BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//HSMAI Region Europe - ECPv6.15.20//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-ORIGINAL-URL:https://hsmai.eu
X-WR-CALDESC:Events for HSMAI Region Europe
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:Europe/London
BEGIN:DAYLIGHT
TZOFFSETFROM:+0000
TZOFFSETTO:+0100
TZNAME:BST
DTSTART:20250330T010000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0100
TZOFFSETTO:+0000
TZNAME:GMT
DTSTART:20251026T010000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+0000
TZOFFSETTO:+0100
TZNAME:BST
DTSTART:20260329T010000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0100
TZOFFSETTO:+0000
TZNAME:GMT
DTSTART:20261025T010000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+0000
TZOFFSETTO:+0100
TZNAME:BST
DTSTART:20270328T010000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0100
TZOFFSETTO:+0000
TZNAME:GMT
DTSTART:20271031T010000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260225T113000
DTEND;TZID=Europe/London:20260225T123000
DTSTAMP:20260423T061231
CREATED:20260120T135518Z
LAST-MODIFIED:20260220T134803Z
UID:10000661-1772019000-1772022600@hsmai.eu
SUMMARY:The Future of Personalisation: How AI and Data Are Transforming Hotel Marketing
DESCRIPTION:[vc_row][vc_column][mk_fancy_title color=”#669933″ size=”25″ font_weight=”bold” margin_bottom=”5″ font_family=”Merriweather” font_type=”google” responsive_align=”left”]The Future of Personalisation: How AI and Data Are Transforming Hotel Marketing[/mk_fancy_title][vc_column_text css=”.vc_custom_1770635706085{margin-bottom: 0px !important;}”]\nHSMAI Europe is a proud partner of NoVacancy Industry Expo London and is hosting this expert Marketing Track panel to explore how AI and data are shaping the future of hotel marketing. \nThe panel brings together senior leaders from commercial\, technology\, and marketing teams to share practical insights and real-world strategies. \n[/vc_column_text][mk_padding_divider][mk_padding_divider][vc_row_inner][vc_column_inner width=”1/4″][vc_single_image image=”18020″ img_size=”150×150″ alignment=”center” style=”vc_box_circle” css=””][vc_column_text css=”.vc_custom_1770635481875{margin-bottom: 0px !important;}”]\nMODERATOR\nMarc Lantrok\nVP Customer Engagement ENA\nAccor \n[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/4″][vc_single_image image=”18023″ img_size=”150×150″ alignment=”center” style=”vc_box_circle” css=””][vc_column_text css=”.vc_custom_1770635573361{margin-bottom: 0px !important;}”]\n\n Jon Davis\nChief Technology Officer\nVillage Hotels \n[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/4″][vc_single_image image=”18022″ img_size=”150×150″ alignment=”center” style=”vc_box_circle” css=””][vc_column_text css=”.vc_custom_1770635627633{margin-bottom: 0px !important;}”]\n\nCooper Jitts\nFounder\nTalkAgency \n[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1770635894122{margin-bottom: 0px !important;}”]\nKey takeaways:\n\nHow to use first-party data to drive guest loyalty and direct bookings in the cookieless era.\nPractical examples of how AI and automation are reshaping campaigns and guest communication\nWhat’s next: balancing personalisation\, privacy\, and profitability.\n\n[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][mk_padding_divider][mk_button corner_style=”rounded” letter_spacing=”2″ url=”https://secure.terrapinn.com/V5/step1.aspx?E=11009&p=1″ target=”_blank” align=”center” fullwidth=”true” bg_color=”#669933″]Register[/mk_button][vc_row_inner][vc_column_inner width=”1/2″][vc_single_image image=”17951″ img_size=”medium” alignment=”center” css=””][/vc_column_inner][vc_column_inner width=”1/2″][vc_single_image image=”14518″ css=””][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row]
URL:https://hsmai.eu/event/the-future-of-personalisation-how-ai-and-data-are-transforming-hotel-marketing/
LOCATION:ExCel London\, Royal Victoria Dock\, 1 Western Gateway\, London\, E16 1XL\, United Kingdom
ATTACH;FMTTYPE=image/png:https://hsmai.eu/wp-content/uploads/sites/15/2026/01/hsmai-europe-at-novacancy-london-header.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260226T152000
DTEND;TZID=Europe/London:20260226T162000
DTSTAMP:20260423T061231
CREATED:20260120T140013Z
LAST-MODIFIED:20260209T121721Z
UID:10000662-1772119200-1772122800@hsmai.eu
SUMMARY:The New Rules of Revenue: Selling in Uncertain Times
DESCRIPTION:[vc_row][vc_column][mk_fancy_title color=”#669933″ size=”25″ font_weight=”bold” margin_bottom=”5″ font_family=”Merriweather” font_type=”google” responsive_align=”left”]The New Rules of Revenue: Selling in Uncertain Times\n[/mk_fancy_title][vc_column_text css=”.vc_custom_1770637367332{margin-bottom: 0px !important;}”]\nHSMAI Europe is a proud partner of NoVacancy Industry Expo London and will be hosting this expert-led Hotel Leaders Track panel to explore how hotels can drive revenue in uncertain times. \n[/vc_column_text][mk_padding_divider][vc_row_inner][vc_column_inner width=”1/4″][vc_single_image image=”18025″ img_size=”150×150″ alignment=”center” style=”vc_box_circle” css=””][vc_column_text margin_bottom=”0″ css=”.vc_custom_1770639436796{margin-bottom: 0px !important;}”]\nMODERATOR\nKostas Ioannidis\nSales Director\, Global Sales – Europe at IHG Hotels & Resorts and Former Chair of the HSMAI Europe Sales Advisory Board \n[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/4″][vc_single_image image=”18026″ img_size=”150×150″ alignment=”center” style=”vc_box_circle” css=””][vc_column_text css=”.vc_custom_1770637997387{margin-bottom: 0px !important;}”]\n\nUta von Dietze\nVice President Commercial Performance EMEA\nWyndham Hotels & Resorts \n[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/4″][vc_single_image image=”15449″ img_size=”150×150″ alignment=”center” style=”vc_box_circle” css=””][vc_column_text css=”.vc_custom_1770638059814{margin-bottom: 0px !important;}”]\n\nKelly Cronin\nCommercial Director at Village Hotels and a Member of the HSMAI Europe Board of Directors \n[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/4″][vc_single_image image=”18027″ img_size=”150×150″ alignment=”center” style=”vc_box_circle” css=””][vc_column_text css=”.vc_custom_1770638106325{margin-bottom: 0px !important;}”]\n\nKrishan Kadodwala\nDirector of Hotel Partnerships UK & Ireland\nExpedia Group \n[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][mk_padding_divider][vc_column_text css=”.vc_custom_1770637434291{margin-bottom: 0px !important;}”]\nKey takeaways:\n\nHow sales and revenue teams must collaborate to maximise total revenue in 2025 and beyond\nStrategies for dynamic pricing and responding to unpredictable demand\nSuccess stories: innovative approaches to drive topline growth in an uncertain economy.\n\n[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][mk_padding_divider][mk_button corner_style=”rounded” letter_spacing=”2″ url=”https://secure.terrapinn.com/V5/step1.aspx?E=11009&p=1″ target=”_blank” align=”center” fullwidth=”true” bg_color=”#669933″]Register[/mk_button][vc_row_inner][vc_column_inner width=”1/2″][vc_single_image image=”17951″ img_size=”medium” alignment=”center” css=””][/vc_column_inner][vc_column_inner width=”1/2″][vc_single_image image=”14518″ css=””][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row]
URL:https://hsmai.eu/event/the-new-rules-of-revenue-selling-in-uncertain-times/
LOCATION:ExCel London\, Royal Victoria Dock\, 1 Western Gateway\, London\, E16 1XL\, United Kingdom
ATTACH;FMTTYPE=image/png:https://hsmai.eu/wp-content/uploads/sites/15/2026/01/hsmai-europe-at-novacancy-london-header.png
END:VEVENT
END:VCALENDAR