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DTSTART;TZID=Europe/London:20250624T180000
DTEND;TZID=Europe/London:20250624T210000
DTSTAMP:20260414T122425
CREATED:20250414T210153Z
LAST-MODIFIED:20250606T173127Z
UID:10000474-1750788000-1750798800@hsmai.eu
SUMMARY:Power-Up | London | June - Day 2
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”17222″ img_size=”1920×1080″ alignment=”center” css=””][/vc_column][/vc_row][vc_row][vc_column][mk_fancy_title color=”#669933″ size=”25″ margin_bottom=”5″ font_family=”Merriweather” font_type=”google”]Unlocking the Future: Artificial Intelligence in Hospitality Management[/mk_fancy_title][vc_column_text css=”.vc_custom_1749231085260{margin-bottom: 0px !important;}”]Join an exclusive\, intimate gathering of industry professionals for a deep dive into how Artificial Intelligence (AI) is reshaping the roles of Commercial Teams and Revenue Managers in the hospitality industry. Together\, we’ll explore the opportunities and challenges AI brings\, from dynamic pricing to customer experience optimization. \n📅 Date: Tuesday\, 24th June\n⏰ Time: 6:00 pm – 8:00 pm (followed by networking & drinks)\n📍 Location: art’otel London Battersea Power Station \nThis thought-provoking discussion will provide a platform to: \nUncover AI’s impact of AI on the Commercial & Revenue Management Professions \n\n Objective: Identify the potential impacts of AI on skills\, processes\, and decision-making.\n Analysis of opportunities: increased productivity\, improved forecast accuracy\, automation of repetitive tasks.\n Identification of challenges: risks associated with automation\, loss of human control\, AI bias\, data security.\n Group discussion on the short-\, medium-\, and long-term impacts on the profession.\n\n\n Propose actionable solutions and adaptation strategies for the evolving landscape. \n\n Objective: Develop solutions to integrate AI effectively and ethically into the profession.\n Discussion on the future skills needed by Sales\, Distribution & Revenue Managers (AI management\, interpretation of results\, human relations management\, etc.).\n Reflection on new challenges facing the profession: ethics\, transparency\, and accountability in the use of AI.\n\nWith a focus on innovation\, collaboration\, and actionable takeaways\, this session promises to leave you equipped and inspired for the future.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”2/3″][vc_column_text css=”.vc_custom_1744717389126{margin-bottom: 0px !important;}”]The session will be led by Frederic Toitot\, the Founder & Managing Director at Hotel Games and Member and past chair of the HSMAI Europe Revenue Optimization Advisory Board. He is the former Vice President Global Learning & Development for Accor. \nFrederic Toitot\, a seasoned professional in Hospitality and Travel\, is a passionate advocate for making learning a vibrant and meaningful experience. With a background rooted in 5-star hotel service in London and New York\, particularly with Le Meridien Hotels & Resorts\, he embarked on a journey that led him to key roles in Revenue Management & Pricing at Accor’s global headquarters in Paris. Passionate about education\, he is a senior lecturer at various business and hotel schools across Europe\, sharing his knowledge with aspiring hospitality professionals. [/vc_column_text][/vc_column][vc_column width=”1/3″][vc_single_image image=”16953″ css=””][/vc_column][/vc_row][vc_row][vc_column][vc_btn title=”SIGN UP HERE” color=”green” align=”center” css=”” button_block=”true” link=”url:https%3A%2F%2Feur.cvent.me%2FYgWkGd|target:_blank”][/vc_column][/vc_row]
URL:https://hsmai.eu/event/power-up-london-june-day-2/
LOCATION:art’otel London Battersea Power Station\, 1 Electric Boulevard\, Nine Elms\, London\, SW11 8BJ\, United Kingdom
ATTACH;FMTTYPE=image/png:https://hsmai.eu/wp-content/uploads/sites/15/2025/04/24-june-london.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Lisbon:20250626T090000
DTEND;TZID=Europe/Lisbon:20250626T150000
DTSTAMP:20260414T122425
CREATED:20250519T130656Z
LAST-MODIFIED:20250526T151648Z
UID:10000581-1750928400-1750950000@hsmai.eu
SUMMARY:CRME Review Course + Global Exam | Lisbon
DESCRIPTION:[vc_row][vc_column][vc_column_text css=”.vc_custom_1747659447971{margin-bottom: 0px !important;}”]\nGet your Global HSMAI CRME certification!\n[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1747659902201{margin-bottom: 0px !important;}”]Ready to be recognized and certified for your expertise in Revenue Management? Join the CRME Review Course in Lisbon and take a major step toward an HSMAI Global certification! \nHSMAI certifications are important because the more you know — and the more you can demonstrate what you know — the better ROI you can provide to your company\, the more you can improve its bottom line\, and the better you can position your career.[/vc_column_text][vc_empty_space][/vc_column][/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1748272600631{margin-bottom: 0px !important;}”]\nWhy attend the Review Course?\nThe review course cover the essential concepts outlined in the certification study guides for the CRME\, offering the perfect final ‘cram session’ before you take the certification exam. You’ll have the flexibility to take the exam either immediately after the course or at a time that suits you best. \nHow do I apply for and get the Certification?\nThe HSMAI certification program is a two-part process in which you must complete the application to demonstrate your eligibility (minimum points: 50)\, and then pass an online exam covering the functions performed in your chosen discipline. \nYour application will be assessed on a points basis according to your work profile. The items assessed are: \n\nProfessional Experience\nOn-the-Job Responsibilities\nMembership in an Industry Organization\nLeadership in an Industry Organization\nAuthoring Published Articles\nSpeaking at Industry Programs/Meetings\nHigher Education Coursework\nNon-Academic Coursework\nOther Certifications\n\nWhen is the Review Course?\nDay: Thursday\, 26th June 2025 \nTime: 9.00 AM – 1.30 PM (local time) followed by global exam 2.00 PM – 3.00 PM \nVenue: Sofitel Lisbon Liberdade\, Av. da Liberdade 127[/vc_column_text][/vc_column][/vc_row][vc_row title_tag=”h2″ section_title_tag=”h4″ style=”outline” shape=”round” color=”violet” no_fill_content_area=”” spacing=”10″ gap=”” tab_position=”top” alignment=”center” autoplay=”none” active_section=”1″ pagination_style=”flat-round” pagination_color=”grey” css_animation=”bounceInLeft” title=”” el_id=””][vc_column][vc_tta_tabs color=”violet” spacing=”10″ alignment=”center” active_section=”1″ pagination_style=”flat-round” pagination_color=”green” css_animation=”bounceInLeft”][vc_tta_section title=”CRME” tab_id=”1728465267027-c864aea1-adb9″][vc_column_text css=”.vc_custom_1728470734222{margin-bottom: 0px !important;}”]CRME – Certified Revenue Management Executive \nAs revenue optimization in the hospitality industry continues to grow as an art and a science\, you can confirm and demonstrate your knowledge\, experience\, and capabilities by earning HSMAI’s Certified Revenue Management Executive (CRME) certification.  \nWhy do you need the CRME? \nThe exclusive CRME certification demonstrates to yourself\, your employer\, your colleagues\, and your peers that you are a professional in the field of revenue optimization with tactical and strategic expertise in identifying business opportunities\, maximising profits\, and driving growth\, and fostering a revenue management culture within your organisation. \nWhat topics are covered?  \nThe CRME certification exam is based on the CRME study guide\, Evolving Dynamics: From Revenue Management to Revenue Strategy. \nTopic areas include: \n\nFrom Revenue Management to Revenue Strategy\nThe Revenue Professional\nEconomics and its Role in Revenue Optimization\nDepartmental Integration\nUnderstanding the Market\nSegmenting Customers and Utilizing Sources to Target Optimal Mix\nForecasting\, Pricing and Inventory Control\nPerformance Analysis\nStrategic Distribution\nThe Interdependence of Sales & Revenue Optimization\nEmerging Elements Impacting Revenue Strategy\n\n[/vc_column_text][/vc_tta_section][/vc_tta_tabs][/vc_column][/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1747659847448{margin-bottom: 0px !important;}”]Join the Review Course! \nThe face-to-face Review Courses is for candidates pursuing the CRME. The course covers the key concepts outlined in the certifications study guides.  It is a great last “cram session” before taking the certification exam. \nReview course participants are required to read the study guide in advance of this fast-paced class. A digital copy of the study guide is included in the course registration fee. \nGet Certified! \nAfter the Review Course\, participants who have applied and paid for the certification in advance have the opportunity to take the global exam directly after the course or any time they are ready.  \nFee: \nHSMAI Members: 675 Euro ex VAT (VAT will be added for billing address in the UK) \nNon-Members: 895 Euro ex VAT (VAT will be added for billing address in the UK) \nThe cost includes certification application fee\, exam fee and the Review Course on Thursday 26th June 2025.[/vc_column_text][vc_empty_space height=”56px”][/vc_column][/vc_row][vc_row][vc_column][vc_btn title=”START THE PROCESS HERE” color=”violet” size=”lg” align=”center” css=”” button_block=”true” link=”url:https%3A%2F%2Feur.cvent.me%2FQR41M5|target:_blank”][/vc_column][/vc_row]
URL:https://hsmai.eu/event/crme-review-course-global-exam-lisbon/
LOCATION:Sofitel Lisbon Liberdade\, Av. da Liberdade 127\, Lisboa\, 1269-038\, Portugal
ATTACH;FMTTYPE=image/jpeg:https://hsmai.eu/wp-content/uploads/sites/15/2019/08/crme-logo.jpg
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Lisbon:20250626T150000
DTEND;TZID=Europe/Lisbon:20250626T180000
DTSTAMP:20260414T122425
CREATED:20250414T210910Z
LAST-MODIFIED:20250526T151303Z
UID:10000475-1750950000-1750960800@hsmai.eu
SUMMARY:Power-Up | Lisbon | June
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”17000″ img_size=”1920×1080″ css=””][/vc_column][/vc_row][vc_row][vc_column][mk_fancy_title color=”#669933″ size=”25″ margin_bottom=”5″ font_family=”Merriweather” font_type=”google”]Unlocking the Future: Artificial Intelligence in Hospitality Management[/mk_fancy_title][vc_column_text css=”.vc_custom_1748272288794{margin-bottom: 0px !important;}”]Join an exclusive\, intimate gathering of industry professionals for a deep dive into how Artificial Intelligence (AI) is reshaping the roles of Commercial Teams and Revenue Managers in the hospitality industry. Together\, we’ll explore the opportunities and challenges AI brings\, from dynamic pricing to customer experience optimization. \n📅 Date: Thursday\, 26th June\n⏰ Time: 3:00 pm – 5:00 pm (followed by networking & drinks)\n📍 Location: Sofitel Lisbon Liberdade\, Av. da Liberdade 127 \nThis thought-provoking discussion will provide a platform to: \nUncover AI’s impact of AI on the Commercial & Revenue Management Professions \n\n Objective: Identify the potential impacts of AI on skills\, processes\, and decision-making.\n Analysis of opportunities: increased productivity\, improved forecast accuracy\, automation of repetitive tasks.\n Identification of challenges: risks associated with automation\, loss of human control\, AI bias\, data security.\n Group discussion on the short-\, medium-\, and long-term impacts on the profession.\n\n\n Propose actionable solutions and adaptation strategies for the evolving landscape. \n\n Objective: Develop solutions to integrate AI effectively and ethically into the profession.\n Discussion on the future skills needed by Sales\, Distribution & Revenue Managers (AI management\, interpretation of results\, human relations management\, etc.).\n Reflection on new challenges facing the profession: ethics\, transparency\, and accountability in the use of AI.\n\nWith a focus on innovation\, collaboration\, and actionable takeaways\, this session promises to leave you equipped and inspired for the future.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”2/3″][vc_column_text css=”.vc_custom_1744717397518{margin-bottom: 0px !important;}”]The session will be led by Frederic Toitot\, the Founder & Managing Director at Hotel Games and Member and past chair of the HSMAI Europe Revenue Optimization Advisory Board. He is the former Vice President Global Learning & Development for Accor. \nFrederic Toitot\, a seasoned professional in Hospitality and Travel\, is a passionate advocate for making learning a vibrant and meaningful experience. With a background rooted in 5-star hotel service in London and New York\, particularly with Le Meridien Hotels & Resorts\, he embarked on a journey that led him to key roles in Revenue Management & Pricing at Accor’s global headquarters in Paris. Passionate about education\, he is a senior lecturer at various business and hotel schools across Europe\, sharing his knowledge with aspiring hospitality professionals. [/vc_column_text][/vc_column][vc_column width=”1/3″][vc_single_image image=”16953″ css=””][/vc_column][/vc_row][vc_row][vc_column][vc_btn title=”SIGN UP HERE” color=”green” align=”center” css=”” button_block=”true” link=”url:https%3A%2F%2Feur.cvent.me%2Fd483G0|target:_blank”][/vc_column][/vc_row]
URL:https://hsmai.eu/event/power-up-lisbon-june/
LOCATION:Sofitel Lisbon Liberdade\, Av. da Liberdade 127\, Lisboa\, 1269-038\, Portugal
ATTACH;FMTTYPE=image/png:https://hsmai.eu/wp-content/uploads/sites/15/2025/04/26-june-lisbon-1.png
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Amsterdam:20250703T150000
DTEND;TZID=Europe/Amsterdam:20250703T180000
DTSTAMP:20260414T122425
CREATED:20250414T205806Z
LAST-MODIFIED:20250702T124902Z
UID:10000473-1751554800-1751565600@hsmai.eu
SUMMARY:Power-Up | Amsterdam | July
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”17091″ img_size=”1920×1080″ css=””][/vc_column][/vc_row][vc_row][vc_column][mk_fancy_title color=”#669933″ size=”25″ margin_bottom=”5″ font_family=”Merriweather” font_type=”google”]Budgeting in a Changing Landscape – How should hotels cope with the potential VAT change? [/mk_fancy_title][vc_column_text css=”.vc_custom_1751030969298{margin-bottom: 0px !important;}”]HSMAI members\, Join us for an exciting and insightful afternoon and evening in Amsterdam! Starting January first 2026\, the VAT rate on hotel stays and short-term accommodation will potentially rise from 9% to 21%. Today\, we’ll explore what this means for your business\, how to prepare\, and what practical steps you can take to stay ahead of the changes.[/vc_column_text][vc_column_text css=”.vc_custom_1748855949645{margin-bottom: 0px !important;}”]📅 Date: Thursday\, 3rd of July\n⏰ Time: 3:00 pm – 5:00 pm (followed by networking & drinks)\n📍 Location: Ruby Emma Hotel & Bar\, Amsterdam[/vc_column_text][vc_column_text css=”.vc_custom_1751460539257{margin-bottom: 0px !important;}”]📌 Sarah Duignan will kick of the Power-up with an engaging presentation giving us An outlook for the next 12- 24 months and the implications for the Hospitality Industry with the VAT change set to take effect on January first 2026 \n💡 Followed by an engaging panel debate about the situation moving forward Featuring: \nModerator: Mark Struik\, Partner\, Conventus Consultants \nPanelist: \n\nErik-Jan Bausch\, General Manager\, Royal Leonardo Amsterdam\nMike de Boer\, Commercial Director\, Renaissance Hotel\nJos Klerx\, Sectormanager Horeca\, Recreatie en Toerisme\nChrystal Timmerman\, Director of Revenue\, Sofitel the Grand\n\n🥂 We wrap up the evening with networking\, drinks\, light food\, and great conversations in a relaxed setting. Connect with fellow industry leaders\, exchange ideas\, and build meaningful relationships.[/vc_column_text][/vc_column][/vc_row][vc_row disable_element=”yes”][vc_column][mk_fancy_title color=”#669933″ size=”25″ margin_bottom=”5″ font_family=”Merriweather” font_type=”google”]Budgeting in a Changing Landscape – How should hotels cope with VAT change? [/mk_fancy_title][vc_column_text css=”.vc_custom_1748855949645{margin-bottom: 0px !important;}”]📅 Date: Thursday\, 3rd of July\n⏰ Time: 3:00 pm – 5:00 pm (followed by networking & drinks)\n📍 Location: Ruby Emma Hotel & Bar\, Amsterdam[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][mk_padding_divider][/vc_column][/vc_row][vc_row][vc_column width=”2/3″][vc_column_text css=”.vc_custom_1751032255480{margin-bottom: 0px !important;}”]\nSpeakers: \nSarah Duignan is Director of client relations at STR[/vc_column_text][/vc_column][vc_column width=”1/3″][mk_circle_image src=”https://hsmai.eu/wp-content/uploads/sites/15/2025/04/sarah-duignan2.png” image_diameter=”200″][/vc_column][/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1749630893527{margin-bottom: 0px !important;}”]Sarah is STR’s director of client relationships and is based in London and has been with the company for more than 17 years. Prior to joining the business Sarah spent 7 years in hotel operations in Ireland and held a variety of roles including on Front desk\, in reservations\, sales and event management. She joined the HotelBenchmark team at Deloitte in 2005 as a Business Development Executive\, later becoming an Account Manager responsible for a number of key international clients. Sarah regularly attends and presents at hotel operators and industry events\, spreading greater awareness of STR’s benchmarking services. Sarah holds an honours degree in translation (German & Spanish) from Dublin City University (DCU).[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][mk_padding_divider][/vc_column][/vc_row][vc_row][vc_column width=”1/5″][vc_column_text css=”.vc_custom_1751031735379{margin-bottom: 0px !important;}”]Moderator[/vc_column_text][mk_circle_image src=”https://hsmai.eu/wp-content/uploads/sites/15/2025/04/mark-struik.jpeg” image_diameter=”150″][vc_column_text css=”.vc_custom_1751032139163{margin-bottom: 0px !important;}”]\nMark Struik\nPartner\nConventus Consultants \n[/vc_column_text][/vc_column][vc_column width=”1/5″][vc_column_text css=”.vc_custom_1751031966542{margin-bottom: 0px !important;}”]Panelist[/vc_column_text][mk_circle_image src=”https://hsmai.eu/wp-content/uploads/sites/15/2025/04/erik-jan-bausch.jpg” image_diameter=”150″][vc_column_text css=”.vc_custom_1751032193526{margin-bottom: 0px !important;}”]\nErik-Jan Bausch\nGeneral Manager\nRoyal Leonardo Amsterdam \n[/vc_column_text][/vc_column][vc_column width=”1/5″][vc_column_text css=”.vc_custom_1751032036738{margin-bottom: 0px !important;}”]Panelist[/vc_column_text][mk_circle_image src=”https://hsmai.eu/wp-content/uploads/sites/15/2025/04/mike-de-boer.jpg” image_diameter=”150″][vc_column_text css=”.vc_custom_1751032237745{margin-bottom: 0px !important;}”]\nMike de Boer\nCommercial Director\nRenaissance Hotel \n[/vc_column_text][/vc_column][vc_column width=”1/5″][vc_column_text css=”.vc_custom_1751032036738{margin-bottom: 0px !important;}”]Panelist[/vc_column_text][mk_circle_image src=”https://hsmai.eu/wp-content/uploads/sites/15/2025/04/1580461551184.jpeg” image_diameter=”150″][vc_column_text css=”.vc_custom_1751284027350{margin-bottom: 0px !important;}”]\nJos Klerx\nSectormanager Horeca\nRecreatie en Toerisme \n[/vc_column_text][/vc_column][vc_column width=”1/5″][vc_column_text css=”.vc_custom_1751032036738{margin-bottom: 0px !important;}”]Panelist[/vc_column_text][mk_circle_image src=”https://hsmai.eu/wp-content/uploads/sites/15/2025/05/chrystal-ten-hove-timmerman.jpeg” image_diameter=”150″][vc_column_text css=”.vc_custom_1751460505541{margin-bottom: 0px !important;}”]\nChrystal Timmerman\nDirector of Revenue\nSofitel the Grand \n[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][mk_padding_divider][/vc_column][/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1751031048888{margin-bottom: 0px !important;}”]The event is open to registered members of HSMAI Europe[/vc_column_text][vc_btn title=”SIGN UP HERE” color=”green” align=”center” css=”” button_block=”true” link=”url:https%3A%2F%2Feur.cvent.me%2F87bMyG|target:_blank”][/vc_column][/vc_row]
URL:https://hsmai.eu/event/power-up-amsterdam-july/
LOCATION:Ruby Emma Hotel & Bar\, Amstelvlietstraat 4\, Amsterdam\, 1096 GG\, Netherlands
ATTACH;FMTTYPE=image/png:https://hsmai.eu/wp-content/uploads/sites/15/2025/04/24-june-amsterdam-2.png
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20250909
DTEND;VALUE=DATE:20250910
DTSTAMP:20260414T122425
CREATED:20250411T111029Z
LAST-MODIFIED:20250904T140258Z
UID:10000467-1757376000-1757462399@hsmai.eu
SUMMARY:DigiTech | Commercial Strategy Forum | NL 2025
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”17424″ img_size=”full” alignment=”center” css=””][vc_column_text css=”.vc_custom_1749035474625{margin-bottom: 0px !important;}”]\n\n\n📅 Date: Tuesday\, 9th September\, 2025\n📍 Venue: NBC Congrescentrum in Nieuwegein\, Netherlands | Blokhoeve 1\, 3438 LC Nieuwegein \nThis September\, local hospitality leaders will come together for a unique industry gathering that unites two events under one roof. \nOne Shared Experience. \nThis isn’t just another forum. We’re bringing together hospitality leaders for a unique industry gathering\, combining the cutting-edge world of Digitech with the valuable insights of the Commercial Strategy Forum\, all under one roof. Digitech is returning to Nieuwegein\, Netherlands\, and merging with the Commercial Strategy Forum to provide an all-encompassing experience. \nWhether your focus is tech innovation or commercial strategy\, this format fosters fresh thinking and collaboration—while still delivering deep\, role-specific content. \n\n\n[/vc_column_text][vc_btn title=”READ MORE & REGISTER” color=”violet” size=”lg” align=”center” css=”” button_block=”true” link=”url:https%3A%2F%2Fhsmai.eu%2Fdigitech-csf-2025%2F|target:_blank”][/vc_column][/vc_row]
URL:https://hsmai.eu/event/digitech-commercial-strategy-forum-nl-2025/
LOCATION:NBC Congrescentrum\, Blokhoeve 1\, Nieuwegein\, 3438 LC\, Netherlands
ATTACH;FMTTYPE=image/png:https://hsmai.eu/wp-content/uploads/sites/15/2025/04/hsmai-europe-commercial-strategy-forum-digitech-visual-2025-1920x1080-11-1-scaled.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Lisbon:20250910T160000
DTEND;TZID=Europe/Lisbon:20250910T190000
DTSTAMP:20260414T122425
CREATED:20250822T135743Z
LAST-MODIFIED:20250909T212704Z
UID:10000592-1757520000-1757530800@hsmai.eu
SUMMARY:Power Up @ HEDNA | Lisbon
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”17422″ img_size=”full” css=””][mk_fancy_title color=”#669933″ size=”25″ margin_bottom=”5″ font_family=”Merriweather” font_type=”google”]Power Up Your Direct Game: The New Rules of Hotel Marketing in an AI World[/mk_fancy_title][vc_column_text margin_bottom=”15″ css=”.vc_custom_1757452499069{margin-bottom: 0px !important;}”]\nAI is rewriting the rules of hotel marketing. This invite-only Power Up brings together the industry’s most forward-thinking hotel leaders. \n📅 Date: Wednesday\, 10th September 2025\n⏰ Time: 16:00 hrs – 19:00 hrs\n📍 Location: HEDNA Conference @ Altis Grand Hotel\, Lisbon \nJoin us during the HEDNA Conference for an exclusive PowerUp session where hotel leaders dive into the future of AI-driven marketing and direct revenue growth. In just two hours\, you’ll hear sharp insights from industry experts through short spotlights and a panel discussion. \n[/vc_column_text][mk_padding_divider size=”20″][/vc_column][/vc_row][vc_row][vc_column width=”1/4″][vc_column_text css=”.vc_custom_1757452674867{margin-bottom: 0px !important;}”]\nModerator\n[/vc_column_text][/vc_column][vc_column width=”2/4″][vc_column_text css=”.vc_custom_1757452657480{margin-bottom: 0px !important;}”]\nSpeakers & Panelists\n[/vc_column_text][/vc_column][vc_column width=”1/4″][/vc_column][/vc_row][vc_row][vc_column width=”1/4″][mk_circle_image src=”https://hsmai.eu/wp-content/uploads/sites/15/2025/08/christelle-pitrel.jpg” image_diameter=”150″][vc_column_text css=”.vc_custom_1757453220374{margin-bottom: 0px !important;}”]\nChristelle Pitrel\nVP Asset Management \nChair of the HSMAI Europe Advisory Board for Portugal \n[/vc_column_text][/vc_column][vc_column width=”1/4″][mk_circle_image src=”https://hsmai.eu/wp-content/uploads/sites/15/2024/06/pedro_colaco_chief_executive_great_hotels_of_the_world-700×467-2.jpg” image_diameter=”150″][vc_column_text css=”.vc_custom_1757452836072{margin-bottom: 0px !important;}”]\nPedro Colaco\nCEO of Guestcentric & Great Hotels of the World \nMember of the HSMAI Europe Advisory Board for Portugal \n[/vc_column_text][/vc_column][vc_column width=”1/4″][mk_circle_image src=”https://hsmai.eu/wp-content/uploads/sites/15/2025/08/daniel-reeves.jpeg” image_diameter=”150″][vc_column_text css=”.vc_custom_1757452386847{margin-bottom: 0px !important;}”]\nDaniel Reeves\nChief Commercial Officer\nRoomAngel & HIVE AI \n[/vc_column_text][/vc_column][vc_column width=”1/4″][mk_circle_image src=”https://hsmai.eu/wp-content/uploads/sites/15/2025/08/fabiola-taracena.jpeg” image_diameter=”150″][vc_column_text css=”.vc_custom_1756394708032{margin-bottom: 0px !important;}”]\nFabiola Taracena\nSenior Sales Manager\nSojern \n[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/4″][/vc_column][vc_column width=”1/4″][vc_column_text css=”.vc_custom_1757452288837{margin-bottom: 0px !important;}”]\nThe Guest-Centric Approach to Hotel Technology \n[/vc_column_text][/vc_column][vc_column width=”1/4″][vc_column_text css=”.vc_custom_1757452404800{margin-bottom: 0px !important;}”]\nPerformance Evolved: Leveraging AI and Data \n[/vc_column_text][/vc_column][vc_column width=”1/4″][vc_column_text css=”.vc_custom_1757452427373{margin-bottom: 0px !important;}”]\nThe Pre-Search Imperative: Winning Guests Before They Click \n[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][mk_padding_divider size=”20″][vc_column_text css=”.vc_custom_1756372261628{margin-bottom: 0px !important;}”]\nWhat You’ll Learn\n[/vc_column_text][vc_column_text margin_bottom=”15″ css=”.vc_custom_1756372282009{margin-bottom: 0px !important;}”]\n\nWhat top-performing hotels stopped doing this year — and what they replaced it with\nHow to win direct bookings before guests even start searching\nHow video and automation are transforming the guest journey\nHow to design your website for AI agents\, not just humans\n\n[/vc_column_text][mk_padding_divider size=”20″][vc_column_text css=”.vc_custom_1756382181343{margin-bottom: 0px !important;}”]With 60 seats available\, this is your chance to connect directly with top tech partners\, exchange ideas with forward-thinking peers\, and leave with practical takeaways to transform your business. Don’t miss this high-energy session and sign up now![/vc_column_text][mk_padding_divider size=”20″][vc_btn title=”REGISTER NOW” color=”success” align=”center” css=”” button_block=”true” link=”url:https%3A%2F%2Feur.cvent.me%2FkMnr7K|target:_blank”][mk_padding_divider size=”20″][/vc_column][/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1756370388594{margin-bottom: 0px !important;}”]\nInterested in the HEDNA Conference? Read more about their full program below. \nHEDNA Conference Program \n[/vc_column_text][/vc_column][/vc_row]
URL:https://hsmai.eu/event/power-up-hedna-lisbon/
LOCATION:Altis Grand Hotel\, R. Castilho 11\, Lisbon\, 1269-072\, Portugal
ATTACH;FMTTYPE=image/png:https://hsmai.eu/wp-content/uploads/sites/15/2025/08/power-up-alisbon-june.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Oslo:20250918T170000
DTEND;TZID=Europe/Oslo:20250918T200000
DTSTAMP:20260414T122425
CREATED:20250307T124515Z
LAST-MODIFIED:20250915T092533Z
UID:10000459-1758214800-1758225600@hsmai.eu
SUMMARY:Power Up | Norway | September
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”17383″ img_size=”1920×1080″ alignment=”center” css=””][/vc_column][/vc_row][vc_row][vc_column][mk_fancy_title color=”#669933″ size=”25″ margin_bottom=”5″ font_family=”Merriweather” font_type=”google”]The Evolution of Luxury: Redefining High-End Hospitality for New Generations[/mk_fancy_title][vc_column_text css=”.vc_custom_1756295207910{margin-bottom: 0px !important;}”]Vi samler bransjefolk til en engasjerende samtale om 💎The Evolution of Luxury: Redefining High-End Hospitality for New Generations. Hva definerer luksus i dag\, og hvordan endrer gjestenes forventninger seg? Få innsikt og konkrete ideer for å holde deg konkurransedyktig og skape eksepsjonelle gjesteopplevelser. \n📅 Dato: Torsdag\, 18 September\n⏰ Tid: Kl 17:00 – 20:00 (vi avslutter med mingling og noe godt i glasset fra kl 19)\n📍 Sted: The Thief\, Oslo \nDette er et ordinært HSMAI Europe Power Up-arrangement\, men vi ønsker også varmt velkommen til deltakere fra Connecting Future Leaders.[/vc_column_text][vc_column_text css=”.vc_custom_1757928332099{margin-bottom: 0px !important;}”]Kvelden ledes av Tore Carlsson\, Vice President Hotel Operations\, Norway\, Nordic Hotels & Resorts. Vi får også innlegg fra Priscilla Haryadi\, Area Managing Director Northern Europe\, Preferred Hotels & Resorts\, og Anita Reinsborg\, Founder & CEO\, Nordic Luxadvisor. Vi avslutter med en paneldebatt med Annie Kristi Korsmo\, Director of Sales\, Nordic Hotels & Resorts\, Trude Strøm Solberg\, Director of Sales\, Grand Hotel Oslo og Andrés Reyes Gjerme\, General Manager\, Hôtel Charmante Managing Director\, RG Hospitality Management. Panelet blir moderert av Tore Carlsson.[/vc_column_text][mk_padding_divider size=”20″][/vc_column][/vc_row][vc_row][vc_column width=”1/4″][mk_circle_image src=”https://hsmai.eu/wp-content/uploads/sites/15/2025/03/tore-carlsson.jpeg” image_diameter=”150″][vc_column_text css=”.vc_custom_1756291645087{margin-bottom: 0px !important;}”]\nTore Carlsson\nVice President Hotel Operations\, Norway\nNordic Hotels & Resorts \n[/vc_column_text][/vc_column][vc_column width=”1/4″][mk_circle_image src=”https://hsmai.eu/wp-content/uploads/sites/15/2025/04/priscilla-haryadi.jpg” image_diameter=”150″][vc_column_text css=”.vc_custom_1749120764011{margin-bottom: 0px !important;}”]\nPriscilla Haryadi\nArea Managing Director Northern Europe\nPreferred Hotels and resorts \n[/vc_column_text][/vc_column][vc_column width=”1/4″][mk_circle_image src=”https://hsmai.eu/wp-content/uploads/sites/15/2025/03/anita-reinsborg.jpeg” image_diameter=”150″][vc_column_text css=”.vc_custom_1756291713429{margin-bottom: 0px !important;}”]\nAnita Reinsborg\nFounder & CEO\nNordic Luxadvisor \n[/vc_column_text][/vc_column][vc_column width=”1/4″][/vc_column][/vc_row][vc_row][vc_column width=”1/4″][mk_circle_image src=”https://hsmai.eu/wp-content/uploads/sites/15/2025/03/annie-korsmo.jpeg” image_diameter=”150″][vc_column_text css=”.vc_custom_1756291763147{margin-bottom: 0px !important;}”]\nAnnie Kristi Korsmo\nDirector of Sales\nNordic Hotels & Resorts \n[/vc_column_text][/vc_column][vc_column width=”1/4″][mk_circle_image src=”https://hsmai.eu/wp-content/uploads/sites/15/2025/03/trude-solberg.jpeg” image_diameter=”150″][vc_column_text css=”.vc_custom_1756384992065{margin-bottom: 0px !important;}”]\nTrude Strøm Solberg\nDirector of Sales\nGrand Hotel Oslo \n[/vc_column_text][/vc_column][vc_column width=”1/4″][mk_circle_image src=”https://hsmai.eu/wp-content/uploads/sites/15/2025/03/andres-reyes-gjerme.jpeg” image_diameter=”150″][vc_column_text css=”.vc_custom_1757580985015{margin-bottom: 0px !important;}”]\nAndrés Reyes Gjerme\nGeneral Manager\, Hôtel Charmante\nManaging Director\, RG Hospitality Management \n[/vc_column_text][/vc_column][vc_column width=”1/4″][/vc_column][/vc_row][vc_row][vc_column][mk_padding_divider size=”20″][vc_column_text css=”.vc_custom_1756391713209{margin-bottom: 0px !important;}”]Arrangementet er åpent for medlemmer av HSMAI – vi har 50 plasser\, så det gjelder å melde seg på raskt![/vc_column_text][mk_padding_divider size=”20″][vc_btn title=”MELD DEG PÅ HER” color=”green” align=”center” css=”” button_block=”true” link=”url:https%3A%2F%2Feur.cvent.me%2FyRz85P|target:_blank”][/vc_column][/vc_row]
URL:https://hsmai.eu/event/power-up-norway-september/
LOCATION:THE THIEF\, Landgangen 1\,\, Oslo\, 0252\, Norway
ATTACH;FMTTYPE=image/png:https://hsmai.eu/wp-content/uploads/sites/15/2025/03/18th-sep-oslo-power-up.png
GEO:59.9077229;10.7205761
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=THE THIEF Landgangen 1 Oslo 0252 Norway;X-APPLE-RADIUS=500;X-TITLE=Landgangen 1\,:geo:10.7205761,59.9077229
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Oslo:20250922T140000
DTEND;TZID=Europe/Oslo:20250922T163000
DTSTAMP:20260414T122425
CREATED:20250525T104303Z
LAST-MODIFIED:20250918T072927Z
UID:10000583-1758549600-1758558600@hsmai.eu
SUMMARY:ECC – Excelling at Customer Centricity – an HSMAI Certification Program | Session 1
DESCRIPTION:[vc_row][vc_column][mk_fancy_title color=”#000000″ size=”30″ margin_bottom=”0″ font_family=”none”]ECC – Excelling at Customer Centricity – an HSMAI Certification Program\n[/mk_fancy_title][mk_fancy_title color=”#000000″ size=”22″ font_style=”italic” margin_bottom=”15″ font_family=”Merriweather” font_type=”google” responsive_align=”left”]🔑 Unlock the power of customer-centric leadership![/mk_fancy_title][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][vc_column_text css=”.vc_custom_1733746719349{margin-bottom: 0px !important;}”]With HSMAI Region Europe’s Excelling at Customer Centricity programme\, your team identifies and implement processes to close gaps that stop them from excelling\, consistently\, when in direct contact with your guests. Actions are proposed with clear ECC measurements to add value through your internal culture and communication planning\, the inclusion of key stakeholders\, employee engagement and service recovery methods.[/vc_column_text][vc_column_text css=”.vc_custom_1733827716548{margin-bottom: 0px !important;}”]\nWhy?\n\nTo improve measurements and reviews\, strengthen repurchase\, enhance reputation and increase return on investment.\n[/vc_column_text][/vc_column][vc_column width=”1/2″][mk_padding_divider size=”20″][vc_cta h2=”” style=”3d” color=”violet” css=”.vc_custom_1748168774469{background-color: #f2f2f2 !important;}”]📅 Dates: \n\nMonday\, September 22\, 2025\nMonday\, September 29\, 2025\nMonday\, October 6\, 2025\n\n🕒 Time: 2:00 PM – 4:30 PM CET\nEach session is 2.5 hours. \nFormat: Virtual[/vc_cta][/vc_column][/vc_row][vc_row][vc_column][mk_padding_divider][mk_fancy_title size=”24″ margin_bottom=”5″ font_family=”Merriweather” font_type=”google” responsive_align=”left”]Who Should Attend?[/mk_fancy_title][vc_column_text css=”.vc_custom_1733828198103{margin-bottom: 0px !important;}”]This program is designed for property leaders and professionals eager to coach their teams toward delivering exceptional service. The ECC certification is designed for those ready to champion customer-centric strategies and drive meaningful change across teams within their hotel or organization. We recommend participating with at least two leaders from your hotel or organization to maximise the program’s benefits and achieve the best outcomes.[/vc_column_text][vc_column_text css=”.vc_custom_1737385149224{margin-bottom: 0px !important;}”]ECC is the perfect program to empower your team to deliver exceptional guest experiences. Don’t miss this chance to help your teams thrive. This program is developed by Mia Touzin and owned by HSMAI Region Europe.[/vc_column_text][mk_padding_divider size=”20″][mk_divider style=”single_dotted” border_color=”#669933″][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][mk_fancy_title color=”#000000″ size=”24″ margin_bottom=”5″ font_family=”Merriweather” font_type=”google” responsive_align=”left”]Meet The Coach[/mk_fancy_title][vc_column_text css=”.vc_custom_1755008752971{margin-bottom: 0px !important;}”]The sessions will be led by Gil Mulders\, Founder of The Talent Network. He works with a range of clients with their development and delivery of learning interventions that focus on customer centric leadership\, brand development and customer experience. Before joining \, at IHG Hotels & Resorts as Head of Learning\, Europe\, Gil gained extensive experience on a property level\, holding key roles in renowned hotel brands such as Hilton and Crowne Plaza.  \nGil also served as Chair of the HSMAI Europe People & Culture Advisory Board\, and later as a member of the advisory board\, contributing his expertise to advancing leadership and culture within the hospitality industry.[/vc_column_text][mk_padding_divider][mk_fancy_title size=”24″ margin_bottom=”5″ font_family=”Merriweather” font_type=”google” responsive_align=”left”]Admission & Entry[/mk_fancy_title][vc_column_text css=”.vc_custom_1758180564388{margin-bottom: 0px !important;}”]Entry to the program is on an on application complimentary basis. Please register to see if you are able to join in.[/vc_column_text][mk_padding_divider][vc_btn title=”SIGN UP HERE” color=”green” align=”center” css=”” button_block=”true” link=”url:https%3A%2F%2Feur.cvent.me%2FKbeKYr|target:_blank”][/vc_column][vc_column width=”1/2″][vc_row_inner css=”.vc_custom_1733828210668{background-color: #f2f2f2 !important;border-color: #f2f2f2 !important;}”][vc_column_inner][mk_padding_divider size=”10″][mk_fancy_title color=”#000000″ size=”24″ margin_bottom=”5″ font_family=”Merriweather” font_type=”google” responsive_align=”left”]Sessions Overview[/mk_fancy_title][mk_padding_divider size=”20″][vc_column_text css=”.vc_custom_1733828463067{margin-bottom: 0px !important;}”]1️⃣ Session One (2.5 hours): Introduction to the ECC Programme & Stakeholder Management \n\nWhat’s the programme – role of the Executive Coach and expectations.\nWhy Customer Centricity\nHow to prioritize & manage stakeholders interest\n\n2️⃣ Session Two (2.5 hours): Designing Instagrammable Experience\, Measurement & Culture\n \n\nHow to prepare to excel at designing key experience\nHow we measure progress\nHow we prepare to excel at creating a supportive culture\n\n3️⃣ Session Three (2.5 hours): Communication & Service Recovery  \n\nHow do we excel at communication\nHow do we excel at service recovery\nNext Steps\n\n📌 Note: Tools and best practices will be shared after each session and there will be an opportunity to implement some of the quick wins in between the sessions.[/vc_column_text][mk_padding_divider size=”20″][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][mk_divider style=”single_dotted” border_color=”#669933″][/vc_column][/vc_row]
URL:https://hsmai.eu/event/ecc-excelling-at-customer-centricity-an-hsmai-certification-program-session-1-2/
LOCATION:Virtual
ATTACH;FMTTYPE=image/jpeg:https://hsmai.eu/wp-content/uploads/sites/15/2024/12/ecc.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Amsterdam:20250924T160000
DTEND;TZID=Europe/Amsterdam:20250924T183000
DTSTAMP:20260414T122425
CREATED:20250526T101624Z
LAST-MODIFIED:20250905T142144Z
UID:10000582-1758729600-1758738600@hsmai.eu
SUMMARY:Future You┃Oslo
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”17378″ img_size=”full” css=””][mk_fancy_title color=”#669933″ size=”25″ font_weight=”bold” margin_bottom=”5″ font_family=”Merriweather” font_type=”google”]Future YOU – et arrangement designet for å hjelpe unge med å oppdage givende (og noen ganger uventede) karriereveier i hotell- og reiselivsbransjen.[/mk_fancy_title][vc_column_text css=”.vc_custom_1747911730414{margin-bottom: 0px !important;}”]Du vil få høre ekte karrierehistorier\, stille spørsmål til profesjonelle\, og møte bedrifter som tilbyr jobber og praksisplasser lokalt. Enten du vurderer jobb\, utdanning eller bare er nysgjerrige – Future YOU er stedet der du kan utforske hva hotell- og reiselivsbransjen har å tilby. \nHva kan du forvente?\n• Korte foredrag om karriereveier i bransjen\n• Spørsmål og svar fra scenen basert på studentenes egne spørsmål\n• Møte med bedrifter som tilbyr jobber og praksisplasser i området\n• Mat\, drikke og premier[/vc_column_text][vc_btn title=”LES MER OG MELD DEG PÅ” color=”violet” css=”” link=”url:https%3A%2F%2Feur.cvent.me%2F3Ekg17|target:_blank”][/vc_column][/vc_row]
URL:https://hsmai.eu/event/future-you%e2%94%83oslo/
LOCATION:Scandic St.Olavs plass\, St. Olavs Plass 1\, Oslo\, 0165\, Norway
ATTACH;FMTTYPE=image/png:https://hsmai.eu/wp-content/uploads/sites/15/2025/05/calendar_banner_oslo.png
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Oslo:20250929T140000
DTEND;TZID=Europe/Oslo:20250929T163000
DTSTAMP:20260414T122425
CREATED:20250525T104553Z
LAST-MODIFIED:20250918T072952Z
UID:10000584-1759154400-1759163400@hsmai.eu
SUMMARY:ECC – Excelling at Customer Centricity – an HSMAI Certification Program | Session 2
DESCRIPTION:[vc_row][vc_column][mk_fancy_title color=”#000000″ size=”30″ margin_bottom=”0″ font_family=”none”]ECC – Excelling at Customer Centricity – an HSMAI Certification Program\n[/mk_fancy_title][mk_fancy_title color=”#000000″ size=”22″ font_style=”italic” margin_bottom=”15″ font_family=”Merriweather” font_type=”google” responsive_align=”left”]🔑 Unlock the power of customer-centric leadership![/mk_fancy_title][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][vc_column_text css=”.vc_custom_1733746719349{margin-bottom: 0px !important;}”]With HSMAI Region Europe’s Excelling at Customer Centricity programme\, your team identifies and implement processes to close gaps that stop them from excelling\, consistently\, when in direct contact with your guests. Actions are proposed with clear ECC measurements to add value through your internal culture and communication planning\, the inclusion of key stakeholders\, employee engagement and service recovery methods.[/vc_column_text][vc_column_text css=”.vc_custom_1733827716548{margin-bottom: 0px !important;}”]\nWhy?\n\nTo improve measurements and reviews\, strengthen repurchase\, enhance reputation and increase return on investment.\n[/vc_column_text][/vc_column][vc_column width=”1/2″][mk_padding_divider size=”20″][vc_cta h2=”” style=”3d” color=”violet” css=”.vc_custom_1748169945759{background-color: #f2f2f2 !important;}”]📅 Dates: \n\nMonday\, September 22\, 2025\nFriday\, September 29\, 2025\nMonday\, October 6\, 2025\n\n🕒 Time: 2:00 PM – 4:30 PM CET\nEach session is 2.5 hours. \nFormat: Virtual[/vc_cta][/vc_column][/vc_row][vc_row][vc_column][mk_padding_divider][mk_fancy_title size=”24″ margin_bottom=”5″ font_family=”Merriweather” font_type=”google” responsive_align=”left”]Who Should Attend?[/mk_fancy_title][vc_column_text css=”.vc_custom_1733828198103{margin-bottom: 0px !important;}”]This program is designed for property leaders and professionals eager to coach their teams toward delivering exceptional service. The ECC certification is designed for those ready to champion customer-centric strategies and drive meaningful change across teams within their hotel or organization. We recommend participating with at least two leaders from your hotel or organization to maximise the program’s benefits and achieve the best outcomes.[/vc_column_text][vc_column_text css=”.vc_custom_1737385217781{margin-bottom: 0px !important;}”]ECC is the perfect program to empower your team to deliver exceptional guest experiences. Don’t miss this chance to help your teams thrive. This program is developed by Mia Touzin and owned by HSMAI Region Europe.[/vc_column_text][mk_padding_divider size=”20″][mk_divider style=”single_dotted” border_color=”#669933″][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][mk_fancy_title color=”#000000″ size=”24″ margin_bottom=”5″ font_family=”Merriweather” font_type=”google” responsive_align=”left”]Meet The Coach[/mk_fancy_title][vc_column_text css=”.vc_custom_1755008807938{margin-bottom: 0px !important;}”]The sessions will be led by Gil Mulders\, Founder of The Talent Network. He works with a range of clients with their development and delivery of learning interventions that focus on customer centric leadership\, brand development and customer experience. Before joining \, at IHG Hotels & Resorts as Head of Learning\, Europe\, Gil gained extensive experience on a property level\, holding key roles in renowned hotel brands such as Hilton and Crowne Plaza.  \nGil also served as Chair of the HSMAI Europe People & Culture Advisory Board\, and later as a member of the advisory board\, contributing his expertise to advancing leadership and culture within the hospitality industry.[/vc_column_text][mk_padding_divider][mk_fancy_title size=”24″ margin_bottom=”5″ font_family=”Merriweather” font_type=”google” responsive_align=”left”]Admission & Entry[/mk_fancy_title][vc_column_text css=”.vc_custom_1758180558467{margin-bottom: 0px !important;}”]Entry to the program is on an on application complimentary basis. Please register to see if you are able to join in.[/vc_column_text][mk_padding_divider][vc_btn title=”SIGN UP HERE” color=”green” align=”center” css=”” button_block=”true” link=”url:https%3A%2F%2Feur.cvent.me%2FKbeKYr|target:_blank”][/vc_column][vc_column width=”1/2″][vc_row_inner css=”.vc_custom_1733828210668{background-color: #f2f2f2 !important;border-color: #f2f2f2 !important;}”][vc_column_inner][mk_padding_divider size=”10″][mk_fancy_title color=”#000000″ size=”24″ margin_bottom=”5″ font_family=”Merriweather” font_type=”google” responsive_align=”left”]Sessions Overview[/mk_fancy_title][mk_padding_divider size=”20″][vc_column_text css=”.vc_custom_1733828463067{margin-bottom: 0px !important;}”]1️⃣ Session One (2.5 hours): Introduction to the ECC Programme & Stakeholder Management \n\nWhat’s the programme – role of the Executive Coach and expectations.\nWhy Customer Centricity\nHow to prioritize & manage stakeholders interest\n\n2️⃣ Session Two (2.5 hours): Designing Instagrammable Experience\, Measurement & Culture\n \n\nHow to prepare to excel at designing key experience\nHow we measure progress\nHow we prepare to excel at creating a supportive culture\n\n3️⃣ Session Three (2.5 hours): Communication & Service Recovery  \n\nHow do we excel at communication\nHow do we excel at service recovery\nNext Steps\n\n📌 Note: Tools and best practices will be shared after each session and there will be an opportunity to implement some of the quick wins in between the sessions.[/vc_column_text][mk_padding_divider size=”20″][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][mk_divider style=”single_dotted” border_color=”#669933″][/vc_column][/vc_row]
URL:https://hsmai.eu/event/ecc-excelling-at-customer-centricity-an-hsmai-certification-program-session-2-2/
LOCATION:Virtual
ATTACH;FMTTYPE=image/jpeg:https://hsmai.eu/wp-content/uploads/sites/15/2024/12/ecc.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Oslo:20250930T093000
DTEND;TZID=Europe/Oslo:20250930T133000
DTSTAMP:20260414T122425
CREATED:20250825T145139Z
LAST-MODIFIED:20250907T184632Z
UID:10000593-1759224600-1759239000@hsmai.eu
SUMMARY:By-Invitation Only: Designing Leverage of MICE Potential in the Business Mix | Madrid
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”17428″ img_size=”full” alignment=”center” css=””][mk_fancy_title color=”#669933″ size=”25″ margin_bottom=”5″ font_family=”Merriweather” font_type=”google”]By-Invitation Only: Designing Leverage of MICE Potential in the Business Mix[/mk_fancy_title][vc_column_text css=”.vc_custom_1756306304283{margin-bottom: 0px !important;}”]📅 Tuesday\, 30 September 2025\n🕔  9:30 am – 1:30 pm (followed by light lunch)\n📍 Amadeus IT Group\, Calle Salvador de Madariaga 1\, 28027 Madrid[/vc_column_text][mk_padding_divider size=”20″][vc_column_text css=”.vc_custom_1756134517298{margin-bottom: 0px !important;}”]\nAn exclusive MICE Strategy Experience comes to Madrid\n[/vc_column_text][vc_column_text css=”.vc_custom_1757270766673{margin-bottom: 0px !important;}”]We’re excited to bring a high-impact\, MICE strategy workshop to Madrid\, where industry leaders gather to explore how to unlock the full potential of MICE in today’s business mix. \nAs HSMAI Europe continues to strengthen its regional focus\, we’re sharpening our lens on MICE\, delivering greater insight\, tools\, and collaboration opportunities to those shaping commercial strategy. Following the success of our MICE sessions in London\, Oslo\, Amsterdam\, Lisbon\, Athens and Stockholm\, we’re once again joined by Conventus Consultants\, and partner\, Thijs Peters\, who will moderate the day’s agenda with their signature energy and expertise. \nWe are also joined by Javier Campo\, SVP Europe at Amadeus Hospitality and a member of HSMAI Europe’s Board of Directors. He will welcome us and make sure you are all well taken care of at the Amadeus Head Office in Madrid.[/vc_column_text][mk_padding_divider size=”20″][/vc_column][/vc_row][vc_row][vc_column width=”1/4″][mk_circle_image src=”https://hsmai.eu/wp-content/uploads/sites/15/2025/01/javier-campo-e1736938861711.jpeg” image_diameter=”150″][vc_column_text css=”.vc_custom_1756306645890{margin-bottom: 0px !important;}”]\nJavier Campo\nSVP Europe\nAmadeus Hospitality \n[/vc_column_text][/vc_column][vc_column width=”1/4″][mk_circle_image src=”https://hsmai.eu/wp-content/uploads/sites/15/2025/08/thijs-peters.jpeg” image_diameter=”150″][vc_column_text css=”.vc_custom_1756306775840{margin-bottom: 0px !important;}”]\nThijs Peters\nPartner\nConventus Consultants \n[/vc_column_text][/vc_column][vc_column width=”1/4″][/vc_column][vc_column width=”1/4″][/vc_column][/vc_row][vc_row][vc_column][mk_padding_divider size=”20″][vc_column_text css=”.vc_custom_1756482166390{margin-bottom: 0px !important;}”]\nHow you can benefit from this session!\n[/vc_column_text][vc_column_text css=”.vc_custom_1756482333456{margin-bottom: 0px !important;}”]You will have the opportunity to explore with colleagues in the MICE industry the latest marketing and sales strategies and trends\, including effective usage and adoption of AI\, RFP processes\, distribution mix\, yield management as well as data analysis to make decisions. Each dimension will help you to build a more comprehensive and strategic understanding on this subject while strengthening your network with colleagues from Spain and Portugal.[/vc_column_text][mk_padding_divider size=”20″][vc_column_text css=”.vc_custom_1747917273990{margin-bottom: 0px !important;}”]\nWho Should Join?\n[/vc_column_text][vc_column_text css=”.vc_custom_1756307408805{margin-bottom: 0px !important;}”]This event is tailored for hoteliers\, commercial strategists\, revenue leaders\, and sales & marketing professionals eager to gain new insights and expand their network. \nPlease note this is a by-invitation-only workshop and all registrations will be pending approval! [/vc_column_text][mk_padding_divider size=”20″][vc_btn title=”RSVP HERE” color=”green” size=”lg” align=”center” css=”” button_block=”true” link=”url:https%3A%2F%2Feur.cvent.me%2F1PQB0b|target:_blank”][/vc_column][/vc_row][vc_row disable_element=”yes”][vc_column][vc_column_text css=”.vc_custom_1744631888738{margin-bottom: 0px !important;}”]We’re shaking things up and bringing a powerful workshop on MICE strategy to Stockholm—a condensed version of our highly successful “Designing Leverage of MICE Potential” workshop we hosted in January in London\, that was moderated by Mark Struik and Thijs Peters\, Partners at Conventus Consultants. \nMark and Thijs will join us in Stockholm too and will be our moderators. \nAs HSMAI Europe expands and our members would like to increasingly prioritise MICE\, we are dedicated to enhancing our focus on this both locally and regionally. MICE Data will also be given a lot of focus during this day. \nKey Objective \n\nWe’ll be examining this from multiple perspectives\, including MICE marketing & sales\, the RFP process\, distribution networks\, yield management\, sustainability\, training\, and data analysis.\n\nWhat’s on the Agenda?\n🎯 MICE Workshop – A special condensed version of our successful “Designing Leverage of MICE Potential” workshop that took place in London. \nWho Should Attend from your company?\nThis event is tailored for hoteliers\, commercial strategists\, revenue leaders\, and sales & marketing professionals eager to gain new insights and expand their network. \nPlease note this is a by-invitation-only workshop and all registrations will be pending approval! [/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][/vc_column][/vc_row]
URL:https://hsmai.eu/event/designing-leverage-of-mice-potential-in-the-business-mix-by-invitation-only-workshop-madrid/
LOCATION:Amadeus Head Office\, Salvador de Madariaga 1\, Madrid\, 28027\, Spain
ATTACH;FMTTYPE=image/png:https://hsmai.eu/wp-content/uploads/sites/15/2025/08/mice-workshop-madrid-2.png
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Oslo:20251006T140000
DTEND;TZID=Europe/Oslo:20251006T163000
DTSTAMP:20260414T122425
CREATED:20250525T104700Z
LAST-MODIFIED:20250918T073002Z
UID:10000585-1759759200-1759768200@hsmai.eu
SUMMARY:ECC – Excelling at Customer Centricity – an HSMAI Certification Program | Session 3
DESCRIPTION:[vc_row][vc_column][mk_fancy_title color=”#000000″ size=”30″ margin_bottom=”0″ font_family=”none”]ECC – Excelling at Customer Centricity – an HSMAI Certification Program\n[/mk_fancy_title][mk_fancy_title color=”#000000″ size=”22″ font_style=”italic” margin_bottom=”15″ font_family=”Merriweather” font_type=”google” responsive_align=”left”]🔑 Unlock the power of customer-centric leadership![/mk_fancy_title][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][vc_column_text css=”.vc_custom_1733746719349{margin-bottom: 0px !important;}”]With HSMAI Region Europe’s Excelling at Customer Centricity programme\, your team identifies and implement processes to close gaps that stop them from excelling\, consistently\, when in direct contact with your guests. Actions are proposed with clear ECC measurements to add value through your internal culture and communication planning\, the inclusion of key stakeholders\, employee engagement and service recovery methods.[/vc_column_text][vc_column_text css=”.vc_custom_1733827716548{margin-bottom: 0px !important;}”]\nWhy?\n\nTo improve measurements and reviews\, strengthen repurchase\, enhance reputation and increase return on investment.\n[/vc_column_text][/vc_column][vc_column width=”1/2″][mk_padding_divider size=”20″][vc_cta h2=”” style=”3d” color=”violet” css=”.vc_custom_1748170005305{background-color: #f2f2f2 !important;}”]📅 Dates: \n\nMonday\, September 22\, 2025\nFriday\, September 29\, 2025\nMonday\, October 6\, 2025\n\n🕒 Time: 2:00 PM – 4:30 PM CET\nEach session is 2.5 hours. \nFormat: Virtual[/vc_cta][/vc_column][/vc_row][vc_row][vc_column][mk_padding_divider][mk_fancy_title size=”24″ margin_bottom=”5″ font_family=”Merriweather” font_type=”google” responsive_align=”left”]Who Should Attend?[/mk_fancy_title][vc_column_text css=”.vc_custom_1733828198103{margin-bottom: 0px !important;}”]This program is designed for property leaders and professionals eager to coach their teams toward delivering exceptional service. The ECC certification is designed for those ready to champion customer-centric strategies and drive meaningful change across teams within their hotel or organization. We recommend participating with at least two leaders from your hotel or organization to maximise the program’s benefits and achieve the best outcomes.[/vc_column_text][vc_column_text css=”.vc_custom_1737385171315{margin-bottom: 0px !important;}”]ECC is the perfect program to empower your team to deliver exceptional guest experiences. Don’t miss this chance to help your teams thrive. This program is developed by Mia Touzin and owned by HSMAI Region Europe.[/vc_column_text][mk_padding_divider size=”20″][mk_divider style=”single_dotted” border_color=”#669933″][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][mk_fancy_title color=”#000000″ size=”24″ margin_bottom=”5″ font_family=”Merriweather” font_type=”google” responsive_align=”left”]Meet The Coach[/mk_fancy_title][vc_column_text css=”.vc_custom_1755008842024{margin-bottom: 0px !important;}”]The sessions will be led by Gil Mulders\, Founder of The Talent Network. He works with a range of clients with their development and delivery of learning interventions that focus on customer centric leadership\, brand development and customer experience. Before joining \, at IHG Hotels & Resorts as Head of Learning\, Europe\, Gil gained extensive experience on a property level\, holding key roles in renowned hotel brands such as Hilton and Crowne Plaza.  \nGil also served as Chair of the HSMAI Europe People & Culture Advisory Board\, and later as a member of the advisory board\, contributing his expertise to advancing leadership and culture within the hospitality industry.[/vc_column_text][mk_padding_divider][mk_fancy_title size=”24″ margin_bottom=”5″ font_family=”Merriweather” font_type=”google” responsive_align=”left”]Admission & Entry[/mk_fancy_title][vc_column_text css=”.vc_custom_1758180581036{margin-bottom: 0px !important;}”]Entry to the program is on an on application complimentary basis. Please register to see if you are able to join in.[/vc_column_text][mk_padding_divider][vc_btn title=”SIGN UP HERE” color=”green” align=”center” css=”” button_block=”true” link=”url:https%3A%2F%2Feur.cvent.me%2FKbeKYr|target:_blank”][/vc_column][vc_column width=”1/2″][vc_row_inner css=”.vc_custom_1733828210668{background-color: #f2f2f2 !important;border-color: #f2f2f2 !important;}”][vc_column_inner][mk_padding_divider size=”10″][mk_fancy_title color=”#000000″ size=”24″ margin_bottom=”5″ font_family=”Merriweather” font_type=”google” responsive_align=”left”]Sessions Overview[/mk_fancy_title][mk_padding_divider size=”20″][vc_column_text css=”.vc_custom_1733828463067{margin-bottom: 0px !important;}”]1️⃣ Session One (2.5 hours): Introduction to the ECC Programme & Stakeholder Management \n\nWhat’s the programme – role of the Executive Coach and expectations.\nWhy Customer Centricity\nHow to prioritize & manage stakeholders interest\n\n2️⃣ Session Two (2.5 hours): Designing Instagrammable Experience\, Measurement & Culture\n \n\nHow to prepare to excel at designing key experience\nHow we measure progress\nHow we prepare to excel at creating a supportive culture\n\n3️⃣ Session Three (2.5 hours): Communication & Service Recovery  \n\nHow do we excel at communication\nHow do we excel at service recovery\nNext Steps\n\n📌 Note: Tools and best practices will be shared after each session and there will be an opportunity to implement some of the quick wins in between the sessions.[/vc_column_text][mk_padding_divider size=”20″][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][mk_divider style=”single_dotted” border_color=”#669933″][/vc_column][/vc_row]
URL:https://hsmai.eu/event/ecc-excelling-at-customer-centricity-an-hsmai-certification-program-session-3-2/
LOCATION:Virtual
ATTACH;FMTTYPE=image/jpeg:https://hsmai.eu/wp-content/uploads/sites/15/2024/12/ecc.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Madrid:20251009T170000
DTEND;TZID=Europe/Madrid:20251009T200000
DTSTAMP:20260414T122425
CREATED:20250307T110432Z
LAST-MODIFIED:20250923T152951Z
UID:10000453-1760029200-1760040000@hsmai.eu
SUMMARY:By-Invitation-Only: Senior Distribution Executive Roundtable | Palma de Mallorca
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”17462″ img_size=”full” css=””][mk_fancy_title color=”#669933″ size=”25″ font_weight=”bold” font_family=”Merriweather” font_type=”google”]Hotels Unleashed: Mastering Distribution Dynamics in the Current Regulatory Chaos[/mk_fancy_title][vc_column_text css=”.vc_custom_1752223530709{margin-bottom: 0px !important;}”]📅 Thursday\, October 9th\, 2025\n📍 Zafiro Palace Andratx\, Mallorca\n🕘 5:00 PM – 8:00 PM[/vc_column_text][vc_column_text css=”.vc_custom_1750346468779{margin-bottom: 0px !important;}”]Join HSMAI Europe for an exclusive roundtable designed for senior distribution executives. As HSMAI Europe expands and our members would like to increasingly prioritise Distribution\, we are dedicated to specifically enhancing our focus on Parity and Regulation. This roundtable is done in conjunction and coordinated by the Hospitality Pricing Innovation series (HPI).[/vc_column_text][mk_padding_divider][/vc_column][/vc_row][vc_row][vc_column width=”1/4″][mk_circle_image src=”https://hsmai.eu/wp-content/uploads/sites/15/2024/06/elodie-leunen.jpeg” image_diameter=”150″][vc_column_text css=”.vc_custom_1749818508907{margin-bottom: 0px !important;}”]\nModerator \nElodie Leunen\nCEO at Fastpayhotels\nAnd a Member of HSMAI Europe Board of Directors \n[/vc_column_text][/vc_column][vc_column width=”1/4″][/vc_column][vc_column width=”1/4″][/vc_column][vc_column width=”1/4″][/vc_column][/vc_row][vc_row][vc_column width=”1/4″][mk_circle_image src=”https://hsmai.eu/wp-content/uploads/sites/15/2024/11/pau-ferret.png” image_diameter=”150″][vc_column_text css=”.vc_custom_1749814884004{margin-bottom: 0px !important;}”]\nPau Ferret\nCo-Founder & CRO\nat 123COMPARE.ME \n[/vc_column_text][/vc_column][vc_column width=”1/4″][mk_circle_image src=”https://hsmai.eu/wp-content/uploads/sites/15/2024/11/orazio-lambiase.png” image_diameter=”150″][vc_column_text css=”.vc_custom_1753690089027{margin-bottom: 0px !important;}”]\nOrazio Lambiase\nSenior Director\, Distribution\, EMEA\nat Marriott International \n[/vc_column_text][/vc_column][vc_column width=”1/4″][mk_circle_image src=”https://hsmai.eu/wp-content/uploads/sites/15/2025/03/skjermbilde-2025-07-28-100422.png” image_diameter=”150″][vc_column_text css=”.vc_custom_1753690139710{margin-bottom: 0px !important;}”]\nJorge Cortés\nVP Sourcing EURAF & Partnerships\nat Hotelbeds \n[/vc_column_text][/vc_column][vc_column width=”1/4″][mk_circle_image src=”https://hsmai.eu/wp-content/uploads/sites/15/2025/03/andrea-mantovani.jpg” image_diameter=”150″][vc_column_text css=”.vc_custom_1758097504504{margin-bottom: 0px !important;}”]\nAndrea Mantovani\nEconomic theory Researcher at\nToulouse Business School \n[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][mk_padding_divider][vc_column_text css=”.vc_custom_1749815200925{margin-bottom: 0px !important;}”]What to Expect from the roundtable\nHSMAI Executive Roundtables are networks of like-minded senior leaders that meet face-to-face and virtually. They are a unique opportunity for executive-level peer groups to have meaningful dialogue in a confidential environment. \nWe will abide by HSMAI´s Antitrust Policy\, which we will share with you as a reminder at the beginning of the session. \n  \n📌Please note that all registrations will be pending approval.[/vc_column_text][vc_btn title=”REGISTER HERE” color=”green” align=”center” css=”” button_block=”true” link=”url:https%3A%2F%2Feur.cvent.me%2FPqrllv|target:_blank”][/vc_column][/vc_row]
URL:https://hsmai.eu/event/roundtable-by-invitation-only-distribution/
LOCATION:Zafiro Palace Andratx\, 3 Carrer Cromlec\, Camp de Mar\, 07160\, Spain
ATTACH;FMTTYPE=image/png:https://hsmai.eu/wp-content/uploads/sites/15/2025/03/october-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Oslo:20251016T170000
DTEND;TZID=Europe/Oslo:20251016T210000
DTSTAMP:20260414T122425
CREATED:20250307T125151Z
LAST-MODIFIED:20251008T143008Z
UID:10000460-1760634000-1760648400@hsmai.eu
SUMMARY:Connecting Future Leaders | October | Oslo
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”17558″ img_size=”1920×1080″ alignment=”center” css=””][mk_fancy_title color=”#669933″ size=”35″ font_weight=”bold” margin_bottom=”0″ font_family=”Merriweather” font_type=”google” responsive_align=”left”]Connecting Future Leaders Oslo[/mk_fancy_title][/vc_column][/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1759928724210{margin-bottom: 0px !important;}”]\nBest i lufta og på bakken!\n[/vc_column_text][vc_column_text css=”.vc_custom_1759928743998{margin-bottom: 0px !important;}”]📅 Torsdag\, 16. oktober\, 2025\n📍 Radisson RED Oslo City Centre\n🕘 17:00 – 21:00[/vc_column_text][vc_column_text css=”.vc_custom_1747313765730{margin-bottom: 0px !important;}”]\nVelkommen til Connecting Future Leaders!\n[/vc_column_text][vc_column_text css=”.vc_custom_1759928872916{margin-bottom: 0px !important;}”]Connecting Future Leaders (CFL) har som mål å skape faglige- og sosiale møtepunkter for erfaringsutveksling og nettverksbygging blant unge ledere\, talenter og andre på 35 år og under i hotell-\, reiselivs- og eventbransjen . \nTa plass når vi henter innsikt fra luftfarten – og omsetter den til vekst på bakken. Kvelden gir konkrete perspektiver på hvordan rutevalg\, partnerskap\, salg og service i internasjonal luftfart kan styrke hotellenes etterspørsel\, inntekter og gjesteopplevelse. \n\nFyll rommene smartere: Forstå hvordan nye ruter skaper etterspørsel – og hvordan hoteller kan posisjonere seg tidlig.\nBygg vinnende partnerskap: Lær hva som gjør destinasjons- og hotell­samarbeid attraktive for flyselskapene.\nØk lønnsomheten: Hent salgs- og produktideer (pakker\, tilvalg\, MICE) som flytter RevPAR og totalomsetning.\nLøft service og kultur: Se hvordan globale service­standarder kan oversettes til hotell­drift – på tvers av avdelinger og skift.\n\n[/vc_column_text][vc_column_text css=”.vc_custom_1747313751867{margin-bottom: 0px !important;}”]\nForedragsholdere\n[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”2/3″][vc_column_text css=”.vc_custom_1759933761788{margin-bottom: 0px !important;}”]Terje Grue\nCountry Manager Norway & Iceland\, Emirates\nTerje deler erfaringer fra internasjonal luftfart: vekst\, partnerskap\, lønnsomhet og service i verdensklasse.[/vc_column_text][/vc_column][vc_column width=”1/3″][mk_circle_image src=”https://hsmai.eu/wp-content/uploads/sites/15/2025/03/terje-grue.jpeg” image_diameter=”200″][/vc_column][/vc_row][vc_row][vc_column][/vc_column][/vc_row][vc_row][vc_column width=”2/3″][vc_column_text css=”.vc_custom_1759933779428{margin-bottom: 0px !important;}”]Thomas Reinsborg\nKonsulent\, Styreleder i Norsk Reiseliv og tidligere Head of Sales – Norway i SAS\nViser hvordan drift\, kommers og kundeopplevelse spiller sammen når marginene er små og tempoet høyt[/vc_column_text][/vc_column][vc_column width=”1/3″][vc_empty_space height=”25px”][mk_circle_image src=”https://hsmai.eu/wp-content/uploads/sites/15/2025/03/thomas-400.png” image_diameter=”200″][/vc_column][/vc_row][vc_row][vc_column][/vc_column][/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1759929355902{margin-bottom: 0px !important;}”]\nMingling\, mat og drikke!\n[/vc_column_text][vc_column_text css=”.vc_custom_1759929395000{margin-bottom: 0px !important;}”]Det blir som vanlig god tid til nettverksbygging\, konkurranser og sosialt samvær. Det blir servert noe enkelt mat\, og selvfølgelig noe godt i glasset.[/vc_column_text][vc_btn title=”Meld deg på!” color=”success” align=”center” css=”” button_block=”true” link=”url:https%3A%2F%2Feur.cvent.me%2FbVRM4k|target:_blank”][vc_column_text css=”.vc_custom_1747312818936{margin-bottom: 0px !important;}”]Meld deg på i dag for å sikre din plass! [/vc_column_text][vc_column_text css=”.vc_custom_1759929663507{margin-bottom: 0px !important;}”]Dette arrangementet er satt sammen av CFL-komitteen bestående av deltagerne under som også vil være til stede å ønske deg velkommen sammen med Yana Kyrylyuk fra HSMAI:[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/4″][mk_circle_image src=”https://hsmai.eu/wp-content/uploads/sites/15/2025/03/1583393590148.jpeg” image_diameter=”150″][vc_column_text css=”.vc_custom_1747314830635{margin-bottom: 0px !important;}”]\nHero Azeez\nAdministrerende Direktør\nHotel Christiania Teater \n[/vc_column_text][/vc_column][vc_column width=”1/4″][mk_circle_image src=”https://hsmai.eu/wp-content/uploads/sites/15/2025/03/simon-barman-jenssen_clarionhoteloslo-1-1.jpg” image_diameter=”150″][vc_column_text css=”.vc_custom_1747313090527{margin-bottom: 0px !important;}”]\nSimon Barman-Jenssen\nGeneral Manager\nClarion Hotel Oslo \n[/vc_column_text][/vc_column][vc_column width=”1/4″][mk_circle_image src=”https://hsmai.eu/wp-content/uploads/sites/15/2025/03/1737319816795.jpeg” image_diameter=”150″][vc_column_text css=”.vc_custom_1747313281397{margin-bottom: 0px !important;}”]\nHisham Mansour\nTeamleder Meeting and Events\nRadisson Hotel Group \n[/vc_column_text][/vc_column][vc_column width=”1/4″][mk_circle_image src=”https://hsmai.eu/wp-content/uploads/sites/15/2024/02/live-lorck.jpeg” image_diameter=”150″][vc_column_text css=”.vc_custom_1759932124814{margin-bottom: 0px !important;}”]\nLive Lorck\nGeneral Manager\nComfort Hotel Xpress Central Station \n[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/4″][mk_circle_image src=”https://hsmai.eu/wp-content/uploads/sites/15/2025/03/marius-flaskjer.jpeg” image_diameter=”150″][vc_column_text css=”.vc_custom_1759932198170{margin-bottom: 0px !important;}”]\nMarius Flåskjer\nEvent Manager\nHSMAI Europe \n[/vc_column_text][/vc_column][vc_column width=”1/4″][mk_circle_image src=”https://hsmai.eu/wp-content/uploads/sites/15/2025/03/yana.jpg” image_diameter=”150″][vc_column_text css=”.vc_custom_1759932253034{margin-bottom: 0px !important;}”]\nYana Kyrylyuk\nYoung Talent Program Manager\nHSMAI Europe \n[/vc_column_text][/vc_column][vc_column width=”1/4″][/vc_column][vc_column width=”1/4″][/vc_column][/vc_row][vc_row][vc_column][mk_divider style=”thin_solid” thickness=”3″][vc_column_text css=”.vc_custom_1747313202058{margin-bottom: 0px !important;}”]For eventuelle spørsmål\, ta kontakt med oss på postbox@hsmai.eu[/vc_column_text][mk_padding_divider][/vc_column][/vc_row]
URL:https://hsmai.eu/event/connecting-future-leaders-october-oslo/
ATTACH;FMTTYPE=image/png:https://hsmai.eu/wp-content/uploads/sites/15/2025/03/cfl-oslo-october-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Amsterdam:20251022T140000
DTEND;TZID=Europe/Amsterdam:20251022T153000
DTSTAMP:20260414T122425
CREATED:20250916T220750Z
LAST-MODIFIED:20251021T114017Z
UID:10000595-1761141600-1761147000@hsmai.eu
SUMMARY:HSMAI Europe Curate | October 2025 | Virtual
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”17615″ img_size=”full” alignment=”center” css=””][mk_fancy_title color=”#669933″ size=”35″ font_weight=”bold” margin_bottom=”0″ font_family=”Merriweather” font_type=”google” responsive_align=”left”]HSMAI Europe’s Virtual Curate – An Executive Insights Forum\n[/mk_fancy_title][vc_column_text css=”.vc_custom_1761046680020{margin-bottom: 0px !important;}”]\nMEASURING WHAT MATTERS: CREATING KPI UNITY ACROSS STAKEHOLDERS\n[/vc_column_text][vc_column_text css=”.vc_custom_1761046728517{margin-bottom: 0px !important;}”]📅 Wednesday\, 22nd October 2025\n🕒 2:00 – 3:30pm CET\n📍 Virtual[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1761046745249{margin-bottom: 0px !important;}”]The Curate\, an event designed exclusively for Organizational Member companies. \nThis is a chance for you to delve into the topic of KPI’s\, while networking and engaging in dynamic discussions with fellow executives. \nThis by-invitation-only virtual gathering will bring together leaders who are passionate about KPIs and strategies \nTarget group: This event is tailored for senior leaders[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_tta_accordion shape=”square” color=”green” active_section=”0″ no_fill=”true” collapsible_all=”true”][vc_tta_section i_icon_fontawesome=”fas fa-file-alt” add_icon=”true” title=”Agenda” tab_id=”1761043259799-9f01c928-92e8″][vc_row_inner][vc_column_inner width=”1/4″][vc_column_text css=”.vc_custom_1761041112653{margin-bottom: 0px !important;}”]\n2:00 – 2:05 pm CET \n[/vc_column_text][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text css=”.vc_custom_1761041401727{margin-bottom: 0px !important;}”]\nWelcome\n[/vc_column_text][vc_column_text css=”.vc_custom_1761041080227{margin-bottom: 0px !important;}”]Ingunn Hofseth\, President & CEO of HSMAI Europe\, welcomes attendees and shares why KPIs were chosen for this Curate.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner][mk_padding_divider size=”20″][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=”1/4″][vc_column_text css=”.vc_custom_1761041178719{margin-bottom: 0px !important;}”]\n2:05 – 2:15 pm CET \n[/vc_column_text][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text css=”.vc_custom_1761041199509{margin-bottom: 0px !important;}”]\nPART 1: The Importance of KPIs\n[/vc_column_text][vc_column_text css=”.vc_custom_1761041231015{margin-bottom: 0px !important;}”]HSMAI America & Global President & CEO (and former Senior Vice President\, Americas Commercial and Revenue Management at IHG) Brian Hicks sets the scene\, highlighting global trends in metrics and commercial alignment and explaining why KPI fragmentation hinders collaboration and performance. He introduces the session objectives: to identify modern KPIs; explore conflicts between ownership and operator priorities; debate the future of benchmarking; and generate actionable recommendations for alignment.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner][mk_padding_divider size=”20″][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=”1/4″][vc_column_text css=”.vc_custom_1761041112653{margin-bottom: 0px !important;}”]\n2:00 – 2:05 pm CET \n[/vc_column_text][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text css=”.vc_custom_1761041419297{margin-bottom: 0px !important;}”]\nPART 2: Defining What Success Looks Like in 2025\n[/vc_column_text][vc_column_text css=”.vc_custom_1761041450339{margin-bottom: 0px !important;}”]Moderated by Gemma Greenwood\, Director\, Content Inc. (and HSMAI journalist) – Gemma will remind you that we will abide by HSMAI’s Antitrust Policy. \nA dynamic exchange between Gianni di Fede\, Global SVP Commercial\, Radisson Hotel Group and Pär Augustsson\, VP Profit & Distribution\, Strawberry (former Nordic Choice Hotels) exploring evolving definitions of performance and success; contrasting perspectives on KPI priorities; how ownership models shape expectations; and whether traditional metrics like RGI are fit for purpose.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner][mk_padding_divider size=”20″][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=”1/4″][vc_column_text css=”.vc_custom_1761041502660{margin-bottom: 0px !important;}”]\n2:35 – 3:00 pm CET \n[/vc_column_text][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text css=”.vc_custom_1761041486874{margin-bottom: 0px !important;}”]\nPART 3: Brainstorming KPIs\n[/vc_column_text][vc_column_text css=”.vc_custom_1761041553319{margin-bottom: 0px !important;}”]Attendees separate into breakout groups to discuss KPIs that are most relevant in today’s market and how to resolve misalignments that exist amongst stakeholders. They will debate:  \n\nWhich KPIs best represent total business performance.\nWhich metrics are outdated or misleading.\nWhat causes misalignment — and how it can be resolved.\nWhat new or emerging metrics the industry should consider.\n\nParticipants will be split into two groups. One group will be led by Jonathon Liu\, Chief Commercial Officer at Verdi Hotels and the other group will be led by Tim Browne\, Lecturer & Coach at Breda University of Applied Sciences. They will guide each discussion\, capture key insights\, and identify the group’s top three KPIs and alignment actions.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner][mk_padding_divider size=”20″][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=”1/4″][vc_column_text css=”.vc_custom_1761041687057{margin-bottom: 0px !important;}”]\n3:00 – 3:25 pm CET \n[/vc_column_text][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text css=”.vc_custom_1761041611662{margin-bottom: 0px !important;}”]\nPART 4: Wrap-Up and Next Steps\n[/vc_column_text][vc_column_text css=”.vc_custom_1761041626500{margin-bottom: 0px !important;}”]Attendees return to the main group\, with each group leader sharing their top three most relevant KPIs\, plus top three recommendations for better alignment. Gemma Greenwood reviews common themes and outlines next steps.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner][mk_padding_divider size=”20″][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=”1/4″][vc_column_text css=”.vc_custom_1761043136235{margin-bottom: 0px !important;}”]\n3:25 – 3:30 pm CET \n[/vc_column_text][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text css=”.vc_custom_1761043127551{margin-bottom: 0px !important;}”]\nConclusion\n[/vc_column_text][vc_column_text css=”.vc_custom_1761041746686{margin-bottom: 0px !important;}”]Brian Hicks provides a quick wrap-up about KPIs and Ingunn Hofseth thanks attendees and shares updates on the next HSMAI Europe Curate taking place in London on November 5th.\n[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_tta_section][/vc_tta_accordion][/vc_column][/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1761043275288{margin-bottom: 0px !important;}”]We will abide by HSMAI’s Antitrust Policy\, which will be shared with you as a reminder at the beginning of the session. \nInterested to know more about HSMAI Europe?\nPlease reach out to us at postbox@hsmai.eu[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_btn title=”RSVP” color=”violet” size=”lg” align=”center” css=”” button_block=”true” link=”url:https%3A%2F%2Feur.cvent.me%2FZQ5Mb0|target:_blank”][/vc_column][/vc_row][vc_row][vc_column][mk_padding_divider size=”20″][/vc_column][/vc_row][vc_row disable_element=”yes”][vc_column][vc_column_text css=”.vc_custom_1761046776137{margin-bottom: 0px !important;}”] \nHSMAI EUROPE CURATE\nMEASURING WHAT MATTERS: CREATING KPI UNITY ACROSS STAKEHOLDERS\n📅 Wednesday\, 22nd October 2025 | 🕒 2:00 – 3:30pm CET |📍 Virtual \n[/vc_column_text][/vc_column][/vc_row]
URL:https://hsmai.eu/event/hsmai-europe-curate-october-2025-virtual/
LOCATION:Virtual
ATTACH;FMTTYPE=image/png:https://hsmai.eu/wp-content/uploads/sites/15/2025/09/curate-1920x1080-3.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Athens:20251023T170000
DTEND;TZID=Europe/Athens:20251023T200000
DTSTAMP:20260414T122425
CREATED:20250808T135514Z
LAST-MODIFIED:20251013T130209Z
UID:10000589-1761238800-1761249600@hsmai.eu
SUMMARY:Power up | Rhodes | October
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”17483″ img_size=”full” alignment=”center” css=””][mk_fancy_title color=”#669933″ size=”35″ font_weight=”bold” margin_bottom=”0″ font_family=”Merriweather” font_type=”google” responsive_align=”left”]HSMAI Europe Power-Up in Rhodes\, Greece[/mk_fancy_title][vc_column_text css=”.vc_custom_1759237151206{margin-bottom: 0px !important;}”]📅 Date: Thursday\, 23 October\n🕔 Time: 6:00 pm – 8:00 pm EET (followed by networking & drinks at Elissa Lifestyle Beach Resort)\n📍 Location: Helea Lifestyle Beach Resort\, Leof. Kallitheas 215\, Rodos 851 00[/vc_column_text][mk_padding_divider size=”20″][vc_column_text css=”.vc_custom_1758752436502{margin-bottom: 0px !important;}”]\nAn exclusive HSMAI Experience comes to Rhodes!\n[/vc_column_text][vc_column_text css=”.vc_custom_1758706248031{margin-bottom: 0px !important;}”]We’re excited to bring our very first HSMAI Europe Power-Up to Rhodes\, Greece! Join this exclusive gathering of industry professionals and explore the opportunities and challenges the hospitality industry has to offer.[/vc_column_text][mk_padding_divider size=”20″][vc_btn title=”Register Here” color=”green” align=”center” css=”” button_block=”true” link=”url:https%3A%2F%2Feur.cvent.me%2FzRbY5l|target:_blank”][mk_padding_divider size=”20″][vc_column_text css=”.vc_custom_1758752527125{margin-bottom: 0px !important;}”]\nProgram & Speakers:\n[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][mk_padding_divider size=”20″][vc_separator border_width=”2″ css=””][mk_padding_divider size=”20″][vc_column_text css=”.vc_custom_1758754751515{margin-bottom: 0px !important;}”]\nRegistration & Coffee\n[/vc_column_text][vc_column_text css=”.vc_custom_1758754765181{margin-bottom: 0px !important;}”]\n17:30 – 18:00 hrs \n[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][mk_padding_divider size=”20″][vc_separator border_width=”2″ css=””][mk_padding_divider size=”20″][vc_column_text css=”.vc_custom_1760108285047{margin-bottom: 0px !important;}”]\nWelcome from HSMAI Europe and Introduction of Todays Moderator\n[/vc_column_text][vc_column_text css=”.vc_custom_1758754738140{margin-bottom: 0px !important;}”]\n18:00 – 18:10 hrs \n[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/3″][mk_circle_image src=”https://hsmai.eu/wp-content/uploads/sites/15/2025/08/ingunn-hofseth.jpeg” image_diameter=”200″][vc_column_text css=”.vc_custom_1760108884978{margin-bottom: 0px !important;}”]\nIngunn Hofseth\nPresident & CEO\nHSMAI Region Europe \n[/vc_column_text][/vc_column][vc_column width=”1/3″][mk_circle_image src=”https://hsmai.eu/wp-content/uploads/sites/15/2025/02/nikos-giokas-headshot-1.jpeg” image_diameter=”200″][vc_column_text css=”.vc_custom_1760109908820{margin-bottom: 0px !important;}”]\nNikos Giokas\nBusiness Development Director\, EMEA at Plusgrade\nChair of the HSMAI Europe Advisory Board Greece \n[/vc_column_text][/vc_column][vc_column width=”1/3″][mk_circle_image src=”https://hsmai.eu/wp-content/uploads/sites/15/2025/08/vasilios-riavoglou.jpeg” image_diameter=”200″][vc_column_text css=”.vc_custom_1760109926376{margin-bottom: 0px !important;}”]\nVasilios Riavoglou (moderator)\nChief Growth Officer at Hotel Insider / HBIS\nMember of the HSMAI Europe Advisory Board Greece \n[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][mk_padding_divider size=”20″][vc_separator border_width=”2″ css=””][mk_padding_divider size=”20″][vc_column_text css=”.vc_custom_1758752660021{margin-bottom: 0px !important;}”]\nKeynote: Hospitality Reimagined: How AI Is Reshaping Travel Experiences\n[/vc_column_text][vc_column_text css=”.vc_custom_1758754702531{margin-bottom: 0px !important;}”]\n18:10 – 18:40 hrs \n[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”2/3″][vc_column_text css=”.vc_custom_1758752803118{margin-bottom: 0px !important;}”]Giannis Aggelakis is an AI Strategist and Marketing Director at Vortex Software\, as well as an experienced trainer and consultant in artificial intelligence and digital transformation. He delivers programs for executives\, entrepreneurs\, and students in Greece and abroad\, focusing on how AI reshapes business growth and travel behaviors. With a background in senior marketing roles at Kathimerini and Forthnet/Nova Group\, he now advises hospitality businesses on digital growth\, innovation\, and operational excellence through real-world\, actionable strategies.[/vc_column_text][/vc_column][vc_column width=”1/3″][mk_circle_image src=”https://hsmai.eu/wp-content/uploads/sites/15/2025/08/1672994482555.jpeg” image_diameter=”200″][vc_column_text css=”.vc_custom_1758708111588{margin-bottom: 0px !important;}”]\nMr. Giannis Aggelakis\nAI Strategist – Marketing Director\nVortex Software and AI & Digital Transformation Trainer \n[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][mk_padding_divider size=”20″][vc_separator border_width=”2″ css=””][mk_padding_divider size=”20″][vc_column_text css=”.vc_custom_1758753911843{margin-bottom: 0px !important;}”]\nKPI’s on the Agenda\n\n[/vc_column_text][vc_column_text css=”.vc_custom_1758754681935{margin-bottom: 0px !important;}”]\n18:40 – 19:00 hrs \n[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”2/3″][vc_column_text css=”.vc_custom_1760109806981{margin-bottom: 0px !important;}”]Vasilios Riavoglou will present the outcomes from HSMAI Europe’s virtual Curate on KPIs. [/vc_column_text][/vc_column][vc_column width=”1/3″][mk_circle_image src=”https://hsmai.eu/wp-content/uploads/sites/15/2025/08/vasilios-riavoglou.jpeg” image_diameter=”200″][vc_column_text css=”.vc_custom_1760109997491{margin-bottom: 0px !important;}”]\nVasilios Riavoglou\nChief Growth Officer at Hotel Insider / HBIS\nMember of the HSMAI Europe Advisory Board Greece \n[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][mk_padding_divider size=”20″][vc_separator border_width=”2″ css=””][mk_padding_divider size=”20″][vc_column_text css=”.vc_custom_1760109070423{margin-bottom: 0px !important;}”]\nRevenue Management for Resorts\n[/vc_column_text][vc_column_text css=”.vc_custom_1758754552458{margin-bottom: 0px !important;}”]\n19:00 – 19:20 hrs \n[/vc_column_text][vc_column_text css=”.vc_custom_1760109078786{margin-bottom: 0px !important;}”]Alberto Plaza from IDeaS will be interviewed by today’s moderator\, Vasilios Riavoglou\, Chief Growth Officer at Hotel Insider / HBIS.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/3″][mk_circle_image src=”https://hsmai.eu/wp-content/uploads/sites/15/2025/08/alberto-plaza-reversed.png” image_diameter=”200″][/vc_column][vc_column width=”2/3″][vc_empty_space height=”25px”][vc_column_text css=”.vc_custom_1758753468311{margin-bottom: 0px !important;}”]\nAlberto Plaza\nSenior Director of Sales Southern Europe at IDeaS Revenue Solutions \n[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][mk_padding_divider size=”20″][vc_separator border_width=”2″ css=””][mk_padding_divider size=”20″][vc_column_text css=”.vc_custom_1760083829630{margin-bottom: 0px !important;}”]\n3 Sales Moves High-Performing Hotels Will Make in 2026\n  \n[/vc_column_text][vc_column_text css=”.vc_custom_1758754831729{margin-bottom: 0px !important;}”]\n19:20 – 19:30 hrs \n[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/3″][mk_circle_image src=”https://hsmai.eu/wp-content/uploads/sites/15/2025/08/markos-georgios.jpeg” image_diameter=”200″][/vc_column][vc_column width=”2/3″][vc_empty_space height=”25px”][vc_column_text css=”.vc_custom_1758753545388{margin-bottom: 0px !important;}”]Markos Georgiou\nManaging Director at Loguers[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][mk_padding_divider size=”20″][vc_separator border_width=”2″ css=””][mk_padding_divider size=”20″][vc_column_text css=”.vc_custom_1758753142952{margin-bottom: 0px !important;}”]\nRevenue Management meets Embedded Insurance: The New Standard in Room Pricing\n\n[/vc_column_text][vc_column_text css=”.vc_custom_1758754846911{margin-bottom: 0px !important;}”]\n19:30 – 19:40 hrs \n[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/3″][mk_circle_image src=”https://hsmai.eu/wp-content/uploads/sites/15/2025/08/evgenios-petomous.jpeg” image_diameter=”200″][/vc_column][vc_column width=”2/3″][vc_empty_space height=”25px”][vc_column_text css=”.vc_custom_1758753637408{margin-bottom: 0px !important;}”]\nEvgenios Petoumenos\nHead of Growth & Affinity Partnerships at Wallbid \n[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][mk_padding_divider size=”20″][vc_separator border_width=”2″ css=””][mk_padding_divider size=”20″][vc_column_text css=”.vc_custom_1758754896096{margin-bottom: 0px !important;}”]\nClosing Remarks\n\n[/vc_column_text][vc_column_text css=”.vc_custom_1758754886159{margin-bottom: 0px !important;}”]\n19:50 – 20:00 hrs \n[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/3″][mk_circle_image src=”https://hsmai.eu/wp-content/uploads/sites/15/2025/02/nikos-giokas-headshot-1.jpeg” image_diameter=”200″][vc_column_text css=”.vc_custom_1760109946513{margin-bottom: 0px !important;}”]\nNikos Giokas\nBusiness Development Director\, EMEA at Plusgrade\nChair of the HSMAI Europe Advisory Board Greece \n[/vc_column_text][/vc_column][vc_column width=”1/3″][mk_circle_image src=”https://hsmai.eu/wp-content/uploads/sites/15/2025/08/sybil-hofman.jpeg” image_diameter=”200″][vc_column_text css=”.vc_custom_1760109964445{margin-bottom: 0px !important;}”]\nSybil Hofmann\nPresident at Alpine Center\, the Swiss Business School for Hotel & Tourism Management\nMember of the HSMAI Europe Advisory Board Greece \n[/vc_column_text][/vc_column][vc_column width=”1/3″][mk_circle_image src=”https://hsmai.eu/wp-content/uploads/sites/15/2025/08/elena-klouda.jpeg” image_diameter=”200″][vc_column_text css=”.vc_custom_1760109980537{margin-bottom: 0px !important;}”]\nElena Klouda\nMarket Director Mediterranean Markets at The Hotels Network\nMember of the HSMAI Europe Advisory Board Greece \n[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][mk_padding_divider size=”20″][vc_separator border_width=”2″ css=””][mk_padding_divider size=”20″][vc_column_text css=”.vc_custom_1758754912711{margin-bottom: 0px !important;}”]\nDrinks & Networking\n\n[/vc_column_text][vc_column_text css=”.vc_custom_1758754923510{margin-bottom: 0px !important;}”]\n20:00 – 21:30 hrs \n[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][mk_padding_divider size=”20″][mk_divider style=”thin_solid” thickness=”3″][mk_padding_divider size=”20″][vc_btn title=”Register Here” color=”green” size=”lg” align=”center” css=”” button_block=”true” link=”url:https%3A%2F%2Feur.cvent.me%2FzRbY5l|target:_blank”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1758753303380{margin-bottom: 0px !important;}”]For questions\, please reach out to us at postbox@hsmai.eu[/vc_column_text][mk_padding_divider][/vc_column][/vc_row][vc_row][vc_column][vc_separator color=”green” css=””][mk_padding_divider size=”20″][vc_column_text css=”.vc_custom_1758747089072{margin-bottom: 0px !important;}”]\nGOLD PARTNER\n[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_single_image image=”17486″ img_size=”medium” alignment=”center” onclick=”custom_link” img_link_target=”_blank” css=”” link=”https://ideas.com/”][/vc_column][/vc_row][vc_row][vc_column][mk_padding_divider size=”20″][vc_column_text css=”.vc_custom_1758747377043{margin-bottom: 0px !important;}”]\nSILVER PARTNERS\n[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][vc_single_image image=”17491″ img_size=”medium” alignment=”center” onclick=”custom_link” img_link_target=”_blank” css=”” link=”https://wallbid.io/”][/vc_column][vc_column width=”1/2″][vc_single_image image=”17484″ img_size=”medium” alignment=”center” onclick=”custom_link” img_link_target=”_blank” css=”” link=”https://www.loguers.com/en/home/”][/vc_column][/vc_row][vc_row disable_element=”yes”][vc_column][vc_single_image image=”17486″ onclick=”custom_link” img_link_target=”_blank” css=”” link=”https://ideas.com/”][vc_single_image image=”17485″ onclick=”custom_link” img_link_target=”_blank” css=”” link=”https://wallbid.io/”][vc_single_image image=”17484″ onclick=”custom_link” img_link_target=”_blank” css=”” link=”https://www.loguers.com/en/home/”][vc_empty_space height=”25px”][vc_column_text css=”.vc_custom_1747313777295{margin-bottom: 0px !important;}”]\nMingling\, pizza og noe godt i glasset\n[/vc_column_text][vc_column_text css=”.vc_custom_1747312773570{margin-bottom: 0px !important;}”]Det blir også god tid til nettverksbygging\, konkurranser og sosialt samvær. Vi serverer pizza fra Carls’ eget kjøkken – og selvfølgelig noe godt i glasset.[/vc_column_text][vc_btn title=”SIGN UP HERE” color=”green” align=”center” css=”” button_block=”true” link=”url:https%3A%2F%2Feur.cvent.me%2FNVXN2x|target:_blank”][vc_column_text css=”.vc_custom_1747312818936{margin-bottom: 0px !important;}”]Meld deg på i dag for å sikre din plass! [/vc_column_text][vc_column_text css=”.vc_custom_1747315158094{margin-bottom: 0px !important;}”]Dette arrangementet er satt sammen av CFL-komitteen bestående av deltagerne under som også vil være til stede å ønske deg velkommen sammen med Marius Flåskjer fra HSMAI:[/vc_column_text][/vc_column][/vc_row]
URL:https://hsmai.eu/event/power-up-rhodes-october/
LOCATION:Helea Lifestyle Beach Resort\, Leof. Kallitheas 215\, Rodos\, 851 00\, Greece
ATTACH;FMTTYPE=image/png:https://hsmai.eu/wp-content/uploads/sites/15/2025/08/rhodes-oct-23-1.png
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Amsterdam:20251029T150000
DTEND;TZID=Europe/Amsterdam:20251029T150000
DTSTAMP:20260414T122425
CREATED:20251002T133040Z
LAST-MODIFIED:20251022T144425Z
UID:10000601-1761750000-1761750000@hsmai.eu
SUMMARY:Power-Up | Oslo | October
DESCRIPTION:[vc_row disable_element=”yes”][vc_column][vc_single_image image=”17383″ img_size=”1920×1080″ alignment=”center” css=””][/vc_column][/vc_row][vc_row][vc_column][vc_single_image image=”17605″ img_size=”full” css=””][/vc_column][/vc_row][vc_row][vc_column][mk_fancy_title color=”#669933″ size=”25″ margin_bottom=”5″ font_family=”Merriweather” font_type=”google”]HSMAI Europe Power-Up om Hospitality AI – Building the Always-Reply Future[/mk_fancy_title][vc_column_text css=”.vc_custom_1760618914485{margin-bottom: 0px !important;}”]HSMAI Europe inviterer\, i samarbeid med kommunikasjonsbyrået Maverix\, til et inspirerende bransjetreff om hvordan kunstig intelligens er i ferd med å forandre kundereisen i hotell – og reiselivsbransjen. Sammen ser vi på hvordan AI kan gjøre service både mer personlig og mer effektiv – der hvert gjestespørsmål\, blir besvart uansett tid på døgnet. \nDet blir spennende faglig innhold og mingling. Begrenset antall plasser så meld deg på nå! \n📅 Dato: Onsdag\, 29 oktober\n⏰ Tid: Kl 15:00 – 17.00 (etterfulgt av mingling og noe godt i glasset)\n📍 Sted: Thon Hotel Panorama[/vc_column_text][mk_divider style=”thin_solid” margin_bottom=”40″][vc_column_text css=”.vc_custom_1760619497949{margin-bottom: 0px !important;}”]\nProgram for ettermiddagen\n[/vc_column_text][vc_column_text css=”.vc_custom_1760624102336{margin-bottom: 0px !important;}”]Ingunn Hofseth\, President og CEO i HSMAI Europe\, ønsker velkommen. \nSteven Dow\, CRO i TrustYou\, gir innsikt i hvordan fragmenterte data kan omdannes til verdifulle gjesteprofiler gjennom det vi kaller «The golden guest profile» – nøkkelen til ekte lojalitet og økt lønnsomhet. \nLinda Nordheim\, CEO i Maverix\, skal snakke om hvordan KI påvirker markedsføringen\, kundereisen og bookingen på nye måter – hvilke muligheter det gir og hvilke fallgruver man må være bevisst på. \nDet åpnes for debatt og spørsmålsrunde etter presentasjonene. Etter det faglige programmet blir det mingling og nettverksbygging med noe godt i glasset.[/vc_column_text][mk_divider style=”thin_solid” margin_bottom=”40″][vc_column_text css=”.vc_custom_1760624112931{margin-bottom: 0px !important;}”]Om innlegget til Steven Dow: The Future That Always Replies[/vc_column_text][vc_column_text css=”.vc_custom_1760452036813{margin-bottom: 0px !important;}”]Imagine a world where the 11:47 PM guest message\, the one about a child’s allergy or a broken shower\, never goes unanswered. That future is not science fiction; it is an immediate reality waiting to be unlocked. \nIn this powerful session\, we shall move beyond the buzzwords and show you how to truly digitise emotion. We will unveil the Golden Guest Profile\, the holy grail of seamless service that transforms fragmented data (from reviews\, messages\, PMS\, and more) into loyalty and revenue. \nLearn how to evolve your operation from a ‘tech stack’ to an ‘experience stack\,’ combining CDP\, CXP\, and AI Agents into a cohesive force. Discover the mindset shift that allows AI to answer 70 per cent of guest queries\, freeing your human team to focus on the 30 per cent that demand heart\, not code. \nThe hotels that win in the next decade will not be fully automated; they will be fully aware. Join us to see how Hospitality AI does not just make service digital\, it makes it deliberate. \nAre you ready to build the Always Reply Future?[/vc_column_text][mk_divider style=”thin_solid” margin_bottom=”40″][vc_column_text css=”.vc_custom_1760962774255{margin-bottom: 0px !important;}”]Om innlegget til Linda Nordheim: AI på godt og vondt[/vc_column_text][vc_column_text css=”.vc_custom_1760962818833{margin-bottom: 0px !important;}”]Linda Nordheim gir innsikt i hvordan KI kan løfte markedsføring\, kundereiser og booking – hva som blir viktig å tenke på\, og hva du absolutt bør unngå. \nGjennom konkrete eksempler går hun gjennom både mulighetene og fallgruvene\, og hvordan KI potensielt kan endre maktforholdet mellom reiselivet og OTA-ene. Linda vil også vise hvordan KI forandrer måten vi jobber med innhold på – fra strategi og struktur til produksjon og presentasjon\, og hvor viktig innholdet ditt faktisk er for digital synlighet.[/vc_column_text][mk_padding_divider size=”20″][/vc_column][/vc_row][vc_row disable_element=”yes”][vc_column width=”1/4″][mk_circle_image src=”https://hsmai.eu/wp-content/uploads/sites/15/2025/03/tore-carlsson.jpeg” image_diameter=”150″][vc_column_text css=”.vc_custom_1756291645087{margin-bottom: 0px !important;}”]\nTore Carlsson\nVice President Hotel Operations\, Norway\nNordic Hotels & Resorts \n[/vc_column_text][/vc_column][vc_column width=”1/4″][mk_circle_image src=”https://hsmai.eu/wp-content/uploads/sites/15/2025/04/priscilla-haryadi.jpg” image_diameter=”150″][vc_column_text css=”.vc_custom_1749120764011{margin-bottom: 0px !important;}”]\nPriscilla Haryadi\nArea Managing Director Northern Europe\nPreferred Hotels and resorts \n[/vc_column_text][/vc_column][vc_column width=”1/4″][mk_circle_image src=”https://hsmai.eu/wp-content/uploads/sites/15/2025/03/anita-reinsborg.jpeg” image_diameter=”150″][vc_column_text css=”.vc_custom_1756291713429{margin-bottom: 0px !important;}”]\nAnita Reinsborg\nFounder & CEO\nNordic Luxadvisor \n[/vc_column_text][/vc_column][vc_column width=”1/4″][/vc_column][/vc_row][vc_row disable_element=”yes”][vc_column width=”1/4″][mk_circle_image src=”https://hsmai.eu/wp-content/uploads/sites/15/2025/03/annie-korsmo.jpeg” image_diameter=”150″][vc_column_text css=”.vc_custom_1756291763147{margin-bottom: 0px !important;}”]\nAnnie Kristi Korsmo\nDirector of Sales\nNordic Hotels & Resorts \n[/vc_column_text][/vc_column][vc_column width=”1/4″][mk_circle_image src=”https://hsmai.eu/wp-content/uploads/sites/15/2025/03/trude-solberg.jpeg” image_diameter=”150″][vc_column_text css=”.vc_custom_1756384992065{margin-bottom: 0px !important;}”]\nTrude Strøm Solberg\nDirector of Sales\nGrand Hotel Oslo \n[/vc_column_text][/vc_column][vc_column width=”1/4″][mk_circle_image src=”https://hsmai.eu/wp-content/uploads/sites/15/2025/03/andres-reyes-gjerme.jpeg” image_diameter=”150″][vc_column_text css=”.vc_custom_1757580985015{margin-bottom: 0px !important;}”]\nAndrés Reyes Gjerme\nGeneral Manager\, Hôtel Charmante\nManaging Director\, RG Hospitality Management \n[/vc_column_text][/vc_column][vc_column width=”1/4″][/vc_column][/vc_row][vc_row][vc_column][vc_btn title=”Register here” color=”green” align=”center” css=”” button_block=”true” link=”url:https%3A%2F%2Feur.cvent.me%2FYg5EP5|target:_blank”][mk_divider style=”thin_solid”][/vc_column][/vc_row][vc_row][vc_column width=”1/4″][mk_padding_divider size=”30″][vc_single_image image=”17576″ img_size=”medium” alignment=”center” style=”vc_box_shadow_border_circle” css=””][mk_padding_divider size=”30″][/vc_column][vc_column width=”3/4″][vc_column_text css=”.vc_custom_1760451859269{margin-bottom: 0px !important;}”]\nSteven Dow\, Chief Revenue Officer (CRO) at TrustYou \nFormerly SVP Hospitality at Planet and former Vice President of Revenue Management Europe for Diamond Resort International\, Dow brings extensive experience in digital payments\, PMS\, and connected-commerce platforms. He has built high-performance cultures\, led teams that tripled revenues\, and pioneered digital transformation strategies across hospitality technology. \nHe is passionate about mentoring and developing teams\, and he is also the former Vice Chair of the HSMAI Europe Revenue Management Advisory Board. \n[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/4″][mk_padding_divider size=”30″][vc_single_image image=”17609″ img_size=”medium” alignment=”center” style=”vc_box_shadow_border_circle” css=””][mk_padding_divider size=”30″][/vc_column][vc_column width=”3/4″][vc_column_text css=”.vc_custom_1760962904521{margin-bottom: 0px !important;}”]\nLinda Nordheim\, byråleder og partner i Maverix \nLinda Nordheim er byråleder og partner i kommunikasjonsbyrået Maverix\, som hun var med å starte i 2018. Linda har lang erfaring fra byråbransjen\, blant annet som leder i McCann og konsulent i Try. \nLinda har jobbet mye med toneangivende norske reiselivsaktører gjennom hele karrieren. I Maverix er hun blant annet overordnet ansvarlig for kunder som Innovasjon Norge og Visit Norway\, De Bergenske og Fjord Tours. Hun brenner for hvordan teknologi og innovasjon påvirker kommunikasjon og markedsføring og hvilke nye muligheter KI bringer.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][mk_padding_divider][/vc_column][/vc_row]
URL:https://hsmai.eu/event/power-up-oslo-october/
LOCATION:Thon Hotel Panorama\, Rådhusgata 7B\, Oslo\, 0151\, Norway
ATTACH;FMTTYPE=image/png:https://hsmai.eu/wp-content/uploads/sites/15/2025/10/inivtasjon-some-oppdatert-scaled.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20251105T180000
DTEND;TZID=Europe/London:20251105T200000
DTSTAMP:20260414T122425
CREATED:20250917T193409Z
LAST-MODIFIED:20251028T125311Z
UID:10000596-1762365600-1762372800@hsmai.eu
SUMMARY:Connecting Future Leaders | London | November
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”17639″ img_size=”full” alignment=”center” css=””][mk_fancy_title color=”#669933″ size=”35″ font_weight=”bold” margin_bottom=”0″ font_family=”Merriweather” font_type=”google” responsive_align=”left”]Connecting Future Leaders in London\n[/mk_fancy_title][vc_column_text css=”.vc_custom_1758136322683{margin-bottom: 0px !important;}”]\nHow to Market a Hospitality Business in a Changing World\n[/vc_column_text][vc_column_text css=”.vc_custom_1761655988237{margin-bottom: 0px !important;}”]📅 Date: Wednesday\, 5th November\n⏰ Time: 6:00 pm – 8:00 pm (followed by networking & drinks)\n📍 Location: Sofitel London St James\, 6 Waterloo Pl\, London SW1Y 4AN[/vc_column_text][vc_column_text css=”.vc_custom_1761059199682{margin-bottom: 0px !important;}”]Welcome to another Connecting Future Leaders event in London! This gathering is divided into two parts: first\, an educational program\, followed by a networking session together with the HSMAI Europe Curate participants.[/vc_column_text][vc_column_text css=”.vc_custom_1758135584293{margin-bottom: 0px !important;}”]Connecting Future Leaders (CFL) is a platform that brings together young leaders\, talents\, and others in the travel industry aged 35 and below to share experiences\, build networks\, and exchange professional insights.[/vc_column_text][vc_column_text css=”.vc_custom_1761061262787{margin-bottom: 0px !important;}”]\nHow to Market a Hospitality Business in a Changing World\nTopic overview:Consumer behaviour\, privacy rules\, and technology are shifting fast. From AI-driven content and first-party data to changing OTA dynamics and evolving social platforms\, hospitality marketers are rethinking how to reach guests\, drive direct bookings\, and build loyalty. This session explores what’s working now—and what’s next. \nSpeakers: \n[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/3″][mk_circle_image src=”https://hsmai.eu/wp-content/uploads/sites/15/2025/09/1642427607084.jpg” image_diameter=”150″][vc_column_text css=”.vc_custom_1761061150302{margin-bottom: 0px !important;}”]\nEmanuela Da Ros\nHead of Marketing at the Landmark hotel in London part of Leading Hotels \n[/vc_column_text][/vc_column][vc_column width=”1/3″][mk_circle_image src=”https://hsmai.eu/wp-content/uploads/sites/15/2025/09/1757673135714.jpg” image_diameter=”150″][vc_column_text css=”.vc_custom_1761061207599{margin-bottom: 0px !important;}”]\nJulie Cheesman\nHead of voco™ Hotels at IHG Hotels & Resorts \n[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][mk_padding_divider][/vc_column][/vc_row][vc_row][vc_column][vc_btn title=”REGISTER HERE” color=”violet” size=”lg” align=”center” css=”” button_block=”true” link=”url:https%3A%2F%2Feur.cvent.me%2FBNq8k1|target:_blank”][vc_column_text css=”.vc_custom_1758137407655{margin-bottom: 0px !important;}”]Free participation for HSMAI members. Register now to secure your spot![/vc_column_text][vc_column_text css=”.vc_custom_1758137109691{margin-bottom: 0px !important;}”]The session is put together by the HSMAI Europe Rising Leader Council members.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][mk_divider style=”thin_solid” thickness=”3″][vc_column_text css=”.vc_custom_1729160755651{margin-bottom: 0px !important;}”]For questions\, contact us at postbox@hsmai.eu[/vc_column_text][mk_padding_divider][/vc_column][/vc_row]
URL:https://hsmai.eu/event/connecting-future-leaders-london-november/
LOCATION:Sofitel London St James\, 6 Waterloo Pl\, London\, SW1Y 4AN\, United Kingdom
ATTACH;FMTTYPE=image/jpeg:https://hsmai.eu/wp-content/uploads/sites/15/2025/09/cfl-london-november-1.jpg
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Amsterdam:20251105T180000
DTEND;TZID=Europe/Amsterdam:20251105T200000
DTSTAMP:20260414T122425
CREATED:20250917T201703Z
LAST-MODIFIED:20251029T142716Z
UID:10000597-1762365600-1762372800@hsmai.eu
SUMMARY:HSMAI Europe Curate's | London
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”17468″ img_size=”full” alignment=”center” css=””][mk_fancy_title color=”#669933″ size=”35″ font_weight=”bold” margin_bottom=”0″ font_family=”Merriweather” font_type=”google” responsive_align=”left”]HSMAI Europe’s Curate – An Executive Insights Forum\n[/mk_fancy_title][vc_column_text css=”.vc_custom_1758138239049{margin-bottom: 0px !important;}”]\nAI in hotel distribution\n[/vc_column_text][vc_column_text css=”.vc_custom_1761656045241{margin-bottom: 0px !important;}”]📅 Date: Wednesday\, 5th November\n⏰ Time: 6:00 pm – 8:00 pm + joint Networking with Connecting Future Leaders after the program\n📍 Location: Sofitel London St James\, 6 Waterloo Pl\, London SW1Y 4AN[/vc_column_text][vc_column_text css=”.vc_custom_1758138329109{margin-bottom: 0px !important;}”]The second edition of Curate this year brings senior hospitality leaders together to explore one of the most important forces shaping the industry today: AI in hotel distribution[/vc_column_text][mk_divider style=”thin_solid”][mk_padding_divider size=”20″][/vc_column][/vc_row][vc_row][vc_column width=”2/3″][vc_column_text css=”.vc_custom_1758140270156{margin-bottom: 0px !important;}”]We are proud to welcome Dr. Peter O’Connor\, a superstar within Distribution and Professor of Strategic Management at the University of South Australia\, and an HSMAI supporter as our speaker. His research and teaching focus on the effect of digital on business\, and his work has been published in leading journals such as Harvard Business Review\, Journal of Marketing\, Journal of Retailing and Consumer Services\, Tourism Management\, Cornell Quarterly\, and the International Journal of Hospitality Management. Before joining UniSA\, Peter founded the Chair in Digital Disruption at ESSEC Business School in France\, where he also held a variety of academic roles.[/vc_column_text][/vc_column][vc_column width=”1/3″][mk_circle_image src=”https://hsmai.eu/wp-content/uploads/sites/15/2025/09/dr.-peter-o-connor.jpeg” image_diameter=”250″][/vc_column][/vc_row][vc_row][vc_column][mk_padding_divider][vc_column_text css=”.vc_custom_1758139433999{margin-bottom: 0px !important;}”]\nEmbrace AI\, Secure Success: A Hotel Distribution Playbook for the Next Decade\n[/vc_column_text][vc_column_text css=”.vc_custom_1760976035365{margin-bottom: 0px !important;}”]The hotel industry stands on the brink of its next great transformation — an AI-driven revolution that is reshaping how guests search\, book\, and experience travel. Just as OTAs transformed distribution two decades ago\, AI is now redefining visibility\, personalization\, and competitive advantage. \nA new reality is emerging\, with AI-powered search\, personalised recommendations\, and agentic assistants rewiring the customer journey. Guests increasingly expect tailored\, real-time solutions — unique itineraries\, curated dining tips\, and frictionless booking — delivered instantly\, automatically\, and often before they even ask. \nForward-thinking hotels are already experimenting. From personalised guest itineraries generated overnight\, to AI-driven revenue and reputation management\, early adopters are proving that when data meets intelligence\, service becomes unforgettable. \nSuccess in the coming decade will require three things: integrated data systems\, empowered teams trained in AI\, and a willingness to disrupt before being disrupted. \nAI is not a threat — it is the defining force of the next decade. The future of travel belongs to those who embrace it boldly\, creatively\, and fearlessly.[/vc_column_text][mk_padding_divider][mk_divider style=”thin_solid”][mk_padding_divider size=”20″][/vc_column][/vc_row][vc_row][vc_column width=”2/3″][vc_column_text css=”.vc_custom_1761748025036{margin-bottom: 0px !important;}”]We are also delighted to welcome Juanjo Rodriguez\, the Founder of The Hotels Network\, a technology company helping hotel brands worldwide grow their direct bookings. Building on his background as Founder of Duplex\, a leading marketing agency in Spain\, Juanjo combines decades of digital marketing experience with a deep understanding of AI and predictive personalization in hospitality. Passionate about innovation\, he is a regular speaker at industry events and educational institutions\, where he helps hoteliers understand how new technologies are reshaping the guest experience.[/vc_column_text][/vc_column][vc_column width=”1/3″][mk_circle_image src=”https://hsmai.eu/wp-content/uploads/sites/15/2025/09/juanjo-rodriguez.jpg” image_diameter=”250″][/vc_column][/vc_row][vc_row][vc_column][mk_padding_divider][vc_column_text css=”.vc_custom_1760976379707{margin-bottom: 0px !important;}”]\nThe IPhone Moment for AI – And What it means for Hotels\n[/vc_column_text][vc_column_text css=”.vc_custom_1760976648451{margin-bottom: 0px !important;}”]\nOpenAI’s recent announcement marks a turning point for travel — the launch of apps within ChatGPT is set to reshape how guests search and book hotels. With Booking.com and Expedia among the first to go live\, this is the moment hoteliers must act to ensure they’re visible and bookable directly in AI-powered channels. Hotels need to start preparing now to navigate this shift — or risk being left behind as AI redefines distribution. \nAfter Peter’s and Juanjo’s presentations there will be roundtable discussions on selected topics.[/vc_column_text][mk_divider style=”thin_solid”][mk_padding_divider][/vc_column][/vc_row][vc_row][vc_column width=”2/3″][vc_column_text css=”.vc_custom_1760975869564{margin-bottom: 0px !important;}”]\nAbout the Curate\n[/vc_column_text][vc_column_text css=”.vc_custom_1760977402421{margin-bottom: 0px !important;}”]The Curate is an exclusive benefit offered to Organizational Member companies of HSMAI Europe\, which is By-Invitation-Only. The Curate events are held twice a year to help executives keep up with the rapid changes in the hospitality industry. Designed to identify\, capture\, and shape executive-level content\, providing an opportunity for executives across different companies to discuss cross-disciplinary issues across the fields of culture & people\, sales\, marketing\, distribution\, revenue management\, and innovation. This edition of the Curate will be a condensed but high-impact version lasting only 2 hours followed by networking.[/vc_column_text][vc_column_text css=”.vc_custom_1760976720172{margin-bottom: 0px !important;}”]The day will be moderated by Michael Nowlis\, Programme director\, MBA Programmes at Imperial College Business School and chair of HSMAI Europe Board of Directors[/vc_column_text][mk_padding_divider][/vc_column][vc_column width=”1/3″][mk_padding_divider][mk_circle_image src=”https://hsmai.eu/wp-content/uploads/sites/15/2022/10/michael-nowlis.jpeg” image_diameter=”250″][/vc_column][/vc_row][vc_row][vc_column][vc_btn title=”REGISTER HERE” color=”violet” size=”lg” align=”center” css=”” button_block=”true” link=”url:https%3A%2F%2Feur.cvent.me%2FMQmBZw|target:_blank”][/vc_column][/vc_row][vc_row disable_element=”yes”][vc_column width=”1/3″][mk_circle_image src=”https://hsmai.eu/wp-content/uploads/sites/15/2025/05/kevin-passon.jpeg” image_diameter=”150″][vc_column_text css=”.vc_custom_1747302182789{margin-bottom: 0px !important;}”]\nKevin Passon\nKey Account Director\nIHG Hotels & Resorts \n[/vc_column_text][/vc_column][vc_column width=”1/3″][mk_circle_image src=”https://hsmai.eu/wp-content/uploads/sites/15/2025/05/scarlet-payne.jpeg” image_diameter=”150″][vc_column_text css=”.vc_custom_1747302401173{margin-bottom: 0px !important;}”]\nScarlet Payne\nPR & Content Specialist EMEA\nWyndham Hotels & Resorts EMEA \n[/vc_column_text][/vc_column][vc_column width=”1/3″][mk_circle_image src=”https://hsmai.eu/wp-content/uploads/sites/15/2025/05/angel.jpeg” image_diameter=”150″][vc_column_text css=”.vc_custom_1747302495423{margin-bottom: 0px !important;}”]\nAngel Shtrbevski\nGeneral Manager Moxy Southampton\nHotel Co 51 \n[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][mk_divider style=”thin_solid” thickness=”3″][vc_column_text css=”.vc_custom_1729160755651{margin-bottom: 0px !important;}”]For questions\, contact us at postbox@hsmai.eu[/vc_column_text][mk_padding_divider][/vc_column][/vc_row]
URL:https://hsmai.eu/event/hsmai-europe-curates-london/
LOCATION:Sofitel London St James\, 6 Waterloo Pl\, London\, SW1Y 4AN\, United Kingdom
ATTACH;FMTTYPE=image/png:https://hsmai.eu/wp-content/uploads/sites/15/2025/09/curate-1920x1080-2-1-1.png
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20251106T160000
DTEND;TZID=Europe/London:20251106T183000
DTSTAMP:20260414T122425
CREATED:20250912T124239Z
LAST-MODIFIED:20260227T100205Z
UID:10000594-1762444800-1762453800@hsmai.eu
SUMMARY:Future YOU | Manchester
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”17453″ img_size=”1920×1080″ alignment=”center” css=””][/vc_column][/vc_row][vc_row][vc_column][mk_fancy_title color=”#669933″ size=”40″ margin_bottom=”-5″ font_family=”Merriweather” font_type=”google”]Future YOU[/mk_fancy_title][mk_fancy_title color=”#663399″ size=”20″ margin_bottom=”10″ font_family=”Montserrat” font_type=”google”]An event designed to help young people discover rewarding (and sometimes unexpected) career paths in the hospitality industry.[/mk_fancy_title][vc_column_text css=”.vc_custom_1757680923048{margin-bottom: 0px !important;}”]📅  Thursday\, 6th November\n⏰  4.00 pm – 6.30 pm\n📍 Malmaison Manchester \nStudents will hear real career stories\, ask questions to professionals\, and meet companies offering jobs and internships locally. Whether students are considering work\, study\, or are simply curious—Future YOU is where they can explore what the hospitality industry can offer them. \n\nShort talks on career paths in hospitality\nQ&A covering students’ questions\nMeeting companies offering jobs and internships in the area\nFood\, refreshments and prizes\n\n[/vc_column_text][mk_padding_divider size=”20″][/vc_column][/vc_row][vc_row][vc_column][vc_btn title=”READ MORE” color=”green” size=”lg” align=”center” css=”” button_block=”true” link=”url:https%3A%2F%2Feur.cvent.me%2FqqlDoZ|target:_blank”][/vc_column][/vc_row]
URL:https://hsmai.eu/event/future-you-manchester/
LOCATION:Malmaison Manchester\, 1-3 Piccadilly\, Manchester\, M1 3AQ\, United Kingdom
ATTACH;FMTTYPE=image/png:https://hsmai.eu/wp-content/uploads/sites/15/2025/09/calendar-banner.png
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Madrid:20251113T150000
DTEND;TZID=Europe/Madrid:20251113T180000
DTSTAMP:20260414T122425
CREATED:20250929T093209Z
LAST-MODIFIED:20251112T162424Z
UID:10000600-1763046000-1763056800@hsmai.eu
SUMMARY:Power Up | Amsterdam | November
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”17582″ img_size=”1920×1080″ alignment=”center” css=””][mk_fancy_title color=”#669933″ size=”35″ font_weight=”bold” margin_bottom=”-20″ font_family=”Merriweather” font_type=”google” responsive_align=”left”]HSMAI Europe Power Up in Amsterdam[/mk_fancy_title][/vc_column][/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1760453920505{margin-bottom: 0px !important;}”]📅 Thursday\, 13th November 2025\n⏰ 3:00 pm – 6:00 pm\n📍 Inntel Hotels Amsterdam Landmark[/vc_column_text][mk_padding_divider size=”20″][vc_column_text css=”.vc_custom_1762951339252{margin-bottom: 0px !important;}”]\nIn close collaboration with Lighthouse and The Hotels Network\, HSMAI Region Europe is excited to host another Power Up Session this November in Amsterdam. \nGet ready for an inspiring afternoon showcasing the latest innovations shaping the hospitality industry. \nLighthouse will kick things off with “Unlocking Market Dynamics Through Pricing Trends”\, revealing how data-driven pricing insights can lead to smarter strategic decisions. \nThen\, The Hotels Network will take the stage with “The Hotels’ iPhone Moment: How AI is Redefining Travel Discovery”\, exploring how artificial intelligence is changing the way travelers search\, choose\, and book hotels – and what this shift means for the future of direct distribution. \nFollowing the presentations there will also be a great discussion where we will go more in depth into the topics with our invited hoteliers. \nNora Galfi\, Marketing Data Automation & Strategy Manager at Lighthouse and Vice Chair of the HSMAI Europe Rising Leaders Council\, will present Connecting Future Leaders together with HSMAI Europe. \n[/vc_column_text][mk_divider style=”thin_solid”][vc_column_text css=”.vc_custom_1760545656645{margin-bottom: 0px !important;}”]\nSpeakers\n[/vc_column_text][/vc_column][/vc_row][vc_row disable_element=”yes”][vc_column width=”1/2″][vc_single_image image=”17580″ alignment=”center” style=”vc_box_shadow_border_circle” css=””][vc_column_text css=”.vc_custom_1760453782689{margin-bottom: 0px !important;}”]\nIgor Nys \nSenior Business Development Manager \nLighthouse \n[/vc_column_text][/vc_column][vc_column width=”1/2″][vc_single_image image=”17578″ alignment=”center” style=”vc_box_shadow_border_circle” css=””][vc_column_text css=”.vc_custom_1760452663246{margin-bottom: 0px !important;}”]\nAnton Robbrecht \nBusiness Development Manager Benelux-Nordics \nLighthouse \n[/vc_column_text][mk_padding_divider][/vc_column][/vc_row][vc_row][vc_column width=”1/4″][mk_circle_image src=”https://hsmai.eu/wp-content/uploads/sites/15/2025/09/igor-nys.jpg” image_diameter=”150″][vc_column_text css=”.vc_custom_1760544691188{margin-bottom: 0px !important;}”]\nIgor Nys\nSenior Business Development Manager\nLighthouse \n[/vc_column_text][/vc_column][vc_column width=”1/4″][mk_circle_image src=”https://hsmai.eu/wp-content/uploads/sites/15/2025/09/anton-robbrecht.jpg” image_diameter=”150″][vc_column_text css=”.vc_custom_1760544738405{margin-bottom: 0px !important;}”]\nAnton Robbrecht\nBusiness Development Manager Benelux-Nordics\nLighthouse \n[/vc_column_text][/vc_column][vc_column width=”1/4″][mk_circle_image src=”https://hsmai.eu/wp-content/uploads/sites/15/2025/09/aurora-contreras.png” image_diameter=”150″][vc_column_text css=”.vc_custom_1760544954049{margin-bottom: 0px !important;}”]\nAurora Contreras Gil\nSenior BDM EMEA for Business Intelligence\nLighthouse \n[/vc_column_text][/vc_column][vc_column width=”1/4″][mk_circle_image src=”https://hsmai.eu/wp-content/uploads/sites/15/2025/09/georg-hendrix.jpeg” image_diameter=”150″][vc_column_text css=”.vc_custom_1760545059936{margin-bottom: 0px !important;}”]\nGeorg Hendrix\nBusiness Development Manager\nThe Hotels Network \n[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/4″][mk_circle_image src=”https://hsmai.eu/wp-content/uploads/sites/15/2025/09/nora-galfi.jpeg” image_diameter=”150″][vc_column_text css=”.vc_custom_1762774416639{margin-bottom: 0px !important;}”]\nNora Galfi\nMarketing Data Automation & Strategy Manager at Lighthouse\nVice Chair of the HSMAI Europe Rising Leaders Council \n[/vc_column_text][/vc_column][vc_column width=”1/4″][mk_circle_image src=”https://hsmai.eu/wp-content/uploads/sites/15/2024/06/chrystal-timmerman.jpeg” image_diameter=”150″][vc_column_text css=”.vc_custom_1762964650789{margin-bottom: 0px !important;}”]\nChrystal ten Hove – Timmerman\nOwner & Founder\nHouse of Revenue \n[/vc_column_text][/vc_column][vc_column width=”1/4″][/vc_column][vc_column width=”1/4″][/vc_column][/vc_row][vc_row][vc_column][mk_padding_divider][vc_btn title=”Register now” color=”green” align=”center” css=”” button_block=”true” link=”url:https%3A%2F%2Feur.cvent.me%2F4BlQbg|target:_blank” el_id=”cvent-cta”][/vc_column][/vc_row][vc_row][vc_column][mk_padding_divider size=”20″][vc_column_text css=”.vc_custom_1760545679033{margin-bottom: 0px !important;}”]\nEvent Partners\n[/vc_column_text][vc_raw_html css=””]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[/vc_raw_html][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][vc_single_image image=”17600″ img_size=”medium” alignment=”center” onclick=”custom_link” img_link_target=”_blank” css=”” link=”https://www.mylighthouse.com/”][mk_padding_divider][/vc_column][vc_column width=”1/2″][vc_single_image image=”17601″ img_size=”medium” alignment=”center” onclick=”custom_link” img_link_target=”_blank” css=”” link=”https://thehotelsnetwork.com/en/”][mk_padding_divider][/vc_column][/vc_row][vc_row][vc_column][mk_divider style=”thin_solid”][/vc_column][/vc_row][vc_row disable_element=”yes”][vc_column][mk_divider style=”thin_solid”][vc_column_text css=”.vc_custom_1760545891007{margin-bottom: 0px !important;}”]\nPartnered by Lighthouse and The Hotels Network\n[/vc_column_text][/vc_column][/vc_row]
URL:https://hsmai.eu/event/power-up-amsterdam-november/
LOCATION:Inntel Hotel Amsterdam Landmark\, VOC-kade 600\, Amsterdam\, 1018 LG\, Netherlands
ATTACH;FMTTYPE=image/png:https://hsmai.eu/wp-content/uploads/sites/15/2025/09/13-november-power-up-amsterdam.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Amsterdam:20251113T170000
DTEND;TZID=Europe/Amsterdam:20251113T200000
DTSTAMP:20260414T122425
CREATED:20251015T130826Z
LAST-MODIFIED:20251021T144043Z
UID:10000602-1763053200-1763064000@hsmai.eu
SUMMARY:Connecting Future Leaders | Amsterdam | November
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”17585″ img_size=”full” alignment=”center” css=””][mk_fancy_title color=”#669933″ size=”35″ font_weight=”bold” margin_bottom=”0″ font_family=”Merriweather” font_type=”google” responsive_align=”left”]Connecting Future Leaders in Amsterdam\n[/mk_fancy_title][vc_column_text css=”.vc_custom_1761057618138{margin-bottom: 0px !important;}”]📅 Date: Thursday\, 13th November\n⏰ Time: 5:00 pm – 8:00 pm (including networking & drinks)\n📍 Location: Inntel Hotels Amsterdam Landmark [/vc_column_text][vc_column_text css=”.vc_custom_1761057635793{margin-bottom: 0px !important;}”]Welcome to Connecting Future Leaders in Amsterdam! This gathering is divided into two parts: first\, an educational program\, followed by a networking session.[/vc_column_text][vc_column_text css=”.vc_custom_1758135584293{margin-bottom: 0px !important;}”]Connecting Future Leaders (CFL) is a platform that brings together young leaders\, talents\, and others in the travel industry aged 35 and below to share experiences\, build networks\, and exchange professional insights.[/vc_column_text][vc_column_text css=”.vc_custom_1758137407655{margin-bottom: 0px !important;}”]Free participation for HSMAI members. Register now to secure your spot![/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][mk_padding_divider size=”30″][/vc_column][/vc_row][vc_row][vc_column][vc_btn title=”REGISTER HERE” color=”violet” size=”lg” align=”center” css=”” button_block=”true” link=”url:https%3A%2F%2Feur.cvent.me%2FvvAB8x|target:_blank”][mk_padding_divider size=”30″][/vc_column][/vc_row][vc_row disable_element=”yes”][vc_column width=”1/3″][mk_circle_image src=”https://hsmai.eu/wp-content/uploads/sites/15/2025/05/kevin-passon.jpeg” image_diameter=”150″][vc_column_text css=”.vc_custom_1747302182789{margin-bottom: 0px !important;}”]\nKevin Passon\nKey Account Director\nIHG Hotels & Resorts \n[/vc_column_text][/vc_column][vc_column width=”1/3″][mk_circle_image src=”https://hsmai.eu/wp-content/uploads/sites/15/2025/05/scarlet-payne.jpeg” image_diameter=”150″][vc_column_text css=”.vc_custom_1747302401173{margin-bottom: 0px !important;}”]\nScarlet Payne\nPR & Content Specialist EMEA\nWyndham Hotels & Resorts EMEA \n[/vc_column_text][/vc_column][vc_column width=”1/3″][mk_circle_image src=”https://hsmai.eu/wp-content/uploads/sites/15/2025/05/angel.jpeg” image_diameter=”150″][vc_column_text css=”.vc_custom_1747302495423{margin-bottom: 0px !important;}”]\nAngel Shtrbevski\nGeneral Manager Moxy Southampton\nHotel Co 51 \n[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][mk_divider style=”thin_solid” thickness=”3″][vc_column_text css=”.vc_custom_1729160755651{margin-bottom: 0px !important;}”]For questions\, contact us at postbox@hsmai.eu[/vc_column_text][mk_padding_divider][/vc_column][/vc_row]
URL:https://hsmai.eu/event/connecting-future-leaders-amsterdam-november/
LOCATION:Inntel Hotel Amsterdam Landmark\, VOC-kade 600\, Amsterdam\, 1018 LG\, Netherlands
ATTACH;FMTTYPE=image/png:https://hsmai.eu/wp-content/uploads/sites/15/2025/10/cfl-amsterdam-november-2025.png
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Athens:20251121T170000
DTEND;TZID=Europe/Athens:20251121T200000
DTSTAMP:20260414T122425
CREATED:20250521T151823Z
LAST-MODIFIED:20251117T161818Z
UID:10000579-1763744400-1763755200@hsmai.eu
SUMMARY:Power up | Athens | November
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”17680″ img_size=”full” css=””][mk_fancy_title size=”30″ font_weight=”bold” margin_bottom=”0″ font_family=”Merriweather” font_type=”google” align=”center”]\nHSMAI Europe Power Up: Athens \n[/mk_fancy_title][vc_column_text css=”.vc_custom_1763034323836{margin-bottom: 0px !important;}”]📅 Date: Friday\, 21st November\n⏰ Time: 6:00 pm – 8:00 pm (followed by networking & drinks)\n📍 Location: The Athenaeum Luxury Hotel\, Athens[/vc_column_text][vc_column_text css=”.vc_custom_1763291198836{margin-bottom: 0px !important;}”] \nJoin HSMAI Europe for an inspiring Power Up session in Athens\, hosted at The Athenaeum Luxury Hotel – a beautiful 5-star boutique hotel known for its sophisticated design\, warm Greek hospitality and stunning views of the city. This after-work event combines high-impact education with networking\, snacks and drinks. \nHSMAI Europe Power Up is a series of local\, after-work events hosted in cities across Europe. Each Power Up offers a compact format—focused learning + structured networking—designed for commercial\, marketing\, revenue\, sales\, distribution\, and operations leaders in hospitality and travel. \nThis Power Up takes place the day before the start of XENIA 2025\, the largest Business & Investment event for the Tourism sector in Greece. \nDuring the event\, many of our HSMAI Europe Advisory Board Greece members will be there to welcome you. Read more here.[/vc_column_text][mk_divider style=”thin_solid”][/vc_column][/vc_row][vc_row][vc_column][mk_fancy_title size=”25″ font_weight=”bold” font_family=”Merriweather” font_type=”google” align=”center”]\nProgram & Speakers \n[/mk_fancy_title][/vc_column][/vc_row][vc_row][vc_column width=”2/3″][mk_fancy_title size=”20″ font_weight=”500″ font_style=”italic” font_family=”Merriweather” font_type=”google” align=”center”]\nPresentation of Connecting Future Leaders Greece  \n[/mk_fancy_title][vc_column_text css=”.vc_custom_1763290412053{margin-bottom: 0px !important;}”]Vasiliki Mamidaki will present The HSMAI Europe initiative Connecting Future Leaders. Vasiliki is the Business Development Officer at Bluegr and will co-chair this initiative in Greece together with Aristea Mamidaki\, People and Data Analytics at Bluegr.[/vc_column_text][/vc_column][vc_column width=”1/3″][mk_circle_image src=”https://hsmai.eu/wp-content/uploads/sites/15/2025/10/vasiliki-mamidakis.jpg” image_diameter=”150″][vc_column_text css=”.vc_custom_1763290477547{margin-bottom: 0px !important;}”]\nVasiliki Mamidaki\nBusiness Development Officer at Bluegr & Co-chair of the HSMAI Europe Connecting Future Leaders Greece \n[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][mk_divider style=”thin_solid”][/vc_column][/vc_row][vc_row][vc_column width=”2/3″][mk_fancy_title size=”20″ font_weight=”500″ font_style=”italic” font_family=”Merriweather” font_type=”google” align=”center”]\nLeading with Purpose to Shape Tomorrow’s Leadership  \n[/mk_fancy_title][vc_column_text css=”.vc_custom_1763041504749{margin-bottom: 0px !important;}”]Join us to hear Nikos Athanasopoulos reflect on the beginnings of his career and the lessons that have guided his journey toward purposeful\, impactful leadership at the Onassis Foundation.[/vc_column_text][/vc_column][vc_column width=”1/3″][vc_single_image image=”17678″ img_size=”” alignment=”center” css=””][vc_column_text css=”.vc_custom_1763041375552{margin-bottom: 0px !important;}”]\nNikos Athanasopoulos\nCultural Project Advisor\, Onassis Stegi (part of the Onassis Foundation) \n[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][mk_divider style=”thin_solid”][/vc_column][/vc_row][vc_row][vc_column width=”2/3″][mk_fancy_title size=”20″ font_weight=”500″ font_style=”italic” font_family=”Merriweather” font_type=”google” align=”center”]\nDecoding Athens’ Guest Review Data for Strategic Advantage \n[/mk_fancy_title][vc_column_text css=”.vc_custom_1763289554516{margin-bottom: 0px !important;}”]In this session\, Radouane Namaoui will unpack what “the Greek guest voice” tells us through reviews and feedback\, followed by discussion.[/vc_column_text][/vc_column][vc_column width=”1/3″][vc_single_image image=”17679″ img_size=”” alignment=”center” css=””][vc_column_text css=”.vc_custom_1763036948475{margin-bottom: 0px !important;}”]\nRadouane Namaoui\nVP Global Key Account Management\, TrustYou \n[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][mk_divider style=”thin_solid”][/vc_column][/vc_row][vc_row][vc_column][mk_fancy_title size=”20″ font_weight=”500″ font_style=”italic” font_family=”Merriweather” font_type=”google” align=”center”]\nNetworking & Drinks \n[/mk_fancy_title][vc_column_text css=”.vc_custom_1763041564819{margin-bottom: 0px !important;}”]We’ll round off the evening with networking\, drinks & snacks\, giving you time to connect with peers from hotels\, hospitality\, and travel organisations in Athens and beyond.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][mk_padding_divider][vc_btn title=”SIGN UP HERE” color=”success” align=”center” css=”” button_block=”true” link=”url:https%3A%2F%2Feur.cvent.me%2FOKg5rg|target:_blank”][/vc_column][/vc_row]\nNote: If you are a vendor\, your company must be a member to attend. 
URL:https://hsmai.eu/event/power-up-athens-november/
LOCATION:The Athenaeum Luxury Hotel\, Leof. Vouliagmenis 4\, Athina\, 117 43\, Greece
ATTACH;FMTTYPE=image/png:https://hsmai.eu/wp-content/uploads/sites/15/2025/05/21.11.25.png
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
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BEGIN:VEVENT
DTSTART;TZID=Europe/Madrid:20251202T150000
DTEND;TZID=Europe/Madrid:20251202T190000
DTSTAMP:20260414T122425
CREATED:20250220T151029Z
LAST-MODIFIED:20251112T133917Z
UID:10000452-1764687600-1764702000@hsmai.eu
SUMMARY:Power Up | Madrid | Revenue Management
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”17476″ img_size=”1920×1080″ alignment=”center” css=””][/vc_column][/vc_row][vc_row][vc_column][mk_fancy_title color=”#669933″ size=”25″ margin_bottom=”5″ font_family=”Merriweather” font_type=”google”]Power Up Madrid – Connected Insights: Leveraging Omnichannel Data for Smarter Revenue Decisions in Hospitality[/mk_fancy_title][vc_column_text css=”.vc_custom_1762877733892{margin-bottom: 0px !important;}”]📅 Tuesday\, 2nd December\n⏰  3:00 pm – 7:00 pm\n📍 Radisson Hotel Group Centre of Excellence\, (Calle de Alfonso XII\, 62\, 1 Izquierda\, Madrid\, 28014 Spain) \nHSMAI Europe is back in Madrid this December for a Power Up dedicated to Revenue Management. Join leaders from across the hospitality sector at Radisson’s Office for practical insights\, peer exchange\, and networking. Registration open now \nProgram:\n[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/4″][vc_column_text css=”.vc_custom_1762877241227{margin-bottom: 0px !important;}”]\n2:30 – 3PM\n[/vc_column_text][/vc_column][vc_column width=”3/4″][vc_column_text css=”.vc_custom_1762876709940{margin-bottom: 0px !important;}”]Registration & Welcome Coffee[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/4″][vc_column_text css=”.vc_custom_1762877248698{margin-bottom: 0px !important;}”]\n3:00 – 3:10 PM\n[/vc_column_text][/vc_column][vc_column width=”3/4″][vc_column_text css=”.vc_custom_1762876763514{margin-bottom: 0px !important;}”]Welcome and Opening remarks[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/4″][vc_column_text css=”.vc_custom_1762877257591{margin-bottom: 0px !important;}”]\n3:10 – 3:30 PM\n[/vc_column_text][/vc_column][vc_column width=”3/4″][vc_column_text css=”.vc_custom_1762877131493{margin-bottom: 0px !important;}”]Introduction presentations from our panelists\nEach panelist provides a short overview of their focus and perspective on the event topic. \n [/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/4″][vc_column_text css=”.vc_custom_1762877265714{margin-bottom: 0px !important;}”]\n3:30 – 4:30 PM\n[/vc_column_text][/vc_column][vc_column width=”3/4″][vc_column_text css=”.vc_custom_1762877073555{margin-bottom: 0px !important;}”]Panel Session: Connected Insights: Leveraging Omnichannel Data for Smarter Revenue Decisions in Hospitality\nModerated discussion with industry experts covering key insights\, challenges\, and opportunities. Includes audience Q&A toward the end.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/5″][/vc_column][vc_column width=”1/5″][mk_circle_image src=”https://hsmai.eu/wp-content/uploads/sites/15/2025/02/dimitar-avramov-new.jpg”][vc_column_text css=”.vc_custom_1762954256295{margin-bottom: 0px !important;}”]\nModerator – Dimitar Avramov\nAssociate Director of Revenue Management at Radisson Hotel Group \n[/vc_column_text][/vc_column][vc_column width=”1/5″][mk_circle_image src=”https://hsmai.eu/wp-content/uploads/sites/15/2025/02/1737928106848.jpg”][vc_column_text css=”.vc_custom_1762954743709{margin-bottom: 0px !important;}”]\nCindy Girard\nSales Principal – Specialist Travel Intelligence at Amadeus \n[/vc_column_text][/vc_column][vc_column width=”1/5″][mk_circle_image src=”https://hsmai.eu/wp-content/uploads/sites/15/2025/02/borja-alvarez.jpg”][vc_column_text css=”.vc_custom_1762954154386{margin-bottom: 0px !important;}”]\nBorja Alvarez\nGlobal Senior Manager\, Omni-Channel Media Strategy at Radisson Hotel Group \n[/vc_column_text][/vc_column][vc_column width=”1/5″][mk_circle_image src=”https://hsmai.eu/wp-content/uploads/sites/15/2025/02/mercedes-sanchez-gomez.jpg”][vc_column_text css=”.vc_custom_1762954650333{margin-bottom: 0px !important;}”]\nMercedes Sánchez Gómez\nSenior Director Enterprise Sales at Lighthouse \n[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/4″][vc_column_text css=”.vc_custom_1762877275986{margin-bottom: 0px !important;}”]\n4:30 – 4:45 PM\n[/vc_column_text][/vc_column][vc_column width=”3/4″][vc_column_text css=”.vc_custom_1762876897151{margin-bottom: 0px !important;}”]Coffee break and Networking[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/4″][vc_column_text css=”.vc_custom_1762877285036{margin-bottom: 0px !important;}”]\n4:45 – 6:30 PM\n[/vc_column_text][/vc_column][vc_column width=”3/4″][vc_column_text css=”.vc_custom_1762876973255{margin-bottom: 0px !important;}”]Roundtable Discussions\nParticipants join small group discussions[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/4″][vc_column_text css=”.vc_custom_1762877295475{margin-bottom: 0px !important;}”]\n6:30 – 7:00 PM\n[/vc_column_text][/vc_column][vc_column width=”3/4″][vc_column_text css=”.vc_custom_1762877027997{margin-bottom: 0px !important;}”]Closing remarks and Networking reception[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_btn title=”Register for the event here” color=”green” size=”lg” css=”” link=”url:https%3A%2F%2Feur.cvent.me%2FBNPklb”][/vc_column][/vc_row]
URL:https://hsmai.eu/event/power-up-madrid-revenue-management/
LOCATION:Calle de Alfonso XII\, 62\, 1 Izquierda\, Madrid\, 28014\, Spain
ATTACH;FMTTYPE=image/png:https://hsmai.eu/wp-content/uploads/sites/15/2025/02/presentation-power-up-madrid-may-2025-1920-x-1080-px-1.png
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20260114
DTEND;VALUE=DATE:20260117
DTSTAMP:20260414T122425
CREATED:20250814T080522Z
LAST-MODIFIED:20250826T102823Z
UID:10000591-1768348800-1768607999@hsmai.eu
SUMMARY:Commercial Strategy Week 2026
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”17355″ img_size=”full” alignment=”center” css=””][/vc_column][/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1755780854837{margin-bottom: 0px !important;}”]\nWelcome to\nCommercial Strategy Week 2026\n[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1755780819380{margin-bottom: 0px !important;}”]After the highly successful 2025 conference\, we are thrilled to announce that we will be returning to London once again for next year’s conference\, from January 14th to 16th\, 2026! We’re excited to once again set the stage for insightful discussions\, networking\, and the latest industry advancements. \nHSMAI Europe’s Commercial Strategy Conference – the evolution of HSMAI ROC – reflects the development of marketing\, revenue optimization\, sales\, and other commercial functions into new and evolving commercial strategy organisations inside many hotel companies. \nThe conference — and pre- and post-conference certifications\, leadership day\, training and roundtables — will equip commercial professionals and leaders with the skills\, knowledge\, and strategic vision necessary to navigate the ever-evolving landscape of hotel commercial strategy while driving profit throughout the customer journey \nSAVE THE DATES FOR COMMERCIAL STRATEGY WEEK 2026: \n\nPre-conference workshops and trainings | Wednesday\, 14th January\n\nMain conference and HSMAI Awards Europe | Thursday\, 15th January\n\nPost-conference roundtables (by invitation only)| Friday\, 16th January\n\n\n[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_btn title=”READ MORE” color=”violet” size=”lg” css=”” link=”url:https%3A%2F%2Fhsmai.eu%2Fcsw_2026%2F”][/vc_column][/vc_row]
URL:https://hsmai.eu/event/commercial-strategy-week-2026/
LOCATION:InterContinental London Park Lane\, One Hamilton Place\, Park Ln\, London\, London\, W1J 7QY\, United Kingdom
ATTACH;FMTTYPE=image/png:https://hsmai.eu/wp-content/uploads/sites/15/2025/08/header-tickets-csw-2026-1.png
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
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DTSTART;TZID=Europe/London:20260114T090000
DTEND;TZID=Europe/London:20260114T120000
DTSTAMP:20260414T122425
CREATED:20251121T155912Z
LAST-MODIFIED:20251215T152312Z
UID:10000606-1768381200-1768392000@hsmai.eu
SUMMARY:Talent Workshop (By-Invitation-Only): "Step Up Your Talent Game"
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”17753″ img_size=”full” css=””][mk_fancy_title color=”#669933″ size=”25″ margin_bottom=”0″ font_family=”Merriweather” font_type=”google” responsive_align=”left”]\nTalent Workshop (By-Invitation-Only): “Step Up Your Talent Game: Developing Strong Commercial Leaders” \n[/mk_fancy_title][mk_padding_divider size=”20″][vc_column_text css=”.vc_custom_1765812188391{margin-bottom: 0px !important;}”]📅 Wednesday\, January 14th\, 2026\n📍 InterContinental London Park Lane\n🕘 9:00 AM – 12:00 PM \nModerated by Michael Wierling\, Director HR\, Northern Europe at IHG Hotels & Resorts and the Chair of the HSMAI Europe People & Culture Advisory Board. \nDeveloping strong commercial leaders is not an HR responsibility — it’s everyone’s responsibility. Whether you work in sales\, marketing\, revenue\, operations\, HR\, or education\, every role has an impact on how the industry attracts\, develops\, and retains commercial talent. \nThrough the diverse mix of people in the room — different companies\, seniority levels\, and disciplines — we will build a full picture of what developing strong commercial leaders looks like in today’s hospitality industry. We will discuss what the industry is doing well\, what needs to change\, what opportunities we can leverage\, and what practical actions each of us can take back to our own organisation to step up our talent game. \nThis workshop is designed for hoteliers and educators across HR and non-HR functions\, from experienced commercial leaders to those just beginning their careers. It is for those who want to step up their talent game and contribute to a more resilient commercial talent pipeline in hospitality.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][mk_padding_divider size=”20″][vc_btn title=”Register Now” style=”classic” color=”green” size=”lg” align=”center” css=”” button_block=”true” link=”url:https%3A%2F%2Feur.cvent.me%2F7kvdBl”][/vc_column][/vc_row]
URL:https://hsmai.eu/event/talent-workshop-step-up-your-talent-game-by-invitation-only/
LOCATION:InterContinental London Park Lane\, One Hamilton Place\, Park Ln\, London\, London\, W1J 7QY\, United Kingdom
ATTACH;FMTTYPE=image/png:https://hsmai.eu/wp-content/uploads/sites/15/2025/11/talent-workshop.png
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DTSTART;TZID=Europe/London:20260114T090000
DTEND;TZID=Europe/London:20260114T120000
DTSTAMP:20260414T122425
CREATED:20251121T160000Z
LAST-MODIFIED:20251218T173246Z
UID:10000607-1768381200-1768392000@hsmai.eu
SUMMARY:MICE Workshop (By-Invitation-Only): The Profitability Equation: Rooms × Meetings. How Meetings Multiply Your Hotel’s Total Revenue per m²
DESCRIPTION:[vc_row disable_element=”yes”][vc_column][mk_fancy_title color=”#669933″ size=”25″ margin_bottom=”0″ font_family=”Merriweather” font_type=”google” responsive_align=”left”]\nDesigning Leverage of MICE Potential in the Business Mix\n[/mk_fancy_title][mk_fancy_title color=”#000000″ size=”18″ font_style=”italic” margin_bottom=”5″ font_family=”Merriweather” font_type=”google” responsive_align=”left”]\nBy-Invitation-Only Workshop\n[/mk_fancy_title][vc_column_text css=”.vc_custom_1731340752692{margin-bottom: 0px !important;background-color: #f2f2f2 !important;}”]\n\nWorkshop Details\n\nDate & Time: Wednesday\, January 15\, 2025\, from 9 AM to 12 PM\, with registration starting at 8:30 AM\nLocation: The Savoy Hotel\, London\nModerators: Mark Struik and Thijs Peters\, Partners at Conventus Consultants \nThe timing of the workshop “Designing leverage of MICE potential in the business mix” is set to be part of the HSMAI Europe Commercial Strategy Week\, taking place in London from the 15th – 17th of January 2025\, where many of the industry C-level and Directors will be present. Below you will see the structure for the workshop\, aimed at gathering expert input to inform a potential year-round HSMAI Europe MICE program including training both on a national and regional level. \n[/vc_column_text][vc_column_text css=”.vc_custom_1731339758809{margin-bottom: 0px !important;}”]As HSMAI Europe expands and our members would like to increasingly prioritise MICE\, we are dedicated to enhancing our focus on this both locally and regionally. We kindly asked you to identify who from your senior team we should invite to join us for this important workshop by sending us an email at postbox@hsmai.eu.[/vc_column_text][mk_divider style=”thin_solid” thin_single_color=”#000000″ thickness=”3″ margin_top=”10″ margin_bottom=”10″][mk_fancy_title color=”#669933″ size=”18″ margin_bottom=”0″ font_family=”Merriweather” font_type=”google” responsive_align=”left”]\nKey Objective\n[/mk_fancy_title][vc_column_text css=”.vc_custom_1731338622566{margin-bottom: 0px !important;}”]To identify opportunities for a year-round MICE program for HSMAI Europe (local and regional). \nWe’ll be examining this from multiple perspectives\, including MICE marketing & sales\, the RFP process\, distribution networks\, yield management\, sustainability\, training\, and data analysis. \nIncluded in the discussion will be the terminology. Is MICE the correct program name or should we look at alternatives?[/vc_column_text][mk_fancy_title color=”#669933″ size=”18″ margin_bottom=”0″ font_family=”Merriweather” font_type=”google” responsive_align=”left”]\nDeliverables\n[/mk_fancy_title][vc_column_text css=”.vc_custom_1731338695024{margin-bottom: 0px !important;}”]\n\nAdvice MICE program\n\n\nClear picture of how the market stakeholders perceives a MICE program and its needs 🡪 present back to the HSMAI Europe Board of Directors in the afternoon on the same day.\n\n[/vc_column_text][mk_divider style=”thin_solid” thin_single_color=”#000000″ thickness=”3″ margin_top=”10″ margin_bottom=”10″][mk_fancy_title color=”#663399″ size=”20″ margin_bottom=”5″ font_family=”Merriweather” font_type=”google” responsive_align=”left”]\nAGENDA\n[/mk_fancy_title][vc_column_text css=”.vc_custom_1731339689440{margin-bottom: 0px !important;background-color: #669933 !important;border-color: #669933 !important;}”]   Phase 1: Introduction and Objectives (30 minutes)[/vc_column_text][vc_column_text css=”.vc_custom_1731338950144{margin-bottom: 0px !important;background-color: #f2f2f2 !important;}”]\n\nWelcome and Objective Setting\nWe briefly introduce the workshop’s purpose: identify the possibility of a MICE program within HSMAI Europe to meet the needs of the MICE market and strengthen HSMAI’s overall offerings that will also include training.\n\n\nIcebreaker: Speed Brainstorming\nParticipants brainstorm in pairs\, focusing on the question: What are the biggest challenges in the MICE market from a hotel perspective? – Post-it up canvas\n\n\nShare Key Insights\nShare their top insights to establish a shared understanding of current industry challenges.\n\n[/vc_column_text][mk_padding_divider][vc_column_text css=”.vc_custom_1731339701413{margin-bottom: 0px !important;background-color: #669933 !important;border-color: #669933 !important;}”]   Phase 2: Defining the Core of the MICE Program (90 minutes)[/vc_column_text][vc_column_text css=”.vc_custom_1731339065000{margin-bottom: 0px !important;background-color: #f2f2f2 !important;}”]\n\nContext Mapping\nParticipants will be divided into small teams. Each team will create a context map\, identifying the key elements impacting the performance of MICE teams within the hotel industry. Here the perspectives MICE marketing & sales\, the RFP process\, distribution networks\, yield management\, sustainability\, training\, and data analysis are the starting points – Context map Canvas\nDot Voting for High-Impact Elements\nParticipants vote on the elements they feel have the most impact on MICE team performance. – Dot voting\nHot Air Balloon Exercise\nThe Hot Air Balloon method; teams will visualise what will help the MICE program “take off” (positive forces and opportunities) and what may hold it back (challenges and barriers). This will provide a clear overview of essential and limiting factors for the program. – Hot air balloon canvas\n\n\n[/vc_column_text][mk_padding_divider][vc_column_text css=”.vc_custom_1731339099055{margin-bottom: 0px !important;background-color: #669933 !important;border-color: #669933 !important;}”]   Phase 3: Developing Actionable Structure and Vision (60 minutes)[/vc_column_text][vc_column_text css=”.vc_custom_1731339126712{margin-bottom: 0px !important;background-color: #f2f2f2 !important;}”]\n\nCover Story\nParticipants in teams have to imagine that the newly launched MICE program has become a huge success\, leading to a cover story in a major industry publication. Each team will develop this cover story\, describing what the MICE program provides\, how it looks\, and what impact it has achieved. – Cover Story canvas\nFinal Sprint: Roadmap Development\nEach team outlines a roadmap for implementing the key components of their MICE program proposal. Use dot voting to identify the top priorities and most actionable next steps.\n\n[/vc_column_text][mk_padding_divider][vc_column_text css=”.vc_custom_1731339159100{margin-bottom: 0px !important;background-color: #669933 !important;border-color: #669933 !important;}”]   Conclusion (10 minutes)[/vc_column_text][vc_column_text css=”.vc_custom_1731339184446{margin-bottom: 0px !important;background-color: #f2f2f2 !important;}”]\n\nWrap-Up and Next Steps\nSummarise the key insights from the workshop. Discuss takeaways to present to the HSMAI Europe Board of Directors.\n\n[/vc_column_text][mk_padding_divider][vc_column_text css=”.vc_custom_1731339208361{margin-bottom: 0px !important;}”]\nWe kindly ask you to identify the senior team members you would like us to invite to this important workshop and to share their details at postbox@hsmai.eu. \n[/vc_column_text][mk_divider style=”thin_solid” thin_single_color=”#000000″ thickness=”3″ margin_top=”10″ margin_bottom=”10″][/vc_column][/vc_row][vc_row][vc_column][vc_single_image image=”17754″ img_size=”full” css=””][mk_fancy_title font_family=”none”]\nMICE Workshop (By-Invitation Only): The Profitability Equation: Rooms × Meetings. How Meetings Multiply Your Hotel’s Total Revenue per m²\n[/mk_fancy_title][vc_column_text css=”.vc_custom_1766079162890{margin-bottom: 0px !important;}”]📅 Wednesday\, January 14th\, 2026\n 📍  InterContinental London Parklane\n🕘 9:00 AM – 12:00 PM \nModerated by Mark Struik and Thijs Peters\, Partners at Conventus Consultants. \nHotels often underestimate the real financial impact of MICE — not only in room nights\, but in hidden margins\, F&B\, upsell opportunities and the true value of meeting space. This workshop explores the commercial tension every hotel faces: should you contract rooms far in advance at lower group rates to secure meeting business\, or hold out for high-yield transient demand on peak dates? \nUsing real data insights\, profitability dilemmas and strategic trade-offs\, we challenge industry assumptions and reveal how smarter alignment between Sales and Revenue can dramatically increase Total Revenue per m². \nThis workshop is designed for senior hoteliers\, commercial strategists\, revenue leaders\, and sales & marketing professionals looking for new perspectives and inspiration. \nPlease note that this session will be by-invitation-only. HSMAI Europe members may register here – all registrations are subject to approval.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][mk_padding_divider size=”30″][vc_btn title=”Register Now” color=”green” size=”lg” align=”center” css=”” button_block=”true” link=”url:https%3A%2F%2Feur.cvent.me%2F5Vv7BR”][/vc_column][/vc_row]
URL:https://hsmai.eu/event/mice-workshop-by-invitation-only/
LOCATION:InterContinental London Park Lane\, One Hamilton Place\, Park Ln\, London\, London\, W1J 7QY\, United Kingdom
ATTACH;FMTTYPE=image/png:https://hsmai.eu/wp-content/uploads/sites/15/2025/11/mice-workshop.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260114T123000
DTEND;TZID=Europe/London:20260114T143000
DTSTAMP:20260414T122425
CREATED:20251121T160617Z
LAST-MODIFIED:20251121T173854Z
UID:10000609-1768393800-1768401000@hsmai.eu
SUMMARY:HSMAI Europe Board of Directors Meeting (Internal)
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”17755″ img_size=”full” css=””][mk_fancy_title color=”#669933″ size=”25″ margin_bottom=”0″ font_family=”Merriweather” font_type=”google” responsive_align=”left”]\nHSMAI Europe Board of Directors Meeting\n[/mk_fancy_title][mk_fancy_title color=”#000000″ size=”18″ font_style=”italic” margin_bottom=”5″ font_family=”Merriweather” font_type=”google” responsive_align=”left”]\nInternal\n[/mk_fancy_title][vc_column_text css=”.vc_custom_1763718653279{margin-bottom: 0px !important;}”]📅 Wednesday\, January 14th\, 2026\n 📍  Intercontinental London Park Lane\n🕘 12:30 PM – 2:30 PM[/vc_column_text][/vc_column][/vc_row]
URL:https://hsmai.eu/event/hsmai-europe-board-of-directors-meeting-internal/
LOCATION:InterContinental London Park Lane\, One Hamilton Place\, Park Ln\, London\, London\, W1J 7QY\, United Kingdom
ATTACH;FMTTYPE=image/png:https://hsmai.eu/wp-content/uploads/sites/15/2025/11/board.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260114T150000
DTEND;TZID=Europe/London:20260114T200000
DTSTAMP:20260414T122425
CREATED:20251119T151131Z
LAST-MODIFIED:20251125T163103Z
UID:10000604-1768402800-1768420800@hsmai.eu
SUMMARY:Leadership Day (Internal\, By-Invitation-Only)
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”17734″ img_size=”full” css=””][mk_fancy_title color=”#000000″ size=”25″ font_weight=”bold” font_family=”Merriweather” font_type=”google” responsive_align=”left”]Leadership Day (Internal)[/mk_fancy_title][vc_column_text css=”.vc_custom_1764087882656{margin-bottom: 0px !important;}”]📅 Wednesday\, January 14th\, 2026\n📍 Intercontinental London Park Lane\n🕘 3:00 PM – 8:00 PM\, including a working dinner \nThe HSMAI Europe Leadership Day 2026\, an invitation-only event\, will take place at the conference venue. For this gathering we invite HSMAI Europe Advisory Board members\, Rising Leaders Council\, Board of Directors members\, Student Council and special supporters and sponsors of the region. \nInvited HSMAI Europe members may register here – all registrations are subject to approval.[/vc_column_text][vc_btn title=”Register Now” style=”classic” color=”green” size=”lg” align=”center” css=”” button_block=”true” link=”url:https%3A%2F%2Feur.cvent.me%2FE5veqo”][/vc_column][/vc_row]
URL:https://hsmai.eu/event/leadership-day-2026-internal-by-invitation-only/
LOCATION:InterContinental London Park Lane\, One Hamilton Place\, Park Ln\, London\, London\, W1J 7QY\, United Kingdom
ATTACH;FMTTYPE=image/png:https://hsmai.eu/wp-content/uploads/sites/15/2025/11/csw-2026-visuals-6.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260115T080000
DTEND;TZID=Europe/London:20260115T170000
DTSTAMP:20260414T122425
CREATED:20251121T160659Z
LAST-MODIFIED:20251211T132156Z
UID:10000612-1768464000-1768496400@hsmai.eu
SUMMARY:Commercial Strategy Conference
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”15589″ img_size=”1920 x 800″ css=””][mk_fancy_title color=”#669933″ size=”25″ font_weight=”bold” margin_bottom=”5″ font_family=”Merriweather” font_type=”google” responsive_align=”left”]Join Us at the HSMAI Europe Commercial Strategy Conference in London![/mk_fancy_title][mk_fancy_title color=”#000000″ size=”18″ margin_bottom=”5″ font_family=”Merriweather” font_type=”google” responsive_align=”left”]📅 Thursday\, January 15th\, 2026\n 📍  InterContinental London Park Lane\n🕘 8:00 AM – 5:00 PM[/mk_fancy_title][vc_column_text css=”.vc_custom_1765459313779{margin-bottom: 0px !important;}”]HSMAI Europe Commercial Strategy Conference (formerly ROC) has become one of the most compelling and comprehensive learning exchange for commercial leaders in the hospitality industry. Join us for an unparalleled professional development experience.[/vc_column_text][mk_padding_divider size=”30″][vc_btn title=”See full programme here” color=”green” align=”center” css=”” button_block=”true” link=”url:https%3A%2F%2Fhsmai.eu%2Fcsw_2026%2Fprogram%2F|target:_blank”][vc_column_text css=”.vc_custom_1732272245190{margin-bottom: 0px !important;}”]Contact Us: \nFor group rates\, sponsorship and further inquiries\, please email us at postbox@hsmai.eu.  \nDon’t miss this unique opportunity to connect\, learn\, and lead in the evolving landscape of commercial strategy. Be part of an inspiring experience in London this January![/vc_column_text][/vc_column][/vc_row]
URL:https://hsmai.eu/event/commercial-strategy-conference/
LOCATION:InterContinental London Park Lane\, One Hamilton Place\, Park Ln\, London\, London\, W1J 7QY\, United Kingdom
ATTACH;FMTTYPE=image/png:https://hsmai.eu/wp-content/uploads/sites/15/2024/06/untitled-design-7.png
END:VEVENT
END:VCALENDAR