Digital Motivational Training Session for Ukrainian hoteliers
2024-07-18 14:00 - 17:00 (Europe/Kyiv) | Virtual
Recruiting, Retaining, and Motivating Employees Date: Thursday, July 18th
Time: 2:00 PM – 5:00 PM (EET)
Location: Virtual HSMAI Europe, in collaboration with the Ukrainian Hotels & Resorts Association (UHRA), is organising a special digital motivational training session exclusively for Ukrainian hoteliers to support the hospitality industry in Ukraine.
Join us for an engaging and insightful 3-hour webinar, including a break, tailored for General Managers, top managers, and heads of revenue-driven departments, as well as marketing and sales.
During the webinar, you will:

Learn about the latest trends in recruiting and retaining staff
Get practical advice on creating effective recruitment and training programs
Discover how to motivate and encourage your employees

The session will be conducted by experienced experts who will share their knowledge and experience with you. We are pleased to announce the following will also be joining us to provide their insights and expertise.

Michael Wierling, Director HR, Northern Europe at IHG Hotels & Resorts and the Chair of the HSMAI Europe People & Culture Advisory Board
Roland Seddon, Managing Director at MRK Associates (Recruitment Agency) and Member of the HSMAI Europe Board of Directors
Victoriya Starovoyit, General Manager at Holiday Inn Kyiv

Given the current situation in Ukraine, the emphasis on “Motivation and Engagement of Staff” is particularly important.
Take advantage of this opportunity to discover how to improve your HR management and hotel business.
Sign up now, don’t miss out on this valuable opportunity! About HSMAI Europe

HSMAI – Hospitality Sales and Marketing Association International – is a global organization founded in the US in 1927. HSMAI Region Europe is the European arm of the organisation. HSMAI Europe aims to be a key influencer, pioneer and the go-to industry resource for professional development, commercial strategies and sustainability in the hospitality, travel and tourism industry. For more information about HSMAI Region Europe, visit www.hsmai.eu

Press Conference for Media and Industry Professionals | Lisbon
2024-07-16 18:00 - 21:00 (Europe/Lisbon) | Sheraton Lisboa Hotel & Spa, R. Latino Coelho 1, Lisbon, 1050-234, Portugal
Press Conference for Media and Industry Professionals | Lisbon 📅 Date: Tuesday, July 16th, 2024
🕒 Time: 6:00 PM – 9:00 PM, including drinks and networking
📍 Venue: Sheraton Lisboa Hotel & Spa, R. Latino Coelho 1, 1050-234, Lisbon, Portugal HSMAI Europe is coming to Portugal! We are thrilled to announce our inaugural press conference in Lisbon. Join us for an exciting and enlightening event where we invite top executives, leading professionals from the Portuguese hospitality sector, prominent members of the press and media to come together to network and share insights.
Discover the mission and benefits of affiliating with HSMAI Europe, and engage in dynamic discussions on the latest updates and groundbreaking initiatives within the hospitality industry. Don’t miss this opportunity to be part of a pivotal moment for hospitality in Portugal. PROGRAM Registration Welcome and update about HSMAI Europe and what’s next in Portugal
By Ingunn Hofseth, President & CEO at HSMAI Europe Leading the future of hospitality in Portugal
By Pedro Colaco, President & CEO at GuestCentric and Great Hotels of the World Why is HSMAI Europe’s presence in Portugal important?
By Christelle Pitrel, Head of Operations & Asset Management Portugal GCP Hospitality Driving Marketing Innovation in Portugal’s Evolving Market
An interactive discussion with the audience, moderated by Henrique Veiga, with the following panel members:
Moderator
Henrique Veiga
Founder & CEO at BAE Ventures

Pedro Colaco
President & CEO at GuestCentric and Great Hotels of the World

Sofia Almeida
Director of Tourism and Hospitality Area at Universidade Europeia

Mario Chessa
Managing Partner at ChessaConnect

Catarina Alves Ribeiro
CEO & Owner at Brainding
Followed by Networking, Food and Drinks For enquiries, please reach out to us at postbox@hsmai.eu

Power-Up | Amsterdam | June 2024
2024-06-20 14:00 - 18:00 (Europe/Amsterdam) | DoubleTree by Hilton Amsterdam Centraal Station, 4 Oosterdoksstraat, Amsterdam, NH, 1011 DK, Netherlands
HSMAI Europe Power-Up in Amsterdam
Explore the technology trends shaping the future of the RFP process and dynamic rates in our industry
📅 Date: Thursday, 20th June, 2024
🕒 Time: 2:00 pm to 6 pm (educational program starts at 2:30 pm)
📍 Venue: DoubleTree by Hilton Amsterdam Centraal Station
Registration opens at 2:00 pm, and the educational program starts at 2:30 pm followed by networking, drinks and light food.
Ralph A. van Hooijdonk, Founder & CEO of Venuesuite will kick- start the meeting. He will also present the findings of the venue benchmark from analysing 15000 online mice bookings.
As the 2nd generation of a family owned conference venue (https://nbccongrescentrum.nl/), Ralph has seen firsthand the pains of lengthy RFP proposals that take both the bookers and reservation managers “Down the Rabbit Hole”.
Beyond his work with Venuesuite, Ralph is an avid marathon runner from the Netherlands and lives in Dusseldorf.

Following Ralph’s presentation, we will hear from Agatha Carreau, a Revenue Management Lecturer at Hotelschool The Hague, who will discuss RFPs and the critical role of analytics.

Join the interactive discussion!
Don’t miss this chance to connect and discuss the future of our industry!

HSMAI Europe Think Tank | London (By Invitation Only)
2024-06-13 10:00 - 15:00 (Europe/London) | The Clermont London, Victoria, 101 Buckingham Palace Rd, London, SW1W 0SJ, United Kingdom
Think Tank – By Invitation Only
AI in Hospitality
London Thursday June 13th 2024
📅 Date: Thursday, June 13th, 2024
🕒 Time: 10:00 AM – 3:00 PM (lunch from 12 15 AM – 1 PM)
📍 Venue: The Clermont London, Victoria – 101 Buckingham Palace Rd, London SW1W 0SJ
HSMAI Europe has invited Terry Jones to kick off HSMAI’s Think Tank in London with an hour presentation to get us started. He will provide insights on transformational skills needed to lead through change and innovation.
Terry Jones, President, ON, Inc is a technology pioneer who has played a pivotal role in creating the trillion-dollar e-commerce travel industry.
Whereas other people talk about innovation – Terry Jones lives it. Only .01% of businesses reach the elusive billion-dollar “unicorn” status, Jones built and scaled not one but two unicorn businesses (Travelocity and Kayak).
As a board director for more than 20 companies, his IPOs and exits total over $10 Billion.
Jones is a highly sought-after international speaker and a recognized global authority in the “Future of Business”, “Disruptive Leadership”, and “Digital Transformation.”
He is the author of the critically-acclaimed books, “ON Innovation”, “Turning on Innovation in Your Culture, Team, and Organization.” And Disruption OFF, “The technological disruption coming for your company and what to do about it”
Furthermore, we will be joined by Josje van Dongen, Head of Innovation & Programme Specialisations at Hotel Management School Maastricht as well as a distinguished member of the HSMAI Europe Board of Directors. Josje will be bringing her wealth of experience and expertise as she takes on the important role of moderating this upcoming Think Tank session. RSVP here

Planleggingsmøte | Grand Hotel Oslo
2024-05-30 02:30 - 20:00 (Europe/Amsterdam) | Grand Hotel Oslo, Karl Johans gate 31, 0159, Oslo, Norway
HSMAI med kraftig satsing i Norge
Torsdag 30. mai på Grand Hotel i Oslo
HSMAI lanserer Power Breakfast og Power-Up i Oslo, Bergen, Trondheim og Tromsø.
Nå kan du bli med å forme de og andre HSMAI aktiviteter for hotell, event og reiselivsbransjen i Norge 🎉
Vi inviterer deg til å bli med oss på det spennende møtet torsdag 30. mai, fra kl. 14:30 til kl. 20:00 på Grand Hotel i Oslo. Først vil vi presentere våre nye initiativer, etterfulgt av en engasjerende workshop hvor vi deler opp gruppen per aktiviteter. Og hva er bedre enn å diskutere og påvirke strategier for bransjen over deilig mat og forfriskninger?
Sett av hele ettermiddagen og kvelden fra kl 14:30.
Her er en smakebit på noen av de spennende aktivitetene du kan være med på å forme og sette temaer:

Power Breakfast
PowerUp – kveldsarrangement
Future You
Connecting Future Leaders
Møte- og Eventbørsen
HSMAI Awards Norge
Sales Leader Konferanse
Ulike sertifiseringer

Kontakt oss på postbox@hsmai.eu for henvendelser angående medlemskap eller andre spørsmål.
HSMAI søker Membership Development Managers
En av dem vil arbeide spesielt med Norge og må kunne flytende norsk muntlig og skriftlig.
Du kan lese mer om det her: https://hsmai.eu/2024/02/27/job-advertisement-membership-development-managers/

Virtual: Roundtable for Senior Sales Executives
2024-05-29 15:00 - 16:30 (Europe/Amsterdam) | Virtual
Topic: Future of the RFP process in our industry
(By Invitation Only)
Join us for a virtual roundtable discussion among senior executives in Sales in Hospitality. This roundtable will focus on the topic of Future of the RFP process in our industry, providing insights and opening for dialogue on this very interesting topic. This roundtable is By-Invitation-Only.
📅 Date: Wednesday, May 29th, 2024
🕒 Time: 3:00 PM – 4:30 PM CET (2:00 PM – 3:30 PM – UK time)
📍 Virtual Venue: Zoom – Link will be provided a couple of days before the roundtable takes place
The discussion will be kickstarted by Kostas Ioannidis, Sales Director | Global Sales – Europe at IHG Hotels & Resorts and Chair of the HSMAI Europe Sales Advisory Board. Kostas will share his thoughts on Future of the RFP process, setting the stage for an engaging conversation amongst the participants. Kostas will also be moderating the roundtable discussion.
We will abide by HSMAI´s Antitrust Policy, which we will share with you as a reminder at the beginning of the session.
Don’t miss this opportunity to engage with industry leaders! 3:00–3:05 p.m. CET
Welcome

Ingunn Hofseth, President & CEO at HSMAI Region Europe
A welcome to the attendees, introduction + Code of Ethics 3:05–3:15 p.m. CET
Future of the RFP process in our industry

Kostas Ioannidis, Sales Director | Global Sales – Europe at IHG Hotels & Resorts and Chair of the HSMAI Europe Sales Advisory Board
Introduction to the topic of Future of the RFP process in our industry 3:15–4:30 p.m. CET
Dialogue and discussions
About HSMAI Europe:
HSMAI – Hospitality Sales and Marketing Association International – is a global organization founded in the US in 1927. HSMAI Region Europe is the European arm of the organisation. HSMAI Europe aims to be a key influencer, pioneer and the go-to industry resource for professional development, commercial strategies and sustainability in the hospitality, travel and tourism industry. Visit us at www.hsmai.eu

Press conference for Media and Industry Professionals | Athens
2024-05-23 18:00 - 21:00 (Europe/Athens) | Athenaeum Intercontinental, Leof. Andrea Siggrou 89-93, Athina, 117 45, Greece
Press conference for Media and Industry Professionals | Athens
HSMAI Europe, in partnership with the Swiss Alpine Center, is thrilled to announce an upcoming press conference set to unfold in Athens on Thursday afternoon, May 23. Esteemed executives, professionals from the Greek hospitality sector, and members of the Greek press and media are warmly invited to participate. This event promises an enlightening platform to showcase the mission and advantages of affiliating with HSMAI, alongside insightful discussions on pivotal updates and initiatives within the hospitality sector.
📅 Date: Thursday May 23rd, 2024
🕒 Time: 6:00 PM – 9:00 PM, including drinks and networking
📍 Venue: Athenaeum InterContinental – Athens, Greece PROGRAM Registration Welcome and update about HSMAI Europe and what’s next in Greece
By Ingunn Hofseth, President & CEO at HSMAI Europe Introduction to the various global HSMAI certification opportunities
By Frederic Toitot, Founder and Managing Director at Hotel Games member and past chair of the HSMAI Europe Revenue Optimisation Advisory Board. Discussion
An interactive discussion with the audience, moderated by Frederic Toitot, with the following panel members:
Dimitris Manikis
President EMEA at Wyndham Hotels & Resorts and member of the Board of Directors of HSMAI Europe

Kostas Ioannidis
Sales Director, Global Sales Europe, at IHG Hotels & Resorts and Sales Advisory Board Chair for HSMAI Europe

Sybil Hofmann
President of International Programs at the Swiss Alpine Center

Nikos Giokas
Business Development Director EMEA at Plusgrade

Frederic Toitot
Moderator
Founder and Managing Director at Hotel Games and member and past chair of the HSMAI Europe Revenue Optimisation Advisory Board
Followed by Networking, food and drinks For questions, please contact us at postbox@hsmai.eu

Roundtable for Senior Commercial Leaders | Frankfurt
2024-05-13 13:00 - 16:00 (Europe/Amsterdam) | Sofitel Frankfurt Opera, Opernpl. 16, Frankfurt am Main, 60313, Germany
Topic: The Future of MICE Data (By Invitation Only)
Join us for a state-of-the-art Roundtable for Senior Management in Sales, Revenue, and IT Systems & Programs.
All hotels and hotel chains facing the same challenges in the fast-growing digital MICE market. This impacts the areas of total account management, total revenue management and on the IT infrastructure behind all systems. Discuss and identify new opportunities and how hotels can improve their systems to find common industry MICE standards for the future.
📅 Date: Monday May 13rd, 2024
🕒 Time: 1:00 PM – 4:00 PM (lunch from 1-2 PM)
📍 Venue: Sofitel Frankfurt Opera – Frankfurt, Germany
This by-invitation-only roundtable will delve into the topic of Creating a MICE market data culture.
This Roundtable is sponsored by MICEview and Amadeus

We will abide by HSMAI´s Antitrust Policy, which we will share with you as a reminder at the beginning of the session.
Which senior management members from your corporate office might be potential delegates?
RSVP here

Virtual: Roundtable for Senior Revenue Management Executives
2024-04-29 15:00 - 16:30 (Europe/Amsterdam) | Virtual
Topic: Creating a Total Revenue Management (TRM) Culture
(By Invitation Only)
Join us for a virtual roundtable discussion among senior executives in Revenue Management in Hospitality. This event will focus on the topic of Creating a Total Revenue Management (TRM) Culture, providing insights and opening for dialogue on strategies for revenue optimization in the hospitality industry. This roundtable is By-Invitation-Only.
📅 Date: Monday, April 29th, 2024
🕒 Time: 3:00 PM – 4:30 PM CET
📍 Virtual Venue: Zoom – Link will be provided a couple of days before the roundtable takes place
The discussion will be kickstarted by Pär Augustsson, VP Total Profit at Strawberry (formerly Nordic Choice Hotels) and Member of the HSMAI Europe Revenue Optimization Advisory Board. Pär will share his thoughts on Total Revenue Culture, setting the stage for an engaging conversation amongst the participants. This part will be moderated by Shumi Khan, SVP Business Intelligence & Revenue Management Accor Hotels and Chair of the HSMAI Europe Revenue Optimization Advisory Board.
We will abide by HSMAI´s Antitrust Policy, which we will share with you as a reminder at the beginning of the session.
Don’t miss this opportunity to engage with industry leaders and explore the topic of Creating a Total Revenue Management (TRM) Culture. 3:00–3:05 p.m. CET
Welcome

Ingunn Hofseth, President & CEO at HSMAI Region Europe
A welcome to the attendees, introduction + Code of Ethics 3:05–3:15 p.m. CET
Creating a Total Revenue Management (TRM) Culture

Pär Augustsson, VP Total Profit at Strawberry (formerly Nordic Choice Hotels) and Member of the HSMAI Europe Revenue Optimization Advisory Board
Introduction to the topic of Creating a Total Revenue Management (TRM) Culture 3:15–4:30 p.m. CET
Dialogue and discussions

Shumi Khan, SVP Business Intelligence & Revenue Management Accor Hotels and Chair of the HSMAI Europe Revenue Optimization Advisory Board
Moderating and leading the discussion on the topic of today, kickstarted by Pär Augustsson. About HSMAI Europe:
HSMAI – Hospitality Sales and Marketing Association International – is a global organization founded in the US in 1927. HSMAI Region Europe is the European arm of the organisation. HSMAI Europe aims to be a key influencer, pioneer and the go-to industry resource for professional development, commercial strategies and sustainability in the hospitality, travel and tourism industry. Visit us at www.hsmai.eu

Connecting Future Leaders | London
2024-04-25 18:00 - 21:00 (Europe/Amsterdam) | The Savoy Hotel, 2 Savoy Ct, Strand, London, WC2R 0EZ, United Kingdom
Welcome to Connecting Future Leaders!
Topic: Guest Satisfaction and Loyalty
Join us for an exclusive glimpse into the remarkable journey of Franck Arnold, the esteemed Managing Director & Regional Vice-President at the Savoy Hotel in London, as he shares insights on his inspiring career path in the hospitality industry and offers invaluable wisdom and inspiration to professionals in the hospitality sector.
📅 Date: Thursday, 25th April
🕒 Time: 18:00 – 21:00
📍 Venue: The Savoy Hotel, London
🏢 Address: Strand, London WC2R 0EZ, UK
Connecting Future Leaders, an event for young talents and leaders in the hotel, event, and travel industry. Our aim is to facilitate professional and social gatherings for the exchange of experiences and networking among young talents and leaders aged 35 and under.
Agenda:

18:00 – 18:30: Registration and mingling
18:30 – 18:40: Welcome by Chris Keates, Account Director at IHG Hotels & Resorts and member of the HSMAI Europe Rising Leaders Council
18:40 – 19:10: Chris Keates in dialogue with Franck X. Arnold, Managing Director & Regional Vice-President at The Savoy Hotel in London including Q&A with the audience
19:20 – 19:50: Panel debate about Guest Satisfaction and Loyalty with Shumi Khan, SVP Business Intelligence & Revenue Management Accor Hotels and Chair of the HSMAI Europe Revenue Optimization Advisory Board, Debra Patterson, Director Quality and Sustainability at The Savoy Hotel in London, Scott Jakins, GM at Staybridge Suite London Vauxhall and Franck X. Arnold, Managing Director & Regional Vice-President at The Savoy Hotel in London. The panel debate will be moderated by Terence Baker, News editor, Europe, Middle East & Africa at Hotel News Now
19:50 – 20:00: Kahoot and prize
20:00 – 21:00: Mingling and Afterwork

Attendance:
Participation is free of charge, and for HSMAI Members. Each participant will receive two drink vouchers, and light refreshments and snacks will be served.
If you’re with an industry company that is not yet a member of HSMAI, you are still welcome to sign up and join this first event in London. Please reach out to us at postbox@hsmai.eu for info about membership. Vendors have to be members to join.
Speakers:

Franck X. Arnold
Managing Director & Regional Vice-President
The Savoy Hotel in London
Franck Arnold has thirty years in the hospitality industry and brings a wealth of experience from working for well-known luxury brands and independent hotels in North America and Europe. He joined The Savoy in September 2020 with a clear vision to navigate the hotel through the global pandemic, remaining true to its heritage as the home of luxurious innovation in the UK.
Franck began his journey into hospitality attending the Hotel School of Strasbourg (France), earning a Hotel Management and Culinary Arts degree, followed by a Masters in Hotel Administration from IMHI Cornell-ESSEC (Paris) and his M.B.A from Henley Management College (UK).
Franck’s entrance to the industry began with InterContinental Hotel’s Corporate Management Training Program. His roles included Assistant Restaurant Manager, Rooms Division Manager Trainee, Assistant Director of Food and Beverage and Executive Assistant Manager. During his thirteen years with IHG, these leadership positions had Franck moving from Paris, to London, to Athens, to Brussels and on to Madrid, all prior to moving to North America where he served as Hotel Manager at the Barclay Intercontinental in New York. Franck then went on to join The Four Seasons Chicago as Hotel Manager before taking the role of Managing Director of the exquisite Jefferson hotel in Washington, DC. He then moved his family back across the Atlantic to Edinburgh Scotland where he was General Manager of The Balmoral, a five-star iconic Rocco Forte Hotel for five years. During his time at The Balmoral Franck became a Master Innholder and was given the Freedom of The City of London.
In 2016, Franck took on the role of General Manager at The Ritz-Carlton, Toronto, where he was awarded the Forbes Five-Star every year from 2016, and received the humanitarian award from the Hotel Association of Canada in 2018.
Shumi Khan
SVP Business Intelligence & Revenue Management Accor Hotels
Chair of the HSMAI Europe Revenue Optimization Advisory Board
Shumi brings a wealth of experience in the field of analytics from previous roles across multiple industries. Within the hospitality sector she has worked in the revenue and analytics space at JAC Travel and Expedia.
She has many years of experience of addressing business problems and taking actionable recommendations gained through a combination of consulting and in-house roles within industry covering areas such as pricing, loyalty, innovation, new market evaluation, M&A advisory and digital migration.
Highly numerate with the ability to use analytical tools and techniques in order to make sense of data and drive business strategy. Strong communication skills and commercially focused. Experienced at leading teams.
Debra Patterson
Director of Quality and Sustainability
The Savoy
Debra Patterson has been part of The Savoy family for over 27 years and is the driving force behind the hotel’s journey to significantly reduce its environmental impact.
Joining as assistant to the Regional General Manager in 1997, Debra has progressed her career to a Director level role that combines both quality and sustainability to support the hotel’s goals.
Demonstrating a true passion for sustainability in hospitality, Debra has overseen the implementation of a diverse range of innovative and creative initiatives that have attracted national and international industry recognition for The Savoy; notably Virtuoso Best of the Best Award: Sustainable Tourism Leadership Hotel; European Hospitality Awards ‘Green Hotel of the Year’.
Whilst ensuring sustainability remains a core value at The Savoy, Debra’s role crosses over into the guest experience as she works with her team to oversee the regular in depth analysis of quality performance, with the sole focus on guest satisfaction and delivering a standard of excellence that is never compromised. Debra is also responsible for driving The Savoy’s efforts to retain its Forbes five-star status each year, overseeing the extensive and meticulous training required across departments to continuously achieve this accolade.
Debra herself was named as one of the 50 Most Influential People in British Luxury in The Walpole Power List 2020 for her contribution to the development of Walpole’s Luxury Sustainability Manifesto and sustainable work.
Scott Jakins
General Manager
Staybridge Suites London Vauxhall
Award Winning General Manager with a wealth of experience in managing multiple brands for both IHG, Hilton & Taj Hotels & Resorts. Having worked for LGH, Ambridge Hotels UK and now Cycas Hospitality, Scott has extensive operational knowledge of franchise operations and the relationship between owners, management companies and brands. Scott has had experience in managing IHG brands Crowne Plaza, Holiday Inn & Staybridge Suites. In his current role he oversees the operation of the Staybridge Suites London – Vauxhall, which is the top ranked property for Guest Love across all brands in the UK & I YTD 2024 and maintains its position as the highest ranked IHG hotel in London for the past 16 months. Furthermore, Scott’s position is Cycas supports the groups overall portfolio of 8 IHG properties across Europe. In April 2024, Scott received the IHG Owners Impact Award – Leadership, for outstanding contribution to Ownership Relations and overall hotel performance.
Terence Baker
News editor, Europe, Middle East & Africa
Hotel News Now
The panel discussion will be moderated by Terence Baker, an accomplished journalist and editor with over 20 years of expertise in the hospitality industry. He is currently the News Editor, Europe, Middle East & Africa at Hotel News Now, renowned for his insightful coverage of the latest industry trends and market insights. Terence is an engaging speaker, with a talent for breaking down complex topics into accessible and informative presentations. He is passionate about sharing his knowledge and insights to help others gain a deeper understanding of the industry.
Chris Keates
Account Director at IHG Hotels & Resorts
Member of the HSMAI Europe Rising Leaders council
Chris Keates is an Account Director at IHG Hotels & Resorts and a member of the HSMAI Europe Rising Leaders council. Named HSMAI Europe Young Talent of the Year 2021. Chris has a a proven track record in sales, operations, and MICE & Corporate Sales, furthermore Chris is adept at navigating the complexities of the industry. Holding a BA (Hons) in Corporate Event and Conference Management with a focus on Events Management from Bucks New University, Chris is well-equipped to drive success in any venture he undertakes. With his passion for excellence and dedication to professional growth.

Spring Curate | Virtual (By Invitation Only)
2024-04-19 13:00 - 14:30 (Europe/Amsterdam) | Virtual
Spring Curate – Virtual event
Curate is an exclusive benefit for Organizational Member companies of HSMAI. Executives from these companies have the rare and unique opportunity to discuss emerging industry trends and issues while engaging with each other in a highly interactive format.
📅 Date: Friday April 19th
🕒 Time: 1 PM CET – 2.30 PM CET
📍 Location: Virtual
TOPIC: SUPERCHARGE YOUR LOYALTY PROGRAM TO CAPTIVATE TODAY’S TRAVELLERS AND DRIVE SUBSTANTIAL REVENUE GROWTH
Moderated by: Dan Hiza, Vice President, Business Development – Hospitality Ancillaries at Plusgrade
Topics:

What role does a customer loyalty programme play in today’s environment?
How marketing your loyalty programme is a key in revenue strategy.
Playing the Loyalty game differently

The Spring Curate will be held as a virtual event and By Invitation Only.
Target group:
Leaders eager to learn about best practices for engaging existing members, securing new members and awakening non-active members. Leaders responsible for growing and managing loyalty programs will benefit by understanding what is driving loyalty across the travel sphere.
Which senior management members from your corporate office might be potential delegates?
You can also reach out to us at postbox@hsmai.eu

SUPERCHARGE YOUR LOYALTY PROGRAM TO CAPTIVATE TODAY’S TRAVELLERS AND DRIVE SUBSTANTIAL REVENUE GROWTH
📅 Date: Friday April 19th
🕒 Time: 1:00 PM CET – 2.30 PM CET
📍 Location: Virtual
Curate is an exclusive benefit for Organizational Member companies of HSMAI. Executives from these companies have the rare and unique opportunity to discuss emerging industry trends and issues while engaging with each other in a highly interactive format.
The Spring Curate will be held as a virtual event and By Invitation Only.
We will abide by HSMAI´s Antitrust Policy, which will be shared with you as a reminder at the beginning of the session.
Target group:
Leaders eager to learn about best practices for engaging existing members, securing new members and awakening non-active members. Leaders responsible for growing and managing loyalty programs will benefit by understanding what is driving loyalty across the travel sphere. 1:00–1:05 p.m. CET
Welcome

Ingunn Hofseth, President & CEO at HSMAI Region Europe
A welcome to the attendees. 1:05–1:15 p.m. CET
PART 1: What role does a customer loyalty programme play in today’s environment?

Presented by Dan Hiza, Vice President Business Development – Hospitality Ancillaries at Plusgrade
A data driven discussion including the latest statistics on the revenue impact of loyalty programmes.
1:15–1:30 p.m. CET
PART 2: How a thriving loyalty program can drive revenue and profitability

Presented by Paul Rantilla, CRO – Hospitality Ancillaries at Plusgrade
Effective communication with your guests, delivered at the right time and through appropriate channels, is paramount for maximising lifetime value to your business.

1:15–1:30 p.m. CET
PART 3: Playing the loyalty game differently

Presented by Dan Hiza, Vice President, Business Development – Hospitality Ancillaries at Plusgrade
Loyalty programs must continuously adapt to allure new members, keep existing ones engaged, and revive dormant ones. It’s imperative to revolutionise strategies to cultivate loyal guests.

1:45–2:10 p.m. CET
PART 4: Brainstorming

Attendees will be separated into breakout groups and brainstorm the top initiatives that will be most relevant in today’s market.
2:10–2:25 p.m. CET
PART 5: Presentations from the Brainstorms

Each breakout group will present their top 5 ideas from their Brainstorming session.
2:10–2:25 p.m. CET
Conclusion and Next Steps
Ingunn Hofseth and Dan Hiza.

About HSMAI Europe:
HSMAI – Hospitality Sales and Marketing Association International – is a global organization founded in the US in 1927. HSMAI Region Europe is the European arm of the organisation. HSMAI Europe aims to be a key influencer, pioneer and the go-to industry resource for professional development, commercial strategies and sustainability in the hospitality, travel and tourism industry. Visit us at www.hsmai.eu
About Plusgrade:
Plusgrade brings happiness to travellers while driving ancillary revenue for the global travel industry. We partner with 200+ airline, hospitality, cruise, passenger rail, and financial services companies to create new, meaningful revenue streams through incredible customer experiences. Founded in 2009, we are headquartered in Montreal with offices in Toronto, New York, San Francisco, London, Dubai, Tel Aviv and Singapore.
About Points.com:
As the global leader in powering loyalty commerce, Points has been changing the way loyalty program members get and use their points and miles for more than two decades. In 2022, Points was acquired by Plusgrade, the leading provider of ancillary revenue solutions for the global travel industry, bringing two of the largest sources of ancillary revenue under one roof to create even greater impact for travel businesses worldwide.

Breakfast Meeting | Copenhagen
2024-04-18 08:00 - 10:30 (Europe/Amsterdam) | Comfort Hotel Vesterbro, Vesterbrogade 23/29, Copenhagen, 1620, Denmark
Join us for a Breakfast Meeting in Copenhagen
Join us for the first HSMAI Europe Breakfast Meeting in Copenhagen! This event offers a unique opportunity for hospitality professionals to gain insights into the latest revenue management strategies tailored for today’s dynamic hotel industry.
📅 Date: Thursday, 18 April, 2024
🕒 Time: 08:00 – 10:30
📍 Venue: Comfort Hotel Vesterbro, Copenhagen, Denmark
🏢 Address: Vesterbrogade 23/29
Registration and breakfast will be open and served from 08:00, and the event Educational Program will start at 08:30.
Educational Program
Topic: Aligning for Success – Customer-Centric Revenue Strategies for Today’s Hotel Leaders
Speaker: Anders Johansson, CEO at Demand Calendar and member of the HSMAI Europe Region Nordic Advisory Board
Anders Johansson is a renowned expert in hotel revenue management, and he will lead an engaging discussion on Profit-Oriented Revenue Management (PORM). Beyond conventional metrics, PORM emphasizes profitability at every operational level. Participants will gain valuable insights into Customer Acquisition Cost (CAC) optimization, maximizing ancillary service revenues, and enhancing commercial team productivity within a PORM framework.
Prepare to revolutionize your revenue management approach with practical strategies and real-world examples shared by Anders Johansson. Anders Johansson, CEO at Demand Calendar With over 30 years of experience in leading positions within hotels and restaurants, Anders Johansson has pioneered revenue management principles in the hospitality sector since the late 1980s. In addition to his role at Demand Calendar, Anders has been a consultant for the past ten years, assisting businesses in creating business models, visions, and brands and increasing revenue streams.

Anders has also been sharing his extensive knowledge as a lecturer for 18 years, teaching two 5-week courses in Strategic Revenue Management at the School of Hospitality, Culinary Arts & Meal Science at Örebro University in Sweden.

Furthermore, Anders has held various board member positions in notable companies such as Forenom, InnSpire, Kämp Collection Hotels, and Bohemia Properties.

Anders holds an International Business, accounting, and finance degree from the Stockholm School of Economics. Today, Anders is the CEO of Demand Calendar, a company dedicated to helping commercial teams in the hospitality industry optimize revenue streams and increase profitability. Join us for an exciting and educational morning including networking opportunities with like-minded individuals. This event is free to attend, making it an exceptional opportunity to participate in our local events.
*HSMAI Europe is hosting several local events in multiple cities across Europe throughout 2024, exclusively for association members. For more information on how to become a member, please contact us at postbox@hsmai.eu. About HSMAI Europe HSMAI – Hospitality Sales and Marketing Association International – is a global organization founded in the US in 1927. HSMAI Region Europe is the European arm of the organisation. HSMAI Europe aims to be a key influencer, pioneer and the go-to industry resource for professional development, commercial strategies and sustainability in the hospitality, travel and tourism industry. Read More

Meet & Connect | Netherlands | September 2024
2024-04-12 08:00 - 17:00 (Europe/Amsterdam)
Join us for another Meet & Connect in Netherlands!
Delve into the topics of Budgeting and forecasting and Creating a Total Revenue Management (TRM) culture.
📅 Date: Thursday, 5th Sept, 2024
🕒 Time: Registration from 2:00 pm
📍 Venue: TBA, Netherlands
Registration opens at 2:00 pm, followed by the program at 2:30 pm. Afterwards, network over drinks from 4:30 and onwards.
Don’t miss this chance to connect and discuss the future of our industry!

Hospitality Unlocked
2024-04-05 10:00 - 17:30 (Europe/Amsterdam) | Hotel Management School Maastricht Zuyd Hogeschool, Bethlehemweg 2, Maastricht, 6222 BM
Hospitality Unlocked

Date: Friday, 5th April
Time: 10am – 5pm
We have designed a promising and engaging agenda for the day, with high-level presentations and networking activities. This year’s main topic is “Revenue Optimization in Hospitality”.
You will also be privileged to attend the ultimate round of presentations made – in front of a jury – by the finalists of the “Revenue management competition” organized by Hotel Games and Hotel Management School Maastricht.
The “Hospitality Unlocked” event is open to all, regardless of the participation in the revenue competition. We look forward to receiving the confirmation that you will join us for this full-day event in Maastricht.
Agenda:
10.10 am – 10.40 am – Welcome coffee & registration
10.40 am – 10.50 am – Welcome / opening
10.50am-11.25am – Talk #1: The Art of Total Revenue Management

Chrystal Timmerman
Director of Revenue Management at Sofitel Legend The Grand Amsterdam
Member of the HSMAI Europe Region BeNeLux Advisory Board
11.25am- 12pm – Talk # 2: Developing a new hotel concept from a white sheet of paper

Hans Meyer
Co Founder & Managing Director at Zoku
12 pm – 1 pm – Lunch
1 pm – 1.30 pm – Talk # 3: Technology trends shaping MICE revenue management.

Ralph van Hooijdonk
CEO & Founder at Venuesuite
1.30 pm – 2 pm – Panel: Navigating the future of travel and tourism moderated by Daniël Groot Koerkamp (former HSMAI Europe Student Council member & alumni Hotel Management School Maastricht)
2 pm – 2.30pm – Break
2.30 pm – 4 pm – Revenue competition presentations
4 pm – 4.30 pm – Talk # 4: Purposeful Leadership in a VUCA World

Michael Nowlis
Director – MBA Programmes at Imperial College Business School
Chair of the HSMAI Europe Board of Directors
4.30 pm- 5.15 pm – Networking drinks
5.15 pm – 5.30 pm – Revenue competition winner reveal & Closing

Connecting Future Leaders | Oslo
2024-03-14 17:00 - 21:00 (Europe/Amsterdam) | Oslo
Connecting Future Leaders
– Guest Satisfaction and Loyalty
Torsdag 14. mars på Scandic Solli fra kl 17.00
Velkommen til Connecting Future Leaders, et arrangement for unge ledere innen hotell-, event- og reiselivsbransjen. Vårt mål er å skape faglige- og sosiale møtepunkter for erfaringsutveksling og nettverksbygging blant unge ledere og talenter på 35 år og under.

Dette er årets første arrangement i Norge, og vil være på Scandic Solli. Denne gangen har vi valgt temaet “Guest Satisfaction and Loyalty” basert på tilbakemeldinger fra tidligere deltakere. Vi vil se på viktige spørsmål knyttet til gjesters lojalitet og hvordan den påvirkes, men også litt om bakgrunnen til paneldeltakere og deres reise.
Alle deltakerne vil få utdelt to drikkebonger hver, og det vil bli servert lett mat og snacks. Det er gratis å delta på arrangementet, og det er kun for HSMAI-medlemmer
Agenda:

17:00 – 17:30: Registrering og mingling
17:30 – 17:40: Velkommen med Hero Azeez, Administrerende Direktør på Hotell Christiania Teater og Live Lorck, Hotelldirektør på Comfort Hotel Xpress Central Station
17:40 – 18:00: Intro med Dominic Gorham, Guest Relations Manager på Sommerro House
18:00 – 18:15: Kort pause
18:15 – 18:45: Paneldiskusjon med Håvard Uglem Hovdahl, VP Loyalty i Strawberry, Tony Eide, CEO & Chairmen i Festningshotellene og Henning Friberg, Studieprogramleder ved Høyskolen Kristiania
18:45 – 19:00: Kahoot og premieutdeling
19:00 – 21:00: Mingel og Afterwork

Du møter:

Dominic Gorham
Guest Relations Manager
Sommerro House
Dominic Gorham er født i London og utdannet fra Wimbledon College / Goldsmiths. Etter 18 år i London forlot han byen, musikkbransjen og Chelsea FC for å finne lykken i Paris.
Som barn reiste han verden rundt sammen med sine foreldre, noe som bidro til at han ikke lot seg skremme av den Parisiske livsstilen. Dominic har alltid vært fascinert av etableringen og dynamikken i restaurant-, bar- og utelivsbransjen, noe som har ført til hans store lidenskap for god service. Han begynte etter hvert å skape steder som han selv ønsket å besøke, og åpnet derfor: ‘Le Paradis du Fruit’, ‘La Mousson’, ‘La Casbah’, ‘Le China Club’ og ‘Le What´s Up. Alle disse klubbene og restaurantene oppnådde suksess, og Dominic ble et ungt lys i det Parisiske utelivet.
Kjærligheten og romantikken førte han videre til Oslo, hvor han fortsatte i samme ånd med åpningen av ‘Aqua’, ‘Buddha Bar’, og ‘Cosmo’. Mellom prosjekter jobber han som konsulent ved ‘Dominic Gorham Productions’, og har klienter som: ELLE, PS3/4, Ranger Rover, Jaguar, TV3, Mercedes, Natt & Dag. Han er nå ansvarlig for Guest Relations ved Sommerro House i Oslo. Håvard Uglem Hovdahl er i dag VP Loyalty i Strawberry. Han klatret gradene i Nordic Choice Hotels, og har blant annet vært sterkt involvert i flere større endrings- og omorganiseringsprosesser som f.eks rebrandingen fra Nordic Choice Hotels til Strawberry.
Håvard har lang erfaring fra hotellbransjen, med spesialisert fokus på å bygge overlegne gjesteopplevelser med vekt på kundeopplevelse og lojalitet, strategistyring, organisatorisk effektivitet og prosjektledelse. Han har en sterk strategisk tankegang og omfattende erfaring med å forbedre gjeste- og kundeopplevelsen gjennom digitalisering med en positiv holdning og en svært samarbeidsvillig tilnærming innenfor en stor organisasjon.
Håvard Uglem
VP Loyalty
Strawberry

Tony Eide
Chairman and owner
Festningshotellene
Tony Eide eier og driver Festningshotellene bestående av: Oscarsborg Hotel & Resort, Festningen Hotel & Resort, Sjømilitære Samfund, Torreby Slott, Reenskaug Hotel og Badehotellet. Festningshotellene åpner også Huset på Aker Brygge senest 1. april 2024. Henning jobber ved School of Communication, Leadership and Marketing. Han er utdannet i internasjonal hotelledelse i Sveits og har 16 års erfaring fra ulike lederjobber innen hotell og reiselivsbransjen i inn og utland. Blant annet 9 år som hotelldirektør i norske hotellkjeder. Hans spesialkompetanse er rettet mot Yield Management, Service Management og Hospitality Management. Henning har også arbeidet 7 år som sjefskonsulent og bedriftsrådgiver og gjennomfører omfattende utviklingsprosesser innen leder og serviceutvikling for bedrifter i Skandinavia. Henning har flere ganger blitt kåret til årets foreleser og brenner spesielt for formidling og koblingene mellom teori og praksis.
Henning Friberg
Studieprogramleder
Høyskolen Kristiania

Co-Moderators:

Hero Azeez
Administrerende Direktør
Hotel Christiania Teater
Hero Azeez startet sin karriere i hotellbransjen i en ung alder og har raskt etablert seg som en fremragende leder. Allerede som 25-åring ble hun hotellsjef på Hotel Christiania Teater, før hun senere fikk sin nåværende rolle som administrerende direktør. Hero har vist en enestående evne til å balansere hardt arbeid med dedikasjon til gjestenes opplevelse. Med erfaring fra Clarion Hotel Royal Christiania og The Thief, fikk hun en solid plattform for videre utvikling. Hennes utdanning innen Hotelledelse fra Høyskolen Kristiania bidro til å forsterke hennes kompetanse.
Hero’s prestasjoner og innsats har blitt anerkjent av bransjen, og hun ble tildelt tittelen “Årets Unge Hotelier” av HSMAI i 2021. Live Lorck vokste opp i en hotellfamilie, og lidenskapen for bransjen ble tent tidlig i livet. Hun fant tidlig ut hva hun skulle, og har tatt en bachelor i Hotel Management og en master i Hospitality & Business Management ved henholdsvis Høyskolen Kristiania og Hotel Institute Montreux. Med mange års erfaring fra bl.a Thon Hotel Rosenkrantz, The Dorchester, Britania Hotel, Hotel Bristol og nå Comfort Hotel Express Central Station har Live opparbeidet kunnskap i å lede og coache ulike team. For Live er reiselivsbransjen mer enn bare en jobb – det er en livsstil, og hun verdsetter menneskene, kulturen og muligheten til å skape meningsfulle øyeblikk hver dag.
Live Lorck
Hotelldirektør
Comfort Hotel Xpress Central Station

HSMAI Awards Norway 2023 | Oslo
2024-03-12 18:45 - 23:00 (Europe/Amsterdam) | Thon Hotel Storo, Vitaminveien 23, Oslo, 0485, Norway
HSMAI Awards Norway 2023 i Oslo
HSMAI ønsker nok en gang å vise frem det utmerkede arbeidet som skjer i vår bransje gjennom HSMAI Awards Norway 2023, Reiselivets Oscar Utdeling!
En av HSMAI strategiske prioriteringer er å inspirere neste generasjons ledere innenfor bransjen, og flere av våre kategorier gjenspeiler dette.
Bli med oss for å feire vår fantastiske bransje, de mange nominerte og vinnerne på Thon Hotel Storo, tirsdag 12. mars kl. 18:45 – 23:00!

Møte- og Eventbørsen 2024 | Oslo
2024-03-12 11:00 - 17:20 (Europe/Amsterdam) | Thon Hotel Storo, Vitaminveien 23, Oslo, 0485, Norway
HSMAI’S MØTE- OG EVENTBØRSEN

TIRSDAG 12. MARS 2024
THON HOTEL STORO I OSLO

HSMAI Møte- og Eventbørsen er et arrangement hvor HSMAI samler flere av sine medlemmer som hoteller, hotellkjeder og leverandører av kurs og konferanse til å møte innkjøpere av disse tjenestene fra næringslivet. Dette har HSMAI arrangert i Oslo siden 1994, og er et populært arrangement for både utstillere og innkjøpere. Møte og Eventbørsen arrangeres i år tirsdag 12. mars. På kvelden samme dag arrangerer vi HSMAI Awards Norway hvor vi deler ut priser til næringen. Les mer her

FUTURE YOU | Oslo
2024-03-11 16:00 - 19:00 (Europe/Amsterdam) | Thon Hotel Storo, Vitaminveien 23, Oslo, 0485, Norway
FUTURE YOU
Utforsk karrieremulighetene innen hotell-, event- og reiselivsbransjen
Mandag 11. mars arrangerer HSMAI igjen FUTURE YOU, og denne gangen på Odeon Kino på Storo i Oslo. FutureYou er et arrangement for deg som ønsker å utforske karrieremulighetene innen hotell-, event- og reiselivsbransjen. Her vil du få en unik mulighet til å lære om de varierte og spennende mulighetene som blant annet finnes innen markedsføring, merkevarebygging, salg, revenue management, digitalisering, distribusjon, hotelledelse, restaurantledelse med mer i denne bransjen.
OM FUTURE YOU
Arrangementet består av inspirerende foredrag fra unge ledere og andre i bransjen, og du vil også få muligheten til å knytte kontakter med bransjefolk og høyskoler som kan åpne dører for fremtidige jobbmuligheter eller videre utdanning. Det vil settes av god tid til mingling, og det vil bli servert digg mat og drikke både når du ankommer og i løpet av arrangementet.
Som en voksende næring vil hotell-, event- og reiselivsbransjen trenge mange dyktige medarbeidere i fremtiden. Ved å delta på arrangementet vil du få verdifull innsikt i bransjen og de mange ulike muligheter som finnes her. Dette er din sjanse til å utforske en bransje i vekst og oppdage hvilke spennende utdannings- og karrieremuligheter som venter på deg. Kanskje du er en av dem som skal være med på å utvikle og prege bransjen fremover?
Ikke gå glipp av denne unike muligheten til å utforske hotell-, event- og reiselivsbransjen på nært hold. Bli med på arrangementet og ta det første steget mot en fremtidig karriere full av muligheter og suksess! Deltagelse, inkludert servering, er selvfølgelig helt gratis. Les mer og meld deg på her

HFTP and HSMAI Europe joint networking evening | Berlin
2024-03-06 18:00 - 21:00 (Europe/Amsterdam) | Crowne Plaza Berlin, Potsdamer Platz, Hallesche Straße 10, Berlin, 10963, Germany
HFTP and HSMAI Europe invites the hospitality industry to a joint evening event in Berlin
Following the successful inaugural networking event at ITB Berlin 2023, Hospitality Financial and Technology Professionals (HFTP®) and Hospitality Sales and Marketing Association International (HSMAI) Region Europe are thrilled to announce they are bringing the industry together again for a second networking evening, taking place on Wednesday March 6th 2024 in Berlin.
Hospitality, tourism and travel industry professionals are invited to join us. The evening will be a fantastic opportunity to reconnect with industry colleagues and be part of the discussion to improve the hospitality sector.
HFTP and HSMAI Region Europe are dedicated to fuel the growth and success on topics of revenue, sales, marketing, finance, technology, people and culture. This event will provide a platform for professionals to network, exchange ideas, and build valuable relationships.
The networking event will take place Wednesday March 6th 2024 from 18:00 to 21:00 CET at the Crowne Plaza Berlin, Potsdamer Platz, Hallesche Str 10, Berlin, 10963, Germany.
RSVP is required to attend this event

Connecting Future Leaders | Berlin
2024-03-04 17:45 - 21:00 (Europe/Amsterdam) | Crowne Plaza Berlin, Potsdamer Platz, Hallesche Straße 10, Berlin, 10963, Germany
Join us for Connecting Future Leaders at the Crowne Plaza Berlin on March 4th, as we welcome their leadership team to share their strategies for enhancing Guest Satisfaction and Loyalty within the hospitality industry.
Date: Monday, March 4th
Time: 17:45 – 21:00
Location: Crowne Plaza Berlin, Potsdamer Platz, Hallesche Straße 10, 10963 Berlin
Connecting Future Leaders is a professional and social meeting point for the exchange of experience and networking in the hotel and travel industry.
This event is for industry professionals, age 35 or younger.
Speakers from Crowne Plaza Berlin:

Andreas Kohn, General Manager
Kunal Shah, Front Office Manager
Reka Mandak, Guest Service Agent

Our panel and speakers will amongst other questions, answer the following:

What are the most important factors influencing guests’ loyalty at a hotel?
Are there any unconventional ways to build loyalty programs?
Why is it important to have loyalty programs and what does it really mean to have loyal guests?
What are the benefits of loyalty? What values does it hold for a hotel or corporation?

Agenda:

17:45 – 18:00: Registration
18:00 – 18:10: Welcome from HSMAI Europe
18:10 – 19:00: Insights from the Leadership Team at Crowne Plaza Berlin
19:00 – 19:30: HSMAI Europe; What’s next?
19:30 – 21:00: Drinks & Networking at Layla Bar

Participation includes two drink vouchers along with light food and snacks.
Don’t miss this opportunity to gain valuable insights into guest satisfaction and loyalty strategies!
Venue: Layla Bar at the Crowne Plaza Berlin

Breakfast Meeting | Stockholm
2024-02-22 07:30 - 10:00 (Europe/Amsterdam) | Scandic Victoria Tower, Arne Beurlings Torg 3, Stockholm, 164 40, Sweden
Join us for another Breakfast Meeting in Stockholm!
HSMAI is back in Stockholm on Thursday, 22 February 2024 hosting a breakfast meeting at Scandic Victoria Tower. We have two very interesting topics: “How to succeed in the MICE Segment with Agents, PCOs, DMCs, and Joint Ventures” and “The Significance of International Meeting Business for the Future of Stockholm and Sweden, and Strawberry’s Approach with the New Sales Structure”
This breakfast meeting is held in conjunction with Möten & Event 2024.
📅 Date: Thurday, 22 February, 2024
🕒 Time: 07:30 – 10:00
📍 Venue: Scandic Victoria Tower, Stockholm
🏢 Address: Arne Beurlings Torg 3
Registration and breakfast will be open and served from 07:30, and the event will be in Swedish.
Meet our speakers:

Terje Olsen
CEO of Broadstone Network
Terje is a growth specialist, keynote speaker, travel tech enthusiast and previous Sales Director Nordic for HRG
Within the MICE sector, cultivating symbiotic relationships with Agents, PCOs, and DMCs is pivotal. Agents facilitate connections between hotels and event planners or corporations seeking suitable venues. PCOs orchestrate seamless event execution, while DMCs provide local expertise and services for flawless destination experiences.
Maria Andersson
Sales Director Meetings at Strawberry
Maria Andersson, a passionate salesperson with over 22 years of experience in internationally selling hotel positions that have taken her around the world. She has always strived to work for the absolute best within the segment she operates in and to have a strong philosophy that the company is built on. Currently serving as the Sales Director Meetings at Strawberry for about 1 year, her enthusiasm for sales and marketing is evident, along with her dedication to building relationships with clients, direct colleagues, and industry peers. In her personal life, Maria prioritizes spending time with her small family and loved ones to rejuvenate her soul and body. She makes it a point to maintain her life’s passion for exercising, squeezing in some yoga sessions and high-intensity workouts whenever time allows. Join us for a morning of joy, networking, and industry insights!

Amsterdam | Meet & Connect
2024-02-12 14:00 - 17:00 (Europe/Amsterdam) | Sofitel Legend the Grand Amsterdam, Oudezijds Voorburgwal 197, Amsterdam, 1012 EX, Netherlands
Meet & Connect Amsterdam
📆Date and Time: Monday, 12th February 2024 | 2:00 PM – 5:00 PM (local time)
📍 Venue: Sofitel Legend The Grand Amsterdam, Oudezijds Voorburgwal 197, 1012 EX Amsterdam
Meet & Connect Amsterdam
📆Date and Time: Monday, 12th February 2023 | 2:00 PM – 5:00 PM (local time)
📍 Venue: Sofitel Legend The Grand Amsterdam, Oudezijds Voorburgwal 197, 1012 EX Amsterdam Join us at the beautiful Sofitel Legend the Grand Amsterdam for “Meet & Connect” in Amsterdam and engage with industry experts and expand your network.
TOPIC: The New Era of ChatGPT & AI Conversational Bookings in Hospitality
Furthermore, we’re joined by Jose Zapata, Sales Manager, EMEA at Asksuite, which will do a presentation about the above topic, followed by an interview conducted by Allard Jan Alfrink, Senior Director of Business Development – EMEA and member of the HSMAI Europe Region BeNeLux Advisory Board. We will also open up for Q&A and discussion with the audience.
The event is open to all members of HSMAI Europe.
We will wrap up the meeting with drinks and networking, providing an opportunity to share and connect with industry colleagues. David Byrne, VP of Sales/Partnerships EMEA at Asksuite
Gemma Greenwood, Journalist
About HSMAI Europe HSMAI – Hospitality Sales and Marketing Association International – is a global organization founded in the US in 1927. HSMAI Region Europe is the European arm of the organisation. HSMAI Europe aims to be a key influencer, pioneer and the go-to industry resource for professional development, commercial strategies and sustainability in the hospitality, travel and tourism industry. Read More

Oslo | Breakfast Meeting
2024-02-09 08:30 - 10:30 (Europe/Amsterdam) | Radisson Blu Scandinavia Oslo, Holbergs gate 30, Oslo, 0166, Norway
Breakfast Meeting in Oslo
📆 Date and Time: Friday, 9th February 2024 | 8:30 AM – 10:30 AM (local time)
📍 Venue: Radisson Blu Scandinavia Oslo, Holbergs gate 30 Join us at Radisson Blu Scandinavia Oslo for a Breakfast Meeting and engage with industry experts and expand your network.
TOPIC: The New Era of ChatGPT & AI Conversational Bookings in Hospitality
We will start the meeting with breakfast, providing an opportunity to share and connect with industry colleagues.
Furthermore, we’re joined by Jose Zapata, Sales Manager, EMEA at Asksuite, which will do a presentation about the above topic, followed by an interview conducted by Robert Holan, General Manager at The Thief.
We will also open up for Q&A and discussion with the audience.
The event is open to HSMAI members. Jose Luis Zapata, Sales Manager [UK and Northern Europe] at Asksuite
Robert Holan, General Manager at The Thief
About HSMAI Europe HSMAI – Hospitality Sales and Marketing Association International – is a global organization founded in the US in 1927. HSMAI Region Europe is the European arm of the organisation. HSMAI Europe aims to be a key influencer, pioneer and the go-to industry resource for professional development, commercial strategies and sustainability in the hospitality, travel and tourism industry. Read More

Roundtable for Commercial & Marketing Executives (by invitation only)
2024-01-19 09:00 - 12:00 (Europe/Amsterdam) | InterContinental London Park Lane, One Hamilton Place, Park Ln, London, London, W1J 7QY, United Kingdom
Sales and marketing in hospitality: Ecosystem, Relevance and Innovation

How deep consumer insight can help us change our thinking, and how this translates into the commercial arena.
The power of a Symbiotic sales – how to build a go to market strategy that is mutually beneficial and provides value to immediate customers, partners and the communities it serves.

This session is led by Hannah Ajikawo, CEO & Founder of Revenue Funnel and James Wheatcroft, Global Senior Vice President Midscale Brands at Accor.
Hannah works with revenue and sales leaders to break down silos and align their go to market organisations. This is done by applying a set of proprietary frameworks that align the entire organisation to a typical customer journey.
This consistency across the teams helps to prevent revenue leakage and convert more opportunities and higher contract values.
Are you interested in participating? Please sign up following the button below.

Women in Travel event
2024-01-19 08:30 - 10:30 (Europe/London) | The Athenaeum Hotel and Residences, 116 Piccadilly, Mayfair, London, W1J 7BJ, United Kingdom
In partnership with Hertelier and Women in Travel Thrive, HSMAI Europe are arranging an event on Friday, January 19th, 8:30 – 10:30 am at the The Athenaeum Hotel and Residences (London, UK).
The event will be a motivational morning of meaningful conversation, connections and fresh perspectives, with a focus embracing change, adaptability, and goal setting.
Connect with other like-minded “herteliers” in an intimate and inspiring setting, as you learn from our panel of industry leaders who will candidly share their personal experiences and strategies for success, coping with failure and navigating change.
Who’s on the Panel:

Joanne Taylor-Stagg MSc MI FIH Taylor-Stagg, General Manager, The Athenaeum Hotel and Residences Hotel & Residences
Mazilli Restrepo Serna Restrepo, Director, Luxury Sales – UK, Spain & Scandinavia, Accor
Neetu Mistry, Chief Commercial Officer, Cycas Hospitality
Kalindi Juneja FIH Juneja, CEO, PoB Hotels
moderated by Emily Goldfischer, founder + editor in chief of hertelier

You get involved: Discussion followed by an interactive networking exercise and session.
Mark your calendars and get ready for a morning filled with stimulating discussions and exciting possibilities. This is your opportunity to gain the skills and mindset needed to thrive in today’s ever-changing world!
Join us for “A Fresh Take on Change, Adaptability and Goal Setting” and be a part of shaping your future success!
🗓️ Friday, January 19th, 8:30 – 10:30
📍 The Athenaeum Hotel and Residences (London, UK)
🎟️ https://www.eventbrite.co.uk/e/a-fresh-take-on-change-adaptability-and-goal-setting-tickets-792475434357

HSMAI Awards Europe 2023
2024-01-18 18:30 - 23:00 (Europe/Amsterdam) | InterContinental London Park Lane, One Hamilton Place, Park Ln, London, London, W1J 7QY, United Kingdom
The annual HSMAI Awards Europe recognises the people and companies that have shown excellent work in the hospitality, tourism, and travel industries. This event allows companies and employees to show that they value and recognise the importance of each other.
As a member you will be able to apply to one or more company and individual nominations and recognize your efforts in various categories including, HSMAI Europe Sustainability Award and Revenue Optimisation Professional Award.
This event takes place in conjunction with HSMAI ROC Europe 2024

ROC Europe 2024
2024-01-18 08:00 - 17:00 (Europe/Amsterdam) | InterContinental London Park Lane, One Hamilton Place, Park Ln, London, London, W1J 7QY, United Kingdom
Leading the Way!
ROC is the must-attend event where senior commercial leaders come together to discuss critical strategic issues and share best practices in pricing and revenue optimization.
Join ROC Europe 2024 in London on Thursday 18 January , 2024, to explore the latest insights in hospitality Revenue Optimisation, Sales, Marketing, and Distribution. HSMAI Europe ROC has established itself as the premier learning exchange for commercial leaders in the hospitality industry.

HSMAI Europe Leadership Day 2024 (Internal)
2024-01-17 15:00 - 20:00 (Europe/Amsterdam) | InterContinental London Park Lane, One Hamilton Place, Park Ln, London, London, W1J 7QY, United Kingdom
HSMAI Europe Leadership Day 2024
Date: Wednesday, 17th January 2024
Time: 3:00 pm – 8:00 pm (Including Working Dinner)
Venue: InterContinental London Park Lane
The HSMAI Europe Leadership Day 2024, an invitation-only event, will take place at the InterContinental London Park Lane. For this gathering we invite HSMAI Europe Advisory Board members, Rising Leaders Council, Board of Directors members, Student Council and special supporters and sponsors of the region.
HSMAI Europe will unveil their Activity Plan and strategic initiatives for 2024 and discuss the opportunities in front of us.
HSMAI in Europe is dedicated to fostering positive leadership and embracing challenges with an opportunity driven mindset. We highly value members who prioritize seizing opportunities and inspire others through people-centric ideas, initiatives, and dialogues, thereby enhancing the overall growth of the HSMAI organization. In our pursuit of positive leadership and resilience, we seek members for our initiatives with an optimistic, constructive perspective, individuals who view setbacks as opportunities for growth and learning.
Note: Attendance is by invitation only.

CRME Workshop + Global Exam
2024-01-17 10:00 - 16:00 (Europe/Amsterdam)
​Certified Hospitality Revenue Management Executive (CRME)
Wednesday, 17th January 2024
10 AM – 3 PM (local time) followed by global exam 3 PM – 4 PM
InterContinental London Park Lane, London

The more you know, and the more you can prove you know, the better ROI you can provide to your employer, the more you can improve your company’s bottom line, and the better you can position yourself in your chosen discipline.
On Wednesday January 17th 2024 HSMAI Region Europe will host an in person Revenue Management pre workshop, after which the participants will complete the globally recognised CRME certification exam.
The CRME Pre-Workshop is for candidates pursuing the Certified Revenue Management Executive (CRME) certification. The course covers the key concepts outlined in the certification study guide.
The certification workshop and exam will take place in London at the InterContinental London Park Lane. This is the day before HSMAI Europe annual Conference the ROC takes place at the same hotel. We recommend you to combine it with attending the ROC.
Read more about the ROC here.

A professional in the field of revenue management and clearly conversant with its intricacies and importance
Competent to develop an infrastructure to support revenue management within the framework of an organization
Able to maximize revenue opportunities and optimize profits by managing revenue
Capable of making informed decisions to accept or reject pieces of business to meet overall organizational goals
Proficient at the art and science of revenue management

While of interest to any hotelier or industry partner with revenue optimization-related responsibilities, it is primarily designed for hospitality professionals.
For more information contact us: postbox@hsmai.eu The cost includes registration fee, exam fee and pre-workshop on 17th January.
HSMAI members: 675 Euro ex VAT
Non-members: 895 Euro ex VAT
To register for the CRME

Click here to Register for the CRME
When you submit your registration for the CRME, a pending charge for the total amount due will be placed on your credit card. The card-issuing bank holds these funds for 7 days on average, then releases them. Within this period, your card will be charged as soon as we approve your registration.
After your registration, you will need to complete the online CRME application and submit to postbox@hsmai.eu. You will receive this form via email following your registration.
When your application is approved, we will approve your registration depending on the amount of points received in the CRME application. At this point your card will be automatically charged and you are registered for the CRME.
Read and study “Evolving Dynamics: From Revenue Management to Revenue Strategy”, the study guide for the CRME workshop + global exam. You will receive this when your registration is confirmed.

Once your application has been approved and payment is received, you will receive a digital copy of the study guide, Evolving Dynamics: From Revenue Management to Revenue Strategy.
This HSMAI Foundation publication, Evolving Dynamics: From Revenue Management to Revenue Strategy, brings you and your property the very latest information on understanding the market, market segmentation, forecasting, revenue strategy, pricing, inventory control strategies, and performance analysis. Included are a plethora of case studies to help you optimize revenue at all levels.

Revenue Management has continued to grow as a science and an art over the past several years in many industries, and especially in the hospitality industry. On the most fundamental level, the basis for success is to have the right revenue management organization in place to support the revenue strategy. A solid understanding of revenue management is critical throughout an organization, from top to bottom. This HSMAI Foundation publication brings you and your property the very latest information on understanding the market, market segmentation, forecasting, revenue strategy, pricing, inventory control strategies, and performance analysis. Included are a plethora of case studies to help you optimize revenue at all levels. The publishing partner for “Evolving Dynamics: From Revenue Management to Revenue Strategy ” is STR.

So far HSMAI Region Europe has CRME certified many top professionals from each of the following companies:

AccorHotels
Avvio
citizenM Hotels
Choice Hotels
Copenhagen Admiral Hotel
Crown Moran Hotel
Deutsche Hospitality
Diamond Resorts International
Duetto
First Hotels
HotelPartner Yield Management
Hotel Tonight
IDeaS Revenue Solutions, a SAS Company
Iberostar
InfData Analytics
Infor
Infor EasyRMS
Kempinski Hotels SA
Louvre Hotels Group
Mövenpick Hotels & Resorts
Nordic Choice Hotels
Norlandia Hotel Group
OTA Insight
Parkdean Holidays
Pricematch
Reburg & Partners
Redefine BDL Hotels Ltd
Rossi Boutique Hotel & SPA
Sagacity
Sabre Hospitality
SANA Hotels
Scandic Hotels
Short Stay Group
SnapShot GmbH
Sokos Hotels
Starboard Hotels
Steigenberger Hotel Group
Thon Hotels
Top Gahn Quality Coaching
Wordhotel Wings
25hours Hotels

Oslo [NO] - Connecting Future Leaders - December
2023-12-14 17:00 - 21:00 (Europe/Amsterdam)
Nå skal de unge i reiselivsbransjen samles igjen! Connecting Future Leaders er et arrangement med formål om faglige- og sosiale møtepunkter for erfaringsutveksling og nettverksbygging i reiselivsbransjen for unge ledere på 35 år og under. Målet er å involvere hele hotell-, reise- og eventbransjen i de kommende arrangementene.
Det er gratis å delta på arrangementet, og det er kun for HSMAI-medlemmer
Connecting Future Leaders – Torsdag 14. desember 2023
Sted: Sommerro, Sommerrogata 1
Tidspunkt: kl. 17:00 – 21:00
Agenda:
17:00 – 17:30 registrering
17:30: Velkommen
17:40: Intervju på scenen med spennende representanter fra bransjen
18:45: Kahoot med premie fra Hotell Christiania Teater
19:00 – 21:00: Afterwork med gode bransjekolleger
