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BEGIN:VEVENT
DTSTART;TZID=Europe/Amsterdam:20210126T112500
DTEND;TZID=Europe/Amsterdam:20210126T122500
DTSTAMP:20260502T092723
CREATED:20210118T135820Z
LAST-MODIFIED:20210118T141406Z
UID:10000288-1611660300-1611663900@hsmai.eu
SUMMARY:HSMAI Europe: Brand Chief Digital Officers Roundtable
DESCRIPTION:By Invitation Only\nTuesday January 26th 2021\nA separate invitation will be sent those that will be invited.  \n\n\n\n\nAttendance Eligibility\nAll Roundtables are by invitation only. Individuals are invited based on their specific role at a specific company (determined by company type and number of hotels in the company’s portfolio). Invitations are non-transferable. \nRoundtables are hosted by HSMAI Europe. While there is no cost to attend\, all attendees are expected to be members of HSMAI Europe. \nPlease let us know what Roundtables you and your company are interested to join included your position at the company\, by sending an email to postbox@hsmai.eu \n\nPress here for more information.
URL:https://hsmai.eu/event/hsmai-europe-brand-chief-digital-officers-roundtable/
LOCATION:Virtual
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Amsterdam:20210126T102000
DTEND;TZID=Europe/Amsterdam:20210126T112000
DTSTAMP:20260502T092723
CREATED:20210118T133857Z
LAST-MODIFIED:20210118T135810Z
UID:10000286-1611656400-1611660000@hsmai.eu
SUMMARY:HSMAI Europe: Chief Loyalty Officers Roundtable
DESCRIPTION:By Invitation Only\nTuesday January 26th 2021\nA separate invitation will be sent those that will be invited.  \n\n\n\n\nAttendance Eligibility\nAll Roundtables are by invitation only. Individuals are invited based on their specific role at a specific company (determined by company type and number of hotels in the company’s portfolio). Invitations are non-transferable. \nRoundtables are hosted by HSMAI Europe. While there is no cost to attend\, all attendees are expected to be members of HSMAI Europe. \nPlease let us know what Roundtables you and your company are interested to join included your position at the company\, by sending an email to postbox@hsmai.eu \n\nPress here for more information.
URL:https://hsmai.eu/event/chief-loyalty-officers-roundtable/
LOCATION:Virtual
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Berlin:20210126T090000
DTEND;TZID=Europe/Berlin:20210126T163000
DTSTAMP:20260502T092723
CREATED:20200206T081414Z
LAST-MODIFIED:20210120T133457Z
UID:10000258-1611651600-1611678600@hsmai.eu
SUMMARY:HSMAI Europe ROC 2021
DESCRIPTION:HSMAI Europe ROC 2021\nTuesday January 26th-Virtually\nSign up today!\nHSMAI Europe ROC 2021\nTuesday January 26th from 9am-4.30pm CET\n\nWelcome to Europe’s number one place for the latest trends and news in optimization\, digital marketing and distribution for the hospitality industry\nMeet our partners at the educational sessions!  They are all focused on elevating leadership and business acumen\, anticipating and responding to headwinds\, aligning sales\, marketing\, and revenue optimization efforts\, adapting to the ever-changing landscape of hospitality technology\, and driving profit throughout the customer journey.  The programme will be presented next week. \nIt is free to attend for HSMAI members working directly in the hotel and travel industry. \n\n\n\n\nTicket\n\n\nFee\n\n\n\nHSMAI Europe Industry member\nFree\n\n\nIndustry Non member\nEUR 195\n\n\nHSMAI Europe member Vendor\nEUR 495\n\n\nStudents\nEUR 25\n\n\n\n[vc_btn title=”Press here to sign up!” style=”3d” color=”default” align=”center” button_block=”true” link=”url:eur.cvent.me/avlQl?RefId=Home”]\n  \nPress here for more information. \nTop photo: Remy Merckx\, VP\, Global Digital at Radisson Hotel Group and HSMAIs moderator for the day and evening. Photo taken by Cameo Photography
URL:https://hsmai.eu/event/hsmai-europe-roc-2021/
LOCATION:London\, United Kingdom
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
GEO:55.378051;-3.435973
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Amsterdam:20201208T140000
DTEND;TZID=Europe/Amsterdam:20201208T150000
DTSTAMP:20260502T092723
CREATED:20201116T124443Z
LAST-MODIFIED:20201116T124611Z
UID:10000280-1607436000-1607439600@hsmai.eu
SUMMARY:HSMAI Europe live show sponsored by BCV\, a RateGain company
DESCRIPTION:[vc_row][vc_column][vc_column_text css=”.vc_custom_1605530767099{margin-bottom: 0px !important;}”]\n\nJoin HSMAI Europe & BCV´s live show about Social Media Tuesday December 8th from 2pm to 3pm CET!\nPress here for more information\n[/vc_column_text][/vc_column][/vc_row]
URL:https://hsmai.eu/event/hsmai-channel-hsmai-europe-live-show-sponsored-by-bcv-a-rategain-company/
LOCATION:Virtual
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Amsterdam:20201124T093000
DTEND;TZID=Europe/Amsterdam:20201124T110000
DTSTAMP:20260502T092723
CREATED:20201028T124858Z
LAST-MODIFIED:20201028T124858Z
UID:10000279-1606210200-1606215600@hsmai.eu
SUMMARY:HSMAI Europe Chief Revenue Officer Executive Roundtable
DESCRIPTION:More information to come
URL:https://hsmai.eu/event/hsmai-europe-chief-revenue-officer-executive-roundtable/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Amsterdam:20201104T100000
DTEND;TZID=Europe/Amsterdam:20201104T120000
DTSTAMP:20260502T092723
CREATED:20201028T124748Z
LAST-MODIFIED:20201028T124748Z
UID:10000278-1604484000-1604491200@hsmai.eu
SUMMARY:Curate- Creating a more diverse and transparent hospitality industry. In collaboration with Google Europe
DESCRIPTION:
URL:https://hsmai.eu/event/curate-creating-a-more-diverse-and-transparent-hospitality-industry-in-collaboration-with-google-europe/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Amsterdam:20201103T100000
DTEND;TZID=Europe/Amsterdam:20201103T120000
DTSTAMP:20260502T092723
CREATED:20200206T075933Z
LAST-MODIFIED:20201028T124643Z
UID:10000257-1604397600-1604404800@hsmai.eu
SUMMARY:Curate- Future Of Events. ln collaboration with Cvent
DESCRIPTION:
URL:https://hsmai.eu/event/curate-in-connection-to-wtm/
LOCATION:Virtual
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Amsterdam:20201029T140000
DTEND;TZID=Europe/Amsterdam:20201029T153000
DTSTAMP:20260502T092723
CREATED:20200910T135213Z
LAST-MODIFIED:20200910T135239Z
UID:10000277-1603980000-1603985400@hsmai.eu
SUMMARY:HSMAI Europe Sales Master Class
DESCRIPTION:[vc_row][vc_column][vc_column_text css=”.vc_custom_1599745437467{margin-bottom: 0px !important;}”]\nSign up the team today for HSMAI Europe Sales Master Class – Starting Thursday October 8th 2020\nTogether with our Sales Advisory Board in Europe we have developed a new programme in Sales. This programme will be offered for free for HSMAI members in Europe. Join HSMAI Europe Virtual Sales Master Class to learn from some of our best peers in the industry. \nPress here to read more\n[/vc_column_text][/vc_column][/vc_row]
URL:https://hsmai.eu/event/hsmai-europe-sales-master-class/2020-10-29/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Amsterdam:20201022T140000
DTEND;TZID=Europe/Amsterdam:20201022T153000
DTSTAMP:20260502T092723
CREATED:20200910T135213Z
LAST-MODIFIED:20200910T135239Z
UID:10000276-1603375200-1603380600@hsmai.eu
SUMMARY:HSMAI Europe Sales Master Class
DESCRIPTION:[vc_row][vc_column][vc_column_text css=”.vc_custom_1599745437467{margin-bottom: 0px !important;}”]\nSign up the team today for HSMAI Europe Sales Master Class – Starting Thursday October 8th 2020\nTogether with our Sales Advisory Board in Europe we have developed a new programme in Sales. This programme will be offered for free for HSMAI members in Europe. Join HSMAI Europe Virtual Sales Master Class to learn from some of our best peers in the industry. \nPress here to read more\n[/vc_column_text][/vc_column][/vc_row]
URL:https://hsmai.eu/event/hsmai-europe-sales-master-class/2020-10-22/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Amsterdam:20201015T140000
DTEND;TZID=Europe/Amsterdam:20201015T153000
DTSTAMP:20260502T092723
CREATED:20200910T135213Z
LAST-MODIFIED:20200910T135239Z
UID:10000275-1602770400-1602775800@hsmai.eu
SUMMARY:HSMAI Europe Sales Master Class
DESCRIPTION:[vc_row][vc_column][vc_column_text css=”.vc_custom_1599745437467{margin-bottom: 0px !important;}”]\nSign up the team today for HSMAI Europe Sales Master Class – Starting Thursday October 8th 2020\nTogether with our Sales Advisory Board in Europe we have developed a new programme in Sales. This programme will be offered for free for HSMAI members in Europe. Join HSMAI Europe Virtual Sales Master Class to learn from some of our best peers in the industry. \nPress here to read more\n[/vc_column_text][/vc_column][/vc_row]
URL:https://hsmai.eu/event/hsmai-europe-sales-master-class/2020-10-15/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Amsterdam:20201008T140000
DTEND;TZID=Europe/Amsterdam:20201008T153000
DTSTAMP:20260502T092723
CREATED:20200910T135213Z
LAST-MODIFIED:20200910T135239Z
UID:10000274-1602165600-1602171000@hsmai.eu
SUMMARY:HSMAI Europe Sales Master Class
DESCRIPTION:[vc_row][vc_column][vc_column_text css=”.vc_custom_1599745437467{margin-bottom: 0px !important;}”]\nSign up the team today for HSMAI Europe Sales Master Class – Starting Thursday October 8th 2020\nTogether with our Sales Advisory Board in Europe we have developed a new programme in Sales. This programme will be offered for free for HSMAI members in Europe. Join HSMAI Europe Virtual Sales Master Class to learn from some of our best peers in the industry. \nPress here to read more\n[/vc_column_text][/vc_column][/vc_row]
URL:https://hsmai.eu/event/hsmai-europe-sales-master-class/2020-10-08/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Amsterdam:20200916T150000
DTEND;TZID=Europe/Amsterdam:20200916T160000
DTSTAMP:20260502T092723
CREATED:20200812T112713Z
LAST-MODIFIED:20200812T112713Z
UID:10000273-1600268400-1600272000@hsmai.eu
SUMMARY:By invitation only: HSMAI Europe CHRO Executive Roundtable
DESCRIPTION:HSMAI Region Europe in cooperation with HSMAI Foundation would like to invite you to attend a complimentary by-invitation-only virtual Executive Roundtable exclusively for Chief Human Resource Officers from hotel companies.\n\n\n\n\nWednesday the 16th of September at 3 PM CET\n\nPress here for more information
URL:https://hsmai.eu/event/by-invitation-only-hsmai-europe-chro-executive-roundtable/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Amsterdam:20200715T120000
DTEND;TZID=Europe/Amsterdam:20200715T130000
DTSTAMP:20260502T092723
CREATED:20200624T090808Z
LAST-MODIFIED:20200709T064357Z
UID:10000272-1594814400-1594818000@hsmai.eu
SUMMARY:HSMAI Europe Webinar: The all-new Customer Journey - an expert outlook on coming challenges and opportunities
DESCRIPTION:[vc_row][vc_column][vc_column_text] \n[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1593086862686{margin-bottom: 0px !important;}”]\nJoin us for our webinar on Wednesday July 15th from 12pm -1pm CEST. Leading industry experts will share key data on European market developments and first-hand insight on new challenges and opportunities in views of the fast-changing Customer Journey. Sign up today for a free-of-charge participation.\n  \nMonique Jaspers-Wijn\, Global Head Data Insights & Digital Media\, Travelport and Chair of HSMAI Region Europe Customer and Distribution Advisory Board will welcome and introduce the moderator and panelists. \n\n\n\n\n\n\n\n[/vc_column_text][vc_column_text css=”.vc_custom_1593087756340{margin-bottom: 0px !important;}”]The moderator for the webinar will be Sascha Dalig. He is a Hotel Operations Expert and Keynotespeaker. \n  \nThe key take-aways of this session will be: \nBusiness – What do you think will come back first? And Why? And possibly When? \n\nInternational vs Domestic? Leisure vs Business?\n\nCustomer behaviour – How do you see change in the future? \n\nOTA’s? Wholesalers? FIT? Travel Agents? Direct? Etc\n\nClients expectations – How do you see the customer expectations change? \n\nAwareness? Content? Cleanliness? Confidence? Trust?\n\nCommunication – How do see yourself interacting during the different touchpoints with the customer? \n\nSearch? Book? Pre-trip? During-trip? Post-trip?\n\n\nHow do expect to leverage technology during the different touchpoints of the customer journey?\n\nSuccess  – What does ‘Good’ look like? \n\nResults? Customer Experience?\n\nTechnology- How do you expect to leverage technology during the different touchpoints of the customer journey?[/vc_column_text][vc_column_text css=”.vc_custom_1592480771106{margin-bottom: 0px !important;}”]\nThe panelists:\n[/vc_column_text][vc_column_text css=”.vc_custom_1592482106523{margin-bottom: 0px !important;}”]Jonathan Liu\, Director of Revenue Strategy & Marketing Operations\, GLH Hotels[/vc_column_text][vc_column_text css=”.vc_custom_1592482124848{margin-bottom: 0px !important;}”]Sally Richards\, Managing Director\, RaspberrySky Services Limited[/vc_column_text][vc_column_text css=”.vc_custom_1592988892339{margin-bottom: 0px !important;}”]Suzie Thompson\, Vice President Commercial (Marketing & Brand Strategy\, Sales\, Revenue Management)\,Red Carnation Hotels – part of the TTC family of brands[/vc_column_text][vc_separator][vc_column_text css=”.vc_custom_1592993169275{margin-bottom: 0px !important;}”] \nEurope Markets\nMark Haywood\, Senior Vice President – Europe\, North Africa\, The Caucuses\, & Brazil at RateGain Technologies and member of HSMAI Region Europe Customer and Distribution Advisory Board will also be sharing  some data around Europe Markets.[/vc_column_text][vc_column_text css=”.vc_custom_1592993220312{margin-bottom: 0px !important;}”]Michael Hucho\, Management Expert & Independent Consultant and member of HSMAI Region Europe Customer and Distribution Advisory Board will close the session with a short recap of the day[/vc_column_text][vc_column_text css=”.vc_custom_1592989607580{margin-bottom: 0px !important;}”]\nRegister here:\n[/vc_column_text]\n\n                 \n \n                        Name*\n                            \n                            \n                                                    \n                                                    First\n                                                \n                            \n                            \n                                                    \n                                                    Last\n                                                \n                            \n                        Company*Title*Email*\n                            \n                        \n          \n            \n            \n            \n            \n            \n            \n            \n            \n            \n            \n            \n            \n            \n        \n                        \n                        \n[/vc_column][/vc_row]
URL:https://hsmai.eu/event/hsmai-europe-webinar-what-does-the-new-customer-journey-look-like-what-opportunities-will-that-give-you/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Amsterdam:20200702T090000
DTEND;TZID=Europe/Amsterdam:20200702T170000
DTSTAMP:20260502T092723
CREATED:20200206T074359Z
LAST-MODIFIED:20200618T075806Z
UID:10000256-1593680400-1593709200@hsmai.eu
SUMMARY:Postponed: HSMAI Region Europe Leadership day in Berlin
DESCRIPTION:HSMAI Region Europe Leadership day 2020 in Berlin\nBy invitation only just for Advisory Board member from the industry and some of our sponsors\nMore information to come!\n  \nPhoto taken by Cameo Photography
URL:https://hsmai.eu/event/hsmai-region-europe-leadership-day-in-berlin/
LOCATION:Berlin
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Amsterdam:20200701T140000
DTEND;TZID=Europe/Amsterdam:20200701T183000
DTSTAMP:20260502T092723
CREATED:20190918T070338Z
LAST-MODIFIED:20200618T075742Z
UID:10000248-1593612000-1593628200@hsmai.eu
SUMMARY:Postponed: CURATE – THE EXECUTIVE INSIGHTS FORUM
DESCRIPTION:[vc_row][vc_column][vc_column_text]\n\nCURATE – THE EXECUTIVE INSIGHTS FORUM\nFor HSMAI Executive Members only\nWednesday July 1st 2020 in Berlin\n14.00 – 18.30 followed by dinner and networking\n“Leadership in Changing Times”\nWith great pleasure HSMAI Region Europe would like to invite HSMAI Executive Members to attend the fifth biannual Curate. \nTo RSVP for yourself or the delegate from your organization\, sign up here.\nBecause this is an invitation-only event\, we want to make you aware that we will consider each sign-up separately. \n\n[/vc_column_text][vc_gmaps link=”#E-8_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”][/vc_column][/vc_row]
URL:https://hsmai.eu/event/curate-the-executive-insights-forum-2/
LOCATION:Berlin
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200628
DTEND;VALUE=DATE:20200704
DTSTAMP:20260502T092723
CREATED:20190926T140647Z
LAST-MODIFIED:20200618T075534Z
UID:10000249-1593302400-1593820799@hsmai.eu
SUMMARY:Postponed: HSMAI Region Europe COMMERCIAL SUMMER CAMP 2020
DESCRIPTION:[vc_row][vc_column][rev_slider_vc alias=”HSMAI Commercial SummerCamp 2020″][vc_column_text css=”.vc_custom_1570008733071{margin-bottom: 0px !important;}”]\nHSMAI Region Europe COMMERCIAL SUMMER CAMP 2020\nwill take place in Berlin\, Germany\nThe date is now set and it will take place from\n28 June to 3 July 2020\n[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_tta_tabs shape=”round” color=”violet” spacing=”” active_section=”1″][vc_tta_section title=”Join us” tab_id=”1581939828136-c0d8a76f-8d90″][vc_column_text css=”.vc_custom_1583488221237{margin-bottom: 0px !important;}”]\nAfter the fantastic feedback on this year Commercial Summer Camp we have now set the dates and destination for next year. It will take place in Berlin from June 28th to July 3rd\nAre you interested in joining? Please contact us at postbox@hsmai.eu for more information \nPotential candidate profile \nThe Commercial Summer Camp focuses on developing cross-functional strategic thinking and leadership skills\, to enable tomorrow’s commercial leaders in the hospitality industry. The ideal candidate is already a sales\, marketing\, or revenue management expert or a property leader with the ambition and desire to understand all of the specific disciplines and what it takes to keep them all running smoothly together. \nPrices \n\nPrice for HSMAI members per person: EUR 2900 including full day programme\, material\, coffee\, lunch and dinner\nPrice for Non-members per person: EUR 5900 including full day programme\, material\, coffee\, lunch and dinner\n\nEach participant has to pay for their own travel and accommodation. \nPress here to sign up! \nThe registration is binding and are non refundable. \nCornell \nThe first two days are in collaboration with Cornell School of Hotel Administration and also includes a Certificate for each participant upon completion of the 2 days programme\, bearing the Cornell logo.[/vc_column_text][/vc_tta_section][vc_tta_section title=”Programme” tab_id=”1581939828184-2165368e-5940″][vc_column_text css=”.vc_custom_1581939929142{margin-bottom: 0px !important;}”]\nAbout the two days Executive Development programme:\nEssential Skills for Successful Leadership\nContent: \n\nExplore what defines leadership success\nFocus on your own leadership style\, cultural intelligence\, and motivational skills\nUnderstand how to inspire high levels of performance from all types of individuals\nImprove your problem solving and strategic thinking skills\nBuilding awareness of thinking traps and leadership bias\nIdentify and anticipate key challenges and opportunities in the industry\nLeading the millennial manager\nUsing emotional and cultural intelligence to avoid leadership traps\nDesigning your organization to motivate a diverse team\nCreating a strategy and culture of excellence\nPreparing others for innovation and change\nYour leadership brand and personal strategy\nDeveloping tomorrow’s leaders\n\nAbout the three following days:\nYou will be able to develop an overall Commercial Plan. This will expose you to certain elements that is very important for you to understand as a leader and that you do not come across often in other programmes. \nTopics include: \n\nDistribution strategy\nCommercial Technology strategy\nBranding strategy\nBuilding commercial teams\nCustomer Centricity\nData and CRM strategy\nCalculating ROI on marketing and sales activities\nSales Theory\, Sales Strategy\, Sales Leadership and Hands-on tips\n\n[/vc_column_text][/vc_tta_section][vc_tta_section title=”Schedule” tab_id=”1581939946000-392dea57-d6e1″][mk_table]\n\n\n\nDate & Time\nTopic\nActivity \n\n\n\n\n\nPre-Work\n\nMarket research\nUnderstanding your market\, brands and more \n\n\n\n\nSun\, 28 June\n\n\n\n\n\n16:00-18:30\n\n\nRegistration is open\nParticipants are invited to register\n\n\n18:30-20:30\n\n\nWelcome followed by dinner\nYou will meet the other participants\n\n\n\nMon\, 29 June\n\n\n\n\n\n08:30-12:30\nEssential Skills for Leadership\n\nBeing a Leader\nEssential Skills for Successful Leadership\n\n\n12:30-13:30\n\n\nLunch\n\n\n\n13:30- \n17:00/17:30\nEssential Skills for Leadership\n\nThe session from the morning continues\n\n\n\n19:00\n\n\nDinner followed by homework\n\n\n\n\nTue\, 30 June\n\n\n\n\n\n08:30-12:30\nEssential Skills for Leadership\n\nLeading Your Team\nEssential Skills for Successful Leadership\n\n\n12:30-13:30\n\n\nLunch\n\n\n\n13:30- \n17:00/17:30\nEssential Skills for Leadership\n\nThe session from the morning continues\n\n\n\n19:00\n\n\nDinner followed by homework\n\n\n\n\nWed\, 1 July\n\n\n\n\n\n08:00-10:00\nWhy Commercial Strategy\n\nBuilding a Commercial Strategy and the teams to do it\nCurrent industry trends and the future of the commercial function\n\n\n10:00-10:30\n\n\nBreak\n\n\n\n10:30-12:30\nUnderstanding and positioning your brand\n\nBrand Strategy\nThe building-blocks of a contemporary brand. How next generation brands are built; framework & toolbox.\n\n\n12:30-13:30\n\n\nWorking Lunch with experts\n\n\n\n13:30-14:30\nUnderstanding and positioning your brand\n\nThe session continues\n\n\n\n14:30-15:30\nUnderstanding and positioning your brand\n\nCustomer Centricity\nAbout delivering the promises made\, managing the perception and trust of the brand on social and digital media through the experiences delivered.\n\n\n15:30-16:30\n\n\nBreak\n\n\n\n16:30-18:00\nUnderstanding and positioning your brand\n\nStrategic Positioning\nConsiderations for strategic pricing & positioning hotels and the impact on performance\n\n\n19:00\n\n\nA tour of an innovative lifestyle hotel concept\, and of course\, plenty of networking opportunities\n\n\n\n\nThu\, 2 july\n\n\n\n\n\n08:00-10:00\nGuest Acquisition\n\nDistribution Strategy\nCost implications\, branding implications revenue implications\n\n\n10:00-10:30\n\n\nBreak\n\n\n\n10:30-12:30\nGuest Acquisition\n\nSales Strategy\nSales Strategy\, Sales Leadership and Hands-on tips\n\n\n12:30-13:30\n\n\nWorking Lunch with experts\n\n\n\n13:30-15:30\nGuest Acquisition\n\nData & CRM Strategy\nGDPR\, personalization\, loyalty programs and guest recognition\n\n\n15:30-16:00\n\n\nBreak\n\n\n\n16:00-18:00\nGuest Acquisition\n\nCalculating ROI on marketing & sales activities\n\n\n\n19:00\n\n\nDinner followed by homework\n\n\n\n\nFri\, 3 July\n\n\n\n\n\n08:00-10:00\nIdentify infrastructure\n\nCommercial Technology Strategy\nWhat choices to make to PMS\, RMS\, CRS\, Channel Manager\, cost implications\, training implications\, integration implications and more.\n\n\n10:00-10:30\n\n\nBreak\n\n\n\n10:30-12:00\nPresent to the Experts\n\nBusiness Case Preparation\nParticipants prepare for their business case presentation on Friday in teams of 2 to 3 participants\n\n\n12:00-13:00\n\n\nWorking Lunch with teams\n\n\n\n13:00-15:00\nPresent to the Experts\n\nBusiness Case Presentation\nIn teams of 2 to 3 participants 10 minutes presentation + 5 minutes Q&A = 1\,5 hours\n\n\n15:00\n\n\nGoodbyes\n\n\n\n\n[/mk_table][/vc_tta_section][vc_tta_section title=”HSMAI” tab_id=”1581939974552-d2859834-3ab8″][vc_column_text css=”.vc_custom_1581940011462{margin-bottom: 0px !important;}”]\nHSMAI – Hospitality Sales and Marketing Association International – is a global organization founded in the US in 1927. The Hospitality Sales and Marketing Association International (HSMAI) Region Europe is the European arm of the organisation.\n\nVision\nThe leading meeting place of the industry. \nMission\nThe Hospitality Sales and Marketing Association International (HSMAI) Region Europe is committed to growing business for the hotel\, event and travel industry and their partners\, and is the industry’s leading advocate for intelligent\, sustainable revenue growth on a local\, national and European level. The association provides practical tools\, insights\, and cutting edge expertise to enable knowledge sharing and enhance professional development as well as fuel sales\, inspire marketing\, transform businesses digitally and optimise revenue. \nWe aim to be the leading meeting place and the hospitality industry’s main source for knowledge\, community\, and recognition for leaders committed to professional development\, sales growth\, revenue optimisation\, marketing\, and branding. \nOur Service Pledge\n\nWe pledge to provide transparent and neutral environments\nWe pledge to drive personal and professional growth\nWe pledge to be your industry point of reference\nWe pledge to provide you with cutting edge tools to grow your business\nWe pledge to go above and beyond to engage you\n\nFor more information about HSMAI Region Europe please visit us at www.hsmai.eu or contact us at postbox@hsmai.eu or +47 916 52 873 \n[/vc_column_text][/vc_tta_section][vc_tta_section title=”Quotes” tab_id=”1581940023262-b7bd51a5-de65″][vc_column_text css=”.vc_custom_1581940031410{margin-bottom: 0px !important;}”]\nMeet some of our members:\nHSMAI to me is an institution where professionals discuss and exchange (not only) industry trends and challenges for now and the future in open settings or specialized boards. As a result\, HSMAI is able to create recommendations and programmes that will shape the industry and how we do business successfully in the future. \nRalf Denke\nVice President E-Business\, Deutsche Hospitality \nHSMAI gives you the chance of connecting in person with high value peers in the industry and exchanging ideas in an engaging\, informal and trusted environment. \nLennert de Jong\nChief Commercial Director CitizenM \nI work for a company that is large locally but small globally – that’s why it is really important to connect with colleagues within the industry to discuss on relevant topics and learn from my peers. HSMAI gives me an opportunity to do so. \nNina Nieminen\nDirector of Revenue management and Distribution\, Sokos Hotels \n  \nThe HSMAI is a fountain of knowledge and expertise\, not only in the field of Sales & Marketing\, but in Hospitality in general. Being a member is a great way for me to keep learning about our industry\, meet with senior leaders and recognised specialists and\, of course\, broaden my network. It also helps me bring the outside in and share this with my colleagues\, which in turn benefits IHG. \nGil Mulders\nFormer Head of Learning Europe at IHG – InterContinental Hotels Group \n  \n \nHSMAI Europe’s Digital Expert LAB is a unique initiative that provides a one stop shop for our industry to access a wealth of knowledge\, delivered by industry experts and thought leaders\, with a multi-channel\, customer focused and commercially minded approach \nSuzie Thompson\nVP – Marketing\, Distribution & Revenue Management\, Red Carnation Hotels \nWe have joined HSMAI REGION EUROPE because it gathers influent and highly committed professionals who are aiming to reflect\, act and make an impact on the Hospitality business. Being part of the new People & Culture Advisory board is a unique opportunity for me to work actively on topics such as the attractiveness of Hospitality for talents. It is also a fantastic platform for supporting leaders in acquiring\, developing and retaining great people in their organization. \nFrederic Toitot\nVP Learning & Development Revenue\, Digital & Distribution\nGlobal T&C\, AccorHotels \nSometimes when you are working in a company you tend to get into a state of home blindness where you get stuck into an Inside-Out perspective. To avoid that I try to broaden my perspective and knowledge by participating into different conferences and networks. HSMAI Sales Advisory Board consists of different type of companies and individual competences from both larger as smaller companies. I get the opportunity to contribute to develop our industry and in the same time fuel my own knowledge in Sales by being a part of it. \nAnant Vithlani\nVice President Sales\, Nordic Choice Hotels \n[/vc_column_text][/vc_tta_section][vc_tta_section title=”Cornell” tab_id=”1581940053325-3792b1e4-14a8″][vc_column_text css=”.vc_custom_1581940074532{margin-bottom: 0px !important;}”]\nCornell School of Hotel Administration\nThe first two days are in collaboration with Cornell School of Hotel Administration and also includes a Certificate for each participant upon completion of the 2 days programme\, bearing the Cornell logo. \nCornell is a private\, Ivy League university and the land-grant university for New York state. Cornell’s mission is to discover\, preserve and disseminate knowledge\, to educate the next generation of global citizens\, and to promote a culture of broad inquiry throughout and beyond the Cornell community. Cornell also aims\, through public service\, to enhance the lives and livelihoods of students\, the people of New York and others around the world.[/vc_column_text][/vc_tta_section][/vc_tta_tabs][vc_column_text css=”.vc_custom_1581940221767{margin-bottom: 0px !important;}”]The programme might change[/vc_column_text][/vc_column][/vc_row]
URL:https://hsmai.eu/event/hsmai-region-europe-commercial-summer-camp-2020/
LOCATION:Berlin
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Amsterdam:20200617T083000
DTEND;TZID=Europe/Amsterdam:20200617T120000
DTSTAMP:20260502T092723
CREATED:20200527T075427Z
LAST-MODIFIED:20200609T090948Z
UID:10000266-1592382600-1592395200@hsmai.eu
SUMMARY:The HSMAI Day Norway
DESCRIPTION:
URL:https://hsmai.eu/event/the-hsmai-day-norway-2/
LOCATION:Sentralen\, Øvre Slottsgate 3\,\, Oslo
GEO:59.9110262;10.7400385
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=Sentralen Øvre Slottsgate 3 Oslo;X-APPLE-RADIUS=500;X-TITLE=Øvre Slottsgate 3\,:geo:10.7400385,59.9110262
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200617
DTEND;VALUE=DATE:20200618
DTSTAMP:20260502T092723
CREATED:20200518T173514Z
LAST-MODIFIED:20200518T174521Z
UID:10000265-1592352000-1592438399@hsmai.eu
SUMMARY:HSMAI ROC@Home | June 17\, 2020
DESCRIPTION:HSMAI’s ROC is the premier event for hospitality revenue optimization professionals. In response to the unique challenges of 2020\, HSMAI Global is proud to present ROC@Home — a day-long experience designed to fuel your revenue recovery efforts. \nJoin the global community of hospitality leaders for ROC@Home. \nAbout ROC@Home\nNeither a virtual conference nor a replacement for HSMAI’s in-person ROC programs\, ROC@Home is an opportunity for hotel revenue professionals to reset\, refocus\, and reenergize\, with an exclusive toolkit to guide engagement with your team and more than 20 live expert sessions hosted by HSMAI regions around the globe. \nPress here to read more.
URL:https://hsmai.eu/event/hsmai-rochome-june-17-2020/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Amsterdam:20200422T100000
DTEND;TZID=Europe/Amsterdam:20200422T170000
DTSTAMP:20260502T092723
CREATED:20200228T101840Z
LAST-MODIFIED:20200326T113057Z
UID:10000259-1587549600-1587574800@hsmai.eu
SUMMARY:Postponed due to COVID-19: The HSMAI Day Spain in partnership with Mirai and The Hotels Network
DESCRIPTION:Postponed due to COVID-19\nWednesday April 22nd 2020 from 9 am to 5 pm followed by drinks and networking\n\n\nVenue TBC\n\nAbout The HSMAI Day \nThe HSMAI Day is a full day program meant to give you and your team an overview of what is going on in the industry. Trends\, numbers and updates you need – and topics that HSMAI believes are important that we as an industry focus on.  \nThe target group for The HSMAI Day is national and regional leaders in Marketing\, Sales\, Revenue Management\, Distribution and People & Culture.. If you are a Managing director in the hospitality and travel industry or a General Manager at a hotel: bring your management team! \n\n\n\n\n\n\n\n\nPrices to attend the conference: \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nHSMAI industry member: Free\nHSMAI vendor member: 195 Euro\nNon HSMAI industry member: 895 Euro\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n  \nPlease note that we have different pricing for HSMAI members and non-members. The tickets marked with “Industry” are for people working directly in the Hospitality Industry (hotels\, restaurants\, airlines\, car rentals\, destination companies and others)\, and the “vendor” tickets are for individuals from supplier organizations that market to the industry. \n\n\n\n\n\n\n\n\n\n\nCANCELLATION POLICY FOR DELEGATES:\nCancellations received four weeks (30 days) or more prior to the conference will receive a full refund. Cancellations received between three and two weeks prior to the conference are entitled to a 50% refund. Cancellations received within two weeks prior to the conference will not be refunded. All cancellations must be sent in writing to postbox@hsmai.eu
URL:https://hsmai.eu/event/the-hsmai-day-spain-in-partnership-with-mirai-and-the-hotels-network/
LOCATION:Madrid\, Spain\, Madrid\, Spain
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
GEO:40.4167754;-3.7037902
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Amsterdam:20200330T150000
DTEND;TZID=Europe/Amsterdam:20200330T160000
DTSTAMP:20260502T092723
CREATED:20200326T113341Z
LAST-MODIFIED:20200326T115122Z
UID:10000264-1585580400-1585584000@hsmai.eu
SUMMARY:HSMAI Europe Live Streaming Monday March 30th
DESCRIPTION:Shifting Gears –\nNavigating the rough terrain ahead and planning for smoother roads ahead\n \nIn this Live Streaming we will look into forecasting and also discuss best practices (or worse practices) from a commercial strategy standpoint. How can we\, in this downturn\, be proactive in planning for a recovery  \nWith everything that is happening regarding the Coronavirus\, we have started hosting live streamings of our events for our members\, on our HSMAI Channel. \nPress here for more information
URL:https://hsmai.eu/event/hsmai-live-streaming-monday-march-30th/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Amsterdam:20200326T080000
DTEND;TZID=Europe/Amsterdam:20200326T100000
DTSTAMP:20260502T092723
CREATED:20200303T100858Z
LAST-MODIFIED:20200312T143925Z
UID:10000260-1585209600-1585216800@hsmai.eu
SUMMARY:HSMAI Breakfast meeting in Oslo
DESCRIPTION:[vc_row][vc_column][vc_cta h2=”HSMAI: Corona situasjonen” color=”violet”]Vi vil gjerne informere om at vi på grunn av Corona-situasjonen ikke vil gjennomføre det kommende møtet torsdag 26. mars på Høyskolen Kristiania. Vi er lei oss for det\, men alles helse og trygghet må selvsagt prioriteres først og fremst. \nI tiden fremover vil vi arrangere ulike digitale møter i stedet. Allerede torsdag i forrige uke hadde vi et digitalt fagmøte for våre medlemmer.  Dersom du ikke deltok der\, kan du høre og se det her. \nTa godt vare på deg selv og familien og så ses vi snart igjen – digitalt i første omgang.[/vc_cta][vc_column_text css=”.vc_custom_1584023962442{margin-bottom: 0px !important;}”]\nUtsettes: HSMAI Frokostmøte\nTorsdag 26. mars på Høyskolen Kristiania i Ernsts Hage fra 08:00-10:00\nAdressen er Kirkegata 24\nVelkommen til HSMAI sitt frokosmøte torsdag 26. mars. Vi starter kl 08:00 med kaffe og litt frokost. Det faglige er fra kl 08:30. Det er GRATIS for HSMAI medlemmer å delta\n\n\n\nDu møter Remi Morken\, CCO\, SalesScreen. Han var juryleder for HSMAI Sales Award Norway og også juryleder for HSMAI Sales Award Europe tidligere i år. \nHvilke 5 prinsipper følger verdens beste salgsorganisasjoner? \nI dette frokostseminaret vil vi se på hvilke prinsipper dette er og komme med konkrete forslag til hvordan man kan gjennomføre enkle endringer som øker produktivitet\, konvertering fra prospekt til kunde og gjennomfører salgssyklusen raskere. \nMer om Remi Morken: \nSales professional with 13 years of experience in telecommunications\, insurance\, energy and SaaS-sales. Currently helping sales teams increase awareness\, motivation and productivity with visualization\, competitions and gamification.[/vc_column_text][vc_btn title=”Meld deg på i dag!” color=”violet” align=”center” i_icon_fontawesome=”fas fa-ticket-alt” add_icon=”true” link=”url:https%3A%2F%2Fwww.eventbrite.co.uk%2Fe%2Fhsmai-frokostmte-tickets-97709566945|||”][/vc_column][/vc_row]
URL:https://hsmai.eu/event/hsmai-breakfast-meeting-in-oslo-2/
LOCATION:Høyskolen Kristiania\, Kirkegata 24\, Oslo\, 0153\, Norway
ORGANIZER;CN="HSMAI Norway":MAILTO:postbox@hsmai.no
GEO:59.9111692;10.7449607
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=Høyskolen Kristiania Kirkegata 24 Oslo 0153 Norway;X-APPLE-RADIUS=500;X-TITLE=Kirkegata 24:geo:10.7449607,59.9111692
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Amsterdam:20200324T140000
DTEND;TZID=Europe/Amsterdam:20200324T180000
DTSTAMP:20260502T092723
CREATED:20200305T091704Z
LAST-MODIFIED:20200312T143725Z
UID:10000262-1585058400-1585072800@hsmai.eu
SUMMARY:HSMAI Meeting at Postillion Hotel Amsterdam
DESCRIPTION:[vc_row][vc_column][vc_cta h2=”HSMAI: Corona situation” color=”violet”]We would like to inform you that due to the corona situation we will not host the upcoming meeting Tuesday\, March 24 at the Postillion Hotel in Amsterdam We are sorry\, but of course the health and safety must be given priority first and foremost. \nIn the coming weeks we will arrange digital meetings instead. Already on Thursday last week we had a digital meeting for our members. If you did not attend\, you can see and hear it here. \nTake good care of yourself and your family and we’ll see you again soon – online![/vc_cta][vc_column_text css=”.vc_custom_1584023840701{margin-bottom: 0px !important;}”]\nCancelled: HSMAI Region Europe in Amsterdam\n5 MUST-HAVE PRINCIPLES OF HIGH-PERFORMING SALES TEAMS IN 2020\n  \n \nSpeaker: Remi Morken (CCO\, Salesscreen) \nSales professional with 13 years of experience in telecommunications\, insurance\, energy and SaaS-sales. Currently helping sales teams increase awareness\, motivation and productivity with visualization\, competitions and gamification. Remi was the chair of the HSMAI Europe Sales Award in London last January. \nWith Remi\, we will look at what these principles are and come up with specific suggestions on how to implement simple changes that increase productivity\, convert from prospect to customer and complete the sales cycle faster. \n  \n  \n14.00 welcome \n14.30 Start educational part \n16.00 end of educational part – start Network drinks! \n  \nSIGN UP HERE! \n\n  \n[/vc_column_text][/vc_column][/vc_row]
URL:https://hsmai.eu/event/hsmai-meeting-at-postillion-hotel-amsterdam/
LOCATION:Postillion Hotel Amsterdam\, Paul van Vlissingenstraat 8\, Amsterdam\, 1096 BK\, Netherlands
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
GEO:52.3340282;4.9215683
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=Postillion Hotel Amsterdam Paul van Vlissingenstraat 8 Amsterdam 1096 BK Netherlands;X-APPLE-RADIUS=500;X-TITLE=Paul van Vlissingenstraat 8:geo:4.9215683,52.3340282
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20200319T060000
DTEND;TZID=Europe/London:20200319T203000
DTSTAMP:20260502T092723
CREATED:20200305T123935Z
LAST-MODIFIED:20200312T150105Z
UID:10000263-1584597600-1584649800@hsmai.eu
SUMMARY:HSMAI evening meeting in London
DESCRIPTION:[vc_row][vc_column][vc_cta h2=”HSMAI: Corona situation” color=”violet”]We would like to inform you that due to the corona situation we will not host the upcoming meeting Thursday March 19th at The Royal Horseguards in London. We are sorry\, but of course the health and safety must be given priority first and foremost. \nIn the coming weeks we will arrange digital meetings instead. Already on Thursday last week we had a digital meeting for our members. If you did not attend\, you can see and hear it here. \nTake good care of yourself and your family and we’ll see you again soon – online![/vc_cta][vc_column_text css=”.vc_custom_1584023735245{margin-bottom: 0px !important;}”]\nCancelled: HSMAI Evening meeting in London\nThursday March 19th from 6 pm-7.30 pm followed by drinks and networking\nThe event will take place at The Royal Horseguards\nAddress: 2 Whitehall Ct\, Westminster\, London SW1A 2EJ\n[/vc_column_text][vc_cta h2=”5 MUST-HAVE PRINCIPLES OF HIGH-PERFORMING SALES TEAMS IN 2020″ txt_align=”center”]\n\n\n\n\n\nSpeaker: Remi Morken\, Chief Commercial Officer\, SalesScreen \nWith Remi\, we will look at what these principles are and come up with specific suggestions on how to implement simple changes that increase productivity\, convert from prospect to customer and complete the sales cycle faster. \nAbout Remi Morken: Sales professional with 13 years of experience in telecommunications\, insurance\, energy and SaaS-sales. Currently helping sales teams increase awareness\, motivation and productivity with visualization\, competitions and gamification. Remi was the chair of the HSMAI Europe Sales Award in London in January. \n\n\n[/vc_cta][vc_column_text css=”.vc_custom_1583411884153{margin-bottom: 0px !important;}”]\nIt is free to attend if you are a member of HSMAI working directly in the hotel & travel industry!\n[/vc_column_text][vc_btn title=”Sign up today!” style=”3d” color=”violet” align=”center” i_icon_fontawesome=”fas fa-ticket-alt” add_icon=”true” link=”url:https%3A%2F%2Fwww.eventbrite.co.uk%2Fe%2Fhsmai-evening-event-in-london-tickets-98390605951|||”][/vc_column][/vc_row]
URL:https://hsmai.eu/event/hsmai-evening-meeting-in-london/
LOCATION:The Royal Horseguards\, 2 Whitehall Ct\, Westminster\, London\, SW1A 2EJ
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
GEO:51.5058942;-0.1241837
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=The Royal Horseguards 2 Whitehall Ct Westminster London SW1A 2EJ;X-APPLE-RADIUS=500;X-TITLE=2 Whitehall Ct\, Westminster:geo:-0.1241837,51.5058942
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Amsterdam:20200310T090000
DTEND;TZID=Europe/Amsterdam:20200312T170000
DTSTAMP:20260502T092723
CREATED:20190927T130159Z
LAST-MODIFIED:20200219T105048Z
UID:10000250-1583830800-1584032400@hsmai.eu
SUMMARY:Excelling at Customer Centricity\, the ECC Programme in Oslo
DESCRIPTION:An Executive Coach Certification aiming for a pledge to excellence!\nExcelling at Customer Centricity\, the ECC Programme\, is an Executive Coach Certification with the aim for participants to become enablers of a culture of customer centric excellence\nComing up in Oslo\, March 10 – 12 from 9 am to 5 pm @THE THIEF\nFrom our ECC Programme in London in September \nTarget group:\nLeaders and other potential change agents that: \n\nAre eager to create excellent customer satisfaction and a great company culture\nWant to bring the customer experience into the board room\nBelieve in enabling a culture of customer centricity is a winning strategy\n\n  \nExecutive Coaches are trained by HSMAI Master Trainer:\nGil Mulders\, Former Head of Learning Europe at IHG – InterContinental Hotels Group and Chair of the HSMAI Region Europe People & Culture Advisory Board \n  \n  \n  \nPeer reviews and ratings on social media influence customer choice\, your reputation and brand. To be competitive and deliver promises\, in a world where everyone can express their opinions online immediately\, it’s more important than ever to foster a healthy\, resilient customer centric culture in your organisation. \nHSMAI (Hospitality Sales & Marketing Association) has developed a certification for executive coaches to guide organisations to excel. The new certification enables participants to coach teams in delivering promises that have a positive impact on the perception of the brand in social media. \nThe seven areas covered are closely intertwined:\n\nDefine: Develop and define your service culture\nCare: Manage your stakeholders\nBe proactive online: Let social media work for you by creating “instagramable guest experiences”\nBuild cultural muscle: Use culture as a means of turning barriers into empowerment\nEngage stakeholders through thoughtful and strategic communication\nRecover from complaints and turn them into advocacy\nMeasure: Make sure you are measuring what matters\n\n‘For many years I have wondered what strategy is most important amongst the many. I know believe the Excelling at Customer Centricity is the single best’ \n– Mike Leven\, long time industry leader and international “hotel icon” about the ECC Programme. \n  \nDuration:\nExcelling in Customer Centricity’ Certification consists of 4 modules in 3 full days (including evenings). \n \n  \n  \n  \n  \n  \n  \nPrices:\nExecutive Coach Training and certification: €2 450 for the three-day programme per person (excl. travel and accommodation) including a toolkit worth the value of €500 each. \nDue to economical support from NHO Reiselivs Utviklingsfond\, members of NHO Reiseliv and HSMAI get a special price if your company is a member of both HSMAI and NHO Reiseliv.  \nExecutive Coach Training and certification for HSMAI member and NHO Reiseliv member (you need to be a member of both organizations!): €1 225 for the three-day programme per person (excl. travel and accommodation) including a toolkit worth the value of €500 each. \n  \nAre you interested in joining?\nPress here to sign up or contact us at postbox@hsmai.eu
URL:https://hsmai.eu/event/excelling-at-customer-centricity-the-ecc-programme-in-oslo/
LOCATION:THE THIEF\, Landgangen 1\,\, Oslo\, 0252\, Norway
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
GEO:59.9077229;10.7205761
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=THE THIEF Landgangen 1 Oslo 0252 Norway;X-APPLE-RADIUS=500;X-TITLE=Landgangen 1\,:geo:10.7205761,59.9077229
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Amsterdam:20200305T150000
DTEND;TZID=Europe/Amsterdam:20200305T160000
DTSTAMP:20260502T092723
CREATED:20200303T102450Z
LAST-MODIFIED:20200303T102835Z
UID:10000261-1583420400-1583424000@hsmai.eu
SUMMARY:HSMAI Region Europe virtual meeting
DESCRIPTION:[vc_row][vc_column][vc_column_text]\nThe topic for the upcoming Curate in America and Europe is: Leadership in Changing Times\n\nIn addition\, with everything that is happening now regarding the Coronavirus\, we will host several virtual meetings with HSMAI Channel. The HSMAI Region Europe virtual meeting will take place on Thursday March 5th\, from 3 PM until 4 PM CET \nHow can we lead in the face of crisis? \nWhat do we need to know? \nHow can HSMAI help? \n[/vc_column_text][vc_empty_space][mk_button_gradient size=”large” corner_style=”full_rounded” grandient_color_from=”#663399″ grandient_color_fallback=”#f4f4f4″ text_color=”dark” url=”https://hsmai.eu/2020/03/03/hsmai-region-europe-virtual-meeting-on-thursday-march-5th-at-3-pm-until-4-pm-cet/” target=”_blank” align=”center”]Press here for more[/mk_button_gradient][/vc_column][/vc_row]
URL:https://hsmai.eu/event/hsmai-region-europe-virtual-meeting-thursday-march-5th-3-pm-4-pm-cet/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Amsterdam:20200305T073000
DTEND;TZID=Europe/Amsterdam:20200305T094500
DTSTAMP:20260502T092723
CREATED:20200205T142032Z
LAST-MODIFIED:20200228T203440Z
UID:10000255-1583393400-1583401500@hsmai.eu
SUMMARY:Important message: ITB Berlin 2020
DESCRIPTION:[vc_row][vc_column][vc_column_text css=”.vc_custom_1581585478685{margin-bottom: 0px !important;}”]\nImportant message: Due to the increasing spread of the novel coronavirus COVID-19\, the Federal Ministry of Health and the Federal Ministry of Economics have implied a cancellation of ITB Berlin 2020. That means this breakfast meeting will not take place. Read more here.\n\nHSMAI Breakfast meeting in Berlin\nThursday March 5\nHilton Berlin\, Mohrenstraße 30\nJoin HSMAI and many from our Advisory Boards at Hilton Berlin on Thursday March 5 in conjunction to ITB\nWe start at 07:30 with coffee and breakfast. The educational program start at 08:00\nCome and join us!\nIt is FREE if you work directly in the hotel and travel industry\n[/vc_column_text][vc_cta h2=”7-Minutes Lightning Round” h2_font_container=”color:%23663399″ h2_google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal” h4=”It has become a HSMAI tradition: Executives will share their best practices\, strategic insights\, and ideas for driving profit in 6 minutes and 40 second each.” h4_font_container=”color:%23000000″ h4_google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal” txt_align=”center” style=”3d” use_custom_fonts_h2=”true” use_custom_fonts_h4=”true”][/vc_cta][vc_column_text css=”.vc_custom_1581584837866{margin-bottom: 0px !important;}”]\nAfter the four 7-Minutes presentations we will continue the debate from ROC on January 28th at the Savoy Hotel in London:\n[/vc_column_text][vc_cta h2=”A 360 View – Focus On Cross-Functional Strategic Thinking And Expansion Of Traditional Roles” h2_font_container=”color:%23663399″ h2_google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal” h4=”In a candid conversation with actionable insights that you’ll only hear at HSMAI – the industry’s only organization committed to fueling sales\, inspiring marketing\, and optimizing revenue for the industry and their partners.” h4_font_container=”color:%23000000″ h4_google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal” txt_align=”center” style=”3d” use_custom_fonts_h2=”true” use_custom_fonts_h4=”true”][/vc_cta][vc_column_text css=”.vc_custom_1581579880744{margin-bottom: 0px !important;}”]\nThe moderator for the breakfast meeting will be:\n Amanda Elder\nChief Commercial Officer at Kempinski Hotels and member of the Kempinski Hotels Management Board[/vc_column_text][vc_column_text css=”.vc_custom_1582534944931{margin-bottom: 0px !important;}”]\n7-Minutes Lightning Round:\nDesigning digital marketing models to maximise revenue and profit for hotels\n\nBy Finnbar Cornwall\nSenior Industry Head\, Travel at Google[/vc_column_text][vc_column_text css=”.vc_custom_1582534170928{margin-bottom: 0px !important;}”]\nStrategic Selling\n\nBy Evert Schuele\nVice President Sales EAME & South West Asia at Hyatt Hotels Corporation and member of HSMAI Region Europe Sales Advisory Board[/vc_column_text][vc_column_text css=”.vc_custom_1582534178980{margin-bottom: 0px !important;}”]\nHear how Radisson Hotel Group have brought all channels and touch points with their customers into one group of people\, integrated omni-channel online marketing\nBy Remy Merckx\nVP Global Digital at Radisson Hotel Group[/vc_column_text][vc_column_text css=”.vc_custom_1582540430442{margin-bottom: 0px !important;}”]\nManagement by objectives\n\nBy Anant Vithlani\nVice President Sales at Nordic Choice Hotels and Chair of HSMAI Region Europe Sales Advisory Board[/vc_column_text][vc_column_text css=”.vc_custom_1582536379606{margin-bottom: 0px !important;}”]\nFollowed by a debate where you also will meet:\nTimothy Wiersma\nPresident and CEO at Revenue Generation and Chair of HSMAI Americas Revenue Optimization Advisory Board[/vc_column_text][vc_column_text css=”.vc_custom_1581579577620{margin-bottom: 0px !important;}”]\nHSMAI focuses on →Customer & Distribution →Revenue Optimization →Sales →Marketing and Branding →People & Culture →Innovation\n[/vc_column_text][vc_column_text css=”.vc_custom_1581587974862{margin-bottom: 0px !important;}”]\n\nCancellation Policy \nIf you register\, we expect you to attend. If\, for any reason\, you are not able to attend please let us know by text message +44 7951 780976 or e-mail postbox@hsmai.eu \nYou can cancel your registration until 48 hours before the start of the event. After that and in case of no-show we will charge you € 95\,- plus VAT. Thank you for your understanding. \nPhoto from HSMAI ROC 2020 at the Savoy Hotel in London[/vc_column_text][/vc_column][/vc_row]
URL:https://hsmai.eu/event/hsmai-breakfast-meeting-in-berlin-thursday-march-5/
LOCATION:Hilton Berlin\, Mohrenstraße 30\, Berlin\, Berlin\, 10117\, Germany
GEO:52.51217;13.392685
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=Hilton Berlin Mohrenstraße 30 Berlin Berlin 10117 Germany;X-APPLE-RADIUS=500;X-TITLE=Mohrenstraße 30:geo:13.392685,52.51217
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BEGIN:VEVENT
DTSTART;TZID=Europe/Amsterdam:20200218T140000
DTEND;TZID=Europe/Amsterdam:20200218T190000
DTSTAMP:20260502T092723
CREATED:20200113T144740Z
LAST-MODIFIED:20200204T100242Z
UID:10000254-1582034400-1582052400@hsmai.eu
SUMMARY:HSMAI Meeting The Netherlands
DESCRIPTION:Target the right metric:\nHow to use Google to optimise hotel revenue and profit.\nTom van Gessel will discuss yield based marketing and how to design digital marketing models to maximise revenue and profit for hotels.\n\n*\n\n\n\nSpeaker information: \n\nTom van Gessel\, Amsterdam\, The Netherlands – Originally from Taiwan\, Tom has lived his entire life ‘abroad’ across 5 continents making travel part of Tom’s DNA. A graduate of Cornell University’s School of Hotel Administration\, his passion for travel combined with an affinity for e-commerce has contributed to an online travel career spanning over 17 years. \nTom successfully challenges the status quo to create value whether launching a new business\, driving negotiations\, or leading and inspiring teams. Tom’s extensive career is grounded in financial analysis through his New York based consulting and real estate/hotel finance roles. He made a career shift to online travel in 2003 when he was presented an opportunity to launch and grow Expedia’s Asia Pacific footprint across all travel products initiating a relocation to Australia\, his adopted nationality. Tom transitioned to Google as it offered an opportunity to understand the digital consumer and their expectations in a perpetually evolving travel space. He has since moved to The Netherlands in 2016 with Google and to experience his Dutch roots. \n\n  \n  \nWhen? February 18th\, 2020 \nTimes: Welcome at 14.00\, start educational part at 14.30. After the speaker there will be networking drinks. \nWhere? Park Plaza Victoria Amsterdam\, Damrak 1-5 \n  \nSIGN UP HERE!
URL:https://hsmai.eu/event/hsmai-meeting-the-netherlands/
LOCATION:Park Plaza Victoria Amsterdam\, Damrak 1-5\, Amsterdam\, 1012 LG\, Netherlands
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
GEO:52.3770823;4.8978958
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=Park Plaza Victoria Amsterdam Damrak 1-5 Amsterdam 1012 LG Netherlands;X-APPLE-RADIUS=500;X-TITLE=Damrak 1-5:geo:4.8978958,52.3770823
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20200129T100000
DTEND;TZID=Europe/London:20200129T150000
DTSTAMP:20260502T092724
CREATED:20190813T121106Z
LAST-MODIFIED:20200124T120039Z
UID:10000246-1580292000-1580310000@hsmai.eu
SUMMARY:CHDM in London\, Wednesday January 29th 2020
DESCRIPTION:Certified Hospitality Digital Marketer (CHDM)\nHSMAI Region Europe will be in London for the CHDM certification on Wednesday January 29th 2020 at the Savoy Hotel in London \nWhen you sign up for the CHDM you also get access to webinars which will guide you through the book that has to be read before the class and exam. \nYou can sign up here!\nAre you working in digital marketing in the hotel industry? Looking for an edge to set you apart from your peers? Prove your skills and experience by earning a globally-recognized certification administered by HSMAI. \nCreated by hoteliers for hoteliers\, the CHDM recognises digital marketing professionals for their expertise in leveraging digital channels to maximize online revenues. CHDMs are the digital marketing experts hotels need today. \nOn Wednesday January 29th 2020 HSMAI Region Europe will host an interactive Digital Marketing workshop\, after which the participants will complete the globally recognised CHDM certification exam. \nThe certification workshop will take place in London. Venue to be announced. \nTrainer\n \nThe trainer for the day is Velit Dundar\, Director Ecommerce\, EMEA\, Radisson Hotel Group \nCritical thinker\, curious mind\, passionate about everything digital\, data\, technology and customers experience” – this is how Velit Dundar describes himself. Having spent almost 15 years in digital and ecommerce\, experiencing rapid changes and profound transformation\, Velit believes continuous learning and reinventing oneself is the only way to be successful in today’s fast paced environment. Velit Dundar is Director of Ecommerce EMEA at Radisson Hotel Group\, leading ecommerce operations\, digital acquisition\, digital analytics and tag management. Velit holds MSc in Digital Marketing from Manchester Metropolitan University and various certifications along with Tourism Degree and bachelor in Business Administration. Velit spends most of his time reading\, researching\, learning and travelling. \nVelit got certified for the Certified Hospitality Digital Marketer (CHDM) himself in 2016\, with HSMAI. \nWho?\nThis is the certification for hospitality sales\, marketing\, and revenue management professionals who want to: \n\ndemonstrate their proficiency globally\nexpand their current role or move into a digital role\nupskill and become more proficient\nbetter understand how digital marketing intersects with and impacts their areas of responsibility\n\n  \nToday’s CHDMs carry many titles including: \n\nDirector of eCommerce\nChief Commercial Officer\nVP or Director of Commerce\nVP or Director of Sales & Marketing\nVP or Director of Revenue Management\nCorporate & regional hotel marketer\nAgency employees who want to upskill on the digital field in hospitality\nGeneral Manager\nAsset Manager\nOwner\n\nPricing\nA series of webinars\, HSMAI Region Europe CHDM workshop\, digital CHDM Study Guide and certification exam. Workshop includes coffee\, tea and lunch. \nHSMAI Region Europe Members: EUR 695 ex. VAT\nNon-members: EUR 795 ex. VAT \nSign up here!\n  \nFor more information contact us: postbox@hsmai.eu
URL:https://hsmai.eu/event/chdm-in-london-wednsday-january-29th-2020/
LOCATION:The Savoy Hotel\, 2 Savoy Ct\, Strand\, London\, WC2R 0EZ\, United Kingdom
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
GEO:51.5102932;-0.1205788
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=The Savoy Hotel 2 Savoy Ct Strand London WC2R 0EZ United Kingdom;X-APPLE-RADIUS=500;X-TITLE=2 Savoy Ct\, Strand:geo:-0.1205788,51.5102932
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20200129T100000
DTEND;TZID=Europe/London:20200129T150000
DTSTAMP:20260502T092724
CREATED:20190813T120307Z
LAST-MODIFIED:20190927T074659Z
UID:10000245-1580292000-1580310000@hsmai.eu
SUMMARY:CRME in London\, Wednesday January 29th 2020
DESCRIPTION:Certified Hospitality Revenue Management Executive (CRME) Certification\n\nHSMAI Region Europe will be in London for the CRME certification on Wednesday January 29th 2020. \nOn Wednesday January 29th 2020 HSMAI Region Europe will host an interactive Revenue Management workshop\, after which the participants will complete the globally recognised CRME certification exam. \nSign up today!\nThe certification workshop will take place in London. Venue to be announced. \nWhen you sign up for the CRME you also get access to webinars which will guide you through the book that has to be read before the class and exam. \nThe more you know\, and the more you can prove you know\, the better ROI you can provide to your employer or prospective employer\, the more you can improve your company’s bottom line\, and the better you can position yourself in your chosen discipline. \nAbout the CRME\nThe CRME will certify you as:\nA professional in the field of revenue management and clearly conversant with its intricacies and importance\nCompetent to develop an infrastructure to support revenue management within the framework of an organization\nAble to maximize revenue opportunities and optimize profits by managing revenue\nCapable of making informed decisions to accept or reject pieces of business to meet overall organizational goals\nProficient at the art and science of revenue management \nPricing\nA series of webinars\, HSMAI Region Europe CRME workshop\, digital CRME Study Guide and certification exam. Workshop includes coffee\, tea and lunch. \nHSMAI Region Europe Members: EUR 695 ex. VAT\nNon-members: EUR 795 ex. VAT \nYou can sign up here! \nFor more information contact us: postbox@hsmai.eu \n  \nSo far HSMAI Region Europe has CRME certified many top professionals from each of the following companies: \n\nAccorHotels\nAvvio\ncitizenM Hotels\nChoice Hotels\nCopenhagen Admiral Hotel\nCrown Moran Hotel\nDeutsche Hospitality\nDiamond Resorts International\nDuetto\nFirst Hotels\nHotelPartner Yield Management\nHotel Tonight\nIDeaS Revenue Solutions\, a SAS Company\nIberostar\nInfData Analytics\nInfor\nInfor EasyRMS\nKempinski Hotels SA\nLouvre Hotels Group\nMövenpick Hotels & Resorts\nNordic Choice Hotels\nNorlandia Hotel Group\nOTA Insight\nParkdean Holidays\nPricematch\nReburg & Partners\nRedefine BDL Hotels Ltd\nRossi Boutique Hotel & SPA\nSagacity\nSabre Hospitality\nSANA Hotels\nScandic Hotels\nShort Stay Group\nSnapShot GmbH\nSokos Hotels\nStarboard Hotels\nSteigenberger Hotel Group\nThon Hotels\nTop Gahn Quality Coaching\nWordhotel Wings\n25hours Hotels
URL:https://hsmai.eu/event/crme-in-london-wednsday-january-29th-2020/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20200129T090000
DTEND;TZID=Europe/London:20200129T160000
DTSTAMP:20260502T092724
CREATED:20190828T152750Z
LAST-MODIFIED:20200124T122046Z
UID:10000247-1580288400-1580313600@hsmai.eu
SUMMARY:HSMAI Region Europe Commercial Director Roundtable
DESCRIPTION:[vc_row][vc_column][vc_column_text css=”.vc_custom_1576145501755{margin-bottom: 0px !important;}”] \nFollowed by the ROC and the Sales Leader Forum on January 28 in London:\nHSMAI REGION EUROPE EXCLUSIVE ROUNDTABLE\nThis event is by INVITATION-ONLY and you will meet with 20 other leaders \nWednesday\, January 29th\, 2020 from 9:00 AM to 4:00 PM at the Savoy Hotel in London \n  \n[/vc_column_text][vc_separator color=”custom” accent_color=”#dea964″][vc_column_text css=”.vc_custom_1576144989140{margin-bottom: 0px !important;}”]The moderator for the day is Dr. Kelly McGuire. Amanda Elder and Eric Brun will share their thoughts on important issues and initiate the discussion[/vc_column_text][vc_separator color=”custom” accent_color=”#dea964″][vc_column_text css=”.vc_custom_1576145384080{margin-bottom: 0px !important;}”] \nCurrent state of the commercial functions in the hospitality and challenges and opportunities we will face \nBy Dr. Kelly McGuire. Followed by an extensive discussion[/vc_column_text][vc_separator color=”custom” accent_color=”#dea964″][vc_column_text css=”.vc_custom_1576145194797{margin-bottom: 0px !important;}”]What role does a customer loyalty programme play in todays environment. How marketing your loyalty programme is a key in revenue strategy \nBy Amanda Elder\, Chief Commercial Officer Kempinski Hotels[/vc_column_text][vc_separator color=”custom” accent_color=”#dea964″][vc_column_text css=”.vc_custom_1576145280394{margin-bottom: 0px !important;}”]Playing the Loyalty game differently \nBy Eric Brun\, Senior Vice President Commercial Europe\, Africa\, Middle East and South West Asia\, Hyatt[/vc_column_text][vc_separator color=”custom” accent_color=”#dea964″][vc_column_text css=”.vc_custom_1576145317550{margin-bottom: 0px !important;}”]\nSign up here!\n[/vc_column_text][/vc_column][/vc_row]
URL:https://hsmai.eu/event/hsmai-region-europe-chief-commercial-officers-roundtable/
LOCATION:The Savoy Hotel\, 2 Savoy Ct\, Strand\, London\, WC2R 0EZ\, United Kingdom
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
GEO:51.5102932;-0.1205788
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=The Savoy Hotel 2 Savoy Ct Strand London WC2R 0EZ United Kingdom;X-APPLE-RADIUS=500;X-TITLE=2 Savoy Ct\, Strand:geo:-0.1205788,51.5102932
END:VEVENT
END:VCALENDAR