Commercial Career Start Program – All Tracks
2026-06-03 17:00 - 18:30 (Europe/Amsterdam)
HSMAI Europe Commercial Career Start Program supports hospitality students and recent graduates in transitioning from studying to their first roles in sales, revenue, or marketing in the industry.
The program is structured as a series of online sessions delivered by hospitality industry professionals from program partners – Marriott International, Wyndham Hotels & Resorts, IHG Hotels & Resorts and Accor – who share how sales, revenue, and marketing roles work in practice.
The program will last 12 weeks (mid-March – early June 2026), and will include classroom-size weekly group sessions. The program offers three tracks: Sales, Revenue, and Marketing.

Future YOU | Breda
2026-06-18 14:00 - 16:30 (Europe/London) | Breda University of Applied Sciences, Monseigneur Hopmansstraat 2, Breda, 4817 JS, Netherlands
Future YOU An event designed to help young people discover rewarding (and sometimes unexpected) career paths in the hospitality industry such as sales, revenue management and marketing. 📅 Thursday, 18th June
⏰ 2.00 pm – 4.30 pm
📍 Breda University of Applied Sciences
Students will hear real career stories, ask questions to professionals, and meet companies offering jobs and internships locally. Whether students are considering work, study, or are simply curious—Future YOU is where they can explore what the hospitality industry can offer them.

Short talks on career paths in hospitality
Q&A covering students’ questions
Meeting companies offering jobs and internships in the area
Food, refreshments and prizes

HSMAI Europe Commercial Strategy Forum | Netherlands
2026-09-16 | Green Village, Blokhoeve 7, LC Nieuwegein, Utrecht, 3438, Netherlands
Welcome to the HSMAI Europe Commercial Strategy Forum Netherlands. This full-day event will bring together hospitality leaders to discuss cutting-edge strategies in revenue management, sales, marketing, and distribution.
The HSMAI Europe Commercial Strategy Forums were inspired by a simple yet powerful idea: to bring the insights, energy, and expertise of our HSMAI Europe Commercial Strategy Conference to local markets across Europe.
Our annual conference has become a must-attend event for commercial leaders in hospitality, providing cutting-edge strategies, in-depth discussions, and networking. However, we know that not everyone can travel to a single location. That’s why we are hosting these focused, local Commercial Strategy Forums – mini-versions of the main conference – tailored to the specific challenges and opportunities in each local market.

HSMAI Europe Commercial Strategy Forum | Madrid
2026-10-01 | Radisson Red Madrid, C. de Atocha, 123, Centro, Madrid, 28012, Spain
DATE: Thursday, October 1, 2026
LOCATION:Radisson RED Madrid, C. de Atocha, 123, Centro, 28012 Madrid, Spain Welcome to the HSMAI Europe Commercial Strategy Forum Madrid. This full-day event will bring together hospitality leaders to discuss cutting-edge strategies in revenue management, sales, marketing, and distribution. The HSMAI Europe Commercial Strategy Forums were inspired by a simple yet powerful idea: to bring the insights, energy, and expertise of our HSMAI Europe Commercial Strategy Conference to local markets across Europe.
Our annual conference has become a must-attend event for commercial leaders in hospitality, providing cutting-edge strategies, in-depth discussions, and networking. However, we know that not everyone can travel to a single location. That’s why we are hosting these focused, local Commercial Strategy Forums—mini-versions of the main conference —tailored to the specific challenges and opportunities in each local market.

Power Up | Amsterdam | November 2026
2026-11-12 15:00 - 18:00 (Europe/Amsterdam)
Power Up | Amsterdam | November 2026 📅 Thursday, 12 November 2026
⏰ 3:00 pm – 6:00 pm
📍 Amsterdam
HSMAI Europe returns to Amsterdam in November with a dynamic Power Up session. Join leaders from across the hospitality sector for an engaging event packed with practical insights, real-world strategies, peer exchange, and valuable networking opportunities.
HSMAI Europe members will be eligible to sign up once registrations are open.

Power Up | Athens | November 2026
2026-11-20 18:00 - 21:00 (Europe/Athens)
Power up | Athens | November 2026
📅 Date: Friday, 20 November (In Conjunction with XENIA 2026)
⏰ Time: 6:00 pm – 8:00 pm (followed by networking & drinks)
📍 Location: Athens The event is open to registered members of HSMAI Europe when registration opens.
