HSMAI Region Europe

Commercial Career Start Program – Marketing Track
2026-04-23 17:00 - 18:30, 2026-04-30 17:00 - 18:30, 2026-05-07 17:00 - 18:30, 2026-05-14 17:00 - 18:30 (Europe/Amsterdam)
HSMAI Europe Commercial Career Start Program supports hospitality students and recent graduates in transitioning from studying to their first roles in sales, revenue, or marketing in the industry.
The program is structured as a series of online sessions delivered by hospitality industry professionals from program partners – Marriott International, Wyndham Hotels & Resorts, IHG Hotels & Resorts and Accor – who share how sales, revenue, and marketing roles work in practice.
The program will last 12 weeks (mid-March – early June 2026), and will include classroom-size weekly group sessions. The program offers three tracks: Sales, Revenue, and Marketing.

Power Up | Tromsø | April 2026 – Postponed due to strike
2026-04-28 05:00 - 20:00 (Europe/Oslo) | Clarion Hotel The Edge, Kaigata 6, Tromsø, 9008
Power Up | Tromsø| April 2026 📅 Tirsdag, 28 April 2026 – UTSATT GRUNNET HOTELLSTREIK
⏰ 5:00 pm – 8:00 pm, inkludert networking og enkel servering
📍 Clarion Hotel® The Edge, Kaigata 6, 9008 Tromsø, Norway
På grunn av den pågående hotellstreiken i Norge ser vi oss dessverre nødt til å utsette Power Up i Tromsø som var planlagt 28. april. Vi kommer tilbake med ny dato så snart streiken er over.
Due to the ongoing hotel strike in Norway, we unfortunately need to postpone the Power Up event in Tromsø, originally scheduled for 28 April. We will announce a new date as soon as the strike has ended.
HSMAI Europe inviterer, i samarbeid med kommunikasjonsbyrået Maverix, til et inspirerende bransjetreff om hvordan kunstig intelligens er i ferd med å transformere både kundereisen og den kommersielle strategien i hotell- og reiselivsbransjen.
Hvordan påvirker AI måten vi møter gjestene på – fra første kontakt til etter oppholdet? Og hvordan endrer teknologien rollen til dagens revenue leaders?
Vi diskuterer hvor grensene for AI faktisk går, og hvilke ferdigheter fremtidens ledere innen revenue og kommersiell strategi må utvikle for å lykkes i en stadig mer teknologidrevet bransje.
Samme kveld vil vi dele ut TrustYou Excellence Award, hvor to utvalgte hoteller vil anerkjennes for sine fremragende gjeste tilbakemeldinger og gjennomgående sterke prestasjoner i sitt omdømme på nett de siste 12 månedene. Basert på verifiserte gjeste tilbakemeldinger fra flere plattformer, fremhever denne prisen vedvarende kvalitet i gjestetilfredshet innen regionen.
Det blir faglig påfyll, innsikt og gode diskusjoner – kombinert med mulighet for mingling og nettverksbygging.
Begrenset antall plasser – meld deg på nå!
Program for ettermiddagen

Ida Kristine Jakobsen, General Manager Clarion Hotel The Edge ønsker velkommen

Ingunn Hofseth, President og CEO i HSMAI Europe gir et innblikk i HSMAIs arbeid i Norge og resten av Europa, og viser hvordan medlemskap kan skape verdi, innsikt og nye muligheter for den enkelte bedrift.

Linda Nordheim, CEO i Maverix, skal snakke om hvordan KI påvirker markedsføringen, kundereisen og bookingen på nye måter – hvilke muligheter det gir og hvilke fallgruver man må være bevisst på.
Etter innleggene blir det diskusjon og spørsmålsrunde, etterfulgt av nettverksbygging med lett servering og noe godt i glasset.

Commercial Career Start Program – Sales Track
2026-04-28 17:00 - 18:30, 2026-05-05 17:00 - 18:30, 2026-05-12 17:00 - 18:30 (Europe/Amsterdam)

Commercial Career Start Program – Revenue Track
2026-04-29 17:00 - 18:30, 2026-05-06 17:00 - 18:30, 2026-05-13 17:00 - 18:30 (Europe/Amsterdam)

Power Up | London | April 2026
2026-04-29 18:00 - 21:00 (Europe/Oslo) | Sofitel London St James, 6 Waterloo Pl, London, SW1Y 4AN, United Kingdom
📅 Wednesday, 29 April 2026
⏰ 6:00 pm – 9:00 pm
📍 Sofitel St. James, London
We are delighted to welcome you back to another Power Up session in London. This time, for an exclusive evening event at Sofitel St. James, London, on Wednesday, April 29th at 6:00 PM.
We are especially honoured to welcome Thanos Papasavvas, Founder & CIO of ABP Invest, who over the past year has become one of the most valued and sought-after speakers across several HSMAI Europe cities. Based in London, Thanos is widely recognised for his deep expertise in global economics and geopolitics and is a frequent guest on major financial media outlets including BBC, Bloomberg, and CNBC.
Thanos Papasavvas
Founder & CIO of ABP Invest With an outstanding background that includes the CFA designation, membership of Chatham House, and an MSc in Economics from Birkbeck, University of London, Thanos brings exceptional insight into the forces shaping Europe’s future.
The European Outlook: The Economic and Geopolitical Risks and Opportunities Ahead
In this timely and highly relevant session, we will take an in-depth look at Europe’s economic and geopolitical landscape, highlighting the key risks and opportunities influencing commercial strategy.
Following Thanos’ presentation, we will also examine how the conflict in the Middle East has affected booking prices, altered destination choices, and created uncertainty. Michael Nowlis, Programme Director, MBA Programmes at Imperial College Business School, and Chair of the HSMAI Europe Board of Directors, will lead the discussion and explore the implications for the hospitality and travel industry.
This promises to be an insightful and highly relevant evening discussion, and we very much look forward to welcoming you.

HSMAI Europe LEADERSHIP DEVELOPMENT CAMP
2026-05-03 - 2026-05-08 | Pullman Paris Center Bercy, 1 Rue de Libourne, Paris, 75012, France
Unlock Your Leadership Potential at HSMAI Europe’s Leadership Development Camp 2026
📅 Sunday, May 3rd – Thursday, May 7th 2026
📍Pullman Paris Center Bercy, Paris The Commercial Summer Camp is back – reimagined, rebranded, and heading to Paris for the very first time! In May 2026, HSMAI Region Europe proudly presents the 5th edition of this flagship program, designed to accelerate the development of the next generation of commercial and general management leaders in hospitality.
Building on the strong legacy of the Commercial Summer Camp, the Leadership Development Camp continues the same proven format and target audience while placing an even stronger emphasis on leadership capability, influence, and cross-functional decision-making. Following four successful editions in Amsterdam, London, and Lisbon, this program has earned enthusiastic support from participants and industry leaders alike and 2026 promises to be the most exciting edition yet.
Target Group: General Managers and Rising General Manager, Heads of Department, Senior Supervisors, Sales/Marketing/Revenue Directors, Asset Managers, and Multi Unit Staff.
Hospitality professionals are increasingly asked to strengthen their business skills, think like owners, and have the mindset of a “Chief Business Manager”. This program sharpens the skills, knowledge, and mindset that form the business foundations of a successful leader/manager throughout their career. It provides the three essentials of business acumen needed for effective decisions, efficient execution, and positive business scorecard results:
Financial Competence
Strategic Thinking
Communications
We will kick off the first 2 days in a very dynamic way,using a blended learning approach including real-time hotel simulation competition in a real-to-life dynamic market using the world’s leading lodging business simulation. Now more than ever it is essential that you know what contributes to the bottom line of your business, not only from your perspective, but from all departments. You have to demonstrate business acumen.
About the First two Days
The first 2 days are led by an experienced hospitality professional with multi-national experience in operations leadership and management training. She will focus on four modules form the learning core:
Targeting Business Priorities
Provides complete competence in using the Income Statement, Balance Sheet, and Cash Flow Statement to target the business priorities that will produce business results. Participants will become financially fearless in putting financial information to use.
Managing Business Priorities
Participants will have mastery of the STR metrics, terminology, and lodging calculations that assist in turning business priorities into measurable business results. Participants will be competent in measuring both internal business results and indexing those results against the field of competitors.
Leading with Communications
Turning business priorities into business results means working through and with other people. Here participants will learn their own communications characteristics and how to put them to best use in one-to-one and group communications that drive business results.
Partnering with Owners Priorities
While the goals of owners and managers are similar, their views, jargon, and calculations may be quite different. Here participants will learn the owner’s side, enabling them to partner effectively with owners in areas of asset management, capital investment, contracts, and return on equity.
Real World Learning
The learning modules are put to immediate use in a real-to-life business simulation where participants learn how their competitive strategies and decisions affect a hotel’s results and those of the competition.
Working individually or in teams, participants operate a hotel from the position of the General Manager. They compete with other individuals/teams in real time and within the realistic market dynamics of a competitive set of hotels. As in the real world, the competitive strategies and decisions made by the GM impact the hotel’s results and the results of the other competing hotels.Participants will work to construct, promote and deliver a competitive price/value proposition to the market. In this way their learning is stimulated using different approaches:
Mindset
Participants will act at a General Management level and take actions from this position based on the information input. This stimulates:
strategic thinking, planning, and competitive proactivity in a dynamic market place; the development of a cost effective, competitive product which offers both market value and sound levels of financial returns; awareness of the financial impact of daily decisions on monthly and annual business results; a total overview of the hotel and how departments interrelate to produce business results.
Knowledge & Skills
Participants learn to act quickly and decisively with the confidence of competence in:
forecasting and budgeting, targeting business priorities, competitive response, variance and financial analysis; financial statements, industry metrics and STR indexes, financial ratios, capital investment and cash flow.
Decision-Making Ability
During the simulation, participants will make decisions on all aspects of hotel management:
forecasting, room and F &B outlet pricing, refurbishment, capital improvements, staffing salaries,training & development, marketing & advertising, RFP’s and displacement analysis.
Reporting & Analysis
To make the decisions, participants will need to be aware of and interpret reports at all levels,including:business summary, balanced scorecards, revenue variance, financial rations, room market segment share, F&B and other departments, rentals and other incomes, competition,reputation management, staffing levels, competence & turnover, guest feedback and general trends.
Certified in Hospitality Business Acumen (CHBA)
At the end of the two-day and the simulation, participants will have the opportunity to take an online exam to earn HSMAI’s globally recognised CHBA certification. The certification fee of USD 625 is included for all participants attending the HSMAI Europe Leadership Development Camp in Paris in May.
Commercial Leadership Focus – Wednesday and Thursday
The final two days of the HSMAI Region Europe Leadership Development Camp are dedicated to commercial leadership excellence, bringing together Revenue Management, Sales and Marketing as equally critical drivers of sustainable growth in hospitality.
Participants explore how these disciplines must work in close alignment to shape demand, positioning, pricing, and distribution strategies that deliver long-term value. Through interactive sessions, case-based learning, and applied workshops, the program focuses on data-driven decision-making, effective use of commercial insights, and the ability to translate strategy into measurable performance outcomes.
The program also strengthens participants’ ability to lead, influence, and negotiate across complex commercial environments, including a dedicated focus on influence and negotiation skills.
Programme Fees – HSMAI Europe Leadership Development Camp

HSMAI Europe Member: EUR 2,900
Non-Member: Please contact us for rates
Team Discounts: Available for 3+ participants from the same organisation (please contact us for details)
The programme fee includes: welcome dinner, the full programme, lunches, coffee breaks, materials, the fee for the certification (USD 625) and access to all sessions.
Programme Timetable
See the complete programme by downloading the PDF. Join us in Paris in May 2026 and be part of the 5th edition of one of HSMAI Europe’s most impactful leadership programs. This is your opportunity to learn, connect, and grow with the industry’s future leaders. Target group: General Managers and Rising General Manager, Heads of Department, Senior Supervisors, Sales/Marketing/Revenue Directors, Asset Managers, and Multi Unit Staff.
Please contact postbox@hsmai.eu for more information.

Workshop: The Profit Game – Making Better Booking Decisions in MICE
2026-05-06 18:00 - 21:00 (Europe/Paris) | Pullman Paris Center Bercy, 1 Rue de Libourne, Paris, 75012, France
Workshop: The Profit Game – Making Better Booking Decisions in MICE
Wednesday, May 6th, 2026
Pullman Paris Centre Bercy, Paris
By Thijs Peters, Partner at Conventus Consultants In this interactive 90-minute workshop, participants explore the complexity of booking decisions in today’s MICE market.
We start with a short introduction covering key industry trends and the fundamentals of MICE revenue build-up, setting the context for smarter commercial decision-making.
The main part of the session is The Profit Game, an engaging business simulation where teams manage a continuous flow of incoming requests. Participants must constantly decide which business to accept and which to decline, balancing revenue, profitability, risk, and future opportunity. Working with limited information and under time pressure, teams experience first-hand how challenging it is to optimise performance in a dynamic market environment.
This workshop is highly relevant for:
Management teams, to experience the real complexity behind daily sales and revenue decisions
Sales and operational teams, to better understand how to prioritise and optimise booking strategies
The session combines market insights with hands-on experience, creating a high-energy learning environment where one key question drives the competition: Who generates the most profit from the same market? Register Here

Workshop: How to make your MICE data actionable? A profit game!
2026-05-18 15:00 - 18:00 (Europe/Paris) | Hotel nhow Frankfurt, Brüsseler Str. 1-3, 60327, Frankfurt am Main, Germany
Workshop: How to make your MICE data actionable? A profit game!

This workshop is exclusively designed for hoteliers only.
Monday, May 18th, 2026
Hotel nhow Frankfurt, Germany Working with limited information and under time pressure, teams experience first-hand how challenging it is to optimise performance in a dynamic market environment.
This workshop is designed for commercial, revenue and sales leaders in hospitality who want to move beyond simply “seeing the MICE data” to truly understanding and using it. In just a few hours, you’ll explore how your tech stack connects to commercial decisions, sharpen your ability to interpret key performance data, and apply proven revenue management principles in practical scenarios.
Through hands-on exercises, real-life cases, and a dynamic Profit Game, you’ll gain new perspectives on pricing, segmentation, and business evaluation. This session is ideal for those who are looking to make smarter, more confident decisions that drive profitability.
This HSMAI workshop is brought to you by Conventus Consultants, Seerio, and Preferred Hotels & Resorts.
Mark Struik
Partners at Conventus Consultants

Tobias Tegetmeyer
Co-founder & Managing Partner at Seerio
Register Here

Commercial Career Start Program – All Tracks
2026-05-20 17:00 - 18:30, 2026-05-27 17:00 - 18:30, 2026-06-03 17:00 - 18:30 (Europe/Amsterdam)

Power Up | London | June 2026
2026-06-01 18:00 - 21:00 (Europe/Oslo) | InterContinental London Park Lane, One Hamilton Place, Park Ln, London, London, W1J 7QY, United Kingdom
📅 Monday, 1 June 2026
⏰ 6:00 pm – 9:00 pm
📍 InterContinental Park Lane , London
Free registration for HSMAI Europe Members

We are delighted to welcome you back to another Power Up session in London. This time, for an exclusive evening event at InterContinental Park Lane, London, on Monday, June 1st at 6:00 PM. AGENDA We will kick off the programme with a short presentation from Erik Muñoz, Director Business Development EMEA at Trust You on the topic of:
When Guests Speak, Brands Must Answer: The Rise of the Always-Reply Experience
AI, Chaos & Commercial Strategy: The Next Era of Revenue Management
Can AI replace the modern revenue leader?
By Michael Grohs, Vice President Commercial Transformation at Radisson Hotel Group and Member of the HSMAI Europe Board of Directors
In this session, we explore how AI is reshaping commercial strategy, where its real limits lie, and what skills revenue leaders will need next.
Mind the Gap: Between AI Hype and What Actually Works
By Aneesh Gupta, Founder & Managing Director at Centelli
Everyone’s talking about AI. Far fewer are talking about what it really is, where it belongs, and what breaks when you rush. We will separate automation from AI, personal productivity tools from enterprise systems, and show how commercial leaders can use both to differentiate – without betting the business on a buzzword.
AI in Hospitality: Reality vs Hype
An interactive panel discussion with:

MODERATOR
Peter Heath
Managing Director at Venue Performance and Member of the HSMAI Europe Advisory Board of the UK

Michael Grohs
Vice President Commercial Transformation at Radisson Hotel Group and Member of the HSMAI Europe Board of Directors

Aneesh Gupta
Founder and Managing Director at Centelli

Kelly Cronin
Revenue & Commercial Director at Village Hotels and Member of the HSMAI Europe Board of Directors
Free registration for HSMAI Europe Members
We would be delighted to have you join us. Registrations are open – Secure your spot today!

Power Up | Amsterdam | June 2026
2026-06-17 15:00 - 18:00 (Europe/Amsterdam) | INNTEL HOTELS AMSTERDAM LANDMARK, VOC-kade 600, Amsterdam, Amsterdam, 1018, Netherlands
Power Up | Amsterdam | June 2026 📅 Wednesday, 17 June 2026
⏰ 3:00 pm – 6:00 pm
📍 Inntel Hotels Amsterdam Landmark
What will the next 12–24 months mean for hospitality in the Netherlands?
Join HSMAI Europe in Amsterdam for an afternoon of insight, discussion, and networking with hospitality professionals from across the Netherlands. Sarah Duignan, Director of Client Relationships at STR, will share a market outlook on what the next 12–24 months may hold for the hospitality industry. Her presentation will be followed by an interactive discussion about the opportunities and challenges ahead.
Whether you work in revenue management, sales, marketing, distribution, or commercial strategy, this Power Up is a valuable opportunity to gain fresh market insight and connect with industry colleagues. Programme
3:00 pm – Registration and coffee
3:30 pm – Welcome
3:40 pm – Presentation by Sarah Duignan: An Outlook for the Next 12–24 Months
4:15 pm – Conversation with Sarah, followed by audience questions and discussion
5:00 pm – 6 pm – Networking and drinks
Free registration for HSMAI Europe members.

Future YOU | Breda
2026-06-18 14:00 - 16:30 (Europe/London) | Breda University of Applied Sciences, Monseigneur Hopmansstraat 2, Breda, 4817 JS, Netherlands
Future YOU An event designed to help young people discover rewarding (and sometimes unexpected) career paths in the hospitality industry such as sales, revenue management and marketing. 📅 Thursday, 18th June
⏰ 2.00 pm – 4.30 pm
📍 Breda University of Applied Sciences
Students will hear real career stories, ask questions to professionals, and meet companies offering jobs and internships locally. Whether students are considering work, study, or are simply curious—Future YOU is where they can explore what the hospitality industry can offer them.

Short talks on career paths in hospitality
Q&A covering students’ questions
Meeting companies offering jobs and internships in the area
Food, refreshments and prizes

(Virtual) Special Edition Curate: What is the Future of Revenue Management?
2026-06-18 17:00 - 18:00 (Europe/Oslo) | Virtual
Special Edition Curate: The Future of Revenue Management DATE: Thursday, June 18th 2026
TIME: 5:00 PM – 6:00 PM (CET)
LOCATION: Virtual Session
FULLY BOOKED!
Join us for a special edition of the HSMAI Europe Curate, where we will explore one of the most important questions facing our industry today: What is the future of Revenue Management?
For this edition, we are opening the Curate to all HSMAI Europe members — not only senior leaders as we traditionally do — creating a broader industry conversation around how Revenue Management is evolving and what this means for the future of commercial strategy in hospitality.

We are delighted to welcome Dr. Sherri Kimes, Emeritus Professor of Operations Management at the Cornell University School of Hotel Administration, who will share key findings from a global industry study examining the evolution of the Revenue Management function — from changing decision-making processes to the growing role of systems, automation, data, and AI.
The session will also include an interactive discussion on the implications of these findings for commercial teams, hotel leaders, owners, technology partners, and the wider hospitality industry.
We invite you and your team to join us for this special edition of the Curate.
Sign up today and be part of the conversation shaping the future of Revenue Management. REGISTER HERE

Roundtable | Lisbon | July 2026
2026-07-01 09:30 - 11:30 (Europe/Lisbon) | Palácio do Governador, R. Bartolomeu Dias 117, Lisboa, 1400-030, Portugal
Roundtable | Lisbon | July 2026 📅 Wednesday, 1 July
⏰ 9:30 am – 11:30 am
📍 Palácio do Governador, R. Bartolomeu Dias 117, 1400-030 Lisboa, Portugal
Join us in Lisbon for an open and insightful roundtable discussion on asset management, ownership expectations and the realities of hotel performance.
Christelle Pitrel, VP Asset Management at Highgate, will kick off the roundtable and guide the conversation, bringing her expertise and perspective.
An open and candid discussion bringing together operational and commercial leaders to explore one of hospitality’s greatest challenges: aligning ownership ambitions with the realities of day-to-day hotel performance. Through shared experiences, practical examples and diverse perspectives, we will examine how stronger collaboration, clearer communication and better decision-making can help close the gap between expectations and execution, ultimately creating greater value for both owners and operators.
* Growth vs Profitability – How do we balance top-line ambition with sustainable returns?
* Short-term Performance vs Long-term Asset Value – Are we sacrificing tomorrow for today’s results?
* Accountability and Alignment – Who owns the decisions that shape hotel performance?
* The Reporting Gap – Are owners getting the insights they need, or just the numbers?
* Capital Priorities – What deserves investment when resources are limited?
This event is free for HSMAI Europe members. Is your company not a member yet? Please contact us at postbox@hsmai.eu.
Please note, there are only 15 places available for this roundtable. Register today to secure your spot.

Power Up | Oslo | September 2026
2026-09-01 17:00 - 20:00 (Europe/Oslo)
Power Up | Oslo | September 2026 📅 Tuesday, 1 September 2026
⏰ 5:00 pm – 8:00 pm, including networking and drinks
📍Oslo
Topic: MICE is on the agenda
Free registration for HSMAI Europe Members
Michael Grohs
Vice President Commercial Transformation
Radisson Hotel Group

Linda Nordheim
CEO & Founder
Maverix

Tarje Hellebust
General Manager
Radisson Blu Plaza Oslo
We would be delighted to have you join us.
Registrations are now open – Secure your spot today!

Power Up | Rhodes | September 2026
2026-09-10 18:00 - 20:00 (Europe/Oslo) | Helea Lifestyle Beach Resort, Leof. Kallitheas 215, Rodos, Rhodes, 85100, Greece
Power Up | Rhodes | September 2026 📅 Date: Thursday, 10 September 2026
🕔 Time: 6:00 pm – 8:00 pm EET (followed by networking & drinks at Elissa Lifestyle Beach Resort)
📍 Location: Helea Lifestyle Beach Resort, Leof. Kallitheas 215, Rodos 851 00 Free registration for HSMAI Europe Members
We would be delighted to have you join us. Registrations are open – Secure your spot today!

HSMAI Europe Commercial Strategy Forum | Netherlands
2026-09-16 | NBC, Blokhoeve 1, Nieuwegein, 3438 LC, Netherlands
Welcome to the HSMAI Europe Commercial Strategy Forum Netherlands.
This event brings together hospitality professionals to exchange ideas, build relationships, and explore the latest strategies in revenue management, sales, marketing, and distribution.
As an international organization, HSMAI Europe combines global trends, insights, and expertise with strong local knowledge and speakers. By bringing together the best of both worlds, we aim to create a highly relevant and impactful experience for the local market.
Our goal is to provide an inspiring and interactive forum where commercial leaders can learn from each other, discuss current challenges and opportunities, and leave with fresh ideas, practical insights, and valuable connections.
We would be delighted to have you join us and look forward to a great day together in Nieuwegein.

Power Up @ HEDNA | Lisbon 2026
2026-09-16 16:00 - 19:00 (Europe/Lisbon) | Altis Grand Hotel, R. Castilho 11, Lisbon, 1269-072, Portugal
Power Up @ HEDNA | Lisbon
📅 Date: Wednesday, 16th September 2026
⏰ Time: 4PM – 7PM
📍 Location: HEDNA Conference @ Altis Grand Hotel, Lisbon
Free registration for HSMAI Europe Members
We would be delighted to have you join us during the HEDNA Conference for an exclusive PowerUp session. Registrations are open – Secure your spot today!
Moderator

Speakers & Panelists

Christelle Pitrel
VP Asset Management
Chair of the HSMAI Europe Advisory Board for Portugal

Pedro Colaco
CEO of Guestcentric & Great Hotels of the World
Member of the HSMAI Europe Advisory Board for Portugal

Daniel Reeves
Chief Commercial Officer
RoomAngel & HIVE AI

Fabiola Taracena
Senior Sales Manager
Sojern

The Guest-Centric Approach to Hotel Technology

Performance Evolved: Leveraging AI and Data

The Pre-Search Imperative: Winning Guests Before They Click

What You’ll Learn

What top-performing hotels stopped doing this year — and what they replaced it with
How to win direct bookings before guests even start searching
How video and automation are transforming the guest journey
How to design your website for AI agents, not just humans

With 60 seats available, this is your chance to connect directly with top tech partners, exchange ideas with forward-thinking peers, and leave with practical takeaways to transform your business. Don’t miss this high-energy session and sign up now!

Power Up | London | September 2026
2026-09-17 18:00 - 21:00 (Europe/Amsterdam)
Power Up | London | September 2026 📅 Thursday, 17 September 2026
⏰ 6:00 pm – 9:00 pm, including by networking and drinks
📍 London, UK Free registration for HSMAI Europe Members
We would be delighted to have you join us. Registrations are open – Secure your spot today!

Power Up | Thessaloniki | September 2026
2026-09-24 18:00 - 20:00 (Europe/Amsterdam)
Power Up | Thessaloniki | September 2026 📅 Thursday, 24 September 2026
⏰ 6:00 pm – 8:00 pm, followed by networking and drinks
📍 Thessaloniki, Greece Free registration for HSMAI Europe Members
We would be delighted to have you join us. Registrations are open – Secure your spot today!

HSMAI Europe Commercial Strategy Forum | Madrid
2026-10-08 15:00 - 21:00 (Europe/Madrid) | Radisson Red Madrid, C. de Atocha, 123, Centro, Madrid, 28012, Spain
DATE: Thursday, October 8, 2026
LOCATION: Radisson RED Madrid, C. de Atocha, 123, Centro, 28012 Madrid, Spain
TIME: 3PM – 9PM including networking
We will start the registration at 2.30 PM Welcome to the HSMAI Europe Commercial Strategy Forum Madrid.
This event brings together hospitality professionals to exchange ideas, build relationships, and explore the latest strategies in revenue management, sales, marketing, and distribution.
As an international organization, HSMAI Europe combines global trends, insights, and expertise with strong local knowledge and speakers. By bringing together the best of both worlds, we aim to create a highly relevant and impactful experience for the local market.
Our goal is to provide an inspiring and interactive forum where commercial leaders can learn from each other, discuss current challenges and opportunities, and leave with fresh ideas, practical insights, and valuable connections.
We would be delighted to have you join us and look forward to a great day together in Madrid.
