BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//HSMAI Region Europe - ECPv6.16.4//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-ORIGINAL-URL:https://hsmai.eu
X-WR-CALDESC:Events for HSMAI Region Europe
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:Europe/Amsterdam
BEGIN:DAYLIGHT
TZOFFSETFROM:+0100
TZOFFSETTO:+0200
TZNAME:CEST
DTSTART:20170326T010000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0200
TZOFFSETTO:+0100
TZNAME:CET
DTSTART:20171029T010000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+0100
TZOFFSETTO:+0200
TZNAME:CEST
DTSTART:20180325T010000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0200
TZOFFSETTO:+0100
TZNAME:CET
DTSTART:20181028T010000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+0100
TZOFFSETTO:+0200
TZNAME:CEST
DTSTART:20190331T010000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0200
TZOFFSETTO:+0100
TZNAME:CET
DTSTART:20191027T010000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+0100
TZOFFSETTO:+0200
TZNAME:CEST
DTSTART:20200329T010000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0200
TZOFFSETTO:+0100
TZNAME:CET
DTSTART:20201025T010000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+0100
TZOFFSETTO:+0200
TZNAME:CEST
DTSTART:20210328T010000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0200
TZOFFSETTO:+0100
TZNAME:CET
DTSTART:20211031T010000
END:STANDARD
END:VTIMEZONE
BEGIN:VTIMEZONE
TZID:Europe/Paris
BEGIN:DAYLIGHT
TZOFFSETFROM:+0100
TZOFFSETTO:+0200
TZNAME:CEST
DTSTART:20180325T010000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0200
TZOFFSETTO:+0100
TZNAME:CET
DTSTART:20181028T010000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+0100
TZOFFSETTO:+0200
TZNAME:CEST
DTSTART:20190331T010000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0200
TZOFFSETTO:+0100
TZNAME:CET
DTSTART:20191027T010000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+0100
TZOFFSETTO:+0200
TZNAME:CEST
DTSTART:20200329T010000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0200
TZOFFSETTO:+0100
TZNAME:CET
DTSTART:20201025T010000
END:STANDARD
END:VTIMEZONE
BEGIN:VTIMEZONE
TZID:Europe/Oslo
BEGIN:DAYLIGHT
TZOFFSETFROM:+0100
TZOFFSETTO:+0200
TZNAME:CEST
DTSTART:20170326T010000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0200
TZOFFSETTO:+0100
TZNAME:CET
DTSTART:20171029T010000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+0100
TZOFFSETTO:+0200
TZNAME:CEST
DTSTART:20180325T010000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0200
TZOFFSETTO:+0100
TZNAME:CET
DTSTART:20181028T010000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+0100
TZOFFSETTO:+0200
TZNAME:CEST
DTSTART:20190331T010000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0200
TZOFFSETTO:+0100
TZNAME:CET
DTSTART:20191027T010000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+0100
TZOFFSETTO:+0200
TZNAME:CEST
DTSTART:20200329T010000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0200
TZOFFSETTO:+0100
TZNAME:CET
DTSTART:20201025T010000
END:STANDARD
END:VTIMEZONE
BEGIN:VTIMEZONE
TZID:Europe/London
BEGIN:DAYLIGHT
TZOFFSETFROM:+0000
TZOFFSETTO:+0100
TZNAME:BST
DTSTART:20170326T010000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0100
TZOFFSETTO:+0000
TZNAME:GMT
DTSTART:20171029T010000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+0000
TZOFFSETTO:+0100
TZNAME:BST
DTSTART:20180325T010000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0100
TZOFFSETTO:+0000
TZNAME:GMT
DTSTART:20181028T010000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+0000
TZOFFSETTO:+0100
TZNAME:BST
DTSTART:20190331T010000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0100
TZOFFSETTO:+0000
TZNAME:GMT
DTSTART:20191027T010000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+0000
TZOFFSETTO:+0100
TZNAME:BST
DTSTART:20200329T010000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0100
TZOFFSETTO:+0000
TZNAME:GMT
DTSTART:20201025T010000
END:STANDARD
END:VTIMEZONE
BEGIN:VTIMEZONE
TZID:Europe/Berlin
BEGIN:DAYLIGHT
TZOFFSETFROM:+0100
TZOFFSETTO:+0200
TZNAME:CEST
DTSTART:20170326T010000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0200
TZOFFSETTO:+0100
TZNAME:CET
DTSTART:20171029T010000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+0100
TZOFFSETTO:+0200
TZNAME:CEST
DTSTART:20180325T010000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0200
TZOFFSETTO:+0100
TZNAME:CET
DTSTART:20181028T010000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+0100
TZOFFSETTO:+0200
TZNAME:CEST
DTSTART:20190331T010000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0200
TZOFFSETTO:+0100
TZNAME:CET
DTSTART:20191027T010000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=Europe/Amsterdam:20200422T100000
DTEND;TZID=Europe/Amsterdam:20200422T170000
DTSTAMP:20260621T041431
CREATED:20200228T101840Z
LAST-MODIFIED:20200326T113057Z
UID:10000259-1587549600-1587574800@hsmai.eu
SUMMARY:Postponed due to COVID-19: The HSMAI Day Spain in partnership with Mirai and The Hotels Network
DESCRIPTION:Postponed due to COVID-19\nWednesday April 22nd 2020 from 9 am to 5 pm followed by drinks and networking\n\n\nVenue TBC\n\nAbout The HSMAI Day \nThe HSMAI Day is a full day program meant to give you and your team an overview of what is going on in the industry. Trends\, numbers and updates you need – and topics that HSMAI believes are important that we as an industry focus on.  \nThe target group for The HSMAI Day is national and regional leaders in Marketing\, Sales\, Revenue Management\, Distribution and People & Culture.. If you are a Managing director in the hospitality and travel industry or a General Manager at a hotel: bring your management team! \n\n\n\n\n\n\n\n\nPrices to attend the conference: \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nHSMAI industry member: Free\nHSMAI vendor member: 195 Euro\nNon HSMAI industry member: 895 Euro\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n  \nPlease note that we have different pricing for HSMAI members and non-members. The tickets marked with “Industry” are for people working directly in the Hospitality Industry (hotels\, restaurants\, airlines\, car rentals\, destination companies and others)\, and the “vendor” tickets are for individuals from supplier organizations that market to the industry. \n\n\n\n\n\n\n\n\n\n\nCANCELLATION POLICY FOR DELEGATES:\nCancellations received four weeks (30 days) or more prior to the conference will receive a full refund. Cancellations received between three and two weeks prior to the conference are entitled to a 50% refund. Cancellations received within two weeks prior to the conference will not be refunded. All cancellations must be sent in writing to postbox@hsmai.eu
URL:https://hsmai.eu/event/the-hsmai-day-spain-in-partnership-with-mirai-and-the-hotels-network/
LOCATION:Madrid\, Spain\, Madrid\, Spain
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
GEO:40.4167754;-3.7037902
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Paris:20191001T130000
DTEND;TZID=Europe/Paris:20191001T160000
DTSTAMP:20260621T041431
CREATED:20190712T094055Z
LAST-MODIFIED:20191001T113621Z
UID:10000244-1569934800-1569945600@hsmai.eu
SUMMARY:The HSMAI Day in Paris
DESCRIPTION:[vc_row][vc_column][vc_column_text] \nWelcome to The HSMAI Day in Paris\nJoin our event and get new insights and ideas on how you can improve your results\nTuesday October 1st from 1 pm-4 pm \nfollowed by drinks and networking\n@ CitizenM Gare de Lyon\nAddress: 8 rue Van Gogh\nIt is free to attend if you are working directly in the Hotel & Travel industry!\nA limited number of seats is available on a first-come-first-served basis\nPress here to sign up!\n  \nThe educational programme:\n[/vc_column_text][mk_table]\n\n\n\n\nTime\ntopic\n\n\n\n\n\n\n13:00-14:00\nRegistration and networking\n\n\n\n\n14:00-14:10\n\nWelcome \nBy Ingunn Hofseth\, President & CEO\, HSMAI Region Europe \n\n\n\n\n\n14:10-14:20\n\nArthur Waller\, founder of PriceMatch\, will be the moderator for the day (He will be speaking French) \nArthur is a startup enthusiast and occasionally also an investor and mentor. He founded PriceMatch with some friends (mostly economists and software developers). PriceMatch focused on industrializing and democratizing revenue management. They build algorithms predicting future demand and giving price recommendations to hotels. \nPriceMatch has been acquired by Booking.com in May 2015\, and integrated within its new B2B software suite for hotels\, called BookingSuite. \n\n\n\n\n\n14:20-14:55\n\nRevenue Management is relevant for all types of properties\, from 5 star properties to budget brands to hostels. How does Accor manage Revenue Management for a budget brand in comparison to a luxury hotel? (The presentation will be done in English) \nBy Cynthia Paynter\, Vice President Pricing and Revenue Management at Accor \nCynthia has 20+ years multi-disciplined hospitality and revenue management technology\, sales\, project management\, and training expertise in providing effective business solutions through innovation\, culture\, analytics\, and business process re-engineering to improve performance and profits \nIncluded questions \n\n\n\n\n\n14:55-15:05\nCoffee break and networking\n\n\n\n\n15:05-15:40\n\nWhy automating the revenue strategy is the only way forward to deliver more topline? (The presentation will be done in French) \nBy Benedicte Ollagnon\, Regional Director of Sales at Duetto \nAfter having spent many years in the hospitality industry in sales and account management roles\, Benedicte joined HRS as a partner director then moved to a global partnership role with American Express GBT. Benedicte has now joined Duetto as a regional director of sales for France. \nIncluded questions \n\n\n\n\n\n15:40-16:15\n\nHow to take control of your distribution using Google (The presentation will be done in French) \nBy Aude Naveilhan\, Country Manager France at Mirai \nMirai is the hotelier’s partner in the common objective of maximising the potential of direct sales\, commercial independence\, reduction of distribution costs and access without intermediaries to the highest number of potential clients\, always within the general framework that these actions contribute to increase the hotel’s profits. \nIncluded questions \n\n\n\n\n\n16:15\nDrinks and networking\n\n\n\n\n[/mk_table][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]\nPress here to sign up! A limited number of seats is available on a first-come-first-served basis \n[/vc_column_text][/vc_column][/vc_row]
URL:https://hsmai.eu/event/hsmai-day-france/
LOCATION:citizenM Gare de Lyon\, 8 rue Van Gogh\, Paris\, 75012\, France
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
GEO:48.8433237;2.3715776
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=citizenM Gare de Lyon 8 rue Van Gogh Paris 75012 France;X-APPLE-RADIUS=500;X-TITLE=8 rue Van Gogh:geo:2.3715776,48.8433237
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Oslo:20190919T123000
DTEND;TZID=Europe/Oslo:20190919T180000
DTSTAMP:20260621T041431
CREATED:20190605T065029Z
LAST-MODIFIED:20190813T132855Z
UID:10000242-1568896200-1568916000@hsmai.eu
SUMMARY:The HSMAI Day Norway
DESCRIPTION:National event. Press here to read more.\n 
URL:https://hsmai.eu/event/the-hsmai-day-norway/
LOCATION:Grand Hotel Oslo\, Karl Johans gate 31\, 0159\, Oslo\, Norway
GEO:59.9141652;10.7398777
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=Grand Hotel Oslo Karl Johans gate 31 0159 Oslo Norway;X-APPLE-RADIUS=500;X-TITLE=Karl Johans gate 31\, 0159:geo:10.7398777,59.9141652
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20190912T120000
DTEND;TZID=Europe/London:20190912T183000
DTSTAMP:20260621T041431
CREATED:20190416T122502Z
LAST-MODIFIED:20190911T134513Z
UID:10000179-1568289600-1568313000@hsmai.eu
SUMMARY:The HSMAI Day UK
DESCRIPTION:This year´s HSMAI Day UK will take place at beautiful St James Court Hotel in London which is part of Taj Hotels \nThe HSMAI Day\, UK\nThursday 12 September from 12:00 pm – 6:30 pm (including networking and drinks)\nLunch and networking from 12-1 pm\n \nSt James Court Hotel\, 54 Buckingham Gate\, Westminster\, London \nPress here to download the programme \nIt is free for HSMAI members working directly in the Hotel & Travel industry! \nPress here to sign up!\nUnderstanding the true value of loyalty programmes\nWho Should Attend: \n\nHotel ownership groups that wonder about the value of the loyalty programme (after all\, the owner may think “if it is such a strong brand\, why do I need a Loyalty programme?”)\nThose who want to know how to calculate the value of such programmes\nOthers involved in managing those guests who are part of the hotel’s loyalty programme\nRevenue managers who must learn to incorporate loyalty into their forecasting\n\nFollowing the educational programme we open for networking and drinks until 6:30 pm \nPress here to sign up! It is free from HSMAI members working directly in the Hotel & Travel industry!\nAs a member of HSMAI you can attend the HSMAI Day for free now. This is a new arrangement since last year\, linked to several changes and the new membership prices. Depending on what membership your company has with HSMAI\, you can have a certain amount of participants attending the HSMAI Day free of charge. \nIf you have any questions\, please contact Benedicte on bgb@hsmai.no \n  \nWe have a special rate for accommodation at this hotel with rooms from GBP 230. (Rates include VAT & Breakfast) Book HERE. The hotel is very popular so it fills up very quickly. First come first served! \n 
URL:https://hsmai.eu/event/hsmai-day-uk/
LOCATION:St James Court Hotel\, 54 Buckingham Gate\, Westminster\, London\, SW1E 6AF\, United Kingdom
GEO:51.4985154;-0.1374068
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=St James Court Hotel 54 Buckingham Gate Westminster London SW1E 6AF United Kingdom;X-APPLE-RADIUS=500;X-TITLE=54 Buckingham Gate\, Westminster:geo:-0.1374068,51.4985154
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Amsterdam:20181023T113000
DTEND;TZID=Europe/Amsterdam:20181023T190000
DTSTAMP:20260621T041431
CREATED:20180702T140156Z
LAST-MODIFIED:20181018T145723Z
UID:10000201-1540294200-1540321200@hsmai.eu
SUMMARY:The HSMAI Day Spain
DESCRIPTION:[vc_row][vc_column][vc_column_text css=”.vc_custom_1530520988276{margin-bottom: 0px !important;}”]\nWelcome to The HSMAI Day Spain\nNH Collection Eurobuilding Madrid\nTuesday October 23rd\nFrom 11:30- 19:00 including drinks and networking\nA full-day conference intended to provide you and your team an overview of current industry developments\, focusing on subjects HSMAI considers important to put on the industry’s agenda. \nTarget groups: GM´s and their leadership team\, Destination Directors\, Commercial Leaders\, HR\, RM Directors\, Sales & Marketers and HQ. \nIt´s free to attend for HSMAI company members working directly in the hotel\, event and travel industry. \nWe will end this productive day by handing out the HSMAI & Customer Alliance Guest Experience Award in co-operation with the German company Customer Alliance. The award is based on customer satisfaction data and reviews from different portals\, such as TripAdvisor\, booking.com\, Hotels.com\, Google\, Facebook and more. \n[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_btn title=”Sign up today!” color=”default” align=”center” i_icon_fontawesome=”fa fa-ticket” add_icon=”true” link=”url:https%3A%2F%2Fwww.eventbrite.co.uk%2Fe%2Fthe-hsmai-day-spain-tickets-47668407490|title:Sign%20up%20today!|target:%20_blank|”][vc_column_text]\nProgram\n[/vc_column_text][mk_table]\n\n\n\n\nTime\nWhat\n\n\n\n\n\n\n\n\n\n\n\n\n11:30-12:00\n\nRegistration\, coffee and networking\n\n\n\n\n\n12:00-12:15\n\nWelcome\nBy Ingunn Hofseth\, President & CEO\, HSMAI Region Europe\n\n\n\n\n12:15-12:20\n\nThe moderator for the day is Enzo Aita\, Vice President Marketing at RateGain – Hospitality\nEnzo Aita has over 14 years of hands-on experience in the Hotel\, Travel and Hospitality industries creating insightful business development strategies and utilizing an industry-wide reputation as a Revenue\, Sales and Marketing Management expertise. \n\n\n\n\n\n12:20-12:55\n\n\nLessons on how chatbots can become more than just talk but revenue drivers.\nChatbots and AI technologies have increasing become popular after global brands started adopting them for automation purpose. However\, the value of chatbot technology extends beyond improved customer service. Learn how other hotels are Leveraging the digital technology to enhance the guest experience and drive revenue at the same time. \nBy Akemi Tsunagawa\, Founder & CEO of Bespoke Inc in Tokyo. \nAkemi founded Bespoke in 2015 to create a new digital experience for travelers. Its AI concierge solution\, Bebot\, is world’s most used multilingual chatbot that replaces concierge desks to enhance guest experiences. Bebot is currently servicing wide range of clients from Narita International Airport to Sofitel Hotels.\nPrior to Bespoke\, Akemi worked in institutional product development roles at Fidelity International\, management consulting at Deloitte\, and investment banking at Macquarie Capital. \n\n\n\n\n\n12:55-13:15\n\nThe current state of hotel rate parity in Europe\, a deep dive into parity performance.\nOTA Insight will present findings from the first-ever Hotel Parity Report. Don´t miss it!\n\n\nBy Natividad Perez Granados\, Business Development at OTA Insight\n\n\n\n\n\n\n13:15-14:15\n \nLunch and networking\n\n\n\n\n\n\n14:15-14:50 \n\n\n\nAn update on all the interesting products from Google and hear what every company can learn from Google’s company culture\n\n\nBy Edward Lines\, Industry Manager\, Google \n\n\n\n\n\n\n14:50-15:20\n\n\nBest practices on brand segmentation\, repositioning\, efficiency and transformation\nBy Fernando Vives\, Chief Commercial Officer\, NH Hotel Group \nWith close to 20 years’ experience in the hospitality industry\, Fernando leads NH Hotel Group´s global commercial team and is a member of the Management Committee. \nAs Chief Commercial Officer his responsibilities include sales\, revenue management\, trade marketing\, distribution\, B2B Digital Sales\, business development and groups / transient Worldwide Central Reservation Offices\, including customer care. \nHe is an expert on Revenue Management\, Commercial practices and distribution with experience both in the urban and resort arena and operating hotels in all continents. \n\n\n\n\n\n15:20-15:50\n\n\nHotel marketing requires a strategy that recognizes the need for a strong presence. Philipp will in his presentation share his thoughts about hard and soft branding and the Pros and Cons of the choices\nBy Philipp Weghmann\, Executive Vice President of Europe\, Preferred Hotels & Resorts \nAs Executive Vice President of Europe\, Philipp Weghmann oversees the company’s growth and evolution in the region\, as well as ensuring the retention of nearly 200 member properties across 25 countries in Europe. \nWith more than 15 years of experience in the hospitality industry\, Philipp has an impressive record for supporting hotel owners and operators to achieve their sales\, marketing\, public relations and development goals. Philipp first joined Preferred Hotels & Resorts in 2006 in the role of Regional Director for the Iberian Peninsula and Mediterranean\, and grew the region’s membership from seven to more than 50 member hotels in less than five years. He then took on the role of Area Managing Director for Latin America and Caribbean for the next three years\, and\, during this time\, he was recognized for generating significant awareness of the Preferred Hotels & Resorts brand\, as well as increasing the company’s portfolio of luxury hotels & resorts across the region. \n\n\n\n\n\n15:50-16:10\n\n\nCoffee break and networking\n\n\n\n\n\n16:10-16:30\n\nInfluencing the Traveller Path to Purchase\n74% of travellers who book accommodations make TripAdvisor a part of their online journey. Join us at this session to learn how you can influence and maximise your reach to these booking-ready travellers. \n\nGet data-driven insights on traveller behaviour and purchase patterns\nDiscover how you can influence booking decisions on TripAdvisor\nAccess valuable tips and best practices used by hoteliers\n\nBy Mercedes Sánchez\, Senior Key Accounts Manager at TripAdvisor\n\n\n\n\n16:30-17:00\n \nRevenue vs. Marketing\nHow Revenue Managers and Marketers can achieve greatness \n\nTime\nQuantity\nValue\n\nBy Enzo Aita\, Vice President Marketing at RateGain – Hospitality \n\n\n\n\n\n17:00-17:45\n\nThe changing skills and competencies of future commercial leaders\nDebate with industry leaders and the delegates \nModerator: Simone Puorto\, Travel Tech Journalist\, tnooz \n\nWhat are the top issues facing your discipline and the industry as a whole today?\nIf your business’ priorities have changed in the last year\, what have they shifted away from\, and to?\nWhat components and competences need HSMAI’s attention?\nWhat is the next thing coming at us? Is it an opportunity\, or a challenge?\n\nSimone Puorto is a travel tech journalist for tnooz\, MBA Lecturer Professor for Business Schools such as ESSEC\, ESG and LUISS\, Advisory Board Member for BWG Strategy\, CEO & Founder of his own consulting firm\, co-founder of the startup “Tell the Hotel”\, public speaker\, panel moderator\, and writer for blogs and magazines such as HOTELSMag\, HotelTechReport and BookingBlog. He is a passionate marketing geek with twenty years of experience in the industry. Over the last two decades\, he has worked with hundreds of hotels\, web agencies\, startups and travel-tech providers worldwide\, and all these experiences ended up in two best-selling books and hundreds of articles.\n\n\n\n\n\n\n\n\nFernando Vives\, Chief Commercial Officer\, NH Hotel Group\n\n\n\n\n\n\n\n\n\nPhilipp Weghmann\, Executive Vice President of Europe\, Preferred Hotels & Resorts\n\n \n\n\n\n\n\n17:45-18:10\n\n\nHSMAI & Customer Alliance Guest Experience Award\n\nWe will end this productive day by handing out the HSMAI & Customer Alliance Guest Experience Award in co-operation with the German company Customer Alliance. The award is based on customer satisfaction data and reviews from different portals\, such as TripAdvisor\, booking.com\, Hotels.com\, Google\, Facebook and more. \n\n\n\n\n\n\n18:10-19:00\n \nDrinks and networking\n\n\n\n\n\n[/mk_table][/vc_column][/vc_row][vc_row][vc_column][vc_btn title=”Sign up today!” color=”default” align=”center” i_icon_fontawesome=”fa fa-ticket” add_icon=”true” link=”url:https%3A%2F%2Fwww.eventbrite.co.uk%2Fe%2Fthe-hsmai-day-spain-tickets-47668407490|title:Sign%20up%20today!|target:%20_blank|”][/vc_column][/vc_row]
URL:https://hsmai.eu/event/the-hsmai-day-spain-october-23rd/
LOCATION:NH Collection Madrid Eurobuilding\, Calle Padre Damián\, 23\, Madrid\, 28036\, Spain
ATTACH;FMTTYPE=image/jpeg:https://hsmai.eu/wp-content/uploads/sites/15/2018/07/56239501.jpg
GEO:40.4583783;-3.6859762
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=NH Collection Madrid Eurobuilding Calle Padre Damián 23 Madrid 28036 Spain;X-APPLE-RADIUS=500;X-TITLE=Calle Padre Damián\, 23:geo:-3.6859762,40.4583783
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Berlin:20181016T110000
DTEND;TZID=Europe/Berlin:20181016T180000
DTSTAMP:20260621T041431
CREATED:20180412T230712Z
LAST-MODIFIED:20181016T082608Z
UID:10000190-1539687600-1539712800@hsmai.eu
SUMMARY:The HSMAI Day Germany
DESCRIPTION:[vc_row][vc_column][vc_column_text]\nWelcome to The HSMAI Day Germany \nin cooperation with\n\nScandic Berlin Kurfürstendamm\nTuesday October 16th\nFrom 11:00- 18:00 including drinks and networking\nA full-day conference intended to provide you and your team an overview of current industry developments\, focusing on subjects HSMAI considers important to put on the industry’s agenda. One of this year’s topic is Winning for customers and company culture through HSMAI Region Europe’s program\, The Service Pledge. Tomorrow’s winners are companies that invest in their company culture and bringing the customer experience to the boardrooms. Your company culture and internal communication have a big impact on your reputation\, repeat business and results\, the Service Pledge program gives you tools to fine tune your management of these. \nTarget groups: GM´s and their leadership team\, Destination Directors\, Commercial Leaders\, HR\, RM Directors\, Sales & Marketers and HQ. \nIt´s free to attend for HSMAI company members working directly in the hotel\, event and travel industry. \nWe will end this productive day by handing out the HSMAI & Customer Alliance Guest Experience Award in co-operation with the German company Customer Alliance. The award is based on customer satisfaction data and reviews from different portals\, such as TripAdvisor\, booking.com\, Hotels.com\, Google\, Facebook and more. \n[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][mk_button corner_style=”full_rounded” size=”medium” icon=”mk-moon-ticket” icon_anim=”side” url=”https://www.eventbrite.co.uk/e/the-hsmai-day-germany-tickets-44016364130″ align=”center” button_custom_width=”350″ bg_color=”#663399″]Sign up today![/mk_button][/vc_column][/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1530019989601{margin-bottom: 0px !important;}”]\n Program\n[/vc_column_text][mk_table]\n\n\n\n\nTime\nWhat\n\n\n\n\n\n\n11:00-11:30\n\nRegistration\, coffee and networking\n\n\n\n\n\n11:30-11:40\n\nWelcome\nBy Ingunn Hofseth\, President & CEO\, HSMAI Region Europe \n\n\n\n\n\n11:40-12:10\n\nGrowing Direct Bookings – OTA marketing tactics and how to reply to them\nBy Ralf Denke\, Vice President E-Business\, Deutsche Hospitality \nRalf Denke is Vice President E-Business at the German hotel group Deutsche Hospitality and since January 2015 has been responsible for the whole digital strategy of their brands “Steigenberger Hotels and Resorts”\, “IntercityHotel” and “Jaz in the city”. He manages the online distribution\, online marketing activities and innovation projects for around 100 hotels globally. Ralf has been working in the digital industry for almost 15 years\, mainly at successful startup companies in the travel industry before he joined Deutsche Hospitality. \nRalf is also a member of the HSMAI Region Europe Distribution Advisory Board. \n\n\n\n\n\n12:10-12:30\n\nThe current state of hotel rate parity in Europe\, a deep dive into parity performance.\nOTA Insight will present findings from the first-ever Hotel Parity Report. Don´t miss it!\n\n  \nBy Daniel Brand\, Business Development Manager ay OTA Insight \n\n\n\n\n\n\n12:30-13:30\n\n\nLunch and networking\n\n\n\n\n\n13:30-14:00\n\nHow can you take advantages from HSMAI Region Europe Digital Expert LAB in developing your team?\nBy Margitte Verkruijsse-Reiner\, Project Manager\, Digital Expert program\, HSMAI Region Europe \n\n\n\n\n\n14:00-14:30\n\n\nThe changing skills and competences of future commercial leaders. Moving towards a coaching leadership style.\nBy Susan Meinl\, Director Human Resources\, Design Hotels AG \nSusan is also a member of the HSMAI Region Europe Culture & People Advisory Board. \nThe HSMAI Day Germany will continue the debate from the HSMAI Region Europe Leadership Day in London about how both the customers and sales channels are changing and that it requires different competence of future executives and employees. It also requires a completely different interaction across disciplines and that we work less in “silos” within key areas that HSMAI has its focus: \n\nRevenue Management\nMarketing\nSales\nDistribution\nCulture & People\nInnovation\n\nBy the end of the day there will be a discussion with executive leaders from the hotel and travel industry in Germany \n\n\n\n\n\n14:30-14:50\n\n\nCoffee break and networking\n\n\n\n\n\n14:50-15:10\n\n\nDirect Booking Bermuda Triangle: Why are you losing your website visitors?\nBy André Bressel\, Head of Operations\, Hotelchamp \n\n\n\n\n\n15:10-15:30\n\n\nInfluencing the Traveller Path to Purchase with TripAdvisor\n74% of travellers who book accommodations make TripAdvisor a part of their online journey. Join us at this session to learn how you can influence and maximise your reach to these booking-ready travellers. \n\nGet data-driven insights on traveller behaviour and purchase patterns\nDiscover how you can influence booking decisions on TripAdvisor\nAccess valuable tips and best practices used by hoteliers\n\n\n\n\nBy Mirco Schanz\, Senior Key Account Manager DACH\, TripAdvisor \n\n\n\n\n\n\n\n\n15:30-16:15\n\n\nThe changing skills and competences of future commercial leaders\nModerator: Margitte Verkruijsse-Reiner\, Project Manager\, Digital Expert program\, HSMAI Region Europe \nDebate with industry leaders and the delegates \n\nWhat are the top issues facing your discipline … and the industry as a whole today?\nIf your business’ priorities have changed in the last year\, what have they shifted away from\, and to?\nWhat components and competences need HSMAI’s attention?\nWhat is the next thing coming at us? Is it an opportunity\, or a challenge?\n\n\n\n\n\n\n\n\n\nRalf Denke\, Vice President E-Business\, Deutsche Hospitality\n\n\n\n\n\n\n\n \n\nSusan Meinl\, Director Human Resources\, Design Hotels AG\n\n\n\n\n\n\n\n\n\nDirk Bremer\, President\,  Travel Industry Club\n\n\n\n\n\n\n16:15-16:40\n\n\nHSMAI & Customer Alliance Guest Experience Award\nWe will end this productive day by handing out the HSMAI & Customer Alliance Guest Experience Award in co-operation with the German company Customer Alliance. The award is based on customer satisfaction data and reviews from different portals\, such as TripAdvisor\, booking.com\, Hotels.com\, Google\, Facebook and more. \n\n\n\n\n\n16:40\n \nDrinks and networking\n\n\n\n\n\n[/mk_table][/vc_column][/vc_row][vc_row][vc_column][mk_button corner_style=”full_rounded” size=”medium” icon=”mk-moon-ticket” icon_anim=”side” url=”https://www.eventbrite.co.uk/e/the-hsmai-day-germany-tickets-44016364130″ align=”center” button_custom_width=”350″ bg_color=”#663399″]Sign up today![/mk_button][/vc_column][/vc_row][vc_row][/vc_row][vc_column][/vc_column][vc_column_text css=”.vc_custom_1530019989601{margin-bottom: 0px !important;}”]\n[/vc_column_text]
URL:https://hsmai.eu/event/the-hsmai-day-germany/
LOCATION:Scandic Berlin Kurfürstendamm\, Augsburger Straße 5\, Berlin\, Berlin\, 10789\, Germany
ATTACH;FMTTYPE=image/jpeg:https://hsmai.eu/wp-content/uploads/sites/15/2018/04/fullsizeoutput_b7.jpeg
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
GEO:52.500056;13.3383278
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=Scandic Berlin Kurfürstendamm Augsburger Straße 5 Berlin Berlin 10789 Germany;X-APPLE-RADIUS=500;X-TITLE=Augsburger Straße 5:geo:13.3383278,52.500056
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Amsterdam:20181011T083000
DTEND;TZID=Europe/Amsterdam:20181011T170000
DTSTAMP:20260621T041431
CREATED:20180702T145047Z
LAST-MODIFIED:20181010T122820Z
UID:10000202-1539246600-1539277200@hsmai.eu
SUMMARY:The HSMAI Day Sweden
DESCRIPTION:[vc_row][vc_column][vc_column_text css=”.vc_custom_1530520988276{margin-bottom: 0px !important;}”]\nWelcome to The HSMAI Day Sweden\nClarion Hotel Sign\, Stockholm\nThursday October 11th\nFrom 08:00- 17:00 including lunch\, drinks and networking\nThe HSMAI Day take place at Clarion Hotel Sign in Stockholm. A full-day conference intended to provide you and your team an overview of current industry developments\, focusing on subjects HSMAI considers important to put on the industry’s agenda. One of this year’s topic is Winning for customers and company culture through HSMAI Region Europe’s program\, The Service Pledge. Tomorrow’s winners are companies that invest in their company culture and bringing the customer experience to the boardrooms. Your company culture and internal communication have a big impact on your reputation\, repeat business and results\, the Service Pledge program gives you tools to fine tune your management of these. \nTarget groups: GM´s and their leadership team\, Destination Directors\, Commercial Leaders\, HR\, RM Directors\, Sales & Marketers and HQ. \nIt´s free to attend for HSMAI company members working directly in the hotel\, event and travel industry.  \nSign up today!\nWe will end this productive day by handing out the HSMAI & Customer Alliance Guest Experience Award in co-operation with the German company Customer Alliance. The award is based on customer satisfaction data and reviews from different portals\, such as TripAdvisor\, booking.com\, Hotels.com\, Google\, Facebook and more. \nProgram:\n[/vc_column_text][mk_table]\n\n\n\n\nTime\nWhat\n\n\n\n\n\n\n\n\n\n\n\n\n08:00-09:00\nRegistration\, coffee and networking\n\n\n\n\n09:00-09:10\n \nWelcome  \nBy Ingunn Hofseth\, President & CEO\, HSMAI Region Europe \n\n\n\n\n\n\n09:10-09:20 \n\n\nThe moderator for the day is Andréas Näsman \nAndréas has over 35 years of experience in the travel industry where he worked in several areas of high level. Everything from charters\, airlines\, foreign tourist councils to the municipality. Managing Director\, Marketing Manager\, Business Manager\, Tourist Manager. Even trade fair organizer\, moderator\, lecturer and creator. \n\n\n\n\n\n\n09:20-10:00 \n\n\nTomorrow’s winners \nTomorrow’s winners are companies that invest in their company culture and bringing the customer experience to the boardrooms. Your company culture and internal communication have a big impact on your reputation\, repeat business and results. \nBy Karianne Røisland \n \nThe presentation will be in Norwegian \nKarianne Røisland boasts an 18-year-career in Nordic Choice Hotels\, since the very start\, at which point the chain had no more than five hotels\, and during the expansion\, until seeing 170 hotels. She is experienced in sales\, operations and HR\, both in individual hotels and in the hotel group’s headquarters\, and has advanced through the ranks\, from local sales manager through to hotel manager. Moving on to the corporate HQ\, as Region East Norway VP Sales and\, at a later stage\, for the Nordics. For several years she has also been involved in recruitment\, climate analysis\, mentor and trainee programs\, and in the development of the corporation’s qualification platform in the Choice Academy company\, a total supplier in competence development. Also\, she worked as Commercial Director in winter resort Hafjell/Kvitfjell by Alpinco. Since her 2011 leave of Nordic Choice Hotels she has acted as a self-employed consultant. \nKarianne is a certified HSMAI Region Europe Executive Coach\, among the consultants HSMAI will turn to in the execution of HSMAI program the Winning for Customer – The Service Pledge program \n\n\n\n\n\n\n10:00-10:40 \n\n\nCommunicative leadership in hospitality \nBy Yvonne Sörensen Björud\, Founder/CEO at Consiliandos AB \nThe presentation will be in Swedish \nAn international dedicated and determined CEO with a track record of successful “turn-arounds” of companies in the consumer and hospitality industries. Sales and marketing experience combined with strategic conception\, planning and great capability of implementation. Strong “people person” and communicator\, creating long term working relationships with clients\, customers\, owners\, the board\, management team\, employees and other business partners. The international experience includes management positions in the UK\, France\, Benelux and Switzerland. For many years she was the CEO of Berns. After that she became the CEO of Stureplansgruppen Hotels & Resorts \n\n\n\n\n\n10:40-11:10\n\nCoffee break and networking\n\n\n\n\n\n11:10-11:40 \n\n\nThe current state of hotel rate parity in Europe\, a deep dive into parity performance! OTA Insight will present findings from the first-ever Hotel Parity Report. Don´t miss it! \nBy Tijl Speetjens\, Business Development Manager\, OTA Insight \nThe presentation will be in English \n\n\n\n\n\n11:40-12:00\nInfluencing the Traveller Path to Purchase \n74% of travellers who book accommodations make TripAdvisor a part of their online journey. Join us at this session to learn how you can influence and maximise your reach to these booking-ready travellers. \n\nGet data-driven insights on traveller behaviour and purchase patterns\nDiscover how you can influence booking decisions on TripAdvisor\nAccess valuable tips and best practices used by hoteliers\n\nBy Alistair MacGregor\, Senior Key Accounts Manager at TripAdvisor \nThe presentation will be in English\n\n\n\n\n12:00-13:00\nLunch and networking\n\n\n\n\n13:00-13:40\n\nDriving Digital Transformation in a changing world \nBy Annelie Nässén\, Executive Vice President Global Sales & Marketing at Scandinavian Airlines (SAS) \nThe presentation will be in Swedish \nAnnelie Nässén has held many leading commercial positions at SAS since 1989. She has experience from Digital and B2B sales\, pricing\, revenue management\, distribution customer service\, EGO Stores and SAS Trading Travel Retail. During her time at SAS she has managed to implement a number of changes at a rapid pace\, both within the domestic and international landscape\, and at the same time delivering good results. \n\n\n\n\n\n13:40-14:10\n\n\nThe changing skills and competences of future commercial leaders \nBy Anant Vithlani\, Vice President Sales\, Nordic Choice Hotels and newly elected Chair of HSMAI Region Europe Sales Executive Advisory Board\, reports from the HSMAI Region Leadership Conference in London. \nThe presentation will be in Swedish \nThe HSMAI Day Sweden will continue the debate from the HSMAI Region Europe Leadership Day in London about how both the customers and sales channels are changing and that it requires different competence of future executives and employees. It also requires a completely different interaction across disciplines and that we work less in “silos” within key areas that HSMAI has its focus: \n\nRevenue Management\nMarketing\nSales\nDistribution\nCulture & People\nInnovation\n\nAfter Anants presentation there will be a discussion with executive leaders from the hotel and travel industry in Sweden. \n\n\n\n\n\n14:10-14:30\nCoffee break and networking\n\n\n\n\n14:30-15:15\n\nThe changing skills and competences of future commercial leaders \nPanel discussion with leaders from the industry:  \n\n\n\n\n\n\n\n\nAnnelie Nässén\, Executive Vice President Global Sales & Marketing at Scandinavian Airlines (SAS)\n\n\n\n\n\n\n\n\n\nYvonne Sörensen Björud\, Founder/CEO at Consiliandos AB\n\n\n\n\n\n\n\n\n\nEva Lundström\, Brand & Marketing Director at  Scandic Sweden\n\n\n\n\n\n\n15:15-15:40\nHSMAI & Customer Alliance Guest Experience Award\n \nWe will end this productive day by handing out the HSMAI & Customer Alliance Guest Experience Award in co-operation with the German company Customer Alliance. The award is based on customer satisfaction data and reviews from different portals\, such as TripAdvisor\, booking.com\, Hotels.com\, Google\, Facebook and more. \nThe presentation will be in English\n\n\n\n\n15:40\nDrinks and networking\n\n\n\n\n[/mk_table][/vc_column][/vc_row][vc_row][vc_column][vc_btn title=”Sign up today!” color=”default” align=”center” i_icon_fontawesome=”fa fa-ticket” add_icon=”true” link=”url:https%3A%2F%2Fwww.eventbrite.co.uk%2Fe%2Fthe-hsmai-day-sweden-tickets-47662449670|title:Sign%20up%20today!|target:%20_blank|”][/vc_column][/vc_row]
URL:https://hsmai.eu/event/the-hsmai-day-sweden-october-11th/
LOCATION:Clarion Hotel Sign\, Östra Järnvägsgatan 35\, Stockholm\, 101 26\, Sweden
ATTACH;FMTTYPE=image/jpeg:https://hsmai.eu/wp-content/uploads/sites/15/2018/07/cl_sign_fasad2.jpg
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
GEO:59.3347193;18.0530861
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=Clarion Hotel Sign Östra Järnvägsgatan 35 Stockholm 101 26 Sweden;X-APPLE-RADIUS=500;X-TITLE=Östra Järnvägsgatan 35:geo:18.0530861,59.3347193
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Amsterdam:20181004T083000
DTEND;TZID=Europe/Amsterdam:20181004T170000
DTSTAMP:20260621T041431
CREATED:20180426T193607Z
LAST-MODIFIED:20180927T145611Z
UID:10000197-1538641800-1538672400@hsmai.eu
SUMMARY:The HSMAI Day Holland
DESCRIPTION:[vc_row][vc_column][vc_column_text css=”.vc_custom_1530520988276{margin-bottom: 0px !important;}”]\nWelcome to The HSMAI Day Holland\nVan der Valk Hotel Amsterdam\nAddress: Joan Muyskenweg 20 1096 CJ Amsterdam\nThursday October 4th\nFrom 08:30- 17:00 including drinks and networking\nSign up today!\nA full-day conference intended to provide you and your team an overview of current industry developments\, focusing on subjects HSMAI considers important to put on the industry’s agenda. One of this year’s topic is Winning for customers and company culture through HSMAI Region Europe’s program\, The Service Pledge. Tomorrow’s winners are companies that invest in their company culture and bringing the customer experience to the boardrooms. Your company culture and internal communication have a big impact on your reputation\, repeat business and results\, the Service Pledge program gives you tools to fine tune your management of these. \nTarget groups: GM´s and their leadership team\, Destination Directors\, Commercial Leaders\, HR\, RM Directors\, Sales & Marketers and HQ. \nIt´s free to attend for HSMAI company members working directly in the hotel\, event and travel industry. \nWe will end this productive day by handing out the HSMAI & Customer Alliance Guest Experience Award in co-operation with the German company Customer Alliance. The award is based on customer satisfaction data and reviews from different portals\, such as TripAdvisor\, booking.com\, Hotels.com\, Google\, Facebook and more. \nProgram\n[/vc_column_text][mk_table]\n\n\n\n\nTime\nWhat\n\n\n\n\n\n\n08:30-09:00\nRegistration\, coffee and networking\n\n\n\n\n09:00-09:10\n\nWelcome \n– Ingunn Hofseth\, President & CEO\, HSMAI Region Europe \n\n\n\n\n\n09:10-09:40\n\nEmpathie versus technologie \nWat is het belang hiervan voor onze bedrijfstak in de toekomst? \n– Jordi Wientjes\, HSMAI Region Europe Executive coach \nJordi Wientjes is leisure consultant met jarenlange ervaring in de internationale hotel- en vrijetijdsbranche. Hij zal u in een korte presentatie aan de hand van een aantal voorbeelden uit de praktijk meenemen in de ontwikkelingen op het gebied van techniek\, concepten en service. Onlangs is Jordi gecertificeerd als HSMAI Region Europe Executive Coach voor het Winning for Customers – The Service Pledge programma. Dit concept biedt onze leden de mogelijkheid om met een interne opleiding op locatie van de opdrachtgever een eigen “Service Pledge” te ontwikkelen en in te vullen. \nThis presentation will be in Dutch \n\n\n\n\n\n09:40-10:00\nThe current state of hotel rate parity in Europe\, a deep dive into parity performance. OTA Insight will present findings from the first-ever Hotel Parity Report. Don´t miss it!  \n– Tijl Speetjens\, Business Development Manager\, OTA Insight \nThis presentation will be in English\n\n\n\n\n10:00-10:25\nLiberation Route Europe \nDe geschiedenis van de laatste 12 maanden van W.O.II in West-Europa. De verhalen\, de route\, de strijd om de vrijheid en de Herdenkingsjaren 2019/2020. Hoe verloren we onze vrijheid in 1940\, wat hebben we moeten doen om onze vrijheid terug te krijgen en wat doen we nu om onze vrijheid te beschermen. \nThis presentation will be in Dutch\n\n\n\n\n\n– Jurriaan de Mol\, Director Business Development & Operations\, NBTC Netherlands Board of Tourism & Conventions\n\n\n\n\n\n– Victoria van Krieken\, Chairwoman Liberation Route Europe Foundation\n\n\n\n\n10:25-10:55\nCoffee break and networking\n\n\n\n\n10:55-11:25\nThe Global Experience Marketplace strategy highlights & market insights \nMichiel de Vor\, Area Manager Global Chains\, Booking.com\n\n\n\n\n11:25-11:50\nTechnologie in de hospitality industrie \nThis presentation will be in Dutch\n\n\n\n\n\n– Frank Jongbloets\, Commercieel Manager\, Heuvelman Sound & Vision\n\n\n\n\n\n– Steven Zegelaar\, Marketing Manager\, Heuvelman Sound & Vision\n\n\n\n\n11:50-12:15\n\nListen\, translate & act – how to prepare your business for the future  \n– Angelique Klar\, DGA\, Business Future Fit BV \nThis presentation will be in Dutch \nHow to create winning teams in order to optimize your business and get ready for the next level \n\n\n\n\n\n12:15-13:15\nLunch and networking\n\n\n\n\n13:15-13:40\n\nHow can you take advantages from HSMAI Region Europe Digital Expert LAB in developing your team? \nThis presentation will be in Dutch \n– Margitte Verkruijsse-Reiner\, Project Manager\, Digital Expert program\, HSMAI Region Europe \n\n\n\n\n\n13:40-14:10\nAirbnb: the future of networked hospitality businesses \nThis presentation will be in Dutch \n– Jeroen Oskam\, Director Research Center\, Hotelschool The Hague\n\n\n\n\n14:10-14:30\n\nInfluencing the Traveller Path to Purchase with TripAdvisor \nAlistair MacGregor\, Senior Key Accounts Manager\, TripAdvisor \nThis presentation will be in English \n\n\n\n\n\n14:30-15:00\n\n\nCoffee break and networking \n\n\n\n\n\n15:00- 15:30\n\nThe changing skills and competences of future commercial leaders \n– Fred Witte\, Founding Partner BLOC bv and member of HSMAI Region Europe Innovation Advisory Board \nThis presentation will be in Dutch \nThe HSMAI Day Holland will continue the debate from the HSMAI Region Europe Leadership Day about how both the customers and sales channels are changing and that it requires different competence of future executives and employees. It also requires a completely different interaction across disciplines and that we work less in “silos” within key areas that HSMAI has its focus: \n\nRevenue Management\nMarketing\nSales\nDistribution\nCulture & People\nInnovation\n\nAfter the presentation there will be a discussion. \n\n\n\n\n\n15:30- 16:15\n The changing skills and competences of future commercial leaders. Panel discussion with leaders from the industry \nAngelique Klar\, DGA\, Business Future Fit BV \nArne Visser\, Chief Revenue Officer Center Parcs Europe \nJeroen Oskam\, Director Research Center\, Hotelschool The Hague \nJosje van Dongen\, Head of Innovation\, Hotelschool Maastricht \nMonique Jaspers\, Global Head of Digital Media\, Travelport \nPeter Heule\, CEO Short Stay Group \nThis presentation will be in Dutch \n\n\n\n\n\n16:15- 16:30\n \nHSMAI & Customer Alliance Guest Experience Award\n \nWe will end this productive day by handing out the HSMAI & Customer Alliance Guest Experience Award in co-operation with the German company Customer Alliance. The award is based on customer satisfaction data and reviews from different portals\, such as TripAdvisor\, booking.com\, Hotels.com\, Google\, Facebook and more. \nThe presentation will be in English \n  \n \n\n\n\n\n16:30\n Drinks and networking\n\n\n\n\n\n \n\n\n\n\n\n\n\n\n\n\n[/mk_table][/vc_column][/vc_row][vc_row][/vc_row][vc_column][/vc_column][vc_btn title=”Sign up today!” color=”primary” align=”center” i_icon_fontawesome=”fa fa-ticket” add_icon=”true” link=”url:https%3A%2F%2Fwww.eventbrite.co.uk%2Fe%2Fthe-hsmai-day-holland-tickets-47660091617|title:Sign%20up%20today!|target:%20_blank|”][vc_column_text]\n[/vc_column_text]
URL:https://hsmai.eu/event/the-hsmai-day-amsterdam/
LOCATION:Van der Valk Hotel Amsterdam
ATTACH;FMTTYPE=image/jpeg:https://hsmai.eu/wp-content/uploads/sites/15/2018/07/amsterdam-2799491_1920.jpg
ORGANIZER;CN="HSMAI Holland":MAILTO:postbox@hsmai.eu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Oslo:20180924T083000
DTEND;TZID=Europe/Oslo:20180924T170000
DTSTAMP:20260621T041431
CREATED:20180426T192240Z
LAST-MODIFIED:20180824T122713Z
UID:10000196-1537777800-1537808400@hsmai.eu
SUMMARY:The HSMAI Day Norway
DESCRIPTION:Welcome to The HSMAI Day Norway\nHotel Continental Oslo\nMonday September 24th\nFrom 08:30- 17:00 including drinks and networking\nA full-day conference intended to provide you and your team an overview of current industry developments\, focusing on subjects HSMAI considers important to put on the industry’s agenda. One of this year’s topic is Winning for customers and company culture through HSMAI Region Europe’s program\, The Service Pledge. Tomorrow’s winners are companies that invest in their company culture and bringing the customer experience to the boardrooms. Your company culture and internal communication have a big impact on your reputation\, repeat business and results\, the Service Pledge program gives you tools to fine tune your management of these. \nTarget groups: GM´s and their leadership team\, Destination Directors\, Commercial Leaders\, HR\, RM Directors\, Sales & Marketers and HQ. \nIt´s free to attend for HSMAI company members working directly in the hotel\, event and travel industry. \nWe will end this productive day by handing out the HSMAI & Customer Alliance Guest Experience Award in co-operation with the German company Customer Alliance. The award is based on customer satisfaction data and reviews from different portals\, such as TripAdvisor\, booking.com\, Hotels.com\, Google\, Facebook and more. \nPress here to see the program and to sign up!
URL:https://hsmai.eu/event/the-hsmai-day-oslo/
LOCATION:Hotel Continental\, Stortingsgata 24/26\, Oslo\, 0117\, Norway
ATTACH;FMTTYPE=image/jpeg:https://hsmai.eu/wp-content/uploads/sites/15/2018/04/fullsizeoutput_b6.jpeg
ORGANIZER;CN="HSMAI Norway":MAILTO:postbox@hsmai.no
GEO:59.9140399;10.7338908
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=Hotel Continental Stortingsgata 24/26 Oslo 0117 Norway;X-APPLE-RADIUS=500;X-TITLE=Stortingsgata 24/26:geo:10.7338908,59.9140399
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20180914T083000
DTEND;TZID=Europe/London:20180914T170000
DTSTAMP:20260621T041431
CREATED:20180621T221730Z
LAST-MODIFIED:20180913T095103Z
UID:10000200-1536913800-1536944400@hsmai.eu
SUMMARY:The HSMAI Day UK
DESCRIPTION:Welcome to The HSMAI Day UK\nChesterfield Mayfair Hotel\nFriday 14 September from from 08:30-17:00\nA full-day conference intended to provide you and your team an overview of current industry developments\, focusing on subjects HSMAI considers important to put on the industry’s agenda. One of this year’s topic is Winning for customers and company culture through HSMAI Region Europe’s program\, The Service Pledge. Tomorrow’s winners are companies that invest in their company culture and bringing the customer experience to the boardrooms. Your company culture and internal communication have a big impact on your reputation\, repeat business and results\, the Service Pledge program gives you tools to fine tune your management of these. \nTarget groups: GM´s and their leadership team\, Destination Directors\, Commercial Leaders\, HR\, RM Directors\, Sales & Marketers and HQ. \nIt´s free to attend for HSMAI company members working directly in the hotel\, event and travel industry. \nWe will end this productive day by handing out the HSMAI & Customer Alliance Guest Experience Award in co-operation with the German company Customer Alliance. The award is based on customer satisfaction data and reviews from different portals\, such as TripAdvisor\, booking.com\, Hotels.com\, Google\, Facebook and more. \n  \n[vc_row][vc_column][vc_btn title=”Sign up here!” style=”3d” align=”center” i_icon_fontawesome=”fa fa-ticket” add_icon=”true” link=”url:https%3A%2F%2Fwww.eventbrite.co.uk%2Fe%2Fthe-hsmai-day-london-tickets-46930901590||target:%20_blank|”][vc_column_text css=”.vc_custom_1530170885249{margin-bottom: 0px !important;}”]\nProgram\n  \n\n\n\n08:30–09:00\nRegistration\, coffee and networking\n\n\n09:00- 09:10\nWelcome  \nBy Sylvia Kolk\, Project Manager\, HSMAI Region Europe\n\n\n\nThe moderator for the day will be Carl Weldon\, COO Europe\,  The Hospitality Financial & Technology Professionals (HFTP)\n\n\n09:10–09:45\nWinning your customers with your culture! \nBy Frank Fiskers \nHe will share his thoughts about leadership and Winning your customers with your culture! Frank Fiskers has held leadership roles in the hotel industry for 25 years across multiple countries throughout Europe and Africa\, and has held a number of top executive positions in reputable hotel corporations such as Carlson Rezidor Hotel Group and Hilton Hotels Worldwide. For more than seven years he was the President and CEO of Scandic Hotels and led Scandic to world-wide recognition and multiple awards for its outstanding work within sustainability. Scandic Hotels almost doubled from 130 to 280 hotels under his leadership. Frank left Scandic Hotels 1 July 2017 and he is now on the Scandic’s Board of Directors.\n\n\n09:45–10:10\nThe current state of hotel rate parity in Europe\, a deep dive into parity performance. OTA Insight will present findings from the first-ever Hotel Parity Report. Don´t miss it! \n\n\n\nBy Gino Engels CCO and Co-Founder\, OTA Insight\n\n\n\n10:10–11:00 \nIncluding Q & A\nCan empathy survive technology?  \nBy Eric O’Halleran\, Executive coach\, HSMAI Region Europe. \nIn an era where conferences are often run via satellite\, when travel agencies are closing at an alarming rate and whole categories of front line staff are being replaced by computers\, the value of human contact has grown with it’s rarity. This makes your service culture more important than ever before. AI does not yet do empathy or kindness or care; only your people can deliver that. What is your strategy to ensure that your people will have the greatest impact? \nThis session will look at stories of surprising successes and epic failures in the pursuit of marrying technology and service to deliver world-class customer service. Social media strategy\, contact points\, CRM and service recovery will live or die by the way your team deliver them. Our customers expect us to use technology\, but we only exceed their expectations when we match technology with very human qualities; kindness\, teamwork\, humour and empathy. \nEric O’Halleran has over 30 years of experience in the travel industry. He believes that business success requires the best technology used by people who are the heart of their companies. He has worked with British Airways and other organisations to develop company cultures where people are motivated by a common purpose and a shared understanding\, feel engaged and collaborate effectively to win for their customers.\n\n\n11:00–11:20\nCoffee break and networking\n\n\n11:20–11:40\n\n\n\n\n\n\n\n\n\n\nWhat Every Company Can Learn from Google’s Company Culture\n\n\n\nBy Edward Lines\, Industry Manager\, Google \n\n\n\n\n11:40-12:10\nThe hybrid traveler – the needs of the 24/7 world we live in. \nBy Amanda Elder – Chief Commercial Officer\, Kempinski Hotels \nAmanda has a long and successful history in hospitality sales and marketing around the globe at leading companies such as Starwood\, Marriott\, and FHRI. At Kempinski she is responsible for all commercial areas for this noted global luxury hotel company\, including marketing\, branding\, revenue\, sales\, PR\, digital\, distribution\, and loyalty. In her short tenure at Kempinski\, she has been recognized as a key part of the executive team and is the first woman to join the Kempinski Hotels management board. \nEarlier this year Amanda was recognised by HSMAI Region Europe for being one of the ‘Top 20 Extraordinary minds and contributors of the industry’s Commercial & Revenue Optimization Leaders’.\n\n\n12:10–13:10\nLunch and networking\n\n\n13:10–13:30\n \nLearn more about how London is promoting the city for events and corporate buyers\n \nBy Tracy Halliwell – Director of Tourism\, Conventions & Major events\, London & Partners\n\n\n13:30–14:30\nThe changing skills and competences of future commercial leaders \nBy David Sparrow\, Managing Director\, DS Sales Solutions and member of HSMAI Region Europe Sales Advisory Board \nThe HSMAI Day UK will continue the debate from the HSMAI Region Europe Leadership Day about how both the customers and sales channels are changing and that it requires different competence of future executives and employees. It also requires a completely different interaction across disciplines and that we work less in “silos” within key areas that HSMAI has its focus: \n\nRevenue Management\nMarketing\nSales\nDistribution\nCulture & People\nInnovation\n\nAfter the presentation there will be a discussion and you will meet the following:\n\n\n\nJonathan Raggett\, Managing Director\,  Red Carnation Hotels \n \n\n\n\nMia Touzin Leffler\, Education Adviser\,  HSMAI Region Europe\n\n\n\nFrank Wolfe\, CEO\, HFTP\n\n\n\nWarren Mandelbaum\, Director of Sales UK&I\, IDeaS\n\n\n14:30-14:50\n Coffee break and networking\n\n\n14:50-15:40\n Roundtable discussions\nConcurrent sessions held by specialists in their respective fields.\nTwo sessions x 25 minutes\n\n\n\n1. Building a revenue management culture – or managing a revenue building culture? \nFor a hotel to deliver a revenue management strategy requires coordinated activity across a number of departments and roles. Common wisdom supports the need to build a revenue management culture in the organisation\, but delivery of the strategy is often undermined by the differing departmental expectations and conflicts. \nIs this a bad thing? How can the lack of status quo be turned to your advantage? \nMichael Talbot\, Sales Director Infor Hospitality UKI\n\n\n\n2. How to fine-tune Revenue Management Strategy to impact reputation\, repeat business & results \nIn today’s typical hotel IT eco-system\, a seemingly endless quantity of accessible demand and market intelligence data is now available to help commercial hotel teams deploy more informed and effective strategies. It’s also helping foster an environment of clarity for hoteliers\, bridging the gap between marketing ROI and sales retention efforts\, ideally leading to more coherent business strategy. \nHow can revenue management take a lead in harnessing all this data\, to not just assemble and coordinate it all amongst cross-functional departments\, but to fully optimise it in the decision-making process? \nNeil Corr\, Head of Advisory services EMEA\, IDeaS\n\n\n14:50-15:40 \n(one session)\n3. Company culture + Guest experience = Winners of tomorrow \nTo make a difference to the value of your brand: 50% of consumer product investments are being redirected towards customer experience innovations. \nCould our ‘touch points’ work harder to create more ‘above and beyond’ experiences? \nHow ready are we to make AND deliver service pledges to our guests? \nThis is what HSMAI’s Region Europe’s Service Pledge initiative is about- join the session on how to engage teams in strengthening the value of your brand. \nMia Touzin Leffler Education Adviser\, HSMAI Region Europe\n\n\n15:40–16:25\nPlenary exchange of experience/on-stage reflections. Energy\, motivation\, music. \nWe will end this productive day by handing out the HSMAI & Customer Alliance Guest Experience Award in co-operation with the German company Customer Alliance. The award is based on customer satisfaction data and reviews from different portals\, such as TripAdvisor\, booking.com\, Hotels.com\, Google\, Facebook and more.\n\n\n16:25\nDrinks and networking\n\n\n\n[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_btn title=”Sign up here!” style=”3d” align=”center” i_icon_fontawesome=”fa fa-ticket” add_icon=”true” link=”url:https%3A%2F%2Fwww.eventbrite.co.uk%2Fe%2Fthe-hsmai-day-london-tickets-46930901590||target:%20_blank|”][/vc_column][/vc_row]
URL:https://hsmai.eu/event/the-hsmai-day-uk/
LOCATION:The Chesterfield Mayfair Hotel\, London\, 35 Charles St\, Mayfair\, London\, W1J 5EB\, United Kingdom
ATTACH;FMTTYPE=image/jpeg:https://hsmai.eu/wp-content/uploads/sites/15/2018/06/fullsizeoutput_b4.jpeg
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
GEO:51.507668;-0.1470636
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=The Chesterfield Mayfair Hotel London 35 Charles St Mayfair London W1J 5EB United Kingdom;X-APPLE-RADIUS=500;X-TITLE=35 Charles St\, Mayfair:geo:-0.1470636,51.507668
END:VEVENT
END:VCALENDAR