HSMAI Europe | Meet & Connect | London
2023-10-25 18:00 - 21:00 (Europe/Amsterdam)
Meet & Connect London
📆Date and Time: Wednesday, 25th October 2023 | 6:00 PM – 9:00 PM (local time)
📍 Venue: St James’ Court, A Taj Hotel, London, 54 Buckingham Gate, London SW1E 6AF Join us at the St James’ Court, A Taj Hotel, London for “Meet & Connect” in London and engage with industry experts and expand your network.
TOPIC: The New Era of ChatGPT & AI Conversational Bookings in Hospitality
Ingunn Hofseth, President & CEO at HSMAI Europe, will welcome attendees and provide an update about HSMAI Europe activities and projects.
We will start with a presentation from David Byrne from Asksuite, and after the presentation, journalist Gemma Greenwood, will be interviewing David Byrne. Following the interview there will be an interactive discussion with the audience.
The event is open to all hoteliers and hospitality leaders, including non-members interested in experiencing an HSMAI Europe meeting. Vendors must be a member of HSMAI Europe to participate.
We will wrap up the meeting with drinks and networking, providing an opportunity to share and connect with industry colleagues. David Byrne, VP of Sales/Partnerships EMEA at Asksuite
Gemma Greenwood, Journalist
This event is held in collaboration with Asksuite. About HSMAI Europe HSMAI – Hospitality Sales and Marketing Association International – is a global organization founded in the US in 1927. HSMAI Region Europe is the European arm of the organisation. HSMAI Europe aims to be a key influencer, pioneer and the go-to industry resource for professional development, commercial strategies and sustainability in the hospitality, travel and tourism industry. Read More

Revenue Virtual Faculty Forum (Faculty Member Only)
2023-10-25 15:00 - 16:00 (Europe/Amsterdam)
To tackle the global challenge of attracting young talent to the hospitality field, HSMAI Region Europe, in collaboration with HSMAI Foundation, is organizing a Faculty Forum. This forum consists of a one-hour virtual session that focuses on a specific topic. The sessions will be moderated by the renowned professor at Cornell University, Rob Kwortnik.
During each session, we will be joined by a subject matter expert in the respective discipline of sales, marketing, or revenue. To ensure the highest level of expertise, HSMAI will survey collaborating school deans and directors to build a comprehensive database of professors who teach sales, marketing, or revenue classes.
Join us for this informative digital event, where we aim to address the pressing issue of attracting young talent to the hospitality field. By bringing together industry experts and academia, we hope to foster meaningful discussions and innovative solutions.
This event is part of a series of topical forums held by HSMAI Region Europe:

Marketing: Wednesday, 18 October 2023 from 3pm to 4pm CET
Revenue: Wednesday, 25 October 2023 from 3pm to 4pm CET
Sales: Wednesday, 1 November 2023 from 3pm to 4pm CET

Rob Kwortnik
Professor at Cornell University Professor and the HSMAI Foundation Board Member

Shumi Khan
Global SVP Business Intelligence & Revenue Management at Accor Hotels and Chair of the HSMAI Europe Revenue Optimization Advisory Board
About HSMAI Europe
HSMAI – Hospitality Sales and Marketing Association International – is a global organization founded in the US in 1927. HSMAI Region Europe is the European arm of the organisation. HSMAI Europe aims to be a key influencer, pioneer and the go-to industry resource for professional development, commercial strategies and sustainability in the hospitality, travel and tourism industry. Read More

HSMAI Europe Leadership Development Program
2023-10-24 14:30 - 16:00, 2023-10-17 14:30 - 16:00, 2023-10-10 14:30 - 16:00, 2023-10-03 14:30 - 16:00 (Europe/Oslo) | Virtual
HSMAI Europe Leadership Development Program Including an eBook for Personal and Professional Growth Tools to close gaps, reduce leakages, identify opportunities and gain commitment across silos to win and retain your customers

Develop how your team speaks the language of business outside your specialty for better results across functions.
To progress in their career, wider business acumen and people skills become as vital to success, if not more so, than their technical know-how.

WHO from your team will find this beneficial? They can answer yes to the WHY´s below. You are likely to be recognised as a talent in Revenue optimization, Commercial, Sales, Marketing, Distribution or Operations. WHY?

The need to communicate specialist knowledge comfortably
The need to understand (and make clear to others) what influences business
The need to work more effectively across silos to pick up trends and gain commitment
They want to be recognised and be ready for additional leadership
They want to engage and communicate with empathy
They want to manage their development

You can choose to engage with this resource through self-study or participate in a digital program facilitated by HSMAI Europe’s executive coaches. The workshop programs span over 5 weeks, with a weekly commitment of 1.5 hours and HSMAI Europe members can join at no cost.
The main coach for this program is Mia Touzin Leffler
Mia is passionate about talent development, specializing in organisational behaviour and change management. With a senior executive background, both as an academic and in industry: as head of hospitality degrees at the University of West London and at Glion Hotel School, Switzerland, as a senior consultant with Disney / Europcar and as Head of Management Development & Training at Sheraton hotels, Europe, Middle East, Africa and South East Asia. Mia is Education Adviser to HSMAI Europe.
Coach:
Robert Holan is currently the General Manager at The Thief in Oslo and has studied at Cornell University in New York. He began his career as a waiter and bartender, advancing to roles such as Head Waiter and Restaurant Manager. Robert has extensive experience as a General Manager in reputable hotel chains such as Strawberry and Radisson, and has also gained international experience in various countries including Ireland and Slovakia. Today, he is a driving force behind The Thief’s current success.
Robert currently serves as the president of the Cornell Hotel Society in Norway.
In 2008, Robert Holan won the Young Hotelier of the Year award at the HSMAI Awards Norway. SESSION 1
Tuesday, 3 October 2023
2.30PM (CET) / 1.30PM (BST) SESSION 2
Tuesday, 10 October 2023
2.30PM (CET) / 1.30PM (BST) SESSION 3
Tuesday, 17 October 2023
2.30PM (CET) / 1.30PM (BST) SESSION 4
Tuesday, 24 October 2023
2.30PM (CET) / 1.30PM (BST) SESSION 5
Tuesday, 31 October 2023
2.30PM (CET) / 1.30PM (BST)

HSMAI Europe | Meet & Connect | Amsterdam
2023-10-23 14:00 - 17:00 (Europe/Amsterdam) | Grand Hotel Amrath Amsterdam, Prins Hendrikkade 108, Amsterdam, 1011 AK, Netherlands
Meet & Connect Amsterdam
📆Date and Time: Monday, 23rd October 2023 | 2:00 PM – 5:00 PM
📍Location: Venue: Grand Hotel Amrâth Amsterdam, Prins Hendrikkade 108, 1011 AK Amsterdam Join us at the Grand Hotel Amrâth Amsterdam for “Meet & Connect” in Amsterdam, and engage with industry experts and expand your network.
Topic: Budgeting in a Changing Landscape
Ingunn Hofseth, President & CEO at HSMAI Europe, will welcome attendees and provide an update about HSMAI Europe activities and projects.
Allard Jan Alfrink, Senior Director of Business Development – EMEA at Cendyn and Member of the HSMAI Europe Region BeNeLux Advisory Board will be the moderator.
Speakers:

Stef Driessen, ABN AMRO Bank N.V. – Sector Banker Leisure
Arnoud Griffioen, Chief Financial Officer at Odyssey Hotel Group

They will share their expertise on history and future trends of budgeting relevant to the hospitality sector, as well as the economic forecast for the different segments.
The event is open to all hoteliers and hospitality leaders, including non-members interested in experiencing an HSMAI Europe meeting. Vendors must be a member of HSMAI Europe to participate.
We will wrap up the meeting with drinks and networking, providing an opportunity to share and connect with industry colleagues. Paul Proctor, Vice President – Commercial: Europe at IHG Hotels & Resorts and Member of the HSMAI Europe Board of Directors
Graham Pope, Vice President of International Sales at Cvent
HSMAI Europe Meet&Connect’s are free to attend for HSMAI Europe members. If you are not an HSMAI Europe member and would like to participate please reach out to us at postbox@hsmai.eu. About HSMAI Europe HSMAI – Hospitality Sales and Marketing Association International – is a global organization founded in the US in 1927. HSMAI Region Europe is the European arm of the organisation. HSMAI Europe aims to be a key influencer, pioneer and the go-to industry resource for professional development, commercial strategies and sustainability in the hospitality, travel and tourism industry. Read More

Marketing Virtual Faculty Forum (Faculty Member Only)
2023-10-18 15:00 - 16:00 (Europe/Amsterdam)
To tackle the global challenge of attracting young talent to the hospitality field, HSMAI Region Europe, in collaboration with HSMAI Foundation, is organizing a Faculty Forum. This forum consists of a one-hour virtual session that focuses on a specific topic. The sessions will be moderated by the renowned professor at Cornell University, Rob Kwortnik.
During each session, we will be joined by a subject matter expert in the respective discipline of sales, marketing, or revenue. To ensure the highest level of expertise, HSMAI will survey collaborating school deans and directors to build a comprehensive database of professors who teach sales, marketing, or revenue classes.
Join us for this informative digital event, where we aim to address the pressing issue of attracting young talent to the hospitality field. By bringing together industry experts and academia, we hope to foster meaningful discussions and innovative solutions.
This event is part of a series of topical forums held by HSMAI Region Europe:

Marketing: Wednesday, 18 October 2023 from 3pm to 4pm CET
Revenue: Wednesday, 25 October 2023 from 3pm to 4pm CET
Sales: Wednesday, 1 November 2023 from 3pm to 4pm CET

Rob Kwortnik
Professor at Cornell University Professor and the HSMAI Foundation Board Member

James Wheatcroft
Global SVP Midscale Brands at Accor and member of the HSMAI Europe Marketing & Branding Advisory Board
About HSMAI Europe
HSMAI – Hospitality Sales and Marketing Association International – is a global organization founded in the US in 1927. HSMAI Region Europe is the European arm of the organisation. HSMAI Europe aims to be a key influencer, pioneer and the go-to industry resource for professional development, commercial strategies and sustainability in the hospitality, travel and tourism industry. Read More

London [UK] – Meet & Connect - Navigating the New landscape of MICE & Corporate Travel Business
2023-09-21 18:00 - 21:00 (Europe/London) | St. James’ Court, A Taj Hotel, London, 41-54 Buckingham Gate, London, SW1E 6AF, United Kingdom
Meet & Connect London
📆Date and Time: 21st September 2023, 18:00 – 21:00 (local time)
📍Location: St James’ Court, A Taj Hotel, London Join us for an insightful evening hosted by HSMAI Region Europe in collaboration with Cvent in London.
Topic: Navigating the New Landscape of MICE & Corporate Travel Business
Corporate travel managers’ expectations are changing, and hotels and chains need the right insights to make smarter data-based decisions. Graham Pope from Cvent will share their Travel Managers Report results to you and insights into the current state of travel, enabling you to transform your business and generate more revenue.
After the presentation, Paul Proctor, Vice President – Commercial: Europe at IHG Hotels & Resorts will be interviewing Graham Pope. Following the interview there will be an interactive discussion with the audience. Paul Proctor, Vice President – Commercial: Europe at IHG Hotels & Resorts and Member of the HSMAI Europe Board of Directors
Graham Pope, Vice President of International Sales at Cvent
Collaboration with Cvent:
This event is held in collaboration with Cvent, a leading provider of event management and hospitality software solutions. HSMAI Europe Meet&Connect’s are free to attend for HSMAI Europe members. If you are not an HSMAI Europe member and would like to participate please reach out to us at postbox@hsmai.eu. About HSMAI Europe HSMAI – Hospitality Sales and Marketing Association International – is a global organization founded in the US in 1927. HSMAI Region Europe is the European arm of the organisation. HSMAI Europe aims to be a key influencer, pioneer and the go-to industry resource for professional development, commercial strategies and sustainability in the hospitality, travel and tourism industry. Read More

FUTURE YOU, OSLO [NO]
2023-09-06 16:30 - 19:30 (Europe/Amsterdam) | Colosseum Kino, Fridtjof Nansens vei 6, Oslo, 0369, Norway
This event will be held in Norwegian. For more information please visit the event website.
FUTURE YOU
The hotel and travel industry is witnessing substantial growth, creating numerous opportunities for skilled professionals in the coming years. To shed light on these prospects, we are proud to present Future You – an extraordinary event aimed at showcasing the diverse range of career opportunities in our industry within marketing, branding, sales, revenue management, digitalization, distribution, hotel management, and more.
We have extended invitations to college graduates in the Oslo region, as well as students pursuing relevant fields of study in colleges and universities.
Future You will comprise an engaging combination of concise and inspirational lectures delivered by prominent young leaders and others in the travel and hotel industry, who specialise in the aforementioned focus areas. Additionally, there will be interactive table tops facilitating personal dialogue between representatives from the industry, domestic and international hotel schools and universities, and the students.
By creating an environment that encourages meaningful conversations and knowledge sharing, Future You aims to inspire the next generation of professionals in the hotel and travel industry.
This new initiative stems from one of the meetings held by the HSMAI Europe National Advisory Board in Norway. We believe this initiative is very much needed in many countries in Europe and we are testing it first in Norway. If we get the results we want we would like to see how we can do similar initiatives in different countries in collaboration with other associations and the industry players.
We are living in challenging but exciting times. We have overcome substantial challenges in the past and will certainly overcome those with which we are currently confronted. At HSMAI we are counting on you to support these efforts so we can help you to meet the needs of more people joining our industry.
Join us as we embark on this exciting journey towards a vibrant future in the field!
*Please note this event will be held in Norwegian.

DATE

Wednesday 6th September 2023

LOCATION

Colosseum Cinema, Oslo (NO)

Breakfast Meeting in Stockholm
2023-09-01 08:00 - 10:30 (Europe/Amsterdam) | Clarion Hotel Sign, Östra Järnvägsgatan 35, Stockholm, 101 26, Sweden
Exploring Total Revenue Management

With Amina Hamade from Strawberry and Anders Johansson from Demand Calendar and a member of HSMAI Europe Nordic Region Advisory Board.
📌 Friday 1st September, 08:00 hrs – 10:30 hrs at Clarion Hotel Sign with networking, breakfast, mingle and revenue management! Venue: Clarion Hotel Sign, Östra Järnvägsgatan 35, 111 20 Stockholm, Sweden
Event Room: C7 (for educational program)
We are excited to invite you to this Breakfast Meeting in Stockholm, a meeting focused on exploring the world of total revenue management. Join us for a cheerful morning of learning, networking, and breakfast at Clarion Hotel Sign.
Our speakers will share their expertise and experiences in the field, shedding light on the importance of restaurant revenue management, the strategies that have transformed businesses and delve into the concept of Profit-Oriented Revenue Management (PORM). This breakfast meeting presents a unique opportunity to gain valuable insights and connect with industry peers.
08:00 – 08:30: Registration and breakfast in the foyer
08:30 – 08:40: Welcome and Introduction
08:40 – 09:30: Anders Johansson – CEO of Demand Calendar and member of HSMAI Europe Nordic Region Advisory Board
Anders Johansson, a renowned expert in hotel revenue management based in Sweden, will introduce and delve into the concept of Profit-Oriented Revenue Management (PORM). Moving beyond traditional revenue metrics, such as occupancy and RevPAR, PORM represents a profound shift in focus toward profitability at every level of operation. Anders will discuss the essential components of PORM, including a comprehensive understanding of Customer Acquisition Cost (CAC) and its vital role in optimising profitability.
09:30 – 10:30: Amina Hamade – Profit Manager Food & Beverage / Event at Strawberry (formerly Nordic Choice Hotels)
Amina will discuss the power of data analytics in restaurant revenue management. Learn how the analysis of POS data has not only improved business understanding, but also enhanced server sales, customer satisfaction, and overall profitability. This session will be in English. Amina Hamade, Profit Manager Food & Beverage / Event at Strawberry (formerly Nordic Choice Hotels) Amina Hamade is a seasoned professional in the hospitality industry with a wealth of experience in optimizing restaurant revenue. Currently working on an exciting restaurant revenue management optimization project within Strawberry (formerly Nordic Choice Hotels), Amina has made significant contributions to enhancing profitability and customer satisfaction across a diverse portfolio of restaurants.

Amina’s journey in the hospitality sector began at the prestigious Mandarin Oriental luxury property, where she gained hands-on management training. She later transitioned to Dubai, managing events, and became part of the pre-opening team at the renowned Four Seasons Hotel. Amina’s dedication to the industry led her to work with the Global Revenue Management team at Accor, where she spearheaded the launch of an annual server coaching and profit optimization program for various Accor hotel brands and regions. Anders Johansson, CEO at Demand Calendar With over 30 years of experience in leading positions within hotels and restaurants, Anders Johansson has pioneered revenue management principles in the hospitality sector since the late 1980s. In addition to his role at Demand Calendar, Anders has been a consultant for the past ten years, assisting businesses in creating business models, visions, and brands and increasing revenue streams.

Anders has also been sharing his extensive knowledge as a lecturer for 18 years, teaching two 5-week courses in Strategic Revenue Management at the School of Hospitality, Culinary Arts & Meal Science at Örebro University in Sweden.

Furthermore, Anders has held various board member positions in notable companies such as Forenom, InnSpire, Kämp Collection Hotels, and Bohemia Properties.

Anders holds an International Business, accounting, and finance degree from the Stockholm School of Economics. Today, Anders is the CEO of Demand Calendar, a company dedicated to helping commercial teams in the hospitality industry optimize revenue streams and increase profitability. HSMAI Europe Breakfast Meeting is free to attend for HSMAI Europe members. If you are not an HSMAI Europe member and would like to participate please reach out to us at postbox@hsmai.eu.
There are limited spots available, so secure your place at this Breakfast Meeting in Stockholm, please register now by clicking the button below. Fill in the registration form, and we’ll confirm your participation via email.
*HSMAI Europe is hosting several local events Europe in 2023, exclusively for association members. Here you can find more information on how to become a member. See our preliminary events calendar here.

About HSMAI Europe HSMAI – Hospitality Sales and Marketing Association International – is a global organization founded in the US in 1927. HSMAI Region Europe is the European arm of the organisation. HSMAI Europe aims to be a key influencer, pioneer and the go-to industry resource for professional development, commercial strategies and sustainability in the hospitality, travel and tourism industry. Read More

Oslo [NO] - Connecting Future Leaders
2023-08-31 17:00 - 21:00 (Europe/Amsterdam) | Grand Hotel Oslo, Karl Johans gate 31, 0159, Oslo, Norway
Bli med på Connecting Future Leaders-arrangement i slutten av august!
📌 Torsdag 31 august, kl. 17:00 – 21:00 på Grand Hotel Oslo i Rococo-salen! Dato: Torsdag 31. august
Tid: 17:00 – 21:00
Sted: Rococo-salen, Grand Hotel, Karl Johans gate 31, 0159 Oslo, Norge
Bli med oss på en spennende kveld som utforsker reiselivets fremtid! Connecting Future Leaders samler unge ledere på 35 år og yngre i reiselivsbransjen for inspirerende samtaler, nettverksbygging og en kveld med faglig program og god underholdning.
Høydepunkter:

Christian Lunde om VisitOslo’s reiselivsstrategi: Få et innblikk i VisitOslo’s reiselivsstrategi.
Kahoot-Quiz med flotte premier: Test dine kunnskaper om reiselivsbransjen og vinn flotte premier i vår Kahoot-quiz.
Bransjenytt: Del dine oppdateringer fra arbeidsplassen eller bransjen generelt i vår nye spalte, “Bransjenytt”, det er åpent for alle å dele.
Mat og Drikke: Alle deltakere vil motta to drikkebonger som kan brukes under arrangementet. I tillegg serverer vi pølser i brød og et vegansk alternativ.
Afterwork: Etter programmet kan du fortsette kvelden med afterwork og mingel.

Meld deg på ved å klikke på knappen under:

Det er gratis å delta på arrangementet, og det er kun for HSMAI-medlemmer.

Christian Lunde, Direktør i VisitOslo Christian Lunde er en anerkjent leder innen reiselivsbransjen med en omfattende erfaring i strategisk destinasjonsutvikling. Som direktør for Visit Oslo har han spilt en avgjørende rolle i å fremme Oslo som en attraktiv reisemål både nasjonalt og internasjonalt. Hans engasjement for å styrke reiselivsopplevelsen i Oslo gjennom nyskapende strategier og samarbeid har gjort ham til en respektert stemme i bransjen.

Med en bakgrunn som kombinerer ledelse, markedsføring og reiseliv, har Christian Lunde bidratt til å sette Oslo på kartet som en dynamisk og mangfoldig destinasjon for besøkende fra hele verden. Hans visjon for å skape unike opplevelser og øke bærekraftigheten i reiselivet har gjort ham til en inspirerende figur i bransjen. About HSMAI Europe HSMAI – Hospitality Sales and Marketing Association International – is a global organization founded in the US in 1927. HSMAI Region Europe is the European arm of the organisation. HSMAI Europe aims to be a key influencer, pioneer and the go-to industry resource for professional development, commercial strategies and sustainability in the hospitality, travel and tourism industry. Read More

HSMAI Europe Commercial Summer Camp
2023-07-30 18:00 - 2023-08-04 17:00 (Europe/Amsterdam) | Nova School of Business and Economics, R. da Holanda 1, Carcavelos, Carcavelos, 2775-405, Portugal
The Commercial Summer Camp focuses on developing cross-functional strategic thinking and leadership skills, to enable tomorrow’s commercial leaders in the hospitality industry. The ideal candidate is already a sales, marketing, or revenue management expert or a property leader like a General Manager with the ambition and desire to understand all of the specific disciplines and what it takes to keep them all running smoothly together.

The one-week program includes a two day Leader Development training delivered by NOVA School of Business & Economics that will focus on topics such Positive Leadership, Building Agile Organizations, Strategic Leadership, and Servant Leadership. The remaining three day program is curated by experienced leaders and experts from the industry and will focus on the following topics:

Distribution strategy,
Commercial Technology strategy,
Branding strategy,
Building commercial teams,
Customer Centricity,
Data and CRM strategy,
Calculating ROI on marketing and sales activities,
Sales Theory, Sales Strategy, Sales Leadership and Hands-on tips.

Click here to get a full overview of the program and inclusions.

Meet & Connect London: Exploring Total Revenue Management
2023-06-22 18:00 - 21:00 (Europe/Amsterdam) | Park Plaza County Hall London, 1 Addington Street, London, SE1 7RY, United Kingdom
Profit-Oriented Revenue Management (PORM): Shaping the Future of Hotel Revenue Strategy

Don’t miss your chance to sign up for a HSMAI Europe Meet & Connect near you this June!
📌 Thursday 22nd June, 6PM – 9PM at Park Plaza County Hall London
1 Addington Street, London
Join us for an insightful evening about total revenue management at the Park Plaza County Hall London. We have invited a special guest, Anders Johansson to be our speaker and share his insights with us.
Anders Johansson, a renowned expert in hotel revenue management, will introduce and delve into the concept of Profit-Oriented Revenue Management (PORM). Moving beyond traditional revenue metrics, such as occupancy and RevPAR, PORM represents a profound shift in focus toward profitability at every level of operation.
Anders Johansson will discuss the essential components of PORM, including a comprehensive understanding of Customer Acquisition Cost (CAC) and its vital role in optimising profitability. The discussion will also encompass strategies to maximise profits across ancillary services, such as F&B, Spa, and Meeting & Events departments. Recognizing the significance of a hotel’s commercial team in this context, Anders will present ways in which these teams can enhance their productivity, adopt a data-driven approach, and actively contribute to a PORM framework. This presentation will also address the practical application of the flow-through concept in P&L and its impact on various departmental revenues.
This is an unmissable opportunity for hotel revenue managers and other hospitality professionals aiming to future-proof their strategies and operations. Prepare to be inspired and leave with a fresh, profit-oriented perspective on revenue management that you can implement at your own property. Anders Johansson, CEO at Demand Calendar With over 30 years of experience in leading positions within hotels and restaurants, Anders Johansson has pioneered revenue management principles in the hospitality sector since the late 1980s. In addition to his role at Demand Calendar, Anders has been a consultant for the past ten years, assisting businesses in creating business models, visions, and brands and increasing revenue streams.

Anders has also been sharing his extensive knowledge as a lecturer for 18 years, teaching two 5-week courses in Strategic Revenue Management at the School of Hospitality, Culinary Arts & Meal Science at Örebro University in Sweden.

Furthermore, Anders has held various board member positions in notable companies such as Forenom, InnSpire, Kämp Collection Hotels, and Bohemia Properties.

Anders holds an International Business, accounting, and finance degree from the Stockholm School of Economics. Today, Anders is the CEO of Demand Calendar, a company dedicated to helping commercial teams in the hospitality industry optimize revenue streams and increase profitability. Join us for an exciting evening including networking opportunities with like-minded individuals. This event is free for HSMAI members, making it an exceptional opportunity to participate in our local events.
*HSMAI Europe is hosting several local events in Europe throughout 2023, exclusively for association members. For more information on how to become a member, please contact us at postbox@hsmai.eu. About HSMAI Europe HSMAI – Hospitality Sales and Marketing Association International – is a global organization founded in the US in 1927. HSMAI Region Europe is the European arm of the organisation. HSMAI Europe aims to be a key influencer, pioneer and the go-to industry resource for professional development, commercial strategies and sustainability in the hospitality, travel and tourism industry. Read More

Breakfast Meeting Stockholm: Take your MICE Sales to NEW HEIGHTS
2023-06-22 07:45 - 10:00 (Europe/Amsterdam) | Scandic Grand Central, Kungsgatan 70, Stockholm, 111 20, Sweden
Take your MICE Sales to NEW HEIGHTS

Don’t miss your chance to sign up for a HSMAI Europe Breakfast Meeting in Stockholm on Thursday, 22 June!
📌 Thursday 22nd June, 8:00 – 10:00 hrs at Scandic Grand Central Join us for a Breakfast Meeting in Stockholm and Take your MICE Sales to NEW HEIGHTS!
We are thrilled to invite you to the Breakfast Meeting in Stockholm, dedicated to taking your MICE Sales to NEW HEIGHTS. Join us on Thursday, 22 June, at Scandic Grand Central in Stockholm for an informative and inspiring morning.
The Breakfast Meeting in Stockholm is designed to provide education, insights, and networking opportunities for hospitality professionals like you who work in sales, marketing or particularly in the MICE segment. Whether you’re part of a hotel chain, corporate office, hotel or individual stand-alone hotel, this event is tailored to your needs.
08:00 – 8:30: Breakfast & Registration
08:30 – 10:00: Take your MICE Sales to NEW HEIGHTS Dialogue with: Anant Vithlani
Vice President Sales at Strawberry
Member & Former Chair of the HSMAI Europe Sales Advisory Board Karin Mäntymäki
Director Market Development at Visit Stockholm AB
Speaker: Sofi Franzén
CEO at Eventyr Nine Yards
Chief Strategy Officer at LIWLIG – Nordic Events Group
Sofi Franzén founded the event agency Eventyr in 1995, which is now the largest event agency in the Nordic region due to its merger with Nine Yards. The company currently has 95 employees in Sweden and generates a turnover of 385 million SEK. The pandemic had a significant impact on the industry, and Sofi explains how long-term strategic work helped the company navigate through the crisis and shares insights on the future of the meetings industry. Our agenda is carefully curated to ensure an enriching experience. We will begin with registration and a delightful breakfast to energize you for the engaging sessions that follow. The educational program, including industry experts, will equip you with valuable knowledge and strategies to enhance your MICE sales.
In addition to the educational sessions, the Breakfast Meeting Stockholm offers a platform for networking with your peers. Don’t miss this chance to forge connections, exchange ideas, and expand your professional network within the hospitality industry.
This event is free for HSMAI Europe members, but we also welcome non-members from the hospitality industry to participate and discover the benefits of being a part of our community.
Register now to secure your spot by clicking the button below. *HSMAI Europe is hosting several local events in throughout Europe in 2023, exclusively for association members. For more information on how to become a member, please contact us at postbox@hsmai.eu. See our preliminary events calendar here. About HSMAI Europe HSMAI – Hospitality Sales and Marketing Association International – is a global organization founded in the US in 1927. HSMAI Region Europe is the European arm of the organisation. HSMAI Europe aims to be a key influencer, pioneer and the go-to industry resource for professional development, commercial strategies and sustainability in the hospitality, travel and tourism industry. Read More Sofi Franzén founded the event agency Eventyr in 1995, which is now the largest event agency in the Nordic region due to its merger with Nine Yards. The company currently has 95 employees in Sweden and generates a turnover of 385 million SEK. The pandemic had a significant impact on the industry, and Sofi explains how long-term strategic work helped the company navigate through the crisis and shares insights on the future of the meetings industry. Sofi Franzén
CEO at Eventyr Nine Yards
Chief Strategy Officer at LIWLIG – Nordic Events Group

SummerConnect Oslo: Exploring Total Revenue Management
2023-06-19 16:00 - 20:00 (Europe/Amsterdam) | Radisson Red Oslo Økern, Lørenfaret 3, Oslo, 0585, Norway
Exploring Total Revenue Management

Don’t miss your chance to sign up for HSMAI Europe SummerConnect Oslo this June!
📌 Monday 19th June, 16:00 hrs – 20:00 hrs at Radisson Red Oslo Økern with Networking and drinks on their RoofTop Terrace! Venue: Radisson Red Oslo Økern, Lørenfaret 3, 0585 Oslo, Norway
Event Room: Gallery (for educational sessions)
Networking: Rooftop terrace (for drinks, snacks, and networking)
We are excited to invite you to SummerConnect Oslo, an engaging event focused on exploring the world of total revenue management. Join us for an insightful evening of learning, networking, and enjoying drinks on a beautiful rooftop terrace.
Our speakers will share their expertise and experiences in the field, shedding light on the importance of restaurant revenue management, the strategies that have transformed businesses and delve into the concept of Profit-Oriented Revenue Management (PORM). This event presents a unique opportunity to gain valuable insights and connect with industry peers.
16:00 – 16:30: Registration
16:30 – 16:45: Welcome and Introduction
16:45 – 17:30: Amina Hamade – Profit Manager Food & Beverage / Event at Strawberry (formerly Nordic Choice Hotels)
Amina will discuss the power of data analytics in restaurant revenue management. Learn how the analysis of POS data has not only improved business understanding, but also enhanced server sales, customer satisfaction, and overall profitability. This session will be in English.
17:30 – 18:30: Anders Johansson – CEO of Demand Calendar
Anders Johansson, a renowned expert in hotel revenue management based in Sweden, will introduce and delve into the concept of Profit-Oriented Revenue Management (PORM). Moving beyond traditional revenue metrics, such as occupancy and RevPAR, PORM represents a profound shift in focus toward profitability at every level of operation.
Anders Johansson will discuss the essential components of PORM, including a comprehensive understanding of Customer Acquisition Cost (CAC) and its vital role in optimising profitability.
18:30 – 20:00: Networking, Drinks, and Snacks on the Rooftop Terrace Amina Hamade, Profit Manager Food & Beverage / Event at Strawberry (formerly Nordic Choice Hotels) Amina Hamade is a seasoned professional in the hospitality industry with a wealth of experience in optimizing restaurant revenue. Currently working on an exciting restaurant revenue management optimization project within Strawberry (formerly Nordic Choice Hotels), Amina has made significant contributions to enhancing profitability and customer satisfaction across a diverse portfolio of restaurants.

Amina’s journey in the hospitality sector began at the prestigious Mandarin Oriental luxury property, where she gained hands-on management training. She later transitioned to Dubai, managing events, and became part of the pre-opening team at the renowned Four Seasons Hotel. Amina’s dedication to the industry led her to work with the Global Revenue Management team at Accor, where she spearheaded the launch of an annual server coaching and profit optimization program for various Accor hotel brands and regions. Anders Johansson, CEO at Demand Calendar With over 30 years of experience in leading positions within hotels and restaurants, Anders Johansson has pioneered revenue management principles in the hospitality sector since the late 1980s. In addition to his role at Demand Calendar, Anders has been a consultant for the past ten years, assisting businesses in creating business models, visions, and brands and increasing revenue streams.

Anders has also been sharing his extensive knowledge as a lecturer for 18 years, teaching two 5-week courses in Strategic Revenue Management at the School of Hospitality, Culinary Arts & Meal Science at Örebro University in Sweden.

Furthermore, Anders has held various board member positions in notable companies such as Forenom, InnSpire, Kämp Collection Hotels, and Bohemia Properties.

Anders holds an International Business, accounting, and finance degree from the Stockholm School of Economics. Today, Anders is the CEO of Demand Calendar, a company dedicated to helping commercial teams in the hospitality industry optimize revenue streams and increase profitability. HSMAI Europe SummerConnect is free to attend for HSMAI Europe members. If you are not an HSMAI Europe member and would like to participate please reach out to us at postbox@hsmai.eu
To secure your spot at SummerConnect Oslo, please register now by clicking the “Register Now” button below. Fill in the registration form, and we’ll confirm your participation via email.
*HSMAI Europe is hosting several local events Europe in 2023, exclusively for association members. For more information on how to become a member, please contact us at postbox@hsmai.eu. See our preliminary events calendar here.
About HSMAI Europe HSMAI – Hospitality Sales and Marketing Association International – is a global organization founded in the US in 1927. HSMAI Region Europe is the European arm of the organisation. HSMAI Europe aims to be a key influencer, pioneer and the go-to industry resource for professional development, commercial strategies and sustainability in the hospitality, travel and tourism industry. Read More

Meet & Connect Amsterdam: Exploring Total Revenue Management
2023-06-15 15:30 - 18:30 (Europe/Amsterdam) | Sofitel Legend the Grand Amsterdam, Oudezijds Voorburgwal 197, Amsterdam, 1012 EX, Netherlands
Profit-Oriented Revenue Management (PORM): Shaping the Future of Hotel Revenue Strategy

Don’t miss your chance to sign up for a HSMAI Europe Meet & Connect near you this June!
📌 Thursday 15th June, 3:30 PM – 6:30 PM at Sofitel Legend the Grand Amsterdam
Join us for an insightful afternoon/evening about total revenue management. We have invited a special guest, Anders Johansson to be our speaker and share his insights with us.
Anders Johansson, a renowned expert in hotel revenue management, will introduce and delve into the concept of Profit-Oriented Revenue Management (PORM). Moving beyond traditional revenue metrics, such as occupancy and RevPAR, PORM represents a profound shift in focus toward profitability at every level of operation.
Anders Johansson will discuss the essential components of PORM, including a comprehensive understanding of Customer Acquisition Cost (CAC) and its vital role in optimising profitability. The discussion will also encompass strategies to maximise profits across ancillary services, such as F&B, Spa, and Meeting & Events departments. Recognizing the significance of a hotel’s commercial team in this context, Anders will present ways in which these teams can enhance their productivity, adopt a data-driven approach, and actively contribute to a PORM framework. This presentation will also address the practical application of the flow-through concept in P&L and its impact on various departmental revenues.
This is an unmissable opportunity for hotel revenue managers and other hospitality professionals aiming to future-proof their strategies and operations. Prepare to be inspired and leave with a fresh, profit-oriented perspective on revenue management that you can implement at your own property. Anders Johansson, CEO at Demand Calendar With over 30 years of experience in leading positions within hotels and restaurants, Anders Johansson has pioneered revenue management principles in the hospitality sector since the late 1980s. In addition to his role at Demand Calendar, Anders has been a consultant for the past ten years, assisting businesses in creating business models, visions, and brands and increasing revenue streams.

Anders has also been sharing his extensive knowledge as a lecturer for 18 years, teaching two 5-week courses in Strategic Revenue Management at the School of Hospitality, Culinary Arts & Meal Science at Örebro University in Sweden.

Furthermore, Anders has held various board member positions in notable companies such as Forenom, InnSpire, Kämp Collection Hotels, and Bohemia Properties.

Anders holds an International Business, accounting, and finance degree from the Stockholm School of Economics. Today, Anders is the CEO of Demand Calendar, a company dedicated to helping commercial teams in the hospitality industry optimize revenue streams and increase profitability. Join us for an exciting evening including networking opportunities with like-minded individuals. This event is free for HSMAI members, making it an exceptional opportunity to participate in our local events.
*HSMAI Europe is hosting several local events throughout Europe in 2023, exclusively for association members. For more information on how to become a member, please contact us at postbox@hsmai.eu. About HSMAI Europe HSMAI – Hospitality Sales and Marketing Association International – is a global organization founded in the US in 1927. HSMAI Region Europe is the European arm of the organisation. HSMAI Europe aims to be a key influencer, pioneer and the go-to industry resource for professional development, commercial strategies and sustainability in the hospitality, travel and tourism industry. Read More

Meet & Connect Paris: Exploring Total Revenue Management
2023-06-08 18:00 - 21:00 (Europe/Amsterdam) | Zoku Paris, 48 Av. de la Prte de Clichy, Paris, 75017, France
Profit-Oriented Revenue Management (PORM): Shaping the Future of Hotel Revenue Strategy

Don’t miss your chance to sign up for an HSMAI Europe Meet & Connect at the newly opened Zoku Paris!
📌 Thursday 8th June, 6PM – 9PM at Zoku Paris for educational content, networking, drinks and light food. Venue: Zoku Paris, 48 Av. de la Prte de Clichy, Paris
Join us for an insightful evening about total revenue management at Zoku Paris including networking, drinks and light food at their rooftop terrace. We have invited a special guest, Anders Johansson to be our speaker and share his insights with us.
Anders Johansson, a renowned expert in hotel revenue management, will introduce and delve into the concept of Profit-Oriented Revenue Management (PORM). Moving beyond traditional revenue metrics, such as occupancy and RevPAR, PORM represents a profound shift in focus toward profitability at every level of operation.
Anders Johansson will discuss the essential components of PORM, including a comprehensive understanding of Customer Acquisition Cost (CAC) and its vital role in optimising profitability. The discussion will also encompass strategies to maximise profits across ancillary services, such as F&B, Spa, and Meeting & Events departments. Recognizing the significance of a hotel’s commercial team in this context, Anders will present ways in which these teams can enhance their productivity, adopt a data-driven approach, and actively contribute to a PORM framework. This presentation will also address the practical application of the flow-through concept in P&L and its impact on various departmental revenues.
This is an unmissable opportunity for hotel revenue managers and other hospitality professionals aiming to future-proof their strategies and operations. Prepare to be inspired and leave with a fresh, profit-oriented perspective on revenue management that you can implement at your own property. Anders Johansson, CEO at Demand Calendar With over 30 years of experience in leading positions within hotels and restaurants, Anders Johansson has pioneered revenue management principles in the hospitality sector since the late 1980s. In addition to his role at Demand Calendar, Anders has been a consultant for the past ten years, assisting businesses in creating business models, visions, and brands and increasing revenue streams.

Anders has also been sharing his extensive knowledge as a lecturer for 18 years, teaching two 5-week courses in Strategic Revenue Management at the School of Hospitality, Culinary Arts & Meal Science at Örebro University in Sweden.

Furthermore, Anders has held various board member positions in notable companies such as Forenom, InnSpire, Kämp Collection Hotels, and Bohemia Properties.

Anders holds an International Business, accounting, and finance degree from the Stockholm School of Economics. Today, Anders is the CEO of Demand Calendar, a company dedicated to helping commercial teams in the hospitality industry optimize revenue streams and increase profitability. Join us for an exciting evening including networking opportunities with like-minded individuals. This event is free for HSMAI members, making it an exceptional opportunity to participate in our local events.
*HSMAI Europe is hosting several local events throughout Europe in 2023, exclusively for association members. For more information on how to become a member, please contact us at postbox@hsmai.eu. About HSMAI Europe HSMAI – Hospitality Sales and Marketing Association International – is a global organization founded in the US in 1927. HSMAI Region Europe is the European arm of the organisation. HSMAI Europe aims to be a key influencer, pioneer and the go-to industry resource for professional development, commercial strategies and sustainability in the hospitality, travel and tourism industry. Read More

Student Conference: Hospitality Unlocked
2023-05-23 11:00 - 18:00 (Europe/Amsterdam) | SHL Schweizerische Hotelfachschule Luzern, Adligenswilerstrasse 22, Luzern, 6006, Switzerland
Organised for students by students the Hospitality Unlocked is a full day conference organised by the HSMAI Student Council and is focussed on the latest hospitality trends, and how to capitalise on these as a future hospitality graduate.
Read more and register here: https://eur.cvent.me/0QKn1

HSMAI Europe's Spring Curate
2023-05-22 13:00 - 18:30 (Europe/Amsterdam) | Frankfurt, Germany, Germany
HSMAI Europe’s Spring Curate 2023

An Executive Insights Forum
By-Invitation-Only and In Conjunction with IMEX
We will kick off with Lunch at 13:00 hrs CET. This year’s Spring Curate is set to focus on the crucial theme of AI & Automation, which is shaping the future of many industries. Featuring Steven Van Belleghem, a renowned expert in AI and digital transformation, who has shared his valuable insights at several of our previous events, including ROC 2023 in London. The positive feedback we received from attendees about the value of his insights was overwhelming, so we felt it was essential to invite him to speak at the Spring Curate. Winning customers in a world of AI, Bots and Automation In the ever-evolving landscape of technology, the S-curve serves as a powerful model to track the progress and transformative impact of innovations. As we now enter the second half of the AI S-curve, the potential for groundbreaking applications becomes increasingly promising. In this dynamic and insightful keynote, Steven will shift the focus away from the technical aspects of AI, and instead, delve into the game-changing benefits it can bring to customer experiences within the hospitality industry.
Steven will explore the ways in which AI can be leveraged to adapt to and capitalize on the evolving consumer decision-making and purchasing behaviors. By highlighting relevant case studies and proven strategies, he will demonstrate how hotel brands can harness the power of artificial intelligence to revolutionize their customer engagement, personalization, and satisfaction. Join us on this exciting journey, as we unveil the future of AI-driven customer experiences in the hospitality sector. Steven Van Belleghem
Author & Thought Leader

Steven Van Belleghem is an internationally renowned keynote speaker with a core expertise in the future of customer centricity, where he combines customer-centric thinking, the latest technologies, including artificial intelligence (AI), and the human touch to guide his stories. As an entrepreneur and investor, he is involved in AI scale-up Hello Customer, leveraging his expertise to drive innovation in this area. In addition, he is a part-time marketing professor and guest lecturer at prestigious business schools, where he explores the role of AI in customer-centricity. Steven’s opinions on AI and its impact on the future of business are highly sought after and have been shared in various media outlets, including Forbes, Warc, and The Guardian. AI – THE next big thing to drive efficiency and profitability?
by Andreas Kohn, Director of Commercial at IHG Hotels and Resorts and Chair of the HSMAI Europe DACH Advisory Board The Spring Curate will offer a unique opportunity for attendees to learn from Steven and benefit from his extensive experience in the field. Along with case studies and interactive workshops, attendees can gain practical insights and actionable advice that they can implement in their organizations. About the Curate The Curate is an exclusive benefit offered to Organizational Member companies of HSMAI Europe, which is By-Invitation-Only and invitations are non-transferrable. The Curate events are held twice a year, as half-day forum events, to help executives keep up with the rapid changes in the hospitality industry. Designed to identify, capture, and shape executive-level content, providing an opportunity for executives across different companies to discuss cross-disciplinary issues across the fields of culture & people, sales, marketing, distribution, revenue management, and innovation. The website will regularly be updated with the latest additions to the programme.
HSMAI Europe’s Spring Curate is By-Invitation-Only and all registrations will be reviewed for confirmation. If you are interested in attending this event, please reach to us at postbox@hsmai.eu.
We encourage you to book your flight and hotel reservations in advance to avoid disappointment. HSMAI Europe’s Spring Curate 2023 will be taking place in Frankfurt at the Westin Grand Frankfurt.
Konrad-Adenauer-Straße 7, 60313 Frankfurt am Main, Germany 12:00 hrs Registration
Registration opens. 13:00 hrs Lunch 14:00 hrs Welcome
Welcome from Ingunn Hofseth and introduction of all attendees.
Ingunn Hofseth
President & CEO
HSMAI Region Europe
14:20 hrs Introduction – Presenting the AI topic
Our moderator, Julie White will kick-off the day and introduce the topic.
Julie White
Thought Leader in Travel Distribution & Commercial Strategy
14:30 hrs Customer Experience in an AI first world
Don’t miss Steven van Belleghem’s talk on “Customer Experience in an AI first world”! With years of experience as an expert in customer focus and digital transformation, Steven will guide you through the latest trends and strategies for improving customer satisfaction, driving sales, and increasing profits. Learn from one of the world’s foremost experts in the field!
Steven Van Belleghem
Author & Thought Leader
15:15 hrs Coffee Break 15:30 hrs AI – Shaking The Industry And Helping Hotels To Drive Innovation, Efficiency and Profitability
In this interactive session, you will be working in groups, discussing and exploring the potential of AI in sales, marketing, and revenue management/data insights.
Each group will delve into all disciplines and identify opportunities and challenges that AI presents to the industry. Attendees will have access to tools to track their insights and ideas.
Following the initial discussion, we will divide attendees into groups based on their area of expertise – sales, marketing, or revenue management/data insights. Each group will discuss their respective disciplines and answer a set of open questions that they will present to the audience.
This interactive session provides a unique opportunity to learn from other professionals in the industry and discuss the future of AI and automation in the hospitality industry.
Andreas Kohn
Director of Commercial
IHG Hotels and Resorts
Chair of the HSMAI Europe DACH Advisory Board
Introduction to Table Talk: AI – Shaking The Industry And Helping Hotels To Drive Innovation, Efficiency and Profitability” – It’s all about Your thoughts
Stephanie Kubik
Founder & Managing Director
SK inspiring Hotels & Venues
Table Talk: AI – Shaking The Industry And Helping Hotels To Drive Innovation, Efficiency and Profitability” – It’s all about Your thoughts
We will kick off table discussions and define separate groups based on discipline.
Sales Table
What gives you a heart-burn?
What are opportunities for us, which we can embrace (better) – and can be implemented short term
Potentially best practices
How can HSMAI support?
Marketing Table
What gives you a heart-burn?
What are opportunities for us, which we can embrace (better) – and can be implemented short term
Potentially best practices
How can HSMAI support?
Revenue Management / Data Insight
What gives you a heart-burn?
What are opportunities for us, which we can embrace (better) – and can be implemented short term
Potentially best practices
How can HSMAI support?
People, Talent, Teams table
What gives you a heart-burn?
What are opportunities for us, which we can embrace (better) – and can be implemented short term
Potentially best practices
How can HSMAI support?
How?
Each group will discuss each question, before each group with a designated leader does a minute presentation with action points for everyone. 17:45 hrs Wrap up 18:00 hrs Networking and Drinks

HSMAI Europe Sales Leader Forum 2023
2023-05-22 10:00 - 14:00 (Europe/Amsterdam) | Frankfurt, Germany, Germany
HSMAI Europe Sales Leader Forum 2023

An HSMAI Commercial Event
In Conjunction with IMEX
Organized by HSMAI Europe’s Sales Advisory Board the HSMAI Sales Leader Forum is a half day event where off-property sales leaders and others learn about important trends, critical insights, and best practices, as well as what it means for leading hotel sales teams in today’s environment. The attendees include national & global sales directors, strategic and key account directors, area directors and regional directors of sales.
The moderator of the day will be Julie White, Thought Leader in Travel Distribution & Commercial Strategy.
Julie will steer us through several different topics, and amongst them are:

“Channel of Choice” and how important it is to look at all possible channels for profitable revenue growth
Cost of Sales for channels (what to be aware of and what trends are ahead of us)
Distribution Modelling – looking at data driven decision making

Later during the day we will be hearing from Graham Pope, Vice President of Sales at Cvent speaking about Sourcing RFP Data followed by discussion.
Lunch is included for all participants and will be served from 13:00 CET.
The website will regularly be updated with the latest additions to the programme. 9:30 AM Registration
Registration opens. 10:00 AM Welcome
Welcome from Evert Schuele and introduction of the moderator.
Evert Schuele
Global Vice President Sales & Distribution
Hurtigruten Group
Chair of the HSMAI Europe Sales Advisory Board
10:05 AM Introduction with Julie White
Moderator – Julie White will kick off the program, followed by an introduction to Graham Pope.
Julie White
Thought Leadership in Travel Distribution & Commercial Strategy
10:20 AM Power Up: Growth Strategies For MICE Leaders with Stephanie Kubik
Stephanie Kubik
Founder & Managing Director
SK inspiring Hotels & Venues
10:50 AM Networking and coffee 11:20 AM MICE Sourcing Trends in Europe to support your business growth
In this session with Graham Pope, we will explore:

Insights from the Cvent Supplier Network on MICE RFP volume and value across key markets within Europe
Conversion and event/meeting size trends
Strategic insights to help you win more business through data and analytics

Followed by a discussion.
Graham Pope
Vice President of Sales
Cvent
11:50 AM Keynote speech from Vineeth Purushothaman
In this session, Vineeth will steer us through the following:

“Channel of Choice” and how important it is to look at all possible channels for profitable revenue growth
Cost of Sales for channels (what to be aware of and what trends are ahead of us)
Distribution Modelling – looking at data driven decision making

Followed by a discussion with a Q&A included.
Vineeth Purushothaman
Regional Director, Commercial Planning & Distribution EMEA
Wyndham Hotels & Resorts
12:30 PM Panel Discussion
Panel discussion with the following:
Graham Pope
Vice President of Sales
Cvent

Stephanie Kubik
Founder & Managing Director
SK inspiring Hotels & Venues

Vineeth Purushothaman
Regional Director, Commercial Planning & Distribution EMEA
Wyndham Hotels & Resorts

Julie White
Thought Leadership in Travel Distribution & Commercial Strategy

Raimund Notz
Director, Hotel Revenue Optimization Central & Eastern Europe
Preferred Hotels & Resorts and
HSMAI Europe DACH Advisory Board Member
1:00 PM Lunch 2:00 PM The HSMAI Europe (by-invitation-only) Spring Curate starts
Read more here.
HSMAI Europe Organizational members can attend for free with x amount of attendants depending on their company membership level.
To register for this event, click on the ‘Register’ button below.
We recommend booking your travel and accommodation arrangements as soon as possible to avoid disappointment.
If you have questions please reach out to us at postbox@hsmai.eu

The HSMAI Europe Sales Leader Forum 2023, will take place at The Westin Grand Frankfurt hotel.
Konrad-Adenauer-Straße 7, 60313 Frankfurt am Main, Germany

Sales professionals from Brands, Management Companies and Independent hotels and resorts who are leading teams and impacting front-line sellers – from corporate leaders who support on-property teams to regional DOS who oversee multiple properties
National & Global Sales Director
Strategic Account Director
Key Account Director
Area Director
Regional Director of Sales

London [UK] - Meet & Connect - Understanding the true value of loyalty programmes
2023-04-20 18:00 - 21:00 (Europe/Amsterdam) | Bankside Hotel, Autograph Collection, 2 Blackfriars Rd, Upper Ground, London SE1 9JU, United Kingdom, London, United Kingdom
Understanding the true value of loyalty programmes

A panel debate focused on Loyalty Programs, CRM and Direct Bookings

Join HSMAI Region Europe in London on Thursday, 20 April 2023 from 18:00 – 20:30 (local time) for an insightful evening.
While we’ve seen a major rebound in travel demand, hoteliers are moving into 2023 with uncertainty. Economic and global factors, plus COVID-19 hangovers like labour and resource shortages are major challenges. In this session, Sojern will be sharing upcoming travel trends and insights, as well as how hoteliers can use data and tap into the powers of digital multichannel marketing to win the battle for direct bookings, in order to maximise the impact of their spend, and deliver results for their property.
This will then be followed by a panel debate where our panelists will share their insights on the latest trends, best practices, and strategies for creating a successful direct booking program, building a loyalty program that drives customer retention, and implementing an effective CRM system to optimize customer interactions and drive revenue growth.
You’ll have the opportunity to network with other industry professionals, ask questions of our expert panelists, and come away with actionable insights that you can apply to your own business. Meet the Moderator Terence Baker is an accomplished journalist and editor with over 20 years of expertise in the hospitality industry. He is currently the News Editor, Europe, Middle East & Africa at Hotel News Now, renowned for his insightful coverage of the latest industry trends and market insights. Terence is an engaging speaker, with a talent for breaking down complex topics into accessible and informative presentations. He is passionate about sharing his knowledge and insights to help others gain a deeper understanding of the industry. Speakers and Panelists Celine Chaussegros is the Managing Director Europe for Sojern. Celine is a seasoned executive with over 15 years of experience in travel and hospitality. She is currently the Managing Director for Europe at Sojern, renowned for her strategic leadership and expertise in digital marketing and data-driven decision-making. Celine is an accomplished speaker, sharing insights on travel industry trends. Julie White was appointed Vice President Commercial for EMEA at Wyndham Hotels & Resorts in January 2020. In her role, she is responsible for supporting the Commercial activities of Wyndham Hotels & Resorts’ brands driving collaboration across loyalty, sales, revenue management, distribution and marketing to maximize the performance of managed and franchised hotels across the EMEA region.

RSVP: This is an exceptional opportunity to join our local event in London for free! To celebrate the recovery of our industry we are opening this event for all professionals to learn, share and get inspired. If you are a vendor, you must be a member of HSMAI Europe to attend this event.

P.S. For its association members HSMAI Europe will be hosting 6 local events in the UK during 2023. To inquire about membership send us an email to postbox@hsmai.eu

Agenda

18:00
Doors Open
18:15
Welcome
by Michael Nowlis, Programme Director, Leadership Programmes at Cambridge Institute for Sustainability Leadership (CISL) and Chair of the HSMAI Europe Board of Directors
18:20
Introduction of moderator
Terence Baker, News Editor Europe, Middle East & Africa at Hotel News Now
18:25
Supercharge Your Direct Booking Strategy for 2023
by Celine Chaussegros, Managing Director at Sojern
18:50
Panel debate: Understanding the true value of loyalty programmes
A panel debate focused on Direct Bookings, Loyalty Programs & CRM, with the following panellists:

Terence Baker, News Editor Europe, Middle East & Africa at Hotel News Now
Celine Chaussegros, Managing Director at Sojern
Julie White, VP Commercial EMEA at Wyndham Hotels & Resorts

19:40
Drinks & Networking
About HSMAI Europe
HSMAI – Hospitality Sales and Marketing Association International – is a global organization founded in the US in 1927. HSMAI Region Europe is the European arm of the organisation. HSMAI Europe aims to be a key influencer, pioneer and the go-to industry resource for professional development, commercial strategies and sustainability in the hospitality, travel and tourism industry. Read More

Paris [FR] - Supercharge your Direct Online Bookings Strategy for 2023
2023-04-04 18:00 - 21:00 (Europe/Amsterdam) | InterContinental Paris le Grand, 2 Rue Scribe Paris 75009 France, Paris, France
* Please note most of this event will be in French.
Join HSMAI Region Europe at InterContinental Paris Le Grand on Tuesday, 4 April 2023, from 18:00 – 21:00 (local time) for an insightful evening discussing the future of direct bookings in the hospitality industry.

Join us for an inspiring evening with a focus on direct bookings, loyalty programs and CRM. We have brought together some of the industry’s best in their field to discuss what it takes to create a successful direct booking strategy and how to build and maintain strong customer relationships through loyalty programs and CRM.

While we’ve seen a major rebound in travel demand, hoteliers are moving into 2023 with uncertainty. Economic, Financial, Climate, and Political turmoil that are disrupting factors to potential growth. Rémy Merckx, our HSMAI Digital Hospitality Industry expert will be sharing some great insights on how hotels can drive their direct online bookings by mastering data and CRM capabilities, optimizing their Digital Marketing spending to drive better ROI, enhancing their Loyalty capabilities through personalization.

This will then be followed by a panel debate where our panelists will share their insights on the latest trends, best practices, and strategies for creating a successful direct booking program, building a loyalty program that drives customer retention, and implementing an effective CRM system to optimize customer interactions and drive revenue growth.
You’ll have the opportunity to network with other industry professionals, ask questions of our expert panelists, and come away with actionable insights that you can apply to your own business.

Remy Merckx, an accomplished leader in the Travel and Hospitality industry with over 25 years of expertise. Having worked for Radisson Hotel Group and Accor for 11 years, Remy now serves as an independent Senior Advisor & Head of Travel and Hospitality for global business management and TravTech startups. He specializes in developing Global Digital Strategy, optimizing Digital Marketing, managing Content Marketing, Data Management & Analytics, and commercial distribution to enhance Customer Experience and increase conversion rate and customer lifetime value while decreasing the cost of acquisition. With his extensive experience in Online Distribution, where he managed Hospitality Partnerships with global hotel chains at Expedia, Remy also helps businesses optimize their distribution channels for improved profitability.

Julien Barré, a true hotelier at heart. With three generations of hoteliers in his family, it’s no surprise that he’s found his passion in the industry. With 18 years of experience under his belt, Julien has worked his way up to become the Director of Revenue and Reservations at the luxurious Hôtel de Crillon, a part of the renowned Rosewood group, located in the heart of Paris. His expertise in revenue management and reservations has been honed through years of dedication and commitment to the craft, and his love for the industry has only grown stronger with time. He is now promoted to a leading European role for Rosewood and will be based in Amsterdam. Julien is also a member of the HSMAI Europe Revenue Optimization Advisory Board.

Christophe Bataillard, specialist in revenue development backed by 30 years of operational background in different organizations for deluxe brands such as Sofitel, Christophe created Optimiser Consulting in 2010 to help independent hoteliers to understand their “Go To Market” environment, and to play in at their best, with all levers touching the revenue structure. He is also lecturer in Revenue Management & e-commerce in several business schools for Hospitality MBA students. Currently, Christophe is an accomplished Market Place Project Director at Stairway Management.
About the event:
Don’t miss out on this unique opportunity to learn from some of the most talented professionals in the industry and gain valuable insights into the latest trends and best practices.
Join us for an exciting evening including networking opportunities with like-minded individuals and insightful panel discussions.
This event is completely free for HSMAI members, making it an exceptional opportunity to participate in our local events in Paris. If you are a vendor, you must be a member of HSMAI Europe to attend this event.

*HSMAI Europe is hosting a total of six local events in France throughout 2023, exclusively for association members. For more information on how to become a member, please contact us at postbox@hsmai.eu.
About HSMAI Region Europe
HSMAI – Hospitality Sales and Marketing Association International – is a global organization founded in the US in 1927. HSMAI Region Europe is the European arm of the organisation.
Vision
HSMAI Europe aims to be a key influencer, pioneer and the go-to industry resource for professional development, commercial strategies and sustainability in the hospitality, travel and tourism industry.

Stockholm [SWE] Talent Acquisition for Commercial Operations
2023-03-30 16:00 - 18:30 (Europe/Amsterdam) | Thon Partner Hotel Kungsbron, Västra Järnvägsgatan 17, Stockholm, Sweden
Join HSMAI Region Europe’s Afterwork in Stockholm with focus on Talent Acquisition for Commercial Operations on Thursday, 30th March 2023
HSMAI Europe would like to invite you to join Hospitality Professionals and Commercial Leaders to network and learn about Talent Acquisition for Commercial Operations on 30th March in Stockholm. A gathering for HSMAI members and hospitality professionals will take place in Stockholm on 30th March at Thon Partner Hotel Kungsbron centrally in Stockholm right by Stockholm Central Station. It will last from 16:00 to 18:30 local time. We will hear from Cecilie Mannheimer, Director of Staffing and Catrine Jack, Head of Public Affairs at Randstad Sweden who will share the latest trends and updates about Talent Acquisition from the different industries and draw parallels to Hospitality. RSVP: This is an exceptional opportunity to join our event in Stockholm for free! To celebrate the recovery of our industry we are opening this event for all professionals to learn, share and get inspired. P.S. For its association members HSMAI Europe will be hosting 6 local events in the Sweden during 2023. To inquire about membership send us an email to postbox@hsmai.eu
About HSMAI Region Europe
HSMAI – Hospitality Sales and Marketing Association International – is a global organization founded in the US in 1927. HSMAI Region Europe is the European arm of the organisation.
Vision
HSMAI Europe aims to be a key influencer, pioneer and the go-to industry resource for professional development, commercial strategies and sustainability in the hospitality, travel and tourism industry.

Oslo [NOR] Breakfast Meeting - Hvordan øke topplinjen for din bedrift - og samtidig øke attraktiviteten til en destinasjon?
2023-03-27 08:30 - 10:30 (Europe/Amsterdam) | Clarion Hotel Oslo, Dronning Eufemias gate 15, Oslo, 0191, Norway
Meld deg på HSMAIs frokostmøte på Clarion Hotel Oslo mandag 27. Mars kl 08:30!
Tema: Hvordan øke topplinjen for din bedrift, og samtidig øke attraktiviteten til en destinasjon?
Bli med oss på en inspirerende morgen med fokus på reiseliv og destinasjonsutvikling. Vi har samlet flere av bransjens fremste på sitt område for å diskutere hva som skal til for å skape en vellykket destinasjon og hvordan man kan øke inntektene for din bedrift.
Du møter:
Mikael Forselius er CEO for 62° Nord og tidligere hotelldirektør på Britannia Hotel. Mikael vil dele sin erfaring med oppstarten av Britannia Hotel, som har blitt en verdensklasse destinasjon med Michelin-stjerne, Norges beste frokost og mer. Hvordan fikk de til dette?
Mikael ble kåret til Årets Unge Hotelier i 2006 av HSMAI. Hotel Britannia, under Mikael sin ledelse, ble kåret til Årets Reiselivsmarkedsfører i 2021 av HSMAI.
Anders Buchardt er eier og investor i AB Invest, som er en av de fremste aktørene innen hotellutvikling. Buchardt vil dele sin erfaring og kunnskap om å lete etter nye hotellmuligheter, og hva som skal til for å lykkes. Han vil også snakke om suksessen bak Fyri Resort i Hemsedal. Maya Nielsen er reiselivssjef i Visit Fredrikstad og Hvaler, og vil dele sin kunnskap om hva som skal til for at en destinasjon skal lykkes. Hun vil snakke om viktigheten av samarbeidet mellom reiseliv, opplevelser, mat og kultur, og hvorfor det er viktig for en destinasjon å ha Merket for et bærekraftig reisemål. Moderator for dagen vil være Tore Carlsson, General Manager på Clarion Hotel Oslo og medlem av HSMAI Europe Advisory Board for Norway. Dette er en unik mulighet til å lære av noen av de beste i bransjen og få innsikt i hvordan man kan skape en vellykket destinasjon. Arrangementet inkluderer en deilig frokostbuffet, som kan nytes sammen med de andre deltagerne.
Arrangementet er gratis for HSMAI-medlemmer!
HSMAI kommer til å arrangere minst seks lokale arrangementer i Norge i 2023, i tillegg til Connecting Future Leaders møter, Møte- og Eventbørsen og Awards. Har du spørsmål om medlemskap eller ønsker å engasjere deg i form av å holde foredrag eller planlegge noen av arrangementene, kontakt oss på postbox@hsmai.eu
About HSMAI Region Europe
HSMAI – Hospitality Sales and Marketing Association International – is a global organization founded in the US in 1927. HSMAI Region Europe is the European arm of the organisation. HSMAI Europe aims to be a key influencer, pioneer and the go-to industry resource for professional development, commercial strategies and sustainability in the hospitality, travel and tourism industry.

HSMAI Europe Commercial Summer Camp 2022
2022-06-26 - 2022-07-01 | London, United Kingdom
The kick off will be on Sunday afternoon and the program will last until Friday, including a two day training ‘Executive Development’ focused on Leadership skills. In addition we will be working with European universities and hotel schools, as well as trainers and people from both inside and outside our industry. It will be a network with industry peers across departments, countries and companies, since HSMAI is working more and more across disciplines and less in silos.
Potential candidate profile
The Commercial Summer Camp focuses on developing cross-functional strategic thinking and leadership skills, to enable tomorrow’s commercial leaders in the hospitality industry. The ideal candidate is already a sales, marketing, or revenue management expert or a property leader with the ambition and desire to understand all of the specific disciplines and what it takes to keep them all running smoothly together.

HSMAI MeetConnect
2021-10-28 11:00 - 18:30 (Europe/Amsterdam) | Quality Hotel Hasle Linie, Bøkkerveien 15, Oslo, 0579, Norway
HSMAI MeetConnect – National event in Norway with customers, followed by mingling.
You can sign up and read more here

Tomorrow starts now with HSMAI Europe
2021-10-26 18:00 - 19:00 (Europe/Amsterdam)
HSMAI Europe Channel
Tune in for new topics every Tuesday.

The HSMAI Europe Day in Madrid
2021-10-26 | Madrid, Spain
The HSMAI Europe Day in Madrid
The hospitality industry has changed!
Are you ready to upskill and reskill yourself and your team?
The local events, the HSMAI Days, aim to provide you and your team with an overview of relevant subjects that HSMAI Europe considers important to their members` agenda.
During the local conferences, you will have the opportunity to discuss and ask questions with peers and other representatives from the hospitality industry, including vendors.
It is FREE for HSMAI members!
Target groups: GM’s and their leadership team, Destination Directors, Commercial Leaders, HR, RM Directors, Sales & Marketers and HQ.
Sign up and see the full schedule here

Post Covid People Strategy – HSMAI Europe Talent Programme
2021-10-21 15:00 - 17:00 (Europe/Amsterdam) | Virtual
