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BEGIN:VEVENT
DTSTART;TZID=Europe/Berlin:20260304T183000
DTEND;TZID=Europe/Berlin:20260304T210000
DTSTAMP:20260423T023103
CREATED:20260129T114644Z
LAST-MODIFIED:20260212T134259Z
UID:10000663-1772649000-1772658000@hsmai.eu
SUMMARY:HSMAI Europe & HFTP | Networking Event | Berlin
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”18034″ img_size=”full” alignment=”center” css=””][mk_fancy_title color=”#663399″ size=”30″ font_weight=”bold” margin_bottom=”5″ font_family=”Merriweather” font_type=”google”]\nHSMAI Europe & HFTP Invite Our Members to an Exclusive Industry Networking Evening in Berlin!\n \n[/mk_fancy_title][mk_fancy_title color=”#669933″ size=”20″ font_weight=”bold” margin_bottom=”5″ font_family=”Merriweather” font_type=”google”]\nWednesday 4th March 2026\nBerliner Dom & Nikolai 1 at the Radisson Collection Hotel\, Berlin\n6:30pm – 9:00pm \n \n[/mk_fancy_title][vc_column_text css=”.vc_custom_1770041984324{margin-bottom: 0px !important;}”]\nAfter successful networking events during ITB Berlin in recent years\, Hospitality Sales and Marketing Association International (HSMAI) Region Europe and Hospitality Financial and Technology Professionals (HFTP®) are excited to bring their members together once again. \nJoin us for an exclusive evening of great networking\, drinks and snacks on Wednesday 4th March 2026\, designed for professionals in the hospitality industry who want to expand their circles\, share ideas and have a good time. \nWhether you’re looking to reconnect with familiar faces or meet new industry peers\, this is the place to be! Expect an engaging atmosphere where you can exchange insights\, spark new collaborations\, and strengthen valuable relationships. \nHFTP and HSMAI Europe are committed to fostering success across revenue\, sales & distribution\, marketing\, finance and technology —and this event is your chance to be part of the conversation shaping the future of hospitality.[/vc_column_text][vc_column_text css=”.vc_custom_1770903335936{margin-bottom: 0px !important;}”]🔗 Secure your spot today—this is an exclusive gathering at the beautiful Berliner Dom & Nikolai 1 at the Radisson Collection Hotel in Berlin and is reserved for HSMAI Europe and HFTP members.[/vc_column_text][vc_btn title=”Register” color=”green” align=”center” css=”” button_block=”true” link=”url:https%3A%2F%2Feur.cvent.me%2FzR0QV3|target:_blank”][vc_column_text css=”.vc_custom_1769687200456{margin-bottom: 0px !important;}”]We look forward to welcoming you for an inspiring and memorable evening! \nAll the best\, [/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/3″][vc_single_image image=”18010″ img_size=”200×200″ alignment=”center” css=””][vc_column_text css=”.vc_custom_1740051139562{margin-bottom: 0px !important;}”]\nIngunn Hofseth  \nPresident & CEO\nHSMAI Europe \n[/vc_column_text][/vc_column][vc_column width=”1/3″][vc_single_image image=”18011″ img_size=”200×200″ alignment=”center” css=””][vc_column_text css=”.vc_custom_1769717701083{margin-bottom: 0px !important;}”]\nThomas Atzenhofer \nCPA | Deputy CEO\nHFTP \n[/vc_column_text][/vc_column][vc_column width=”1/3″][/vc_column][/vc_row][vc_row][vc_column][mk_divider style=”thick_solid”][mk_fancy_title color=”#000000″ size=”18″ font_weight=”bold” margin_bottom=”5″ font_family=”Merriweather” font_type=”google” responsive_align=”left”]About HSMAI Europe[/mk_fancy_title][vc_column_text css=”.vc_custom_1770722774291{margin-bottom: 0px !important;}”]HSMAI – Hospitality Sales and Marketing Association International – is a global organization founded in the US in 1927. HSMAI Region Europe is the European arm of the organisation. HSMAI Europe aims to be a key influencer\, pioneer and the go-to industry resource for professional development\, commercial strategies and sustainability in the hospitality industry. For more information about HSMAI Region Europe\, visit www.hsmai.eu [/vc_column_text][mk_fancy_title color=”#000000″ size=”18″ font_weight=”bold” margin_bottom=”5″ font_family=”Merriweather” font_type=”google” responsive_align=”left”]About HFTP[/mk_fancy_title][vc_column_text css=”.vc_custom_1740050771866{margin-bottom: 0px !important;}”]Hospitality Financial and Technology Professionals (HFTP®)\, established in 1952\, is a hospitality nonprofit association headquartered in Austin\, Texas USA with offices in the EU and Middle East. HFTP is recognized as the spokes group for the finance and technology segments of the hospitality industry with an international network of members and stakeholders. HFTP uniquely understands the industry’s pressing issues\, and assists its stakeholders in finding solutions to their challenges more efficiently than any organization. HFTP offers expert networks\, educational resources\, career development programs\, research\, leadership opportunities and conferences and events. HFTP produces international events throughout the year\, including the world’s largest hospitality technology tradeshow and conference brand: HITEC.  In addition\, it oversees the hospitality-specific Pineapplesearch.com® and the Uniform System of Accounts for the Lodging Industry (USALI). For more information about HFTP\, visit www.hftp.org. For the latest news\, visit the HFTP News page at news.hftp.org and the HFTP Connect blog at blog.hftp.org.[/vc_column_text][/vc_column][/vc_row]
URL:https://hsmai.eu/event/hsmai-europe-hftp-networking-event-berlin-2026/
LOCATION:Radisson Collection Hotel\, Berlin\, Karl-Liebknecht-Str. 3\, Berlin\, 10178\, Germany
ATTACH;FMTTYPE=image/png:https://hsmai.eu/wp-content/uploads/sites/15/2026/01/hsmai-europe-hftp-networking-event-berlin-6.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Paris:20260317T180000
DTEND;TZID=Europe/Paris:20260317T210000
DTSTAMP:20260423T023103
CREATED:20260223T142129Z
LAST-MODIFIED:20260313T142038Z
UID:10000665-1773770400-1773781200@hsmai.eu
SUMMARY:Power Up | Paris | March 2026
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”18103″ img_size=”1920×1080″ alignment=”center” css=””][/vc_column][/vc_row][vc_row][vc_column][mk_fancy_title color=”#669933″ size=”25″ margin_bottom=”5″ font_family=”Merriweather” font_type=”google”]Power Up | Paris | March 2026[/mk_fancy_title][vc_column_text margin_bottom=”0″ css=”.vc_custom_1773411203238{margin-bottom: 0px !important;}”]📅 Tuesday\, 17 March 2026\n⏰ 6:00 pm – 9:00 pm\, including networking and light food\n📍 Novotel Paris Les Halles\, 8 Pl. Marguerite de Navarre\, 75001 Paris\, France \nHSMAI Europe is back in Paris this March for a Power Up session. Join leaders from across the hospitality sector for practical insights\, peer exchange\, and networking. \nFrom Chaos to Clarity: How AI agents transform Group and Events for better Revenue Optimization\nBy Christopher Michau\, Chief Commercial Officer at HIVR \nIn this session\, we explore how AI is reshaping commercial strategy\, where its real limits lie\, and what skills revenue leaders will need next. The presentation will be followed by a Q&A by Philippe Roy\, Founder at Red Yucca. \n \nChristopher Michau is a seasoned travel and technology executive with more than 20 years of experience in global partner management and commercial strategy. He currently serves as the Chief Commercial Officer at HIVR. Prior to this\, Christopher spent nearly two decades at Expedia Group\, developing and managing strategic partnerships with major hotel chains worldwide. His expertise spans commercial negotiation\, network expansion\, and innovative distribution models that create value for travel partners and customers alike. \nRegistrations are now open – secure your spot today![/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_btn title=”Register here” color=”green” size=”lg” align=”center” css=”” button_block=”true” link=”url:https%3A%2F%2Feur.cvent.me%2F3EbPgZ”][/vc_column][/vc_row]
URL:https://hsmai.eu/event/power-up-paris-march-2026/
LOCATION:Novotel Paris Les Halles\, 8 Pl. Marguerite de Navarre\, Paris\, 75001\, France
ATTACH;FMTTYPE=image/png:https://hsmai.eu/wp-content/uploads/sites/15/2026/02/17-march-paris-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Amsterdam:20260318T170000
DTEND;TZID=Europe/Amsterdam:20260318T183000
DTSTAMP:20260423T023103
CREATED:20251231T110243Z
LAST-MODIFIED:20251231T110243Z
UID:10000633-1773853200-1773858600@hsmai.eu
SUMMARY:Commercial Career Start Program – All Tracks
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”17882″ img_size=”full” alignment=”center” css=””][mk_padding_divider size=”20″][/vc_column][/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1767178958838{margin-bottom: 0px !important;}”]HSMAI Europe Commercial Career Start Program supports hospitality students and recent graduates in transitioning from studying to their first roles in sales\, revenue\, or marketing in the industry. \nThe program is structured as a series of online sessions delivered by hospitality industry professionals from program partners – Marriott International\, Wyndham Hotels & Resorts\, IHG Hotels & Resorts and Accor – who share how sales\, revenue\, and marketing roles work in practice. \nThe program will last 12 weeks (mid-March – early June 2026)\, and will include classroom-size weekly group sessions. The program offers three tracks: Sales\, Revenue\, and Marketing.[/vc_column_text][mk_padding_divider size=”20″][/vc_column][/vc_row][vc_row][vc_column][vc_btn title=”Read more here” color=”violet” size=”lg” align=”center” css=”” button_block=”true” link=”url:https%3A%2F%2Feur.cvent.me%2FZQOLD3″][/vc_column][/vc_row]
URL:https://hsmai.eu/event/commercial-career-start-program-all-tracks-2026/2026-03-18/
LOCATION:Utrecht
ATTACH;FMTTYPE=image/png:https://hsmai.eu/wp-content/uploads/sites/15/2025/12/website-banner-2026-visual.png
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260324T150000
DTEND;TZID=Europe/London:20260324T173000
DTSTAMP:20260423T023103
CREATED:20260227T105303Z
LAST-MODIFIED:20260323T115233Z
UID:10000669-1774364400-1774373400@hsmai.eu
SUMMARY:Future YOU | Maastricht
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”18200″ img_size=”1920×1080″ alignment=”center” css=””][/vc_column][/vc_row][vc_row][vc_column][mk_fancy_title color=”#669933″ size=”40″ margin_bottom=”-5″ font_family=”Merriweather” font_type=”google”]Future YOU[/mk_fancy_title][mk_fancy_title color=”#663399″ size=”20″ margin_bottom=”10″ font_family=”Montserrat” font_type=”google”]An event designed to help young people discover rewarding (and sometimes unexpected) career paths in the hospitality industry such as sales\, revenue management and marketing.[/mk_fancy_title][vc_column_text css=”.vc_custom_1757680923048{margin-bottom: 0px !important;}”]📅  Tuesday\, 24th March \n⏰  3.00 pm – 5.30 pm\n📍 Hotel Management School Maastricht \nStudents will hear real career stories\, ask questions to professionals\, and meet companies offering jobs and internships locally. Whether students are considering work\, study\, or are simply curious—Future YOU is where they can explore what the hospitality industry can offer them. \n\nShort talks on career paths in hospitality\nQ&A covering students’ questions\nMeeting companies offering jobs and internships in the area\nFood\, refreshments and prizes\n\n[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_btn title=”Register here” color=”green” size=”lg” align=”center” css=”” button_block=”true” link=”url:https%3A%2F%2Feur.cvent.me%2FNVAOkg”][/vc_column][/vc_row]
URL:https://hsmai.eu/event/future-you-maastricht/
LOCATION:Hotel Management School Maastricht Zuyd Hogeschool\, Bethlehemweg 2\, Maastricht\, 6222 BM
ATTACH;FMTTYPE=image/png:https://hsmai.eu/wp-content/uploads/sites/15/2026/02/calendar-banner-maastricht-.png
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Amsterdam:20260324T170000
DTEND;TZID=Europe/Amsterdam:20260324T183000
DTSTAMP:20260423T023103
CREATED:20251231T110129Z
LAST-MODIFIED:20251231T110129Z
UID:10000645-1774371600-1774377000@hsmai.eu
SUMMARY:Commercial Career Start Program – Sales Track
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”17882″ img_size=”full” alignment=”center” css=””][mk_padding_divider size=”20″][vc_column_text css=”.vc_custom_1767178881426{margin-bottom: 0px !important;}”]HSMAI Europe Commercial Career Start Program supports hospitality students and recent graduates in transitioning from studying to their first roles in sales\, revenue\, or marketing in the industry. \nThe program is structured as a series of online sessions delivered by hospitality industry professionals from program partners – Marriott International\, Wyndham Hotels & Resorts\, IHG Hotels & Resorts and Accor – who share how sales\, revenue\, and marketing roles work in practice. \nThe program will last 12 weeks (mid-March – early June 2026)\, and will include classroom-size weekly group sessions. The program offers three tracks: Sales\, Revenue\, and Marketing.[/vc_column_text][mk_padding_divider size=”20″][vc_btn title=”Read more here” color=”violet” size=”lg” align=”center” css=”” button_block=”true”][/vc_column][/vc_row][vc_row][vc_column][/vc_column][/vc_row]
URL:https://hsmai.eu/event/commercial-career-start-program-sales-track-2026/2026-03-24/
LOCATION:Utrecht
ATTACH;FMTTYPE=image/png:https://hsmai.eu/wp-content/uploads/sites/15/2025/12/website-banner-2026-visual.png
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Oslo:20260324T170000
DTEND;TZID=Europe/Oslo:20260324T200000
DTSTAMP:20260423T023103
CREATED:20260225T084627Z
LAST-MODIFIED:20260318T110741Z
UID:10000668-1774371600-1774382400@hsmai.eu
SUMMARY:Power Up | Oslo | March 2026
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”18152″ img_size=”1920×1080″ alignment=”center” css=””][/vc_column][/vc_row][vc_row][vc_column][mk_fancy_title color=”#669933″ size=”25″ margin_bottom=”5″ font_family=”Merriweather” font_type=”google”]Power Up | Oslo | March 2026[/mk_fancy_title][vc_column_text css=”.vc_custom_1772027185241{margin-bottom: 0px !important;}”]📅 Tuesday\, 24 March 2026\n⏰ 5:00 pm – 8:00 pm\n📍 Radisson Blu Plaza Oslo \nHSMAI Europe is pleased to invite you to our upcoming Power Up event in Oslo on Tuesday\, 24 March\, hosted at the Radisson Blu Plaza Hotel. \nAI\, Chaos & Commercial Strategy: The Next Era of Revenue Management\nCan AI replace the modern revenue leader? \nBy Michael Grohs\, Vice President Commercial Transformation at Radisson Hotel Group \nIn this session\, we explore how AI is reshaping commercial strategy\, where its real limits lie\, and what skills revenue leaders will need next. \nThe presentation will be followed by a Q&A led by Linda Nordheim\, CEO and Founder\, Maverix\, and a special on-stage interview with Tarje Hellebust\, General Manager\, Radisson Blu Plaza Oslo\, reflecting on his remarkable career and his recent HSMAI honour in Norway.[/vc_column_text][vc_row_inner][vc_column_inner width=”1/3″][vc_single_image image=”18174″ img_size=”200×200″ alignment=”center” style=”vc_box_circle_2″ css=””][vc_column_text css=”.vc_custom_1772025818034{margin-bottom: 0px !important;}”]\nMichael Grohs\nVice President Commercial Transformation\nRadisson Hotel Group \n[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/3″][vc_single_image image=”18175″ img_size=”200×200″ alignment=”center” style=”vc_box_circle_2″ css=””][vc_column_text css=”.vc_custom_1772026092109{margin-bottom: 0px !important;}”]\nLinda Nordheim\nCEO & Founder\nMaverix \n[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/3″][vc_single_image image=”18176″ img_size=”200×200″ alignment=”center” style=”vc_box_circle_2″ css=””][vc_column_text css=”.vc_custom_1772026386328{margin-bottom: 0px !important;}”]\nTarje Hellebust\nGeneral Manager\nRadisson Blu Plaza Oslo \n[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][mk_padding_divider][vc_column_text margin_bottom=”0″ css=”.vc_custom_1772028159704{margin-bottom: 0px !important;}”]We would be delighted to have you join us. \nRegistrations are now open – Secure your spot today as there are only 50 seats![/vc_column_text][vc_btn title=”Register here” color=”green” size=”lg” align=”center” css=”” button_block=”true” link=”url:https%3A%2F%2Feur.cvent.me%2F3EbAvR”][/vc_column][/vc_row]
URL:https://hsmai.eu/event/power-up-oslo-march-2026/
LOCATION:Utrecht
ATTACH;FMTTYPE=image/png:https://hsmai.eu/wp-content/uploads/sites/15/2026/02/power-up-2026-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Amsterdam:20260325T170000
DTEND;TZID=Europe/Amsterdam:20260325T183000
DTSTAMP:20260423T023103
CREATED:20251231T110201Z
LAST-MODIFIED:20251231T110201Z
UID:10000653-1774458000-1774463400@hsmai.eu
SUMMARY:Commercial Career Start Program – Revenue Track
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”17882″ img_size=”full” alignment=”center” css=””][mk_padding_divider size=”20″][vc_column_text css=”.vc_custom_1767178911549{margin-bottom: 0px !important;}”]HSMAI Europe Commercial Career Start Program supports hospitality students and recent graduates in transitioning from studying to their first roles in sales\, revenue\, or marketing in the industry. \nThe program is structured as a series of online sessions delivered by hospitality industry professionals from program partners – Marriott International\, Wyndham Hotels & Resorts\, IHG Hotels & Resorts and Accor – who share how sales\, revenue\, and marketing roles work in practice. \nThe program will last 12 weeks (mid-March – early June 2026)\, and will include classroom-size weekly group sessions. The program offers three tracks: Sales\, Revenue\, and Marketing.[/vc_column_text][mk_padding_divider size=”20″][vc_btn title=”Read more here” color=”violet” size=”lg” align=”center” css=”” button_block=”true”][/vc_column][/vc_row][vc_row][vc_column][/vc_column][/vc_row]
URL:https://hsmai.eu/event/commercial-career-start-program-revenue-track-2/2026-03-25/
LOCATION:Utrecht
ATTACH;FMTTYPE=image/png:https://hsmai.eu/wp-content/uploads/sites/15/2025/12/website-banner-2026-visual.png
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Amsterdam:20260326T150000
DTEND;TZID=Europe/Amsterdam:20260326T180000
DTSTAMP:20260423T023103
CREATED:20260223T142256Z
LAST-MODIFIED:20260321T123734Z
UID:10000666-1774537200-1774548000@hsmai.eu
SUMMARY:Power Up | Amsterdam | March 2026
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”18100″ img_size=”1920×1080″ alignment=”center” css=””][vc_column_text css=”.vc_custom_1774028640216{margin-bottom: 0px !important;}”]HSMAI Europe returns to Amsterdam this March with a dynamic Power Up and one of our industry most motivational speaker![/vc_column_text][mk_padding_divider][vc_separator css=””][/vc_column][/vc_row][vc_row][vc_column][mk_fancy_title color=”#669933″ size=”25″ margin_bottom=”5″ font_family=”Merriweather” font_type=”google”]Power Up | Amsterdam | Revenue Management[/mk_fancy_title][vc_column_text margin_bottom=”0″ css=”.vc_custom_1774096648420{margin-bottom: 0px !important;}”]📅 Thursday\, 26 March 2026\n⏰ 3:00 pm – 6:00 pm\, including networking and light snacks\n📍  Ruby Emma Hotel & Bar\, Amsterdam \nBids\, Behavior & Bottom Lines: Decoding Upsell TRevPAR Trends in the Amsterdam Market \nJoin us in Amsterdam for a high energy Power Up session featuring Erik Tengen\, President Hospitality Upsell at Plusgrade.\nErik is a true powerhouse on stage\, ready to deliver a sparkling\, insight‑packed presentation on upselling\, bidding behaviour\, and the trends shaping TRevPAR in the Amsterdam market. \nErik will explore: \n\nHow bidding data reveals real willingness to pay\nSurprising upsell patterns in the Amsterdam market\nHow to maximise revenue using dataset\n\nThe session will be followed by an interactive Q&A\, and then networking over light snacks and drinks. \nJoin us and other leaders from across the hospitality industry for an engaging event packed with practical insights\, peer exchange\, and valuable networking opportunities. \n[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_btn title=”Register here” color=”green” size=”lg” align=”center” css=”” button_block=”true” link=”url:https%3A%2F%2Feur.cvent.me%2F9aAeRn”][/vc_column][/vc_row]
URL:https://hsmai.eu/event/power-up-amsterdam-march-2026/
LOCATION:Utrecht
ATTACH;FMTTYPE=image/png:https://hsmai.eu/wp-content/uploads/sites/15/2026/02/26-march-amsterdam.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Amsterdam:20260326T170000
DTEND;TZID=Europe/Amsterdam:20260326T183000
DTSTAMP:20260423T023103
CREATED:20251231T110310Z
LAST-MODIFIED:20251231T110310Z
UID:10000637-1774544400-1774549800@hsmai.eu
SUMMARY:Commercial Career Start Program – Marketing Track
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”17882″ img_size=”full” alignment=”center” css=””][mk_padding_divider size=”20″][vc_column_text css=”.vc_custom_1767178985270{margin-bottom: 0px !important;}”]HSMAI Europe Commercial Career Start Program supports hospitality students and recent graduates in transitioning from studying to their first roles in sales\, revenue\, or marketing in the industry. \nThe program is structured as a series of online sessions delivered by hospitality industry professionals from program partners – Marriott International\, Wyndham Hotels & Resorts\, IHG Hotels & Resorts and Accor – who share how sales\, revenue\, and marketing roles work in practice. \nThe program will last 12 weeks (mid-March – early June 2026)\, and will include classroom-size weekly group sessions. The program offers three tracks: Sales\, Revenue\, and Marketing.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][mk_padding_divider size=”20″][/vc_column][/vc_row][vc_row][vc_column][vc_btn title=”Read more here” color=”violet” size=”lg” align=”center” css=”” button_block=”true” link=”url:https%3A%2F%2Feur.cvent.me%2FZQOLD3″][/vc_column][/vc_row]
URL:https://hsmai.eu/event/commercial-career-start-program-marketing-track-2026/2026-03-26/
LOCATION:Utrecht
ATTACH;FMTTYPE=image/png:https://hsmai.eu/wp-content/uploads/sites/15/2025/12/website-banner-2026-visual.png
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Amsterdam:20260331T170000
DTEND;TZID=Europe/Amsterdam:20260331T183000
DTSTAMP:20260423T023103
CREATED:20251231T110129Z
LAST-MODIFIED:20251231T110129Z
UID:10000646-1774976400-1774981800@hsmai.eu
SUMMARY:Commercial Career Start Program – Sales Track
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”17882″ img_size=”full” alignment=”center” css=””][mk_padding_divider size=”20″][vc_column_text css=”.vc_custom_1767178881426{margin-bottom: 0px !important;}”]HSMAI Europe Commercial Career Start Program supports hospitality students and recent graduates in transitioning from studying to their first roles in sales\, revenue\, or marketing in the industry. \nThe program is structured as a series of online sessions delivered by hospitality industry professionals from program partners – Marriott International\, Wyndham Hotels & Resorts\, IHG Hotels & Resorts and Accor – who share how sales\, revenue\, and marketing roles work in practice. \nThe program will last 12 weeks (mid-March – early June 2026)\, and will include classroom-size weekly group sessions. The program offers three tracks: Sales\, Revenue\, and Marketing.[/vc_column_text][mk_padding_divider size=”20″][vc_btn title=”Read more here” color=”violet” size=”lg” align=”center” css=”” button_block=”true”][/vc_column][/vc_row][vc_row][vc_column][/vc_column][/vc_row]
URL:https://hsmai.eu/event/commercial-career-start-program-sales-track-2026/2026-03-31/
LOCATION:Utrecht
ATTACH;FMTTYPE=image/png:https://hsmai.eu/wp-content/uploads/sites/15/2025/12/website-banner-2026-visual.png
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
END:VEVENT
END:VCALENDAR