Hospitality Unlocked | Paris
2026-10-28 16:30 - 19:30 (Europe/London) | ESSEC Business School
Hospitality Unlocked Hospitality Unlocked, an event organized by the HSMAI Europe Student Council
📅 Wednesday, 28th October
⏰ 4.30 pm – 7.30 pm
📍 ESSEC Business School
Hospitality Unlocked, organized by the HSMAI Europe Student Council, will take place at ESSEC Business School.

Future YOU | London
2026-11-04 13:00 - 15:30 (Europe/London)
Future YOU An event designed to help young people discover rewarding (and sometimes unexpected) career paths in the hospitality industry such as sales, revenue management and marketing. 📅 Wednesday, 4 November
⏰ 1.00 pm – 3.30 pm
📍 London
Students will hear real career stories, ask questions to professionals, and meet companies offering jobs and internships locally. Whether students are considering work, study, or are simply curious—Future YOU is where they can explore what the hospitality industry can offer them.

Short talks on career paths in hospitality
Q&A covering students’ questions
Meeting companies offering jobs and internships in the area
Food, refreshments and prizes

This event is organised in collaboration with Hospitality Connect

HSMAI Europe Fall Curate's | London
2026-11-04 16:30 - 19:00 (Europe/London)
HSMAI Europe’s Curate – An Executive Insights Forum
📅 Date: Wednesday, 4th November
⏰ Time: 4:30 pm – 7:00 pm followed by drinks and joint Networking with Connecting Future Leaders after the program
Registration will begin at 4PM Topic: AI
Meet Ben Jost, CEO & Co-founder of Trust You and Chair of HSMAI Europe AI Advisory Broad, and other members of AI Advisory Broad that will join our discussion.
A more detailed programme will follow at a later stage when we know who will be attending from the AI Advisory Board.
Read more about the HSMAI Europe AI Advisory Board here
About the Curate
The Curate is an exclusive benefit offered to Organizational Member companies of HSMAI Europe, which is By-Invitation-Only. The Curate events are held twice a year to help executives keep up with the rapid changes in the hospitality industry. Designed to identify, capture, and shape executive-level content, providing an opportunity for executives across different companies to discuss cross-disciplinary issues across the fields of culture & people, sales, marketing, distribution, revenue management, and innovation. This edition of the Curate will be a condensed but high-impact version lasting only 2 hours followed by networking.
EXLUSIVE MEDIA PARTNER
For questions, contact us at postbox@hsmai.eu

Connecting Future Leaders | London
2026-11-04 18:00 - 20:00 (Europe/Oslo)
Connecting Future Leaders London Welcome to another Connecting Future Leaders event in London ! This gathering is divided into two parts: first, an educational program, followed by a networking session.
Connecting Future Leaders (CFL) is a platform that brings together young leaders, talents, and others in the travel industry aged 35 and below to share experiences, build networks, and exchange professional insights. 📅 4 November, 2026
🕘 6:00 PM–8:00 PM, followed by networking and drinks
📍London For questions, contact us at postbox@hsmai.eu

Commercial Strategy Forum | Paris
2026-11-05 | Paris Expo Porte de Versailles, 1 Pl. de la Prte de Versailles, Paris, 75015, France
Welcome to the HSMAI Europe Commercial Strategy Forum Paris
Co-Located with EquipHotel Paris
This event brings together hospitality professionals to exchange ideas, build relationships, and explore the latest strategies in revenue management, sales, marketing, and distribution.
As an international organization, HSMAI Europe combines global trends, insights, and expertise with strong local knowledge and speakers. By bringing together the best of both worlds, we aim to create a highly relevant and impactful experience for the local market.
Our goal is to provide an inspiring and interactive forum where commercial leaders can learn from each other, discuss current challenges and opportunities, and leave with fresh ideas, practical insights, and valuable connections.
We would be delighted to have you join us and look forward to a great day together in Paris.

Commercial Strategy Forum | Frankfurt
2026-11-12 14:00 - 21:00 (Europe/Oslo)
DATE: Thursday, November 12, 2026
LOCATION: Frankfurt, Germany
TIME: 2PM – 9PM including networking
We will start the registration at 1.30 PM Welcome to the HSMAI Europe Commercial Strategy Forum Frankfurt.
This event brings together hospitality professionals to exchange ideas, build relationships, and explore the latest strategies in revenue management, sales, marketing, and distribution.
As an international organization, HSMAI Europe combines global trends, insights, and expertise with strong local knowledge and speakers. By bringing together the best of both worlds, we aim to create a highly relevant and impactful experience for the local market.
Our goal is to provide an inspiring and interactive forum where commercial leaders can learn from each other, discuss current challenges and opportunities, and leave with fresh ideas, practical insights, and valuable connections.
We would be delighted to have you join us and look forward to a great day together in Frankfurt.

Power Up | Amsterdam | November 2026
2026-11-12 15:00 - 18:00 (Europe/Amsterdam)
Power Up | Amsterdam | November 2026 📅 Thursday, 12 November 2026
⏰ 3:00 pm – 6:00 pm
📍 Amsterdam
HSMAI Europe returns to Amsterdam in November with a dynamic Power Up session. Join leaders from across the hospitality sector for an engaging event packed with practical insights, real-world strategies, peer exchange, and valuable networking opportunities.
HSMAI Europe members will be eligible to sign up once registrations are open.

Connecting Future Leaders | Amsterdam
2026-11-12 15:00 - 18:00 (Europe/Oslo)
Connecting Future Leaders Amsterdam Welcome to Connecting Future Leaders event in Amsterdam! This gathering is divided into two parts: first, an educational program, followed by a networking session.
Connecting Future Leaders (CFL) is a platform that brings together young leaders, talents, and others in the travel industry aged 35 and below to share experiences, build networks, and exchange professional insights. 📅 12 November, 2026
🕘 3:00 PM–6:00 PM
📍Amsterdam For questions, contact us at postbox@hsmai.eu

Connecting Future Leaders | Paris
2026-11-19 18:00 - 21:00 (Europe/Oslo)
Connecting Future Leaders Paris Welcome to Connecting Future Leaders event in Paris ! This gathering is divided into two parts: first, an educational program, followed by a networking session.
Connecting Future Leaders (CFL) is a platform that brings together young leaders, talents, and others in the travel industry aged 35 and below to share experiences, build networks, and exchange professional insights. 📅 19 November, 2026
🕘 6:00 PM–9:00 PM, including networking and drinks
📍Paris For questions, contact us at postbox@hsmai.eu

Power Up | Athens | November 2026
2026-11-20 18:00 - 20:00 (Europe/Athens)
Power up | Athens | November 2026
📅 Date: Friday, 20 November (In Conjunction with XENIA 2026)
⏰ Time: 6:00 pm – 8:00 pm (followed by networking & drinks)
📍 Location: Athens, Greece Free registration for HSMAI Europe Members
We would be delighted to have you join us. Registrations are open – Secure your spot today!

Connecting Future Leaders | Athens
2026-11-20 18:00 - 20:00 (Europe/Moscow)
Connecting Future Leaders Athens Welcome to Connecting Future Leaders event in Athens ! This gathering is divided into two parts: first, an educational program, followed by a networking session.
Connecting Future Leaders (CFL) is a platform that brings together young leaders, talents, and others in the travel industry aged 35 and below to share experiences, build networks, and exchange professional insights. 📅 20 November, 2026
🕘 6:00 PM–8:00 PM, followed by networking and drinks
📍Athens For questions, contact us at postbox@hsmai.eu

Commercial Strategy Forum | Stockholm
2026-12-03 | Clarion Hotel Sign, Östra Järnvägsgatan 35, Stockholm, 101 26, Sweden
Welcome to the HSMAI Europe Commercial Strategy Forum Stockholm

This event brings together hospitality professionals to exchange ideas, build relationships, and explore the latest strategies in revenue management, sales, marketing, and distribution.
As an international organization, HSMAI Europe combines global trends, insights, and expertise with strong local knowledge and speakers.
By bringing together the best of both worlds, we aim to create a highly relevant and impactful experience for the local market.
Our goal is to provide an inspiring and interactive forum where commercial leaders can learn from each other, discuss current challenges and opportunities, and leave with fresh ideas, practical insights, and valuable connections.
We would be delighted to have you join us and look forward to a great day together in Stockholm.

Commercial Strategy Week 2027
2027-01-13 - 2027-01-15 | InterContinental London Park Lane, One Hamilton Place, Park Ln, London, London, W1J 7QY, United Kingdom
Welcome to
Commercial Strategy Week 2027

Join HSMAI Europe in London for three energising days of ideas, insights and meaningful connections.
Commercial Strategy Week 2027 will bring together senior leaders, commercial specialists and rising talent from across Europe and beyond to explore the forces shaping the future of hospitality.
The week combines workshops, leadership discussions, senior executive roundtables and the HSMAI Europe Commercial Strategy Conference—the evolution of HSMAI ROC.
We will conclude by celebrating the people, teams and organisations moving our industry forward at the HSMAI Europe Awards.
Join us to learn, contribute, connect and help shape what comes next. READ MORE AND SIGN UP SAVE THE DATES FOR COMMERCIAL STRATEGY WEEK 2027:

Pre-conference workshops and trainings | Wednesday, 13th January

Main conference and HSMAI Awards Europe | Thursday, 14th January

Post-conference roundtables (by invitation only) | Friday, 15th January

Talent Workshop (By-Invitation-Only)
2027-01-13 10:00 - 13:00 (Europe/London) | InterContinental London Park Lane, One Hamilton Place, Park Ln, London, London, W1J 7QY, United Kingdom
Talent Workshop (By-Invitation-Only) This workshop is designed for hoteliers and educators across HR and non-HR functions, from experienced commercial leaders to those just beginning their careers. It is for those who want to step up their talent game and contribute to a more resilient commercial talent pipeline in hospitality.
Please note that all registrations will be pending approval. SIGN UP HERE

Independent Hotels Workshop (By-Invitation-Only)
2027-01-13 10:00 - 13:00 (Europe/London) | InterContinental London Park Lane, One Hamilton Place, Park Ln, London, London, W1J 7QY, United Kingdom
Independent Hotels Workshop (By-Invitation-Only) This workshop is designed for hoteliers working at independent hotels.
Please note that all registrations will be pending approval. SIGN UP HERE

Senior Marketing Executive Roundtable (By Invitation Only)
2027-01-13 10:00 - 13:00 (Europe/London) | InterContinental London Park Lane, One Hamilton Place, Park Ln, London, London, W1J 7QY, United Kingdom
Senior Marketing Executive Roundtable (By Invitation Only) HSMAI Executive Roundtables are networks of like-minded senior leaders. They are a unique opportunity for executive-level peer groups to have meaningful dialogue in a confidential environment.
For more information, contact HSMAI Region Europe at postbox@hsmai.eu
Please note that all registrations will be pending approval. SIGN UP HERE

Senior Sales & Distribution Executive Roundtable (By Invitation Only)
2027-01-13 10:00 - 13:00 (Europe/London) | InterContinental London Park Lane, One Hamilton Place, Park Ln, London, London, W1J 7QY, United Kingdom
Senior Sales & Distribution Executive Roundtable (By Invitation Only) HSMAI Executive Roundtables are networks of like-minded senior leaders. They are a unique opportunity for executive-level peer groups to have meaningful dialogue in a confidential environment.
For more information, contact HSMAI Region Europe at postbox@hsmai.eu
Please note that all registrations will be pending approval. SIGN UP HERE

Leadership Day (By Invitation Only)
2027-01-13 15:00 - 20:00 (Europe/London) | InterContinental London Park Lane, One Hamilton Place, Park Ln, London, London, W1J 7QY, United Kingdom
Leadership Day (By Invitation Only) The HSMAI Europe Leadership Day 2027, an invitation-only event, will take place at the conference venue.
Only invited HSMAI Europe members may register – all registrations will be subject to approval. SIGN UP HERE

Senior Revenue & Commercial Executive Roundtable (By Invitation Only)
2027-01-15 10:00 - 13:00 (Europe/London) | InterContinental London Park Lane, One Hamilton Place, Park Ln, London, London, W1J 7QY, United Kingdom
Senior Revenue & Commercial Executive Roundtable (By Invitation Only) HSMAI Executive Roundtables are networks of like-minded senior leaders. They are a unique opportunity for executive-level peer groups to have meaningful dialogue in a confidential environment.
For more information, contact HSMAI Region Europe at postbox@hsmai.eu
Please note that all registrations will be pending approval. SIGN UP HERE

HSMAI Europe Commercial Strategy Forum 2027 | Oslo
2027-01-26
Welcome to the HSMAI Europe Commercial Strategy Forum Oslo.
This event brings together hospitality professionals to exchange ideas, build relationships, and explore the latest strategies in revenue management, sales, marketing, and distribution.
As an international organization, HSMAI Europe combines global trends, insights, and expertise with strong local knowledge and speakers. By bringing together the best of both worlds, we aim to create a highly relevant and impactful experience for the local market.
Our goal is to provide an inspiring and interactive forum where commercial leaders can learn from each other, discuss current challenges and opportunities, and leave with fresh ideas, practical insights, and valuable connections.

Commercial Strategy Forum | Athens
2027-04-15
Welcome to the HSMAI Europe Commercial Strategy Forum Athens.
This event brings together hospitality professionals to exchange ideas, build relationships, and explore the latest strategies in revenue management, sales, marketing, and distribution.
As an international organization, HSMAI Europe combines global trends, insights, and expertise with strong local knowledge and speakers. By bringing together the best of both worlds, we aim to create a highly relevant and impactful experience for the local market.
Our goal is to provide an inspiring and interactive forum where commercial leaders can learn from each other, discuss current challenges and opportunities, and leave with fresh ideas, practical insights, and valuable connections.
We would be delighted to have you join us and look forward to a great day together in Athens.
