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BEGIN:VEVENT
DTSTART;TZID=Europe/Amsterdam:20210629T140000
DTEND;TZID=Europe/Amsterdam:20210629T150000
DTSTAMP:20260423T050238
CREATED:20210311T102650Z
LAST-MODIFIED:20210514T093013Z
UID:10000303-1624975200-1624978800@hsmai.eu
SUMMARY:Tomorrow starts now with HSMAI Europe
DESCRIPTION:HSMAI Europe Channel\nTune in for new topics every Tuesday.
URL:https://hsmai.eu/event/hsmai-europe-channel-2021-04-20/2021-06-29/
LOCATION:Virtual
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Amsterdam:20210628T140000
DTEND;TZID=Europe/Amsterdam:20210628T160000
DTSTAMP:20260423T050238
CREATED:20200622T131156Z
LAST-MODIFIED:20210201T105747Z
UID:10000271-1624888800-1624896000@hsmai.eu
SUMMARY:ECC – Excelling at Customer Centricity – a HSMAI Certification
DESCRIPTION:
URL:https://hsmai.eu/event/ecc-excelling-at-customer-centricity-a-hsmai-certification/2021-06-28/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Amsterdam:20210622T140000
DTEND;TZID=Europe/Amsterdam:20210622T150000
DTSTAMP:20260423T050238
CREATED:20210311T102650Z
LAST-MODIFIED:20210514T093013Z
UID:10000302-1624370400-1624374000@hsmai.eu
SUMMARY:Tomorrow starts now with HSMAI Europe
DESCRIPTION:HSMAI Europe Channel\nTune in for new topics every Tuesday.
URL:https://hsmai.eu/event/hsmai-europe-channel-2021-04-20/2021-06-22/
LOCATION:Virtual
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Amsterdam:20210621T140000
DTEND;TZID=Europe/Amsterdam:20210621T160000
DTSTAMP:20260423T050238
CREATED:20200622T131156Z
LAST-MODIFIED:20210201T105747Z
UID:10000270-1624284000-1624291200@hsmai.eu
SUMMARY:ECC – Excelling at Customer Centricity – a HSMAI Certification
DESCRIPTION:
URL:https://hsmai.eu/event/ecc-excelling-at-customer-centricity-a-hsmai-certification/2021-06-21/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Amsterdam:20210615T140000
DTEND;TZID=Europe/Amsterdam:20210615T150000
DTSTAMP:20260423T050238
CREATED:20210311T102650Z
LAST-MODIFIED:20210514T093013Z
UID:10000301-1623765600-1623769200@hsmai.eu
SUMMARY:Tomorrow starts now with HSMAI Europe
DESCRIPTION:HSMAI Europe Channel\nTune in for new topics every Tuesday.
URL:https://hsmai.eu/event/hsmai-europe-channel-2021-04-20/2021-06-15/
LOCATION:Virtual
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Amsterdam:20210614T140000
DTEND;TZID=Europe/Amsterdam:20210614T160000
DTSTAMP:20260423T050238
CREATED:20200622T131156Z
LAST-MODIFIED:20210201T105747Z
UID:10000269-1623679200-1623686400@hsmai.eu
SUMMARY:ECC – Excelling at Customer Centricity – a HSMAI Certification
DESCRIPTION:
URL:https://hsmai.eu/event/ecc-excelling-at-customer-centricity-a-hsmai-certification/2021-06-14/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Amsterdam:20210608T140000
DTEND;TZID=Europe/Amsterdam:20210608T150000
DTSTAMP:20260423T050238
CREATED:20210311T102650Z
LAST-MODIFIED:20210514T093013Z
UID:10000300-1623160800-1623164400@hsmai.eu
SUMMARY:Tomorrow starts now with HSMAI Europe
DESCRIPTION:HSMAI Europe Channel\nTune in for new topics every Tuesday.
URL:https://hsmai.eu/event/hsmai-europe-channel-2021-04-20/2021-06-08/
LOCATION:Virtual
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Amsterdam:20210607T140000
DTEND;TZID=Europe/Amsterdam:20210607T160000
DTSTAMP:20260423T050238
CREATED:20200622T131156Z
LAST-MODIFIED:20210201T105747Z
UID:10000268-1623074400-1623081600@hsmai.eu
SUMMARY:ECC – Excelling at Customer Centricity – a HSMAI Certification
DESCRIPTION:
URL:https://hsmai.eu/event/ecc-excelling-at-customer-centricity-a-hsmai-certification/2021-06-07/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Amsterdam:20210601T140000
DTEND;TZID=Europe/Amsterdam:20210601T150000
DTSTAMP:20260423T050238
CREATED:20210311T102650Z
LAST-MODIFIED:20210514T093013Z
UID:10000299-1622556000-1622559600@hsmai.eu
SUMMARY:Tomorrow starts now with HSMAI Europe
DESCRIPTION:HSMAI Europe Channel\nTune in for new topics every Tuesday.
URL:https://hsmai.eu/event/hsmai-europe-channel-2021-04-20/2021-06-01/
LOCATION:Virtual
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Amsterdam:20210531T140000
DTEND;TZID=Europe/Amsterdam:20210531T160000
DTSTAMP:20260423T050238
CREATED:20200622T131156Z
LAST-MODIFIED:20210201T105747Z
UID:10000267-1622469600-1622476800@hsmai.eu
SUMMARY:ECC – Excelling at Customer Centricity – a HSMAI Certification
DESCRIPTION:
URL:https://hsmai.eu/event/ecc-excelling-at-customer-centricity-a-hsmai-certification/2021-05-31/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Amsterdam:20210525T140000
DTEND;TZID=Europe/Amsterdam:20210525T150000
DTSTAMP:20260423T050238
CREATED:20210311T102650Z
LAST-MODIFIED:20210518T184303Z
UID:10000305-1621951200-1621954800@hsmai.eu
SUMMARY:Tomorrow starts now with HSMAI Europe
DESCRIPTION:[vc_row][vc_column][vc_column_text css=”.vc_custom_1621358959876{margin-bottom: 0px !important;}”]\nTomorrow starts now with HSMAI Europe\nTuesday May 25th from 2 PM – 3 PM CET (1 PM – 2 PM UK time)\nRamping up for Summer: Proven Hotel Strategies to Capture Your Domestic Market\n\n[/vc_column_text][vc_empty_space][/vc_column][/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1621359025127{margin-bottom: 0px !important;}”]As international travel continues to prove complicated\, for the majority of hotels in Europe the domestic market will be a vital source of revenue in the coming summer months. So\, what actions can be taken today to attract local travelers and capitalize on this growing opportunity? \nIn this week’s discussion\, we’ll be chatting to Amanda Du\, Head of E-commerce at PentaHotels and taking a deep-dive into the brand’s strategy around the domestic market to understand how they are effectively welcoming more and more locals to their properties. \n\nWhat are the steps to building a powerful domestic market strategy?\nHow can you adapt your hotel’s offering and services for locals?\nWhich marketing tactics have proven to be the most effective to boost bookings?\n\nRegister today for free to join the debate. We look forward to hearing your thoughts and questions![/vc_column_text][vc_btn title=”Sign up today! ” align=”center” i_icon_fontawesome=”fas fa-ticket-alt” add_icon=”true” link=”url:https%3A%2F%2Fwww.eventbrite.com%2Fe%2Fproven-hotel-strategies-to-capture-your-domestic-market-tickets-155848114907|target:_blank”][vc_column_text css=”.vc_custom_1621362872192{margin-bottom: 0px !important;}”]\nJoin the dialogue and meet:\n[/vc_column_text][vc_column_text css=”.vc_custom_1621363174384{margin-bottom: 0px !important;}”]Amanda Du – Head of Ecommerce at Penta Hotels \n \nAmanda Du is an experienced Digital Marketing Leader with a demonstrated expertise in driving online business and loyalty in the hospitality industry across China\, South East Asia and Europe. She is currently Head of Ecommerce at Penta Hotels and responsible for driving book direct and optimizing customer online experience.[/vc_column_text][vc_column_text css=”.vc_custom_1621363184995{margin-bottom: 0px !important;}”]Fiona Gillen – VP Marketing at The Hotels Network and Member of the HSMAI Europe Marketing & Branding Advisory Board \n \nFiona is an experienced digital marketer\, brand marketer\, content marketer and product marketer. With a career spanning more than 20 years\, primarily within the hospitality industry\, Fiona is truly passionate about hotel tech. Today\, as part of the Hotels Network Team\, she works closely with hotel brands around the world to think creatively about hotel marketing and how to personalize the online guest experience to drive more direct bookings.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1620655463440{margin-bottom: 0px !important;}”]\nIn order for you to ask questions and comment during the session\, you will have to be logged in with your Google/Youtube account.\n[/vc_column_text][vc_empty_space][/vc_column][/vc_row]
URL:https://hsmai.eu/event/hsmai-europe-channel-2021-04-20-2021-05-25/
LOCATION:Virtual
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Amsterdam:20210519T140000
DTEND;TZID=Europe/Amsterdam:20210519T160000
DTSTAMP:20260423T050238
CREATED:20210118T094447Z
LAST-MODIFIED:20210305T084408Z
UID:10000285-1621432800-1621440000@hsmai.eu
SUMMARY:HSMAI Europe Brand Strategy MasterClass
DESCRIPTION:HSMAI Europe Brand Strategy MasterClass\nEvery Wednesday April 21st – May 19th\nSet the date!\nHSMAI Europe Brand Strategy MasterClass (Virtually)\nEvery Wednesday April 21st – May 19th from 2 PM – 4 PM CET\nWho needs brand strategy?\nThe short answer is everybody\, and especially now.\nThe course will introduce you to brand strategy thinking\, and help you apply it to your own brand immediately – creating your own brand platform as you go.\n\n\nBrand strategy is all about understanding the relationship people have with your brand\, so that you can strengthen it in all aspects of your business. What do people expect from the brand relationship? What is the right tone of voice for you? What are the right products or offers to introduce to the relationship?\nMake your brand a strategic asset and find ways to grow your business. Change is the only constant\, so it pays to be prepared. \n\n\n\n\nSign up a group from your business and build your brand platform together.\n\n\n\n\nThe brand strategy sessions are facilitated by Monna Nordhagen (from left) and Kirsti Rogne (from right) from Mars\, an independent brand strategy consultancy. Monna and Kirsti are the authors of Rockets and Rebels – strategy for anyone looking to build brands that move people. Both have extensive brand development experience and are often called upon to speak or teach strategy\, branding and communications. Monna is also the Chair of HSMAI Europe Marketing and Branding Advisory Board. \n\nIt is free to attend for HSMAI members. \nPress here to read more.
URL:https://hsmai.eu/event/hsmai-europe-brand-strategy-master-class/2021-05-19/
LOCATION:Virtual
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Amsterdam:20210518T140000
DTEND;TZID=Europe/Amsterdam:20210518T150000
DTSTAMP:20260423T050238
CREATED:20210311T102650Z
LAST-MODIFIED:20210514T125445Z
UID:10000304-1621346400-1621350000@hsmai.eu
SUMMARY:How digital transformation is driving the digital customer experience
DESCRIPTION:[vc_row][vc_column][vc_column_text css=”.vc_custom_1620981080777{margin-bottom: 0px !important;}”]\nTomorrow starts now with HSMAI Europe\nTuesday May 18th 2 PM – 3 PM CET (1 PM – 2 PM UK time)\nHow digital transformation is driving the digital customer experience\n\n[/vc_column_text][vc_empty_space][/vc_column][/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1620654681754{margin-bottom: 0px !important;}”]\nJoin the dialogue and meet:\n[/vc_column_text][vc_column_text css=”.vc_custom_1620980631997{margin-bottom: 0px !important;}”]Remy Merckx – Travel Industry\, Digital Expert \n \nRemy is the Former Senior Vice President | Global Digital & Marketing at Radisson Hotel Group\, with more than 25 years of travel industry\, digital\, distribution\, marketing and branding knowledge and experiences. He is driven by results\, business development and customer first competencies. [/vc_column_text][vc_column_text css=”.vc_custom_1620980901838{margin-bottom: 0px !important;}”]Loren Gray – Founder & CEO at Hospitality Digital Marketing and a past chair of the Digital Marketing Council of HSMAI America \n \nLoren Gray is the Founder and CEO of Hospitality Digital Marketing Inc.\, a full service consulting firm assisting businesses operating in the hospitality space. Services range from advanced marketing and revenue strategies\, to facilitating product and software services development to market to the hospitality industry. Domestic and International Clients range from property level\, to portfolio based brand\, and independent ownerships.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1620655463440{margin-bottom: 0px !important;}”]\nIn order for you to ask questions and comment during the session\, you will have to be logged in with your Google/Youtube account.\n[/vc_column_text][vc_empty_space][vc_btn title=”Sign up today! It is free to attend” align=”center” i_icon_fontawesome=”fas fa-ticket-alt” add_icon=”true” link=”url:https%3A%2F%2Fwww.eventbrite.co.uk%2Fe%2Fhow-digital-transformation-is-driving-the-digital-customer-experience-tickets-154805115267|target:_blank”][/vc_column][/vc_row]
URL:https://hsmai.eu/event/hsmai-europe-channel-2021-04-20-2021-05-18/
LOCATION:Virtual
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Amsterdam:20210512T140000
DTEND;TZID=Europe/Amsterdam:20210512T160000
DTSTAMP:20260423T050238
CREATED:20210118T094447Z
LAST-MODIFIED:20210305T084408Z
UID:10000284-1620828000-1620835200@hsmai.eu
SUMMARY:HSMAI Europe Brand Strategy MasterClass
DESCRIPTION:HSMAI Europe Brand Strategy MasterClass\nEvery Wednesday April 21st – May 19th\nSet the date!\nHSMAI Europe Brand Strategy MasterClass (Virtually)\nEvery Wednesday April 21st – May 19th from 2 PM – 4 PM CET\nWho needs brand strategy?\nThe short answer is everybody\, and especially now.\nThe course will introduce you to brand strategy thinking\, and help you apply it to your own brand immediately – creating your own brand platform as you go.\n\n\nBrand strategy is all about understanding the relationship people have with your brand\, so that you can strengthen it in all aspects of your business. What do people expect from the brand relationship? What is the right tone of voice for you? What are the right products or offers to introduce to the relationship?\nMake your brand a strategic asset and find ways to grow your business. Change is the only constant\, so it pays to be prepared. \n\n\n\n\nSign up a group from your business and build your brand platform together.\n\n\n\n\nThe brand strategy sessions are facilitated by Monna Nordhagen (from left) and Kirsti Rogne (from right) from Mars\, an independent brand strategy consultancy. Monna and Kirsti are the authors of Rockets and Rebels – strategy for anyone looking to build brands that move people. Both have extensive brand development experience and are often called upon to speak or teach strategy\, branding and communications. Monna is also the Chair of HSMAI Europe Marketing and Branding Advisory Board. \n\nIt is free to attend for HSMAI members. \nPress here to read more.
URL:https://hsmai.eu/event/hsmai-europe-brand-strategy-master-class/2021-05-12/
LOCATION:Virtual
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Amsterdam:20210511T170000
DTEND;TZID=Europe/Amsterdam:20210511T183000
DTSTAMP:20260423T050238
CREATED:20210204T130718Z
LAST-MODIFIED:20210507T144429Z
UID:10000216-1620752400-1620757800@hsmai.eu
SUMMARY:Global HSMAI Curate
DESCRIPTION:[vc_row][vc_column][vc_column_text css=”.vc_custom_1620398651860{margin-bottom: 0px !important;}”] \nSpring 2021\nGLOBAL CURATE: Defining Success in the New Market \nVirtual \nTuesday\, May 11\, 2021 — 5 p.m.–6:15 p.m. CET \nCurate is an exclusive benefits for Organizational Member companies of HSMAI. Executives from these companies have the rare and unique opportunity to discuss emerging industry trends and issues while engaging with each other in a highly interactive format. The forum is also unique in that it provides an opportunities for sales\, marketing and revenue management executives across a wide array of companies to discuss the implications of these trends across each discipline.[/vc_column_text][mk_divider][mk_button dimension=”two” corner_style=”rounded” size=”large” url=”https://hsmai.eu/2021/04/22/hsmai-curate-an-executive-insights-forum/” align=”center” fullwidth=”true” bg_color=”#663399″]Read more[/mk_button][/vc_column][/vc_row]
URL:https://hsmai.eu/event/global-hsmai-curate/
LOCATION:Virtual
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Amsterdam:20210511T140000
DTEND;TZID=Europe/Amsterdam:20210511T150000
DTSTAMP:20260423T050238
CREATED:20210311T102650Z
LAST-MODIFIED:20210514T093013Z
UID:10000298-1620741600-1620745200@hsmai.eu
SUMMARY:Tomorrow starts now with HSMAI Europe
DESCRIPTION:HSMAI Europe Channel\nTune in for new topics every Tuesday.
URL:https://hsmai.eu/event/hsmai-europe-channel-2021-04-20/2021-05-11/
LOCATION:Virtual
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Amsterdam:20210506T100000
DTEND;TZID=Europe/Amsterdam:20210506T150000
DTSTAMP:20260423T050238
CREATED:20210204T104624Z
LAST-MODIFIED:20210423T081306Z
UID:10000214-1620295200-1620313200@hsmai.eu
SUMMARY:HSMAI Europe Sales Leader Forum
DESCRIPTION:Virtual\nThursday May 6th 2021\n  \nThe first HSMAI Europe Sales Leader Forum took place at The Savoy Hotel in London in 2020 as a unique and new event. It advances the sales discipline by elevating the knowledge and skills of off-property sales leaders in regards to important trends\, critical insights\, best practice\, and what this all means for leading sales teams in today’s landscape. \nNow we are back! Virtually this time \nPress here to sign up\nHSMAI Europe members can attend the whole day without any cost. \nWho should attend? \n\nSales professionals from Brands\, Management Companies and Independent hotels and resorts who are leading teams and impacting front-line sellers – from corporate leaders who support on-property teams to regional DOS who oversee multiple properties\nNational & Global Sales Director\nStrategic Account Director\nKey Account Director\nArea Director\nRegional Director of Sales
URL:https://hsmai.eu/event/hsmai-sales-leader-forum/
LOCATION:Virtual
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Amsterdam:20210505T140000
DTEND;TZID=Europe/Amsterdam:20210505T160000
DTSTAMP:20260423T050238
CREATED:20210118T094447Z
LAST-MODIFIED:20210305T084408Z
UID:10000283-1620223200-1620230400@hsmai.eu
SUMMARY:HSMAI Europe Brand Strategy MasterClass
DESCRIPTION:HSMAI Europe Brand Strategy MasterClass\nEvery Wednesday April 21st – May 19th\nSet the date!\nHSMAI Europe Brand Strategy MasterClass (Virtually)\nEvery Wednesday April 21st – May 19th from 2 PM – 4 PM CET\nWho needs brand strategy?\nThe short answer is everybody\, and especially now.\nThe course will introduce you to brand strategy thinking\, and help you apply it to your own brand immediately – creating your own brand platform as you go.\n\n\nBrand strategy is all about understanding the relationship people have with your brand\, so that you can strengthen it in all aspects of your business. What do people expect from the brand relationship? What is the right tone of voice for you? What are the right products or offers to introduce to the relationship?\nMake your brand a strategic asset and find ways to grow your business. Change is the only constant\, so it pays to be prepared. \n\n\n\n\nSign up a group from your business and build your brand platform together.\n\n\n\n\nThe brand strategy sessions are facilitated by Monna Nordhagen (from left) and Kirsti Rogne (from right) from Mars\, an independent brand strategy consultancy. Monna and Kirsti are the authors of Rockets and Rebels – strategy for anyone looking to build brands that move people. Both have extensive brand development experience and are often called upon to speak or teach strategy\, branding and communications. Monna is also the Chair of HSMAI Europe Marketing and Branding Advisory Board. \n\nIt is free to attend for HSMAI members. \nPress here to read more.
URL:https://hsmai.eu/event/hsmai-europe-brand-strategy-master-class/2021-05-05/
LOCATION:Virtual
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Amsterdam:20210504T140000
DTEND;TZID=Europe/Amsterdam:20210504T150000
DTSTAMP:20260423T050238
CREATED:20210311T102650Z
LAST-MODIFIED:20210514T093013Z
UID:10000297-1620136800-1620140400@hsmai.eu
SUMMARY:Tomorrow starts now with HSMAI Europe
DESCRIPTION:HSMAI Europe Channel\nTune in for new topics every Tuesday.
URL:https://hsmai.eu/event/hsmai-europe-channel-2021-04-20/2021-05-04/
LOCATION:Virtual
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Amsterdam:20210429T110000
DTEND;TZID=Europe/Amsterdam:20210429T123000
DTSTAMP:20260423T050238
CREATED:20210301T131337Z
LAST-MODIFIED:20210309T103008Z
UID:10000228-1619694000-1619699400@hsmai.eu
SUMMARY:#IamRemarkable - HSMAI Europe Workshop
DESCRIPTION:[vc_row][vc_column][vc_column_text css=”.vc_custom_1615285803092{margin-bottom: 0px !important;}”] \n#IamRemarkable strives to empower women and other underrepresented groups to speak openly about their accomplishments in the workplace and beyond\, thereby breaking modesty norms and glass ceilings. \nIn collaboration with Google. \nFree for HSMAI members. Press here to read more.[/vc_column_text][/vc_column][/vc_row]
URL:https://hsmai.eu/event/iamremarkable-hsmai-europe-workshop/
LOCATION:Virtual
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Amsterdam:20210428T140000
DTEND;TZID=Europe/Amsterdam:20210428T160000
DTSTAMP:20260423T050238
CREATED:20210118T094447Z
LAST-MODIFIED:20210305T084408Z
UID:10000282-1619618400-1619625600@hsmai.eu
SUMMARY:HSMAI Europe Brand Strategy MasterClass
DESCRIPTION:HSMAI Europe Brand Strategy MasterClass\nEvery Wednesday April 21st – May 19th\nSet the date!\nHSMAI Europe Brand Strategy MasterClass (Virtually)\nEvery Wednesday April 21st – May 19th from 2 PM – 4 PM CET\nWho needs brand strategy?\nThe short answer is everybody\, and especially now.\nThe course will introduce you to brand strategy thinking\, and help you apply it to your own brand immediately – creating your own brand platform as you go.\n\n\nBrand strategy is all about understanding the relationship people have with your brand\, so that you can strengthen it in all aspects of your business. What do people expect from the brand relationship? What is the right tone of voice for you? What are the right products or offers to introduce to the relationship?\nMake your brand a strategic asset and find ways to grow your business. Change is the only constant\, so it pays to be prepared. \n\n\n\n\nSign up a group from your business and build your brand platform together.\n\n\n\n\nThe brand strategy sessions are facilitated by Monna Nordhagen (from left) and Kirsti Rogne (from right) from Mars\, an independent brand strategy consultancy. Monna and Kirsti are the authors of Rockets and Rebels – strategy for anyone looking to build brands that move people. Both have extensive brand development experience and are often called upon to speak or teach strategy\, branding and communications. Monna is also the Chair of HSMAI Europe Marketing and Branding Advisory Board. \n\nIt is free to attend for HSMAI members. \nPress here to read more.
URL:https://hsmai.eu/event/hsmai-europe-brand-strategy-master-class/2021-04-28/
LOCATION:Virtual
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Amsterdam:20210427T140000
DTEND;TZID=Europe/Amsterdam:20210427T150000
DTSTAMP:20260423T050238
CREATED:20210311T102650Z
LAST-MODIFIED:20210514T093013Z
UID:10000296-1619532000-1619535600@hsmai.eu
SUMMARY:Tomorrow starts now with HSMAI Europe
DESCRIPTION:HSMAI Europe Channel\nTune in for new topics every Tuesday.
URL:https://hsmai.eu/event/hsmai-europe-channel-2021-04-20/2021-04-27/
LOCATION:Virtual
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Amsterdam:20210421T140000
DTEND;TZID=Europe/Amsterdam:20210421T160000
DTSTAMP:20260423T050238
CREATED:20210118T094447Z
LAST-MODIFIED:20210305T084408Z
UID:10000281-1619013600-1619020800@hsmai.eu
SUMMARY:HSMAI Europe Brand Strategy MasterClass
DESCRIPTION:HSMAI Europe Brand Strategy MasterClass\nEvery Wednesday April 21st – May 19th\nSet the date!\nHSMAI Europe Brand Strategy MasterClass (Virtually)\nEvery Wednesday April 21st – May 19th from 2 PM – 4 PM CET\nWho needs brand strategy?\nThe short answer is everybody\, and especially now.\nThe course will introduce you to brand strategy thinking\, and help you apply it to your own brand immediately – creating your own brand platform as you go.\n\n\nBrand strategy is all about understanding the relationship people have with your brand\, so that you can strengthen it in all aspects of your business. What do people expect from the brand relationship? What is the right tone of voice for you? What are the right products or offers to introduce to the relationship?\nMake your brand a strategic asset and find ways to grow your business. Change is the only constant\, so it pays to be prepared. \n\n\n\n\nSign up a group from your business and build your brand platform together.\n\n\n\n\nThe brand strategy sessions are facilitated by Monna Nordhagen (from left) and Kirsti Rogne (from right) from Mars\, an independent brand strategy consultancy. Monna and Kirsti are the authors of Rockets and Rebels – strategy for anyone looking to build brands that move people. Both have extensive brand development experience and are often called upon to speak or teach strategy\, branding and communications. Monna is also the Chair of HSMAI Europe Marketing and Branding Advisory Board. \n\nIt is free to attend for HSMAI members. \nPress here to read more.
URL:https://hsmai.eu/event/hsmai-europe-brand-strategy-master-class/2021-04-21/
LOCATION:Virtual
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Amsterdam:20210420T140000
DTEND;TZID=Europe/Amsterdam:20210420T150000
DTSTAMP:20260423T050238
CREATED:20210311T102650Z
LAST-MODIFIED:20210514T093013Z
UID:10000295-1618927200-1618930800@hsmai.eu
SUMMARY:Tomorrow starts now with HSMAI Europe
DESCRIPTION:HSMAI Europe Channel\nTune in for new topics every Tuesday.
URL:https://hsmai.eu/event/hsmai-europe-channel-2021-04-20/2021-04-20/
LOCATION:Virtual
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Amsterdam:20210413T140000
DTEND;TZID=Europe/Amsterdam:20210413T150000
DTSTAMP:20260423T050238
CREATED:20210311T102650Z
LAST-MODIFIED:20210409T142249Z
UID:10000294-1618322400-1618326000@hsmai.eu
SUMMARY:HSMAI Europe Channel
DESCRIPTION:HSMAI Europe Channel Live TV Shows with interesting guests/topics.\nPress here to see our previous live streams. \nExploring the beauty of focus in a strong hotel brand\nTuesday April 13 from 2:00 pm – 3:00 pm CET\nDuring this interactive session\, we will follow the captivating story of the creation of the quintessential Amerikalinjen brand in Oslo and its incredibly successful launch. \n\nWhat are the steps to building a compelling hotel brand that stands out from the crowd?\nHow do you ensure that the brand is incorporated into absolutely everything\, from hotel design to marketing communications and more?\nIs there a need to adapt your hotel’s branding strategy during the current market challenges?\n\nSit back\, listen and engage with fellow hoteliers as we take the Amerikalinjen example as a springboard to discuss together everything related to the wonderful world of hotel branding. \nRead more here.
URL:https://hsmai.eu/event/hsmai-europe-channel/
LOCATION:Virtual
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Amsterdam:20210324T150000
DTEND;TZID=Europe/Amsterdam:20210324T160000
DTSTAMP:20260423T050238
CREATED:20210305T100740Z
LAST-MODIFIED:20210309T143331Z
UID:10000230-1616598000-1616601600@hsmai.eu
SUMMARY:Revenue Management at the Verge of Exiting the Pandemic
DESCRIPTION:How do revenue managers price a whole new world? What are on the minds and strategy to-dos of some of Europe’s leading revenue managers as an uncertain world but supposedly high pent-up demand awaits the continent\, but where are these guests going? Are events and business travel being added to the strategic aims of hotel companies right this minute?\nSit back\, listen and engage with fellow hoteliers as the issue is discussed and the solutions aired. \nMore information to follow. \nModerator: Terence Baker\, senior reporter\, Europe\, Hotel News Now \nPress here to sign up.
URL:https://hsmai.eu/event/revenue-management-at-the-verge-of-exiting-the-pandemic/
LOCATION:Virtual
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Amsterdam:20210126T140500
DTEND;TZID=Europe/Amsterdam:20210126T150500
DTSTAMP:20260423T050238
CREATED:20210118T141005Z
LAST-MODIFIED:20210118T141058Z
UID:10000293-1611669900-1611673500@hsmai.eu
SUMMARY:HSMAI Europe: Chief Sales Officers Roundtable
DESCRIPTION:By Invitation Only\nTuesday January 26th 2021\nA separate invitation will be sent those that will be invited.  \n\n\n\n\nAttendance Eligibility\nAll Roundtables are by invitation only. Individuals are invited based on their specific role at a specific company (determined by company type and number of hotels in the company’s portfolio). Invitations are non-transferable. \nRoundtables are hosted by HSMAI Europe. While there is no cost to attend\, all attendees are expected to be members of HSMAI Europe. \nPlease let us know what Roundtables you and your company are interested to join included your position at the company\, by sending an email to postbox@hsmai.eu \n\nPress here for more information.
URL:https://hsmai.eu/event/hsmai-europe-chief-sales-officers-roundtable/
LOCATION:Virtual
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Amsterdam:20210126T140500
DTEND;TZID=Europe/Amsterdam:20210126T150500
DTSTAMP:20260423T050238
CREATED:20210118T140854Z
LAST-MODIFIED:20210118T140854Z
UID:10000292-1611669900-1611673500@hsmai.eu
SUMMARY:HSMAI Europe: Brand Chief Revenue Officers Roundtable
DESCRIPTION:By Invitation Only\nTuesday January 26th 2021\nA separate invitation will be sent those that will be invited.  \n\n\n\n\nAttendance Eligibility\nAll Roundtables are by invitation only. Individuals are invited based on their specific role at a specific company (determined by company type and number of hotels in the company’s portfolio). Invitations are non-transferable. \nRoundtables are hosted by HSMAI Europe. While there is no cost to attend\, all attendees are expected to be members of HSMAI Europe. \nPlease let us know what Roundtables you and your company are interested to join included your position at the company\, by sending an email to postbox@hsmai.eu \n\nPress here for more information.
URL:https://hsmai.eu/event/hsmai-europe-brand-chief-revenue-officers-roundtable/
LOCATION:Virtual
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Amsterdam:20210126T130000
DTEND;TZID=Europe/Amsterdam:20210126T140000
DTSTAMP:20260423T050238
CREATED:20210118T140719Z
LAST-MODIFIED:20210118T141021Z
UID:10000291-1611666000-1611669600@hsmai.eu
SUMMARY:HSMAI Europe: Chief Marketing & Branding Officers Roundtable
DESCRIPTION:By Invitation Only\nTuesday January 26th 2021\nA separate invitation will be sent those that will be invited.  \n\n\n\n\nAttendance Eligibility\nAll Roundtables are by invitation only. Individuals are invited based on their specific role at a specific company (determined by company type and number of hotels in the company’s portfolio). Invitations are non-transferable. \nRoundtables are hosted by HSMAI Europe. While there is no cost to attend\, all attendees are expected to be members of HSMAI Europe. \nPlease let us know what Roundtables you and your company are interested to join included your position at the company\, by sending an email to postbox@hsmai.eu \n\nPress here for more information.
URL:https://hsmai.eu/event/hsmai-europe-chief-marketing-branding-officers-roundtable/
LOCATION:Virtual
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Amsterdam:20210126T130000
DTEND;TZID=Europe/Amsterdam:20210126T140000
DTSTAMP:20260423T050238
CREATED:20210118T140359Z
LAST-MODIFIED:20210118T141533Z
UID:10000290-1611666000-1611669600@hsmai.eu
SUMMARY:HSMAI Europe: Chief Customer & Distribution Officers Roundtable
DESCRIPTION:By Invitation Only\nTuesday January 26th 2021\nA separate invitation will be sent those that will be invited.  \n\n\n\n\nAttendance Eligibility\nAll Roundtables are by invitation only. Individuals are invited based on their specific role at a specific company (determined by company type and number of hotels in the company’s portfolio). Invitations are non-transferable. \nRoundtables are hosted by HSMAI Europe. While there is no cost to attend\, all attendees are expected to be members of HSMAI Europe. \nPlease let us know what Roundtables you and your company are interested to join included your position at the company\, by sending an email to postbox@hsmai.eu \n\nPress here for more information.
URL:https://hsmai.eu/event/hsmai-europe-chief-customer-distribution-officers-roundtable/
LOCATION:Virtual
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
END:VEVENT
END:VCALENDAR