HSMAI Region Europe

HSMAI Europe Chief Revenue Officer Executive Roundtable
2020-11-24 09:30 - 11:00 (Europe/Amsterdam)
More information to come

Curate- Creating a more diverse and transparent hospitality industry. In collaboration with Google Europe
2020-11-04 10:00 - 12:00 (Europe/Amsterdam)

Curate- Future Of Events. ln collaboration with Cvent
2020-11-03 10:00 - 12:00 (Europe/Amsterdam) | Virtual

HSMAI Europe Sales Master Class
2020-10-29 14:00 - 15:30, 2020-10-22 14:00 - 15:30, 2020-10-15 14:00 - 15:30, 2020-10-08 14:00 - 15:30 (Europe/Amsterdam)
Sign up the team today for HSMAI Europe Sales Master Class – Starting Thursday October 8th 2020
Together with our Sales Advisory Board in Europe we have developed a new programme in Sales. This programme will be offered for free for HSMAI members in Europe. Join HSMAI Europe Virtual Sales Master Class to learn from some of our best peers in the industry.
Press here to read more

By invitation only: HSMAI Europe CHRO Executive Roundtable
2020-09-16 15:00 - 16:00 (Europe/Amsterdam)
HSMAI Region Europe in cooperation with HSMAI Foundation would like to invite you to attend a complimentary by-invitation-only virtual Executive Roundtable exclusively for Chief Human Resource Officers from hotel companies.

Wednesday the 16th of September at 3 PM CET

Press here for more information

HSMAI Europe Webinar: The all-new Customer Journey - an expert outlook on coming challenges and opportunities
2020-07-15 12:00 - 13:00 (Europe/Amsterdam)
Join us for our webinar on Wednesday July 15th from 12pm -1pm CEST. Leading industry experts will share key data on European market developments and first-hand insight on new challenges and opportunities in views of the fast-changing Customer Journey. Sign up today for a free-of-charge participation.

Monique Jaspers-Wijn, Global Head Data Insights & Digital Media, Travelport and Chair of HSMAI Region Europe Customer and Distribution Advisory Board will welcome and introduce the moderator and panelists.

The moderator for the webinar will be Sascha Dalig. He is a Hotel Operations Expert and Keynotespeaker.

The key take-aways of this session will be:
Business – What do you think will come back first? And Why? And possibly When?

International vs Domestic? Leisure vs Business?

Customer behaviour – How do you see change in the future?

OTA’s? Wholesalers? FIT? Travel Agents? Direct? Etc

Clients expectations – How do you see the customer expectations change?

Awareness? Content? Cleanliness? Confidence? Trust?

Communication – How do see yourself interacting during the different touchpoints with the customer?

Search? Book? Pre-trip? During-trip? Post-trip?

How do expect to leverage technology during the different touchpoints of the customer journey?

Success – What does ‘Good’ look like?

Results? Customer Experience?

Technology- How do you expect to leverage technology during the different touchpoints of the customer journey?
The panelists:
Jonathan Liu, Director of Revenue Strategy & Marketing Operations, GLH Hotels Sally Richards, Managing Director, RaspberrySky Services Limited Suzie Thompson, Vice President Commercial (Marketing & Brand Strategy, Sales, Revenue Management),Red Carnation Hotels – part of the TTC family of brands
Europe Markets
Mark Haywood, Senior Vice President – Europe, North Africa, The Caucuses, & Brazil at RateGain Technologies and member of HSMAI Region Europe Customer and Distribution Advisory Board will also be sharing some data around Europe Markets. Michael Hucho, Management Expert & Independent Consultant and member of HSMAI Region Europe Customer and Distribution Advisory Board will close the session with a short recap of the day
Register here:

Name*

First

Last

Company*Title*Email*

Postponed: HSMAI Region Europe Leadership day in Berlin
2020-07-02 09:00 - 17:00 (Europe/Amsterdam) | Berlin
HSMAI Region Europe Leadership day 2020 in Berlin
By invitation only just for Advisory Board member from the industry and some of our sponsors
More information to come!

Photo taken by Cameo Photography

Postponed: CURATE – THE EXECUTIVE INSIGHTS FORUM
2020-07-01 14:00 - 18:30 (Europe/Amsterdam) | Berlin
CURATE – THE EXECUTIVE INSIGHTS FORUM
For HSMAI Executive Members only
Wednesday July 1st 2020 in Berlin
14.00 – 18.30 followed by dinner and networking
“Leadership in Changing Times”
With great pleasure HSMAI Region Europe would like to invite HSMAI Executive Members to attend the fifth biannual Curate.
To RSVP for yourself or the delegate from your organization, sign up here.
Because this is an invitation-only event, we want to make you aware that we will consider each sign-up separately.

Postponed: HSMAI Region Europe COMMERCIAL SUMMER CAMP 2020
2020-06-28 - 2020-07-03 | Berlin
HSMAI Region Europe COMMERCIAL SUMMER CAMP 2020
will take place in Berlin, Germany
The date is now set and it will take place from
28 June to 3 July 2020

After the fantastic feedback on this year Commercial Summer Camp we have now set the dates and destination for next year. It will take place in Berlin from June 28th to July 3rd
Are you interested in joining? Please contact us at postbox@hsmai.eu for more information
Potential candidate profile
The Commercial Summer Camp focuses on developing cross-functional strategic thinking and leadership skills, to enable tomorrow’s commercial leaders in the hospitality industry. The ideal candidate is already a sales, marketing, or revenue management expert or a property leader with the ambition and desire to understand all of the specific disciplines and what it takes to keep them all running smoothly together.
Prices

Price for HSMAI members per person: EUR 2900 including full day programme, material, coffee, lunch and dinner
Price for Non-members per person: EUR 5900 including full day programme, material, coffee, lunch and dinner

Each participant has to pay for their own travel and accommodation.
Press here to sign up!
The registration is binding and are non refundable.
Cornell
The first two days are in collaboration with Cornell School of Hotel Administration and also includes a Certificate for each participant upon completion of the 2 days programme, bearing the Cornell logo.
About the two days Executive Development programme:
Essential Skills for Successful Leadership
Content:

Explore what defines leadership success
Focus on your own leadership style, cultural intelligence, and motivational skills
Understand how to inspire high levels of performance from all types of individuals
Improve your problem solving and strategic thinking skills
Building awareness of thinking traps and leadership bias
Identify and anticipate key challenges and opportunities in the industry
Leading the millennial manager
Using emotional and cultural intelligence to avoid leadership traps
Designing your organization to motivate a diverse team
Creating a strategy and culture of excellence
Preparing others for innovation and change
Your leadership brand and personal strategy
Developing tomorrow’s leaders

About the three following days:
You will be able to develop an overall Commercial Plan. This will expose you to certain elements that is very important for you to understand as a leader and that you do not come across often in other programmes.
Topics include:

Distribution strategy
Commercial Technology strategy
Branding strategy
Building commercial teams
Customer Centricity
Data and CRM strategy
Calculating ROI on marketing and sales activities
Sales Theory, Sales Strategy, Sales Leadership and Hands-on tips

Date & Time
Topic
Activity

Pre-Work

Market research
Understanding your market, brands and more

Sun, 28 June

16:00-18:30

Registration is open
Participants are invited to register

18:30-20:30

Welcome followed by dinner
You will meet the other participants

Mon, 29 June

08:30-12:30
Essential Skills for Leadership

Being a Leader
Essential Skills for Successful Leadership

12:30-13:30

Lunch

13:30-
17:00/17:30
Essential Skills for Leadership

The session from the morning continues

19:00

Dinner followed by homework

Tue, 30 June

08:30-12:30
Essential Skills for Leadership

Leading Your Team
Essential Skills for Successful Leadership

12:30-13:30

Lunch

13:30-
17:00/17:30
Essential Skills for Leadership

The session from the morning continues

19:00

Dinner followed by homework

Wed, 1 July

08:00-10:00
Why Commercial Strategy

Building a Commercial Strategy and the teams to do it
Current industry trends and the future of the commercial function

10:00-10:30

Break

10:30-12:30
Understanding and positioning your brand

Brand Strategy
The building-blocks of a contemporary brand. How next generation brands are built; framework & toolbox.

12:30-13:30

Working Lunch with experts

13:30-14:30
Understanding and positioning your brand

The session continues

14:30-15:30
Understanding and positioning your brand

Customer Centricity
About delivering the promises made, managing the perception and trust of the brand on social and digital media through the experiences delivered.

15:30-16:30

Break

16:30-18:00
Understanding and positioning your brand

Strategic Positioning
Considerations for strategic pricing & positioning hotels and the impact on performance

19:00

A tour of an innovative lifestyle hotel concept, and of course, plenty of networking opportunities

Thu, 2 july

08:00-10:00
Guest Acquisition

Distribution Strategy
Cost implications, branding implications revenue implications

10:00-10:30

Break

10:30-12:30
Guest Acquisition

Sales Strategy
Sales Strategy, Sales Leadership and Hands-on tips

12:30-13:30

Working Lunch with experts

13:30-15:30
Guest Acquisition

Data & CRM Strategy
GDPR, personalization, loyalty programs and guest recognition

15:30-16:00

Break

16:00-18:00
Guest Acquisition

Calculating ROI on marketing & sales activities

19:00

Dinner followed by homework

Fri, 3 July

08:00-10:00
Identify infrastructure

Commercial Technology Strategy
What choices to make to PMS, RMS, CRS, Channel Manager, cost implications, training implications, integration implications and more.

10:00-10:30

Break

10:30-12:00
Present to the Experts

Business Case Preparation
Participants prepare for their business case presentation on Friday in teams of 2 to 3 participants

12:00-13:00

Working Lunch with teams

13:00-15:00
Present to the Experts

Business Case Presentation
In teams of 2 to 3 participants 10 minutes presentation + 5 minutes Q&A = 1,5 hours

15:00

Goodbyes

HSMAI – Hospitality Sales and Marketing Association International – is a global organization founded in the US in 1927. The Hospitality Sales and Marketing Association International (HSMAI) Region Europe is the European arm of the organisation.

Vision
The leading meeting place of the industry.
Mission
The Hospitality Sales and Marketing Association International (HSMAI) Region Europe is committed to growing business for the hotel, event and travel industry and their partners, and is the industry’s leading advocate for intelligent, sustainable revenue growth on a local, national and European level. The association provides practical tools, insights, and cutting edge expertise to enable knowledge sharing and enhance professional development as well as fuel sales, inspire marketing, transform businesses digitally and optimise revenue.
We aim to be the leading meeting place and the hospitality industry’s main source for knowledge, community, and recognition for leaders committed to professional development, sales growth, revenue optimisation, marketing, and branding.
Our Service Pledge

We pledge to provide transparent and neutral environments
We pledge to drive personal and professional growth
We pledge to be your industry point of reference
We pledge to provide you with cutting edge tools to grow your business
We pledge to go above and beyond to engage you

For more information about HSMAI Region Europe please visit us at www.hsmai.eu or contact us at postbox@hsmai.eu or +47 916 52 873

Meet some of our members:
HSMAI to me is an institution where professionals discuss and exchange (not only) industry trends and challenges for now and the future in open settings or specialized boards. As a result, HSMAI is able to create recommendations and programmes that will shape the industry and how we do business successfully in the future.
Ralf Denke
Vice President E-Business, Deutsche Hospitality
HSMAI gives you the chance of connecting in person with high value peers in the industry and exchanging ideas in an engaging, informal and trusted environment.
Lennert de Jong
Chief Commercial Director CitizenM
I work for a company that is large locally but small globally – that’s why it is really important to connect with colleagues within the industry to discuss on relevant topics and learn from my peers. HSMAI gives me an opportunity to do so.
Nina Nieminen
Director of Revenue management and Distribution, Sokos Hotels

The HSMAI is a fountain of knowledge and expertise, not only in the field of Sales & Marketing, but in Hospitality in general. Being a member is a great way for me to keep learning about our industry, meet with senior leaders and recognised specialists and, of course, broaden my network. It also helps me bring the outside in and share this with my colleagues, which in turn benefits IHG.
Gil Mulders
Former Head of Learning Europe at IHG – InterContinental Hotels Group

HSMAI Europe’s Digital Expert LAB is a unique initiative that provides a one stop shop for our industry to access a wealth of knowledge, delivered by industry experts and thought leaders, with a multi-channel, customer focused and commercially minded approach
Suzie Thompson
VP – Marketing, Distribution & Revenue Management, Red Carnation Hotels
We have joined HSMAI REGION EUROPE because it gathers influent and highly committed professionals who are aiming to reflect, act and make an impact on the Hospitality business. Being part of the new People & Culture Advisory board is a unique opportunity for me to work actively on topics such as the attractiveness of Hospitality for talents. It is also a fantastic platform for supporting leaders in acquiring, developing and retaining great people in their organization.
Frederic Toitot
VP Learning & Development Revenue, Digital & Distribution
Global T&C, AccorHotels
Sometimes when you are working in a company you tend to get into a state of home blindness where you get stuck into an Inside-Out perspective. To avoid that I try to broaden my perspective and knowledge by participating into different conferences and networks. HSMAI Sales Advisory Board consists of different type of companies and individual competences from both larger as smaller companies. I get the opportunity to contribute to develop our industry and in the same time fuel my own knowledge in Sales by being a part of it.
Anant Vithlani
Vice President Sales, Nordic Choice Hotels

Cornell School of Hotel Administration
The first two days are in collaboration with Cornell School of Hotel Administration and also includes a Certificate for each participant upon completion of the 2 days programme, bearing the Cornell logo.
Cornell is a private, Ivy League university and the land-grant university for New York state. Cornell’s mission is to discover, preserve and disseminate knowledge, to educate the next generation of global citizens, and to promote a culture of broad inquiry throughout and beyond the Cornell community. Cornell also aims, through public service, to enhance the lives and livelihoods of students, the people of New York and others around the world. The programme might change

The HSMAI Day Norway
2020-06-17 08:30 - 12:00 (Europe/Amsterdam) | Sentralen, Øvre Slottsgate 3,, Oslo

HSMAI ROC@Home | June 17, 2020
2020-06-17
HSMAI’s ROC is the premier event for hospitality revenue optimization professionals. In response to the unique challenges of 2020, HSMAI Global is proud to present ROC@Home — a day-long experience designed to fuel your revenue recovery efforts.
Join the global community of hospitality leaders for ROC@Home.
About ROC@Home
Neither a virtual conference nor a replacement for HSMAI’s in-person ROC programs, ROC@Home is an opportunity for hotel revenue professionals to reset, refocus, and reenergize, with an exclusive toolkit to guide engagement with your team and more than 20 live expert sessions hosted by HSMAI regions around the globe.
Press here to read more.

Postponed due to COVID-19: The HSMAI Day Spain in partnership with Mirai and The Hotels Network
2020-04-22 10:00 - 17:00 (Europe/Amsterdam) | Madrid, Spain, Madrid, Spain
Postponed due to COVID-19
Wednesday April 22nd 2020 from 9 am to 5 pm followed by drinks and networking

Venue TBC

About The HSMAI Day
The HSMAI Day is a full day program meant to give you and your team an overview of what is going on in the industry. Trends, numbers and updates you need – and topics that HSMAI believes are important that we as an industry focus on.
The target group for The HSMAI Day is national and regional leaders in Marketing, Sales, Revenue Management, Distribution and People & Culture.. If you are a Managing director in the hospitality and travel industry or a General Manager at a hotel: bring your management team!

Prices to attend the conference:

HSMAI industry member: Free
HSMAI vendor member: 195 Euro
Non HSMAI industry member: 895 Euro

Please note that we have different pricing for HSMAI members and non-members. The tickets marked with “Industry” are for people working directly in the Hospitality Industry (hotels, restaurants, airlines, car rentals, destination companies and others), and the “vendor” tickets are for individuals from supplier organizations that market to the industry.

CANCELLATION POLICY FOR DELEGATES:
Cancellations received four weeks (30 days) or more prior to the conference will receive a full refund. Cancellations received between three and two weeks prior to the conference are entitled to a 50% refund. Cancellations received within two weeks prior to the conference will not be refunded. All cancellations must be sent in writing to postbox@hsmai.eu

HSMAI Europe Live Streaming Monday March 30th
2020-03-30 15:00 - 16:00 (Europe/Amsterdam)
Shifting Gears –
Navigating the rough terrain ahead and planning for smoother roads ahead

In this Live Streaming we will look into forecasting and also discuss best practices (or worse practices) from a commercial strategy standpoint. How can we, in this downturn, be proactive in planning for a recovery
With everything that is happening regarding the Coronavirus, we have started hosting live streamings of our events for our members, on our HSMAI Channel.
Press here for more information

HSMAI Breakfast meeting in Oslo
2020-03-26 08:00 - 10:00 (Europe/Amsterdam) | Høyskolen Kristiania, Kirkegata 24, Oslo, 0153, Norway
Vi vil gjerne informere om at vi på grunn av Corona-situasjonen ikke vil gjennomføre det kommende møtet torsdag 26. mars på Høyskolen Kristiania. Vi er lei oss for det, men alles helse og trygghet må selvsagt prioriteres først og fremst.
I tiden fremover vil vi arrangere ulike digitale møter i stedet. Allerede torsdag i forrige uke hadde vi et digitalt fagmøte for våre medlemmer. Dersom du ikke deltok der, kan du høre og se det her.
Ta godt vare på deg selv og familien og så ses vi snart igjen – digitalt i første omgang.
Utsettes: HSMAI Frokostmøte
Torsdag 26. mars på Høyskolen Kristiania i Ernsts Hage fra 08:00-10:00
Adressen er Kirkegata 24
Velkommen til HSMAI sitt frokosmøte torsdag 26. mars. Vi starter kl 08:00 med kaffe og litt frokost. Det faglige er fra kl 08:30. Det er GRATIS for HSMAI medlemmer å delta

Du møter Remi Morken, CCO, SalesScreen. Han var juryleder for HSMAI Sales Award Norway og også juryleder for HSMAI Sales Award Europe tidligere i år.
Hvilke 5 prinsipper følger verdens beste salgsorganisasjoner?
I dette frokostseminaret vil vi se på hvilke prinsipper dette er og komme med konkrete forslag til hvordan man kan gjennomføre enkle endringer som øker produktivitet, konvertering fra prospekt til kunde og gjennomfører salgssyklusen raskere.
Mer om Remi Morken:
Sales professional with 13 years of experience in telecommunications, insurance, energy and SaaS-sales. Currently helping sales teams increase awareness, motivation and productivity with visualization, competitions and gamification.

HSMAI Meeting at Postillion Hotel Amsterdam
2020-03-24 14:00 - 18:00 (Europe/Amsterdam) | Postillion Hotel Amsterdam, Paul van Vlissingenstraat 8, Amsterdam, 1096 BK, Netherlands
We would like to inform you that due to the corona situation we will not host the upcoming meeting Tuesday, March 24 at the Postillion Hotel in Amsterdam We are sorry, but of course the health and safety must be given priority first and foremost.
In the coming weeks we will arrange digital meetings instead. Already on Thursday last week we had a digital meeting for our members. If you did not attend, you can see and hear it here.
Take good care of yourself and your family and we’ll see you again soon – online!
Cancelled: HSMAI Region Europe in Amsterdam
5 MUST-HAVE PRINCIPLES OF HIGH-PERFORMING SALES TEAMS IN 2020

Speaker: Remi Morken (CCO, Salesscreen)
Sales professional with 13 years of experience in telecommunications, insurance, energy and SaaS-sales. Currently helping sales teams increase awareness, motivation and productivity with visualization, competitions and gamification. Remi was the chair of the HSMAI Europe Sales Award in London last January.
With Remi, we will look at what these principles are and come up with specific suggestions on how to implement simple changes that increase productivity, convert from prospect to customer and complete the sales cycle faster.

14.00 welcome
14.30 Start educational part
16.00 end of educational part – start Network drinks!

SIGN UP HERE!

HSMAI evening meeting in London
2020-03-19 06:00 - 20:30 (Europe/London) | The Royal Horseguards, 2 Whitehall Ct, Westminster, London, SW1A 2EJ
We would like to inform you that due to the corona situation we will not host the upcoming meeting Thursday March 19th at The Royal Horseguards in London. We are sorry, but of course the health and safety must be given priority first and foremost.
In the coming weeks we will arrange digital meetings instead. Already on Thursday last week we had a digital meeting for our members. If you did not attend, you can see and hear it here.
Take good care of yourself and your family and we’ll see you again soon – online!
Cancelled: HSMAI Evening meeting in London
Thursday March 19th from 6 pm-7.30 pm followed by drinks and networking
The event will take place at The Royal Horseguards
Address: 2 Whitehall Ct, Westminster, London SW1A 2EJ

Speaker: Remi Morken, Chief Commercial Officer, SalesScreen
With Remi, we will look at what these principles are and come up with specific suggestions on how to implement simple changes that increase productivity, convert from prospect to customer and complete the sales cycle faster.
About Remi Morken: Sales professional with 13 years of experience in telecommunications, insurance, energy and SaaS-sales. Currently helping sales teams increase awareness, motivation and productivity with visualization, competitions and gamification. Remi was the chair of the HSMAI Europe Sales Award in London in January.

It is free to attend if you are a member of HSMAI working directly in the hotel & travel industry!

Excelling at Customer Centricity, the ECC Programme in Oslo
2020-03-10 09:00 - 2020-03-12 17:00 (Europe/Amsterdam) | THE THIEF, Landgangen 1,, Oslo, 0252, Norway
An Executive Coach Certification aiming for a pledge to excellence!
Excelling at Customer Centricity, the ECC Programme, is an Executive Coach Certification with the aim for participants to become enablers of a culture of customer centric excellence
Coming up in Oslo, March 10 – 12 from 9 am to 5 pm @THE THIEF
From our ECC Programme in London in September
Target group:
Leaders and other potential change agents that:

Are eager to create excellent customer satisfaction and a great company culture
Want to bring the customer experience into the board room
Believe in enabling a culture of customer centricity is a winning strategy

Executive Coaches are trained by HSMAI Master Trainer:
Gil Mulders, Former Head of Learning Europe at IHG – InterContinental Hotels Group and Chair of the HSMAI Region Europe People & Culture Advisory Board

Peer reviews and ratings on social media influence customer choice, your reputation and brand. To be competitive and deliver promises, in a world where everyone can express their opinions online immediately, it’s more important than ever to foster a healthy, resilient customer centric culture in your organisation.
HSMAI (Hospitality Sales & Marketing Association) has developed a certification for executive coaches to guide organisations to excel. The new certification enables participants to coach teams in delivering promises that have a positive impact on the perception of the brand in social media.
The seven areas covered are closely intertwined:

Define: Develop and define your service culture
Care: Manage your stakeholders
Be proactive online: Let social media work for you by creating “instagramable guest experiences”
Build cultural muscle: Use culture as a means of turning barriers into empowerment
Engage stakeholders through thoughtful and strategic communication
Recover from complaints and turn them into advocacy
Measure: Make sure you are measuring what matters

‘For many years I have wondered what strategy is most important amongst the many. I know believe the Excelling at Customer Centricity is the single best’
– Mike Leven, long time industry leader and international “hotel icon” about the ECC Programme.

Duration:
Excelling in Customer Centricity’ Certification consists of 4 modules in 3 full days (including evenings).

Prices:
Executive Coach Training and certification: €2 450 for the three-day programme per person (excl. travel and accommodation) including a toolkit worth the value of €500 each.
Due to economical support from NHO Reiselivs Utviklingsfond, members of NHO Reiseliv and HSMAI get a special price if your company is a member of both HSMAI and NHO Reiseliv.
Executive Coach Training and certification for HSMAI member and NHO Reiseliv member (you need to be a member of both organizations!): €1 225 for the three-day programme per person (excl. travel and accommodation) including a toolkit worth the value of €500 each.

Are you interested in joining?
Press here to sign up or contact us at postbox@hsmai.eu

HSMAI Region Europe virtual meeting
2020-03-05 15:00 - 16:00 (Europe/Amsterdam)
The topic for the upcoming Curate in America and Europe is: Leadership in Changing Times

In addition, with everything that is happening now regarding the Coronavirus, we will host several virtual meetings with HSMAI Channel. The HSMAI Region Europe virtual meeting will take place on Thursday March 5th, from 3 PM until 4 PM CET
How can we lead in the face of crisis?
What do we need to know?
How can HSMAI help?
Press here for more

Important message: ITB Berlin 2020
2020-03-05 07:30 - 09:45 (Europe/Amsterdam) | Hilton Berlin, Mohrenstraße 30, Berlin, Berlin, 10117, Germany
Important message: Due to the increasing spread of the novel coronavirus COVID-19, the Federal Ministry of Health and the Federal Ministry of Economics have implied a cancellation of ITB Berlin 2020. That means this breakfast meeting will not take place. Read more here.

HSMAI Breakfast meeting in Berlin
Thursday March 5
Hilton Berlin, Mohrenstraße 30
Join HSMAI and many from our Advisory Boards at Hilton Berlin on Thursday March 5 in conjunction to ITB
We start at 07:30 with coffee and breakfast. The educational program start at 08:00
Come and join us!
It is FREE if you work directly in the hotel and travel industry

After the four 7-Minutes presentations we will continue the debate from ROC on January 28th at the Savoy Hotel in London:

The moderator for the breakfast meeting will be:
Amanda Elder
Chief Commercial Officer at Kempinski Hotels and member of the Kempinski Hotels Management Board
7-Minutes Lightning Round:
Designing digital marketing models to maximise revenue and profit for hotels

By Finnbar Cornwall
Senior Industry Head, Travel at Google
Strategic Selling

By Evert Schuele
Vice President Sales EAME & South West Asia at Hyatt Hotels Corporation and member of HSMAI Region Europe Sales Advisory Board
Hear how Radisson Hotel Group have brought all channels and touch points with their customers into one group of people, integrated omni-channel online marketing
By Remy Merckx
VP Global Digital at Radisson Hotel Group
Management by objectives

By Anant Vithlani
Vice President Sales at Nordic Choice Hotels and Chair of HSMAI Region Europe Sales Advisory Board
Followed by a debate where you also will meet:
Timothy Wiersma
President and CEO at Revenue Generation and Chair of HSMAI Americas Revenue Optimization Advisory Board
HSMAI focuses on →Customer & Distribution →Revenue Optimization →Sales →Marketing and Branding →People & Culture →Innovation

Cancellation Policy
If you register, we expect you to attend. If, for any reason, you are not able to attend please let us know by text message +44 7951 780976 or e-mail postbox@hsmai.eu
You can cancel your registration until 48 hours before the start of the event. After that and in case of no-show we will charge you € 95,- plus VAT. Thank you for your understanding.
Photo from HSMAI ROC 2020 at the Savoy Hotel in London

HSMAI Meeting The Netherlands
2020-02-18 14:00 - 19:00 (Europe/Amsterdam) | Park Plaza Victoria Amsterdam, Damrak 1-5, Amsterdam, 1012 LG, Netherlands
Target the right metric:
How to use Google to optimise hotel revenue and profit.
Tom van Gessel will discuss yield based marketing and how to design digital marketing models to maximise revenue and profit for hotels.

*

Speaker information:

Tom van Gessel, Amsterdam, The Netherlands – Originally from Taiwan, Tom has lived his entire life ‘abroad’ across 5 continents making travel part of Tom’s DNA. A graduate of Cornell University’s School of Hotel Administration, his passion for travel combined with an affinity for e-commerce has contributed to an online travel career spanning over 17 years.
Tom successfully challenges the status quo to create value whether launching a new business, driving negotiations, or leading and inspiring teams. Tom’s extensive career is grounded in financial analysis through his New York based consulting and real estate/hotel finance roles. He made a career shift to online travel in 2003 when he was presented an opportunity to launch and grow Expedia’s Asia Pacific footprint across all travel products initiating a relocation to Australia, his adopted nationality. Tom transitioned to Google as it offered an opportunity to understand the digital consumer and their expectations in a perpetually evolving travel space. He has since moved to The Netherlands in 2016 with Google and to experience his Dutch roots.

When? February 18th, 2020
Times: Welcome at 14.00, start educational part at 14.30. After the speaker there will be networking drinks.
Where? Park Plaza Victoria Amsterdam, Damrak 1-5

SIGN UP HERE!

CHDM in London, Wednesday January 29th 2020
2020-01-29 10:00 - 15:00 (Europe/London) | The Savoy Hotel, 2 Savoy Ct, Strand, London, WC2R 0EZ, United Kingdom
Certified Hospitality Digital Marketer (CHDM)
HSMAI Region Europe will be in London for the CHDM certification on Wednesday January 29th 2020 at the Savoy Hotel in London
When you sign up for the CHDM you also get access to webinars which will guide you through the book that has to be read before the class and exam.
You can sign up here!
Are you working in digital marketing in the hotel industry? Looking for an edge to set you apart from your peers? Prove your skills and experience by earning a globally-recognized certification administered by HSMAI.
Created by hoteliers for hoteliers, the CHDM recognises digital marketing professionals for their expertise in leveraging digital channels to maximize online revenues. CHDMs are the digital marketing experts hotels need today.
On Wednesday January 29th 2020 HSMAI Region Europe will host an interactive Digital Marketing workshop, after which the participants will complete the globally recognised CHDM certification exam.
The certification workshop will take place in London. Venue to be announced.
Trainer

The trainer for the day is Velit Dundar, Director Ecommerce, EMEA, Radisson Hotel Group
Critical thinker, curious mind, passionate about everything digital, data, technology and customers experience” – this is how Velit Dundar describes himself. Having spent almost 15 years in digital and ecommerce, experiencing rapid changes and profound transformation, Velit believes continuous learning and reinventing oneself is the only way to be successful in today’s fast paced environment. Velit Dundar is Director of Ecommerce EMEA at Radisson Hotel Group, leading ecommerce operations, digital acquisition, digital analytics and tag management. Velit holds MSc in Digital Marketing from Manchester Metropolitan University and various certifications along with Tourism Degree and bachelor in Business Administration. Velit spends most of his time reading, researching, learning and travelling.
Velit got certified for the Certified Hospitality Digital Marketer (CHDM) himself in 2016, with HSMAI.
Who?
This is the certification for hospitality sales, marketing, and revenue management professionals who want to:

demonstrate their proficiency globally
expand their current role or move into a digital role
upskill and become more proficient
better understand how digital marketing intersects with and impacts their areas of responsibility

Today’s CHDMs carry many titles including:

Director of eCommerce
Chief Commercial Officer
VP or Director of Commerce
VP or Director of Sales & Marketing
VP or Director of Revenue Management
Corporate & regional hotel marketer
Agency employees who want to upskill on the digital field in hospitality
General Manager
Asset Manager
Owner

Pricing
A series of webinars, HSMAI Region Europe CHDM workshop, digital CHDM Study Guide and certification exam. Workshop includes coffee, tea and lunch.
HSMAI Region Europe Members: EUR 695 ex. VAT
Non-members: EUR 795 ex. VAT
Sign up here!

For more information contact us: postbox@hsmai.eu

CRME in London, Wednesday January 29th 2020
2020-01-29 10:00 - 15:00 (Europe/London)
Certified Hospitality Revenue Management Executive (CRME) Certification

HSMAI Region Europe will be in London for the CRME certification on Wednesday January 29th 2020.
On Wednesday January 29th 2020 HSMAI Region Europe will host an interactive Revenue Management workshop, after which the participants will complete the globally recognised CRME certification exam.
Sign up today!
The certification workshop will take place in London. Venue to be announced.
When you sign up for the CRME you also get access to webinars which will guide you through the book that has to be read before the class and exam.
The more you know, and the more you can prove you know, the better ROI you can provide to your employer or prospective employer, the more you can improve your company’s bottom line, and the better you can position yourself in your chosen discipline.
About the CRME
The CRME will certify you as:
A professional in the field of revenue management and clearly conversant with its intricacies and importance
Competent to develop an infrastructure to support revenue management within the framework of an organization
Able to maximize revenue opportunities and optimize profits by managing revenue
Capable of making informed decisions to accept or reject pieces of business to meet overall organizational goals
Proficient at the art and science of revenue management
Pricing
A series of webinars, HSMAI Region Europe CRME workshop, digital CRME Study Guide and certification exam. Workshop includes coffee, tea and lunch.
HSMAI Region Europe Members: EUR 695 ex. VAT
Non-members: EUR 795 ex. VAT
You can sign up here!
For more information contact us: postbox@hsmai.eu

So far HSMAI Region Europe has CRME certified many top professionals from each of the following companies:

AccorHotels
Avvio
citizenM Hotels
Choice Hotels
Copenhagen Admiral Hotel
Crown Moran Hotel
Deutsche Hospitality
Diamond Resorts International
Duetto
First Hotels
HotelPartner Yield Management
Hotel Tonight
IDeaS Revenue Solutions, a SAS Company
Iberostar
InfData Analytics
Infor
Infor EasyRMS
Kempinski Hotels SA
Louvre Hotels Group
Mövenpick Hotels & Resorts
Nordic Choice Hotels
Norlandia Hotel Group
OTA Insight
Parkdean Holidays
Pricematch
Reburg & Partners
Redefine BDL Hotels Ltd
Rossi Boutique Hotel & SPA
Sagacity
Sabre Hospitality
SANA Hotels
Scandic Hotels
Short Stay Group
SnapShot GmbH
Sokos Hotels
Starboard Hotels
Steigenberger Hotel Group
Thon Hotels
Top Gahn Quality Coaching
Wordhotel Wings
25hours Hotels

HSMAI Region Europe Commercial Director Roundtable
2020-01-29 09:00 - 16:00 (Europe/London) | The Savoy Hotel, 2 Savoy Ct, Strand, London, WC2R 0EZ, United Kingdom
Followed by the ROC and the Sales Leader Forum on January 28 in London:
HSMAI REGION EUROPE EXCLUSIVE ROUNDTABLE
This event is by INVITATION-ONLY and you will meet with 20 other leaders
Wednesday, January 29th, 2020 from 9:00 AM to 4:00 PM at the Savoy Hotel in London

The moderator for the day is Dr. Kelly McGuire. Amanda Elder and Eric Brun will share their thoughts on important issues and initiate the discussion
Current state of the commercial functions in the hospitality and challenges and opportunities we will face
By Dr. Kelly McGuire. Followed by an extensive discussion What role does a customer loyalty programme play in todays environment. How marketing your loyalty programme is a key in revenue strategy
By Amanda Elder, Chief Commercial Officer Kempinski Hotels Playing the Loyalty game differently
By Eric Brun, Senior Vice President Commercial Europe, Africa, Middle East and South West Asia, Hyatt
Sign up here!

HSMAI ROC AND THE HSMAI AWARDS BACK TO LONDON
2020-01-28 08:00 - 21:00 (Europe/London) | The Savoy Hotel, 2 Savoy Ct, Strand, London, WC2R 0EZ, United Kingdom
HSMAI ROC 2020
Take The Lead in Revenue Strategy
Tuesday January 28th 2020
The Savoy Hotel in London

HSMAI Region Europe is moving ROC and The HSMAI Europe Awards back to London!
Press here to visit our ROC page!
Please save the date and sign up for ROC already today to secure space for you and your team on the early bird rate!
Welcome to Europe’s number one place for the latest trends and news in Revenue Optimisation, Digital Marketing and Distribution for the travel and hospitality industry. HSMAI ROC 2020 will prepare attendees to take the lead in revenue strategy. The educational sessions are focused on elevating leadership and business acumen, anticipating and responding to headwinds, aligning sales, marketing, and revenue optimisation efforts, adapting to the ever-changing landscape of hospitality technology, and driving profit throughout the customer journey.
Save the dates!

Tuesday January 28th

HSMAI ROC 2020
Sales Leaders Forum
The HSMAI Europe Awards

Wednesday January 29th
Chief Commercial Officer/Commercial Director Roundtable
By invitation only
Pre workshop for CRME certification
Become a Certified Revenue Management Executive
Pre workshop for CHMD certification
Become a Certified Hospitality Digital Marketer
(venue TBA)

HSMAI Sales Leader Forum Europe
2020-01-28 08:00 - 18:00 (Europe/London) | London, London, England, United Kingdom
Press here for the programme and to sign up!

The HSMAI Awards Norway
2020-01-09 18:00 - 23:30 (Europe/Amsterdam)

HSMAI Møte- og Eventbørsen
2020-01-09 12:00 - 17:00 (Europe/Amsterdam) | Scandic Fornebu, Martin Linges vei 2, Fornebu, 1364, Norway
