Power Up | Rhodes | September 2026
2026-09-10 18:00 - 20:00 (Europe/Oslo)
Power Up | Rhodes | September 2026 📅 Thursday, 10 September 2026
⏰ 6:00 pm – 8:00 pm, followed by networking and drinks
📍 Rhodes, Greece
Free registration for HSMAI Europe Members
We would be delighted to have you join us. Registrations are open – Secure your spot today!

HSMAI Europe Commercial Strategy Forum | Netherlands
2026-09-16 | NBC Congrescentrum, Blokhoeve 1, Nieuwegein, 3438 LC, Netherlands
Welcome to the HSMAI Europe Commercial Strategy Forum Netherlands.
This event brings together hospitality professionals to exchange ideas, build relationships, and explore the latest strategies in revenue management, sales, marketing, and distribution.
As an international organization, HSMAI Europe combines global trends, insights, and expertise with strong local knowledge and speakers. By bringing together the best of both worlds, we aim to create a highly relevant and impactful experience for the local market.
Our goal is to provide an inspiring and interactive forum where commercial leaders can learn from each other, discuss current challenges and opportunities, and leave with fresh ideas, practical insights, and valuable connections.
We would be delighted to have you join us and look forward to a great day together in Nieuwegein.

Power Up @ HEDNA | Lisbon 2026
2026-09-16 16:00 - 19:00 (Europe/Lisbon) | Altis Grand Hotel, R. Castilho 11, Lisbon, 1269-072, Portugal
Power Up @ HEDNA | Lisbon
📅 Date: Wednesday, 16th September 2026
⏰ Time: 4PM – 7PM
📍 Location: HEDNA Conference @ Altis Grand Hotel, Lisbon
Free registration for HSMAI Europe Members
We would be delighted to have you join us during the HEDNA Conference for an exclusive PowerUp session. Registrations are open – Secure your spot today!
Moderator

Speakers & Panelists

Christelle Pitrel
VP Asset Management
Chair of the HSMAI Europe Advisory Board for Portugal

Pedro Colaco
CEO of Guestcentric & Great Hotels of the World
Member of the HSMAI Europe Advisory Board for Portugal

Daniel Reeves
Chief Commercial Officer
RoomAngel & HIVE AI

Fabiola Taracena
Senior Sales Manager
Sojern

The Guest-Centric Approach to Hotel Technology

Performance Evolved: Leveraging AI and Data

The Pre-Search Imperative: Winning Guests Before They Click

What You’ll Learn

What top-performing hotels stopped doing this year — and what they replaced it with
How to win direct bookings before guests even start searching
How video and automation are transforming the guest journey
How to design your website for AI agents, not just humans

With 60 seats available, this is your chance to connect directly with top tech partners, exchange ideas with forward-thinking peers, and leave with practical takeaways to transform your business. Don’t miss this high-energy session and sign up now!

Power Up | London | September 2026
2026-09-17 18:00 - 21:00 (Europe/Amsterdam)
Power Up | London | September 2026 📅 Thursday, 17 September 2026
⏰ 6:00 pm – 9:00 pm, including by networking and drinks
📍 London, UK Free registration for HSMAI Europe Members
We would be delighted to have you join us. Registrations are open – Secure your spot today!

Power Up | Thessaloniki | September 2026
2026-09-24 18:00 - 20:00 (Europe/Amsterdam)
Power Up | Thessaloniki | September 2026 📅 Thursday, 24 September 2026
⏰ 6:00 pm – 8:00 pm, followed by networking and drinks
📍 Thessaloniki, Greece Free registration for HSMAI Europe Members
We would be delighted to have you join us. Registrations are open – Secure your spot today!

HSMAI Europe Commercial Strategy Forum | Madrid
2026-10-08 14:00 - 21:00 (Europe/Madrid) | Radisson Red Madrid, C. de Atocha, 123, Centro, Madrid, 28012, Spain
DATE: Thursday, October 8, 2026
LOCATION: Radisson RED Madrid, C. de Atocha, 123, Centro, 28012 Madrid, Spain
TIME: 2PM – 9PM including networking
We will start the registration at 1.30 PM Welcome to the HSMAI Europe Commercial Strategy Forum Madrid.
This event brings together hospitality professionals to exchange ideas, build relationships, and explore the latest strategies in revenue management, sales, marketing, and distribution.
As an international organization, HSMAI Europe combines global trends, insights, and expertise with strong local knowledge and speakers. By bringing together the best of both worlds, we aim to create a highly relevant and impactful experience for the local market.
Our goal is to provide an inspiring and interactive forum where commercial leaders can learn from each other, discuss current challenges and opportunities, and leave with fresh ideas, practical insights, and valuable connections.
We would be delighted to have you join us and look forward to a great day together in Madrid.

Commercial Strategy Forum | Paris
2026-10-15 14:00 - 21:00 (Europe/Paris)
Welcome to the HSMAI Europe Commercial Strategy Forum Paris.
This event brings together hospitality professionals to exchange ideas, build relationships, and explore the latest strategies in revenue management, sales, marketing, and distribution.
As an international organization, HSMAI Europe combines global trends, insights, and expertise with strong local knowledge and speakers. By bringing together the best of both worlds, we aim to create a highly relevant and impactful experience for the local market.
Our goal is to provide an inspiring and interactive forum where commercial leaders can learn from each other, discuss current challenges and opportunities, and leave with fresh ideas, practical insights, and valuable connections.
We would be delighted to have you join us and look forward to a great day together in Paris.

Future YOU┃Oslo
2026-10-19 16:00 - 18:30 (Europe/Oslo)
Future YOU Et arrangement designet for å hjelpe unge med å oppdage givende (og noen ganger uventede) karriereveier i hotell- og reiselivsbransjen. Du vil få høre ekte karrierehistorier, stille spørsmål til profesjonelle, og møte bedrifter som tilbyr jobber og praksisplasser lokalt. Enten du vurderer jobb, utdanning eller bare er nysgjerrige – Future YOU er stedet der du kan utforske hva hotell- og reiselivsbransjen har å tilby.
📅 Mandag, 19 October
⏰ 16.00 pm – 18.30 pm
📍 Oslo
Hva kan du forvente?
• Korte foredrag om karriereveier i bransjen
• Spørsmål og svar fra scenen basert på studentenes egne spørsmål
• Møte med bedrifter som tilbyr jobber og praksisplasser i området
• Mat, drikke og premier

Future YOU | Manchester
2026-10-21 13:00 - 15:30 (Europe/London)
Future YOU An event designed to help young people discover rewarding (and sometimes unexpected) career paths in the hospitality industry such as sales, revenue management and marketing. 📅 Wednesday, 21 October
⏰ 1.00 pm – 3.30 pm
📍 Manchester
Students will hear real career stories, ask questions to professionals, and meet companies offering jobs and internships locally. Whether students are considering work, study, or are simply curious—Future YOU is where they can explore what the hospitality industry can offer them.

Short talks on career paths in hospitality
Q&A covering students’ questions
Meeting companies offering jobs and internships in the area
Food, refreshments and prizes

This event is organised in collaboration with Hospitality Connect

Future YOU | Paris
2026-10-22 16:00 - 18:30 (Europe/Paris)
Future YOU An event designed to help young people discover rewarding (and sometimes unexpected) career paths in the hospitality industry such as sales, revenue management and marketing. 📅 Thursday, 22 October
⏰ 4.00 pm – 6.30 pm
📍 Paris
Students will hear real career stories, ask questions to professionals, and meet companies offering jobs and internships locally. Whether students are considering work, study, or are simply curious—Future YOU is where they can explore what the hospitality industry can offer them.

Short talks on career paths in hospitality
Q&A covering students’ questions
Meeting companies offering jobs and internships in the area
Food, refreshments and prizes

Future YOU | London
2026-11-04 13:00 - 15:30 (Europe/London)
Future YOU An event designed to help young people discover rewarding (and sometimes unexpected) career paths in the hospitality industry such as sales, revenue management and marketing. 📅 Wednesday, 4 November
⏰ 1.00 pm – 3.30 pm
📍 London
Students will hear real career stories, ask questions to professionals, and meet companies offering jobs and internships locally. Whether students are considering work, study, or are simply curious—Future YOU is where they can explore what the hospitality industry can offer them.

Short talks on career paths in hospitality
Q&A covering students’ questions
Meeting companies offering jobs and internships in the area
Food, refreshments and prizes

This event is organised in collaboration with Hospitality Connect

HSMAI Europe Fall Curate's | London
2026-11-04 18:00 - 20:00 (Europe/London)
HSMAI Europe’s Curate – An Executive Insights Forum
📅 Date: Wednesday, 4th November
⏰ Time: 6:00 pm – 8:00 pm + joint Networking with Connecting Future Leaders after the program Topic: AI
Meet Ben Jost, CEO & Co-founder of Trust You and Chair of HSMAI Europe AI Advisory Broad, and other members of AI Advisory Broad that will join our discussion.
A more detailed programme will follow at a later stage when we know who will be attending from the AI Advisory Board.
Read more about the HSMAI Europe AI Advisory Board here
About the Curate
The Curate is an exclusive benefit offered to Organizational Member companies of HSMAI Europe, which is By-Invitation-Only. The Curate events are held twice a year to help executives keep up with the rapid changes in the hospitality industry. Designed to identify, capture, and shape executive-level content, providing an opportunity for executives across different companies to discuss cross-disciplinary issues across the fields of culture & people, sales, marketing, distribution, revenue management, and innovation. This edition of the Curate will be a condensed but high-impact version lasting only 2 hours followed by networking.
Kevin Passon
Key Account Director
IHG Hotels & Resorts

Scarlet Payne
PR & Content Specialist EMEA
Wyndham Hotels & Resorts EMEA

Angel Shtrbevski
General Manager Moxy Southampton
Hotel Co 51
For questions, contact us at postbox@hsmai.eu

Connecting Future Leaders | London
2026-11-04 18:00 - 20:00 (Europe/Oslo)
Connecting Future Leaders London Welcome to another Connecting Future Leaders event in London ! This gathering is divided into two parts: first, an educational program, followed by a networking session.
Connecting Future Leaders (CFL) is a platform that brings together young leaders, talents, and others in the travel industry aged 35 and below to share experiences, build networks, and exchange professional insights. 📅 4 November, 2026
🕘 6:00 PM–8:00 PM, followed by networking and drinks
📍London For questions, contact us at postbox@hsmai.eu

Power Up | Amsterdam | November 2026
2026-11-12 15:00 - 18:00 (Europe/Amsterdam)
Power Up | Amsterdam | November 2026 📅 Thursday, 12 November 2026
⏰ 3:00 pm – 6:00 pm
📍 Amsterdam
HSMAI Europe returns to Amsterdam in November with a dynamic Power Up session. Join leaders from across the hospitality sector for an engaging event packed with practical insights, real-world strategies, peer exchange, and valuable networking opportunities.
HSMAI Europe members will be eligible to sign up once registrations are open.

Connecting Future Leaders | Amsterdam
2026-11-12 15:00 - 18:00 (Europe/Oslo)
Connecting Future Leaders Amsterdam Welcome to Connecting Future Leaders event in Amsterdam! This gathering is divided into two parts: first, an educational program, followed by a networking session.
Connecting Future Leaders (CFL) is a platform that brings together young leaders, talents, and others in the travel industry aged 35 and below to share experiences, build networks, and exchange professional insights. 📅 12 November, 2026
🕘 3:00 PM–6:00 PM
📍Amsterdam For questions, contact us at postbox@hsmai.eu

Connecting Future Leaders | Paris
2026-11-19 18:00 - 21:00 (Europe/Oslo)
Connecting Future Leaders Paris Welcome to Connecting Future Leaders event in Paris ! This gathering is divided into two parts: first, an educational program, followed by a networking session.
Connecting Future Leaders (CFL) is a platform that brings together young leaders, talents, and others in the travel industry aged 35 and below to share experiences, build networks, and exchange professional insights. 📅 19 November, 2026
🕘 6:00 PM–9:00 PM, including networking and drinks
📍Paris For questions, contact us at postbox@hsmai.eu

Power Up | Athens | November 2026
2026-11-20 18:00 - 20:00 (Europe/Athens)
Power up | Athens | November 2026
📅 Date: Friday, 20 November (In Conjunction with XENIA 2026)
⏰ Time: 6:00 pm – 8:00 pm (followed by networking & drinks)
📍 Location: Athens, Greece Free registration for HSMAI Europe Members
We would be delighted to have you join us. Registrations are open – Secure your spot today!

Connecting Future Leaders | Athens
2026-11-20 18:00 - 20:00 (Europe/Moscow)
Connecting Future Leaders Athens Welcome to Connecting Future Leaders event in Athens ! This gathering is divided into two parts: first, an educational program, followed by a networking session.
Connecting Future Leaders (CFL) is a platform that brings together young leaders, talents, and others in the travel industry aged 35 and below to share experiences, build networks, and exchange professional insights. 📅 20 November, 2026
🕘 6:00 PM–8:00 PM, followed by networking and drinks
📍Athens For questions, contact us at postbox@hsmai.eu

Commercial Strategy Week 2027
2027-01-13 - 2027-01-15
Welcome to
Commercial Strategy Week 2027
After the highly successful 2026 Commercial Strategy Week, we are thrilled to announce that we will be returning to London once again next year, from January 13th to 15th, 2027! We’re excited to once again set the stage for insightful discussions, networking, and the latest industry advancements.
HSMAI Europe’s Commercial Strategy Conference – the evolution of HSMAI ROC – reflects the development of marketing, revenue optimization, sales, and other commercial functions into new and evolving commercial strategy organisations inside many hotel companies.
The conference — and pre- and post-conference certifications, leadership day, training and roundtables — will equip commercial professionals and leaders with the skills, knowledge, and strategic vision necessary to navigate the ever-evolving landscape of hotel commercial strategy while driving profit throughout the customer journey. SAVE THE DATES FOR COMMERCIAL STRATEGY WEEK 2027:

Pre-conference workshops and trainings | Wednesday, 13th January

Main conference and HSMAI Awards Europe | Thursday, 14th January

Post-conference roundtables (by invitation only) | Friday, 15th January

HSMAI Europe Commercial Strategy Forum 2027 | Oslo
2027-01-26
Welcome to the HSMAI Europe Commercial Strategy Forum Oslo.
This event brings together hospitality professionals to exchange ideas, build relationships, and explore the latest strategies in revenue management, sales, marketing, and distribution.
As an international organization, HSMAI Europe combines global trends, insights, and expertise with strong local knowledge and speakers. By bringing together the best of both worlds, we aim to create a highly relevant and impactful experience for the local market.
Our goal is to provide an inspiring and interactive forum where commercial leaders can learn from each other, discuss current challenges and opportunities, and leave with fresh ideas, practical insights, and valuable connections.

Commercial Strategy Forum | Athens
2027-04-15
Welcome to the HSMAI Europe Commercial Strategy Forum Athens.
This event brings together hospitality professionals to exchange ideas, build relationships, and explore the latest strategies in revenue management, sales, marketing, and distribution.
As an international organization, HSMAI Europe combines global trends, insights, and expertise with strong local knowledge and speakers. By bringing together the best of both worlds, we aim to create a highly relevant and impactful experience for the local market.
Our goal is to provide an inspiring and interactive forum where commercial leaders can learn from each other, discuss current challenges and opportunities, and leave with fresh ideas, practical insights, and valuable connections.
We would be delighted to have you join us and look forward to a great day together in Athens.
