CRME in London, Wednesday January 29th 2020
2020-01-29 10:00 - 15:00 (Europe/London)
Certified Hospitality Revenue Management Executive (CRME) Certification

HSMAI Region Europe will be in London for the CRME certification on Wednesday January 29th 2020.
On Wednesday January 29th 2020 HSMAI Region Europe will host an interactive Revenue Management workshop, after which the participants will complete the globally recognised CRME certification exam.
Sign up today!
The certification workshop will take place in London. Venue to be announced.
When you sign up for the CRME you also get access to webinars which will guide you through the book that has to be read before the class and exam.
The more you know, and the more you can prove you know, the better ROI you can provide to your employer or prospective employer, the more you can improve your company’s bottom line, and the better you can position yourself in your chosen discipline.
About the CRME
The CRME will certify you as:
A professional in the field of revenue management and clearly conversant with its intricacies and importance
Competent to develop an infrastructure to support revenue management within the framework of an organization
Able to maximize revenue opportunities and optimize profits by managing revenue
Capable of making informed decisions to accept or reject pieces of business to meet overall organizational goals
Proficient at the art and science of revenue management
Pricing
A series of webinars, HSMAI Region Europe CRME workshop, digital CRME Study Guide and certification exam. Workshop includes coffee, tea and lunch.
HSMAI Region Europe Members: EUR 695 ex. VAT
Non-members: EUR 795 ex. VAT
You can sign up here!
For more information contact us: postbox@hsmai.eu

So far HSMAI Region Europe has CRME certified many top professionals from each of the following companies:

AccorHotels
Avvio
citizenM Hotels
Choice Hotels
Copenhagen Admiral Hotel
Crown Moran Hotel
Deutsche Hospitality
Diamond Resorts International
Duetto
First Hotels
HotelPartner Yield Management
Hotel Tonight
IDeaS Revenue Solutions, a SAS Company
Iberostar
InfData Analytics
Infor
Infor EasyRMS
Kempinski Hotels SA
Louvre Hotels Group
Mövenpick Hotels & Resorts
Nordic Choice Hotels
Norlandia Hotel Group
OTA Insight
Parkdean Holidays
Pricematch
Reburg & Partners
Redefine BDL Hotels Ltd
Rossi Boutique Hotel & SPA
Sagacity
Sabre Hospitality
SANA Hotels
Scandic Hotels
Short Stay Group
SnapShot GmbH
Sokos Hotels
Starboard Hotels
Steigenberger Hotel Group
Thon Hotels
Top Gahn Quality Coaching
Wordhotel Wings
25hours Hotels

HSMAI Region Europe Commercial Director Roundtable
2020-01-29 09:00 - 16:00 (Europe/London) | The Savoy Hotel, 2 Savoy Ct, Strand, London, WC2R 0EZ, United Kingdom
Followed by the ROC and the Sales Leader Forum on January 28 in London:
HSMAI REGION EUROPE EXCLUSIVE ROUNDTABLE
This event is by INVITATION-ONLY and you will meet with 20 other leaders
Wednesday, January 29th, 2020 from 9:00 AM to 4:00 PM at the Savoy Hotel in London

The moderator for the day is Dr. Kelly McGuire. Amanda Elder and Eric Brun will share their thoughts on important issues and initiate the discussion
Current state of the commercial functions in the hospitality and challenges and opportunities we will face
By Dr. Kelly McGuire. Followed by an extensive discussion What role does a customer loyalty programme play in todays environment. How marketing your loyalty programme is a key in revenue strategy
By Amanda Elder, Chief Commercial Officer Kempinski Hotels Playing the Loyalty game differently
By Eric Brun, Senior Vice President Commercial Europe, Africa, Middle East and South West Asia, Hyatt
Sign up here!

HSMAI ROC AND THE HSMAI AWARDS BACK TO LONDON
2020-01-28 08:00 - 21:00 (Europe/London) | The Savoy Hotel, 2 Savoy Ct, Strand, London, WC2R 0EZ, United Kingdom
HSMAI ROC 2020
Take The Lead in Revenue Strategy
Tuesday January 28th 2020
The Savoy Hotel in London

HSMAI Region Europe is moving ROC and The HSMAI Europe Awards back to London!
Press here to visit our ROC page!
Please save the date and sign up for ROC already today to secure space for you and your team on the early bird rate!
Welcome to Europe’s number one place for the latest trends and news in Revenue Optimisation, Digital Marketing and Distribution for the travel and hospitality industry. HSMAI ROC 2020 will prepare attendees to take the lead in revenue strategy. The educational sessions are focused on elevating leadership and business acumen, anticipating and responding to headwinds, aligning sales, marketing, and revenue optimisation efforts, adapting to the ever-changing landscape of hospitality technology, and driving profit throughout the customer journey.
Save the dates!

Tuesday January 28th

HSMAI ROC 2020
Sales Leaders Forum
The HSMAI Europe Awards

Wednesday January 29th
Chief Commercial Officer/Commercial Director Roundtable
By invitation only
Pre workshop for CRME certification
Become a Certified Revenue Management Executive
Pre workshop for CHMD certification
Become a Certified Hospitality Digital Marketer
(venue TBA)

HSMAI Sales Leader Forum Europe
2020-01-28 08:00 - 18:00 (Europe/London) | London, London, England, United Kingdom
Press here for the programme and to sign up!

The HSMAI Awards Norway
2020-01-09 18:00 - 23:30 (Europe/Amsterdam)

HSMAI Møte- og Eventbørsen
2020-01-09 12:00 - 17:00 (Europe/Amsterdam) | Scandic Fornebu, Martin Linges vei 2, Fornebu, 1364, Norway

HSMAI Afternoon Meeting Amsterdam
2019-12-10 14:00 - 19:00 (Europe/Amsterdam) | Molenzolder – Heineken Experience, Stadhouderskade 78, Amsterdam, 1072 AE, Netherlands
Join our HSMAI Afternoon Meeting in Amsterdam

Tuesday December 10th
@ Heineken Experience, de Molenzolder
14:00 – 19:00
Incl. Tour, Networking and Drinks
*
Heineken Experience; A look into our data driven journey. How to enhance and expand the experience of your guests through digital?
By Benjamin David, Digital Marketing Specialist, The HEINEKEN Company

How to sell when customers do not know they need you?
By Benjamin Devisme, VP Sales, Quicktext

After the presentations we will enjoy:

A Short Tour. Martijn van Assendelft de Coningh (Event en Conference Sales Agent – the HEINEKEN Company) will take us on a short tour of the Heineken Experience.

Networking drinks. We will finish the day with drinks at the beautiful bar of the Molenzolder at Heineken Experience, with great beers and tasty snacks! Let us cheers to what the new year may bring!

Sign up now!

HSMAI Christmas Breakfast Oslo
2019-12-04 08:00 - 10:00 (Europe/Amsterdam) | Latter, Holmens gate 1, Oslo, 0250, Norway
HSMAI Julefrokost
Onsdag 4. desember fra 08:00-10:00
Latter, Aker Brygge

Velkommen til HSMAI sitt siste frokostmøte i 2019.
Det blir servert en deilig julefrokost og vi lover deg en fantastisk julestemning.

Tid

Program

08:00-08:30
Registrering og julefrokost

08:30-09:10

Hvordan løfte den kommersielle kulturen og oppnå fantastiske resultater?
Thon Hotels ble Årets Resultatskaper i 2018 og har løftet den kommersielle kulturen til et nytt nivå. Hvordan bli den betrodde rådgiver?
Av Per Griwell, Kommersiell Direktør Thon Hotels og Vice Chair, HSMAI Region Europe Sales Advisory Board
Per Griwell er en erfaren kommersiell VP med lang fartstid i hotellbransjen. Han har også mange års erfaring fra SAS med fokus på Salg og Marketing. Per har vært med i HSMAI Sales Executive Advisory Board i et par år og ble nettopp valgt som ny Vice Chair for denne gruppen.

09:15-09:45

How to sell when customers do not know they need you?
Av Benjamin Devisme, VP Sales, Quicktext
Benjamin is a French entrepreneur and investor. His job consists in solving major problems that hoteliers face every day. Co-founder & Evangelist of Quicktext, a 24/7 AI-powered chatbot helping hotels increase sales while improving guest experience.

09:45-10:00
Avslutning

HSMAI breakfast meeting in Stockholm
2019-12-03 08:00 - 10:00 (Europe/Amsterdam) | Nordic Light Hotel Stockholm, Vasaplan 7
HSMAI Breakfast Meeting in Stockholm

Tuesday December 3rd
@ Nordic Light Hotel
Vasaplan 7, 111 20 Stockholm
Welcome to HSMAI breakfast meeting in Stockholm Tuesday December 3rd. It is FREE to attend if you are working directly in the hotel and travel industry!

Time
Programme

08:00-08:30
Breakfast and registration

08:30-09:05

Profitability and challenge a few traditional practices on revenue management
By Benedicte Ollagnon, Regional Director of Sales at Duetto
After having spent many years in the hospitality industry in sales and account management roles, Benedicte joined HRS as a partner director then moved to a global partnership role with American Express GBT. Benedicte has now joined Duetto as a regional director of sales for the Nordics and France.

09:05-09:45

How to sell when customers do not know they need you?
By Benjamin Devisme, VP Sales, Quicktext
Benjamin is a French entrepreneur and investor. His job consists in solving major problems that hoteliers face every day. He is the Co-founder & Evangelist of Quicktext, a 24/7 AI-powered chatbot helping hotels increase sales while improving guest experience.

09:45-10:00
Coffee & networking

HSMAI and Cvent in Berlin
2019-11-12 09:00 - 23:30 (Europe/Amsterdam) | Hotel Adlon Kempinski, Unter den Linden 77, Berlin, 10117, Germany
Hospitality Leadership Summit BERLIN

We would be thrilled if you would join us for this exclusive, invitation only, breakfast round table. During the summit we will be discussing the latest trends within, the MICE world, leading a successful sales team and maximising the MICE tools available

Press here for more information and to sign up!

From HSMAI you will meet Michael Hucho. He will be presenting Customer Centricity – a digital or a human challenge?
Michael Hucho, being a true hotelier since over 30 years, is an entrepreneurial challenger when it comes to “digital hospitality”. While e-commerce, online distribution, loyalty and CRM all seem to be quite technical disciplines in modern hotel cooperations, it all comes back to what counts the most – the human factor in leadership. Customer centricity is at stake and will be the “make it or brake it“ element for those who strive to play a leading role in tomorrows travel markets. Michael Hucho, as a leading management expert in online travel, knows about the necessity of braking outdated organisational silos, changing work and leadership culture and how to set a clear focus on the key opportunities for future success.
Michael Hucho, Member of the HSMAI Region Europe Customer & Distribution Advisory Board

Meet also Kathleen Garcia, Vice President Hospitality Cloud

The HSMAI Day Holland
2019-10-29 12:00 - 19:00 (Europe/Amsterdam) | Pestana Amsterdam Riverside, Amsteldijk 67, Amsterdam, 1074 HZ, Netherlands
The HSMAI Day Holland
Pestana Amsterdam Riverside (Amsteldijk 67)
Tuesday October 29th from 12.00 – 19.00

It is free to attend for members if you are working directly in the Hotel & Travel industry!
Sign up here!
DESIGN THINKING

Design Thinking was the main topic for HSMAIs Curate last month in London. Due to the great feedback we will put focus on this topic in several cities in Europe, starting with Amsterdam!

DESIGN THINKING — we think this could be another industry game-changer: design thinking, a human-centred approach to creative problem solving that has major implications for the business of hospitality, especially when it comes to powering innovations that harness the convergence of sales, marketing, and revenue optimisation. We will have interactive discussions, and collaborative brainstorming.
Design Thinking – Human-Centered Problem Solving
A human-centered approach to creative problem solving that companies of all sizes can use to address seemingly insurmountable challenges.

Time
Topic

12:00-13:00
Registration, Lunch & Networking

13:00-13:10
Welcome
By Ingunn Hofseth, President & CEO, HSMAI Region Europe

13.10-13:30

Social Enterprising: The need for a collaborative approach in the tightening Hospitality labour market
Lennart Maas has many years of international experience as a manager. He is a strong believer of a collaborative approach to improve the Dutch labor market in hospitality and has therefore founded the first Dutch Hospitality day. Listen to Lennart sharing his vision on an essential part of our hospitality business; people.
By Lennart Maas, General Manager, Park Plaza Victoria Amsterdam and Founder of ‘Nationale Horecadag’

13:30-14:00

Using Technology to Deliver a Personalised Guest Experience
Founder of Avvio.com and more than a tad obsessed with delivering innovative technologies and new distribution networks to grow direct bookings for hotels. Make sure you join us to listen to his experience
By Frank Reeves, Co-founder & CEO, AVVIO

14:00-14:20
Coffee break and networking

14:20-15:35

Design Thinking – Human Centered problem solving
We will show examples on how you can use Design Thinking to the problem of fostering collaboration among disciplines, teams and functions.

By Josje van Dongen, Head of Innovation and Hotel Management Track, Hotel Management School Maastricht and Chair of HSMAI Region Europe Innovation Advisory Board
and Geoff Maree, Sr Lecturer Innovation, Design and Imagineering, Academy of Hotel & Facility Management – Breda University and Member of HSMAI Region Europe Innovation Advisory Board

15:35-15:50
Coffee break and networking

15:50-18:00
Design Thinking Continued – Interactive session
By Josje van Dongen, Head of Innovation and Hotel Management Track, Hotel Management School Maastricht and Chair of HSMAI Region Europe Innovation Advisory Board
and Geoff Maree, Sr Lecturer Innovation, Design and Imagineering, Academy of Hotel & Facility Management – Breda University and Member of HSMAI Region Europe Innovation Advisory Board

18.00-19:00
Wrap up followed by Drinks and Networking

Cancellation Policy
If you register, we expect you to attend. If, for any reason, you are not able to attend please let us know by phone, text message or e-mail.
You can cancel your registration until 48 hours before the start of the event. After that and in case of no-show we will charge you € 95,- plus VAT. Thank you for your understanding.

HSMAI and Norsk Reiseliv Breakfast Meeting Oslo
2019-10-25 08:00 - 10:00 (Europe/Amsterdam) | BA3, Bygdøy Allé 3, Oslo, 0257, Norway
HSMAI og Norsk Reiseliv Frokostmøte
Fredag 25. oktober kl 08.00 – 10.00
BA3, i Bygdøy Allé 3, Oslo
Regjeringen forslår i sitt forslag til Statsbudsjett for 2020, som ble lagt frem mandag 7. oktober 2019 å kutte i støtten til internasjonal reiselivsmarkedsføring med 51,5 mill kroner. Dette er et kutt på 22 prosent, fra dagens budsjettramme på 231,5 mill kroner til 180 mill kroner i 2020.
Reiselivsnæringen er en av verdens raskest voksende næringer, der Norge har gode forutsetninger for å delta. Dersom dette skal lykkes i en stadig tøffere internasjonal konkurranse og vi skal sikre vekst i reiselivet også utenfor sommersesongen, må de offentlige bevilgningene til profilering og markedsføring styrkes ikke kuttes. I Granavolden-plattformen presiserer Regjeringen tydelig at reiseliv er en av næringene med vekstmuligheter som Norge skal satse på og at merkevarebyggingen av Norge som reisemål skal styrkes. Med dette som utgangspunkt hadde reiselivet positive forventninger til Statsbudsjettet for 2020, men slik ble det ikke. Betyr dette at reiseliv ikke anses som viktig eller er det en bevisst nedbygging av reiselivet fra myndighetenes side, hvor reiselivets rolle som en distriktsbasert næring ikke lenger betyr noe? Vi utfordrer politikerne på dette spørsmålet i en debatt med politikere, ledere fra reiselivet og organisasjonene.
Meld deg på her, det er gratis for HSMAI medlemmer

The HSMAI Day in Paris
2019-10-01 13:00 - 16:00 (Europe/Paris) | citizenM Gare de Lyon, 8 rue Van Gogh, Paris, 75012, France
Welcome to The HSMAI Day in Paris
Join our event and get new insights and ideas on how you can improve your results
Tuesday October 1st from 1 pm-4 pm
followed by drinks and networking
@ CitizenM Gare de Lyon
Address: 8 rue Van Gogh
It is free to attend if you are working directly in the Hotel & Travel industry!
A limited number of seats is available on a first-come-first-served basis
Press here to sign up!

The educational programme:

Time
topic

13:00-14:00
Registration and networking

14:00-14:10

Welcome
By Ingunn Hofseth, President & CEO, HSMAI Region Europe

14:10-14:20

Arthur Waller, founder of PriceMatch, will be the moderator for the day (He will be speaking French)
Arthur is a startup enthusiast and occasionally also an investor and mentor. He founded PriceMatch with some friends (mostly economists and software developers). PriceMatch focused on industrializing and democratizing revenue management. They build algorithms predicting future demand and giving price recommendations to hotels.
PriceMatch has been acquired by Booking.com in May 2015, and integrated within its new B2B software suite for hotels, called BookingSuite.

14:20-14:55

Revenue Management is relevant for all types of properties, from 5 star properties to budget brands to hostels. How does Accor manage Revenue Management for a budget brand in comparison to a luxury hotel? (The presentation will be done in English)
By Cynthia Paynter, Vice President Pricing and Revenue Management at Accor
Cynthia has 20+ years multi-disciplined hospitality and revenue management technology, sales, project management, and training expertise in providing effective business solutions through innovation, culture, analytics, and business process re-engineering to improve performance and profits
Included questions

14:55-15:05
Coffee break and networking

15:05-15:40

Why automating the revenue strategy is the only way forward to deliver more topline? (The presentation will be done in French)
By Benedicte Ollagnon, Regional Director of Sales at Duetto
After having spent many years in the hospitality industry in sales and account management roles, Benedicte joined HRS as a partner director then moved to a global partnership role with American Express GBT. Benedicte has now joined Duetto as a regional director of sales for France.
Included questions

15:40-16:15

How to take control of your distribution using Google (The presentation will be done in French)
By Aude Naveilhan, Country Manager France at Mirai
Mirai is the hotelier’s partner in the common objective of maximising the potential of direct sales, commercial independence, reduction of distribution costs and access without intermediaries to the highest number of potential clients, always within the general framework that these actions contribute to increase the hotel’s profits.
Included questions

16:15
Drinks and networking

Press here to sign up! A limited number of seats is available on a first-come-first-served basis

HSMAI Breakfast Meeting in Stockholm
2019-09-26 08:30 - 11:00 (Europe/Amsterdam) | Vasamuseet, Galärvarvsvägen 14, Stockholm, Stockholm, 115 21
More information to come. Press here to sign up!

HSMAI at Gastvrij Rotterdam
2019-09-24 14:30 - 18:00 (Europe/Amsterdam) | Rotterdam Ahoy, Ahoyweg 10, Rotterdam, 3084 BA, Netherlands
‘Van contact naar contract’
Op naar een Mens- en Gastgerichte Cultuur
door Josée Blanken

—–
Programma:
14.30 – 15.00
Ontvangst
15.00 – 16.30
Presentatie
*
‘Van contact naar contract’
door Josée Blanken
16.30 – 18:00
Bezoek Gastvrij + Netwerk Borrel
(Toegangskaarten voor de Gastvrij-vloer worden verzorgd)

—–
Spreker van de dag:
Josée Blanken – Josée was al bekend met HSMAI vanwege haar tijd als branchedirecteur Hospitality bij Tempo-Team Group, waar zij landelijk verantwoordelijk was voor ‘de lekkerste branche van Tempo-Team’. Inmiddels heeft ze ruim 10 jaar leidinggevende ervaring en is geaccrediteerd MBTI en DISC-drijfveren coach. In 2018 is zij gecertificeerd als systemisch coach en officieel NOBCO-coach.
Josée werkte voorheen als Hostmanship Trainer; de kunst mensen het gevoel te geven dat ze welkom zijn. Nu is zij als zelfstandig ondernemer o.a. werkzaam als Organisatie Adviseur bij Healthy Company Consultants B.V. (www.healthycc.nl) en als (organisatie)coach (www.betrokkenheidwerkt.nl). Daarnaast is zij sinds 2017 voorzitter van de Stichting The Touchables, welke gericht is op het tastbaar maken van klantbeleving (www.thetouchables.nl).

SIGN UP HERE

The HSMAI Day Norway
2019-09-19 12:30 - 18:00 (Europe/Oslo) | Grand Hotel Oslo, Karl Johans gate 31, 0159, Oslo, Norway
National event. Press here to read more.

The HSMAI Day UK
2019-09-12 12:00 - 18:30 (Europe/London) | St James Court Hotel, 54 Buckingham Gate, Westminster, London, SW1E 6AF, United Kingdom
This year´s HSMAI Day UK will take place at beautiful St James Court Hotel in London which is part of Taj Hotels
The HSMAI Day, UK
Thursday 12 September from 12:00 pm – 6:30 pm (including networking and drinks)
Lunch and networking from 12-1 pm

St James Court Hotel, 54 Buckingham Gate, Westminster, London
Press here to download the programme
It is free for HSMAI members working directly in the Hotel & Travel industry!
Press here to sign up!
Understanding the true value of loyalty programmes
Who Should Attend:

Hotel ownership groups that wonder about the value of the loyalty programme (after all, the owner may think “if it is such a strong brand, why do I need a Loyalty programme?”)
Those who want to know how to calculate the value of such programmes
Others involved in managing those guests who are part of the hotel’s loyalty programme
Revenue managers who must learn to incorporate loyalty into their forecasting

Following the educational programme we open for networking and drinks until 6:30 pm
Press here to sign up! It is free from HSMAI members working directly in the Hotel & Travel industry!
As a member of HSMAI you can attend the HSMAI Day for free now. This is a new arrangement since last year, linked to several changes and the new membership prices. Depending on what membership your company has with HSMAI, you can have a certain amount of participants attending the HSMAI Day free of charge.
If you have any questions, please contact Benedicte on bgb@hsmai.no

We have a special rate for accommodation at this hotel with rooms from GBP 230. (Rates include VAT & Breakfast) Book HERE. The hotel is very popular so it fills up very quickly. First come first served!

HSMAI Region Europe Leadership day- Internal event
2019-09-12 08:00 - 13:00 (Europe/London) | St James Court Hotel, 54 Buckingham Gate, Westminster, London, SW1E 6AF, United Kingdom
This year´s Leadership Day will take place at beautiful St James Court Hotel in London which is part of Taj Hotels
We have a special rate for accommodation at this hotel with rooms from GBP 230. (Rates include VAT & Breakfast)
Book HERE. The hotel is very popular so it fills up very quickly. First come first served!

Press here to sign up
Target group: The Leadership Day is an internal event, just for our Advisory Board members from the industry, staff and the sponsors for the event.
The Leadership Day gives HSMAI Europe volunteers the opportunity to discuss and analyse the industry’s organisational challenges together with their peers in the hospitality industry. The programme will start at 8 am and last until 12pm followed lunch together with the participants at The HSMAI Day UK.

Programme:

Time
What

07:30-08:00
Registration Networking coffee

08:00- 08:15

Welcome and update by Ingunn Hofseth, President & CEO, HSMAI Region Europe

The Moderator for the day is Anant Vithlani, Vice President Sales in Nordic Choice Hotels and Chair of the HSMAI Region Europe Sales Advisory Board

08:15-08:45
Personal introduction by all attendees

08:45-10:15
The program will start with separate meetings of the six Advisory Boards
All meetings will take place in the same room. One round table per Advisory Board.

10:15-12:00
Presentations and Discussions
The chairs and others from the HSMAI Region Europe Advisory Boards will present what they have done and will do for the coming year and also to discuss current trends and challenges of the industry. The meeting give opportunities for executives to engage in a highly interactive roundtable format unique to HSMAI Region Europe, facilitating a deeper understanding of the factors driving change, and enabling them to find answers specific to their own business.You will hear from our six Advisory Boards:

Revenue Optimisation
Distribution
Marketing and Branding
Sales
Innovation
People & Culture

You will also meet some of our sponsors

12:00-13:00
Lunch together with the participants at The HSMAI Day UK

A big thank you to our sponsors!

HSMAI Region Europe Curate- An HSMAI Executive Insights Forum
2019-09-11 12:30 - 20:30 (Europe/London) | St James Court Hotel, 54 Buckingham Gate, Westminster, London, SW1E 6AF, United Kingdom
An HSMAI Executive Insights Forum event included lunch and dinner
The main topic for the Curate this fall will be DESIGN THINKING — we think this could be another industry game-changer: design thinking, a human-centred approach to creative problem solving that has major implications for the business of hospitality, especially when it comes to powering innovations that harness the convergence of sales, marketing, and revenue optimisation. Our vision is to build an agenda with our signature mix of thought-provoking speakers from inside and outside our industry, interactive discussions, and collaborative brainstorming.
Press here to download the programme
The Curate will take place at the beautiful St James Court Hotel in London which is part of Taj Hotels.

Sign up here!
It is free to attend for Organisational HSMAI members!
We have a special rate for accommodation at this hotel with rooms from GBP 230. (Rates include VAT & Breakfast). Book HERE. The hotel is very popular so it fills up very quickly. First come first served!

Excelling at Customer Centricity, the ECC Programme
2019-09-09 - 2019-09-11 | St James Court Hotel, 54 Buckingham Gate, Westminster, London, SW1E 6AF, United Kingdom
An Executive Coach Certification aiming for a pledge to excellence!
Excelling at Customer Centricity, the ECC Programme, is an Executive Coach Certification with the aim for
participants to become enablers of a culture of customer centric excellence.
Coming up in London, September 9 – 11 from 9 am to 5 pm
St James Court Hotel, 54 Buckingham Gate, Westminster
We have a special rate for accommodation at this hotel with rooms from GBP 230. (Rates include VAT & Breakfast)
Book HERE. The hotel is very popular so it fills up very quickly. First come first served!

Target group:
Leaders and other potential change agents that:

Are eager to create excellent customer satisfaction and a great company culture
Want to bring the customer experience into the board room
Believe in enabling a culture of customer centricity is a winning strategy

Executive Coaches are trained by HSMAI Master Trainers:
Mia Touzin Leffler, Education Adviser HSMAI Region Europe

Gil Mulders, Former Head of Learning Europe at IHG – InterContinental Hotels Group and Chair of the HSMAI Region Europe People & Culture Advisory Board

Peer reviews and ratings on social media influence customer choice, your reputation and brand. To be competitive and deliver promises, in a world where everyone can express their opinions online immediately, it’s more important than ever to foster a healthy, resilient customer centric culture in your organisation.
HSMAI (Hospitality Sales & Marketing Association) has developed a certification for executive coaches to guide organisations to excel. The new certification enables participants to coach teams in delivering promises that have a positive impact on the perception of the brand in social media.
The seven areas covered are closely intertwined:

Define: Develop and define your service culture
Care: Manage your stakeholders
Be proactive online: Let social media work for you by creating “instagramable guest experiences”
Build cultural muscle: Use culture as a means of turning barriers into empowerment
Engage stakeholders through thoughtful and strategic communication
Recover from complaints and turn them into advocacy
Measure: Make sure you are measuring what matters

‘For many years I have wondered what strategy is most important amongst the many. I know believe the Excelling at Customer Centricity is the single best’
– Mike Leven, long time industry leader and international “hotel icon” about the ECC Programme.

Duration:
Excelling in Customer Centricity’ Certification consists of 4 modules in 3 full days (including evenings).

Prices:
Executive Coach Training: €1950 excl. VAT for the three-day programme per person (excl. travel and accommodation).
If you sign up before August 15 you will receive the toolkit worth the value of €500 each. After August 15 the price will be €2450 excl. VAT per person. This will be a small group for about 10 people.
Are you interested in joining?
Press here to sign up or contact us at postbox@hsmai.eu or + 44 7951 780976

HSMAI Breakfast Meeting in Oslo
2019-08-23 08:30 - 11:00 (Europe/Amsterdam) | Thon Hotel Opera, Dronning Eufemias gate 4, Oslo, 0191, Norway

HSMAI Region Europe COMMERCIAL SUMMER CAMP 2019
2019-08-04 - 2019-08-09 | DoubleTree by Hilton Amsterdam Centraal Station, 4 Oosterdoksstraat, Amsterdam, NH, 1011 DK, Netherlands
A great idea, initiated by the Revenue Management Advisory Board and supported with a lot of enthusiasm by the other Advisory Boards, is now a reality!
We are proud to present you the
HSMAI Region Europe
COMMERCIAL SUMMER CAMP 2019
4th – 9th of August 2019
DoubleTree by Hilton, Amsterdam (Oosterdoksstraat 4, 1011 DK)
Press here for more information.

HSMAI SUMMER PARTY!
2019-07-02 15:00 - 22:00 (Europe/Amsterdam) | Amstel Boathouse, Amsteldijk 223, Amsterdam, 1079 LK, Netherlands
– EXCITING UPDATE SUMMER PARTY! –
|| 2nd of July || 3-10pm || @ Amstel Boathouse ||
| Educational | BBQ | Drinks | Dancing | Music |

The building-blocks of a contemporary brand.
How next generation brands are built;
framework & toolbox.
A 3-hour interactive session with Monna Nordhagen!

Monna Nordhagen, Nordic Strategy Director, Scandinavian Design Group.
Monna is a frequent speaker on branding related topics and the Author of ”Rockets and Rebels – Strategy for leaders and others who want to build brands people care about”. She is a strongly committed adviser for bold clients large and small, local and global, with new or established brands. Often said to be overly engaged, and always with high ambitions for what brands can be and do.
Monna thinks brandings’ potential to play a role in improving sustainable growth, engaging people and influencing decisions has never been greater. But it is impossible to develop strong brands, categories and companies for the future with yesterday’s thinking. She talks about adopting design thinking, creative tools, analytics and processes based on the latest academic and professional insights into how brands, businesses and people work.

– SUMMER PARTY! –
|| 2nd of July || 3-10pm || @ Amstel Boathouse ||

| Educational | BBQ | Drinks | Dancing | Music |

We are very happy that Monna will join us at the Summer Party on July 2nd.
Bring your colleagues and join us for this inspiring session followed by a BBQ, drinks and music!
Make sure not to miss out on this unique opportunity!
Sign up today by pressing here!

A big thank you to our partner

HSMAI Think Tank at Google in London- By invitation only
2019-06-24 12:30 - 16:00 (Europe/London) | Google London, 1-13 St Giles High St, London, WC2H 8AG, United Kingdom
Is the technology blurring the lines between Sales and Marketing?
Join HSMAI and our members Google, TravelClick and Nordic Choice Hotels in London June 24th at the Google`s office for an interactive day. Secure your ticket today. We have limited spaces and it is open just for leaders working directly in the hotel industry. Delegates will engage with colleagues and peers, sharing insights and experiences throughout this day
What you can expect from the event:
Hosted at Google’s Central St Giles office in London, we bring leaders from Sales and Marketing in Hospitality and ask if the availability of data and technology mean that traditional roles of Sales and Marketing within their organisations are increasingly blurred.
Anant Vithlani, Vice President Sales, Nordic Choice Hotels will facilitate the discussion, following presentations from Edward Lines, Industry Manager at Google and Jerome Wise, Senior VP at TravelClick.
You will leave the day with a better understanding of how the sales and marketing landscape has evolved, how data and tech can be harnessed to generate results for your business and have meaningful discussion and debate with fellow leaders in the hospitality industry.
A written summary from the day will be exclusively distributed to HSMAI members following the event.
Sign up today!
Programme

Time
What
Who

12.30-13:00
Lunch and networking

13:00-13:10
Welcome & Update by Ingunn Hofseth, President & CEO, HSMAI Region Europe

Ingunn Hofseth

13:10-13:30
Introduction of all delegates

How hotels should think regarding strategies for Customer Acquisition.
How does the Sales Process look like and what has changed caused by a new digital landscape.
Technology could support and develop sales processes and with the help of that Marketing could play an important role in finding new clients.

By Anant Vithlani, Vice President Sales, Nordic Choice Hotels and Chair of the HSMAI Region Europe Sales Advisory Board

Anant Vithlani

Where does marketing stop and sales take over? Is Paid Media Sales or Marketing?
Considering the channels that are delivering business and the percentages are the sales organisations structured appropriately.

Jerome and Ed are going to deliver a joint session that first looks at the data that is available today to hotels to make more informed decisions and then move into how this data can improve the effectiveness and efficiency of digital media campaigns and how that can be leveraged to drive better performance.

By Edward Lines, Industry Manager, Google and member of the HSMAI Region Europe Marketing Advisory Board
& Jerome Wise, Vice President – Enterprise Clients, TravelClick

Edward Lines
Jerome Wise

Interactive session
Delegates will engage with colleagues and peers, sharing insights and experiences throughout this day

Sign up today!

*This event is INVITATION-ONLY. This means that all sign-ups will be considered individually. If you do not fit our target group we unfortunately have to exclude you from this event. If you do, we will send out a seperate confirmation email to you.*

HSMAI Breakfast meeting in Oslo on Revenue Strategy
2019-05-23 08:30 - 11:00 (Europe/Amsterdam) | Høyskolen Kristiania, Kirkegata 24, Oslo, 0153, Norway
Learn from a Revenue Manager how GMs and others can get the most out of the Revenue Management team

We will focus on how to establish a common understanding of strategy and expectations – and work on a long-term perspective.

Time: Thursday May 23rd from 08:30 – 11:00
Place: Høyskolen Kristiania

Program

08:30-09:00: Registration and breakfast09:00-10:30: How to get the most out of the Revenue Management team10:30-11:00: Networking

Speaker: Dave Overeem, CRME, Corporate Revenue Manager, Inntel Hotels
Dave knew at the age of 5, that he wanted to work in hospitality. He graduated at Hotelschool The Hague in 2008 and started his career in Front Office operations in different hotels and brands. During his career, he found his “love” for Revenue Management at a boutique style teaching hotel in Amsterdam back in 2012. Dave developed a revenue management strategy for this hotel, that works out very well. Hotelschool The Hague was not teaching Revenue Management in the time Dave was a student there, so he did an extra education to develop his knowledge on revenue management and wanted to be able to combine practical experience with the theoretical part of revenue management. Graduating with a 9+ for his final Revenue Management exam, let him believe that he was made for Revenue Management. Nowadays he is leading the Revenue Management department of Inntel Hotels in The Netherlands. A family-owned hotel group of 6 four- and five-star hotels throughout The Netherlands and expanding with 2 hotels in the near future. Dave became a certified revenue management executive by HSMAI in May 2017.
Target Group: General Managers & Assistant General Managers, Revenue Managers, Commercial leaders and others.

HSMAI Afternoon meeting in Amsterdam on Revenue Strategy and Marketing
2019-05-21 14:00 - 18:00 (Europe/Amsterdam) | Lloyd Hotel, Oostelijke Handelskade 34, Amsterdam, 1019 BN, Netherlands
Good news! We just got the information in that one of our very active members in the US, Loren Gray, will be in Amsterdam when we have our event this month. He is a digital expert in the hospitality industry and has a lot of passion and competence about the topic. He often speaks at our events in the US so we invited him to speak at our event too. See the updated program below.
Making it all work, the step by step daily integration of marketing, and revenue management & Learn from a Revenue Manager how GMs and others can get the most out of the Revenue Management team
We will focus on how to establish a common understanding of strategy and expectations – and work on a long-term perspective.
Time: Tuesday 21 May at 14:00
Place: Lloyd Hotel (34 Oostelijke Handelskade, 1019 BN, Amsterdam)
Target Group: General Managers & Assistant General Managers, Revenue Managers, Commercial leaders and others
SIGN UP HERE!
Programme:

Time
What

14:00-14:30
Registration, coffee and networking

14:30-14:40
Welcome by HSMAI Region Europe

14:40-16:00

Learn from a Revenue Manager how GMs and others can get the most out of the Revenue Management team
By Dave Overeem, CRME, Corporate Revenue Manager, Inntel Hotels

16.00-16:40

Making it all work, the step by step daily integration of marketing, and revenue management
History is filled with examples of great companies failing due to a lack of communication that we now call ‘siloing’. ‘To big to fail’ places like IBM and Sony who once dominated their markets now trail or have been outright removed, all because departments did not collaborate. Sound Familiar? This is not new news, but how do you make it work? Where do you start? How do you make it a success each day? What Technologies are leading edge that works?
By Loren Gray, Founder and CEO, Hospitality Digital Marketing Inc

16:40-17:00
Tour of Lloyd Hotel

17:00-18:00
Drinks and networking

About Dave Overeem, CRME, Corporate Revenue Manager, Inntel Hotels
Dave knew at the age of 5, that he wanted to work in hospitality. He graduated at Hotelschool The Hague in 2008 and started his career in Front Office operations in different hotels and brands. During his career, he found his “love” for Revenue Management at a boutique style teaching hotel in Amsterdam back in 2012. Dave developed a revenue management strategy for this hotel, that works out very well. Hotelschool The Hague was not teaching Revenue Management in the time Dave was a student there, so he did an extra education to develop his knowledge on revenue management and wanted to be able to combine practical experience with the theoretical part of revenue management. Graduating with a 9+ for his final Revenue Management exam, let him believe that he was made for Revenue Management. Nowadays he is leading the Revenue Management department of Inntel Hotels in The Netherlands. A family-owned hotel group of 6 four- and five-star hotels throughout The Netherlands and expanding with 2 hotels in the near future. Dave became a certified revenue management executive by HSMAI in May 2017.

About Loren Gray, Founder and CEO, Hospitality Digital Marketing Inc
Loren Gray is the Founder and CEO of Hospitality Digital Marketing Inc., a full service consulting firm assisting businesses operating in the hospitality space. Services range from advanced marketing and revenue strategies, to facilitating product and software services development to market to the hospitality industry. Domestic and International Clients range from property level, to portfolio based brand, and independent ownerships.
Prior to launching HDM, Mr. Gray was partner, and Vice President of Digital Strategy at one of the top 5 largest agencies in Dallas, TX, where he redefined all internal protocols and created a successful integration of culture and collaboration of all services into one cohesive client-focused strategy, thereby garnering the highest profitability and largest staff in the agency’s history along with its lowest annual staff attrition. Prior to that, he spent 13 years as Director of eCommerce for Ocean Properties Ltd., the fourth largest privately held franchise hotel operator in North America and forty-seventh largest worldwide, where he created and developed its entire Digital Marketing program.
Mr. Gray came through the ranks in the Hospitality industry through Food and Beverage, Hotel Operations, as General Manager of several brand- and non-brand resorts, Regional Sales and Marketing, and ultimately as Director of eCommerce. He has also owned and operated several Hospitality ventures. That operational and revenue management perspective, when added to marketing and technology understanding, has contributed to his ability to educate clients and connect seemly divergent programs into cohesive successful strategies.
Throughout his work history, Mr. Gray has actively participated as a member of several location organizations such as CVBs, TDCs, Chambers of Commerce and industry associations in Houston, TX, Melbourne, FL, Key Largo, FL, Palm Beach, FL, Dallas, TX, and the Caribbean, Canada, Australia and China.

Join HSMAI for a Breakfast Meeting in Stockholm on Revenue Strategy
2019-05-10 08:30 - 11:00 (Europe/Amsterdam) | Clarion Hotel Stockholm, Ringvägen 98, Stockholm, 118 60, Sweden
Learn from a Revenue Manager how GMs and others can get the most out of the Revenue Management team

We will focus on how to establish a common understanding of strategy and expectations – and work on a long-term perspective.

Time: Friday May 10th at 08:30 amPlace: Clarion Hotel Stockholm

Program

08:30-09:00: Registration and breakfast09:00-10:30: How to get the most out of the Revenue Management team10:30-11:00: Networking

Speaker: Dave Overeem, CRME, Corporate Revenue Manager, Inntel Hotels
Dave knew at the age of 5, that he wanted to work in hospitality. He graduated at Hotelschool The Hague in 2008 and started his career in Front Office operations in different hotels and brands. During his career, he found his “love” for Revenue Management at a boutique style teaching hotel in Amsterdam back in 2012. Dave developed a revenue management strategy for this hotel, that works out very well. Hotelschool The Hague was not teaching Revenue Management in the time Dave was a student there, so he did an extra education to develop his knowledge on revenue management and wanted to be able to combine practical experience with the theoretical part of revenue management. Graduating with a 9+ for his final Revenue Management exam, let him believe that he was made for Revenue Management. Nowadays he is leading the Revenue Management department of Inntel Hotels in The Netherlands. A family-owned hotel group of 6 four- and five-star hotels throughout The Netherlands and expanding with 2 hotels in the near future. Dave became a certified revenue management executive by HSMAI in May 2017.
Target Group: General Managers & Assistant General Managers, Revenue Managers, Commercial leaders and others.

Photo:Clarion Hotel Stockholm. Foto from Nordic Choice Hotels.

CRME in Palme de Mallorca
2019-04-11 10:00 - 15:00 (Europe/Amsterdam) | Palau de Congressos de Palma
HSMAI Region Europe will be in Palma de Mallorca for the CRME certification on Thursday April 11th
On Thursday April 11th HSMAI Region Europe will host an interactive Revenue Management workshop, after which the participants will complete the globally recognised CRME certification exam.
The certification workshop will take place at Palau de Congressos de Palma – Managed by Melia Hotels International
The more you know, and the more you can prove you know, the better ROI you can provide to your employer or prospective employer, the more you can improve your company’s bottom line, and the better you can position yourself in your chosen discipline. Press here to sign up!
About the CRME
The CRME designation is recognition that you are:

A professional in the field of revenue management and clearly conversant with its intricacies and importance
Competent to develop an infrastructure to support revenue management within the framework of an organization
Able to maximize revenue opportunities and optimize profits by managing revenue
Capable of making informed decisions to accept or reject pieces of business to meet overall organizational goals
Proficient at the art and science of revenue management

Pricing
HSMAI Region Europe CRME workshop, digital CRME Study Guide and certification exam. Workshop includes coffee, tea and lunch.
HSMAI Region Europe Members: EUR 695
Non-members: EUR 795
For more information contact us: postbox@hsmai.eu
Press here to sign up!
So far HSMAI Region Europe has CRME certified many top professionals from each of the following companies:
– AccorHotels
– Avvio
– citizenM Hotels
– Choice Hotels
– Copenhagen Admiral Hotel
– Crown Moran Hotel
– Deutsche Hospitality
– Diamond Resorts International
– Duetto
– First Hotels
– HotelPartner Yield Management
– Hotel Tonight
– IDeaS Revenue Solutions, a SAS Company
– Iberostar
– InfData Analytics
– Infor
– Infor EasyRMS
– Kempinski Hotels SA
– Louvre Hotels Group
– Mövenpick Hotels & Resorts
– Nordic Choice Hotels
– Norlandia Hotel Group
– OTA Insight
– Parkdean Holidays
– Pricematch
– Reburg & Partners
– Redefine BDL Hotels Ltd
– Rossi Boutique Hotel & SPA
– Sagacity
– Sabre Hospitality
– SANA Hotels
– Scandic Hotels
– Short Stay Group
– SnapShot GmbH
– Sokos Hotels
– Starboard Hotels
– Steigenberger Hotel Group
– Thon Hotels
– Top Gahn Quality Coaching
– Wordhotel Wings
– 25hours Hotels
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HSMAI and HFTP Think Tank - The Strategic Integration of Marketing and Technologies
2019-04-11 07:45 - 10:15 (Europe/Amsterdam) | Palau de Congressos de Palma
HSMAI and HFTP Think Tank for CMO’s and CIO’s – By invitation only
HSMAI and HFTP Think Tank is taking place in Palma de Mallorca on Thursday April 11th – the day after our annual conference the ROC & DOC and during HITEC Europe. The Think Tank will take place at MELIÃ PALMA BAY & Palau de Congressos · Palma in the Elyxr Café on the ground level of the convention center. Registration and breakfast from 07:45 and the educational starts at 08:15 and last until 10:15. This event is by invitation only!
“The Strategic Integration of Marketing and Technologies” will be the topic for the Think Tank”.
HSMAI and HFTP’s Think Tank on “The Strategic Integration of Marketing and Technologies” will invite Europe-based hospitality CMOs and CIOs/CTOs to a roundtable discussion about fostering collaboration between the two roles. Our target audience is 20 executives — half marketing and half information technology — with both HSMAI Region Europe and HFTP extending invitations to achieve this targeted mix. Tables will be arranged in a single, unbroken U-shape to help foster intimate, unguarded dialogue, with a roundtable for staff and other observers in the back of the room.
The two-hour program (8:15–10:15 a.m., with a breakfast reception from 7:45–8:15 a.m.) will be powered by a series of questions that participants will answer using a live-polling platform.
Robyn Pratt, Managing Director, Impact Consulting, will guide participants through the questions and answers, encouraging them to discuss the obstacles that exist between the two roles and to identify potential best practices for cooperation and collaboration moving forward. Post-event content will be produced for both HSMAI and HFTP members.
Pending the review of lessons learned at this Think Tank, HSMAI and HFTP will host a second, parallel program in Minneapolis on Thursday, June 20, 2019.
To RSVP press here.
More about Robyn Pratt, Managing Director, Impact Consulting:

With 35+ years of experience working in different countries & spanning a broad cross section of disciplines ranging from Sales and Marketing, Operations, General Management, Project Leadership, Change Management, Innovation, Brand Strategy and Leadership she has gained a strong foundation of knowledge and expertise at an international level.
Prior to forming Impact Consulting she was Vice President & Brand Leader for Design and Luxury brands for Starwood Hotels, Europe, Africa, & Middle East (EAME). In this role, she was able to combine her knowledge and expertise in hotel marketing and operations with innovation and change management skills to lead the brand efforts of nine brands across 240 hotels. She is a strong communicator and have achieved tangible results and strong engagement with the teams she has worked with.
Her experience in leading Six Sigma and Operational Innovation has provided her with a passion for managing change towards achieving measurable results which add value for all shareholders.
Press here to see all our activities in Palma de Mallorca the same week.

PLEASE NOTE: For qualified ROC & DOC registrants, HITEC Europe in Palma de Mallorca will provide one complimentary, non-transferable registration which entitles the recipient to two days access to the HITEC Europe exhibit hall and general sessions. HITEC Europe concurrent educational sessions are not included. Comp registrations are only available to qualified ROC/DOC attendees directly from the industry and cannot be used by suppliers or vendors, consultants, nor personnel, dealers, distributors, subsidiaries, investors, partners/associates or family members of exhibiting companies. HSMAI Region Europe will automatically register all qualified registrants directly with HITEC Europe. Your contact information will be provided to HFTP, the host of HITEC Europe, for the purpose of communicating with you about your registration. If you prefer to NOT be registered for the complimentary exhibit hall pass, please email us at postbox@hsmai.eu
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ROC & DOC
2019-04-10 | Palau de Congressos de Palma
Welcome to Europe’s number one place for the latest trends and news in Revenue Optimization, Digital Marketing and Distribution for the travel and hospitality industry at Palau de Congressos de Palma, co-located with HITEC Europe 2019– and you are very welcome to attend.
You’ll want to ROC ‘n Roll all day long when you meet our many speakers and delegates. We have a great venue and we will raise the energy level with the best speakers, great music and food.

Press here to read more and to sign up!
