce\, Marketing and implementing technology to drive business advantage. Last 3 years transformed business processes and technology across Hotel Operations\, Commercial and Finance functions on a worldwide basis. Before he joined Pace he was the SVP Commercial Development & IT at Hilton.\n\n\n\n\n\n\n\n\n\n\nSatyan leads the Hotel Ads Business at Google’s UK Team\, where he is responsible for building and maintaining key partner relationships within the accommodation sector and advises on best practices with Hotel Ads. Satyan joined Google in 2005 having already worked in Online Media for seven years\, bringing a wealth of established digital experience.\n\n\n\n\n\n\n\n\n\n10:45\nCoffee break and exhibitor showcase\n\n\n\n\n\n\n\n\n\n11:05\nSocial Media blueprint for brands\, what is next for social media and how to stay ahead of the curve this year – The changing consumption of media: Digital Era\nBy Steven Bartlett\, CEO\, Social Chain\nSteven is the 25-year-old CEO of The Social Chain Group. The Social Chain Group deliveries annual revenues in excess of 100m and consists of over 20 companies within Marketing\, Media\, Commerce\, and Technology. Steven founded two of the flagship companies within the group; Social Chain and Media Chain. Social Chain is now Europe’s leading social marketing agency working with brands such as Coca Cola\, Apple\, FIFA and Warner Music. Media Chain is one of the largest media owners in the world\, reaching billions of people online every month. Steve is now an established speaker\, investor and was recently named the most influential young entrepreneur in the industry. We will end the session by interviewing Steven about the change in consumer behaviour in the hotel and travel industry the way he sees it.\n\n\n\n\n\n\n\n\n\n12:30\nLunch and networking\n\n\n\n\n\n\n\n\n\n13:30\nThe Expert Debates\n\n\n\n\n\n\n\n\n\n\nKelly McGuire and Steven Dow introduce industry experts with opposing viewpoints that challenge the status quo and will help set the stage for innovation and change in the industry.\n\n\n\n\n\n\n\n\n14:00\nNew metrics / KPI\nCindy Estis-Green will introduce the topic of new metrics and the need to look to the future for these. Stan Josephi will present the result of the HSMAI survey on Revenue Management Metrics. Followed by a panel discussion with the following:\n\n\n\n\n\n\n\n\n\n\n\n \n \n \n \n \n \n \n \n \n \n \n \n \n\n\n\n\n\n\n\n\n\n14:45\nPANEL: Shaping the future for the independent hotel\nModerator to ask independent hotel representatives what they see for their future and the challenges they have.\n\n\n\n\n\n\n\n\n15:05\nCoffee break and exhibitor showcase\n\n\n\n\n\n\n\n\n\nCollaborate and Action\n\n15:30\nRoundtable discussions\nConcurrent sessions held by specialists in their respective fields.\nThree sessions.\n\n\n\n\n\n\nHas my crystal ball stopped working?\nIs upsell revenue a priority for your company in 2018? Learn what you are missing\, from the Industry Leader \nNavigating the changing distribution landscape\nStop pricing like your grandma!\nHow restaurants can work with Revenue Management\nSocial Branding 2018\nTake back your business – boost direct with true\n personalization\nLearn more about what is affecting your cost of acquisition across both direct and indirect channels and find ways to use the intelligence to reduce your cost of distribution to increase net RevPAR\nUsing AI to expand your revenue potential with CRM throughout the guest journey\nThe importance of online reputation\nLocalization & the Emerging Market Traveler\nTours & Excursions (a case study with a hospitality group) – Speaker TBC\nNew metrics / KPI- The session from 14:00 continues\nCross Channel Communications – Speaker TBC\nDigital storytelling – Speaker TBC\nBudgeting and management – Speaker TBC\n\n\n\n\n\n\n\n\n\n\n\n\n\n1. Infor: “Has my crystal ball stopped working?”\nA frequent discussion with hoteliers is the unpredictability of the market and the changing behaviour of their guests. It is becoming harder to predict what will happen in the coming months.\nWeeks that would normally be busy appear quieter\, whilst weeks that are expected to be slow fill with unexpected demand. Guests seem to behave in ways that they never used to before. The change is blamed on many things: ease of booking\, transparency of supply\, the OTAs and even the millennials. Is there anything we can do to make our business easier to forecast?\nThe answer is YES. Let us share some insights on how to better forecast your business and how to better understand your guest’s behaviour.Niels Mekenkamp\, ‎Director Hospitality Pre-Sales – EMEA – ‎Infor\n\n\n\n\n\n\n\n\n\n\n\n\n2. NOR1: Is upsell revenue a priority for your company in 2018? Learn what you are missing\, from the Industry Leader  \nThomas Amann\, Director of Global Business Development & Strategic Partnerships\, NOR1\n\n\n\n\n\nDarko Bosancic\, Regional Director\, Business Development- EMEA\, NOR1\n\n\n\n\n\n\n\n\n\n\n\n\n3. OTA Insight: Navigating the changing distribution landscape.  \nUse smarter data insights to optimise pricing and revenue strategies across online channels. \nTijl Speetjens\, Business Development Manager Benelux & Nordic Countries\, OTA Insight\n\n\n\n\n\n\n\n\n\n\n\n\n4. Ideas: Stop pricing like your grandma!\nJoin IDeaS in this thought-provoking roundtable discussion on pricing. Agile pricing is one of many ways hotels are now able to price – by person\, all inclusive\, agile\, BAR by XYZ … ultimately the journey is to offer consumers the relevant\, granular and personalized choices during their shop and booking path\, and pricing needs to follow accordingly.Neil Corr\, Senior Consultant\, EMEA\, IDeaS\n\n\n\n\n\n\n\n\n\n\n\n\n5. AccorHotels: How restaurants can work with Revenue Management \nKate Walsh\, Director\, Total Revenue Management Global at AccorHotels\n\n\n\n\n\n\n\n\n\n\n\n\n6. Trigger: Social Branding 2018\nOctober 2015 Trigger was named the world’s best creative PR agency at the Global SABRE Awards in Miami. At the same time\, the campaign “Stop the Wedding” for Plan Norway was voted the third best of the world. Trigger competed against more than 400 of the premier PR agencies in the world. The award is conducted under the auspices of The Holmes Report\, a leading PR magazine with long traditions for studying and analyzing the global PR industry.Babak Behrad\, Creative Planner\, Trigger\n\n\n\n\n\n\n\n\n\n\n\n\n7. Duetto: Take back your business – boost direct with true personalization \nMichael Schaeffner\, Director DACH\, Duetto\n\n\n\n\n\n\n\n\n\n\n\n\n8. Fornova: Learn more about what is affecting your cost of acquisition across both direct and indirect channels and find ways to use the intelligence to reduce your cost of distribution to increase net RevPAR \nArunn Ramadoss\, Director of Marketing at Fornova\n\n\n\n\n\n\n\n\n\n\n\n\n9. Cendyn: Using AI to expand your revenue potential with CRM throughout the guest journey\nGain actual intelligence (AI) from your hotel CRM to amplify hotel offerings and cut through the noise of the crowded travel space. In this session\, we’ll discuss how to consolidate and leverage your hotel’s valuable data to create meaningful\, personalized experiences that drive engagement\, direct bookings\, loyalty and higher ROI while putting guests at the center of what you do. With an AI foundation\, we’ll show you how hoteliers have made more informed decisions to expand their marketing reach\, be quicker to market and track real-time success for their properties. Jeff Down\, Regional Director of Sales – EMEA\, Cendyn\n\n\n\n\n\n\n\n\n\n\n\n\n10. Lifted Imaging: The importance of online reputation\nThe importance of online reputation\, how to manage it\, how it’s not going away\, but bring it all back around to good old customer service. Ultimately it’s how we treat customers and how they behave due to that treatment that will allow us to optimise on revenue.Victoria Pearce\, Reputation Marketing Consultant\, Lifted Imaging\n\n\n\n\n\n\n\n\n\n\n\n\n11. translations.com: Localization & the Emerging Market Traveler \nNiklas Schlappkohl\, Global Senior Director\, Digital Travel Solutions\, translations.com\n\n\n\n\n\n\n\n\n\n\n\n\nMore speakers for the rest of the above topics for the roundtables\, will be updated on this page in the weeks to come.\n\n\n\n\n\n\n\n\n\n\n\nRoundtable discussions – Session 2\nA repetition of the above mentioned roundtable session 1\, in order to allow participants to cover topics of their own choice.\n\n\n\n\n\n\n\n\n\n\n\nRoundtable discussions – Session 3\nA repetition of the above mentioned roundtable session 1\, in order to allow participants to cover topics of their own choice.\n\n\n\n\n\n\n\n\n17:00\nWe are now ready to present back to the wider group from the roundtables sessions the concrete actions everyone can take\nAre we ready? Assessing the skills sets and capabilities of the people in the industry.\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n\n\n\n The HSMAI Awards\n\n\n\n18:00\nDrink reception\n\n\n\n\n\n\n\n\n\n18:30\nThe HSMAI Awards\nWelcome by HSMAI\n\n\n\n\n\n\n\n\n\n\nSit-down three-course dinner with Awards and entertainment\n\n\n\n\n\n\n\n\n\nAlejandro Fuentes is confirmed as the entertainment for the Award Ceremony. There will be a DJ\, sax\, drums\, songs and great entertainment from them.\n\n\n\n\n\n\n\n\n23:00\nClosing\n\n\n\n\n\n\n\n\n\n\nSign up today!\n\n\nYou will meet (in alphabetical order):\n\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Office landscape (Stock photo from Photo Alto‹¢)\n \n \n \n \n \n \n\n\n\n\nA Big Thank You to our Partners!\nHSMAI Region Europe Amsterdam events co-located with HITEC Amsterdam\n \n\nHSMAI Region Europe Diamond Sponsor\n \n\nHSMAI Region Europe ROC & DOC Preferred Gold Sponsor\n \n\nHSMAI Region Europe ROC & DOC Gold Sponsor\n \n\nHSMAI Region Europe ROC & DOC Gold Sponsor\n \n\nHSMAI Region Europe ROC & DOC Gold Sponsor\n \n\nHSMAI Region Europe ROC & DOC Silver Sponsor\n[/vc_column_text][/vc_column][/vc_row] URL:https://hsmai.eu/event/hsmai-region-europe-roc-doc-2018-and-prize-awards/ LOCATION:Hotel Novotel Amsterdam City\, 10 Europaboulevard\, Amsterdam\, NH\, 1083 AD\, Netherlands ATTACH;FMTTYPE=image/jpeg:https://hsmai.eu/wp-content/uploads/sites/15/2017/11/40029149263-37850160-5.jpg ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu GEO:52.333803;4.8884708 X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=Hotel Novotel Amsterdam City 10 Europaboulevard Amsterdam NH 1083 AD Netherlands;X-APPLE-RADIUS=500;X-TITLE=10 Europaboulevard:geo:4.8884708,52.333803 END:VEVENT END:VCALENDAR