BEGIN:VCALENDAR VERSION:2.0 PRODID:-//HSMAI Region Europe - ECPv6.16.3//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-ORIGINAL-URL:https://hsmai.eu X-WR-CALDESC:Events for HSMAI Region Europe REFRESH-INTERVAL;VALUE=DURATION:PT1H X-Robots-Tag:noindex X-PUBLISHED-TTL:PT1H BEGIN:VTIMEZONE TZID:Europe/Amsterdam BEGIN:DAYLIGHT TZOFFSETFROM:+0100 TZOFFSETTO:+0200 TZNAME:CEST DTSTART:20170326T010000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:+0200 TZOFFSETTO:+0100 TZNAME:CET DTSTART:20171029T010000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:+0100 TZOFFSETTO:+0200 TZNAME:CEST DTSTART:20180325T010000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:+0200 TZOFFSETTO:+0100 TZNAME:CET DTSTART:20181028T010000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:+0100 TZOFFSETTO:+0200 TZNAME:CEST DTSTART:20190331T010000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:+0200 TZOFFSETTO:+0100 TZNAME:CET DTSTART:20191027T010000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:+0100 TZOFFSETTO:+0200 TZNAME:CEST DTSTART:20200329T010000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:+0200 TZOFFSETTO:+0100 TZNAME:CET DTSTART:20201025T010000 END:STANDARD END:VTIMEZONE BEGIN:VTIMEZONE TZID:Europe/London BEGIN:DAYLIGHT TZOFFSETFROM:+0000 TZOFFSETTO:+0100 TZNAME:BST DTSTART:20180325T010000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:+0100 TZOFFSETTO:+0000 TZNAME:GMT DTSTART:20181028T010000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:+0000 TZOFFSETTO:+0100 TZNAME:BST DTSTART:20190331T010000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:+0100 TZOFFSETTO:+0000 TZNAME:GMT DTSTART:20191027T010000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:+0000 TZOFFSETTO:+0100 TZNAME:BST DTSTART:20200329T010000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:+0100 TZOFFSETTO:+0000 TZNAME:GMT DTSTART:20201025T010000 END:STANDARD END:VTIMEZONE BEGIN:VTIMEZONE TZID:Europe/Paris BEGIN:DAYLIGHT TZOFFSETFROM:+0100 TZOFFSETTO:+0200 TZNAME:CEST DTSTART:20180325T010000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:+0200 TZOFFSETTO:+0100 TZNAME:CET DTSTART:20181028T010000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:+0100 TZOFFSETTO:+0200 TZNAME:CEST DTSTART:20190331T010000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:+0200 TZOFFSETTO:+0100 TZNAME:CET DTSTART:20191027T010000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:+0100 TZOFFSETTO:+0200 TZNAME:CEST DTSTART:20200329T010000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:+0200 TZOFFSETTO:+0100 TZNAME:CET DTSTART:20201025T010000 END:STANDARD END:VTIMEZONE BEGIN:VTIMEZONE TZID:Europe/Berlin BEGIN:DAYLIGHT TZOFFSETFROM:+0100 TZOFFSETTO:+0200 TZNAME:CEST DTSTART:20170326T010000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:+0200 TZOFFSETTO:+0100 TZNAME:CET DTSTART:20171029T010000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:+0100 TZOFFSETTO:+0200 TZNAME:CEST DTSTART:20180325T010000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:+0200 TZOFFSETTO:+0100 TZNAME:CET DTSTART:20181028T010000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:+0100 TZOFFSETTO:+0200 TZNAME:CEST DTSTART:20190331T010000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:+0200 TZOFFSETTO:+0100 TZNAME:CET DTSTART:20191027T010000 END:STANDARD END:VTIMEZONE BEGIN:VTIMEZONE TZID:Europe/Oslo BEGIN:DAYLIGHT TZOFFSETFROM:+0100 TZOFFSETTO:+0200 TZNAME:CEST DTSTART:20170326T010000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:+0200 TZOFFSETTO:+0100 TZNAME:CET DTSTART:20171029T010000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:+0100 TZOFFSETTO:+0200 TZNAME:CEST DTSTART:20180325T010000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:+0200 TZOFFSETTO:+0100 TZNAME:CET DTSTART:20181028T010000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:+0100 TZOFFSETTO:+0200 TZNAME:CEST DTSTART:20190331T010000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:+0200 TZOFFSETTO:+0100 TZNAME:CET DTSTART:20191027T010000 END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=Europe/Amsterdam:20190523T083000 DTEND;TZID=Europe/Amsterdam:20190523T110000 DTSTAMP:20260614T180951 CREATED:20190415T125020Z LAST-MODIFIED:20190502T120735Z UID:10000167-1558600200-1558609200@hsmai.eu SUMMARY:HSMAI Breakfast meeting in Oslo on Revenue Strategy DESCRIPTION:Learn from a Revenue Manager how GMs and others can get the most out of the Revenue Management team\n\n\n\nWe will focus on how to establish a common understanding of strategy and expectations – and work on a long-term perspective. \n\n\n\nTime: Thursday May 23rd from 08:30 – 11:00 \nPlace: Høyskolen Kristiania \n\n\n\n\n\n\nProgram\n\n\n\n08:30-09:00: Registration and breakfast09:00-10:30: How to get the most out of the Revenue Management team10:30-11:00: Networking \n\n\n\nSpeaker: Dave Overeem\, CRME\, Corporate Revenue Manager\, Inntel Hotels \nDave knew at the age of 5\, that he wanted to work in hospitality. He graduated at Hotelschool The Hague in 2008 and started his career in Front Office operations in different hotels and brands. During his career\, he found his “love” for Revenue Management at a boutique style teaching hotel in Amsterdam back in 2012. Dave developed a revenue management strategy for this hotel\, that works out very well. Hotelschool The Hague was not teaching Revenue Management in the time Dave was a student there\, so he did an extra education to develop his knowledge on revenue management and wanted to be able to combine practical experience with the theoretical part of revenue management. Graduating with a 9+ for his final Revenue Management exam\, let him believe that he was made for Revenue Management. Nowadays he is leading the Revenue Management department of Inntel Hotels in The Netherlands. A family-owned hotel group of 6 four- and five-star hotels throughout The Netherlands and expanding with 2 hotels in the near future. Dave became a certified revenue management executive by HSMAI in May 2017. \nTarget Group: General Managers & Assistant General Managers\, Revenue Managers\, Commercial leaders and others. \n\n\n\n\n\n\n\n\n  URL:https://hsmai.eu/event/breakfast-meeting-in-oslo-norway/ LOCATION:Høyskolen Kristiania\, Kirkegata 24\, Oslo\, 0153\, Norway ATTACH;FMTTYPE=image/jpeg:https://hsmai.eu/wp-content/uploads/sites/15/2019/04/fullsizeoutput_256.jpeg GEO:59.9111692;10.7449607 X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=Høyskolen Kristiania Kirkegata 24 Oslo 0153 Norway;X-APPLE-RADIUS=500;X-TITLE=Kirkegata 24:geo:10.7449607,59.9111692 END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Amsterdam:20190521T140000 DTEND;TZID=Europe/Amsterdam:20190521T180000 DTSTAMP:20260614T180951 CREATED:20190416T120422Z LAST-MODIFIED:20190506T141440Z UID:10000173-1558447200-1558461600@hsmai.eu SUMMARY:HSMAI Afternoon meeting in Amsterdam on Revenue Strategy and Marketing DESCRIPTION:[vc_row][vc_column][vc_column_text]\nGood news! We just got the information in that one of our very active members in the US\, Loren Gray\, will be in Amsterdam when we have our event this month. He is a digital expert in the hospitality industry and has a lot of passion and competence about the topic. He often speaks at our events in the US so we invited him to speak at our event too. See the updated program below. \nMaking it all work\, the step by step daily integration of marketing\, and revenue management & Learn from a Revenue Manager how GMs and others can get the most out of the Revenue Management team\nWe will focus on how to establish a common understanding of strategy and expectations – and work on a long-term perspective. \nTime: Tuesday 21 May at 14:00\nPlace: Lloyd Hotel (34 Oostelijke Handelskade\, 1019 BN\, Amsterdam)\nTarget Group: General Managers & Assistant General Managers\, Revenue Managers\, Commercial leaders and others \nSIGN UP HERE! \nProgramme:\n[/vc_column_text][mk_table] \n\n\n\n\nTime\nWhat\n\n\n\n\n\n\n14:00-14:30\nRegistration\, coffee and networking\n\n\n\n\n14:30-14:40\nWelcome by HSMAI Region Europe\n\n\n\n\n14:40-16:00\n\nLearn from a Revenue Manager how GMs and others can get the most out of the Revenue Management team \nBy Dave Overeem\, CRME\, Corporate Revenue Manager\, Inntel Hotels \n\n\n\n\n\n16.00-16:40\n\nMaking it all work\, the step by step daily integration of marketing\, and revenue management \nHistory is filled with examples of great companies failing due to a lack of communication that we now call ‘siloing’. ‘To big to fail’ places like IBM and Sony who once dominated their markets now trail or have been outright removed\, all because departments did not collaborate. Sound Familiar? This is not new news\, but how do you make it work? Where do you start? How do you make it a success each day? What Technologies are leading edge that works? \nBy Loren Gray\, Founder and CEO\, Hospitality Digital Marketing Inc \n\n\n\n\n\n16:40-17:00\nTour of Lloyd Hotel\n\n\n\n\n17:00-18:00\nDrinks and networking\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n[/mk_table][/vc_column][/vc_row] \n  \nAbout Dave Overeem\, CRME\, Corporate Revenue Manager\, Inntel Hotels \nDave knew at the age of 5\, that he wanted to work in hospitality. He graduated at Hotelschool The Hague in 2008 and started his career in Front Office operations in different hotels and brands. During his career\, he found his “love” for Revenue Management at a boutique style teaching hotel in Amsterdam back in 2012. Dave developed a revenue management strategy for this hotel\, that works out very well. Hotelschool The Hague was not teaching Revenue Management in the time Dave was a student there\, so he did an extra education to develop his knowledge on revenue management and wanted to be able to combine practical experience with the theoretical part of revenue management. Graduating with a 9+ for his final Revenue Management exam\, let him believe that he was made for Revenue Management. Nowadays he is leading the Revenue Management department of Inntel Hotels in The Netherlands. A family-owned hotel group of 6 four- and five-star hotels throughout The Netherlands and expanding with 2 hotels in the near future. Dave became a certified revenue management executive by HSMAI in May 2017. \n  \nAbout Loren Gray\, Founder and CEO\, Hospitality Digital Marketing Inc \nLoren Gray is the Founder and CEO of Hospitality Digital Marketing Inc.\, a full service consulting firm assisting businesses operating in the hospitality space. Services range from advanced marketing and revenue strategies\, to facilitating product and software services development to market to the hospitality industry. Domestic and International Clients range from property level\, to portfolio based brand\, and independent ownerships. \nPrior to launching HDM\, Mr. Gray was partner\, and Vice President of Digital Strategy at one of the top 5 largest agencies in Dallas\, TX\, where he redefined all internal protocols and created a successful integration of culture and collaboration of all services into one cohesive client-focused strategy\, thereby garnering the highest profitability and largest staff in the agency’s history along with its lowest annual staff attrition. Prior to that\, he spent 13 years as Director of eCommerce for Ocean Properties Ltd.\, the fourth largest privately held franchise hotel operator in North America and forty-seventh largest worldwide\, where he created and developed its entire Digital Marketing program. \nMr. Gray came through the ranks in the Hospitality industry through Food and Beverage\, Hotel Operations\, as General Manager of several brand- and non-brand resorts\, Regional Sales and Marketing\, and ultimately as Director of eCommerce. He has also owned and operated several Hospitality ventures. That operational and revenue management perspective\, when added to marketing and technology understanding\, has contributed to his ability to educate clients and connect seemly divergent programs into cohesive successful strategies. \nThroughout his work history\, Mr. Gray has actively participated as a member of several location organizations such as CVBs\, TDCs\, Chambers of Commerce and industry associations in Houston\, TX\, Melbourne\, FL\, Key Largo\, FL\, Palm Beach\, FL\, Dallas\, TX\, and the Caribbean\, Canada\, Australia and China. \n  URL:https://hsmai.eu/event/hsmai-afternoon-meeting-in-amsterdam-holland/ LOCATION:Lloyd Hotel\, Oostelijke Handelskade 34\, Amsterdam\, 1019 BN\, Netherlands ATTACH;FMTTYPE=image/jpeg:https://hsmai.eu/wp-content/uploads/sites/15/2019/04/20180628-lloydhotel-0021_dennisbouman.jpg GEO:52.3742414;4.9346601 X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=Lloyd Hotel Oostelijke Handelskade 34 Amsterdam 1019 BN Netherlands;X-APPLE-RADIUS=500;X-TITLE=Oostelijke Handelskade 34:geo:4.9346601,52.3742414 END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Amsterdam:20190510T083000 DTEND;TZID=Europe/Amsterdam:20190510T110000 DTSTAMP:20260614T180951 CREATED:20190415T131150Z LAST-MODIFIED:20190503T085758Z UID:10000171-1557477000-1557486000@hsmai.eu SUMMARY:Join HSMAI for a Breakfast Meeting in Stockholm on Revenue Strategy DESCRIPTION:Learn from a Revenue Manager how GMs and others can get the most out of the Revenue Management team\n\n\n\nWe will focus on how to establish a common understanding of strategy and expectations – and work on a long-term perspective. \n\n\n\nTime: Friday May 10th at 08:30 amPlace: Clarion Hotel Stockholm \n\n\n\nProgram\n\n\n\n08:30-09:00: Registration and breakfast09:00-10:30: How to get the most out of the Revenue Management team10:30-11:00: Networking \n\n\n\nSpeaker: Dave Overeem\, CRME\, Corporate Revenue Manager\, Inntel Hotels \nDave knew at the age of 5\, that he wanted to work in hospitality. He graduated at Hotelschool The Hague in 2008 and started his career in Front Office operations in different hotels and brands. During his career\, he found his “love” for Revenue Management at a boutique style teaching hotel in Amsterdam back in 2012. Dave developed a revenue management strategy for this hotel\, that works out very well. Hotelschool The Hague was not teaching Revenue Management in the time Dave was a student there\, so he did an extra education to develop his knowledge on revenue management and wanted to be able to combine practical experience with the theoretical part of revenue management. Graduating with a 9+ for his final Revenue Management exam\, let him believe that he was made for Revenue Management. Nowadays he is leading the Revenue Management department of Inntel Hotels in The Netherlands. A family-owned hotel group of 6 four- and five-star hotels throughout The Netherlands and expanding with 2 hotels in the near future. Dave became a certified revenue management executive by HSMAI in May 2017. \nTarget Group: General Managers & Assistant General Managers\, Revenue Managers\, Commercial leaders and others. \n\n\n\n  \n\n\n\n\n\n\n\nPhoto:Clarion Hotel Stockholm. Foto from Nordic Choice Hotels. URL:https://hsmai.eu/event/join-hsmai-for-a-breakfast-meeting-in-stockholm/ LOCATION:Clarion Hotel Stockholm\, Ringvägen 98\, Stockholm\, 118 60\, Sweden ATTACH;FMTTYPE=image/jpeg:https://hsmai.eu/wp-content/uploads/sites/15/2019/04/clarion_sthlm_eu.jpg GEO:59.3070529;18.0748432 X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=Clarion Hotel Stockholm Ringvägen 98 Stockholm 118 60 Sweden;X-APPLE-RADIUS=500;X-TITLE=Ringvägen 98:geo:18.0748432,59.3070529 END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Amsterdam:20190411T100000 DTEND;TZID=Europe/Amsterdam:20190411T150000 DTSTAMP:20260614T180951 CREATED:20181221T113029Z LAST-MODIFIED:20190205T125729Z UID:10000213-1554976800-1554994800@hsmai.eu SUMMARY:CRME in Palme de Mallorca DESCRIPTION:HSMAI Region Europe will be in Palma de Mallorca for the CRME certification on Thursday April 11th\nOn Thursday April 11th HSMAI Region Europe will host an interactive Revenue Management workshop\, after which the participants will complete the globally recognised CRME certification exam. \nThe certification workshop will take place at Palau de Congressos de Palma – Managed by Melia Hotels International \nThe more you know\, and the more you can prove you know\, the better ROI you can provide to your employer or prospective employer\, the more you can improve your company’s bottom line\, and the better you can position yourself in your chosen discipline. Press here to sign up! \nAbout the CRME\nThe CRME designation is recognition that you are: \n\nA professional in the field of revenue management and clearly conversant with its intricacies and importance\nCompetent to develop an infrastructure to support revenue management within the framework of an organization\nAble to maximize revenue opportunities and optimize profits by managing revenue\nCapable of making informed decisions to accept or reject pieces of business to meet overall organizational goals\nProficient at the art and science of revenue management\n\nPricing\nHSMAI Region Europe CRME workshop\, digital CRME Study Guide and certification exam. Workshop includes coffee\, tea and lunch. \nHSMAI Region Europe Members: EUR 695\nNon-members: EUR 795 \nFor more information contact us: postbox@hsmai.eu \nPress here to sign up! \nSo far HSMAI Region Europe has CRME certified many top professionals from each of the following companies:\n– AccorHotels\n– Avvio\n– citizenM Hotels\n– Choice Hotels\n– Copenhagen Admiral Hotel\n– Crown Moran Hotel\n– Deutsche Hospitality\n– Diamond Resorts International\n– Duetto\n– First Hotels\n– HotelPartner Yield Management\n– Hotel Tonight\n– IDeaS Revenue Solutions\, a SAS Company\n– Iberostar\n– InfData Analytics\n– Infor\n– Infor EasyRMS\n– Kempinski Hotels SA\n– Louvre Hotels Group\n– Mövenpick Hotels & Resorts\n– Nordic Choice Hotels\n– Norlandia Hotel Group\n– OTA Insight\n– Parkdean Holidays\n– Pricematch\n– Reburg & Partners\n– Redefine BDL Hotels Ltd\n– Rossi Boutique Hotel & SPA\n– Sagacity\n– Sabre Hospitality\n– SANA Hotels\n– Scandic Hotels\n– Short Stay Group\n– SnapShot GmbH\n– Sokos Hotels\n– Starboard Hotels\n– Steigenberger Hotel Group\n– Thon Hotels\n– Top Gahn Quality Coaching\n– Wordhotel Wings\n– 25hours Hotels \nPlease visit this page to read our Privacy Policy. URL:https://hsmai.eu/event/crme-in-palme-de-mallorca/ LOCATION:Palau de Congressos de Palma ATTACH;FMTTYPE=image/jpeg:https://hsmai.eu/wp-content/uploads/sites/15/2018/08/office-1209640_1280.jpg ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Amsterdam:20190411T074500 DTEND;TZID=Europe/Amsterdam:20190411T101500 DTSTAMP:20260614T180951 CREATED:20190130T123824Z LAST-MODIFIED:20190404T132747Z UID:10000222-1554968700-1554977700@hsmai.eu SUMMARY:HSMAI and HFTP Think Tank - The Strategic Integration of Marketing and Technologies DESCRIPTION:HSMAI and HFTP Think Tank for CMO’s and CIO’s – By invitation only\nHSMAI and HFTP Think Tank is taking place in Palma de Mallorca on Thursday April 11th – the day after our annual conference the ROC & DOC and during HITEC Europe. The Think Tank will take place at MELIÃ PALMA BAY & Palau de Congressos · Palma in the Elyxr Café on the ground level of the convention center. Registration and breakfast from 07:45 and the educational starts at 08:15 and last until 10:15. This event is by invitation only! \n“The Strategic Integration of Marketing and Technologies” will be the topic for the Think Tank”. \nHSMAI and HFTP’s Think Tank on “The Strategic Integration of Marketing and Technologies” will invite Europe-based hospitality CMOs and CIOs/CTOs to a roundtable discussion about fostering collaboration between the two roles. Our target audience is 20 executives — half marketing and half information technology — with both HSMAI Region Europe and HFTP extending invitations to achieve this targeted mix. Tables will be arranged in a single\, unbroken U-shape to help foster intimate\, unguarded dialogue\, with a roundtable for staff and other observers in the back of the room. \nThe two-hour program (8:15–10:15 a.m.\, with a breakfast reception from 7:45–8:15 a.m.) will be powered by a series of questions that participants will answer using a live-polling platform. \nRobyn Pratt\, Managing Director\, Impact Consulting\, will guide participants through the questions and answers\, encouraging them to discuss the obstacles that exist between the two roles and to identify potential best practices for cooperation and collaboration moving forward. Post-event content will be produced for both HSMAI and HFTP members. \nPending the review of lessons learned at this Think Tank\, HSMAI and HFTP will host a second\, parallel program in Minneapolis on Thursday\, June 20\, 2019. \n To RSVP press here.\nMore about Robyn Pratt\, Managing Director\, Impact Consulting:\n\nWith 35+ years of experience working in different countries & spanning a broad cross section of disciplines ranging from Sales and Marketing\, Operations\, General Management\, Project Leadership\, Change Management\, Innovation\, Brand Strategy and Leadership she has gained a strong foundation of knowledge and expertise at an international level. \nPrior to forming Impact Consulting she was Vice President & Brand Leader for Design and Luxury brands for Starwood Hotels\, Europe\, Africa\, & Middle East (EAME). In this role\, she was able to combine her knowledge and expertise in hotel marketing and operations with innovation and change management skills to lead the brand efforts of nine brands across 240 hotels. She is a strong communicator and have achieved tangible results and strong engagement with the teams she has worked with. \nHer experience in leading Six Sigma and Operational Innovation has provided her with a passion for managing change towards achieving measurable results which add value for all shareholders. \nPress here to see all our activities in Palma de Mallorca the same week.\n  \n \n  \n \nPLEASE NOTE: For qualified ROC & DOC registrants\, HITEC Europe in Palma de Mallorca will provide one complimentary\, non-transferable registration which entitles the recipient to two days access to the HITEC Europe exhibit hall and general sessions. HITEC Europe concurrent educational sessions are not included. Comp registrations are only available to qualified ROC/DOC attendees directly from the industry and cannot be used by suppliers or vendors\, consultants\, nor personnel\, dealers\, distributors\, subsidiaries\, investors\, partners/associates or family members of exhibiting companies. HSMAI Region Europe will automatically register all qualified registrants directly with HITEC Europe. Your contact information will be provided to HFTP\, the host of HITEC Europe\, for the purpose of communicating with you about your registration. If you prefer to NOT be registered for the complimentary exhibit hall pass\, please email us at postbox@hsmai.eu \nPlease visit this page to read our Privacy Policy. URL:https://hsmai.eu/event/think-tank-the-strategic-integration-of-marketing-and-technologies/ LOCATION:Palau de Congressos de Palma ATTACH;FMTTYPE=image/jpeg:https://hsmai.eu/wp-content/uploads/sites/15/2019/01/fullsizeoutput_209.jpeg END:VEVENT BEGIN:VEVENT DTSTART;VALUE=DATE:20190410 DTEND;VALUE=DATE:20190411 DTSTAMP:20260614T180951 CREATED:20181122T150816Z LAST-MODIFIED:20181122T150816Z UID:10000212-1554854400-1554940799@hsmai.eu SUMMARY:ROC & DOC DESCRIPTION:Welcome to Europe’s number one place for the latest trends and news in Revenue Optimization\, Digital Marketing and Distribution for the travel and hospitality industry at Palau de Congressos de Palma\, co-located with HITEC Europe 2019– and you are very welcome to attend.\nYou’ll want to ROC ‘n Roll all day long when you meet our many speakers and delegates. We have a great venue and we will raise the energy level with the best speakers\, great music and food. \n  \nPress here to read more and to sign up! URL:https://hsmai.eu/event/roc-doc/ LOCATION:Palau de Congressos de Palma ATTACH;FMTTYPE=image/jpeg:https://hsmai.eu/wp-content/uploads/sites/15/2018/11/3logos.jpg ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Amsterdam:20190409T140000 DTEND;TZID=Europe/Amsterdam:20190409T140000 DTSTAMP:20260614T180951 CREATED:20181113T123529Z LAST-MODIFIED:20190321T104048Z UID:10000211-1554818400-1554818400@hsmai.eu SUMMARY:CURATE – THE EXECUTIVE INSIGHTS FORUM DESCRIPTION:CURATE – THE EXECUTIVE INSIGHTS FORUM\nFor HSMAI Executive Members only\nWith great pleasure HSMAI Region Europe would like to invite HSMAI Executive Members to attend the third biannual Curate. This time taking place in Palma de Mallorca on Tuesday April 9th – the day prior to the annual conference the ROC & DOC\nCurate will take place at the MELIÃ PALMA BAY & Palau de Congressos · Palma\nWe plan to be around 30-40 participants for the Curate \n⇒ Tuesday April 9th 2019\n14.00 – 18.30 (please note the time) followed by dinner and networking\nMELIÃ PALMA BAY & Palau de Congressos · Palma\n \nAfter the success of our two first European Curate in Amsterdam in April and in London in September we are very excited to organize this event again in Palma. The Curate is for senior executives who want to engage with other executives about cross-discipline issues impacting your company and our industry. \nCurate is designed to identify\, capture\, and shape the executive-level content you need to focus on. Cross-disciplinary discussions\, original research and interactive technology are used to explore the priority issues across the disciplines of culture & people\, sales\, marketing\, distribution\, revenue management and innovation. At Curate delegates will engage in a full day of invigorating cross-disciplinary discussions about emerging trends and crucial issues. Delegates will engage with colleagues and peers\, sharing insights and experiences throughout this innovative forum. \n  \nThe Curate will be moderated by Michael Nowlis\, Associate Dean\, Samuel Curtis Johnson Graduate School of Management at Cornell University \nMichael Nowlis is Assistant Dean of the Samuel Curtis Johnson Graduate School of Management Cornell University. A US citizen who lived in Europe for 30 years\, Nowlis held numerous management positions at both the corporate and unit level. He previously worked for Cornell as Lecturer and Director of the IMHI MBA program in Paris. Nowlis served as Dean of the Center for Corporate and Professional Education at Stevens Institute of Technology (USA)\, Director of the Senior Executive Program at London Business School (UK) and Director of the TIO International Executive Program at Stockholm School of Economics (Sweden). His other educational posts have included Department Chairman at Johnson & Wales University (USA) and Professor at the Centre International de Glion (Switzerland). \n  \nThe result of  the new HSMAI survey about Innovation will be presented during this day. \nThis survey is developed by HSMAI Region Europe´s Innovation Advisory Board and the results will be presented by: \n\n\n\n \n  \n  \n  \n  \n  \n  \n  \nMorten Rynning \nCO- Founder\, Aispot\nand member of HSMAI Region Europe Innovation Advisory Board \n\n \n  \n  \n  \n  \n  \n  \n  \nFred Witte \nFounding Partner\, Bloc\nand member of HSMAI Region Europe Innovation Advisory Board \n\n\n\n\nTo RSVP for yourself or the delegate from your organization\, sign up here. \nWe look forward to hearing from you to ensure your organization’s participation in this unique day of thought leadership. \n  \nPLEASE NOTE: For qualified registrants\, HITEC Europe in Palma de Mallorca will provide one complimentary\, non-transferable registration which entitles the recipient to two days access to the HITEC Europe exhibit hall and general sessions. HITEC Europe concurrent educational sessions are not included. Comp registrations are only available to qualified ROC/DOC attendees directly from the industry and cannot be used by suppliers or vendors\, consultants\, nor personnel\, dealers\, distributors\, subsidiaries\, investors\, partners/associates or family members of exhibiting companies. HSMAI Region Europe will automatically register all qualified registrants directly with HITEC Europe. Your contact information will be provided to HFTP\, the host of HITEC Europe\, for the purpose of communicating with you about your registration. If you prefer to NOT be registered for the complimentary exhibit hall pass\, please email us at postbox@hsmai.eu \nPress here to see all our activities in Palma de Mallorca the same week.\nPlease visit this page to read our Privacy Policy. URL:https://hsmai.eu/event/curate-the-executive-insights-forum/ LOCATION:MELIÃ PALMA BAY & Palau de Congressos · Palma ATTACH;FMTTYPE=image/jpeg:https://hsmai.eu/wp-content/uploads/sites/15/2018/11/agreement-3489902_1920.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Amsterdam:20190328T160000 DTEND;TZID=Europe/Amsterdam:20190328T180000 DTSTAMP:20260614T180951 CREATED:20190320T211252Z LAST-MODIFIED:20190326T130319Z UID:10000165-1553788800-1553796000@hsmai.eu SUMMARY:Webinar: HSMAI interview on mentoring with hotel icon Mike Leven DESCRIPTION:Mike Leven is one of the most prominent US hotel icons\, but it is his warmth\, wisdom\, humility and commitment to leadership and customer service which is quite unique. The way he works to improve and empower those around him really makes him stand out. Mike Leven has been working internationally throughout his entire career. He is a person who is up-to-date in most areas\, including philosophy\, psychology and politics\, and has experienced a lot of challenges. He has always been motivated by achievements\, by developing others. He says that in order to be a mentor you first have to be yourself and know yourself. As a mentor you have to be a simplifier\, and be able to develop the confidence of a mentee to share their values. “Everybody” wants a piece of Mike Leven\, and he loves to share his competence. Now he is helping HSMAI as a coach for potential mentors. \nHSMAI interview about\n\nWhat advices would you like to share with us from all your years of being a leader?\nWhat to expect from a good mentor?\nWhat do you gain from mentoring?\nWhat topics do you normally agree that you should not address?\nWhat challenges have you encountered?\nBased on your experiences\, what advice will you give to those who now enter the role of mentors?\nWhat advice would you like to give to the mentees?\n\nAnd more \nDate & time:\nThursday March 28th 2019\n11 AM EDT\n4 PM CET\n3 PM GMT \nSign up here to join our FREE live webinar!\nSpeaker:\nMike Leven\, Chairman and Chief Executive Officer at Georgia Aquarium\, Inc\nMichael A. Leven\, also known as Mike\, has been the Chairman and Chief Executive Officer at Georgia Aquarium\, Inc. since January 2015 in his sort-of-retirement years. Before that he was the President and Chief Operating Officer of Las Vegas Sands Corp. \nHe is a longtime industry leader and a “hotel icon”. He has an impressive career in hospitality\, with over 50 years of experience in top positions in hotels. His previous managerial positions also include the President and COO of Holiday Inn Worldwide and the President of Days Inn of America\, as well as the Vice Chairman of the Marcus Foundation\, a philanthropic organization founded by Bernie Marcus\, co-founder of The Home Depot\, Inc. \nMichael is a great supporter of HSMAI. In the US the HSMAI Leadership Day is named after him\, in honor of his extraordinary leadership skills and his lifelong commitment to developing the industry. HSMAI Region Europe has named its mentor program after him – The Mike Leven Mentoring Program\, as well as its new program\, Excelling at Customer Centricity – a program guiding a customer centric organization to excel –  based on his philosophy. \nInterviewer:\nRobin Deyo\, co-founder\, of Cendyn\nRobin\, co-founder of Cendyn\, has 30 years of experience in the hospitality industry\, including executive sales positions with Hyatt Hotels & Resorts and RockResorts\, among other independent hotels. She is a former member of the MPI Foundation Board and its American Council\, and currently sits on the boards of several nonprofit organizations in South Florida which focus on education\, child & family welfare\, as well as cultural history. Robin’s role at Cendyn is concentrated on sales and operations\, oversight of 3rd party sales channels and strategic partnerships. \n  \n\n \n  URL:https://hsmai.eu/event/webinar-hsmai-interview-on-mentoring-with-hotel-icon-mike-leven/ LOCATION:Webinar ATTACH;FMTTYPE=image/jpeg:https://hsmai.eu/wp-content/uploads/sites/15/2019/03/fullsizeoutput_22c.jpeg ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Amsterdam:20190322T083000 DTEND;TZID=Europe/Amsterdam:20190322T110000 DTSTAMP:20260614T180951 CREATED:20190301T150603Z LAST-MODIFIED:20190301T150603Z UID:10000163-1553243400-1553252400@hsmai.eu SUMMARY:HSMAI Region Europe breakfast meeting in Oslo DESCRIPTION:HSMAI Region Europe breakfast meeting in Oslo\nFriday March 22nd at Grand Hotel Oslo\nPress here to read more URL:https://hsmai.eu/event/hsmai-region-europe-breakfast-meeting-in-oslo/ LOCATION:Grand Hotel Oslo\, Karl Johans gate 31\, 0159\, Oslo\, Norway ATTACH;FMTTYPE=image/jpeg:https://hsmai.eu/wp-content/uploads/sites/15/2019/03/grand-eidsvoll.jpg GEO:59.9141652;10.7398777 X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=Grand Hotel Oslo Karl Johans gate 31 0159 Oslo Norway;X-APPLE-RADIUS=500;X-TITLE=Karl Johans gate 31\, 0159:geo:10.7398777,59.9141652 END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Amsterdam:20190320T083000 DTEND;TZID=Europe/Amsterdam:20190320T110000 DTSTAMP:20260614T180951 CREATED:20190301T074801Z LAST-MODIFIED:20190318T100116Z UID:10000161-1553070600-1553079600@hsmai.eu SUMMARY:HSMAI Region Europe breakfast meeting in Amsterdam DESCRIPTION:[vc_row][vc_column][vc_column_text css=”.vc_custom_1552571586061{margin-bottom: 0px !important;}”][vc_row][vc_column width=”1/1″][vc_column_text] \nSign up for HSMAI breakfast meeting in Amsterdam about sustainability in the hotel & travel industry\nWednesday March 20th from 08.30-11:00 at Hotel Jakarta\, Amsterdam\nSustainability and CSR (Corporate Social Responsibility) are two terms frequently appearing in principal speeches. Today most customers expect action rather than words. If you don’t live up to expectations your company may find itself in peril. Thanks to new technology your reputation spreads at the speed of light. HSMAI Region Europe is happy to invite you to a breakfast meeting on these subjects. \n\nYou will meet:\nNico Evers\,\nGeneral Manager / Hotel Jakarta \n\nErik van Dijk\,\nNational Operation / Green Key \n\n \nEdo van der Zouwen\,\n     Sustainable Marketing / Consultant / Mindful Marketing \n  \n\n  \nThe presentations will be in dutch. \nThis is HSMAI´s first breakfast meeting in Amsterdam. We will from time to time host breakfast meetings in addition to some  afternoon meetings. \nSign up today!\n[/vc_column_text][/vc_column][/vc_row] URL:https://hsmai.eu/event/hsmai-breakfast-meeting-in-amsterdam/ LOCATION:Lloyd Hotel\, Oostelijke Handelskade 34\, Amsterdam\, 1019 BN\, Netherlands ATTACH;FMTTYPE=image/jpeg:https://hsmai.eu/wp-content/uploads/sites/15/2019/03/jakarta.jpg GEO:52.3742414;4.9346601 X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=Lloyd Hotel Oostelijke Handelskade 34 Amsterdam 1019 BN Netherlands;X-APPLE-RADIUS=500;X-TITLE=Oostelijke Handelskade 34:geo:4.9346601,52.3742414 END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Amsterdam:20190315T083000 DTEND;TZID=Europe/Amsterdam:20190315T110000 DTSTAMP:20260614T180951 CREATED:20190222T151435Z LAST-MODIFIED:20190315T145945Z UID:10000229-1552638600-1552647600@hsmai.eu SUMMARY:HSMAI Region Europe breakfast meeting in Stockholm DESCRIPTION:Sustainability and CSR (Corporate Social Responsibility) are two terms frequently appearing in principal speeches. Today most customers expect action rather than words. If you don’t live up to expectations your company may find itself in peril. Thanks to new technology your reputation spreads at the speed of light. HSMAI Region Europe is happy to invite you to a breakfast meeting on these subjects at the Scandic Continental hotel in Stockholm on Friday the 15th of March. \nHans Geelmuyden (to the left below)\, CEO and Chairman of the board at the Geelmuyden Kiese agency\, will be holding a speech called When Corporate Social Responsibility inhabits the core of the brand. \nGeelmuyden Kiese is Scandinavia’s largest communications agency with offices in Copenhagen\, Oslo\, Stockholm and Bergen. The agency was established in 1989 and today counts 150 employees. \nWe are also happy to announce the attendance of Eva Lundström (to the right below)\, Marketing & Brand Director at Scandic Hotels Sweden\, partaking in order to share information on how the hotel chain works with sustainability issues. They work under the assumption that taking care of people and environment is good for business and benefits society at large. \nBoth lectures to be held in Norwegian and Swedish respectively. \n\n \n \n \n \n \n \n Hans Geelmuyden\, CEO and Chairman of the board at the Geelmuyden Kiese agency. Photograph from Geelmuyden Kiese.\n \n \n \n \n \n Eva Lundström\, Marketing & Brand Director at Scandic Hotels Sweden. Photograph from Scandic Hotels.\n \n \nThe breakfast meeting will take place at the Scandic Continental in central Stockholm between 08:30 am and 11:00 am on Friday the 15th of March. \n \nPhoto: Scandic Continental in Stockholm. Photographer: Frankie Fouganthin/Wikimedia Commons. URL:https://hsmai.eu/event/hsmai-region-europe-breakfast-meeting-in-stockholm/ LOCATION:Hotel Continental\, Vasagatan 22\, 111 20\, Stockholm\, Sweden ATTACH;FMTTYPE=image/jpeg:https://hsmai.eu/wp-content/uploads/sites/15/2019/02/scandic_continental.jpg GEO:59.3309753;18.0593148 X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=Hotel Continental Vasagatan 22 111 20 Stockholm Sweden;X-APPLE-RADIUS=500;X-TITLE=Vasagatan 22\, 111 20:geo:18.0593148,59.3309753 END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Amsterdam:20190306T160000 DTEND;TZID=Europe/Amsterdam:20190306T180000 DTSTAMP:20260614T180951 CREATED:20190221T150737Z LAST-MODIFIED:20190305T085640Z UID:10000227-1551888000-1551895200@hsmai.eu SUMMARY:HSMAI Region Europe Think Tank in Berlin Wednesday March 6th- Please note the change of time DESCRIPTION:Due to change of time (new time: 16:00-18:00) we have a couple of available seats for this. Please sign up if you are interested and we will contact you.\nHSMAI Region Europe Think Tank\nIn conjunction to ITB\nWednesday March 6th from 16:00-18:00 included lunch\nHilton Hotel Berlin\, Mohrenstraße 30\nAre you responsible for sales in the company or are you the commercial director or the CEO? Then you are invited to join our Think Tank in conjunction to ITB. This will be a small Think Tank with only up to 10 people. First come\, first served!\nThe topic will be: \nDeath of B2B Sales? \n\nDistribution landscapes effects on B2B sales\nFuture strategies B2B Sales\nFuture B2B Salesperson profile\n\nThe moderator for the Think Tank is Anant Vithlani\, Vice President Sales Nordic Choice at Nordic Choice Hotels. He is also the Chair of HSMAI Region Europe Sales Advisory Board and he will share his thoughts about the above topic in his presentation. \nMeet also Puneet Chhatwal\, Managing Director & Chief Executive Officer at The Indian Hotels. He will share his thoughts on this topic from a CEO perspective. \nIt is free to attend. Sign up here and we will let you know if we can confirm your registration.\nMore about Anant Vithlani: \nAnant Vithlani has worked with Sales more than 20+ years with experiences from different industries as Consultancy\, Retail\, Medical\, Manufacturing and more than a decade within Hospitality\, where he has held several different sales positions\, both for single hotel as for a group of hotels. \nToday he is Vice President Sales for Nordic Choice Hotels. Leading a Sales organization containing approx 200 Field Sales and 300 Inhouse Sales Agents. \nNordic Choice Hotels is one of the leading hotel chains in the Nordics with an annual revenue of 9 billion NOK and 13\,000 employees in Scandinavia and the Baltics. \nAbout Puneet Chhatwal: \nPuneet Chhatwal is a global professional with over three decades of leadership experience at highly-acclaimed hotel groups in Europe and North America. (The Indian Hotels Company Limited is an Indian hospitality company that manages a portfolio of hotels\, resorts\, jungle safaris\, palaces\, spas and in-flight catering services. It is a subsidiary of the Tata Group conglomerate. IHCL was founded in 1899 by Jamsetji Tata and is headquartered in Mumbai. The well known Taj Hotels is also part of the company) \nPrior to this\, Chhatwal was the Chief Executive Officer and Member of the Executive Board of Steigenberger Hotels AG – Deutsche Hospitality. He was also the Chief Development Officer of The Rezidor Hotel Group – Carlson Hotels Worldwide. Chhatwal is a graduate of both Delhi University and Institute of Hotel Management\, Delhi. He has completed an MBA in Hospitality from ESSEC\, Paris and an Advanced Management Program from INSEAD. \nThe Indian Hotels Company Limited is an Indian hospitality company that manages a portfolio of hotels\, resorts\, jungle safaris\, palaces\, spas and in-flight catering services. It is a subsidiary of the Tata Group conglomerate. IHCL was founded in 1899 by Jamsetji Tata and is headquartered in Mumbai. The well known Taj Hotels is also part of the company. URL:https://hsmai.eu/event/hsmai-region-europe-think-tank-in-berlin-wednesday-march-6th/ LOCATION:Hilton Berlin\, Mohrenstraße 30\, Berlin\, Berlin\, 10117\, Germany ATTACH;FMTTYPE=image/jpeg:https://hsmai.eu/wp-content/uploads/sites/15/2019/02/puneet_anant04.jpg GEO:52.51217;13.392685 X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=Hilton Berlin Mohrenstraße 30 Berlin Berlin 10117 Germany;X-APPLE-RADIUS=500;X-TITLE=Mohrenstraße 30:geo:13.392685,52.51217 END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20190228T183000 DTEND;TZID=Europe/London:20190228T210000 DTSTAMP:20260614T180951 CREATED:20190208T121447Z LAST-MODIFIED:20190222T134248Z UID:10000224-1551378600-1551387600@hsmai.eu SUMMARY:Evening event in London at The Ned DESCRIPTION:Revenue Strategy for Meetings and Events\nHSMAI invites you to an evening event on Thursday February 28th\nThe Ned\n27 Poultry\, London\nSign up today!\nFrom 18:30 – 21:00\nIncluding networking and drinks\nMeetings and Events will become a priority when commercial leaders see the growth opportunity for their organisations and how they can maximize their opportunities for improving revenues  \nTarget group for this meeting: Revenue Managers\, Commercial leaders\, Event Managers\, Sales & Marketing\, General Manager & Assistant General Managers and Food & Beverage Managers. \nWe hope you will join us too! \n  \nRevenue Strategy for Meetings and Events \n– How to harness the hidden value of Meetings & Event Space\n– How much money are you losing in your Meeting Space?\n– How to forecast demand more accurately for your meeting Space\n– How to measure the Value of space and optimize its use\n– Thinking about your Meeting Space in the same way as your Bedrooms\n– Some simple steps you can take right now to improve performance. \nBy Heather Hart \nHeather has for many years helped hotels and conference venues to see the power behind a dynamic pricing strategy for meetings and events\, and she pioneered the creation of a cloud-based tool that provides comprehensive demand profiles\, performance measurement and selling strategy models. \nShe is a creative and dynamic leader with proven expertise\, specialising in helping hotels improve their strategy and performance of Meetings & Events business. Heather brings passion\, experience and a practical approach to driving results. \nHeather has gained many years of experience in Rooms Management\, Systems Training\, Sales & Marketing and Revenue Management in both Rooms and Meetings & Events. \nDuring her diverse career\, Heather has worked for a wide variety of hotel companies\, at properties large and small\, city centre and provincial. She has worked predominantly in London and the UK\, but also spent 2 years in the USA\, and has worked for Forte Hotels\, Holiday Inn and Radisson Edwardian; her most recent roles were in senior Revenue Management at Thistle & Guoman Hotels\, Initial Style Conferences\, and Millennium & Copthorne Hotels. \nSign up today!\nPhoto: The Ned URL:https://hsmai.eu/event/evening-event-in-london-at-the-ned/ LOCATION:The Ned\, 27 Poultry\, London\, EC2R 8AJ\, United Kingdom ATTACH;FMTTYPE=image/jpeg:https://hsmai.eu/wp-content/uploads/sites/15/2019/02/fullsizeoutput_20e.jpeg GEO:51.5139059;-0.0896132 X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=The Ned 27 Poultry London EC2R 8AJ United Kingdom;X-APPLE-RADIUS=500;X-TITLE=27 Poultry:geo:-0.0896132,51.5139059 END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Amsterdam:20190221T180000 DTEND;TZID=Europe/Amsterdam:20190221T210000 DTSTAMP:20260614T180951 CREATED:20190116T141434Z LAST-MODIFIED:20190212T153825Z UID:10000220-1550772000-1550782800@hsmai.eu SUMMARY:Evening event in Palma de Mallorca DESCRIPTION:[vc_row][vc_column][vc_column_text css=”.vc_custom_1548178493410{margin-bottom: 0px !important;}”] \nInvitation to HSMAI evening event in Palma de Mallorca\nThursday February 21st from 6 PM to 9 PM including networking and drinks\nBarceló Illetas Albatros\nPasseig Illetes\, 15\, Palma de Mallorca\, 07181 Illetas\nPress here to sign up!\nIt is free to attend if your work directly in the hotel and travel industry. \nTarget group for this meeting: Revenue Managers\, Commercial leaders\, Event Managers\, Sales & Marketing\, Owners\, General Managers & Assistant General Managers and Food & Beverage Managers.\nA big thank you to our partners:\n \n \n  \n[/vc_column_text][mk_table] \n\n\n\nTime\nProgram\n\n\n\n\n\n\n18:00-18:30\nRegistration & coffee\n\n\n\n\n18:30-18:45\nWelcome and an update on activities coming up in Palma and other destinations in Spain \nBy Ingunn Hofseth\, President & CEO\, HSMAI Region Europe\n\n\n\n\n18:45-19:15\nThe new disruption of the Tours & Activities niche segment \nBy Begoña Borrego Cerro\, Revenue Management Expert \nBegoña has an extensive background within some of the best leading hotel chains like The Ritz-Carlton Hotel Company\, Melià Hotels International\, IHG and Almanac Hotels. She has more than 10 years of experience as Director of Revenue Management learning from the best professionals and teaching to the best talents. Throughout her career\, she has participated in the opening of some important properties such us the first Bulgari Hotels & Resorts worldwide in Milan\, the ME Barcelona (Lifestyle brand for Melià Hotels International) and most recently the launch of the Almanac brand with the first Almanac hotel in Barcelona. She has also had the opportunity to be part of some Task Force teams as the Revenue Leader for the pre-opening tasks of the flagship of the Meliá lifestyle brand\, the ME London\, and also for the conversion of the Hilton Valencia into the new Melià Valencia Palacio de Congresos. \nThis presentation will be in Spanish\n\n\n19:15-20:00\n How to harness the hidden value of Meetings & Event Space \nMeetings and Events will become a priority when commercial leaders see the growth opportunity for their organisations and how they can maximize their opportunities for improving revenues  \n\nHow much money are you losing in your Meeting Space?\nHow to forecast demand more accurately for your meeting Space\nHow to measure the Value of space and optimize its use\nThinking about your Meeting Space in the same way as your Bedrooms\nSome simple steps you can take right now to improve performance.\n\nBy Heather Hart \nHeather has for many years helped hotels and conference venues to see the power behind a dynamic pricing strategy for meetings and events\, and she pioneered the creation of a cloud-based tool that provides comprehensive demand profiles \, performance measurement and selling strategy models. \nShe is a creative and dynamic leader with proven expertise\, specialising in helping hotels improve their strategy and performance of Meetings & Events business. Heather brings passion\, experience and a practical approach to driving results. \nHeather has gained many years of experience in Rooms Management\, Systems Training\, Sales & Marketing and Revenue Management in both Rooms and Meetings & Events. \nDuring her diverse career\, Heather has worked for a wide variety of hotel companies\, at properties large and small\, city centre and provincial. She has worked predominantly in London and the UK\, but also spent 2 years in the USA\, and has worked for Forte Hotels\, Holiday Inn and Radisson Edwardian; her most recent roles were in senior Revenue Management at Thistle & Guoman Hotels\, Initial Style Conferences\, and Millennium & Copthorne Hotels. \nThis presentation will be in English\n\n\n\n\n20:00-21:00\nDrinks and networking\n\n\n\n[/mk_table][/vc_column][/vc_row] \nPress here to sign up! \n  \n  \n  URL:https://hsmai.eu/event/afternoon-event-in-palma-de-mallorca/ LOCATION:Barceló Illetas Albatros\, Passeig Illetes\, 15\, Palma de Mallorca\, Illetas\, Balearic Islands\, 07181\, Spain ATTACH;FMTTYPE=image/jpeg:https://hsmai.eu/wp-content/uploads/sites/15/2019/01/fullsizeoutput_208.jpeg ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu GEO:39.542602;2.594761 X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=Barceló Illetas Albatros Passeig Illetes 15 Palma de Mallorca Illetas Balearic Islands 07181 Spain;X-APPLE-RADIUS=500;X-TITLE=Passeig Illetes\, 15:geo:2.594761,39.542602 END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Paris:20190205T150000 DTEND;TZID=Europe/Paris:20190205T173000 DTSTAMP:20260614T180951 CREATED:20190114T124240Z LAST-MODIFIED:20190201T130911Z UID:10000215-1549378800-1549387800@hsmai.eu SUMMARY:HSMAI Think Tank in Paris DESCRIPTION:[vc_row][vc_column][vc_column_text css=”.vc_custom_1547468491618{margin-bottom: 0px !important;}”] \nHSMAI Think Tank in Paris for commercial leaders\nTuesday February 5th\nFrom 15:00-17:30 followed by drinks and networking\nAccorHotels Head Quarter\, Floor 13 – Room XW\n82 Rue Henri Farman\, 92130 Issy-les-Moulineaux\nWelcome to HSMAI Region Europe´s Think Tank in Paris for commercial leaders. We plan to be around 30 people for this event. It is FREE to attend for everyone working directly in the hotel and travel industry.\nTopic: \n– The Economic Outlook: What are the risks and opportunities ahead?\n– Loyalty Today: The Implications of a Changing Landscape for Revenue Management\n– “2019\, the plans of the commercial leader…what is on your to-do list and why?” \nPrior to this HSMAI will host their HSMAI Region Europe Revenue Management Advisory Board meeting at the same venue. \nPress here to sign up! \n  \nPlease note: Your attendance to the events that are free of charge\, are not entirely without obligation. If you register to one of the free events\, for HSMAI members working directly in the hotel\, event and travel industry\, we expect you to attend. If\, for any reason\, you are not able to attend please let us know by phone\, text message or e-mail. You can cancel your registration until 24 hours before the start of the event. After that and in case of no-show we will charge you € 95\,-. \nThank you for your understanding. \n[/vc_column_text][/vc_column][/vc_row] URL:https://hsmai.eu/event/hsmai-think-tank-in-paris/ LOCATION:AccorHotels Head Quarter\, 82 Rue Henri Farman\, Issy-les-Moulineaux\, 92130\, France ATTACH;FMTTYPE=image/jpeg:https://hsmai.eu/wp-content/uploads/sites/15/2019/01/fullsizeoutput_205.jpeg GEO:48.833343;2.2685613 X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=AccorHotels Head Quarter 82 Rue Henri Farman Issy-les-Moulineaux 92130 France;X-APPLE-RADIUS=500;X-TITLE=82 Rue Henri Farman:geo:2.2685613,48.833343 END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Amsterdam:20190128T140000 DTEND;TZID=Europe/Amsterdam:20190128T173000 DTSTAMP:20260614T180951 CREATED:20190115T151759Z LAST-MODIFIED:20190117T104002Z UID:10000218-1548684000-1548696600@hsmai.eu SUMMARY:HSMAI Holland: New Year's Reception & Think Tank in Amsterdam DESCRIPTION:[vc_row][vc_column][vc_column_text] \nHSMAI New Year’s Reception & Think Tank in Amsterdam\nMonday January 28th\nFrom 14:00-17:30 including drinks and networking\nNH Hotel Amsterdam Centre\nStadhouderskade 7\, 1054 ES Amsterdam\nWelcome to HSMAI Region Europe´s Think Tank in Amsterdam. It is FREE to attend for HSMAI members working directly in the hotel and travel industry.\nPress here to sign up!\n[/vc_column_text][mk_table] \n\n\n\nTime\nProgram\n\n\n\n\n\n\n14:00-14.30\nRegistration & coffee\n\n\n\n\n14:30-15:00\nPresentation \n– The Economic Outlook: What are the risks and opportunities ahead?\n– Loyalty Today: The Implications of a Changing Landscape for Revenue Management\n– “2019\, the plans of the commercial leader…what is on your to-do list and why?”\n– Automation in groups and meeting space\, bookings and event registration. \nBy Bas Lemmens\, CEO at Meetings.com (part of Hotelplanner.com) \nWith more than 20 years of experience in the travel and hospitality industry\, Mr. Bas Lemmens is the Co-founder of Booking.com and has served in various roles within the European hotel business including Ebookers.com\, Isango.com\, Easytobook.com\, Hotelchamp.com\, Redigo.ru\, handling global business development accounts in addition to product acquisition and revenue management. A graduate from the University of Twente in Holland with a Master in Industrial Engineering and Management Science. Now he is the CEO of Meetings.com. \nMeetings.com provides event planners and corporate buyers with the commercial might and technology-driven tools they need to save time\, save money and create better events\,” said industry veteran Bas Lemmens\, CEO Meetings.com. “Years ago\, when we started Booking.com\, the goal was easy. We wanted to bring the best hotel rates into the hands of customers. Today\, at Meetings.com\, we have done the same with the more complex group and event planning market. \nBoth the presentation and the Think Tank will be in Dutch \n\n\n\n\n\n15:00-16:00\nThink Tank\nModerator: Bas Lemmens\nInteractive session about the above topics\n\n\n\n\n16:00-17:30\nDrinks and networking\n\n\n\n[/mk_table][/vc_column][/vc_row][vc_row][vc_column][vc_column_text] \nPress here to sign up!\nPlease note: Your attendance to the events that are free of charge\, are not entirely without obligation. If you register to one of the free events\, for HSMAI members working directly in the hotel\, event and travel industry\, we expect you to attend. If\, for any reason\, you are not able to attend please let us know by phone\, text message or e-mail. You can cancel your registration until 24 hours before the start of the event. After that and in case of no-show we will charge you € 95\,- plus VAT. \nThank you for your understanding.[/vc_column_text][/vc_column][/vc_row] URL:https://hsmai.eu/event/hsmai-holland-new-years-reception-think-tank-in-amsterdam/ ATTACH;FMTTYPE=image/jpeg:https://hsmai.eu/wp-content/uploads/sites/15/2019/01/fullsizeoutput_207.jpeg ORGANIZER;CN="HSMAI Holland":MAILTO:postbox@hsmai.eu END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Amsterdam:20190108T180000 DTEND;TZID=Europe/Amsterdam:20190108T233000 DTSTAMP:20260614T180951 CREATED:20181030T124051Z LAST-MODIFIED:20181030T124224Z UID:10000207-1546970400-1546990200@hsmai.eu SUMMARY:HSMAI Marketing Awards Norway DESCRIPTION:Press here to read more. URL:https://hsmai.eu/event/hsmai-marketing-awards-norway/ LOCATION:Meet Ullevaal\, Sognsveien 77C\, Oslo\, 0855\, Norway ATTACH;FMTTYPE=image/jpeg:https://hsmai.eu/wp-content/uploads/sites/15/2018/10/manipulert_logo2.jpg ORGANIZER;CN="HSMAI Norway":MAILTO:postbox@hsmai.no GEO:59.9495124;10.7358063 X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=Meet Ullevaal Sognsveien 77C Oslo 0855 Norway;X-APPLE-RADIUS=500;X-TITLE=Sognsveien 77C:geo:10.7358063,59.9495124 END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Amsterdam:20190108T180000 DTEND;TZID=Europe/Amsterdam:20190108T233000 DTSTAMP:20260614T180951 CREATED:20180604T083404Z LAST-MODIFIED:20181030T123445Z UID:10000198-1546970400-1546990200@hsmai.eu SUMMARY:The HSMAI Event Awards Norway DESCRIPTION:Press here to read more. URL:https://hsmai.eu/event/the-hsmai-event-awards-norway/ LOCATION:Meet Ullevaal\, Sognsveien 77C\, Oslo\, 0855\, Norway ATTACH;FMTTYPE=image/jpeg:https://hsmai.eu/wp-content/uploads/sites/15/2018/06/fullsizeoutput_26.jpeg ORGANIZER;CN="HSMAI Norway":MAILTO:postbox@hsmai.no GEO:59.9495124;10.7358063 X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=Meet Ullevaal Sognsveien 77C Oslo 0855 Norway;X-APPLE-RADIUS=500;X-TITLE=Sognsveien 77C:geo:10.7358063,59.9495124 END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Amsterdam:20190108T110000 DTEND;TZID=Europe/Amsterdam:20190108T180000 DTSTAMP:20260614T180951 CREATED:20180703T120013Z LAST-MODIFIED:20181109T082505Z UID:10000205-1546945200-1546970400@hsmai.eu SUMMARY:HSMAI Meeting and Event Exchange Oslo 2019 DESCRIPTION:HSMAI Meeting and Event Exchange is a national event in Norway. Press here to read more. URL:https://hsmai.eu/event/hsmai-meetconnect-norway/ ATTACH;FMTTYPE=image/jpeg:https://hsmai.eu/wp-content/uploads/sites/15/2018/10/fullsizeoutput_1e6.jpeg ORGANIZER;CN="HSMAI Norway":MAILTO:postbox@hsmai.no END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Amsterdam:20181127T150000 DTEND;TZID=Europe/Amsterdam:20181127T170000 DTSTAMP:20260614T180951 CREATED:20181109T145903Z LAST-MODIFIED:20181121T151838Z UID:10000210-1543330800-1543338000@hsmai.eu SUMMARY:Afternoon meeting in Stockholm DESCRIPTION:Revenue Management for Meetings and Events\nHSMAI invites you to an afternoon event on Tuesday November 27th\nGrand Hôtel Stockholm\nSign up today!\nFrom 15:00 – 17:00\nMeetings and Events will become a priority when commercial leaders see the growth opportunity for their organisations and how they can maximize their opportunities for improving revenues  \nTarget group for this meeting: Revenue Managers\, Commercial leaders\, Event Managers\, Sales & Marketing\, General Manager & Assistant General Managers and Food & Beverage Managers. \nHSMAI Region Europe’s Revenue Management Advisory Board is having their meeting in Stockholm prior to this event and some of them will also join us for this meeting. \nWe hope you will join us too! \nYou will meet:\n\nScott Dahl\, Senior Lecturer\, Ecole hoteliere Lausanne. Scott is also a member of HSMAI Region Europe Revenue Management Advisory Board \nBest Practices in Meetings and Events Revenue Management \n\nKey performance metrics: What should you measure and why?\nThe basics and benefits of empowering your sales team to maximize total revenue contribution\nHow to avoid the most common mistakes hotels make with meeting and event revenue management\nThings you can start doing now\, whether you have a huge team and a great sales system or a one-person office with a manual diary and GRC\n\n\nHeather Hart\, Director SmartSpace\, IDeaS \nRevenue Management for Meetings and Events \n– How to harness the hidden value of Meetings & Event Space\n– How much money are you losing in your Meeting Space?\n– How to forecast demand more accurately for your meeting Space\n– How to measure the Value of space and optimize its use\n– Thinking about your Meeting Space in the same way as your Bedrooms\n– Some simple steps you can take right now to improve performance. \n  \nPress here to sign up! It is free for HSMAI members. URL:https://hsmai.eu/event/afternoon-meeting-in-stockholm/ LOCATION:Grand Hôtel Stockholm\, Södra Blasieholmshamnen 8\, Stockholm\, 103 27\, Sweden ATTACH;FMTTYPE=image/jpeg:https://hsmai.eu/wp-content/uploads/sites/15/2018/11/fullsizeoutput_1f7.jpeg GEO:59.3297258;18.0757134 X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=Grand Hôtel Stockholm Södra Blasieholmshamnen 8 Stockholm 103 27 Sweden;X-APPLE-RADIUS=500;X-TITLE=Södra Blasieholmshamnen 8:geo:18.0757134,59.3297258 END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Amsterdam:20181126T083000 DTEND;TZID=Europe/Amsterdam:20181126T110000 DTSTAMP:20260614T180951 CREATED:20181109T143739Z LAST-MODIFIED:20181109T150112Z UID:10000209-1543221000-1543230000@hsmai.eu SUMMARY:HSMAI Breakfast Meeting\, Oslo DESCRIPTION:HSMAI Breakfast meeting: Revenue Management for Meetings and Events\nMeetings and Events will become a priority when commercial leaders see the growth opportunity for their organisations and how they can maximize their opportunities for improving revenues  \n  \nPress here to see the program. URL:https://hsmai.eu/event/hsmai-breakfast-meeting-oslo-2/ LOCATION:Grand Hotel Oslo\, Karl Johans gate 31\, 0159\, Oslo\, Norway ATTACH;FMTTYPE=image/jpeg:https://hsmai.eu/wp-content/uploads/sites/15/2018/11/coffee-break-1177540_1280.jpg ORGANIZER;CN="HSMAI Norway":MAILTO:postbox@hsmai.no GEO:59.9141652;10.7398777 X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=Grand Hotel Oslo Karl Johans gate 31 0159 Oslo Norway;X-APPLE-RADIUS=500;X-TITLE=Karl Johans gate 31\, 0159:geo:10.7398777,59.9141652 END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Amsterdam:20181120T133000 DTEND;TZID=Europe/Amsterdam:20181120T180000 DTSTAMP:20260614T180951 CREATED:20180703T093939Z LAST-MODIFIED:20181113T102733Z UID:10000204-1542720600-1542736800@hsmai.eu SUMMARY:Revenue Management for Meetings and Events DESCRIPTION:[vc_row][vc_column][vc_column_text css=”.vc_custom_1540466476280{margin-bottom: 0px !important;}”]Meetings and Events will become a priority when commercial leaders see the growth opportunity for their organisations and how they can maximize their opportunities for improving revenues  \nTarget group for this meeting: Revenue Managers\, Commercial leaders\, Event Managers\, Sales & Marketing\, General Manager & Assistant General Managers and Food & Beverage Managers. \nWe are happy to invite you to the HSMAI Region Europe event on Tuesday November 20th. The event will take place at The Student Hotel Amsterdam City\, Wibautstraat Amsterdam. Sign up today! \nDirections: Please use the entrance of Collab (Wibautstraat 131D) in order to get to The Parool Theater. \nProgram:\n[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][mk_table] \n\n\n\n\nTime\nWhat\n\n\n\n\n\n\n13:30 – 14:00\nArrival & registration\n\n\n\n\n14:00 – 14:45\nHow to harness the hidden value of Meetings & Event Space \n\nHow much money are you losing in your Meeting Space?\nHow to forecast demand more accurately for your meeting Space\nHow to measure the Value of space and optimize its use\nThinking about your Meeting Space in the same way as your Bedrooms\nSome simple steps you can take right now to improve performance.\n\nBy Heather Hart\, Director SmartSpace at IDeaS\n\n\n\n\n14:45 – 15:30\nHotels and Event venues: how to increase your revenue and decrease your costs in M&E Sales. \nBy Joonas Ahola\, Founder and CEO at MeetingPackage.com\n\n\n\n\n15:30 – 16:00\nDiscussion\n\n\n\n\n16:00 – 17:00\nNetworking & drinks\n\n\n\n\n\n\n\n\n\n\n[/mk_table][/vc_column][/vc_row][vc_row][vc_column][vc_column_text] \nRegister for this Educational? \nPlease click here to register.\n[/vc_column_text][/vc_column][/vc_row] \n  \n  URL:https://hsmai.eu/event/revenue-management-for-meetings-and-events/ LOCATION:Student Hotel Amsterdam\, Wibautstraat 131D\, Amsterdam\, Netherlands ATTACH;FMTTYPE=image/jpeg:https://hsmai.eu/wp-content/uploads/sites/15/2018/07/fullsizeoutput_1ea.jpeg ORGANIZER;CN="HSMAI Holland":MAILTO:postbox@hsmai.eu GEO:52.35388;4.9130831 X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=Student Hotel Amsterdam Wibautstraat 131D Amsterdam Netherlands;X-APPLE-RADIUS=500;X-TITLE=Wibautstraat 131D:geo:4.9130831,52.35388 END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Amsterdam:20181023T113000 DTEND;TZID=Europe/Amsterdam:20181023T190000 DTSTAMP:20260614T180951 CREATED:20180702T140156Z LAST-MODIFIED:20181018T145723Z UID:10000201-1540294200-1540321200@hsmai.eu SUMMARY:The HSMAI Day Spain DESCRIPTION:[vc_row][vc_column][vc_column_text css=”.vc_custom_1530520988276{margin-bottom: 0px !important;}”] \nWelcome to The HSMAI Day Spain\nNH Collection Eurobuilding Madrid\nTuesday October 23rd\nFrom 11:30- 19:00 including drinks and networking\nA full-day conference intended to provide you and your team an overview of current industry developments\, focusing on subjects HSMAI considers important to put on the industry’s agenda. \nTarget groups: GM´s and their leadership team\, Destination Directors\, Commercial Leaders\, HR\, RM Directors\, Sales & Marketers and HQ. \nIt´s free to attend for HSMAI company members working directly in the hotel\, event and travel industry. \nWe will end this productive day by handing out the HSMAI & Customer Alliance Guest Experience Award in co-operation with the German company Customer Alliance. The award is based on customer satisfaction data and reviews from different portals\, such as TripAdvisor\, booking.com\, Hotels.com\, Google\, Facebook and more. \n[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_btn title=”Sign up today!” color=”default” align=”center” i_icon_fontawesome=”fa fa-ticket” add_icon=”true” link=”url:https%3A%2F%2Fwww.eventbrite.co.uk%2Fe%2Fthe-hsmai-day-spain-tickets-47668407490|title:Sign%20up%20today!|target:%20_blank|”][vc_column_text] \nProgram\n[/vc_column_text][mk_table] \n\n\n\n\nTime\nWhat\n\n\n\n\n\n\n\n\n\n\n\n\n11:30-12:00\n\nRegistration\, coffee and networking\n\n\n\n\n\n12:00-12:15\n\nWelcome\nBy Ingunn Hofseth\, President & CEO\, HSMAI Region Europe\n\n\n\n\n12:15-12:20\n\nThe moderator for the day is Enzo Aita\, Vice President Marketing at RateGain – Hospitality\nEnzo Aita has over 14 years of hands-on experience in the Hotel\, Travel and Hospitality industries creating insightful business development strategies and utilizing an industry-wide reputation as a Revenue\, Sales and Marketing Management expertise. \n\n\n\n\n\n12:20-12:55\n\n\nLessons on how chatbots can become more than just talk but revenue drivers.\nChatbots and AI technologies have increasing become popular after global brands started adopting them for automation purpose. However\, the value of chatbot technology extends beyond improved customer service. Learn how other hotels are Leveraging the digital technology to enhance the guest experience and drive revenue at the same time. \nBy Akemi Tsunagawa\, Founder & CEO of Bespoke Inc in Tokyo. \nAkemi founded Bespoke in 2015 to create a new digital experience for travelers. Its AI concierge solution\, Bebot\, is world’s most used multilingual chatbot that replaces concierge desks to enhance guest experiences. Bebot is currently servicing wide range of clients from Narita International Airport to Sofitel Hotels.\nPrior to Bespoke\, Akemi worked in institutional product development roles at Fidelity International\, management consulting at Deloitte\, and investment banking at Macquarie Capital. \n\n\n\n\n\n12:55-13:15\n\nThe current state of hotel rate parity in Europe\, a deep dive into parity performance.\nOTA Insight will present findings from the first-ever Hotel Parity Report. Don´t miss it!\n\n\nBy Natividad Perez Granados\, Business Development at OTA Insight\n\n\n\n\n\n\n13:15-14:15\n \nLunch and networking\n\n\n\n\n\n\n14:15-14:50 \n\n\n\nAn update on all the interesting products from Google and hear what every company can learn from Google’s company culture\n\n\nBy Edward Lines\, Industry Manager\, Google \n\n\n\n\n\n\n14:50-15:20\n\n\nBest practices on brand segmentation\, repositioning\, efficiency and transformation\nBy Fernando Vives\, Chief Commercial Officer\, NH Hotel Group \nWith close to 20 years’ experience in the hospitality industry\, Fernando leads NH Hotel Group´s global commercial team and is a member of the Management Committee. \nAs Chief Commercial Officer his responsibilities include sales\, revenue management\, trade marketing\, distribution\, B2B Digital Sales\, business development and groups / transient Worldwide Central Reservation Offices\, including customer care. \nHe is an expert on Revenue Management\, Commercial practices and distribution with experience both in the urban and resort arena and operating hotels in all continents. \n\n\n\n\n\n15:20-15:50\n\n\nHotel marketing requires a strategy that recognizes the need for a strong presence. Philipp will in his presentation share his thoughts about hard and soft branding and the Pros and Cons of the choices\nBy Philipp Weghmann\, Executive Vice President of Europe\, Preferred Hotels & Resorts \nAs Executive Vice President of Europe\, Philipp Weghmann oversees the company’s growth and evolution in the region\, as well as ensuring the retention of nearly 200 member properties across 25 countries in Europe. \nWith more than 15 years of experience in the hospitality industry\, Philipp has an impressive record for supporting hotel owners and operators to achieve their sales\, marketing\, public relations and development goals. Philipp first joined Preferred Hotels & Resorts in 2006 in the role of Regional Director for the Iberian Peninsula and Mediterranean\, and grew the region’s membership from seven to more than 50 member hotels in less than five years. He then took on the role of Area Managing Director for Latin America and Caribbean for the next three years\, and\, during this time\, he was recognized for generating significant awareness of the Preferred Hotels & Resorts brand\, as well as increasing the company’s portfolio of luxury hotels & resorts across the region. \n\n\n\n\n\n15:50-16:10\n\n\nCoffee break and networking\n\n\n\n\n\n16:10-16:30\n\nInfluencing the Traveller Path to Purchase\n74% of travellers who book accommodations make TripAdvisor a part of their online journey. Join us at this session to learn how you can influence and maximise your reach to these booking-ready travellers. \n\nGet data-driven insights on traveller behaviour and purchase patterns\nDiscover how you can influence booking decisions on TripAdvisor\nAccess valuable tips and best practices used by hoteliers\n\nBy Mercedes Sánchez\, Senior Key Accounts Manager at TripAdvisor\n\n\n\n\n16:30-17:00\n \nRevenue vs. Marketing\nHow Revenue Managers and Marketers can achieve greatness \n\nTime\nQuantity\nValue\n\nBy Enzo Aita\, Vice President Marketing at RateGain – Hospitality \n\n\n\n\n\n17:00-17:45\n\nThe changing skills and competencies of future commercial leaders\nDebate with industry leaders and the delegates \nModerator: Simone Puorto\, Travel Tech Journalist\, tnooz \n\nWhat are the top issues facing your discipline and the industry as a whole today?\nIf your business’ priorities have changed in the last year\, what have they shifted away from\, and to?\nWhat components and competences need HSMAI’s attention?\nWhat is the next thing coming at us? Is it an opportunity\, or a challenge?\n\nSimone Puorto is a travel tech journalist for tnooz\, MBA Lecturer Professor for Business Schools such as ESSEC\, ESG and LUISS\, Advisory Board Member for BWG Strategy\, CEO & Founder of his own consulting firm\, co-founder of the startup “Tell the Hotel”\, public speaker\, panel moderator\, and writer for blogs and magazines such as HOTELSMag\, HotelTechReport and BookingBlog. He is a passionate marketing geek with twenty years of experience in the industry. Over the last two decades\, he has worked with hundreds of hotels\, web agencies\, startups and travel-tech providers worldwide\, and all these experiences ended up in two best-selling books and hundreds of articles.\n\n\n\n\n\n\n\n\nFernando Vives\, Chief Commercial Officer\, NH Hotel Group\n\n\n\n\n\n\n\n\n\nPhilipp Weghmann\, Executive Vice President of Europe\, Preferred Hotels & Resorts\n\n \n\n\n\n\n\n17:45-18:10\n\n\nHSMAI & Customer Alliance Guest Experience Award\n\nWe will end this productive day by handing out the HSMAI & Customer Alliance Guest Experience Award in co-operation with the German company Customer Alliance. The award is based on customer satisfaction data and reviews from different portals\, such as TripAdvisor\, booking.com\, Hotels.com\, Google\, Facebook and more. \n\n\n\n\n\n\n18:10-19:00\n \nDrinks and networking\n\n\n\n\n\n[/mk_table][/vc_column][/vc_row][vc_row][vc_column][vc_btn title=”Sign up today!” color=”default” align=”center” i_icon_fontawesome=”fa fa-ticket” add_icon=”true” link=”url:https%3A%2F%2Fwww.eventbrite.co.uk%2Fe%2Fthe-hsmai-day-spain-tickets-47668407490|title:Sign%20up%20today!|target:%20_blank|”][/vc_column][/vc_row] URL:https://hsmai.eu/event/the-hsmai-day-spain-october-23rd/ LOCATION:NH Collection Madrid Eurobuilding\, Calle Padre Damián\, 23\, Madrid\, 28036\, Spain ATTACH;FMTTYPE=image/jpeg:https://hsmai.eu/wp-content/uploads/sites/15/2018/07/56239501.jpg GEO:40.4583783;-3.6859762 X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=NH Collection Madrid Eurobuilding Calle Padre Damián 23 Madrid 28036 Spain;X-APPLE-RADIUS=500;X-TITLE=Calle Padre Damián\, 23:geo:-3.6859762,40.4583783 END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Amsterdam:20181023T100000 DTEND;TZID=Europe/Amsterdam:20181023T150000 DTSTAMP:20260614T180951 CREATED:20180703T083321Z LAST-MODIFIED:20181021T190153Z UID:10000203-1540288800-1540306800@hsmai.eu SUMMARY:CRME certification DESCRIPTION:HSMAI Region Europe will be in Berlin for the CRME certification\nInterCity Hotel Berlin Brandenburg\nTuesday October 23rd\nFrom 10:00 am – 3:00 pm\nHSMAI Region Europe will host an interactive Revenue Management workshop\, after which the participants will complete the globally recognised CRME certification exam. \nThe certification workshop will take place in Berlin from 10am to 3pm. By the end of the day there will be a exam. It is a multiple-choice exam and you have 60 minutes to complete it. Venue: InterCity Hotel Berlin Brandenburg. \nThe more you know\, and the more you can prove you know\, the better ROI you can provide to your employer or prospective employer\, the more you can improve your company’s bottom line\, and the better you can position yourself in your chosen discipline. \nThe Trainer\n \n\nThe trainer for the certification is Joanna Schröder\, Vice President Revenue Management at Deutsche Hospitality. \n\nJoanna is also a valued member of the HSMAI Region Europe Revenue Management Advisory Board and very active as an advisor and volunteer with HSMAI Region Europe. \nAbout the CRME\nThe CRME designation is recognition that you are: \n\nA professional in the field of revenue management and clearly conversant with its intricacies and importance\nCompetent to develop an infrastructure to support revenue management within the framework of an organization\nAble to maximize revenue opportunities and optimize profits by managing revenue\nCapable of making informed decisions to accept or reject pieces of business to meet overall organizational goals\nProficient at the art and science of revenue management\n\nPricing\nHSMAI Region Europe CRME workshop\, digital CRME Study Guide and certification exam. Workshop includes coffee\, tea and lunch. \nHSMAI Region Europe Members: EUR 695\nNon-members: EUR 795 \n \nHow do I earn the CRME designation?\nFor more information and the application form\, please contact us at postbox@hsmai.eu \nSo far HSMAI Region Europe has CRME certified many top professionals from each of the following companies: \n\nAccorHotels\nAvvio\ncitizenM Hotels\nChoice Hotels\nCopenhagen Admiral Hotel\nCrown Moran Hotel\nDeutsche Hospitality\nDiamond Resorts International\nDuetto\nFirst Hotels\nHotelPartner Yield Management\nHotel Tonight\nIDeaS Revenue Solutions\, a SAS Company\nIberostar\nInfData Analytics\nInfor\nInfor EasyRMS\nKempinski Hotels SA\nLouvre Hotels Group\nMövenpick Hotels & Resorts\nNordic Choice Hotels\nNorlandia Hotel Group\nOTA Insight\nParkdean Holidays\nPricematch\nReburg & Partners\nRedefine BDL Hotels Ltd\nRossi Boutique Hotel & SPA\nSagacity\nSabre Hospitality\nSANA Hotels\nScandic Hotels\nShort Stay Group\nSnapShot GmbH\nSokos Hotels\nStarboard Hotels\nSteigenberger Hotel Group\nThon Hotels\nTop Gahn Quality Coaching\nWordhotel Wings\n25hours Hotels URL:https://hsmai.eu/event/crme-certification-on-tuesday-october-23rd/ LOCATION:InterCity Hotel Berlin Brandenburg\, Germany ATTACH;FMTTYPE=image/jpeg:https://hsmai.eu/wp-content/uploads/sites/15/2018/07/fullsizeoutput_b8.jpeg ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Berlin:20181016T110000 DTEND;TZID=Europe/Berlin:20181016T180000 DTSTAMP:20260614T180951 CREATED:20180412T230712Z LAST-MODIFIED:20181016T082608Z UID:10000190-1539687600-1539712800@hsmai.eu SUMMARY:The HSMAI Day Germany DESCRIPTION:[vc_row][vc_column][vc_column_text] \nWelcome to The HSMAI Day Germany \nin cooperation with\n\nScandic Berlin Kurfürstendamm\nTuesday October 16th\nFrom 11:00- 18:00 including drinks and networking\nA full-day conference intended to provide you and your team an overview of current industry developments\, focusing on subjects HSMAI considers important to put on the industry’s agenda. One of this year’s topic is Winning for customers and company culture through HSMAI Region Europe’s program\, The Service Pledge. Tomorrow’s winners are companies that invest in their company culture and bringing the customer experience to the boardrooms. Your company culture and internal communication have a big impact on your reputation\, repeat business and results\, the Service Pledge program gives you tools to fine tune your management of these. \nTarget groups: GM´s and their leadership team\, Destination Directors\, Commercial Leaders\, HR\, RM Directors\, Sales & Marketers and HQ. \nIt´s free to attend for HSMAI company members working directly in the hotel\, event and travel industry. \nWe will end this productive day by handing out the HSMAI & Customer Alliance Guest Experience Award in co-operation with the German company Customer Alliance. The award is based on customer satisfaction data and reviews from different portals\, such as TripAdvisor\, booking.com\, Hotels.com\, Google\, Facebook and more. \n[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][mk_button corner_style=”full_rounded” size=”medium” icon=”mk-moon-ticket” icon_anim=”side” url=”https://www.eventbrite.co.uk/e/the-hsmai-day-germany-tickets-44016364130″ align=”center” button_custom_width=”350″ bg_color=”#663399″]Sign up today![/mk_button][/vc_column][/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1530019989601{margin-bottom: 0px !important;}”] \n Program\n[/vc_column_text][mk_table] \n\n\n\n\nTime\nWhat\n\n\n\n\n\n\n11:00-11:30\n\nRegistration\, coffee and networking\n\n\n\n\n\n11:30-11:40\n\nWelcome\nBy Ingunn Hofseth\, President & CEO\, HSMAI Region Europe \n\n\n\n\n\n11:40-12:10\n\nGrowing Direct Bookings – OTA marketing tactics and how to reply to them\nBy Ralf Denke\, Vice President E-Business\, Deutsche Hospitality \nRalf Denke is Vice President E-Business at the German hotel group Deutsche Hospitality and since January 2015 has been responsible for the whole digital strategy of their brands “Steigenberger Hotels and Resorts”\, “IntercityHotel” and “Jaz in the city”. He manages the online distribution\, online marketing activities and innovation projects for around 100 hotels globally. Ralf has been working in the digital industry for almost 15 years\, mainly at successful startup companies in the travel industry before he joined Deutsche Hospitality. \nRalf is also a member of the HSMAI Region Europe Distribution Advisory Board. \n\n\n\n\n\n12:10-12:30\n\nThe current state of hotel rate parity in Europe\, a deep dive into parity performance.\nOTA Insight will present findings from the first-ever Hotel Parity Report. Don´t miss it!\n\n  \nBy Daniel Brand\, Business Development Manager ay OTA Insight \n\n\n\n\n\n\n12:30-13:30\n\n\nLunch and networking\n\n\n\n\n\n13:30-14:00\n\nHow can you take advantages from HSMAI Region Europe Digital Expert LAB in developing your team?\nBy Margitte Verkruijsse-Reiner\, Project Manager\, Digital Expert program\, HSMAI Region Europe \n\n\n\n\n\n14:00-14:30\n\n\nThe changing skills and competences of future commercial leaders. Moving towards a coaching leadership style.\nBy Susan Meinl\, Director Human Resources\, Design Hotels AG \nSusan is also a member of the HSMAI Region Europe Culture & People Advisory Board. \nThe HSMAI Day Germany will continue the debate from the HSMAI Region Europe Leadership Day in London about how both the customers and sales channels are changing and that it requires different competence of future executives and employees. It also requires a completely different interaction across disciplines and that we work less in “silos” within key areas that HSMAI has its focus: \n\nRevenue Management\nMarketing\nSales\nDistribution\nCulture & People\nInnovation\n\nBy the end of the day there will be a discussion with executive leaders from the hotel and travel industry in Germany \n\n\n\n\n\n14:30-14:50\n\n\nCoffee break and networking\n\n\n\n\n\n14:50-15:10\n\n\nDirect Booking Bermuda Triangle: Why are you losing your website visitors?\nBy André Bressel\, Head of Operations\, Hotelchamp \n\n\n\n\n\n15:10-15:30\n\n\nInfluencing the Traveller Path to Purchase with TripAdvisor\n74% of travellers who book accommodations make TripAdvisor a part of their online journey. Join us at this session to learn how you can influence and maximise your reach to these booking-ready travellers. \n\nGet data-driven insights on traveller behaviour and purchase patterns\nDiscover how you can influence booking decisions on TripAdvisor\nAccess valuable tips and best practices used by hoteliers\n\n\n\n\nBy Mirco Schanz\, Senior Key Account Manager DACH\, TripAdvisor \n\n\n\n\n\n\n\n\n15:30-16:15\n\n\nThe changing skills and competences of future commercial leaders\nModerator: Margitte Verkruijsse-Reiner\, Project Manager\, Digital Expert program\, HSMAI Region Europe \nDebate with industry leaders and the delegates \n\nWhat are the top issues facing your discipline … and the industry as a whole today?\nIf your business’ priorities have changed in the last year\, what have they shifted away from\, and to?\nWhat components and competences need HSMAI’s attention?\nWhat is the next thing coming at us? Is it an opportunity\, or a challenge?\n\n\n\n\n\n\n\n\n\nRalf Denke\, Vice President E-Business\, Deutsche Hospitality\n\n\n\n\n\n\n\n \n\nSusan Meinl\, Director Human Resources\, Design Hotels AG\n\n\n\n\n\n\n\n\n\nDirk Bremer\, President\,  Travel Industry Club\n\n\n\n\n\n\n16:15-16:40\n\n\nHSMAI & Customer Alliance Guest Experience Award\nWe will end this productive day by handing out the HSMAI & Customer Alliance Guest Experience Award in co-operation with the German company Customer Alliance. The award is based on customer satisfaction data and reviews from different portals\, such as TripAdvisor\, booking.com\, Hotels.com\, Google\, Facebook and more. \n\n\n\n\n\n16:40\n \nDrinks and networking\n\n\n\n\n\n[/mk_table][/vc_column][/vc_row][vc_row][vc_column][mk_button corner_style=”full_rounded” size=”medium” icon=”mk-moon-ticket” icon_anim=”side” url=”https://www.eventbrite.co.uk/e/the-hsmai-day-germany-tickets-44016364130″ align=”center” button_custom_width=”350″ bg_color=”#663399″]Sign up today![/mk_button][/vc_column][/vc_row][vc_row][/vc_row][vc_column][/vc_column][vc_column_text css=”.vc_custom_1530019989601{margin-bottom: 0px !important;}”] \n[/vc_column_text] URL:https://hsmai.eu/event/the-hsmai-day-germany/ LOCATION:Scandic Berlin Kurfürstendamm\, Augsburger Straße 5\, Berlin\, Berlin\, 10789\, Germany ATTACH;FMTTYPE=image/jpeg:https://hsmai.eu/wp-content/uploads/sites/15/2018/04/fullsizeoutput_b7.jpeg ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu GEO:52.500056;13.3383278 X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=Scandic Berlin Kurfürstendamm Augsburger Straße 5 Berlin Berlin 10789 Germany;X-APPLE-RADIUS=500;X-TITLE=Augsburger Straße 5:geo:13.3383278,52.500056 END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Amsterdam:20181011T083000 DTEND;TZID=Europe/Amsterdam:20181011T170000 DTSTAMP:20260614T180951 CREATED:20180702T145047Z LAST-MODIFIED:20181010T122820Z UID:10000202-1539246600-1539277200@hsmai.eu SUMMARY:The HSMAI Day Sweden DESCRIPTION:[vc_row][vc_column][vc_column_text css=”.vc_custom_1530520988276{margin-bottom: 0px !important;}”] \nWelcome to The HSMAI Day Sweden\nClarion Hotel Sign\, Stockholm\nThursday October 11th\nFrom 08:00- 17:00 including lunch\, drinks and networking\nThe HSMAI Day take place at Clarion Hotel Sign in Stockholm. A full-day conference intended to provide you and your team an overview of current industry developments\, focusing on subjects HSMAI considers important to put on the industry’s agenda. One of this year’s topic is Winning for customers and company culture through HSMAI Region Europe’s program\, The Service Pledge. Tomorrow’s winners are companies that invest in their company culture and bringing the customer experience to the boardrooms. Your company culture and internal communication have a big impact on your reputation\, repeat business and results\, the Service Pledge program gives you tools to fine tune your management of these. \nTarget groups: GM´s and their leadership team\, Destination Directors\, Commercial Leaders\, HR\, RM Directors\, Sales & Marketers and HQ. \nIt´s free to attend for HSMAI company members working directly in the hotel\, event and travel industry. \nSign up today!\nWe will end this productive day by handing out the HSMAI & Customer Alliance Guest Experience Award in co-operation with the German company Customer Alliance. The award is based on customer satisfaction data and reviews from different portals\, such as TripAdvisor\, booking.com\, Hotels.com\, Google\, Facebook and more. \nProgram:\n[/vc_column_text][mk_table] \n\n\n\n\nTime\nWhat\n\n\n\n\n\n\n\n\n\n\n\n\n08:00-09:00\nRegistration\, coffee and networking\n\n\n\n\n09:00-09:10\n \nWelcome  \nBy Ingunn Hofseth\, President & CEO\, HSMAI Region Europe \n\n\n\n\n\n\n09:10-09:20 \n\n\nThe moderator for the day is Andréas Näsman \nAndréas has over 35 years of experience in the travel industry where he worked in several areas of high level. Everything from charters\, airlines\, foreign tourist councils to the municipality. Managing Director\, Marketing Manager\, Business Manager\, Tourist Manager. Even trade fair organizer\, moderator\, lecturer and creator. \n\n\n\n\n\n\n09:20-10:00 \n\n\nTomorrow’s winners \nTomorrow’s winners are companies that invest in their company culture and bringing the customer experience to the boardrooms. Your company culture and internal communication have a big impact on your reputation\, repeat business and results. \nBy Karianne Røisland \n \nThe presentation will be in Norwegian \nKarianne Røisland boasts an 18-year-career in Nordic Choice Hotels\, since the very start\, at which point the chain had no more than five hotels\, and during the expansion\, until seeing 170 hotels. She is experienced in sales\, operations and HR\, both in individual hotels and in the hotel group’s headquarters\, and has advanced through the ranks\, from local sales manager through to hotel manager. Moving on to the corporate HQ\, as Region East Norway VP Sales and\, at a later stage\, for the Nordics. For several years she has also been involved in recruitment\, climate analysis\, mentor and trainee programs\, and in the development of the corporation’s qualification platform in the Choice Academy company\, a total supplier in competence development. Also\, she worked as Commercial Director in winter resort Hafjell/Kvitfjell by Alpinco. Since her 2011 leave of Nordic Choice Hotels she has acted as a self-employed consultant. \nKarianne is a certified HSMAI Region Europe Executive Coach\, among the consultants HSMAI will turn to in the execution of HSMAI program the Winning for Customer – The Service Pledge program \n\n\n\n\n\n\n10:00-10:40 \n\n\nCommunicative leadership in hospitality \nBy Yvonne Sörensen Björud\, Founder/CEO at Consiliandos AB \nThe presentation will be in Swedish \nAn international dedicated and determined CEO with a track record of successful “turn-arounds” of companies in the consumer and hospitality industries. Sales and marketing experience combined with strategic conception\, planning and great capability of implementation. Strong “people person” and communicator\, creating long term working relationships with clients\, customers\, owners\, the board\, management team\, employees and other business partners. The international experience includes management positions in the UK\, France\, Benelux and Switzerland. For many years she was the CEO of Berns. After that she became the CEO of Stureplansgruppen Hotels & Resorts \n\n\n\n\n\n10:40-11:10\n\nCoffee break and networking\n\n\n\n\n\n11:10-11:40 \n\n\nThe current state of hotel rate parity in Europe\, a deep dive into parity performance! OTA Insight will present findings from the first-ever Hotel Parity Report. Don´t miss it! \nBy Tijl Speetjens\, Business Development Manager\, OTA Insight \nThe presentation will be in English \n\n\n\n\n\n11:40-12:00\nInfluencing the Traveller Path to Purchase \n74% of travellers who book accommodations make TripAdvisor a part of their online journey. Join us at this session to learn how you can influence and maximise your reach to these booking-ready travellers. \n\nGet data-driven insights on traveller behaviour and purchase patterns\nDiscover how you can influence booking decisions on TripAdvisor\nAccess valuable tips and best practices used by hoteliers\n\nBy Alistair MacGregor\, Senior Key Accounts Manager at TripAdvisor \nThe presentation will be in English\n\n\n\n\n12:00-13:00\nLunch and networking\n\n\n\n\n13:00-13:40\n\nDriving Digital Transformation in a changing world \nBy Annelie Nässén\, Executive Vice President Global Sales & Marketing at Scandinavian Airlines (SAS) \nThe presentation will be in Swedish \nAnnelie Nässén has held many leading commercial positions at SAS since 1989. She has experience from Digital and B2B sales\, pricing\, revenue management\, distribution customer service\, EGO Stores and SAS Trading Travel Retail. During her time at SAS she has managed to implement a number of changes at a rapid pace\, both within the domestic and international landscape\, and at the same time delivering good results. \n\n\n\n\n\n13:40-14:10\n\n\nThe changing skills and competences of future commercial leaders \nBy Anant Vithlani\, Vice President Sales\, Nordic Choice Hotels and newly elected Chair of HSMAI Region Europe Sales Executive Advisory Board\, reports from the HSMAI Region Leadership Conference in London. \nThe presentation will be in Swedish \nThe HSMAI Day Sweden will continue the debate from the HSMAI Region Europe Leadership Day in London about how both the customers and sales channels are changing and that it requires different competence of future executives and employees. It also requires a completely different interaction across disciplines and that we work less in “silos” within key areas that HSMAI has its focus: \n\nRevenue Management\nMarketing\nSales\nDistribution\nCulture & People\nInnovation\n\nAfter Anants presentation there will be a discussion with executive leaders from the hotel and travel industry in Sweden. \n\n\n\n\n\n14:10-14:30\nCoffee break and networking\n\n\n\n\n14:30-15:15\n\nThe changing skills and competences of future commercial leaders \nPanel discussion with leaders from the industry:  \n\n\n\n\n\n\n\n\nAnnelie Nässén\, Executive Vice President Global Sales & Marketing at Scandinavian Airlines (SAS)\n\n\n\n\n\n\n\n\n\nYvonne Sörensen Björud\, Founder/CEO at Consiliandos AB\n\n\n\n\n\n\n\n\n\nEva Lundström\, Brand & Marketing Director at  Scandic Sweden\n\n\n\n\n\n\n15:15-15:40\nHSMAI & Customer Alliance Guest Experience Award\n \nWe will end this productive day by handing out the HSMAI & Customer Alliance Guest Experience Award in co-operation with the German company Customer Alliance. The award is based on customer satisfaction data and reviews from different portals\, such as TripAdvisor\, booking.com\, Hotels.com\, Google\, Facebook and more. \nThe presentation will be in English\n\n\n\n\n15:40\nDrinks and networking\n\n\n\n\n[/mk_table][/vc_column][/vc_row][vc_row][vc_column][vc_btn title=”Sign up today!” color=”default” align=”center” i_icon_fontawesome=”fa fa-ticket” add_icon=”true” link=”url:https%3A%2F%2Fwww.eventbrite.co.uk%2Fe%2Fthe-hsmai-day-sweden-tickets-47662449670|title:Sign%20up%20today!|target:%20_blank|”][/vc_column][/vc_row] URL:https://hsmai.eu/event/the-hsmai-day-sweden-october-11th/ LOCATION:Clarion Hotel Sign\, Östra Järnvägsgatan 35\, Stockholm\, 101 26\, Sweden ATTACH;FMTTYPE=image/jpeg:https://hsmai.eu/wp-content/uploads/sites/15/2018/07/cl_sign_fasad2.jpg ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu GEO:59.3347193;18.0530861 X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=Clarion Hotel Sign Östra Järnvägsgatan 35 Stockholm 101 26 Sweden;X-APPLE-RADIUS=500;X-TITLE=Östra Järnvägsgatan 35:geo:18.0530861,59.3347193 END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Amsterdam:20181004T083000 DTEND;TZID=Europe/Amsterdam:20181004T170000 DTSTAMP:20260614T180951 CREATED:20180426T193607Z LAST-MODIFIED:20180927T145611Z UID:10000197-1538641800-1538672400@hsmai.eu SUMMARY:The HSMAI Day Holland DESCRIPTION:[vc_row][vc_column][vc_column_text css=”.vc_custom_1530520988276{margin-bottom: 0px !important;}”] \nWelcome to The HSMAI Day Holland\nVan der Valk Hotel Amsterdam\nAddress: Joan Muyskenweg 20 1096 CJ Amsterdam\nThursday October 4th\nFrom 08:30- 17:00 including drinks and networking\nSign up today!\nA full-day conference intended to provide you and your team an overview of current industry developments\, focusing on subjects HSMAI considers important to put on the industry’s agenda. One of this year’s topic is Winning for customers and company culture through HSMAI Region Europe’s program\, The Service Pledge. Tomorrow’s winners are companies that invest in their company culture and bringing the customer experience to the boardrooms. Your company culture and internal communication have a big impact on your reputation\, repeat business and results\, the Service Pledge program gives you tools to fine tune your management of these. \nTarget groups: GM´s and their leadership team\, Destination Directors\, Commercial Leaders\, HR\, RM Directors\, Sales & Marketers and HQ. \nIt´s free to attend for HSMAI company members working directly in the hotel\, event and travel industry. \nWe will end this productive day by handing out the HSMAI & Customer Alliance Guest Experience Award in co-operation with the German company Customer Alliance. The award is based on customer satisfaction data and reviews from different portals\, such as TripAdvisor\, booking.com\, Hotels.com\, Google\, Facebook and more. \nProgram\n[/vc_column_text][mk_table] \n\n\n\n\nTime\nWhat\n\n\n\n\n\n\n08:30-09:00\nRegistration\, coffee and networking\n\n\n\n\n09:00-09:10\n\nWelcome \n– Ingunn Hofseth\, President & CEO\, HSMAI Region Europe \n\n\n\n\n\n09:10-09:40\n\nEmpathie versus technologie \nWat is het belang hiervan voor onze bedrijfstak in de toekomst? \n– Jordi Wientjes\, HSMAI Region Europe Executive coach \nJordi Wientjes is leisure consultant met jarenlange ervaring in de internationale hotel- en vrijetijdsbranche. Hij zal u in een korte presentatie aan de hand van een aantal voorbeelden uit de praktijk meenemen in de ontwikkelingen op het gebied van techniek\, concepten en service. Onlangs is Jordi gecertificeerd als HSMAI Region Europe Executive Coach voor het Winning for Customers – The Service Pledge programma. Dit concept biedt onze leden de mogelijkheid om met een interne opleiding op locatie van de opdrachtgever een eigen “Service Pledge” te ontwikkelen en in te vullen. \nThis presentation will be in Dutch \n\n\n\n\n\n09:40-10:00\nThe current state of hotel rate parity in Europe\, a deep dive into parity performance. OTA Insight will present findings from the first-ever Hotel Parity Report. Don´t miss it!  \n– Tijl Speetjens\, Business Development Manager\, OTA Insight \nThis presentation will be in English\n\n\n\n\n10:00-10:25\nLiberation Route Europe \nDe geschiedenis van de laatste 12 maanden van W.O.II in West-Europa. De verhalen\, de route\, de strijd om de vrijheid en de Herdenkingsjaren 2019/2020. Hoe verloren we onze vrijheid in 1940\, wat hebben we moeten doen om onze vrijheid terug te krijgen en wat doen we nu om onze vrijheid te beschermen. \nThis presentation will be in Dutch\n\n\n\n\n\n– Jurriaan de Mol\, Director Business Development & Operations\, NBTC Netherlands Board of Tourism & Conventions\n\n\n\n\n\n– Victoria van Krieken\, Chairwoman Liberation Route Europe Foundation\n\n\n\n\n10:25-10:55\nCoffee break and networking\n\n\n\n\n10:55-11:25\nThe Global Experience Marketplace strategy highlights & market insights \nMichiel de Vor\, Area Manager Global Chains\, Booking.com\n\n\n\n\n11:25-11:50\nTechnologie in de hospitality industrie \nThis presentation will be in Dutch\n\n\n\n\n\n– Frank Jongbloets\, Commercieel Manager\, Heuvelman Sound & Vision\n\n\n\n\n\n– Steven Zegelaar\, Marketing Manager\, Heuvelman Sound & Vision\n\n\n\n\n11:50-12:15\n\nListen\, translate & act – how to prepare your business for the future  \n– Angelique Klar\, DGA\, Business Future Fit BV \nThis presentation will be in Dutch \nHow to create winning teams in order to optimize your business and get ready for the next level \n\n\n\n\n\n12:15-13:15\nLunch and networking\n\n\n\n\n13:15-13:40\n\nHow can you take advantages from HSMAI Region Europe Digital Expert LAB in developing your team? \nThis presentation will be in Dutch \n– Margitte Verkruijsse-Reiner\, Project Manager\, Digital Expert program\, HSMAI Region Europe \n\n\n\n\n\n13:40-14:10\nAirbnb: the future of networked hospitality businesses \nThis presentation will be in Dutch \n– Jeroen Oskam\, Director Research Center\, Hotelschool The Hague\n\n\n\n\n14:10-14:30\n\nInfluencing the Traveller Path to Purchase with TripAdvisor \nAlistair MacGregor\, Senior Key Accounts Manager\, TripAdvisor \nThis presentation will be in English \n\n\n\n\n\n14:30-15:00\n\n\nCoffee break and networking \n\n\n\n\n\n15:00- 15:30\n\nThe changing skills and competences of future commercial leaders \n– Fred Witte\, Founding Partner BLOC bv and member of HSMAI Region Europe Innovation Advisory Board \nThis presentation will be in Dutch \nThe HSMAI Day Holland will continue the debate from the HSMAI Region Europe Leadership Day about how both the customers and sales channels are changing and that it requires different competence of future executives and employees. It also requires a completely different interaction across disciplines and that we work less in “silos” within key areas that HSMAI has its focus: \n\nRevenue Management\nMarketing\nSales\nDistribution\nCulture & People\nInnovation\n\nAfter the presentation there will be a discussion. \n\n\n\n\n\n15:30- 16:15\n The changing skills and competences of future commercial leaders. Panel discussion with leaders from the industry \nAngelique Klar\, DGA\, Business Future Fit BV \nArne Visser\, Chief Revenue Officer Center Parcs Europe \nJeroen Oskam\, Director Research Center\, Hotelschool The Hague \nJosje van Dongen\, Head of Innovation\, Hotelschool Maastricht \nMonique Jaspers\, Global Head of Digital Media\, Travelport \nPeter Heule\, CEO Short Stay Group \nThis presentation will be in Dutch \n\n\n\n\n\n16:15- 16:30\n \nHSMAI & Customer Alliance Guest Experience Award\n \nWe will end this productive day by handing out the HSMAI & Customer Alliance Guest Experience Award in co-operation with the German company Customer Alliance. The award is based on customer satisfaction data and reviews from different portals\, such as TripAdvisor\, booking.com\, Hotels.com\, Google\, Facebook and more. \nThe presentation will be in English \n  \n \n\n\n\n\n16:30\n Drinks and networking\n\n\n\n\n\n \n\n\n\n\n\n\n\n\n\n\n[/mk_table][/vc_column][/vc_row][vc_row][/vc_row][vc_column][/vc_column][vc_btn title=”Sign up today!” color=”primary” align=”center” i_icon_fontawesome=”fa fa-ticket” add_icon=”true” link=”url:https%3A%2F%2Fwww.eventbrite.co.uk%2Fe%2Fthe-hsmai-day-holland-tickets-47660091617|title:Sign%20up%20today!|target:%20_blank|”][vc_column_text] \n[/vc_column_text] URL:https://hsmai.eu/event/the-hsmai-day-amsterdam/ LOCATION:Van der Valk Hotel Amsterdam ATTACH;FMTTYPE=image/jpeg:https://hsmai.eu/wp-content/uploads/sites/15/2018/07/amsterdam-2799491_1920.jpg ORGANIZER;CN="HSMAI Holland":MAILTO:postbox@hsmai.eu END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Oslo:20180924T083000 DTEND;TZID=Europe/Oslo:20180924T170000 DTSTAMP:20260614T180951 CREATED:20180426T192240Z LAST-MODIFIED:20180824T122713Z UID:10000196-1537777800-1537808400@hsmai.eu SUMMARY:The HSMAI Day Norway DESCRIPTION:Welcome to The HSMAI Day Norway\nHotel Continental Oslo\nMonday September 24th\nFrom 08:30- 17:00 including drinks and networking\nA full-day conference intended to provide you and your team an overview of current industry developments\, focusing on subjects HSMAI considers important to put on the industry’s agenda. One of this year’s topic is Winning for customers and company culture through HSMAI Region Europe’s program\, The Service Pledge. Tomorrow’s winners are companies that invest in their company culture and bringing the customer experience to the boardrooms. Your company culture and internal communication have a big impact on your reputation\, repeat business and results\, the Service Pledge program gives you tools to fine tune your management of these. \nTarget groups: GM´s and their leadership team\, Destination Directors\, Commercial Leaders\, HR\, RM Directors\, Sales & Marketers and HQ. \nIt´s free to attend for HSMAI company members working directly in the hotel\, event and travel industry. \nWe will end this productive day by handing out the HSMAI & Customer Alliance Guest Experience Award in co-operation with the German company Customer Alliance. The award is based on customer satisfaction data and reviews from different portals\, such as TripAdvisor\, booking.com\, Hotels.com\, Google\, Facebook and more. \nPress here to see the program and to sign up! URL:https://hsmai.eu/event/the-hsmai-day-oslo/ LOCATION:Hotel Continental\, Stortingsgata 24/26\, Oslo\, 0117\, Norway ATTACH;FMTTYPE=image/jpeg:https://hsmai.eu/wp-content/uploads/sites/15/2018/04/fullsizeoutput_b6.jpeg ORGANIZER;CN="HSMAI Norway":MAILTO:postbox@hsmai.no GEO:59.9140399;10.7338908 X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=Hotel Continental Stortingsgata 24/26 Oslo 0117 Norway;X-APPLE-RADIUS=500;X-TITLE=Stortingsgata 24/26:geo:10.7338908,59.9140399 END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Amsterdam:20180918T140000 DTEND;TZID=Europe/Amsterdam:20180918T173000 DTSTAMP:20260614T180951 CREATED:20180426T191059Z LAST-MODIFIED:20180710T093118Z UID:10000195-1537279200-1537291800@hsmai.eu SUMMARY:Ahoy Gastvrij Rotterdam DESCRIPTION:[vc_row][vc_column][vc_column_text] \nAhoy Gastvrij in Rotterdam will take place Tuesday September 18th at Ahoy Gastvrij Rotterdam. This will be a very inspiring ‘hands-on’ event with Wouter de Vries jr. as speaker.\nIt is free to attend for HSMAI members. For non HSMAI members the price is 125 euro ex. VAT. \n[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][mk_button corner_style=”rounded” size=”medium” letter_spacing=”6″ icon=”mk-icon-ticket” icon_anim=”side” url=”https://www.eventbrite.co.uk/e/ahoy-gastvrij-rotterdam-september-18th-tickets-47705381079″ target=”_blank” align=”center” fullwidth=”true” margin_top=”20″ margin_bottom=”20″ margin_right=”3″ animation=”left-to-right” bg_color=”#663399″]Sign up today![/mk_button][/vc_column][/vc_row] \nProgram:\n14.00 – 14.30:  Registration \n\n \n14.30 – 16.00: Presentation by Wouter de Vries jr \n\nWouter de Vries jr. has an interesting résumé.  He was a lumberjack\, kibbutz volunteer and road-sweeper. Not for a week\, but for almost ten years. “When I was in my twenties I could only think in terms of freedom and happiness. I was in a state of born-to-run euphoria. I travelled a lot and worked hard. I studied Economics\, but at the time I felt that was a complete waste of time. I was left-wing\, idealistic and recalcitrant. I loved it!” \nNowadays\, Wouter de Vries jr. teaches service management at the Free University of Amsterdam. “It feels like playing a home match”\, says de Vries\, who is one of the most important authors and keynote speakers in the Netherlands in his field. He wrote 14 books on marketing and management\, for example \n\n`Dienstenmarketing Management’ (‘Service marketing management)\, De Vries jr.\, Wouter & Piet J.C. van Helsdingen (2005).\n`Strategische Dienstverlening’ (‘Strategic service management’)\, De Vries jr. & Goud (2003)\, (Dutch\, English and German edition)\n\nWouter de Vries jr. is actively involved in six MBA programs in the Netherlands. In-home he has rendered his services to approximately 150 organisations. His work is best described as ‘criticism with a smile’. He wears his heart upon his sleeve and\, and the same time\, enjoys life. De Vries jr. knows how to appreciate a good joke. His lectures are always interactive\, which makes it easier for him to fool his audience and get the message across. He addresses themes that are relevant in almost any management environment. Discussions usually go on way after his lecture has ended. “At the age of 35 I bought my first suit and matching tie. At present I am familiair with the plush in the board room\, but I am still at ease on any work floor.” \n\n\n16.00 – 17.30: Visit Gastvrij Rotterdam & Networking drinks \n  \nA big thank you to our sponsor Gastvrij Rotterdam! \n[vc_row][vc_column][mk_button corner_style=”rounded” size=”medium” letter_spacing=”6″ icon=”mk-icon-ticket” icon_anim=”side” url=”https://www.eventbrite.co.uk/e/ahoy-gastvrij-rotterdam-september-18th-tickets-47705381079″ target=”_blank” align=”center” fullwidth=”true” margin_top=”20″ margin_bottom=”20″ margin_right=”3″ animation=”left-to-right” bg_color=”#663399″]Sign up today![/mk_button][/vc_column][/vc_row] URL:https://hsmai.eu/event/ahoy-gastvrij-rotterdam/ LOCATION:Rotterdam Ahoy\, Ahoyweg 10\, Rotterdam\, 3084 BA\, Netherlands ATTACH;FMTTYPE=image/jpeg:https://hsmai.eu/wp-content/uploads/sites/15/2018/04/fullsizeoutput_b5.jpeg ORGANIZER;CN="HSMAI Holland":MAILTO:postbox@hsmai.eu GEO:51.8827599;4.4882087 X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=Rotterdam Ahoy Ahoyweg 10 Rotterdam 3084 BA Netherlands;X-APPLE-RADIUS=500;X-TITLE=Ahoyweg 10:geo:4.4882087,51.8827599 END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Amsterdam:20180914T090000 DTEND;TZID=Europe/Amsterdam:20180916T040000 DTSTAMP:20260614T180951 CREATED:20180705T112508Z LAST-MODIFIED:20180706T094805Z UID:10000206-1536915600-1537070400@hsmai.eu SUMMARY:HSMAI Service Pledge – Join us to develop your company’s Service Pledge DESCRIPTION:WINNING FOR CUSTOMERS – THE HSMAI SERVICE PLEDGE PROGRAM\nThe HSMAI Service Pledge programme give you the opportunity to review your strengths and put in place well researched actions to plug and customer experience gaps. Where it makes a difference to your results. \nThe margins for error is becoming much smaller. Companies like Tripadvisor\, Trivago and others are really good in telling what the service organizations actually delivers and what the customers want. This reduces the margins for mistakes even further. \nThe winners of tomorrow are those who invest in their company culture and bring the customer experience into the boardroom. To protect our return business\, we want to make sure that we reduce mistakes of when things go wrong to the least possible! The Service Pledge programme is a methodology to allow you to do that.  \nPress here to read more. URL:https://hsmai.eu/event/hsmai-service-pledge-join-us-to-develop-your-companys-service-pledge/ LOCATION:The Chesterfield Mayfair Hotel\, London\, 35 Charles St\, Mayfair\, London\, W1J 5EB\, United Kingdom ATTACH;FMTTYPE=image/jpeg:https://hsmai.eu/wp-content/uploads/sites/15/2018/07/fullsizeoutput_bb.jpeg ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu GEO:51.507668;-0.1470636 X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=The Chesterfield Mayfair Hotel London 35 Charles St Mayfair London W1J 5EB United Kingdom;X-APPLE-RADIUS=500;X-TITLE=35 Charles St\, Mayfair:geo:-0.1470636,51.507668 END:VEVENT END:VCALENDAR