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BEGIN:VEVENT
DTSTART;TZID=Europe/Paris:20261015T140000
DTEND;TZID=Europe/Paris:20261015T210000
DTSTAMP:20260526T122840
CREATED:20260511T124130Z
LAST-MODIFIED:20260519T113611Z
UID:10000682-1792072800-1792098000@hsmai.eu
SUMMARY:Commercial Strategy Forum | Paris
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”18638″ img_size=”full” css=””][vc_column_text css=”.vc_custom_1778506944749{margin-bottom: 0px !important;}”]Welcome to the HSMAI Europe Commercial Strategy Forum Paris. \nThis event brings together hospitality professionals to exchange ideas\, build relationships\, and explore the latest strategies in revenue management\, sales\, marketing\, and distribution. \nAs an international organization\, HSMAI Europe combines global trends\, insights\, and expertise with strong local knowledge and speakers. By bringing together the best of both worlds\, we aim to create a highly relevant and impactful experience for the local market. \nOur goal is to provide an inspiring and interactive forum where commercial leaders can learn from each other\, discuss current challenges and opportunities\, and leave with fresh ideas\, practical insights\, and valuable connections. \nWe would be delighted to have you join us and look forward to a great day together in Paris.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][mk_padding_divider size=”25″][vc_btn title=”READ MORE & REGISTER HERE” style=”classic” color=”violet” size=”lg” align=”center” css=”” button_block=”true” link=”url:https%3A%2F%2Fhsmai.eu%2Fcommercial-strategy-forum-paris-2026%2F|target:_blank”][/vc_column][/vc_row]
URL:https://hsmai.eu/event/commercial-strategy-forum-paris/
ATTACH;FMTTYPE=image/png:https://hsmai.eu/wp-content/uploads/sites/15/2026/05/some-csf-paris-2026-1920-x-1080-px.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20261104T180000
DTEND;TZID=Europe/London:20261104T200000
DTSTAMP:20260526T122840
CREATED:20260513T133114Z
LAST-MODIFIED:20260519T093358Z
UID:10000686-1793815200-1793822400@hsmai.eu
SUMMARY:HSMAI Europe Fall Curate's | London
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”18682″ img_size=”full” alignment=”center” css=””][mk_fancy_title color=”#669933″ size=”35″ font_weight=”bold” margin_bottom=”0″ font_family=”Merriweather” font_type=”google” responsive_align=”left”]HSMAI Europe’s Curate – An Executive Insights Forum\n[/mk_fancy_title][vc_column_text css=”.vc_custom_1778841118442{margin-bottom: 0px !important;}”]📅 Date: Wednesday\, 4th November\n⏰ Time: 6:00 pm – 8:00 pm + joint Networking with Connecting Future Leaders after the program[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”2/3″][mk_padding_divider size=”20″][vc_column_text margin_bottom=”0″ css=”.vc_custom_1779183192959{margin-bottom: 0px !important;}”]Topic: AI\nMeet Ben Jost\, CEO & Co-founder of Trust You and Chair of HSMAI Europe AI Advisory Broad\, and other members of AI Advisory Broad that will join our discussion. \nA more detailed programme will follow at a later stage when we know who will be attending from the AI Advisory Board.\nRead more about the HSMAI Europe AI Advisory Board here[/vc_column_text][/vc_column][vc_column width=”1/3″][mk_padding_divider][mk_circle_image src=”https://hsmai.eu/wp-content/uploads/sites/15/2026/05/1664538843481.jpg” image_diameter=”150″][/vc_column][/vc_row][vc_row][vc_column][mk_padding_divider size=”20″][mk_divider style=”thin_solid”][vc_column_text css=”.vc_custom_1760975869564{margin-bottom: 0px !important;}”]\nAbout the Curate\n[/vc_column_text][vc_column_text css=”.vc_custom_1760977402421{margin-bottom: 0px !important;}”]The Curate is an exclusive benefit offered to Organizational Member companies of HSMAI Europe\, which is By-Invitation-Only. The Curate events are held twice a year to help executives keep up with the rapid changes in the hospitality industry. Designed to identify\, capture\, and shape executive-level content\, providing an opportunity for executives across different companies to discuss cross-disciplinary issues across the fields of culture & people\, sales\, marketing\, distribution\, revenue management\, and innovation. This edition of the Curate will be a condensed but high-impact version lasting only 2 hours followed by networking.[/vc_column_text][mk_padding_divider][/vc_column][/vc_row][vc_row][vc_column][vc_btn title=”REGISTER HERE” color=”violet” size=”lg” align=”center” css=”” button_block=”true” link=”url:https%3A%2F%2Feur.cvent.me%2FyReYGl|target:_blank”][/vc_column][/vc_row][vc_row disable_element=”yes”][vc_column width=”1/3″][mk_circle_image src=”https://hsmai.eu/wp-content/uploads/sites/15/2025/05/kevin-passon.jpeg” image_diameter=”150″][vc_column_text css=”.vc_custom_1747302182789{margin-bottom: 0px !important;}”]\nKevin Passon\nKey Account Director\nIHG Hotels & Resorts \n[/vc_column_text][/vc_column][vc_column width=”1/3″][mk_circle_image src=”https://hsmai.eu/wp-content/uploads/sites/15/2025/05/scarlet-payne.jpeg” image_diameter=”150″][vc_column_text css=”.vc_custom_1747302401173{margin-bottom: 0px !important;}”]\nScarlet Payne\nPR & Content Specialist EMEA\nWyndham Hotels & Resorts EMEA \n[/vc_column_text][/vc_column][vc_column width=”1/3″][mk_circle_image src=”https://hsmai.eu/wp-content/uploads/sites/15/2025/05/angel.jpeg” image_diameter=”150″][vc_column_text css=”.vc_custom_1747302495423{margin-bottom: 0px !important;}”]\nAngel Shtrbevski\nGeneral Manager Moxy Southampton\nHotel Co 51 \n[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][mk_divider style=”thin_solid” thickness=”3″][vc_column_text css=”.vc_custom_1729160755651{margin-bottom: 0px !important;}”]For questions\, contact us at postbox@hsmai.eu[/vc_column_text][mk_padding_divider][/vc_column][/vc_row]
URL:https://hsmai.eu/event/hsmai-europe-fall-curates-london/
ATTACH;FMTTYPE=application/pdf:https://hsmai.eu/wp-content/uploads/sites/15/2026/05/kopi-av-curate-1920x1080-1-2.pdf
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Amsterdam:20261112T150000
DTEND;TZID=Europe/Amsterdam:20261112T180000
DTSTAMP:20260526T122840
CREATED:20260223T143329Z
LAST-MODIFIED:20260223T144250Z
UID:10000667-1794495600-1794506400@hsmai.eu
SUMMARY:Power Up | Amsterdam | November 2026
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”18104″ img_size=”1920×1080″ alignment=”center” css=””][/vc_column][/vc_row][vc_row][vc_column][mk_fancy_title color=”#669933″ size=”25″ margin_bottom=”5″ font_family=”Merriweather” font_type=”google”]Power Up | Amsterdam | November 2026[/mk_fancy_title][vc_column_text css=”.vc_custom_1771857362445{margin-bottom: 0px !important;}”]📅 Thursday\, 12 November 2026\n⏰ 3:00 pm – 6:00 pm\n📍  Amsterdam \nHSMAI Europe returns to Amsterdam in November with a dynamic Power Up session. Join leaders from across the hospitality sector for an engaging event packed with practical insights\, real-world strategies\, peer exchange\, and valuable networking opportunities. \nHSMAI Europe members will be eligible to sign up once registrations are open. \n[/vc_column_text][/vc_column][/vc_row][vc_row disable_element=”yes”][vc_column][vc_btn title=”Register here” color=”green” size=”lg” align=”center” css=”” button_block=”true” link=”url:https%3A%2F%2Feur.cvent.me%2FQRe3RZ”][/vc_column][/vc_row]
URL:https://hsmai.eu/event/power-up-amsterdam-november-2026/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Athens:20261120T180000
DTEND;TZID=Europe/Athens:20261120T210000
DTSTAMP:20260526T122840
CREATED:20251215T085037Z
LAST-MODIFIED:20251215T085243Z
UID:10000619-1795197600-1795208400@hsmai.eu
SUMMARY:Power Up | Athens | November 2026
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”17832″ img_size=”full” css=””][mk_fancy_title color=”#669933″ size=”25″ font_weight=”bold” font_family=”Merriweather” font_type=”google”]\nPower up | Athens | November 2026 \n[/mk_fancy_title][vc_column_text css=”.vc_custom_1765788524361{margin-bottom: 0px !important;}”]📅 Date: Friday\, 20 November (In Conjunction with XENIA 2026)\n⏰ Time: 6:00 pm – 8:00 pm (followed by networking & drinks)\n📍 Location: Athens[/vc_column_text][vc_column_text css=”.vc_custom_1765788631814{margin-bottom: 0px !important;}”]The event is open to registered members of HSMAI Europe when registration opens.[/vc_column_text][/vc_column][/vc_row]
URL:https://hsmai.eu/event/power-up-athens-november-2026/
ATTACH;FMTTYPE=image/png:https://hsmai.eu/wp-content/uploads/sites/15/2025/12/athens-20th-november.png
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20270113
DTEND;VALUE=DATE:20270116
DTSTAMP:20260526T122840
CREATED:20260511T141650Z
LAST-MODIFIED:20260511T141750Z
UID:10000683-1799798400-1800057599@hsmai.eu
SUMMARY:Commercial Strategy Week 2027
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”18643″ img_size=”full” alignment=”center” css=””][/vc_column][/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1778508732503{margin-bottom: 0px !important;}”]\nWelcome to\nCommercial Strategy Week 2027\n[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][mk_padding_divider][vc_column_text css=”.vc_custom_1778508948664{margin-bottom: 0px !important;}”]After the highly successful 2026 Commercial Strategy Week\, we are thrilled to announce that we will be returning to London once again next year\, from January 13th to 15th\, 2027! We’re excited to once again set the stage for insightful discussions\, networking\, and the latest industry advancements. \nHSMAI Europe’s Commercial Strategy Conference – the evolution of HSMAI ROC – reflects the development of marketing\, revenue optimization\, sales\, and other commercial functions into new and evolving commercial strategy organisations inside many hotel companies. \nThe conference — and pre- and post-conference certifications\, leadership day\, training and roundtables — will equip commercial professionals and leaders with the skills\, knowledge\, and strategic vision necessary to navigate the ever-evolving landscape of hotel commercial strategy while driving profit throughout the customer journey.[/vc_column_text][mk_padding_divider][vc_column_text margin_bottom=”0″ css=”.vc_custom_1778509067767{margin-bottom: 0px !important;}”]SAVE THE DATES FOR COMMERCIAL STRATEGY WEEK 2027: \n\nPre-conference workshops and trainings | Wednesday\, 13th January\n\nMain conference and HSMAI Awards Europe | Thursday\, 14th January\n\nPost-conference roundtables (by invitation only) | Friday\, 15th January\n\n[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][mk_padding_divider][vc_btn title=”READ MORE” color=”violet” size=”lg” css=”” link=”url:https%3A%2F%2Fhsmai.eu%2Fcsw_2027%2F”][/vc_column][/vc_row]
URL:https://hsmai.eu/event/commercial-strategy-week-2027/
ATTACH;FMTTYPE=image/png:https://hsmai.eu/wp-content/uploads/sites/15/2026/05/image_2026-05-11_151436815.png
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20270126
DTEND;VALUE=DATE:20270127
DTSTAMP:20260526T122840
CREATED:20260513T051549Z
LAST-MODIFIED:20260519T120925Z
UID:10000687-1800921600-1801007999@hsmai.eu
SUMMARY:HSMAI Europe Commercial Strategy Forum 2027 | Oslo
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”18667″ img_size=”full” css=””][vc_column_text css=”.vc_custom_1778644717443{margin-bottom: 0px !important;}”]Welcome to the HSMAI Europe Commercial Strategy Forum Oslo. \nThis event brings together hospitality professionals to exchange ideas\, build relationships\, and explore the latest strategies in revenue management\, sales\, marketing\, and distribution. \nAs an international organization\, HSMAI Europe combines global trends\, insights\, and expertise with strong local knowledge and speakers. By bringing together the best of both worlds\, we aim to create a highly relevant and impactful experience for the local market. \nOur goal is to provide an inspiring and interactive forum where commercial leaders can learn from each other\, discuss current challenges and opportunities\, and leave with fresh ideas\, practical insights\, and valuable connections.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][mk_padding_divider size=”25″][vc_btn title=”Read more & Register here” style=”classic” color=”violet” size=”lg” align=”center” css=”” button_block=”true” link=”url:https%3A%2F%2Fhsmai.eu%2Fcommercial-strategy-forum-oslo%2F|target:_blank”][/vc_column][/vc_row]
URL:https://hsmai.eu/event/hsmai-europe-commercial-strategy-forum-2027-oslo/
ATTACH;FMTTYPE=image/png:https://hsmai.eu/wp-content/uploads/sites/15/2026/05/some-csf-oslo-2026-1920-x-1080-px-1.png
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