HSMAI Region Europe

The HSMAI Europe Day in Paris
2021-10-07 | Paris, France
The HSMAI Europe Day in Paris
The hospitality industry has changed!
Are you ready to upskill and reskill yourself and your team?
The local events, the HSMAI Days, aim to provide you and your team with an overview of relevant subjects that HSMAI Europe considers important to their members` agenda.
During the local conferences, you will have the opportunity to discuss and ask questions with peers and other representatives from the hospitality industry, including vendors.
It is FREE for HSMAI members!
Target groups: GM’s and their leadership team, Destination Directors, Commercial Leaders, HR, RM Directors, Sales & Marketers and HQ.
Sign up and see the full schedule here

The HSMAI Europe Day in London
2021-10-05 | London, United Kingdom
The HSMAI Europe Day in London
The hospitality industry has changed!
Are you ready to upskill and reskill yourself and your team?
The local events, the HSMAI Days, aim to provide you and your team with an overview of relevant subjects that HSMAI Europe considers important to their members` agenda.
During the local conferences, you will have the opportunity to discuss and ask questions with peers and other representatives from the hospitality industry, including vendors.
It is FREE for HSMAI members!
Target groups: GM’s and their leadership team, Destination Directors, Commercial Leaders, HR, RM Directors, Sales & Marketers and HQ.
Sign up and see the full schedule here

Post Covid People Strategy – HSMAI Europe Talent Programme
2021-09-30 15:00 - 17:00, 2021-09-23 15:00 - 17:00 (Europe/Amsterdam) | Virtual

The HSMAI Europe Day in Oslo
2021-09-28 | Oslo
The HSMAI Europe Day in Oslo
The hospitality industry has changed!
Are you ready to upskill and reskill yourself and your team?
The local events, the HSMAI Days, aim to provide you and your team with an overview of relevant subjects that HSMAI Europe considers important to their members` agenda.
During the local conferences, you will have the opportunity to discuss and ask questions with peers and other representatives from the hospitality industry, including vendors.
It is FREE for HSMAI members!
Target groups: GM’s and their leadership team, Destination Directors, Commercial Leaders, HR, RM Directors, Sales & Marketers and HQ.
Sign up and see the full schedule here

The HSMAI Europe Day in Amsterdam
2021-09-21 | Amsterdam, Amsterdam, Netherlands
The HSMAI Europe Day in Amsterdam
The hospitality industry has changed!
Are you ready to upskill and reskill yourself and your team?
The local events, the HSMAI Days, aim to provide you and your team with an overview of relevant subjects that HSMAI Europe considers important to their members` agenda.
During the local conferences, you will have the opportunity to discuss and ask questions with peers and other representatives from the hospitality industry, including vendors.
It is FREE for HSMAI members!
Target groups: GM’s and their leadership team, Destination Directors, Commercial Leaders, HR, RM Directors, Sales & Marketers and HQ.
Sign up and see the full schedule here

It`s time for the Norwegian Election Campaign!
2021-08-25 15:00 - 18:30 | Continental Hotel Oslo, Stortingsgata 24/26, Oslo, Norway
It`s time for the Norwegian Election Campaign!
HSMAI and Norsk Reiseliv are pleased to invite politicians and other representatives to a debate followed by mingling, wine and snacks.
Wednesday 15.00 – 18.30
Hotel Continental, Oslo

Tomorrow starts now with HSMAI Europe
2021-06-29 14:00 - 15:00, 2021-06-22 14:00 - 15:00, 2021-06-15 14:00 - 15:00, 2021-06-08 14:00 - 15:00, 2021-06-01 14:00 - 15:00, 2021-05-11 14:00 - 15:00, 2021-05-04 14:00 - 15:00, 2021-04-27 14:00 - 15:00 | Virtual
HSMAI Europe Channel
Tune in for new topics every Tuesday.

ECC – Excelling at Customer Centricity – a HSMAI Certification
2021-06-28 14:00 - 16:00, 2021-06-21 14:00 - 16:00, 2021-06-14 14:00 - 16:00, 2021-06-07 14:00 - 16:00, 2021-05-31 14:00 - 16:00

Tomorrow starts now with HSMAI Europe
2021-05-25 14:00 - 15:00 | Virtual
Tomorrow starts now with HSMAI Europe
Tuesday May 25th from 2 PM – 3 PM CET (1 PM – 2 PM UK time)
Ramping up for Summer: Proven Hotel Strategies to Capture Your Domestic Market

As international travel continues to prove complicated, for the majority of hotels in Europe the domestic market will be a vital source of revenue in the coming summer months. So, what actions can be taken today to attract local travelers and capitalize on this growing opportunity?
In this week’s discussion, we’ll be chatting to Amanda Du, Head of E-commerce at PentaHotels and taking a deep-dive into the brand’s strategy around the domestic market to understand how they are effectively welcoming more and more locals to their properties.

What are the steps to building a powerful domestic market strategy?
How can you adapt your hotel’s offering and services for locals?
Which marketing tactics have proven to be the most effective to boost bookings?

Register today for free to join the debate. We look forward to hearing your thoughts and questions!
Join the dialogue and meet:
Amanda Du – Head of Ecommerce at Penta Hotels

Amanda Du is an experienced Digital Marketing Leader with a demonstrated expertise in driving online business and loyalty in the hospitality industry across China, South East Asia and Europe. She is currently Head of Ecommerce at Penta Hotels and responsible for driving book direct and optimizing customer online experience. Fiona Gillen – VP Marketing at The Hotels Network and Member of the HSMAI Europe Marketing & Branding Advisory Board

Fiona is an experienced digital marketer, brand marketer, content marketer and product marketer. With a career spanning more than 20 years, primarily within the hospitality industry, Fiona is truly passionate about hotel tech. Today, as part of the Hotels Network Team, she works closely with hotel brands around the world to think creatively about hotel marketing and how to personalize the online guest experience to drive more direct bookings.
In order for you to ask questions and comment during the session, you will have to be logged in with your Google/Youtube account.

HSMAI Europe Brand Strategy MasterClass
2021-05-19 14:00 - 16:00, 2021-05-12 14:00 - 16:00, 2021-05-05 14:00 - 16:00, 2021-04-28 14:00 - 16:00, 2021-04-21 14:00 - 16:00 | Virtual
HSMAI Europe Brand Strategy MasterClass
Every Wednesday April 21st – May 19th
Set the date!
HSMAI Europe Brand Strategy MasterClass (Virtually)
Every Wednesday April 21st – May 19th from 2 PM – 4 PM CET
Who needs brand strategy?
The short answer is everybody, and especially now.
The course will introduce you to brand strategy thinking, and help you apply it to your own brand immediately – creating your own brand platform as you go.

Brand strategy is all about understanding the relationship people have with your brand, so that you can strengthen it in all aspects of your business. What do people expect from the brand relationship? What is the right tone of voice for you? What are the right products or offers to introduce to the relationship?
Make your brand a strategic asset and find ways to grow your business. Change is the only constant, so it pays to be prepared.

Sign up a group from your business and build your brand platform together.

The brand strategy sessions are facilitated by Monna Nordhagen (from left) and Kirsti Rogne (from right) from Mars, an independent brand strategy consultancy. Monna and Kirsti are the authors of Rockets and Rebels – strategy for anyone looking to build brands that move people. Both have extensive brand development experience and are often called upon to speak or teach strategy, branding and communications. Monna is also the Chair of HSMAI Europe Marketing and Branding Advisory Board.

It is free to attend for HSMAI members.
Press here to read more.

How digital transformation is driving the digital customer experience
2021-05-18 14:00 - 15:00 | Virtual
Tomorrow starts now with HSMAI Europe
Tuesday May 18th 2 PM – 3 PM CET (1 PM – 2 PM UK time)
How digital transformation is driving the digital customer experience

Join the dialogue and meet:
Remy Merckx – Travel Industry, Digital Expert

Remy is the Former Senior Vice President | Global Digital & Marketing at Radisson Hotel Group, with more than 25 years of travel industry, digital, distribution, marketing and branding knowledge and experiences. He is driven by results, business development and customer first competencies. Loren Gray – Founder & CEO at Hospitality Digital Marketing and a past chair of the Digital Marketing Council of HSMAI America

Loren Gray is the Founder and CEO of Hospitality Digital Marketing Inc., a full service consulting firm assisting businesses operating in the hospitality space. Services range from advanced marketing and revenue strategies, to facilitating product and software services development to market to the hospitality industry. Domestic and International Clients range from property level, to portfolio based brand, and independent ownerships.
In order for you to ask questions and comment during the session, you will have to be logged in with your Google/Youtube account.

Global HSMAI Curate
2021-05-11 17:00 - 18:30 | Virtual
Spring 2021
GLOBAL CURATE: Defining Success in the New Market
Virtual
Tuesday, May 11, 2021 — 5 p.m.–6:15 p.m. CET
Curate is an exclusive benefits for Organizational Member companies of HSMAI. Executives from these companies have the rare and unique opportunity to discuss emerging industry trends and issues while engaging with each other in a highly interactive format. The forum is also unique in that it provides an opportunities for sales, marketing and revenue management executives across a wide array of companies to discuss the implications of these trends across each discipline. Read more

HSMAI Europe Sales Leader Forum
2021-05-06 10:00 - 15:00 | Virtual
Virtual
Thursday May 6th 2021

The first HSMAI Europe Sales Leader Forum took place at The Savoy Hotel in London in 2020 as a unique and new event. It advances the sales discipline by elevating the knowledge and skills of off-property sales leaders in regards to important trends, critical insights, best practice, and what this all means for leading sales teams in today’s landscape.
Now we are back! Virtually this time
Press here to sign up
HSMAI Europe members can attend the whole day without any cost.
Who should attend?

Sales professionals from Brands, Management Companies and Independent hotels and resorts who are leading teams and impacting front-line sellers – from corporate leaders who support on-property teams to regional DOS who oversee multiple properties
National & Global Sales Director
Strategic Account Director
Key Account Director
Area Director
Regional Director of Sales

#IamRemarkable - HSMAI Europe Workshop
2021-04-29 11:00 - 12:30 | Virtual
#IamRemarkable strives to empower women and other underrepresented groups to speak openly about their accomplishments in the workplace and beyond, thereby breaking modesty norms and glass ceilings.
In collaboration with Google.
Free for HSMAI members. Press here to read more.
