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BEGIN:VEVENT
DTSTART;TZID=Europe/Oslo:20260601T180000
DTEND;TZID=Europe/Oslo:20260601T210000
DTSTAMP:20260520T131045Z
CREATED:20260504T150430Z
LAST-MODIFIED:20260520T131045Z
UID:10000680-1780336800-1780347600@hsmai.eu
SUMMARY:Power Up | London | June 2026
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”18585″ img_size=”1920×1080″ css=””][/vc_column][/vc_row][vc_row][vc_column][vc_column_text margin_bottom=”0″ css=”.vc_custom_1779282641245{margin-bottom: 0px !important;}”]📅 Monday\, 1 June 2026\n⏰ 6:00 pm – 9:00 pm\n📍 InterContinental Park Lane \, London\nFree registration for HSMAI Europe Members \n  \nWe are delighted to welcome you back to another Power Up session in London. This time\, for an exclusive evening event at InterContinental Park Lane\, London\, on Monday\, June 1st at 6:00 PM.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][mk_fancy_title color=”#000000″ size=”25″ font_family=”none”]AGENDA[/mk_fancy_title][/vc_column][/vc_row][vc_row][vc_column][vc_separator css=””][/vc_column][/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1779268969358{margin-bottom: 0px !important;}”]We will kick off the programme with a short presentation from Erik Muñoz\, Director Business Development EMEA at Trust You on the topic of:\nWhen Guests Speak\, Brands Must Answer: The Rise of the Always-Reply Experience[/vc_column_text][vc_separator css=””][/vc_column][/vc_row][vc_row][vc_column width=”1/4″][mk_padding_divider size=”30″][vc_single_image image=”18427″ img_size=”150 x 150″ alignment=”center” style=”vc_box_shadow_border_circle” css=””][mk_padding_divider size=”30″][/vc_column][vc_column width=”3/4″][vc_column_text css=”.vc_custom_1779191150192{margin-bottom: 0px !important;}”]\nAI\, Chaos & Commercial Strategy: The Next Era of Revenue Management\nCan AI replace the modern revenue leader? \nBy Michael Grohs\, Vice President Commercial Transformation at Radisson Hotel Group and Member of the HSMAI Europe Board of Directors \nIn this session\, we explore how AI is reshaping commercial strategy\, where its real limits lie\, and what skills revenue leaders will need next.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_separator css=””][/vc_column][/vc_row][vc_row][vc_column width=”1/4″][mk_padding_divider size=”30″][vc_single_image image=”18721″ img_size=”150 x 150″ alignment=”center” style=”vc_box_shadow_border_circle” css=””][mk_padding_divider size=”30″][/vc_column][vc_column width=”3/4″][vc_column_text css=”.vc_custom_1779273624569{margin-bottom: 0px !important;}”]\nMind the Gap: Between AI Hype and What Actually Works \nBy Aneesh Gupta\, Founder & Managing Director at Centelli \nEveryone’s talking about AI. Far fewer are talking about what it really is\, where it belongs\, and what breaks when you rush. We will separate automation from AI\, personal productivity tools from enterprise systems\, and show how commercial leaders can use both to differentiate – without betting the business on a buzzword.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_separator css=””][/vc_column][/vc_row][vc_row][vc_column width=”1/4″][/vc_column][vc_column width=”3/4″][vc_column_text css=”.vc_custom_1779195216441{margin-bottom: 0px !important;}”]\nAI in Hospitality: Reality vs Hype\nAn interactive panel discussion with: \n[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/4″][vc_single_image image=”18724″ img_size=”150 x 150″ alignment=”center” style=”vc_box_shadow_border_circle” css=””][vc_column_text css=”.vc_custom_1779191101137{margin-bottom: 0px !important;}”]\nMODERATOR \nPeter Heath\nManaging Director at Venue Performance and Member of the HSMAI Europe Advisory Board of the UK \n[/vc_column_text][/vc_column][vc_column width=”1/4″][vc_single_image image=”18427″ img_size=”150 x 150″ alignment=”center” style=”vc_box_shadow_border_circle” css=””][vc_column_text css=”.vc_custom_1779191163920{margin-bottom: 0px !important;}”]\nMichael Grohs\nVice President Commercial Transformation at Radisson Hotel Group and Member of the HSMAI Europe Board of Directors \n[/vc_column_text][mk_padding_divider][/vc_column][vc_column width=”1/4″][vc_single_image image=”18721″ img_size=”150 x 150″ alignment=”center” style=”vc_box_shadow_border_circle” css=””][vc_column_text css=”.vc_custom_1779191220746{margin-bottom: 0px !important;}”]\nAneesh Gupta\nFounder and Managing Director at Centelli \n[/vc_column_text][/vc_column][vc_column width=”1/4″][vc_single_image image=”15449″ img_size=”150 x 150″ alignment=”center” style=”vc_box_shadow_border_circle” css=””][vc_column_text css=”.vc_custom_1779191263099{margin-bottom: 0px !important;}”]\nKelly Cronin\nRevenue & Commercial Director at Village Hotels and Member of the HSMAI Europe Board of Directors \n[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_separator css=””][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space][vc_column_text margin_bottom=”0″ css=”.vc_custom_1779282625934{margin-bottom: 0px !important;}”]Free registration for HSMAI Europe Members \nWe would be delighted to have you join us. Registrations are open – Secure your spot today![/vc_column_text][vc_btn title=”Register here” color=”green” size=”lg” align=”center” css=”” button_block=”true” link=”url:https%3A%2F%2Feur.cvent.me%2F4By2gq”][/vc_column][/vc_row]
URL:https://hsmai.eu/event/power-up-london-june-2026/
LOCATION:InterContinental London Park Lane\, One Hamilton Place\, Park Ln\, London\, London\, W1J 7QY\, United Kingdom
ATTACH;FMTTYPE=image/jpeg:https://hsmai.eu/wp-content/uploads/sites/15/2026/05/kopie-von-18th-sep-oslo-power-up-4.jpg
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Amsterdam:20260603T170000
DTEND;TZID=Europe/Amsterdam:20260603T183000
DTSTAMP:20251231T110243Z
CREATED:20251231T110243Z
LAST-MODIFIED:20251231T110243Z
UID:10000636-1780506000-1780511400@hsmai.eu
SUMMARY:Commercial Career Start Program – All Tracks
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”17882″ img_size=”full” alignment=”center” css=””][mk_padding_divider size=”20″][/vc_column][/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1767178958838{margin-bottom: 0px !important;}”]HSMAI Europe Commercial Career Start Program supports hospitality students and recent graduates in transitioning from studying to their first roles in sales\, revenue\, or marketing in the industry. \nThe program is structured as a series of online sessions delivered by hospitality industry professionals from program partners – Marriott International\, Wyndham Hotels & Resorts\, IHG Hotels & Resorts and Accor – who share how sales\, revenue\, and marketing roles work in practice. \nThe program will last 12 weeks (mid-March – early June 2026)\, and will include classroom-size weekly group sessions. The program offers three tracks: Sales\, Revenue\, and Marketing.[/vc_column_text][mk_padding_divider size=”20″][/vc_column][/vc_row][vc_row][vc_column][vc_btn title=”Read more here” color=”violet” size=”lg” align=”center” css=”” button_block=”true” link=”url:https%3A%2F%2Feur.cvent.me%2FZQOLD3″][/vc_column][/vc_row]
URL:https://hsmai.eu/event/commercial-career-start-program-all-tracks-2026/2026-06-03/
ATTACH;FMTTYPE=image/png:https://hsmai.eu/wp-content/uploads/sites/15/2025/12/website-banner-2026-visual.png
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Amsterdam:20260617T150000
DTEND;TZID=Europe/Amsterdam:20260617T180000
DTSTAMP:20260610T113710Z
CREATED:20260521T040834Z
LAST-MODIFIED:20260610T113710Z
UID:10000688-1781708400-1781719200@hsmai.eu
SUMMARY:Power Up | Amsterdam | June 2026
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”18729″ img_size=”1920×1080″ alignment=”center” css=””][/vc_column][/vc_row][vc_row][vc_column][mk_fancy_title color=”#669933″ size=”25″ margin_bottom=”5″ font_family=”Merriweather” font_type=”google”]Power Up | Amsterdam | June 2026[/mk_fancy_title][vc_column_text css=”.vc_custom_1781091185018{margin-bottom: 0px !important;}”]📅 Wednesday\, 17 June 2026\n⏰ 3:00 pm – 6:00 pm\n📍 Inntel Hotels Amsterdam Landmark  \nWhat will the next 12–24 months mean for hospitality in the Netherlands? \nJoin HSMAI Europe in Amsterdam for an afternoon of insight\, discussion\, and networking with hospitality professionals from across the Netherlands.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”3/4″][vc_column_text margin_bottom=”0″ css=”.vc_custom_1781091427839{margin-bottom: 0px !important;}”]Sarah Duignan\, Director of Client Relationships at STR\, will share a market outlook on what the next 12–24 months may hold for the hospitality industry. Her presentation will be followed by an interactive discussion about the opportunities and challenges ahead. \nWhether you work in revenue management\, sales\, marketing\, distribution\, or commercial strategy\, this Power Up is a valuable opportunity to gain fresh market insight and connect with industry colleagues.[/vc_column_text][/vc_column][vc_column width=”1/4″][vc_single_image image=”18743″ img_size=”150 x 150″ alignment=”center” style=”vc_box_shadow_border_circle” css=””][/vc_column][/vc_row][vc_row][vc_column][vc_column_text margin_bottom=”0″ css=”.vc_custom_1781091420622{margin-bottom: 0px !important;}”]Programme \n3:00 pm – Registration and coffee\n3:30 pm – Welcome\n3:40 pm – Presentation by Sarah Duignan: An Outlook for the Next 12–24 Months\n4:15 pm – Conversation with Sarah\, followed by audience questions and discussion\n5:00 pm – 6 pm – Networking and drinks \nFree registration for HSMAI Europe members.[/vc_column_text][vc_btn title=”Register here” color=”green” size=”lg” align=”center” css=”” button_block=”true” link=”url:https%3A%2F%2Feur.cvent.me%2FebND5b”][/vc_column][/vc_row]
URL:https://hsmai.eu/event/power-up-amsterdam-june-2026/
LOCATION:INNTEL HOTELS AMSTERDAM LANDMARK\, VOC-kade 600\, Amsterdam\, Amsterdam\, 1018\, Netherlands
ATTACH;FMTTYPE=image/jpeg:https://hsmai.eu/wp-content/uploads/sites/15/2026/05/17-june-amsterdam.jpg
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260618T140000
DTEND;TZID=Europe/London:20260618T163000
DTSTAMP:20260615T194906Z
CREATED:20260415T103758Z
LAST-MODIFIED:20260615T194906Z
UID:10000677-1781791200-1781800200@hsmai.eu
SUMMARY:Future YOU | Breda
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”18516″ img_size=”1920×1080″ alignment=”center” css=””][/vc_column][/vc_row][vc_row][vc_column][mk_fancy_title color=”#669933″ size=”40″ margin_bottom=”-5″ font_family=”Merriweather” font_type=”google”]Future YOU[/mk_fancy_title][mk_fancy_title color=”#663399″ size=”20″ margin_bottom=”10″ font_family=”Montserrat” font_type=”google”]An event designed to help young people discover rewarding (and sometimes unexpected) career paths in the hospitality industry such as sales\, revenue management and marketing.[/mk_fancy_title][vc_column_text css=”.vc_custom_1776244712220{margin-bottom: 0px !important;}”]📅  Thursday\, 18th June \n⏰  2.00 pm – 4.30 pm\n📍 Breda University of Applied Sciences \nStudents will hear real career stories\, ask questions to professionals\, and meet companies offering jobs and internships locally. Whether students are considering work\, study\, or are simply curious—Future YOU is where they can explore what the hospitality industry can offer them. \n\nShort talks on career paths in hospitality\nQ&A covering students’ questions\nMeeting companies offering jobs and internships in the area\nFood\, refreshments and prizes\n\n[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_btn title=”Read more and register here” color=”success” size=”lg” align=”center” css=”” button_block=”true” link=”url:https%3A%2F%2Fweb-eur.cvent.com%2Fevent%2F7e5273ee-5a07-4513-b6b2-75dc710a2b8b%2FwebsitePage%3A9a58c4d9-d339-4022-99e0-f6f950cd1365″][/vc_column][/vc_row]
URL:https://hsmai.eu/event/future-you-breda/
LOCATION:Breda University of Applied Sciences\, Monseigneur Hopmansstraat 2\, Breda\, 4817 JS\, Netherlands
ATTACH;FMTTYPE=image/jpeg:https://hsmai.eu/wp-content/uploads/sites/15/2026/04/breda.jpg
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Oslo:20260618T170000
DTEND;TZID=Europe/Oslo:20260618T180000
DTSTAMP:20260617T171935Z
CREATED:20260512T104435Z
LAST-MODIFIED:20260617T171935Z
UID:10000684-1781802000-1781805600@hsmai.eu
SUMMARY:(Virtual) Special Edition Curate: What is the Future of Revenue Management?
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”18653″ img_size=”full”][mk_fancy_title color=”#669933″ size=”25″ margin_bottom=”5″ font_family=”Merriweather” font_type=”google” responsive_align=”left”]Special Edition Curate: The Future of Revenue Management[/mk_fancy_title][vc_column_text margin_bottom=”0″ css=”.vc_custom_1781716772117{margin-bottom: 0px !important;}”]DATE: Thursday\, June 18th 2026\nTIME: 5:00 PM – 6:00 PM (CET)\nLOCATION: Virtual Session \nFULLY BOOKED!\nJoin us for a special edition of the HSMAI Europe Curate\, where we will explore one of the most important questions facing our industry today: What is the future of Revenue Management? \nFor this edition\, we are opening the Curate to all HSMAI Europe members — not only senior leaders as we traditionally do — creating a broader industry conversation around how Revenue Management is evolving and what this means for the future of commercial strategy in hospitality. \n \nWe are delighted to welcome Dr. Sherri Kimes\, Emeritus Professor of Operations Management at the Cornell University School of Hotel Administration\, who will share key findings from a global industry study examining the evolution of the Revenue Management function — from changing decision-making processes to the growing role of systems\, automation\, data\, and AI. \nThe session will also include an interactive discussion on the implications of these findings for commercial teams\, hotel leaders\, owners\, technology partners\, and the wider hospitality industry. \nWe invite you and your team to join us for this special edition of the Curate. \nSign up today and be part of the conversation shaping the future of Revenue Management. [/vc_column_text][mk_button corner_style=”rounded” size=”large” url=”https://eur.cvent.me/E577AV” fullwidth=”true” bg_color=”#669933″]REGISTER HERE[/mk_button][/vc_column][/vc_row]
URL:https://hsmai.eu/event/virtual-special-edition-curate-what-is-the-future-of-revenue-management/
LOCATION:Virtual
ATTACH;FMTTYPE=image/png:https://hsmai.eu/wp-content/uploads/sites/15/2026/05/kopi-av-curate-1920x1080-1.png
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