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DTSTART;VALUE=DATE:20250909
DTEND;VALUE=DATE:20250910
DTSTAMP:20260415T061804
CREATED:20250411T111029Z
LAST-MODIFIED:20250904T140258Z
UID:10000467-1757376000-1757462399@hsmai.eu
SUMMARY:DigiTech | Commercial Strategy Forum | NL 2025
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”17424″ img_size=”full” alignment=”center” css=””][vc_column_text css=”.vc_custom_1749035474625{margin-bottom: 0px !important;}”]\n\n\n📅 Date: Tuesday\, 9th September\, 2025\n📍 Venue: NBC Congrescentrum in Nieuwegein\, Netherlands | Blokhoeve 1\, 3438 LC Nieuwegein \nThis September\, local hospitality leaders will come together for a unique industry gathering that unites two events under one roof. \nOne Shared Experience. \nThis isn’t just another forum. We’re bringing together hospitality leaders for a unique industry gathering\, combining the cutting-edge world of Digitech with the valuable insights of the Commercial Strategy Forum\, all under one roof. Digitech is returning to Nieuwegein\, Netherlands\, and merging with the Commercial Strategy Forum to provide an all-encompassing experience. \nWhether your focus is tech innovation or commercial strategy\, this format fosters fresh thinking and collaboration—while still delivering deep\, role-specific content. \n\n\n[/vc_column_text][vc_btn title=”READ MORE & REGISTER” color=”violet” size=”lg” align=”center” css=”” button_block=”true” link=”url:https%3A%2F%2Fhsmai.eu%2Fdigitech-csf-2025%2F|target:_blank”][/vc_column][/vc_row]
URL:https://hsmai.eu/event/digitech-commercial-strategy-forum-nl-2025/
LOCATION:NBC Congrescentrum\, Blokhoeve 1\, Nieuwegein\, 3438 LC\, Netherlands
ATTACH;FMTTYPE=image/png:https://hsmai.eu/wp-content/uploads/sites/15/2025/04/hsmai-europe-commercial-strategy-forum-digitech-visual-2025-1920x1080-11-1-scaled.png
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BEGIN:VEVENT
DTSTART;TZID=Europe/Lisbon:20250910T160000
DTEND;TZID=Europe/Lisbon:20250910T190000
DTSTAMP:20260415T061804
CREATED:20250822T135743Z
LAST-MODIFIED:20250909T212704Z
UID:10000592-1757520000-1757530800@hsmai.eu
SUMMARY:Power Up @ HEDNA | Lisbon
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”17422″ img_size=”full” css=””][mk_fancy_title color=”#669933″ size=”25″ margin_bottom=”5″ font_family=”Merriweather” font_type=”google”]Power Up Your Direct Game: The New Rules of Hotel Marketing in an AI World[/mk_fancy_title][vc_column_text margin_bottom=”15″ css=”.vc_custom_1757452499069{margin-bottom: 0px !important;}”]\nAI is rewriting the rules of hotel marketing. This invite-only Power Up brings together the industry’s most forward-thinking hotel leaders. \n📅 Date: Wednesday\, 10th September 2025\n⏰ Time: 16:00 hrs – 19:00 hrs\n📍 Location: HEDNA Conference @ Altis Grand Hotel\, Lisbon \nJoin us during the HEDNA Conference for an exclusive PowerUp session where hotel leaders dive into the future of AI-driven marketing and direct revenue growth. In just two hours\, you’ll hear sharp insights from industry experts through short spotlights and a panel discussion. \n[/vc_column_text][mk_padding_divider size=”20″][/vc_column][/vc_row][vc_row][vc_column width=”1/4″][vc_column_text css=”.vc_custom_1757452674867{margin-bottom: 0px !important;}”]\nModerator\n[/vc_column_text][/vc_column][vc_column width=”2/4″][vc_column_text css=”.vc_custom_1757452657480{margin-bottom: 0px !important;}”]\nSpeakers & Panelists\n[/vc_column_text][/vc_column][vc_column width=”1/4″][/vc_column][/vc_row][vc_row][vc_column width=”1/4″][mk_circle_image src=”https://hsmai.eu/wp-content/uploads/sites/15/2025/08/christelle-pitrel.jpg” image_diameter=”150″][vc_column_text css=”.vc_custom_1757453220374{margin-bottom: 0px !important;}”]\nChristelle Pitrel\nVP Asset Management \nChair of the HSMAI Europe Advisory Board for Portugal \n[/vc_column_text][/vc_column][vc_column width=”1/4″][mk_circle_image src=”https://hsmai.eu/wp-content/uploads/sites/15/2024/06/pedro_colaco_chief_executive_great_hotels_of_the_world-700×467-2.jpg” image_diameter=”150″][vc_column_text css=”.vc_custom_1757452836072{margin-bottom: 0px !important;}”]\nPedro Colaco\nCEO of Guestcentric & Great Hotels of the World \nMember of the HSMAI Europe Advisory Board for Portugal \n[/vc_column_text][/vc_column][vc_column width=”1/4″][mk_circle_image src=”https://hsmai.eu/wp-content/uploads/sites/15/2025/08/daniel-reeves.jpeg” image_diameter=”150″][vc_column_text css=”.vc_custom_1757452386847{margin-bottom: 0px !important;}”]\nDaniel Reeves\nChief Commercial Officer\nRoomAngel & HIVE AI \n[/vc_column_text][/vc_column][vc_column width=”1/4″][mk_circle_image src=”https://hsmai.eu/wp-content/uploads/sites/15/2025/08/fabiola-taracena.jpeg” image_diameter=”150″][vc_column_text css=”.vc_custom_1756394708032{margin-bottom: 0px !important;}”]\nFabiola Taracena\nSenior Sales Manager\nSojern \n[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/4″][/vc_column][vc_column width=”1/4″][vc_column_text css=”.vc_custom_1757452288837{margin-bottom: 0px !important;}”]\nThe Guest-Centric Approach to Hotel Technology \n[/vc_column_text][/vc_column][vc_column width=”1/4″][vc_column_text css=”.vc_custom_1757452404800{margin-bottom: 0px !important;}”]\nPerformance Evolved: Leveraging AI and Data \n[/vc_column_text][/vc_column][vc_column width=”1/4″][vc_column_text css=”.vc_custom_1757452427373{margin-bottom: 0px !important;}”]\nThe Pre-Search Imperative: Winning Guests Before They Click \n[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][mk_padding_divider size=”20″][vc_column_text css=”.vc_custom_1756372261628{margin-bottom: 0px !important;}”]\nWhat You’ll Learn\n[/vc_column_text][vc_column_text margin_bottom=”15″ css=”.vc_custom_1756372282009{margin-bottom: 0px !important;}”]\n\nWhat top-performing hotels stopped doing this year — and what they replaced it with\nHow to win direct bookings before guests even start searching\nHow video and automation are transforming the guest journey\nHow to design your website for AI agents\, not just humans\n\n[/vc_column_text][mk_padding_divider size=”20″][vc_column_text css=”.vc_custom_1756382181343{margin-bottom: 0px !important;}”]With 60 seats available\, this is your chance to connect directly with top tech partners\, exchange ideas with forward-thinking peers\, and leave with practical takeaways to transform your business. Don’t miss this high-energy session and sign up now![/vc_column_text][mk_padding_divider size=”20″][vc_btn title=”REGISTER NOW” color=”success” align=”center” css=”” button_block=”true” link=”url:https%3A%2F%2Feur.cvent.me%2FkMnr7K|target:_blank”][mk_padding_divider size=”20″][/vc_column][/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1756370388594{margin-bottom: 0px !important;}”]\nInterested in the HEDNA Conference? Read more about their full program below. \nHEDNA Conference Program \n[/vc_column_text][/vc_column][/vc_row]
URL:https://hsmai.eu/event/power-up-hedna-lisbon/
LOCATION:Altis Grand Hotel\, R. Castilho 11\, Lisbon\, 1269-072\, Portugal
ATTACH;FMTTYPE=image/png:https://hsmai.eu/wp-content/uploads/sites/15/2025/08/power-up-alisbon-june.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Oslo:20250918T170000
DTEND;TZID=Europe/Oslo:20250918T200000
DTSTAMP:20260415T061804
CREATED:20250307T124515Z
LAST-MODIFIED:20250915T092533Z
UID:10000459-1758214800-1758225600@hsmai.eu
SUMMARY:Power Up | Norway | September
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”17383″ img_size=”1920×1080″ alignment=”center” css=””][/vc_column][/vc_row][vc_row][vc_column][mk_fancy_title color=”#669933″ size=”25″ margin_bottom=”5″ font_family=”Merriweather” font_type=”google”]The Evolution of Luxury: Redefining High-End Hospitality for New Generations[/mk_fancy_title][vc_column_text css=”.vc_custom_1756295207910{margin-bottom: 0px !important;}”]Vi samler bransjefolk til en engasjerende samtale om 💎The Evolution of Luxury: Redefining High-End Hospitality for New Generations. Hva definerer luksus i dag\, og hvordan endrer gjestenes forventninger seg? Få innsikt og konkrete ideer for å holde deg konkurransedyktig og skape eksepsjonelle gjesteopplevelser. \n📅 Dato: Torsdag\, 18 September\n⏰ Tid: Kl 17:00 – 20:00 (vi avslutter med mingling og noe godt i glasset fra kl 19)\n📍 Sted: The Thief\, Oslo \nDette er et ordinært HSMAI Europe Power Up-arrangement\, men vi ønsker også varmt velkommen til deltakere fra Connecting Future Leaders.[/vc_column_text][vc_column_text css=”.vc_custom_1757928332099{margin-bottom: 0px !important;}”]Kvelden ledes av Tore Carlsson\, Vice President Hotel Operations\, Norway\, Nordic Hotels & Resorts. Vi får også innlegg fra Priscilla Haryadi\, Area Managing Director Northern Europe\, Preferred Hotels & Resorts\, og Anita Reinsborg\, Founder & CEO\, Nordic Luxadvisor. Vi avslutter med en paneldebatt med Annie Kristi Korsmo\, Director of Sales\, Nordic Hotels & Resorts\, Trude Strøm Solberg\, Director of Sales\, Grand Hotel Oslo og Andrés Reyes Gjerme\, General Manager\, Hôtel Charmante Managing Director\, RG Hospitality Management. Panelet blir moderert av Tore Carlsson.[/vc_column_text][mk_padding_divider size=”20″][/vc_column][/vc_row][vc_row][vc_column width=”1/4″][mk_circle_image src=”https://hsmai.eu/wp-content/uploads/sites/15/2025/03/tore-carlsson.jpeg” image_diameter=”150″][vc_column_text css=”.vc_custom_1756291645087{margin-bottom: 0px !important;}”]\nTore Carlsson\nVice President Hotel Operations\, Norway\nNordic Hotels & Resorts \n[/vc_column_text][/vc_column][vc_column width=”1/4″][mk_circle_image src=”https://hsmai.eu/wp-content/uploads/sites/15/2025/04/priscilla-haryadi.jpg” image_diameter=”150″][vc_column_text css=”.vc_custom_1749120764011{margin-bottom: 0px !important;}”]\nPriscilla Haryadi\nArea Managing Director Northern Europe\nPreferred Hotels and resorts \n[/vc_column_text][/vc_column][vc_column width=”1/4″][mk_circle_image src=”https://hsmai.eu/wp-content/uploads/sites/15/2025/03/anita-reinsborg.jpeg” image_diameter=”150″][vc_column_text css=”.vc_custom_1756291713429{margin-bottom: 0px !important;}”]\nAnita Reinsborg\nFounder & CEO\nNordic Luxadvisor \n[/vc_column_text][/vc_column][vc_column width=”1/4″][/vc_column][/vc_row][vc_row][vc_column width=”1/4″][mk_circle_image src=”https://hsmai.eu/wp-content/uploads/sites/15/2025/03/annie-korsmo.jpeg” image_diameter=”150″][vc_column_text css=”.vc_custom_1756291763147{margin-bottom: 0px !important;}”]\nAnnie Kristi Korsmo\nDirector of Sales\nNordic Hotels & Resorts \n[/vc_column_text][/vc_column][vc_column width=”1/4″][mk_circle_image src=”https://hsmai.eu/wp-content/uploads/sites/15/2025/03/trude-solberg.jpeg” image_diameter=”150″][vc_column_text css=”.vc_custom_1756384992065{margin-bottom: 0px !important;}”]\nTrude Strøm Solberg\nDirector of Sales\nGrand Hotel Oslo \n[/vc_column_text][/vc_column][vc_column width=”1/4″][mk_circle_image src=”https://hsmai.eu/wp-content/uploads/sites/15/2025/03/andres-reyes-gjerme.jpeg” image_diameter=”150″][vc_column_text css=”.vc_custom_1757580985015{margin-bottom: 0px !important;}”]\nAndrés Reyes Gjerme\nGeneral Manager\, Hôtel Charmante\nManaging Director\, RG Hospitality Management \n[/vc_column_text][/vc_column][vc_column width=”1/4″][/vc_column][/vc_row][vc_row][vc_column][mk_padding_divider size=”20″][vc_column_text css=”.vc_custom_1756391713209{margin-bottom: 0px !important;}”]Arrangementet er åpent for medlemmer av HSMAI – vi har 50 plasser\, så det gjelder å melde seg på raskt![/vc_column_text][mk_padding_divider size=”20″][vc_btn title=”MELD DEG PÅ HER” color=”green” align=”center” css=”” button_block=”true” link=”url:https%3A%2F%2Feur.cvent.me%2FyRz85P|target:_blank”][/vc_column][/vc_row]
URL:https://hsmai.eu/event/power-up-norway-september/
LOCATION:THE THIEF\, Landgangen 1\,\, Oslo\, 0252\, Norway
ATTACH;FMTTYPE=image/png:https://hsmai.eu/wp-content/uploads/sites/15/2025/03/18th-sep-oslo-power-up.png
GEO:59.9077229;10.7205761
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=THE THIEF Landgangen 1 Oslo 0252 Norway;X-APPLE-RADIUS=500;X-TITLE=Landgangen 1\,:geo:10.7205761,59.9077229
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Oslo:20250922T140000
DTEND;TZID=Europe/Oslo:20250922T163000
DTSTAMP:20260415T061804
CREATED:20250525T104303Z
LAST-MODIFIED:20250918T072927Z
UID:10000583-1758549600-1758558600@hsmai.eu
SUMMARY:ECC – Excelling at Customer Centricity – an HSMAI Certification Program | Session 1
DESCRIPTION:[vc_row][vc_column][mk_fancy_title color=”#000000″ size=”30″ margin_bottom=”0″ font_family=”none”]ECC – Excelling at Customer Centricity – an HSMAI Certification Program\n[/mk_fancy_title][mk_fancy_title color=”#000000″ size=”22″ font_style=”italic” margin_bottom=”15″ font_family=”Merriweather” font_type=”google” responsive_align=”left”]🔑 Unlock the power of customer-centric leadership![/mk_fancy_title][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][vc_column_text css=”.vc_custom_1733746719349{margin-bottom: 0px !important;}”]With HSMAI Region Europe’s Excelling at Customer Centricity programme\, your team identifies and implement processes to close gaps that stop them from excelling\, consistently\, when in direct contact with your guests. Actions are proposed with clear ECC measurements to add value through your internal culture and communication planning\, the inclusion of key stakeholders\, employee engagement and service recovery methods.[/vc_column_text][vc_column_text css=”.vc_custom_1733827716548{margin-bottom: 0px !important;}”]\nWhy?\n\nTo improve measurements and reviews\, strengthen repurchase\, enhance reputation and increase return on investment.\n[/vc_column_text][/vc_column][vc_column width=”1/2″][mk_padding_divider size=”20″][vc_cta h2=”” style=”3d” color=”violet” css=”.vc_custom_1748168774469{background-color: #f2f2f2 !important;}”]📅 Dates: \n\nMonday\, September 22\, 2025\nMonday\, September 29\, 2025\nMonday\, October 6\, 2025\n\n🕒 Time: 2:00 PM – 4:30 PM CET\nEach session is 2.5 hours. \nFormat: Virtual[/vc_cta][/vc_column][/vc_row][vc_row][vc_column][mk_padding_divider][mk_fancy_title size=”24″ margin_bottom=”5″ font_family=”Merriweather” font_type=”google” responsive_align=”left”]Who Should Attend?[/mk_fancy_title][vc_column_text css=”.vc_custom_1733828198103{margin-bottom: 0px !important;}”]This program is designed for property leaders and professionals eager to coach their teams toward delivering exceptional service. The ECC certification is designed for those ready to champion customer-centric strategies and drive meaningful change across teams within their hotel or organization. We recommend participating with at least two leaders from your hotel or organization to maximise the program’s benefits and achieve the best outcomes.[/vc_column_text][vc_column_text css=”.vc_custom_1737385149224{margin-bottom: 0px !important;}”]ECC is the perfect program to empower your team to deliver exceptional guest experiences. Don’t miss this chance to help your teams thrive. This program is developed by Mia Touzin and owned by HSMAI Region Europe.[/vc_column_text][mk_padding_divider size=”20″][mk_divider style=”single_dotted” border_color=”#669933″][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][mk_fancy_title color=”#000000″ size=”24″ margin_bottom=”5″ font_family=”Merriweather” font_type=”google” responsive_align=”left”]Meet The Coach[/mk_fancy_title][vc_column_text css=”.vc_custom_1755008752971{margin-bottom: 0px !important;}”]The sessions will be led by Gil Mulders\, Founder of The Talent Network. He works with a range of clients with their development and delivery of learning interventions that focus on customer centric leadership\, brand development and customer experience. Before joining \, at IHG Hotels & Resorts as Head of Learning\, Europe\, Gil gained extensive experience on a property level\, holding key roles in renowned hotel brands such as Hilton and Crowne Plaza.  \nGil also served as Chair of the HSMAI Europe People & Culture Advisory Board\, and later as a member of the advisory board\, contributing his expertise to advancing leadership and culture within the hospitality industry.[/vc_column_text][mk_padding_divider][mk_fancy_title size=”24″ margin_bottom=”5″ font_family=”Merriweather” font_type=”google” responsive_align=”left”]Admission & Entry[/mk_fancy_title][vc_column_text css=”.vc_custom_1758180564388{margin-bottom: 0px !important;}”]Entry to the program is on an on application complimentary basis. Please register to see if you are able to join in.[/vc_column_text][mk_padding_divider][vc_btn title=”SIGN UP HERE” color=”green” align=”center” css=”” button_block=”true” link=”url:https%3A%2F%2Feur.cvent.me%2FKbeKYr|target:_blank”][/vc_column][vc_column width=”1/2″][vc_row_inner css=”.vc_custom_1733828210668{background-color: #f2f2f2 !important;border-color: #f2f2f2 !important;}”][vc_column_inner][mk_padding_divider size=”10″][mk_fancy_title color=”#000000″ size=”24″ margin_bottom=”5″ font_family=”Merriweather” font_type=”google” responsive_align=”left”]Sessions Overview[/mk_fancy_title][mk_padding_divider size=”20″][vc_column_text css=”.vc_custom_1733828463067{margin-bottom: 0px !important;}”]1️⃣ Session One (2.5 hours): Introduction to the ECC Programme & Stakeholder Management \n\nWhat’s the programme – role of the Executive Coach and expectations.\nWhy Customer Centricity\nHow to prioritize & manage stakeholders interest\n\n2️⃣ Session Two (2.5 hours): Designing Instagrammable Experience\, Measurement & Culture\n \n\nHow to prepare to excel at designing key experience\nHow we measure progress\nHow we prepare to excel at creating a supportive culture\n\n3️⃣ Session Three (2.5 hours): Communication & Service Recovery  \n\nHow do we excel at communication\nHow do we excel at service recovery\nNext Steps\n\n📌 Note: Tools and best practices will be shared after each session and there will be an opportunity to implement some of the quick wins in between the sessions.[/vc_column_text][mk_padding_divider size=”20″][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][mk_divider style=”single_dotted” border_color=”#669933″][/vc_column][/vc_row]
URL:https://hsmai.eu/event/ecc-excelling-at-customer-centricity-an-hsmai-certification-program-session-1-2/
LOCATION:Virtual
ATTACH;FMTTYPE=image/jpeg:https://hsmai.eu/wp-content/uploads/sites/15/2024/12/ecc.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Amsterdam:20250924T160000
DTEND;TZID=Europe/Amsterdam:20250924T183000
DTSTAMP:20260415T061804
CREATED:20250526T101624Z
LAST-MODIFIED:20250905T142144Z
UID:10000582-1758729600-1758738600@hsmai.eu
SUMMARY:Future You┃Oslo
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”17378″ img_size=”full” css=””][mk_fancy_title color=”#669933″ size=”25″ font_weight=”bold” margin_bottom=”5″ font_family=”Merriweather” font_type=”google”]Future YOU – et arrangement designet for å hjelpe unge med å oppdage givende (og noen ganger uventede) karriereveier i hotell- og reiselivsbransjen.[/mk_fancy_title][vc_column_text css=”.vc_custom_1747911730414{margin-bottom: 0px !important;}”]Du vil få høre ekte karrierehistorier\, stille spørsmål til profesjonelle\, og møte bedrifter som tilbyr jobber og praksisplasser lokalt. Enten du vurderer jobb\, utdanning eller bare er nysgjerrige – Future YOU er stedet der du kan utforske hva hotell- og reiselivsbransjen har å tilby. \nHva kan du forvente?\n• Korte foredrag om karriereveier i bransjen\n• Spørsmål og svar fra scenen basert på studentenes egne spørsmål\n• Møte med bedrifter som tilbyr jobber og praksisplasser i området\n• Mat\, drikke og premier[/vc_column_text][vc_btn title=”LES MER OG MELD DEG PÅ” color=”violet” css=”” link=”url:https%3A%2F%2Feur.cvent.me%2F3Ekg17|target:_blank”][/vc_column][/vc_row]
URL:https://hsmai.eu/event/future-you%e2%94%83oslo/
LOCATION:Scandic St.Olavs plass\, St. Olavs Plass 1\, Oslo\, 0165\, Norway
ATTACH;FMTTYPE=image/png:https://hsmai.eu/wp-content/uploads/sites/15/2025/05/calendar_banner_oslo.png
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Oslo:20250929T140000
DTEND;TZID=Europe/Oslo:20250929T163000
DTSTAMP:20260415T061804
CREATED:20250525T104553Z
LAST-MODIFIED:20250918T072952Z
UID:10000584-1759154400-1759163400@hsmai.eu
SUMMARY:ECC – Excelling at Customer Centricity – an HSMAI Certification Program | Session 2
DESCRIPTION:[vc_row][vc_column][mk_fancy_title color=”#000000″ size=”30″ margin_bottom=”0″ font_family=”none”]ECC – Excelling at Customer Centricity – an HSMAI Certification Program\n[/mk_fancy_title][mk_fancy_title color=”#000000″ size=”22″ font_style=”italic” margin_bottom=”15″ font_family=”Merriweather” font_type=”google” responsive_align=”left”]🔑 Unlock the power of customer-centric leadership![/mk_fancy_title][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][vc_column_text css=”.vc_custom_1733746719349{margin-bottom: 0px !important;}”]With HSMAI Region Europe’s Excelling at Customer Centricity programme\, your team identifies and implement processes to close gaps that stop them from excelling\, consistently\, when in direct contact with your guests. Actions are proposed with clear ECC measurements to add value through your internal culture and communication planning\, the inclusion of key stakeholders\, employee engagement and service recovery methods.[/vc_column_text][vc_column_text css=”.vc_custom_1733827716548{margin-bottom: 0px !important;}”]\nWhy?\n\nTo improve measurements and reviews\, strengthen repurchase\, enhance reputation and increase return on investment.\n[/vc_column_text][/vc_column][vc_column width=”1/2″][mk_padding_divider size=”20″][vc_cta h2=”” style=”3d” color=”violet” css=”.vc_custom_1748169945759{background-color: #f2f2f2 !important;}”]📅 Dates: \n\nMonday\, September 22\, 2025\nFriday\, September 29\, 2025\nMonday\, October 6\, 2025\n\n🕒 Time: 2:00 PM – 4:30 PM CET\nEach session is 2.5 hours. \nFormat: Virtual[/vc_cta][/vc_column][/vc_row][vc_row][vc_column][mk_padding_divider][mk_fancy_title size=”24″ margin_bottom=”5″ font_family=”Merriweather” font_type=”google” responsive_align=”left”]Who Should Attend?[/mk_fancy_title][vc_column_text css=”.vc_custom_1733828198103{margin-bottom: 0px !important;}”]This program is designed for property leaders and professionals eager to coach their teams toward delivering exceptional service. The ECC certification is designed for those ready to champion customer-centric strategies and drive meaningful change across teams within their hotel or organization. We recommend participating with at least two leaders from your hotel or organization to maximise the program’s benefits and achieve the best outcomes.[/vc_column_text][vc_column_text css=”.vc_custom_1737385217781{margin-bottom: 0px !important;}”]ECC is the perfect program to empower your team to deliver exceptional guest experiences. Don’t miss this chance to help your teams thrive. This program is developed by Mia Touzin and owned by HSMAI Region Europe.[/vc_column_text][mk_padding_divider size=”20″][mk_divider style=”single_dotted” border_color=”#669933″][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][mk_fancy_title color=”#000000″ size=”24″ margin_bottom=”5″ font_family=”Merriweather” font_type=”google” responsive_align=”left”]Meet The Coach[/mk_fancy_title][vc_column_text css=”.vc_custom_1755008807938{margin-bottom: 0px !important;}”]The sessions will be led by Gil Mulders\, Founder of The Talent Network. He works with a range of clients with their development and delivery of learning interventions that focus on customer centric leadership\, brand development and customer experience. Before joining \, at IHG Hotels & Resorts as Head of Learning\, Europe\, Gil gained extensive experience on a property level\, holding key roles in renowned hotel brands such as Hilton and Crowne Plaza.  \nGil also served as Chair of the HSMAI Europe People & Culture Advisory Board\, and later as a member of the advisory board\, contributing his expertise to advancing leadership and culture within the hospitality industry.[/vc_column_text][mk_padding_divider][mk_fancy_title size=”24″ margin_bottom=”5″ font_family=”Merriweather” font_type=”google” responsive_align=”left”]Admission & Entry[/mk_fancy_title][vc_column_text css=”.vc_custom_1758180558467{margin-bottom: 0px !important;}”]Entry to the program is on an on application complimentary basis. Please register to see if you are able to join in.[/vc_column_text][mk_padding_divider][vc_btn title=”SIGN UP HERE” color=”green” align=”center” css=”” button_block=”true” link=”url:https%3A%2F%2Feur.cvent.me%2FKbeKYr|target:_blank”][/vc_column][vc_column width=”1/2″][vc_row_inner css=”.vc_custom_1733828210668{background-color: #f2f2f2 !important;border-color: #f2f2f2 !important;}”][vc_column_inner][mk_padding_divider size=”10″][mk_fancy_title color=”#000000″ size=”24″ margin_bottom=”5″ font_family=”Merriweather” font_type=”google” responsive_align=”left”]Sessions Overview[/mk_fancy_title][mk_padding_divider size=”20″][vc_column_text css=”.vc_custom_1733828463067{margin-bottom: 0px !important;}”]1️⃣ Session One (2.5 hours): Introduction to the ECC Programme & Stakeholder Management \n\nWhat’s the programme – role of the Executive Coach and expectations.\nWhy Customer Centricity\nHow to prioritize & manage stakeholders interest\n\n2️⃣ Session Two (2.5 hours): Designing Instagrammable Experience\, Measurement & Culture\n \n\nHow to prepare to excel at designing key experience\nHow we measure progress\nHow we prepare to excel at creating a supportive culture\n\n3️⃣ Session Three (2.5 hours): Communication & Service Recovery  \n\nHow do we excel at communication\nHow do we excel at service recovery\nNext Steps\n\n📌 Note: Tools and best practices will be shared after each session and there will be an opportunity to implement some of the quick wins in between the sessions.[/vc_column_text][mk_padding_divider size=”20″][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][mk_divider style=”single_dotted” border_color=”#669933″][/vc_column][/vc_row]
URL:https://hsmai.eu/event/ecc-excelling-at-customer-centricity-an-hsmai-certification-program-session-2-2/
LOCATION:Virtual
ATTACH;FMTTYPE=image/jpeg:https://hsmai.eu/wp-content/uploads/sites/15/2024/12/ecc.jpg
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DTSTART;TZID=Europe/Oslo:20250930T093000
DTEND;TZID=Europe/Oslo:20250930T133000
DTSTAMP:20260415T061804
CREATED:20250825T145139Z
LAST-MODIFIED:20250907T184632Z
UID:10000593-1759224600-1759239000@hsmai.eu
SUMMARY:By-Invitation Only: Designing Leverage of MICE Potential in the Business Mix | Madrid
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”17428″ img_size=”full” alignment=”center” css=””][mk_fancy_title color=”#669933″ size=”25″ margin_bottom=”5″ font_family=”Merriweather” font_type=”google”]By-Invitation Only: Designing Leverage of MICE Potential in the Business Mix[/mk_fancy_title][vc_column_text css=”.vc_custom_1756306304283{margin-bottom: 0px !important;}”]📅 Tuesday\, 30 September 2025\n🕔  9:30 am – 1:30 pm (followed by light lunch)\n📍 Amadeus IT Group\, Calle Salvador de Madariaga 1\, 28027 Madrid[/vc_column_text][mk_padding_divider size=”20″][vc_column_text css=”.vc_custom_1756134517298{margin-bottom: 0px !important;}”]\nAn exclusive MICE Strategy Experience comes to Madrid\n[/vc_column_text][vc_column_text css=”.vc_custom_1757270766673{margin-bottom: 0px !important;}”]We’re excited to bring a high-impact\, MICE strategy workshop to Madrid\, where industry leaders gather to explore how to unlock the full potential of MICE in today’s business mix. \nAs HSMAI Europe continues to strengthen its regional focus\, we’re sharpening our lens on MICE\, delivering greater insight\, tools\, and collaboration opportunities to those shaping commercial strategy. Following the success of our MICE sessions in London\, Oslo\, Amsterdam\, Lisbon\, Athens and Stockholm\, we’re once again joined by Conventus Consultants\, and partner\, Thijs Peters\, who will moderate the day’s agenda with their signature energy and expertise. \nWe are also joined by Javier Campo\, SVP Europe at Amadeus Hospitality and a member of HSMAI Europe’s Board of Directors. He will welcome us and make sure you are all well taken care of at the Amadeus Head Office in Madrid.[/vc_column_text][mk_padding_divider size=”20″][/vc_column][/vc_row][vc_row][vc_column width=”1/4″][mk_circle_image src=”https://hsmai.eu/wp-content/uploads/sites/15/2025/01/javier-campo-e1736938861711.jpeg” image_diameter=”150″][vc_column_text css=”.vc_custom_1756306645890{margin-bottom: 0px !important;}”]\nJavier Campo\nSVP Europe\nAmadeus Hospitality \n[/vc_column_text][/vc_column][vc_column width=”1/4″][mk_circle_image src=”https://hsmai.eu/wp-content/uploads/sites/15/2025/08/thijs-peters.jpeg” image_diameter=”150″][vc_column_text css=”.vc_custom_1756306775840{margin-bottom: 0px !important;}”]\nThijs Peters\nPartner\nConventus Consultants \n[/vc_column_text][/vc_column][vc_column width=”1/4″][/vc_column][vc_column width=”1/4″][/vc_column][/vc_row][vc_row][vc_column][mk_padding_divider size=”20″][vc_column_text css=”.vc_custom_1756482166390{margin-bottom: 0px !important;}”]\nHow you can benefit from this session!\n[/vc_column_text][vc_column_text css=”.vc_custom_1756482333456{margin-bottom: 0px !important;}”]You will have the opportunity to explore with colleagues in the MICE industry the latest marketing and sales strategies and trends\, including effective usage and adoption of AI\, RFP processes\, distribution mix\, yield management as well as data analysis to make decisions. Each dimension will help you to build a more comprehensive and strategic understanding on this subject while strengthening your network with colleagues from Spain and Portugal.[/vc_column_text][mk_padding_divider size=”20″][vc_column_text css=”.vc_custom_1747917273990{margin-bottom: 0px !important;}”]\nWho Should Join?\n[/vc_column_text][vc_column_text css=”.vc_custom_1756307408805{margin-bottom: 0px !important;}”]This event is tailored for hoteliers\, commercial strategists\, revenue leaders\, and sales & marketing professionals eager to gain new insights and expand their network. \nPlease note this is a by-invitation-only workshop and all registrations will be pending approval! [/vc_column_text][mk_padding_divider size=”20″][vc_btn title=”RSVP HERE” color=”green” size=”lg” align=”center” css=”” button_block=”true” link=”url:https%3A%2F%2Feur.cvent.me%2F1PQB0b|target:_blank”][/vc_column][/vc_row][vc_row disable_element=”yes”][vc_column][vc_column_text css=”.vc_custom_1744631888738{margin-bottom: 0px !important;}”]We’re shaking things up and bringing a powerful workshop on MICE strategy to Stockholm—a condensed version of our highly successful “Designing Leverage of MICE Potential” workshop we hosted in January in London\, that was moderated by Mark Struik and Thijs Peters\, Partners at Conventus Consultants. \nMark and Thijs will join us in Stockholm too and will be our moderators. \nAs HSMAI Europe expands and our members would like to increasingly prioritise MICE\, we are dedicated to enhancing our focus on this both locally and regionally. MICE Data will also be given a lot of focus during this day. \nKey Objective \n\nWe’ll be examining this from multiple perspectives\, including MICE marketing & sales\, the RFP process\, distribution networks\, yield management\, sustainability\, training\, and data analysis.\n\nWhat’s on the Agenda?\n🎯 MICE Workshop – A special condensed version of our successful “Designing Leverage of MICE Potential” workshop that took place in London. \nWho Should Attend from your company?\nThis event is tailored for hoteliers\, commercial strategists\, revenue leaders\, and sales & marketing professionals eager to gain new insights and expand their network. \nPlease note this is a by-invitation-only workshop and all registrations will be pending approval! [/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][/vc_column][/vc_row]
URL:https://hsmai.eu/event/designing-leverage-of-mice-potential-in-the-business-mix-by-invitation-only-workshop-madrid/
LOCATION:Amadeus Head Office\, Salvador de Madariaga 1\, Madrid\, 28027\, Spain
ATTACH;FMTTYPE=image/png:https://hsmai.eu/wp-content/uploads/sites/15/2025/08/mice-workshop-madrid-2.png
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
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