Commercial Strategy Week 2027
2027-01-13 - 2027-01-15 | London
Welcome to
Commercial Strategy Week 2027
After the highly successful 2026 Commercial Strategy Week, we are thrilled to announce that we will be returning to London once again next year, from January 13th to 15th, 2027! We’re excited to once again set the stage for insightful discussions, networking, and the latest industry advancements.
HSMAI Europe’s Commercial Strategy Conference – the evolution of HSMAI ROC – reflects the development of marketing, revenue optimization, sales, and other commercial functions into new and evolving commercial strategy organisations inside many hotel companies.
The conference — and pre- and post-conference certifications, leadership day, training and roundtables — will equip commercial professionals and leaders with the skills, knowledge, and strategic vision necessary to navigate the ever-evolving landscape of hotel commercial strategy while driving profit throughout the customer journey. SAVE THE DATES FOR COMMERCIAL STRATEGY WEEK 2027:

Pre-conference workshops and trainings | Wednesday, 13th January

Main conference and HSMAI Awards Europe | Thursday, 14th January

Post-conference roundtables (by invitation only) | Friday, 15th January

HSMAI Europe Commercial Strategy Forum 2027 | Oslo
2027-01-26
Welcome to the HSMAI Europe Commercial Strategy Forum Oslo.
This event brings together hospitality professionals to exchange ideas, build relationships, and explore the latest strategies in revenue management, sales, marketing, and distribution.
As an international organization, HSMAI Europe combines global trends, insights, and expertise with strong local knowledge and speakers. By bringing together the best of both worlds, we aim to create a highly relevant and impactful experience for the local market.
Our goal is to provide an inspiring and interactive forum where commercial leaders can learn from each other, discuss current challenges and opportunities, and leave with fresh ideas, practical insights, and valuable connections.

Commercial Strategy Forum | Athens
2027-04-15
Welcome to the HSMAI Europe Commercial Strategy Forum Athens.
This event brings together hospitality professionals to exchange ideas, build relationships, and explore the latest strategies in revenue management, sales, marketing, and distribution.
As an international organization, HSMAI Europe combines global trends, insights, and expertise with strong local knowledge and speakers. By bringing together the best of both worlds, we aim to create a highly relevant and impactful experience for the local market.
Our goal is to provide an inspiring and interactive forum where commercial leaders can learn from each other, discuss current challenges and opportunities, and leave with fresh ideas, practical insights, and valuable connections.
We would be delighted to have you join us and look forward to a great day together in Athens.
