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BEGIN:VEVENT
DTSTART;VALUE=DATE:20260114
DTEND;VALUE=DATE:20260117
DTSTAMP:20260414T234713
CREATED:20250814T080522Z
LAST-MODIFIED:20250826T102823Z
UID:10000591-1768348800-1768607999@hsmai.eu
SUMMARY:Commercial Strategy Week 2026
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”17355″ img_size=”full” alignment=”center” css=””][/vc_column][/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1755780854837{margin-bottom: 0px !important;}”]\nWelcome to\nCommercial Strategy Week 2026\n[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1755780819380{margin-bottom: 0px !important;}”]After the highly successful 2025 conference\, we are thrilled to announce that we will be returning to London once again for next year’s conference\, from January 14th to 16th\, 2026! We’re excited to once again set the stage for insightful discussions\, networking\, and the latest industry advancements. \nHSMAI Europe’s Commercial Strategy Conference – the evolution of HSMAI ROC – reflects the development of marketing\, revenue optimization\, sales\, and other commercial functions into new and evolving commercial strategy organisations inside many hotel companies. \nThe conference — and pre- and post-conference certifications\, leadership day\, training and roundtables — will equip commercial professionals and leaders with the skills\, knowledge\, and strategic vision necessary to navigate the ever-evolving landscape of hotel commercial strategy while driving profit throughout the customer journey \nSAVE THE DATES FOR COMMERCIAL STRATEGY WEEK 2026: \n\nPre-conference workshops and trainings | Wednesday\, 14th January\n\nMain conference and HSMAI Awards Europe | Thursday\, 15th January\n\nPost-conference roundtables (by invitation only)| Friday\, 16th January\n\n\n[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_btn title=”READ MORE” color=”violet” size=”lg” css=”” link=”url:https%3A%2F%2Fhsmai.eu%2Fcsw_2026%2F”][/vc_column][/vc_row]
URL:https://hsmai.eu/event/commercial-strategy-week-2026/
LOCATION:InterContinental London Park Lane\, One Hamilton Place\, Park Ln\, London\, London\, W1J 7QY\, United Kingdom
ATTACH;FMTTYPE=image/png:https://hsmai.eu/wp-content/uploads/sites/15/2025/08/header-tickets-csw-2026-1.png
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260114T090000
DTEND;TZID=Europe/London:20260114T120000
DTSTAMP:20260414T234713
CREATED:20251121T155912Z
LAST-MODIFIED:20251215T152312Z
UID:10000606-1768381200-1768392000@hsmai.eu
SUMMARY:Talent Workshop (By-Invitation-Only): "Step Up Your Talent Game"
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”17753″ img_size=”full” css=””][mk_fancy_title color=”#669933″ size=”25″ margin_bottom=”0″ font_family=”Merriweather” font_type=”google” responsive_align=”left”]\nTalent Workshop (By-Invitation-Only): “Step Up Your Talent Game: Developing Strong Commercial Leaders” \n[/mk_fancy_title][mk_padding_divider size=”20″][vc_column_text css=”.vc_custom_1765812188391{margin-bottom: 0px !important;}”]📅 Wednesday\, January 14th\, 2026\n📍 InterContinental London Park Lane\n🕘 9:00 AM – 12:00 PM \nModerated by Michael Wierling\, Director HR\, Northern Europe at IHG Hotels & Resorts and the Chair of the HSMAI Europe People & Culture Advisory Board. \nDeveloping strong commercial leaders is not an HR responsibility — it’s everyone’s responsibility. Whether you work in sales\, marketing\, revenue\, operations\, HR\, or education\, every role has an impact on how the industry attracts\, develops\, and retains commercial talent. \nThrough the diverse mix of people in the room — different companies\, seniority levels\, and disciplines — we will build a full picture of what developing strong commercial leaders looks like in today’s hospitality industry. We will discuss what the industry is doing well\, what needs to change\, what opportunities we can leverage\, and what practical actions each of us can take back to our own organisation to step up our talent game. \nThis workshop is designed for hoteliers and educators across HR and non-HR functions\, from experienced commercial leaders to those just beginning their careers. It is for those who want to step up their talent game and contribute to a more resilient commercial talent pipeline in hospitality.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][mk_padding_divider size=”20″][vc_btn title=”Register Now” style=”classic” color=”green” size=”lg” align=”center” css=”” button_block=”true” link=”url:https%3A%2F%2Feur.cvent.me%2F7kvdBl”][/vc_column][/vc_row]
URL:https://hsmai.eu/event/talent-workshop-step-up-your-talent-game-by-invitation-only/
LOCATION:InterContinental London Park Lane\, One Hamilton Place\, Park Ln\, London\, London\, W1J 7QY\, United Kingdom
ATTACH;FMTTYPE=image/png:https://hsmai.eu/wp-content/uploads/sites/15/2025/11/talent-workshop.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260114T090000
DTEND;TZID=Europe/London:20260114T120000
DTSTAMP:20260414T234713
CREATED:20251121T160000Z
LAST-MODIFIED:20251218T173246Z
UID:10000607-1768381200-1768392000@hsmai.eu
SUMMARY:MICE Workshop (By-Invitation-Only): The Profitability Equation: Rooms × Meetings. How Meetings Multiply Your Hotel’s Total Revenue per m²
DESCRIPTION:[vc_row disable_element=”yes”][vc_column][mk_fancy_title color=”#669933″ size=”25″ margin_bottom=”0″ font_family=”Merriweather” font_type=”google” responsive_align=”left”]\nDesigning Leverage of MICE Potential in the Business Mix\n[/mk_fancy_title][mk_fancy_title color=”#000000″ size=”18″ font_style=”italic” margin_bottom=”5″ font_family=”Merriweather” font_type=”google” responsive_align=”left”]\nBy-Invitation-Only Workshop\n[/mk_fancy_title][vc_column_text css=”.vc_custom_1731340752692{margin-bottom: 0px !important;background-color: #f2f2f2 !important;}”]\n\nWorkshop Details\n\nDate & Time: Wednesday\, January 15\, 2025\, from 9 AM to 12 PM\, with registration starting at 8:30 AM\nLocation: The Savoy Hotel\, London\nModerators: Mark Struik and Thijs Peters\, Partners at Conventus Consultants \nThe timing of the workshop “Designing leverage of MICE potential in the business mix” is set to be part of the HSMAI Europe Commercial Strategy Week\, taking place in London from the 15th – 17th of January 2025\, where many of the industry C-level and Directors will be present. Below you will see the structure for the workshop\, aimed at gathering expert input to inform a potential year-round HSMAI Europe MICE program including training both on a national and regional level. \n[/vc_column_text][vc_column_text css=”.vc_custom_1731339758809{margin-bottom: 0px !important;}”]As HSMAI Europe expands and our members would like to increasingly prioritise MICE\, we are dedicated to enhancing our focus on this both locally and regionally. We kindly asked you to identify who from your senior team we should invite to join us for this important workshop by sending us an email at postbox@hsmai.eu.[/vc_column_text][mk_divider style=”thin_solid” thin_single_color=”#000000″ thickness=”3″ margin_top=”10″ margin_bottom=”10″][mk_fancy_title color=”#669933″ size=”18″ margin_bottom=”0″ font_family=”Merriweather” font_type=”google” responsive_align=”left”]\nKey Objective\n[/mk_fancy_title][vc_column_text css=”.vc_custom_1731338622566{margin-bottom: 0px !important;}”]To identify opportunities for a year-round MICE program for HSMAI Europe (local and regional). \nWe’ll be examining this from multiple perspectives\, including MICE marketing & sales\, the RFP process\, distribution networks\, yield management\, sustainability\, training\, and data analysis. \nIncluded in the discussion will be the terminology. Is MICE the correct program name or should we look at alternatives?[/vc_column_text][mk_fancy_title color=”#669933″ size=”18″ margin_bottom=”0″ font_family=”Merriweather” font_type=”google” responsive_align=”left”]\nDeliverables\n[/mk_fancy_title][vc_column_text css=”.vc_custom_1731338695024{margin-bottom: 0px !important;}”]\n\nAdvice MICE program\n\n\nClear picture of how the market stakeholders perceives a MICE program and its needs 🡪 present back to the HSMAI Europe Board of Directors in the afternoon on the same day.\n\n[/vc_column_text][mk_divider style=”thin_solid” thin_single_color=”#000000″ thickness=”3″ margin_top=”10″ margin_bottom=”10″][mk_fancy_title color=”#663399″ size=”20″ margin_bottom=”5″ font_family=”Merriweather” font_type=”google” responsive_align=”left”]\nAGENDA\n[/mk_fancy_title][vc_column_text css=”.vc_custom_1731339689440{margin-bottom: 0px !important;background-color: #669933 !important;border-color: #669933 !important;}”]   Phase 1: Introduction and Objectives (30 minutes)[/vc_column_text][vc_column_text css=”.vc_custom_1731338950144{margin-bottom: 0px !important;background-color: #f2f2f2 !important;}”]\n\nWelcome and Objective Setting\nWe briefly introduce the workshop’s purpose: identify the possibility of a MICE program within HSMAI Europe to meet the needs of the MICE market and strengthen HSMAI’s overall offerings that will also include training.\n\n\nIcebreaker: Speed Brainstorming\nParticipants brainstorm in pairs\, focusing on the question: What are the biggest challenges in the MICE market from a hotel perspective? – Post-it up canvas\n\n\nShare Key Insights\nShare their top insights to establish a shared understanding of current industry challenges.\n\n[/vc_column_text][mk_padding_divider][vc_column_text css=”.vc_custom_1731339701413{margin-bottom: 0px !important;background-color: #669933 !important;border-color: #669933 !important;}”]   Phase 2: Defining the Core of the MICE Program (90 minutes)[/vc_column_text][vc_column_text css=”.vc_custom_1731339065000{margin-bottom: 0px !important;background-color: #f2f2f2 !important;}”]\n\nContext Mapping\nParticipants will be divided into small teams. Each team will create a context map\, identifying the key elements impacting the performance of MICE teams within the hotel industry. Here the perspectives MICE marketing & sales\, the RFP process\, distribution networks\, yield management\, sustainability\, training\, and data analysis are the starting points – Context map Canvas\nDot Voting for High-Impact Elements\nParticipants vote on the elements they feel have the most impact on MICE team performance. – Dot voting\nHot Air Balloon Exercise\nThe Hot Air Balloon method; teams will visualise what will help the MICE program “take off” (positive forces and opportunities) and what may hold it back (challenges and barriers). This will provide a clear overview of essential and limiting factors for the program. – Hot air balloon canvas\n\n\n[/vc_column_text][mk_padding_divider][vc_column_text css=”.vc_custom_1731339099055{margin-bottom: 0px !important;background-color: #669933 !important;border-color: #669933 !important;}”]   Phase 3: Developing Actionable Structure and Vision (60 minutes)[/vc_column_text][vc_column_text css=”.vc_custom_1731339126712{margin-bottom: 0px !important;background-color: #f2f2f2 !important;}”]\n\nCover Story\nParticipants in teams have to imagine that the newly launched MICE program has become a huge success\, leading to a cover story in a major industry publication. Each team will develop this cover story\, describing what the MICE program provides\, how it looks\, and what impact it has achieved. – Cover Story canvas\nFinal Sprint: Roadmap Development\nEach team outlines a roadmap for implementing the key components of their MICE program proposal. Use dot voting to identify the top priorities and most actionable next steps.\n\n[/vc_column_text][mk_padding_divider][vc_column_text css=”.vc_custom_1731339159100{margin-bottom: 0px !important;background-color: #669933 !important;border-color: #669933 !important;}”]   Conclusion (10 minutes)[/vc_column_text][vc_column_text css=”.vc_custom_1731339184446{margin-bottom: 0px !important;background-color: #f2f2f2 !important;}”]\n\nWrap-Up and Next Steps\nSummarise the key insights from the workshop. Discuss takeaways to present to the HSMAI Europe Board of Directors.\n\n[/vc_column_text][mk_padding_divider][vc_column_text css=”.vc_custom_1731339208361{margin-bottom: 0px !important;}”]\nWe kindly ask you to identify the senior team members you would like us to invite to this important workshop and to share their details at postbox@hsmai.eu. \n[/vc_column_text][mk_divider style=”thin_solid” thin_single_color=”#000000″ thickness=”3″ margin_top=”10″ margin_bottom=”10″][/vc_column][/vc_row][vc_row][vc_column][vc_single_image image=”17754″ img_size=”full” css=””][mk_fancy_title font_family=”none”]\nMICE Workshop (By-Invitation Only): The Profitability Equation: Rooms × Meetings. How Meetings Multiply Your Hotel’s Total Revenue per m²\n[/mk_fancy_title][vc_column_text css=”.vc_custom_1766079162890{margin-bottom: 0px !important;}”]📅 Wednesday\, January 14th\, 2026\n 📍  InterContinental London Parklane\n🕘 9:00 AM – 12:00 PM \nModerated by Mark Struik and Thijs Peters\, Partners at Conventus Consultants. \nHotels often underestimate the real financial impact of MICE — not only in room nights\, but in hidden margins\, F&B\, upsell opportunities and the true value of meeting space. This workshop explores the commercial tension every hotel faces: should you contract rooms far in advance at lower group rates to secure meeting business\, or hold out for high-yield transient demand on peak dates? \nUsing real data insights\, profitability dilemmas and strategic trade-offs\, we challenge industry assumptions and reveal how smarter alignment between Sales and Revenue can dramatically increase Total Revenue per m². \nThis workshop is designed for senior hoteliers\, commercial strategists\, revenue leaders\, and sales & marketing professionals looking for new perspectives and inspiration. \nPlease note that this session will be by-invitation-only. HSMAI Europe members may register here – all registrations are subject to approval.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][mk_padding_divider size=”30″][vc_btn title=”Register Now” color=”green” size=”lg” align=”center” css=”” button_block=”true” link=”url:https%3A%2F%2Feur.cvent.me%2F5Vv7BR”][/vc_column][/vc_row]
URL:https://hsmai.eu/event/mice-workshop-by-invitation-only/
LOCATION:InterContinental London Park Lane\, One Hamilton Place\, Park Ln\, London\, London\, W1J 7QY\, United Kingdom
ATTACH;FMTTYPE=image/png:https://hsmai.eu/wp-content/uploads/sites/15/2025/11/mice-workshop.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260114T123000
DTEND;TZID=Europe/London:20260114T143000
DTSTAMP:20260414T234713
CREATED:20251121T160617Z
LAST-MODIFIED:20251121T173854Z
UID:10000609-1768393800-1768401000@hsmai.eu
SUMMARY:HSMAI Europe Board of Directors Meeting (Internal)
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”17755″ img_size=”full” css=””][mk_fancy_title color=”#669933″ size=”25″ margin_bottom=”0″ font_family=”Merriweather” font_type=”google” responsive_align=”left”]\nHSMAI Europe Board of Directors Meeting\n[/mk_fancy_title][mk_fancy_title color=”#000000″ size=”18″ font_style=”italic” margin_bottom=”5″ font_family=”Merriweather” font_type=”google” responsive_align=”left”]\nInternal\n[/mk_fancy_title][vc_column_text css=”.vc_custom_1763718653279{margin-bottom: 0px !important;}”]📅 Wednesday\, January 14th\, 2026\n 📍  Intercontinental London Park Lane\n🕘 12:30 PM – 2:30 PM[/vc_column_text][/vc_column][/vc_row]
URL:https://hsmai.eu/event/hsmai-europe-board-of-directors-meeting-internal/
LOCATION:InterContinental London Park Lane\, One Hamilton Place\, Park Ln\, London\, London\, W1J 7QY\, United Kingdom
ATTACH;FMTTYPE=image/png:https://hsmai.eu/wp-content/uploads/sites/15/2025/11/board.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260114T150000
DTEND;TZID=Europe/London:20260114T200000
DTSTAMP:20260414T234713
CREATED:20251119T151131Z
LAST-MODIFIED:20251125T163103Z
UID:10000604-1768402800-1768420800@hsmai.eu
SUMMARY:Leadership Day (Internal\, By-Invitation-Only)
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”17734″ img_size=”full” css=””][mk_fancy_title color=”#000000″ size=”25″ font_weight=”bold” font_family=”Merriweather” font_type=”google” responsive_align=”left”]Leadership Day (Internal)[/mk_fancy_title][vc_column_text css=”.vc_custom_1764087882656{margin-bottom: 0px !important;}”]📅 Wednesday\, January 14th\, 2026\n📍 Intercontinental London Park Lane\n🕘 3:00 PM – 8:00 PM\, including a working dinner \nThe HSMAI Europe Leadership Day 2026\, an invitation-only event\, will take place at the conference venue. For this gathering we invite HSMAI Europe Advisory Board members\, Rising Leaders Council\, Board of Directors members\, Student Council and special supporters and sponsors of the region. \nInvited HSMAI Europe members may register here – all registrations are subject to approval.[/vc_column_text][vc_btn title=”Register Now” style=”classic” color=”green” size=”lg” align=”center” css=”” button_block=”true” link=”url:https%3A%2F%2Feur.cvent.me%2FE5veqo”][/vc_column][/vc_row]
URL:https://hsmai.eu/event/leadership-day-2026-internal-by-invitation-only/
LOCATION:InterContinental London Park Lane\, One Hamilton Place\, Park Ln\, London\, London\, W1J 7QY\, United Kingdom
ATTACH;FMTTYPE=image/png:https://hsmai.eu/wp-content/uploads/sites/15/2025/11/csw-2026-visuals-6.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260115T080000
DTEND;TZID=Europe/London:20260115T170000
DTSTAMP:20260414T234713
CREATED:20251121T160659Z
LAST-MODIFIED:20251211T132156Z
UID:10000612-1768464000-1768496400@hsmai.eu
SUMMARY:Commercial Strategy Conference
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”15589″ img_size=”1920 x 800″ css=””][mk_fancy_title color=”#669933″ size=”25″ font_weight=”bold” margin_bottom=”5″ font_family=”Merriweather” font_type=”google” responsive_align=”left”]Join Us at the HSMAI Europe Commercial Strategy Conference in London![/mk_fancy_title][mk_fancy_title color=”#000000″ size=”18″ margin_bottom=”5″ font_family=”Merriweather” font_type=”google” responsive_align=”left”]📅 Thursday\, January 15th\, 2026\n 📍  InterContinental London Park Lane\n🕘 8:00 AM – 5:00 PM[/mk_fancy_title][vc_column_text css=”.vc_custom_1765459313779{margin-bottom: 0px !important;}”]HSMAI Europe Commercial Strategy Conference (formerly ROC) has become one of the most compelling and comprehensive learning exchange for commercial leaders in the hospitality industry. Join us for an unparalleled professional development experience.[/vc_column_text][mk_padding_divider size=”30″][vc_btn title=”See full programme here” color=”green” align=”center” css=”” button_block=”true” link=”url:https%3A%2F%2Fhsmai.eu%2Fcsw_2026%2Fprogram%2F|target:_blank”][vc_column_text css=”.vc_custom_1732272245190{margin-bottom: 0px !important;}”]Contact Us: \nFor group rates\, sponsorship and further inquiries\, please email us at postbox@hsmai.eu.  \nDon’t miss this unique opportunity to connect\, learn\, and lead in the evolving landscape of commercial strategy. Be part of an inspiring experience in London this January![/vc_column_text][/vc_column][/vc_row]
URL:https://hsmai.eu/event/commercial-strategy-conference/
LOCATION:InterContinental London Park Lane\, One Hamilton Place\, Park Ln\, London\, London\, W1J 7QY\, United Kingdom
ATTACH;FMTTYPE=image/png:https://hsmai.eu/wp-content/uploads/sites/15/2024/06/untitled-design-7.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260115T183000
DTEND;TZID=Europe/London:20260115T230000
DTSTAMP:20260414T234713
CREATED:20251121T160745Z
LAST-MODIFIED:20251121T160745Z
UID:10000613-1768501800-1768518000@hsmai.eu
SUMMARY:HSMAI Awards Europe 2025
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”16454″ img_size=”1920 x 800″ css=””][mk_fancy_title color=”#669933″ size=”25″ font_weight=”bold” margin_bottom=”5″ font_family=”Merriweather” font_type=”google” responsive_align=”left”]Celebrate Excellence in Hospitality[/mk_fancy_title][mk_fancy_title color=”#000000″ size=”18″ margin_bottom=”5″ font_family=”Merriweather” font_type=”google” responsive_align=”left”]📅 Thursday\, January 15th\, 2026\n 📍  InterContinental London Park Lane\n🕘 6:30 PM – 11:00 PM[/mk_fancy_title][vc_column_text css=”.vc_custom_1763719651042{margin-bottom: 0px !important;}”]The annual HSMAI Awards Europe recognises the people and companies that have shown excellent work in the hospitality\, tourism\, and travel industries. This event allows companies and employees to show that they value and recognise the importance of each other.[/vc_column_text][/vc_column][/vc_row]
URL:https://hsmai.eu/event/hsmai-awards-europe-2025/
LOCATION:InterContinental London Park Lane\, One Hamilton Place\, Park Ln\, London\, London\, W1J 7QY\, United Kingdom
ATTACH;FMTTYPE=image/jpeg:https://hsmai.eu/wp-content/uploads/sites/15/2024/11/hsmaiawards23_fotografheididokter-11-1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260116T100000
DTEND;TZID=Europe/London:20260116T130000
DTSTAMP:20260414T234713
CREATED:20251121T160824Z
LAST-MODIFIED:20251211T075430Z
UID:10000610-1768557600-1768568400@hsmai.eu
SUMMARY:Senior Revenue & Commercial Executive Roundtable (By-Invitation-Only)
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”17757″ img_size=”full” css=””][mk_fancy_title color=”#669933″ size=”25″ margin_bottom=”0″ font_family=”Merriweather” font_type=”google” responsive_align=”left”]\nSenior Revenue & Commercial Executive Roundtable (By-Invitation-Only)\n[/mk_fancy_title][mk_fancy_title color=”#000000″ size=”18″ font_style=”italic” margin_bottom=”5″ font_family=”Merriweather” font_type=”google” responsive_align=”left”]\n“Rising costs and OTA dominance require smarter channel mix and cost control – how do you balance profitability and volume?”\n[/mk_fancy_title][vc_column_text css=”.vc_custom_1765439599222{margin-bottom: 0px !important;}”]📅 Friday\, January 16th\, 2026\n 📍  Intercontinental London Park Lane\n🕘 10:00 AM – 1:00 PM \nJoin us for the HSMAI Senior Executive Roundtable\, led by moderator Juli Jones\, Senior Vice President at HSMAI. This session will explore a timely and pressing topic: “Rising costs and OTA dominance require smarter channel mix and cost control – how do you balance profitability and volume?” \nHSMAI Executive Roundtables bring together senior-level\, like-minded leaders for candid\, high-value conversations in a confidential setting. This is a unique opportunity to exchange insights\, benchmark strategies\, and engage in meaningful peer dialogue. \nInvited HSMAI Europe members may register using the link below. All registrations are subject to approval. \n[/vc_column_text][mk_padding_divider size=”30″][/vc_column][/vc_row][vc_row][vc_column][vc_btn title=”Register Now” style=”classic” color=”green” size=”lg” align=”center” css=”” button_block=”true” link=”url:https%3A%2F%2Feur.cvent.me%2FlVyoqZ”][/vc_column][/vc_row]
URL:https://hsmai.eu/event/senior-revenue-commercial-executive-roundtable-by-invitation-only/
LOCATION:InterContinental London Park Lane\, One Hamilton Place\, Park Ln\, London\, London\, W1J 7QY\, United Kingdom
ATTACH;FMTTYPE=image/png:https://hsmai.eu/wp-content/uploads/sites/15/2025/11/revenue-roundtable.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260116T100000
DTEND;TZID=Europe/London:20260116T130000
DTSTAMP:20260414T234713
CREATED:20251121T160857Z
LAST-MODIFIED:20251211T081258Z
UID:10000611-1768557600-1768568400@hsmai.eu
SUMMARY:Senior Sales and Distribution Executive Roundtables (By-Invitation-Only)
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”17759″ img_size=”full” css=””][mk_fancy_title color=”#669933″ size=”25″ margin_bottom=”0″ font_family=”Merriweather” font_type=”google” responsive_align=”left”]\nSenior Sales and Distribution Executive Roundtables\nTopic: AI in Hotel Distribution\nAs a follow up from Curate that took place in London in November\, this important topic will again be on the agenda[/mk_fancy_title][mk_fancy_title color=”#000000″ size=”18″ font_style=”italic” margin_bottom=”5″ font_family=”Merriweather” font_type=”google” responsive_align=”left”]\nBy-Invitation-Only\n[/mk_fancy_title][vc_column_text css=”.vc_custom_1765440704875{margin-bottom: 0px !important;}”]📅 Friday\, January 16th\, 2026\n📍 Intercontinental London Park Lane\n🕘 10:00 AM – 1:00 PM \nModerated by Elodie Leunen CEO\, Fastpayhotels &  and a member of HSMAI Europe Board of Directors \nHSMAI Executive Roundtables are networks of like-minded senior leaders. They are a unique opportunity for executive-level peer groups to have meaningful dialogue in a confidential environment. \nInvited HSMAI Europe members may register here – all registrations are subject to approval. \nFor more information\, contact HSMAI Region Europe at postbox@hsmai.eu[/vc_column_text][mk_padding_divider size=”20″][/vc_column][/vc_row][vc_row][vc_column][vc_btn title=”Register Now” color=”green” size=”lg” align=”center” css=”” button_block=”true” link=”url:https%3A%2F%2Feur.cvent.me%2FVNMoab”][/vc_column][/vc_row]
URL:https://hsmai.eu/event/senior-sales-and-distribution-executive-roundtables-by-invitation-only/
LOCATION:InterContinental London Park Lane\, One Hamilton Place\, Park Ln\, London\, London\, W1J 7QY\, United Kingdom
ATTACH;FMTTYPE=image/png:https://hsmai.eu/wp-content/uploads/sites/15/2025/11/sales-roundtable.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Amsterdam:20260119T080000
DTEND;TZID=Europe/Amsterdam:20260121T230000
DTSTAMP:20260414T234713
CREATED:20251116T124307Z
LAST-MODIFIED:20251202T161116Z
UID:10000603-1768809600-1769036400@hsmai.eu
SUMMARY:Room for Growth
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”17798″ img_size=”Full” css=””][vc_column_text css=”.vc_custom_1763296975624{margin-bottom: 0px !important;}”]\nVelkommen til Room for Growth\n19.–21. januar 2026 i Oslo\nHotell- og reiselivsnæringen er inne i en tid med store endringer. Ny teknologi\, endrede gjesteforventninger\, bærekraftskrav og nye kommersielle muligheter omdefinerer måten vi arbeider og tenker på. For å møte denne utviklingen ønsker HSMAI Europe i samarbeid med Innovasjon Norge Reiseliv å starte reiselivsåret 2026 med Room for Growth: tre inspirerende dager fylt med faglig påfyll\, nye ideer\, nettverk og samarbeid. \nRoom for Growth skal være en ny samlende møteplass for hotell- og reiselivsnæringen i Norge – et sted der vi sammen utforsker trender\, deler kunnskap og skaper rom for vekst. \nForeløpig program:\nMandag 19. januar\nIntern arrangement Innovasjon Norge. Egen påmelding \nTirsdag 20. januar\nHSMAI Europe Commercial Strategy Forum \nHSMAI lanserer en helt ny konferanse hvor skal samle kommersielle ledere og fagfolk fra hotell- og reiselivsnæringen for å møte nasjonale og internasjonale aktører\, dele ideer\, bygge nettverk og hente inspirasjon. Fokus vil være på digitale trender\, revenue-optimalisering\, MICE\, sosiale medier\, markedsføring og salgsstrategier med alt med mål om å styrke deltagernes kommersielle kompetanse. \nOnsdag 21. januar\nHSMAI Møte- og Eventbørsen + HSMAI Awards Norway \nPå dagtid arrangeres den velkjente HSMAI Møte- og Eventbørsen\, der utstillere som hoteller\, hotellkjeder og konferansesteder møter innkjøpere av events\, konferanser og arrangementer. På kvelden samles bransjen til den prestisjefylte HSMAI Awards-seremonien\, der vi blant annet kårer Årets Hotelier\, Årets Unge Leder i Reisebransjen og Årets Unge Talent i Reisebransjen 2025.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_btn title=”Les mer og meld deg på her” color=”success” size=”lg” css=”” link=”url:https%3A%2F%2Fhsmai.eu%2Froom-for-growth%2F”][/vc_column][/vc_row]
URL:https://hsmai.eu/event/room-for-growth/
LOCATION:The Hub\, Biskop Gunnerus gate 3\, Oslo\, 0155\, Norway
ATTACH;FMTTYPE=image/png:https://hsmai.eu/wp-content/uploads/sites/15/2025/11/oslo-2026-2.png
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260120
DTEND;VALUE=DATE:20260121
DTSTAMP:20260414T234713
CREATED:20251121T113913Z
LAST-MODIFIED:20251121T120317Z
UID:10000614-1768867200-1768953599@hsmai.eu
SUMMARY:HSMAI Europe Commercial Strategy Forum | Oslo
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”17750″ img_size=”full” css=””][mk_fancy_title color=”#669933″ size=”25″ font_weight=”bold” margin_bottom=”5″ font_family=”Merriweather” font_type=”google” responsive_align=”left”]Velkommen til HSMAI Europe Commercial Strategy Forum Oslo[/mk_fancy_title][vc_column_text css=”.vc_custom_1763726514172{margin-bottom: 0px !important;}”]📅 Tirsdag\, 20. Januar 2026\n 📍  Clarion Hotel The Hub i Oslo[/vc_column_text][mk_fancy_title color=”#000000″ size=”18″ margin_bottom=”5″ font_family=”Merriweather” font_type=”google” responsive_align=”left”]Dette heldagsarrangementet samler ledere og andre innen hotell- og reiselivsbransjen for å diskutere de nyeste trendene og strategiene innen de kommersielle disiplinene som revenue management\, salg\, markedsføring\, distribusjon og mer. \nHSMAI Europe Commercial Strategy Forums har allerede blitt arrangert i Nederland\, Portugal og Hellas med stor suksess\, og der skal den arrangeres årlig i likhet med andre land som kommer til fortløpende. Nå kommer Commercial Strategy Forum endelig til Norge\, med Frankrike og Spania som neste destinasjoner ut. \nVår ambisjon er å gjøre Commercial Strategy Forum Oslo  til et årlig høydepunkt for kommersielle ledere og andre ledere i bransjen i Norge\, med fremtidsrettede  strategier\, dyptgående diskusjoner og verdifull nettverksbygging. \n[/mk_fancy_title][mk_padding_divider size=”30″][vc_btn title=”Les mer om Commercial Strategy Forum her” color=”green” align=”center” css=”” button_block=”true” link=”url:https%3A%2F%2Fhsmai.eu%2Froom-for-growth%2Fcommercial-strategy-forum-oslo%2F|target:_blank”][/vc_column][/vc_row]
URL:https://hsmai.eu/event/hsmai-europe-commercial-strategy-forum-oslo/
LOCATION:Clarion Hotel The Hub\, Biskop Gunnerus gate 3\, Oslo\, 0155\, Norway
ATTACH;FMTTYPE=image/png:https://hsmai.eu/wp-content/uploads/sites/15/2025/11/oslo-2026.png
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260121
DTEND;VALUE=DATE:20260122
DTSTAMP:20260414T234713
CREATED:20251121T113803Z
LAST-MODIFIED:20251121T120423Z
UID:10000615-1768953600-1769039999@hsmai.eu
SUMMARY:HSMAI Møte- og Eventbørsen
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”17748″ img_size=”full” css=””][mk_padding_divider size=”30″][mk_fancy_title color=”#669933″ size=”25″ font_weight=”bold” margin_bottom=”5″ font_family=”Merriweather” font_type=”google” responsive_align=”left”]HSMAI’S MØTE- OG EVENTBØRSEN[/mk_fancy_title][vc_column_text css=”.vc_custom_1763724900030{margin-bottom: 0px !important;}”]📅 Onsdag\, 21. Januar 2026\n 📍  Clarion Hotel The Hub i Oslo[/vc_column_text][mk_fancy_title color=”#000000″ size=”18″ margin_bottom=”5″ font_family=”Merriweather” font_type=”google” responsive_align=”left”]Meld deg på som utstiller på Møte- og Eventbørsen – årets møteplass for hotell- event og reiselivsbransjen. HSMAI inviterer deg til et arrangement hvor ledende aktører fra bransjen samles for en dag fylt med nettverksbygging\, faglig inspirasjon og spennende muligheter.[/mk_fancy_title][mk_padding_divider size=”30″][vc_btn title=”For kunder les mer her” color=”green” align=”center” css=”” button_block=”true” link=”url:https%3A%2F%2Fhsmaimeetconnect26.converve.io%2Findex.html|target:_blank”][vc_btn title=”For utstillere les mer her” color=”violet” align=”center” css=”” button_block=”true” link=”url:https%3A%2F%2Fhsmai.eu%2Froom-for-growth%2Fmote-og-eventborsen-2026%2F|target:_blank”][/vc_column][/vc_row]
URL:https://hsmai.eu/event/hsmai-mote-og-eventborsen-hsmai-awards-norway/
LOCATION:Clarion Hotel The Hub\, Biskop Gunnerus gate 3\, Oslo\, 0155\, Norway
ATTACH;FMTTYPE=image/png:https://hsmai.eu/wp-content/uploads/sites/15/2025/11/meb-2026.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Oslo:20260121T184500
DTEND;TZID=Europe/Oslo:20260121T230000
DTSTAMP:20260414T234713
CREATED:20251121T121102Z
LAST-MODIFIED:20260115T144103Z
UID:10000616-1769021100-1769036400@hsmai.eu
SUMMARY:HSMAI AWARDS NORWAY 2025
DESCRIPTION:[vc_row][vc_column][mk_padding_divider size=”30″][mk_fancy_title color=”#669933″ size=”25″ font_weight=”bold” margin_bottom=”5″ font_family=”Merriweather” font_type=”google” responsive_align=”left”]HSMAI AWARDS NORWAY 2025[/mk_fancy_title][vc_column_text css=”.vc_custom_1763724900030{margin-bottom: 0px !important;}”]📅 Onsdag\, 21. Januar 2026\n 📍  Clarion Hotel The Hub i Oslo[/vc_column_text][mk_fancy_title color=”#000000″ size=”18″ margin_bottom=”5″ font_family=”Merriweather” font_type=”google” responsive_align=”left”]Nominér kandidater til Årets Unge Talent og Årets Unge Leder i Hotell\, Restaurant og Reiseliv\, og Årets Hotelier\, og send inn dine beste arbeider til Markedsføringsprisene og Eventprisene. Husk også å nominere dine kandidater til Årets Bærekraftspris.\n \nUtdelingen av alle prisene i HSMAI Awards Norway arrangeres samme dag som HSMAI’s Møte- og Eventbørsen. \nNok en gang skal vi premiere dyktige medarbeiderne i vår bransje\, gjennom HSMAI Awards Norway 2025. \nFristen for innsendelse av bidrag er satt til midnatt mandag 24. november 2025.[/mk_fancy_title][mk_padding_divider size=”30″][mk_fancy_title color=”#000000″ size=”18″ margin_bottom=”5″ font_family=”Merriweather” font_type=”google” responsive_align=”left”]Les mer\, meld deg på og send in ditt bidrag:[/mk_fancy_title][vc_btn title=”HSMAI Awards Norway 2025″ color=”green” align=”center” css=”” button_block=”true” link=”url:https%3A%2F%2Fhsmai.eu%2Froom-for-growth%2Fhsmai-awards-norway-2025%2F|target:_blank”][/vc_column][/vc_row]
URL:https://hsmai.eu/event/hsmai-awards-norway-2025/
LOCATION:Clarion Hotel The Hub\, Biskop Gunnerus gate 3\, Oslo\, 0155\, Norway
ORGANIZER;CN="HSMAI Norway":MAILTO:postbox@hsmai.no
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260225T113000
DTEND;TZID=Europe/London:20260225T123000
DTSTAMP:20260414T234713
CREATED:20260120T135518Z
LAST-MODIFIED:20260220T134803Z
UID:10000661-1772019000-1772022600@hsmai.eu
SUMMARY:The Future of Personalisation: How AI and Data Are Transforming Hotel Marketing
DESCRIPTION:[vc_row][vc_column][mk_fancy_title color=”#669933″ size=”25″ font_weight=”bold” margin_bottom=”5″ font_family=”Merriweather” font_type=”google” responsive_align=”left”]The Future of Personalisation: How AI and Data Are Transforming Hotel Marketing[/mk_fancy_title][vc_column_text css=”.vc_custom_1770635706085{margin-bottom: 0px !important;}”]\nHSMAI Europe is a proud partner of NoVacancy Industry Expo London and is hosting this expert Marketing Track panel to explore how AI and data are shaping the future of hotel marketing. \nThe panel brings together senior leaders from commercial\, technology\, and marketing teams to share practical insights and real-world strategies. \n[/vc_column_text][mk_padding_divider][mk_padding_divider][vc_row_inner][vc_column_inner width=”1/4″][vc_single_image image=”18020″ img_size=”150×150″ alignment=”center” style=”vc_box_circle” css=””][vc_column_text css=”.vc_custom_1770635481875{margin-bottom: 0px !important;}”]\nMODERATOR\nMarc Lantrok\nVP Customer Engagement ENA\nAccor \n[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/4″][vc_single_image image=”18023″ img_size=”150×150″ alignment=”center” style=”vc_box_circle” css=””][vc_column_text css=”.vc_custom_1770635573361{margin-bottom: 0px !important;}”]\n\n Jon Davis\nChief Technology Officer\nVillage Hotels \n[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/4″][vc_single_image image=”18022″ img_size=”150×150″ alignment=”center” style=”vc_box_circle” css=””][vc_column_text css=”.vc_custom_1770635627633{margin-bottom: 0px !important;}”]\n\nCooper Jitts\nFounder\nTalkAgency \n[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1770635894122{margin-bottom: 0px !important;}”]\nKey takeaways:\n\nHow to use first-party data to drive guest loyalty and direct bookings in the cookieless era.\nPractical examples of how AI and automation are reshaping campaigns and guest communication\nWhat’s next: balancing personalisation\, privacy\, and profitability.\n\n[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][mk_padding_divider][mk_button corner_style=”rounded” letter_spacing=”2″ url=”https://secure.terrapinn.com/V5/step1.aspx?E=11009&p=1″ target=”_blank” align=”center” fullwidth=”true” bg_color=”#669933″]Register[/mk_button][vc_row_inner][vc_column_inner width=”1/2″][vc_single_image image=”17951″ img_size=”medium” alignment=”center” css=””][/vc_column_inner][vc_column_inner width=”1/2″][vc_single_image image=”14518″ css=””][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row]
URL:https://hsmai.eu/event/the-future-of-personalisation-how-ai-and-data-are-transforming-hotel-marketing/
LOCATION:ExCel London\, Royal Victoria Dock\, 1 Western Gateway\, London\, E16 1XL\, United Kingdom
ATTACH;FMTTYPE=image/png:https://hsmai.eu/wp-content/uploads/sites/15/2026/01/hsmai-europe-at-novacancy-london-header.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260226T152000
DTEND;TZID=Europe/London:20260226T162000
DTSTAMP:20260414T234713
CREATED:20260120T140013Z
LAST-MODIFIED:20260209T121721Z
UID:10000662-1772119200-1772122800@hsmai.eu
SUMMARY:The New Rules of Revenue: Selling in Uncertain Times
DESCRIPTION:[vc_row][vc_column][mk_fancy_title color=”#669933″ size=”25″ font_weight=”bold” margin_bottom=”5″ font_family=”Merriweather” font_type=”google” responsive_align=”left”]The New Rules of Revenue: Selling in Uncertain Times\n[/mk_fancy_title][vc_column_text css=”.vc_custom_1770637367332{margin-bottom: 0px !important;}”]\nHSMAI Europe is a proud partner of NoVacancy Industry Expo London and will be hosting this expert-led Hotel Leaders Track panel to explore how hotels can drive revenue in uncertain times. \n[/vc_column_text][mk_padding_divider][vc_row_inner][vc_column_inner width=”1/4″][vc_single_image image=”18025″ img_size=”150×150″ alignment=”center” style=”vc_box_circle” css=””][vc_column_text margin_bottom=”0″ css=”.vc_custom_1770639436796{margin-bottom: 0px !important;}”]\nMODERATOR\nKostas Ioannidis\nSales Director\, Global Sales – Europe at IHG Hotels & Resorts and Former Chair of the HSMAI Europe Sales Advisory Board \n[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/4″][vc_single_image image=”18026″ img_size=”150×150″ alignment=”center” style=”vc_box_circle” css=””][vc_column_text css=”.vc_custom_1770637997387{margin-bottom: 0px !important;}”]\n\nUta von Dietze\nVice President Commercial Performance EMEA\nWyndham Hotels & Resorts \n[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/4″][vc_single_image image=”15449″ img_size=”150×150″ alignment=”center” style=”vc_box_circle” css=””][vc_column_text css=”.vc_custom_1770638059814{margin-bottom: 0px !important;}”]\n\nKelly Cronin\nCommercial Director at Village Hotels and a Member of the HSMAI Europe Board of Directors \n[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/4″][vc_single_image image=”18027″ img_size=”150×150″ alignment=”center” style=”vc_box_circle” css=””][vc_column_text css=”.vc_custom_1770638106325{margin-bottom: 0px !important;}”]\n\nKrishan Kadodwala\nDirector of Hotel Partnerships UK & Ireland\nExpedia Group \n[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][mk_padding_divider][vc_column_text css=”.vc_custom_1770637434291{margin-bottom: 0px !important;}”]\nKey takeaways:\n\nHow sales and revenue teams must collaborate to maximise total revenue in 2025 and beyond\nStrategies for dynamic pricing and responding to unpredictable demand\nSuccess stories: innovative approaches to drive topline growth in an uncertain economy.\n\n[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][mk_padding_divider][mk_button corner_style=”rounded” letter_spacing=”2″ url=”https://secure.terrapinn.com/V5/step1.aspx?E=11009&p=1″ target=”_blank” align=”center” fullwidth=”true” bg_color=”#669933″]Register[/mk_button][vc_row_inner][vc_column_inner width=”1/2″][vc_single_image image=”17951″ img_size=”medium” alignment=”center” css=””][/vc_column_inner][vc_column_inner width=”1/2″][vc_single_image image=”14518″ css=””][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row]
URL:https://hsmai.eu/event/the-new-rules-of-revenue-selling-in-uncertain-times/
LOCATION:ExCel London\, Royal Victoria Dock\, 1 Western Gateway\, London\, E16 1XL\, United Kingdom
ATTACH;FMTTYPE=image/png:https://hsmai.eu/wp-content/uploads/sites/15/2026/01/hsmai-europe-at-novacancy-london-header.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Berlin:20260304T183000
DTEND;TZID=Europe/Berlin:20260304T210000
DTSTAMP:20260414T234713
CREATED:20260129T114644Z
LAST-MODIFIED:20260212T134259Z
UID:10000663-1772649000-1772658000@hsmai.eu
SUMMARY:HSMAI Europe & HFTP | Networking Event | Berlin
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”18034″ img_size=”full” alignment=”center” css=””][mk_fancy_title color=”#663399″ size=”30″ font_weight=”bold” margin_bottom=”5″ font_family=”Merriweather” font_type=”google”]\nHSMAI Europe & HFTP Invite Our Members to an Exclusive Industry Networking Evening in Berlin!\n \n[/mk_fancy_title][mk_fancy_title color=”#669933″ size=”20″ font_weight=”bold” margin_bottom=”5″ font_family=”Merriweather” font_type=”google”]\nWednesday 4th March 2026\nBerliner Dom & Nikolai 1 at the Radisson Collection Hotel\, Berlin\n6:30pm – 9:00pm \n \n[/mk_fancy_title][vc_column_text css=”.vc_custom_1770041984324{margin-bottom: 0px !important;}”]\nAfter successful networking events during ITB Berlin in recent years\, Hospitality Sales and Marketing Association International (HSMAI) Region Europe and Hospitality Financial and Technology Professionals (HFTP®) are excited to bring their members together once again. \nJoin us for an exclusive evening of great networking\, drinks and snacks on Wednesday 4th March 2026\, designed for professionals in the hospitality industry who want to expand their circles\, share ideas and have a good time. \nWhether you’re looking to reconnect with familiar faces or meet new industry peers\, this is the place to be! Expect an engaging atmosphere where you can exchange insights\, spark new collaborations\, and strengthen valuable relationships. \nHFTP and HSMAI Europe are committed to fostering success across revenue\, sales & distribution\, marketing\, finance and technology —and this event is your chance to be part of the conversation shaping the future of hospitality.[/vc_column_text][vc_column_text css=”.vc_custom_1770903335936{margin-bottom: 0px !important;}”]🔗 Secure your spot today—this is an exclusive gathering at the beautiful Berliner Dom & Nikolai 1 at the Radisson Collection Hotel in Berlin and is reserved for HSMAI Europe and HFTP members.[/vc_column_text][vc_btn title=”Register” color=”green” align=”center” css=”” button_block=”true” link=”url:https%3A%2F%2Feur.cvent.me%2FzR0QV3|target:_blank”][vc_column_text css=”.vc_custom_1769687200456{margin-bottom: 0px !important;}”]We look forward to welcoming you for an inspiring and memorable evening! \nAll the best\, [/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/3″][vc_single_image image=”18010″ img_size=”200×200″ alignment=”center” css=””][vc_column_text css=”.vc_custom_1740051139562{margin-bottom: 0px !important;}”]\nIngunn Hofseth  \nPresident & CEO\nHSMAI Europe \n[/vc_column_text][/vc_column][vc_column width=”1/3″][vc_single_image image=”18011″ img_size=”200×200″ alignment=”center” css=””][vc_column_text css=”.vc_custom_1769717701083{margin-bottom: 0px !important;}”]\nThomas Atzenhofer \nCPA | Deputy CEO\nHFTP \n[/vc_column_text][/vc_column][vc_column width=”1/3″][/vc_column][/vc_row][vc_row][vc_column][mk_divider style=”thick_solid”][mk_fancy_title color=”#000000″ size=”18″ font_weight=”bold” margin_bottom=”5″ font_family=”Merriweather” font_type=”google” responsive_align=”left”]About HSMAI Europe[/mk_fancy_title][vc_column_text css=”.vc_custom_1770722774291{margin-bottom: 0px !important;}”]HSMAI – Hospitality Sales and Marketing Association International – is a global organization founded in the US in 1927. HSMAI Region Europe is the European arm of the organisation. HSMAI Europe aims to be a key influencer\, pioneer and the go-to industry resource for professional development\, commercial strategies and sustainability in the hospitality industry. For more information about HSMAI Region Europe\, visit www.hsmai.eu [/vc_column_text][mk_fancy_title color=”#000000″ size=”18″ font_weight=”bold” margin_bottom=”5″ font_family=”Merriweather” font_type=”google” responsive_align=”left”]About HFTP[/mk_fancy_title][vc_column_text css=”.vc_custom_1740050771866{margin-bottom: 0px !important;}”]Hospitality Financial and Technology Professionals (HFTP®)\, established in 1952\, is a hospitality nonprofit association headquartered in Austin\, Texas USA with offices in the EU and Middle East. HFTP is recognized as the spokes group for the finance and technology segments of the hospitality industry with an international network of members and stakeholders. HFTP uniquely understands the industry’s pressing issues\, and assists its stakeholders in finding solutions to their challenges more efficiently than any organization. HFTP offers expert networks\, educational resources\, career development programs\, research\, leadership opportunities and conferences and events. HFTP produces international events throughout the year\, including the world’s largest hospitality technology tradeshow and conference brand: HITEC.  In addition\, it oversees the hospitality-specific Pineapplesearch.com® and the Uniform System of Accounts for the Lodging Industry (USALI). For more information about HFTP\, visit www.hftp.org. For the latest news\, visit the HFTP News page at news.hftp.org and the HFTP Connect blog at blog.hftp.org.[/vc_column_text][/vc_column][/vc_row]
URL:https://hsmai.eu/event/hsmai-europe-hftp-networking-event-berlin-2026/
LOCATION:Radisson Collection Hotel\, Berlin\, Karl-Liebknecht-Str. 3\, Berlin\, 10178\, Germany
ATTACH;FMTTYPE=image/png:https://hsmai.eu/wp-content/uploads/sites/15/2026/01/hsmai-europe-hftp-networking-event-berlin-6.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Paris:20260317T180000
DTEND;TZID=Europe/Paris:20260317T210000
DTSTAMP:20260414T234713
CREATED:20260223T142129Z
LAST-MODIFIED:20260313T142038Z
UID:10000665-1773770400-1773781200@hsmai.eu
SUMMARY:Power Up | Paris | March 2026
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”18103″ img_size=”1920×1080″ alignment=”center” css=””][/vc_column][/vc_row][vc_row][vc_column][mk_fancy_title color=”#669933″ size=”25″ margin_bottom=”5″ font_family=”Merriweather” font_type=”google”]Power Up | Paris | March 2026[/mk_fancy_title][vc_column_text margin_bottom=”0″ css=”.vc_custom_1773411203238{margin-bottom: 0px !important;}”]📅 Tuesday\, 17 March 2026\n⏰ 6:00 pm – 9:00 pm\, including networking and light food\n📍 Novotel Paris Les Halles\, 8 Pl. Marguerite de Navarre\, 75001 Paris\, France \nHSMAI Europe is back in Paris this March for a Power Up session. Join leaders from across the hospitality sector for practical insights\, peer exchange\, and networking. \nFrom Chaos to Clarity: How AI agents transform Group and Events for better Revenue Optimization\nBy Christopher Michau\, Chief Commercial Officer at HIVR \nIn this session\, we explore how AI is reshaping commercial strategy\, where its real limits lie\, and what skills revenue leaders will need next. The presentation will be followed by a Q&A by Philippe Roy\, Founder at Red Yucca. \n \nChristopher Michau is a seasoned travel and technology executive with more than 20 years of experience in global partner management and commercial strategy. He currently serves as the Chief Commercial Officer at HIVR. Prior to this\, Christopher spent nearly two decades at Expedia Group\, developing and managing strategic partnerships with major hotel chains worldwide. His expertise spans commercial negotiation\, network expansion\, and innovative distribution models that create value for travel partners and customers alike. \nRegistrations are now open – secure your spot today![/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_btn title=”Register here” color=”green” size=”lg” align=”center” css=”” button_block=”true” link=”url:https%3A%2F%2Feur.cvent.me%2F3EbPgZ”][/vc_column][/vc_row]
URL:https://hsmai.eu/event/power-up-paris-march-2026/
LOCATION:Novotel Paris Les Halles\, 8 Pl. Marguerite de Navarre\, Paris\, 75001\, France
ATTACH;FMTTYPE=image/png:https://hsmai.eu/wp-content/uploads/sites/15/2026/02/17-march-paris-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Amsterdam:20260318T170000
DTEND;TZID=Europe/Amsterdam:20260318T183000
DTSTAMP:20260414T234713
CREATED:20251231T110243Z
LAST-MODIFIED:20251231T110243Z
UID:10000633-1773853200-1773858600@hsmai.eu
SUMMARY:Commercial Career Start Program – All Tracks
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”17882″ img_size=”full” alignment=”center” css=””][mk_padding_divider size=”20″][/vc_column][/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1767178958838{margin-bottom: 0px !important;}”]HSMAI Europe Commercial Career Start Program supports hospitality students and recent graduates in transitioning from studying to their first roles in sales\, revenue\, or marketing in the industry. \nThe program is structured as a series of online sessions delivered by hospitality industry professionals from program partners – Marriott International\, Wyndham Hotels & Resorts\, IHG Hotels & Resorts and Accor – who share how sales\, revenue\, and marketing roles work in practice. \nThe program will last 12 weeks (mid-March – early June 2026)\, and will include classroom-size weekly group sessions. The program offers three tracks: Sales\, Revenue\, and Marketing.[/vc_column_text][mk_padding_divider size=”20″][/vc_column][/vc_row][vc_row][vc_column][vc_btn title=”Read more here” color=”violet” size=”lg” align=”center” css=”” button_block=”true” link=”url:https%3A%2F%2Feur.cvent.me%2FZQOLD3″][/vc_column][/vc_row]
URL:https://hsmai.eu/event/commercial-career-start-program-all-tracks-2026/2026-03-18/
ATTACH;FMTTYPE=image/png:https://hsmai.eu/wp-content/uploads/sites/15/2025/12/website-banner-2026-visual.png
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260324T150000
DTEND;TZID=Europe/London:20260324T173000
DTSTAMP:20260414T234713
CREATED:20260227T105303Z
LAST-MODIFIED:20260323T115233Z
UID:10000669-1774364400-1774373400@hsmai.eu
SUMMARY:Future YOU | Maastricht
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”18200″ img_size=”1920×1080″ alignment=”center” css=””][/vc_column][/vc_row][vc_row][vc_column][mk_fancy_title color=”#669933″ size=”40″ margin_bottom=”-5″ font_family=”Merriweather” font_type=”google”]Future YOU[/mk_fancy_title][mk_fancy_title color=”#663399″ size=”20″ margin_bottom=”10″ font_family=”Montserrat” font_type=”google”]An event designed to help young people discover rewarding (and sometimes unexpected) career paths in the hospitality industry such as sales\, revenue management and marketing.[/mk_fancy_title][vc_column_text css=”.vc_custom_1757680923048{margin-bottom: 0px !important;}”]📅  Tuesday\, 24th March \n⏰  3.00 pm – 5.30 pm\n📍 Hotel Management School Maastricht \nStudents will hear real career stories\, ask questions to professionals\, and meet companies offering jobs and internships locally. Whether students are considering work\, study\, or are simply curious—Future YOU is where they can explore what the hospitality industry can offer them. \n\nShort talks on career paths in hospitality\nQ&A covering students’ questions\nMeeting companies offering jobs and internships in the area\nFood\, refreshments and prizes\n\n[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_btn title=”Register here” color=”green” size=”lg” align=”center” css=”” button_block=”true” link=”url:https%3A%2F%2Feur.cvent.me%2FNVAOkg”][/vc_column][/vc_row]
URL:https://hsmai.eu/event/future-you-maastricht/
LOCATION:Hotel Management School Maastricht Zuyd Hogeschool\, Bethlehemweg 2\, Maastricht\, 6222 BM
ATTACH;FMTTYPE=image/png:https://hsmai.eu/wp-content/uploads/sites/15/2026/02/calendar-banner-maastricht-.png
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Amsterdam:20260324T170000
DTEND;TZID=Europe/Amsterdam:20260324T183000
DTSTAMP:20260414T234713
CREATED:20251231T110129Z
LAST-MODIFIED:20251231T110129Z
UID:10000645-1774371600-1774377000@hsmai.eu
SUMMARY:Commercial Career Start Program – Sales Track
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”17882″ img_size=”full” alignment=”center” css=””][mk_padding_divider size=”20″][vc_column_text css=”.vc_custom_1767178881426{margin-bottom: 0px !important;}”]HSMAI Europe Commercial Career Start Program supports hospitality students and recent graduates in transitioning from studying to their first roles in sales\, revenue\, or marketing in the industry. \nThe program is structured as a series of online sessions delivered by hospitality industry professionals from program partners – Marriott International\, Wyndham Hotels & Resorts\, IHG Hotels & Resorts and Accor – who share how sales\, revenue\, and marketing roles work in practice. \nThe program will last 12 weeks (mid-March – early June 2026)\, and will include classroom-size weekly group sessions. The program offers three tracks: Sales\, Revenue\, and Marketing.[/vc_column_text][mk_padding_divider size=”20″][vc_btn title=”Read more here” color=”violet” size=”lg” align=”center” css=”” button_block=”true”][/vc_column][/vc_row][vc_row][vc_column][/vc_column][/vc_row]
URL:https://hsmai.eu/event/commercial-career-start-program-sales-track-2026/2026-03-24/
ATTACH;FMTTYPE=image/png:https://hsmai.eu/wp-content/uploads/sites/15/2025/12/website-banner-2026-visual.png
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Oslo:20260324T170000
DTEND;TZID=Europe/Oslo:20260324T200000
DTSTAMP:20260414T234713
CREATED:20260225T084627Z
LAST-MODIFIED:20260318T110741Z
UID:10000668-1774371600-1774382400@hsmai.eu
SUMMARY:Power Up | Oslo | March 2026
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”18152″ img_size=”1920×1080″ alignment=”center” css=””][/vc_column][/vc_row][vc_row][vc_column][mk_fancy_title color=”#669933″ size=”25″ margin_bottom=”5″ font_family=”Merriweather” font_type=”google”]Power Up | Oslo | March 2026[/mk_fancy_title][vc_column_text css=”.vc_custom_1772027185241{margin-bottom: 0px !important;}”]📅 Tuesday\, 24 March 2026\n⏰ 5:00 pm – 8:00 pm\n📍 Radisson Blu Plaza Oslo \nHSMAI Europe is pleased to invite you to our upcoming Power Up event in Oslo on Tuesday\, 24 March\, hosted at the Radisson Blu Plaza Hotel. \nAI\, Chaos & Commercial Strategy: The Next Era of Revenue Management\nCan AI replace the modern revenue leader? \nBy Michael Grohs\, Vice President Commercial Transformation at Radisson Hotel Group \nIn this session\, we explore how AI is reshaping commercial strategy\, where its real limits lie\, and what skills revenue leaders will need next. \nThe presentation will be followed by a Q&A led by Linda Nordheim\, CEO and Founder\, Maverix\, and a special on-stage interview with Tarje Hellebust\, General Manager\, Radisson Blu Plaza Oslo\, reflecting on his remarkable career and his recent HSMAI honour in Norway.[/vc_column_text][vc_row_inner][vc_column_inner width=”1/3″][vc_single_image image=”18174″ img_size=”200×200″ alignment=”center” style=”vc_box_circle_2″ css=””][vc_column_text css=”.vc_custom_1772025818034{margin-bottom: 0px !important;}”]\nMichael Grohs\nVice President Commercial Transformation\nRadisson Hotel Group \n[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/3″][vc_single_image image=”18175″ img_size=”200×200″ alignment=”center” style=”vc_box_circle_2″ css=””][vc_column_text css=”.vc_custom_1772026092109{margin-bottom: 0px !important;}”]\nLinda Nordheim\nCEO & Founder\nMaverix \n[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/3″][vc_single_image image=”18176″ img_size=”200×200″ alignment=”center” style=”vc_box_circle_2″ css=””][vc_column_text css=”.vc_custom_1772026386328{margin-bottom: 0px !important;}”]\nTarje Hellebust\nGeneral Manager\nRadisson Blu Plaza Oslo \n[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][mk_padding_divider][vc_column_text margin_bottom=”0″ css=”.vc_custom_1772028159704{margin-bottom: 0px !important;}”]We would be delighted to have you join us. \nRegistrations are now open – Secure your spot today as there are only 50 seats![/vc_column_text][vc_btn title=”Register here” color=”green” size=”lg” align=”center” css=”” button_block=”true” link=”url:https%3A%2F%2Feur.cvent.me%2F3EbAvR”][/vc_column][/vc_row]
URL:https://hsmai.eu/event/power-up-oslo-march-2026/
ATTACH;FMTTYPE=image/png:https://hsmai.eu/wp-content/uploads/sites/15/2026/02/power-up-2026-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Amsterdam:20260325T170000
DTEND;TZID=Europe/Amsterdam:20260325T183000
DTSTAMP:20260414T234713
CREATED:20251231T110201Z
LAST-MODIFIED:20251231T110201Z
UID:10000653-1774458000-1774463400@hsmai.eu
SUMMARY:Commercial Career Start Program – Revenue Track
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”17882″ img_size=”full” alignment=”center” css=””][mk_padding_divider size=”20″][vc_column_text css=”.vc_custom_1767178911549{margin-bottom: 0px !important;}”]HSMAI Europe Commercial Career Start Program supports hospitality students and recent graduates in transitioning from studying to their first roles in sales\, revenue\, or marketing in the industry. \nThe program is structured as a series of online sessions delivered by hospitality industry professionals from program partners – Marriott International\, Wyndham Hotels & Resorts\, IHG Hotels & Resorts and Accor – who share how sales\, revenue\, and marketing roles work in practice. \nThe program will last 12 weeks (mid-March – early June 2026)\, and will include classroom-size weekly group sessions. The program offers three tracks: Sales\, Revenue\, and Marketing.[/vc_column_text][mk_padding_divider size=”20″][vc_btn title=”Read more here” color=”violet” size=”lg” align=”center” css=”” button_block=”true”][/vc_column][/vc_row][vc_row][vc_column][/vc_column][/vc_row]
URL:https://hsmai.eu/event/commercial-career-start-program-revenue-track-2/2026-03-25/
ATTACH;FMTTYPE=image/png:https://hsmai.eu/wp-content/uploads/sites/15/2025/12/website-banner-2026-visual.png
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Amsterdam:20260326T150000
DTEND;TZID=Europe/Amsterdam:20260326T180000
DTSTAMP:20260414T234713
CREATED:20260223T142256Z
LAST-MODIFIED:20260321T123734Z
UID:10000666-1774537200-1774548000@hsmai.eu
SUMMARY:Power Up | Amsterdam | March 2026
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”18100″ img_size=”1920×1080″ alignment=”center” css=””][vc_column_text css=”.vc_custom_1774028640216{margin-bottom: 0px !important;}”]HSMAI Europe returns to Amsterdam this March with a dynamic Power Up and one of our industry most motivational speaker![/vc_column_text][mk_padding_divider][vc_separator css=””][/vc_column][/vc_row][vc_row][vc_column][mk_fancy_title color=”#669933″ size=”25″ margin_bottom=”5″ font_family=”Merriweather” font_type=”google”]Power Up | Amsterdam | Revenue Management[/mk_fancy_title][vc_column_text margin_bottom=”0″ css=”.vc_custom_1774096648420{margin-bottom: 0px !important;}”]📅 Thursday\, 26 March 2026\n⏰ 3:00 pm – 6:00 pm\, including networking and light snacks\n📍  Ruby Emma Hotel & Bar\, Amsterdam \nBids\, Behavior & Bottom Lines: Decoding Upsell TRevPAR Trends in the Amsterdam Market \nJoin us in Amsterdam for a high energy Power Up session featuring Erik Tengen\, President Hospitality Upsell at Plusgrade.\nErik is a true powerhouse on stage\, ready to deliver a sparkling\, insight‑packed presentation on upselling\, bidding behaviour\, and the trends shaping TRevPAR in the Amsterdam market. \nErik will explore: \n\nHow bidding data reveals real willingness to pay\nSurprising upsell patterns in the Amsterdam market\nHow to maximise revenue using dataset\n\nThe session will be followed by an interactive Q&A\, and then networking over light snacks and drinks. \nJoin us and other leaders from across the hospitality industry for an engaging event packed with practical insights\, peer exchange\, and valuable networking opportunities. \n[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_btn title=”Register here” color=”green” size=”lg” align=”center” css=”” button_block=”true” link=”url:https%3A%2F%2Feur.cvent.me%2F9aAeRn”][/vc_column][/vc_row]
URL:https://hsmai.eu/event/power-up-amsterdam-march-2026/
ATTACH;FMTTYPE=image/png:https://hsmai.eu/wp-content/uploads/sites/15/2026/02/26-march-amsterdam.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Amsterdam:20260326T170000
DTEND;TZID=Europe/Amsterdam:20260326T183000
DTSTAMP:20260414T234713
CREATED:20251231T110310Z
LAST-MODIFIED:20251231T110310Z
UID:10000637-1774544400-1774549800@hsmai.eu
SUMMARY:Commercial Career Start Program – Marketing Track
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”17882″ img_size=”full” alignment=”center” css=””][mk_padding_divider size=”20″][vc_column_text css=”.vc_custom_1767178985270{margin-bottom: 0px !important;}”]HSMAI Europe Commercial Career Start Program supports hospitality students and recent graduates in transitioning from studying to their first roles in sales\, revenue\, or marketing in the industry. \nThe program is structured as a series of online sessions delivered by hospitality industry professionals from program partners – Marriott International\, Wyndham Hotels & Resorts\, IHG Hotels & Resorts and Accor – who share how sales\, revenue\, and marketing roles work in practice. \nThe program will last 12 weeks (mid-March – early June 2026)\, and will include classroom-size weekly group sessions. The program offers three tracks: Sales\, Revenue\, and Marketing.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][mk_padding_divider size=”20″][/vc_column][/vc_row][vc_row][vc_column][vc_btn title=”Read more here” color=”violet” size=”lg” align=”center” css=”” button_block=”true” link=”url:https%3A%2F%2Feur.cvent.me%2FZQOLD3″][/vc_column][/vc_row]
URL:https://hsmai.eu/event/commercial-career-start-program-marketing-track-2026/2026-03-26/
ATTACH;FMTTYPE=image/png:https://hsmai.eu/wp-content/uploads/sites/15/2025/12/website-banner-2026-visual.png
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Amsterdam:20260331T170000
DTEND;TZID=Europe/Amsterdam:20260331T183000
DTSTAMP:20260414T234713
CREATED:20251231T110129Z
LAST-MODIFIED:20251231T110129Z
UID:10000646-1774976400-1774981800@hsmai.eu
SUMMARY:Commercial Career Start Program – Sales Track
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”17882″ img_size=”full” alignment=”center” css=””][mk_padding_divider size=”20″][vc_column_text css=”.vc_custom_1767178881426{margin-bottom: 0px !important;}”]HSMAI Europe Commercial Career Start Program supports hospitality students and recent graduates in transitioning from studying to their first roles in sales\, revenue\, or marketing in the industry. \nThe program is structured as a series of online sessions delivered by hospitality industry professionals from program partners – Marriott International\, Wyndham Hotels & Resorts\, IHG Hotels & Resorts and Accor – who share how sales\, revenue\, and marketing roles work in practice. \nThe program will last 12 weeks (mid-March – early June 2026)\, and will include classroom-size weekly group sessions. The program offers three tracks: Sales\, Revenue\, and Marketing.[/vc_column_text][mk_padding_divider size=”20″][vc_btn title=”Read more here” color=”violet” size=”lg” align=”center” css=”” button_block=”true”][/vc_column][/vc_row][vc_row][vc_column][/vc_column][/vc_row]
URL:https://hsmai.eu/event/commercial-career-start-program-sales-track-2026/2026-03-31/
ATTACH;FMTTYPE=image/png:https://hsmai.eu/wp-content/uploads/sites/15/2025/12/website-banner-2026-visual.png
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260401T123000
DTEND;TZID=Europe/London:20260401T170000
DTSTAMP:20260414T234713
CREATED:20260302T145531Z
LAST-MODIFIED:20260327T175619Z
UID:10000670-1775046600-1775062800@hsmai.eu
SUMMARY:Hospitality Unlocked | Maastricht
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”18412″ img_size=”1920×1080″ alignment=”center” css=””][/vc_column][/vc_row][vc_row][/vc_row][vc_column][/vc_column][mk_fancy_title color=”#669933″ size=”40″ margin_bottom=”-5″ font_family=”Merriweather” font_type=”google”]Hospitality Unlocked[/mk_fancy_title][mk_fancy_title color=”#663399″ size=”20″ margin_bottom=”10″ font_family=”Montserrat” font_type=”google”]Hospitality Unlocked\, an event organized by the HSMAI Europe Student Council\n[/mk_fancy_title][vc_column_text margin_bottom=”0″ css=”.vc_custom_1774634146466{margin-bottom: 0px !important;}”]📅  Wednesday\, 1st April \n⏰  12.30 pm – 5.00 pm\n📍 Hotel Management School Maastricht \nHospitality Unlocked\, organized by the HSMAI Europe Student Council\, will take place at Hotel Management School Maastricht and brings its students particularly those focusing on Revenue Management & Real Estate together with industry professionals. \nThe topic of this event is “Pricing Power\, Platform Power & Property Power: Who Really Controls Hotel Value?”\, exploring the dynamics between pricing strategy\, distribution platforms\, and property ownership in shaping hotel value and performance.[/vc_column_text]
URL:https://hsmai.eu/event/hospitality-unlocked-maastricht/
LOCATION:Hotel Management School Maastricht Zuyd Hogeschool\, Bethlehemweg 2\, Maastricht\, 6222 BM
ATTACH;FMTTYPE=image/png:https://hsmai.eu/wp-content/uploads/sites/15/2026/03/hsmai-calendar-1.png
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Amsterdam:20260401T170000
DTEND;TZID=Europe/Amsterdam:20260401T183000
DTSTAMP:20260414T234713
CREATED:20251231T110201Z
LAST-MODIFIED:20251231T110201Z
UID:10000654-1775062800-1775068200@hsmai.eu
SUMMARY:Commercial Career Start Program – Revenue Track
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”17882″ img_size=”full” alignment=”center” css=””][mk_padding_divider size=”20″][vc_column_text css=”.vc_custom_1767178911549{margin-bottom: 0px !important;}”]HSMAI Europe Commercial Career Start Program supports hospitality students and recent graduates in transitioning from studying to their first roles in sales\, revenue\, or marketing in the industry. \nThe program is structured as a series of online sessions delivered by hospitality industry professionals from program partners – Marriott International\, Wyndham Hotels & Resorts\, IHG Hotels & Resorts and Accor – who share how sales\, revenue\, and marketing roles work in practice. \nThe program will last 12 weeks (mid-March – early June 2026)\, and will include classroom-size weekly group sessions. The program offers three tracks: Sales\, Revenue\, and Marketing.[/vc_column_text][mk_padding_divider size=”20″][vc_btn title=”Read more here” color=”violet” size=”lg” align=”center” css=”” button_block=”true”][/vc_column][/vc_row][vc_row][vc_column][/vc_column][/vc_row]
URL:https://hsmai.eu/event/commercial-career-start-program-revenue-track-2/2026-04-01/
ATTACH;FMTTYPE=image/png:https://hsmai.eu/wp-content/uploads/sites/15/2025/12/website-banner-2026-visual.png
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260402
DTEND;VALUE=DATE:20260403
DTSTAMP:20260414T234713
CREATED:20250808T124242Z
LAST-MODIFIED:20260326T002403Z
UID:10000587-1775088000-1775174399@hsmai.eu
SUMMARY:HSMAI Europe Commercial Strategy Forum | Athens
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”18388″ img_size=”Full” css=””][vc_column_text]DATE: Thursday\, 2 April 2026\nLOCATION: One & Only Aesthesis\, Leof. Poseidonos 110\, Glifada 166 74\, Athens\, Greece[/vc_column_text][vc_column_text]Welcome to the HSMAI Europe Commercial Strategy Forum Athens. This full-day event will bring together hospitality leaders to discuss cutting-edge strategies in revenue management\, sales\, marketing\, and distribution.[/vc_column_text][vc_column_text css=”.vc_custom_1772710491762{margin-bottom: 0px !important;}”]The HSMAI Europe Commercial Strategy Forums were inspired by a simple yet powerful idea: to bring the insights\, energy\, and expertise of our HSMAI Europe Commercial Strategy Conference to local markets across Europe. \nOur annual conference has become a must-attend event for commercial leaders in hospitality\, providing cutting-edge strategies\, in-depth discussions\, and networking. However\, we know that not everyone can travel to a single location. That’s why we are hosting these focused\, local Commercial Strategy Forums—mini-versions of the main conference —tailored to the specific challenges and opportunities in each local market.[/vc_column_text][vc_btn title=”READ MORE AND SIGN UP HERE” color=”green” align=”center” button_block=”true” link=”url:https%3A%2F%2Fhsmai.eu%2Fcommercial-strategy-forum-athens%2F|target:_blank”][/vc_column][/vc_row]
URL:https://hsmai.eu/event/hsmai-europe-commercial-strategy-forum-athens-2/
LOCATION:One & Only Aesthesis\, Leof. Poseidonos 110\, Glifada\, Athens\, 166 74\, Greece
ATTACH;FMTTYPE=image/png:https://hsmai.eu/wp-content/uploads/sites/15/2025/08/some-csf-athens-2026-1920-x-1080-px.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Amsterdam:20260402T170000
DTEND;TZID=Europe/Amsterdam:20260402T183000
DTSTAMP:20260414T234713
CREATED:20251231T110310Z
LAST-MODIFIED:20251231T110310Z
UID:10000638-1775149200-1775154600@hsmai.eu
SUMMARY:Commercial Career Start Program – Marketing Track
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”17882″ img_size=”full” alignment=”center” css=””][mk_padding_divider size=”20″][vc_column_text css=”.vc_custom_1767178985270{margin-bottom: 0px !important;}”]HSMAI Europe Commercial Career Start Program supports hospitality students and recent graduates in transitioning from studying to their first roles in sales\, revenue\, or marketing in the industry. \nThe program is structured as a series of online sessions delivered by hospitality industry professionals from program partners – Marriott International\, Wyndham Hotels & Resorts\, IHG Hotels & Resorts and Accor – who share how sales\, revenue\, and marketing roles work in practice. \nThe program will last 12 weeks (mid-March – early June 2026)\, and will include classroom-size weekly group sessions. The program offers three tracks: Sales\, Revenue\, and Marketing.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][mk_padding_divider size=”20″][/vc_column][/vc_row][vc_row][vc_column][vc_btn title=”Read more here” color=”violet” size=”lg” align=”center” css=”” button_block=”true” link=”url:https%3A%2F%2Feur.cvent.me%2FZQOLD3″][/vc_column][/vc_row]
URL:https://hsmai.eu/event/commercial-career-start-program-marketing-track-2026/2026-04-02/
ATTACH;FMTTYPE=image/png:https://hsmai.eu/wp-content/uploads/sites/15/2025/12/website-banner-2026-visual.png
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Amsterdam:20260407T170000
DTEND;TZID=Europe/Amsterdam:20260407T183000
DTSTAMP:20260414T234713
CREATED:20251231T110129Z
LAST-MODIFIED:20251231T110129Z
UID:10000647-1775581200-1775586600@hsmai.eu
SUMMARY:Commercial Career Start Program – Sales Track
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”17882″ img_size=”full” alignment=”center” css=””][mk_padding_divider size=”20″][vc_column_text css=”.vc_custom_1767178881426{margin-bottom: 0px !important;}”]HSMAI Europe Commercial Career Start Program supports hospitality students and recent graduates in transitioning from studying to their first roles in sales\, revenue\, or marketing in the industry. \nThe program is structured as a series of online sessions delivered by hospitality industry professionals from program partners – Marriott International\, Wyndham Hotels & Resorts\, IHG Hotels & Resorts and Accor – who share how sales\, revenue\, and marketing roles work in practice. \nThe program will last 12 weeks (mid-March – early June 2026)\, and will include classroom-size weekly group sessions. The program offers three tracks: Sales\, Revenue\, and Marketing.[/vc_column_text][mk_padding_divider size=”20″][vc_btn title=”Read more here” color=”violet” size=”lg” align=”center” css=”” button_block=”true”][/vc_column][/vc_row][vc_row][vc_column][/vc_column][/vc_row]
URL:https://hsmai.eu/event/commercial-career-start-program-sales-track-2026/2026-04-07/
ATTACH;FMTTYPE=image/png:https://hsmai.eu/wp-content/uploads/sites/15/2025/12/website-banner-2026-visual.png
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
END:VEVENT
END:VCALENDAR