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DTSTART;TZID=Europe/Oslo:20260428T050000
DTEND;TZID=Europe/Oslo:20260428T200000
DTSTAMP:20260515T191553
CREATED:20260319T225541Z
LAST-MODIFIED:20260421T192600Z
UID:10000672-1777352400-1777406400@hsmai.eu
SUMMARY:Power Up | Tromsø | April 2026 – Postponed due to strike
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”18350″ img_size=”1920×1080″ css=””][/vc_column][/vc_row][vc_row][vc_column][mk_fancy_title font_family=”none”]Power Up | Tromsø| April 2026[/mk_fancy_title][vc_column_text margin_bottom=”0″ css=”.vc_custom_1776799553414{margin-bottom: 0px !important;}”]📅 Tirsdag\, 28 April 2026 – UTSATT GRUNNET HOTELLSTREIK\n⏰ 5:00 pm – 8:00 pm\, inkludert networking og enkel servering\n📍 Clarion Hotel® The Edge\, Kaigata 6\, 9008 Tromsø\, Norway \nPå grunn av den pågående hotellstreiken i Norge ser vi oss dessverre nødt til å utsette Power Up i Tromsø som var planlagt 28. april. Vi kommer tilbake med ny dato så snart streiken er over.  \nDue to the ongoing hotel strike in Norway\, we unfortunately need to postpone the Power Up event in Tromsø\, originally scheduled for 28 April. We will announce a new date as soon as the strike has ended. \nHSMAI Europe inviterer\, i samarbeid med kommunikasjonsbyrået Maverix\, til et inspirerende bransjetreff om hvordan kunstig intelligens er i ferd med å transformere både kundereisen og den kommersielle strategien i hotell- og reiselivsbransjen. \nHvordan påvirker AI måten vi møter gjestene på – fra første kontakt til etter oppholdet? Og hvordan endrer teknologien rollen til dagens revenue leaders? \nVi diskuterer hvor grensene for AI faktisk går\, og hvilke ferdigheter fremtidens ledere innen revenue og kommersiell strategi må utvikle for å lykkes i en stadig mer teknologidrevet bransje. \nSamme kveld vil vi dele ut TrustYou Excellence Award\, hvor to utvalgte hoteller vil anerkjennes for sine fremragende gjeste tilbakemeldinger og gjennomgående sterke prestasjoner i sitt omdømme på nett de siste 12 månedene. Basert på verifiserte gjeste tilbakemeldinger fra flere plattformer\, fremhever denne prisen vedvarende kvalitet i gjestetilfredshet innen regionen. \nDet blir faglig påfyll\, innsikt og gode diskusjoner – kombinert med mulighet for mingling og nettverksbygging. \nBegrenset antall plasser – meld deg på nå! \nProgram for ettermiddagen\n[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/4″][mk_padding_divider size=”30″][vc_single_image image=”18484″ img_size=”medium” alignment=”center” style=”vc_box_shadow_border_circle” css=””][mk_padding_divider size=”30″][/vc_column][vc_column width=”3/4″][vc_column_text css=”.vc_custom_1776420324866{margin-bottom: 0px !important;}”]\n\n\nIda Kristine Jakobsen\, General Manager Clarion Hotel The Edge ønsker velkommen[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/4″][mk_padding_divider size=”30″][vc_single_image image=”17833″ img_size=”medium” alignment=”center” style=”vc_box_shadow_border_circle” css=””][mk_padding_divider size=”30″][/vc_column][vc_column width=”3/4″][vc_column_text css=”.vc_custom_1776420333896{margin-bottom: 0px !important;}”]\n\n\nIngunn Hofseth\, President og CEO i HSMAI Europe gir et innblikk i HSMAIs arbeid i Norge og resten av Europa\, og viser hvordan medlemskap kan skape verdi\, innsikt og nye muligheter for den enkelte bedrift.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/4″][mk_padding_divider size=”30″][vc_single_image image=”18175″ img_size=”medium” alignment=”center” style=”vc_box_shadow_border_circle” css=””][mk_padding_divider size=”30″][/vc_column][vc_column width=”3/4″][vc_column_text css=”.vc_custom_1776420342009{margin-bottom: 0px !important;}”]\n\n\nLinda Nordheim\, CEO i Maverix\, skal snakke om hvordan KI påvirker markedsføringen\, kundereisen og bookingen på nye måter – hvilke muligheter det gir og hvilke fallgruver man må være bevisst på. \nEtter innleggene blir det diskusjon og spørsmålsrunde\, etterfulgt av nettverksbygging med lett servering og noe godt i glasset.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_btn title=”Registrer deg her” color=”green” size=”lg” align=”center” css=”” button_block=”true” link=”url:https%3A%2F%2Feur.cvent.me%2FVNgo2m”][/vc_column][/vc_row]
URL:https://hsmai.eu/event/power-up-tromso-april-2026/
LOCATION:Clarion Hotel The Edge\, Kaigata 6\, Tromsø\, 9008
ATTACH;FMTTYPE=image/jpeg:https://hsmai.eu/wp-content/uploads/sites/15/2026/03/power-up-tromsoe.jpg
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Amsterdam:20260428T170000
DTEND;TZID=Europe/Amsterdam:20260428T183000
DTSTAMP:20260515T191553
CREATED:20251231T110129Z
LAST-MODIFIED:20251231T110129Z
UID:10000650-1777395600-1777401000@hsmai.eu
SUMMARY:Commercial Career Start Program – Sales Track
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”17882″ img_size=”full” alignment=”center” css=””][mk_padding_divider size=”20″][vc_column_text css=”.vc_custom_1767178881426{margin-bottom: 0px !important;}”]HSMAI Europe Commercial Career Start Program supports hospitality students and recent graduates in transitioning from studying to their first roles in sales\, revenue\, or marketing in the industry. \nThe program is structured as a series of online sessions delivered by hospitality industry professionals from program partners – Marriott International\, Wyndham Hotels & Resorts\, IHG Hotels & Resorts and Accor – who share how sales\, revenue\, and marketing roles work in practice. \nThe program will last 12 weeks (mid-March – early June 2026)\, and will include classroom-size weekly group sessions. The program offers three tracks: Sales\, Revenue\, and Marketing.[/vc_column_text][mk_padding_divider size=”20″][vc_btn title=”Read more here” color=”violet” size=”lg” align=”center” css=”” button_block=”true”][/vc_column][/vc_row][vc_row][vc_column][/vc_column][/vc_row]
URL:https://hsmai.eu/event/commercial-career-start-program-sales-track-2026/2026-04-28/
ATTACH;FMTTYPE=image/png:https://hsmai.eu/wp-content/uploads/sites/15/2025/12/website-banner-2026-visual.png
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Amsterdam:20260429T170000
DTEND;TZID=Europe/Amsterdam:20260429T183000
DTSTAMP:20260515T191553
CREATED:20251231T110201Z
LAST-MODIFIED:20251231T110201Z
UID:10000658-1777482000-1777487400@hsmai.eu
SUMMARY:Commercial Career Start Program – Revenue Track
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”17882″ img_size=”full” alignment=”center” css=””][mk_padding_divider size=”20″][vc_column_text css=”.vc_custom_1767178911549{margin-bottom: 0px !important;}”]HSMAI Europe Commercial Career Start Program supports hospitality students and recent graduates in transitioning from studying to their first roles in sales\, revenue\, or marketing in the industry. \nThe program is structured as a series of online sessions delivered by hospitality industry professionals from program partners – Marriott International\, Wyndham Hotels & Resorts\, IHG Hotels & Resorts and Accor – who share how sales\, revenue\, and marketing roles work in practice. \nThe program will last 12 weeks (mid-March – early June 2026)\, and will include classroom-size weekly group sessions. The program offers three tracks: Sales\, Revenue\, and Marketing.[/vc_column_text][mk_padding_divider size=”20″][vc_btn title=”Read more here” color=”violet” size=”lg” align=”center” css=”” button_block=”true”][/vc_column][/vc_row][vc_row][vc_column][/vc_column][/vc_row]
URL:https://hsmai.eu/event/commercial-career-start-program-revenue-track-2/2026-04-29/
ATTACH;FMTTYPE=image/png:https://hsmai.eu/wp-content/uploads/sites/15/2025/12/website-banner-2026-visual.png
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Oslo:20260429T180000
DTEND;TZID=Europe/Oslo:20260429T210000
DTSTAMP:20260515T191553
CREATED:20260415T125248Z
LAST-MODIFIED:20260415T133906Z
UID:10000678-1777485600-1777496400@hsmai.eu
SUMMARY:Power Up | London | April 2026
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”18523″ img_size=”1920×1080″ css=””][/vc_column][/vc_row][vc_row][vc_column][vc_column_text margin_bottom=”0″ css=”.vc_custom_1776260343654{margin-bottom: 0px !important;}”]📅 Wednesday\, 29 April 2026\n⏰ 6:00 pm – 9:00 pm\n📍 Sofitel St. James\, London \nWe are delighted to welcome you back to another Power Up session in London. This time\, for an exclusive evening event at Sofitel St. James\, London\, on Wednesday\, April 29th at 6:00 PM. \nWe are especially honoured to welcome Thanos Papasavvas\, Founder & CIO of ABP Invest\, who over the past year has become one of the most valued and sought-after speakers across several HSMAI Europe cities. Based in London\, Thanos is widely recognised for his deep expertise in global economics and geopolitics and is a frequent guest on major financial media outlets including BBC\, Bloomberg\, and CNBC.[/vc_column_text][mk_padding_divider][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][vc_single_image image=”17779″ alignment=”right” css=””][/vc_column][vc_column width=”1/2″][mk_padding_divider][vc_column_text css=”.vc_custom_1776258093816{margin-bottom: 0px !important;}”]\nThanos Papasavvas \nFounder & CIO of ABP Invest[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1776258784396{margin-bottom: 0px !important;}”]With an outstanding background that includes the CFA designation\, membership of Chatham House\, and an MSc in Economics from Birkbeck\, University of London\, Thanos brings exceptional insight into the forces shaping Europe’s future. \nThe European Outlook: The Economic and Geopolitical Risks and Opportunities Ahead \nIn this timely and highly relevant session\, we will take an in-depth look at Europe’s economic and geopolitical landscape\, highlighting the key risks and opportunities influencing commercial strategy. \nFollowing Thanos’ presentation\, we will also examine how the conflict in the Middle East has affected booking prices\, altered destination choices\, and created uncertainty. Michael Nowlis\, Programme Director\, MBA Programmes at Imperial College Business School\, and Chair of the HSMAI Europe Board of Directors\, will lead the discussion and explore the implications for the hospitality and travel industry. \nThis promises to be an insightful and highly relevant evening discussion\, and we very much look forward to welcoming you. \n\n[/vc_column_text][vc_btn title=”Register here” color=”green” size=”lg” align=”center” css=”” button_block=”true” link=”url:https%3A%2F%2Feur.cvent.me%2FWL1ENG”][/vc_column][/vc_row]
URL:https://hsmai.eu/event/power-up-london-april-2026/
LOCATION:Sofitel London St James\, 6 Waterloo Pl\, London\, SW1Y 4AN\, United Kingdom
ATTACH;FMTTYPE=image/png:https://hsmai.eu/wp-content/uploads/sites/15/2026/04/29-april-london.png
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Amsterdam:20260430T170000
DTEND;TZID=Europe/Amsterdam:20260430T183000
DTSTAMP:20260515T191553
CREATED:20251231T110310Z
LAST-MODIFIED:20251231T110310Z
UID:10000642-1777568400-1777573800@hsmai.eu
SUMMARY:Commercial Career Start Program – Marketing Track
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”17882″ img_size=”full” alignment=”center” css=””][mk_padding_divider size=”20″][vc_column_text css=”.vc_custom_1767178985270{margin-bottom: 0px !important;}”]HSMAI Europe Commercial Career Start Program supports hospitality students and recent graduates in transitioning from studying to their first roles in sales\, revenue\, or marketing in the industry. \nThe program is structured as a series of online sessions delivered by hospitality industry professionals from program partners – Marriott International\, Wyndham Hotels & Resorts\, IHG Hotels & Resorts and Accor – who share how sales\, revenue\, and marketing roles work in practice. \nThe program will last 12 weeks (mid-March – early June 2026)\, and will include classroom-size weekly group sessions. The program offers three tracks: Sales\, Revenue\, and Marketing.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][mk_padding_divider size=”20″][/vc_column][/vc_row][vc_row][vc_column][vc_btn title=”Read more here” color=”violet” size=”lg” align=”center” css=”” button_block=”true” link=”url:https%3A%2F%2Feur.cvent.me%2FZQOLD3″][/vc_column][/vc_row]
URL:https://hsmai.eu/event/commercial-career-start-program-marketing-track-2026/2026-04-30/
ATTACH;FMTTYPE=image/png:https://hsmai.eu/wp-content/uploads/sites/15/2025/12/website-banner-2026-visual.png
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260503
DTEND;VALUE=DATE:20260509
DTSTAMP:20260515T191553
CREATED:20251215T170137Z
LAST-MODIFIED:20260505T165340Z
UID:10000621-1777766400-1778284799@hsmai.eu
SUMMARY:HSMAI Europe LEADERSHIP DEVELOPMENT CAMP
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”17852″ img_size=”full” css=””][mk_fancy_title margin_bottom=”10″ font_family=”none”]\nUnlock Your Leadership Potential at HSMAI Europe’s Leadership Development Camp 2026\n[/mk_fancy_title][vc_column_text css=”.vc_custom_1776244400168{margin-bottom: 0px !important;}”]📅 Sunday\, May 3rd – Thursday\, May 7th 2026\n 📍Pullman Paris Center Bercy\, Paris[/vc_column_text][vc_column_text css=”.vc_custom_1767519383285{margin-bottom: 0px !important;}”]The Commercial Summer Camp is back – reimagined\, rebranded\, and heading to Paris for the very first time! In May 2026\, HSMAI Region Europe proudly presents the 5th edition of this flagship program\, designed to accelerate the development of the next generation of commercial and general management leaders in hospitality. \nBuilding on the strong legacy of the Commercial Summer Camp\, the Leadership Development Camp continues the same proven format and target audience while placing an even stronger emphasis on leadership capability\, influence\, and cross-functional decision-making. Following four successful editions in Amsterdam\, London\, and Lisbon\, this program has earned enthusiastic support from participants and industry leaders alike and 2026 promises to be the most exciting edition yet. \nTarget Group: General Managers and Rising General Manager\, Heads of Department\, Senior Supervisors\, Sales/Marketing/Revenue Directors\, Asset Managers\, and Multi Unit Staff. \nHospitality professionals are increasingly asked to strengthen their business skills\, think like owners\, and have the mindset of a “Chief Business Manager”. This program sharpens the skills\, knowledge\, and mindset that form the business foundations of a successful leader/manager throughout their career. It provides the three essentials of business acumen needed for effective decisions\, efficient execution\, and positive business scorecard results: \nFinancial Competence\nStrategic Thinking\nCommunications \nWe will kick off the first 2 days in a very dynamic way\,using a blended learning approach including real-time hotel simulation competition in a real-to-life dynamic market using the world’s leading lodging business simulation. Now more than ever it is essential that you know what contributes to the bottom line of your business\, not only from your perspective\, but from all departments. You have to demonstrate business acumen.[/vc_column_text][mk_divider style=”thin_solid” margin_top=”30″ margin_bottom=”30″][mk_fancy_title margin_top=”10″ margin_bottom=”5″ font_family=”none”]\nAbout the First two Days\n[/mk_fancy_title][vc_column_text css=”.vc_custom_1767526462332{margin-bottom: 0px !important;}”]The first 2 days are led by an experienced hospitality professional with multi-national experience in operations leadership and management training. She will focus on four modules form the learning core: \nTargeting Business Priorities \nProvides complete competence in using the Income Statement\, Balance Sheet\, and Cash Flow Statement to target the business priorities that will produce business results. Participants will become financially fearless in putting financial information to use. \nManaging Business Priorities \nParticipants will have mastery of the STR metrics\, terminology\, and lodging calculations that assist in turning business priorities into measurable business results. Participants will be competent in measuring both internal business results and indexing those results against the field of competitors. \nLeading with Communications \nTurning business priorities into business results means working through and with other people. Here participants will learn their own communications characteristics and how to put them to best use in one-to-one and group communications that drive business results. \nPartnering with Owners Priorities \nWhile the goals of owners and managers are similar\, their views\, jargon\, and calculations may be quite different. Here participants will learn the owner’s side\, enabling them to partner effectively with owners in areas of asset management\, capital investment\, contracts\, and return on equity. \nReal World Learning \nThe learning modules are put to immediate use in a real-to-life business simulation where participants learn how their competitive strategies and decisions affect a hotel’s results and those of the competition. \nWorking individually or in teams\, participants operate a hotel from the position of the General Manager. They compete with other individuals/teams in real time and within the realistic market dynamics of a competitive set of hotels. As in the real world\, the competitive strategies and decisions made by the GM impact the hotel’s results and the results of the other competing hotels.Participants will work to construct\, promote and deliver a competitive price/value proposition to the market. In this way their learning is stimulated using different approaches:  \nMindset  \nParticipants will act at a General Management level and take actions from this position based on the information input. This stimulates: \nstrategic thinking\, planning\, and competitive proactivity in a dynamic market place; the development of a cost effective\, competitive product which offers both market value and sound levels of financial returns; awareness of the financial impact of daily decisions on monthly and annual business results; a total overview of the hotel and how departments interrelate to produce business results. \nKnowledge & Skills \nParticipants learn to act quickly and decisively with the confidence of competence in: \nforecasting and budgeting\, targeting business priorities\, competitive response\, variance and financial analysis; financial statements\, industry metrics and STR indexes\, financial ratios\, capital investment and cash flow. \nDecision-Making Ability \nDuring the simulation\, participants will make decisions on all aspects of hotel management: \nforecasting\, room and F &B outlet pricing\, refurbishment\, capital improvements\, staffing salaries\,training & development\, marketing & advertising\, RFP’s and displacement analysis. \nReporting &  Analysis \nTo make the decisions\, participants will need to be aware of and interpret reports at all levels\,including:business summary\, balanced scorecards\, revenue variance\, financial rations\, room market segment share\, F&B and other departments\, rentals and other incomes\, competition\,reputation management\, staffing levels\, competence & turnover\, guest feedback and general trends.[/vc_column_text][mk_divider style=”thin_solid” margin_top=”30″ margin_bottom=”30″][mk_fancy_title margin_top=”10″ margin_bottom=”5″ font_family=”none”]\nCertified in Hospitality Business Acumen (CHBA)\n[/mk_fancy_title][vc_single_image image=”8972″ img_size=”large” alignment=”center” css=””][vc_column_text css=”.vc_custom_1767516185713{margin-bottom: 0px !important;}”]At the end of the two-day and the simulation\, participants will have the opportunity to take an online exam to earn HSMAI’s globally recognised CHBA certification. The certification fee of USD 625 is included for all participants attending the HSMAI Europe Leadership Development Camp in Paris in May.[/vc_column_text][mk_divider style=”thin_solid” margin_top=”30″][mk_fancy_title margin_top=”10″ margin_bottom=”5″ font_family=”none”]\nCommercial Leadership Focus – Wednesday and Thursday\n[/mk_fancy_title][vc_column_text css=”.vc_custom_1767526544143{margin-bottom: 0px !important;}”]The final two days of the HSMAI Region Europe Leadership Development Camp are dedicated to commercial leadership excellence\, bringing together Revenue Management\, Sales and Marketing as equally critical drivers of sustainable growth in hospitality. \nParticipants explore how these disciplines must work in close alignment to shape demand\, positioning\, pricing\, and distribution strategies that deliver long-term value. Through interactive sessions\, case-based learning\, and applied workshops\, the program focuses on data-driven decision-making\, effective use of commercial insights\, and the ability to translate strategy into measurable performance outcomes. \nThe program also strengthens participants’ ability to lead\, influence\, and negotiate across complex commercial environments\, including a dedicated focus on influence and negotiation skills.[/vc_column_text][mk_divider style=”thin_solid” margin_top=”30″ margin_bottom=”30″][mk_fancy_title margin_top=”10″ margin_bottom=”5″ font_family=”none”]\nProgramme Fees – HSMAI Europe Leadership Development Camp\n[/mk_fancy_title][vc_column_text css=”.vc_custom_1775461828261{margin-bottom: 0px !important;}”]\nHSMAI Europe Member: EUR 2\,900 \nNon-Member: Please contact us for rates \nTeam Discounts: Available for 3+ participants from the same organisation (please contact us for details) \nThe programme fee includes: welcome dinner\, the full programme\, lunches\, coffee breaks\, materials\, the fee for the certification (USD 625) and access to all sessions.[/vc_column_text][mk_divider style=”thin_solid” margin_top=”30″ margin_bottom=”30″][/vc_column][/vc_row][vc_row][vc_column][mk_fancy_title margin_top=”10″ margin_bottom=”5″ font_family=”none”]\nProgramme Timetable\n[/mk_fancy_title][vc_column_text css=”.vc_custom_1772029061314{margin-bottom: 0px !important;}”]See the complete programme by downloading the PDF.[/vc_column_text][vc_btn title=”Download the full programme” color=”success” size=”lg” css=”” link=”url:https%3A%2F%2Fhsmai.eu%2Fwp-content%2Fuploads%2Fsites%2F15%2F2026%2F04%2Fhsmai-europe-leadership-development-camp-_-program-6.pdf|target:_blank”][/vc_column][/vc_row][vc_row][vc_column][mk_divider style=”thin_solid”][vc_column_text css=”.vc_custom_1767516297477{margin-bottom: 0px !important;}”]Join us in Paris in May 2026 and be part of the 5th edition of one of HSMAI Europe’s most impactful leadership programs. This is your opportunity to learn\, connect\, and grow with the industry’s future leaders.[/vc_column_text][vc_column_text css=”.vc_custom_1767516331299{margin-bottom: 0px !important;}”]Target group: General Managers and Rising General Manager\, Heads of Department\, Senior Supervisors\, Sales/Marketing/Revenue Directors\, Asset Managers\, and Multi Unit Staff.  \nPlease contact postbox@hsmai.eu for more information.[/vc_column_text][/vc_column][/vc_row]
URL:https://hsmai.eu/event/hsmai-region-europe-leadership-development-camp/
LOCATION:Pullman Paris Center Bercy\, 1 Rue de Libourne\, Paris\, 75012\, France
ATTACH;FMTTYPE=image/jpeg:https://hsmai.eu/wp-content/uploads/sites/15/2025/12/leadership-camp.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Amsterdam:20260505T170000
DTEND;TZID=Europe/Amsterdam:20260505T183000
DTSTAMP:20260515T191553
CREATED:20251231T110129Z
LAST-MODIFIED:20251231T110129Z
UID:10000651-1778000400-1778005800@hsmai.eu
SUMMARY:Commercial Career Start Program – Sales Track
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”17882″ img_size=”full” alignment=”center” css=””][mk_padding_divider size=”20″][vc_column_text css=”.vc_custom_1767178881426{margin-bottom: 0px !important;}”]HSMAI Europe Commercial Career Start Program supports hospitality students and recent graduates in transitioning from studying to their first roles in sales\, revenue\, or marketing in the industry. \nThe program is structured as a series of online sessions delivered by hospitality industry professionals from program partners – Marriott International\, Wyndham Hotels & Resorts\, IHG Hotels & Resorts and Accor – who share how sales\, revenue\, and marketing roles work in practice. \nThe program will last 12 weeks (mid-March – early June 2026)\, and will include classroom-size weekly group sessions. The program offers three tracks: Sales\, Revenue\, and Marketing.[/vc_column_text][mk_padding_divider size=”20″][vc_btn title=”Read more here” color=”violet” size=”lg” align=”center” css=”” button_block=”true”][/vc_column][/vc_row][vc_row][vc_column][/vc_column][/vc_row]
URL:https://hsmai.eu/event/commercial-career-start-program-sales-track-2026/2026-05-05/
ATTACH;FMTTYPE=image/png:https://hsmai.eu/wp-content/uploads/sites/15/2025/12/website-banner-2026-visual.png
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Amsterdam:20260506T170000
DTEND;TZID=Europe/Amsterdam:20260506T183000
DTSTAMP:20260515T191553
CREATED:20251231T110201Z
LAST-MODIFIED:20251231T110201Z
UID:10000659-1778086800-1778092200@hsmai.eu
SUMMARY:Commercial Career Start Program – Revenue Track
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”17882″ img_size=”full” alignment=”center” css=””][mk_padding_divider size=”20″][vc_column_text css=”.vc_custom_1767178911549{margin-bottom: 0px !important;}”]HSMAI Europe Commercial Career Start Program supports hospitality students and recent graduates in transitioning from studying to their first roles in sales\, revenue\, or marketing in the industry. \nThe program is structured as a series of online sessions delivered by hospitality industry professionals from program partners – Marriott International\, Wyndham Hotels & Resorts\, IHG Hotels & Resorts and Accor – who share how sales\, revenue\, and marketing roles work in practice. \nThe program will last 12 weeks (mid-March – early June 2026)\, and will include classroom-size weekly group sessions. The program offers three tracks: Sales\, Revenue\, and Marketing.[/vc_column_text][mk_padding_divider size=”20″][vc_btn title=”Read more here” color=”violet” size=”lg” align=”center” css=”” button_block=”true”][/vc_column][/vc_row][vc_row][vc_column][/vc_column][/vc_row]
URL:https://hsmai.eu/event/commercial-career-start-program-revenue-track-2/2026-05-06/
ATTACH;FMTTYPE=image/png:https://hsmai.eu/wp-content/uploads/sites/15/2025/12/website-banner-2026-visual.png
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Paris:20260506T180000
DTEND;TZID=Europe/Paris:20260506T210000
DTSTAMP:20260515T191553
CREATED:20260223T130217Z
LAST-MODIFIED:20260507T093629Z
UID:10000664-1778090400-1778101200@hsmai.eu
SUMMARY:Workshop: The Profit Game – Making Better Booking Decisions in MICE
DESCRIPTION:[vc_row][vc_column][mk_fancy_title color=”#669933″ size=”25″ font_weight=”bold” font_family=”Merriweather” font_type=”google” responsive_align=”left”]\nWorkshop: The Profit Game – Making Better Booking Decisions in MICE \n[/mk_fancy_title][vc_column_text css=”.vc_custom_1776329047030{margin-bottom: 0px !important;}”]Wednesday\, May 6th\, 2026\nPullman Paris Centre Bercy\, Paris \nBy Thijs Peters\, Partner at Conventus Consultants[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”2/3″][vc_column_text margin_bottom=”0″ css=”.vc_custom_1776329138655{margin-bottom: 0px !important;}”]In this interactive 90-minute workshop\, participants explore the complexity of booking decisions in today’s MICE market. \nWe start with a short introduction covering key industry trends and the fundamentals of MICE revenue build-up\, setting the context for smarter commercial decision-making. \nThe main part of the session is The Profit Game\, an engaging business simulation where teams manage a continuous flow of incoming requests. Participants must constantly decide which business to accept and which to decline\, balancing revenue\, profitability\, risk\, and future opportunity.[/vc_column_text][/vc_column][vc_column width=”1/3″][vc_single_image image=”17384″ img_size=”200×200″ alignment=”center” style=”vc_box_circle” css=””][/vc_column][/vc_row][vc_row][vc_column][vc_column_text margin_bottom=”0″ css=”.vc_custom_1776329146079{margin-bottom: 0px !important;}”]Working with limited information and under time pressure\, teams experience first-hand how challenging it is to optimise performance in a dynamic market environment. \nThis workshop is highly relevant for: \nManagement teams\, to experience the real complexity behind daily sales and revenue decisions\nSales and operational teams\, to better understand how to prioritise and optimise booking strategies \nThe session combines market insights with hands-on experience\, creating a high-energy learning environment where one key question drives the competition: Who generates the most profit from the same market?[/vc_column_text][mk_padding_divider][mk_button corner_style=”rounded” size=”large” url=”https://eur.cvent.me/3EbPZ9″ target=”_blank” align=”center” fullwidth=”true” bg_color=”#669933″]Register Here[/mk_button][/vc_column][/vc_row]
URL:https://hsmai.eu/event/mice-workshop-paris-may-2026/
LOCATION:Pullman Paris Center Bercy\, 1 Rue de Libourne\, Paris\, 75012\, France
ATTACH;FMTTYPE=image/jpeg:https://hsmai.eu/wp-content/uploads/sites/15/2026/02/mice-workshop-paris-2026-1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Amsterdam:20260507T170000
DTEND;TZID=Europe/Amsterdam:20260507T183000
DTSTAMP:20260515T191553
CREATED:20251231T110310Z
LAST-MODIFIED:20251231T110310Z
UID:10000643-1778173200-1778178600@hsmai.eu
SUMMARY:Commercial Career Start Program – Marketing Track
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”17882″ img_size=”full” alignment=”center” css=””][mk_padding_divider size=”20″][vc_column_text css=”.vc_custom_1767178985270{margin-bottom: 0px !important;}”]HSMAI Europe Commercial Career Start Program supports hospitality students and recent graduates in transitioning from studying to their first roles in sales\, revenue\, or marketing in the industry. \nThe program is structured as a series of online sessions delivered by hospitality industry professionals from program partners – Marriott International\, Wyndham Hotels & Resorts\, IHG Hotels & Resorts and Accor – who share how sales\, revenue\, and marketing roles work in practice. \nThe program will last 12 weeks (mid-March – early June 2026)\, and will include classroom-size weekly group sessions. The program offers three tracks: Sales\, Revenue\, and Marketing.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][mk_padding_divider size=”20″][/vc_column][/vc_row][vc_row][vc_column][vc_btn title=”Read more here” color=”violet” size=”lg” align=”center” css=”” button_block=”true” link=”url:https%3A%2F%2Feur.cvent.me%2FZQOLD3″][/vc_column][/vc_row]
URL:https://hsmai.eu/event/commercial-career-start-program-marketing-track-2026/2026-05-07/
ATTACH;FMTTYPE=image/png:https://hsmai.eu/wp-content/uploads/sites/15/2025/12/website-banner-2026-visual.png
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Amsterdam:20260512T170000
DTEND;TZID=Europe/Amsterdam:20260512T183000
DTSTAMP:20260515T191553
CREATED:20251231T110129Z
LAST-MODIFIED:20251231T110129Z
UID:10000652-1778605200-1778610600@hsmai.eu
SUMMARY:Commercial Career Start Program – Sales Track
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”17882″ img_size=”full” alignment=”center” css=””][mk_padding_divider size=”20″][vc_column_text css=”.vc_custom_1767178881426{margin-bottom: 0px !important;}”]HSMAI Europe Commercial Career Start Program supports hospitality students and recent graduates in transitioning from studying to their first roles in sales\, revenue\, or marketing in the industry. \nThe program is structured as a series of online sessions delivered by hospitality industry professionals from program partners – Marriott International\, Wyndham Hotels & Resorts\, IHG Hotels & Resorts and Accor – who share how sales\, revenue\, and marketing roles work in practice. \nThe program will last 12 weeks (mid-March – early June 2026)\, and will include classroom-size weekly group sessions. The program offers three tracks: Sales\, Revenue\, and Marketing.[/vc_column_text][mk_padding_divider size=”20″][vc_btn title=”Read more here” color=”violet” size=”lg” align=”center” css=”” button_block=”true”][/vc_column][/vc_row][vc_row][vc_column][/vc_column][/vc_row]
URL:https://hsmai.eu/event/commercial-career-start-program-sales-track-2026/2026-05-12/
ATTACH;FMTTYPE=image/png:https://hsmai.eu/wp-content/uploads/sites/15/2025/12/website-banner-2026-visual.png
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Amsterdam:20260513T170000
DTEND;TZID=Europe/Amsterdam:20260513T183000
DTSTAMP:20260515T191553
CREATED:20251231T110201Z
LAST-MODIFIED:20251231T110201Z
UID:10000660-1778691600-1778697000@hsmai.eu
SUMMARY:Commercial Career Start Program – Revenue Track
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”17882″ img_size=”full” alignment=”center” css=””][mk_padding_divider size=”20″][vc_column_text css=”.vc_custom_1767178911549{margin-bottom: 0px !important;}”]HSMAI Europe Commercial Career Start Program supports hospitality students and recent graduates in transitioning from studying to their first roles in sales\, revenue\, or marketing in the industry. \nThe program is structured as a series of online sessions delivered by hospitality industry professionals from program partners – Marriott International\, Wyndham Hotels & Resorts\, IHG Hotels & Resorts and Accor – who share how sales\, revenue\, and marketing roles work in practice. \nThe program will last 12 weeks (mid-March – early June 2026)\, and will include classroom-size weekly group sessions. The program offers three tracks: Sales\, Revenue\, and Marketing.[/vc_column_text][mk_padding_divider size=”20″][vc_btn title=”Read more here” color=”violet” size=”lg” align=”center” css=”” button_block=”true”][/vc_column][/vc_row][vc_row][vc_column][/vc_column][/vc_row]
URL:https://hsmai.eu/event/commercial-career-start-program-revenue-track-2/2026-05-13/
ATTACH;FMTTYPE=image/png:https://hsmai.eu/wp-content/uploads/sites/15/2025/12/website-banner-2026-visual.png
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Amsterdam:20260514T170000
DTEND;TZID=Europe/Amsterdam:20260514T183000
DTSTAMP:20260515T191553
CREATED:20251231T110310Z
LAST-MODIFIED:20251231T110310Z
UID:10000644-1778778000-1778783400@hsmai.eu
SUMMARY:Commercial Career Start Program – Marketing Track
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”17882″ img_size=”full” alignment=”center” css=””][mk_padding_divider size=”20″][vc_column_text css=”.vc_custom_1767178985270{margin-bottom: 0px !important;}”]HSMAI Europe Commercial Career Start Program supports hospitality students and recent graduates in transitioning from studying to their first roles in sales\, revenue\, or marketing in the industry. \nThe program is structured as a series of online sessions delivered by hospitality industry professionals from program partners – Marriott International\, Wyndham Hotels & Resorts\, IHG Hotels & Resorts and Accor – who share how sales\, revenue\, and marketing roles work in practice. \nThe program will last 12 weeks (mid-March – early June 2026)\, and will include classroom-size weekly group sessions. The program offers three tracks: Sales\, Revenue\, and Marketing.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][mk_padding_divider size=”20″][/vc_column][/vc_row][vc_row][vc_column][vc_btn title=”Read more here” color=”violet” size=”lg” align=”center” css=”” button_block=”true” link=”url:https%3A%2F%2Feur.cvent.me%2FZQOLD3″][/vc_column][/vc_row]
URL:https://hsmai.eu/event/commercial-career-start-program-marketing-track-2026/2026-05-14/
ATTACH;FMTTYPE=image/png:https://hsmai.eu/wp-content/uploads/sites/15/2025/12/website-banner-2026-visual.png
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Paris:20260518T150000
DTEND;TZID=Europe/Paris:20260518T180000
DTSTAMP:20260515T191553
CREATED:20260505T054222Z
LAST-MODIFIED:20260513T101603Z
UID:10000681-1779116400-1779127200@hsmai.eu
SUMMARY:Workshop: How to make your MICE data actionable? A profit game!
DESCRIPTION:[vc_row][vc_column][mk_fancy_title color=”#669933″ size=”25″ font_weight=”bold” margin_bottom=”0″ font_family=”Merriweather” font_type=”google” responsive_align=”left”]\nWorkshop: How to make your MICE data actionable? A profit game! \n[/mk_fancy_title][mk_fancy_title color=”#000000″ size=”18″ font_weight=”bold” font_family=”Merriweather” font_type=”google” responsive_align=”left”]\nThis workshop is exclusively designed for hoteliers only. \n[/mk_fancy_title][vc_column_text css=”.vc_custom_1778233398406{margin-bottom: 0px !important;}”]Monday\, May 18th\, 2026\nHotel nhow Frankfurt\, Germany[/vc_column_text][vc_row_inner][vc_column_inner][vc_column_text margin_bottom=”0″ css=”.vc_custom_1778667359177{margin-bottom: 0px !important;}”]Working with limited information and under time pressure\, teams experience first-hand how challenging it is to optimise performance in a dynamic market environment. \nThis workshop is designed for commercial\, revenue and sales leaders in hospitality who want to move beyond simply “seeing the MICE data” to truly understanding and using it. In just a few hours\, you’ll explore how your tech stack connects to commercial decisions\, sharpen your ability to interpret key performance data\, and apply proven revenue management principles in practical scenarios. \nThrough hands-on exercises\, real-life cases\, and a dynamic Profit Game\, you’ll gain new perspectives on pricing\, segmentation\, and business evaluation. This session is ideal for those who are looking to make smarter\, more confident decisions that drive profitability. \nThis HSMAI workshop is brought to you by Conventus Consultants\, Seerio\, and Preferred Hotels & Resorts.[/vc_column_text][mk_padding_divider][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][vc_single_image image=”18596″ img_size=”200×200″ alignment=”center” style=”vc_box_rounded” css=””][vc_column_text css=”.vc_custom_1777956528766{margin-bottom: 0px !important;}”]\nMark Struik\nPartners at Conventus Consultants \n[/vc_column_text][/vc_column][vc_column width=”1/2″][vc_single_image image=”16255″ img_size=”200×200″ alignment=”center” style=”vc_box_rounded” css=””][vc_column_text css=”.vc_custom_1777956738193{margin-bottom: 0px !important;}”]\nTobias Tegetmeyer\nCo-founder & Managing Partner at Seerio \n[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][mk_padding_divider][mk_button corner_style=”rounded” size=”large” url=”https://eur.cvent.me/RqzEev” target=”_blank” align=”center” fullwidth=”true” bg_color=”#669933″]Register Here[/mk_button][/vc_column][/vc_row]
URL:https://hsmai.eu/event/workshop-how-to-make-your-mice-data-actionable-a-profit-game/
LOCATION:Hotel nhow Frankfurt\, Brüsseler Str. 1-3\, 60327\, Frankfurt am Main\, Germany
ATTACH;FMTTYPE=image/png:https://hsmai.eu/wp-content/uploads/sites/15/2026/05/mice-workshops-2026.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Amsterdam:20260520T170000
DTEND;TZID=Europe/Amsterdam:20260520T183000
DTSTAMP:20260515T191553
CREATED:20251231T110243Z
LAST-MODIFIED:20251231T110243Z
UID:10000634-1779296400-1779301800@hsmai.eu
SUMMARY:Commercial Career Start Program – All Tracks
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”17882″ img_size=”full” alignment=”center” css=””][mk_padding_divider size=”20″][/vc_column][/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1767178958838{margin-bottom: 0px !important;}”]HSMAI Europe Commercial Career Start Program supports hospitality students and recent graduates in transitioning from studying to their first roles in sales\, revenue\, or marketing in the industry. \nThe program is structured as a series of online sessions delivered by hospitality industry professionals from program partners – Marriott International\, Wyndham Hotels & Resorts\, IHG Hotels & Resorts and Accor – who share how sales\, revenue\, and marketing roles work in practice. \nThe program will last 12 weeks (mid-March – early June 2026)\, and will include classroom-size weekly group sessions. The program offers three tracks: Sales\, Revenue\, and Marketing.[/vc_column_text][mk_padding_divider size=”20″][/vc_column][/vc_row][vc_row][vc_column][vc_btn title=”Read more here” color=”violet” size=”lg” align=”center” css=”” button_block=”true” link=”url:https%3A%2F%2Feur.cvent.me%2FZQOLD3″][/vc_column][/vc_row]
URL:https://hsmai.eu/event/commercial-career-start-program-all-tracks-2026/2026-05-20/
ATTACH;FMTTYPE=image/png:https://hsmai.eu/wp-content/uploads/sites/15/2025/12/website-banner-2026-visual.png
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Amsterdam:20260527T170000
DTEND;TZID=Europe/Amsterdam:20260527T183000
DTSTAMP:20260515T191553
CREATED:20251231T110243Z
LAST-MODIFIED:20251231T110243Z
UID:10000635-1779901200-1779906600@hsmai.eu
SUMMARY:Commercial Career Start Program – All Tracks
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”17882″ img_size=”full” alignment=”center” css=””][mk_padding_divider size=”20″][/vc_column][/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1767178958838{margin-bottom: 0px !important;}”]HSMAI Europe Commercial Career Start Program supports hospitality students and recent graduates in transitioning from studying to their first roles in sales\, revenue\, or marketing in the industry. \nThe program is structured as a series of online sessions delivered by hospitality industry professionals from program partners – Marriott International\, Wyndham Hotels & Resorts\, IHG Hotels & Resorts and Accor – who share how sales\, revenue\, and marketing roles work in practice. \nThe program will last 12 weeks (mid-March – early June 2026)\, and will include classroom-size weekly group sessions. The program offers three tracks: Sales\, Revenue\, and Marketing.[/vc_column_text][mk_padding_divider size=”20″][/vc_column][/vc_row][vc_row][vc_column][vc_btn title=”Read more here” color=”violet” size=”lg” align=”center” css=”” button_block=”true” link=”url:https%3A%2F%2Feur.cvent.me%2FZQOLD3″][/vc_column][/vc_row]
URL:https://hsmai.eu/event/commercial-career-start-program-all-tracks-2026/2026-05-27/
ATTACH;FMTTYPE=image/png:https://hsmai.eu/wp-content/uploads/sites/15/2025/12/website-banner-2026-visual.png
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Oslo:20260601T180000
DTEND;TZID=Europe/Oslo:20260601T210000
DTSTAMP:20260515T191553
CREATED:20260504T150430Z
LAST-MODIFIED:20260506T095344Z
UID:10000680-1780336800-1780347600@hsmai.eu
SUMMARY:Power Up | London | June 2026
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”18585″ img_size=”1920×1080″ css=””][/vc_column][/vc_row][vc_row][vc_column][vc_column_text margin_bottom=”0″ css=”.vc_custom_1777972022043{margin-bottom: 0px !important;}”]📅 Monday\, 1 June 2026\n⏰ 6:00 pm – 9:00 pm\n📍 InterContinental Park Lane \, London \nWe are delighted to welcome you back to another Power Up session in London. This time\, for an exclusive evening event at InterContinental Park Lane\, London\, on Monday\, June 1st at 6:00 PM. \nAI\, Chaos & Commercial Strategy: The Next Era of Revenue Management\nCan AI replace the modern revenue leader? \nBy Michael Grohs\, Vice President Commercial Transformation at Radisson Hotel Group \nIn this session\, we explore how AI is reshaping commercial strategy\, where its real limits lie\, and what skills revenue leaders will need next.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_single_image image=”18174″ img_size=”200×200″ alignment=”center” style=”vc_box_circle_2″ css=””][vc_column_text css=”.vc_custom_1777909236881{margin-bottom: 0px !important;}”]\nMichael Grohs\nVice President Commercial Transformation\nRadisson Hotel Group \n[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1777908909332{margin-bottom: 0px !important;}”]We would be delighted to have you join us. \nRegistrations are now open – Secure your spot today![/vc_column_text][vc_btn title=”Register here” color=”green” size=”lg” align=”center” css=”” button_block=”true” link=”url:https%3A%2F%2Feur.cvent.me%2F4By2gq”][/vc_column][/vc_row]
URL:https://hsmai.eu/event/power-up-london-june-2026/
LOCATION:InterContinental London Park Lane\, One Hamilton Place\, Park Ln\, London\, London\, W1J 7QY\, United Kingdom
ATTACH;FMTTYPE=image/jpeg:https://hsmai.eu/wp-content/uploads/sites/15/2026/05/kopie-von-18th-sep-oslo-power-up-4.jpg
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Amsterdam:20260603T170000
DTEND;TZID=Europe/Amsterdam:20260603T183000
DTSTAMP:20260515T191553
CREATED:20251231T110243Z
LAST-MODIFIED:20251231T110243Z
UID:10000636-1780506000-1780511400@hsmai.eu
SUMMARY:Commercial Career Start Program – All Tracks
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”17882″ img_size=”full” alignment=”center” css=””][mk_padding_divider size=”20″][/vc_column][/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1767178958838{margin-bottom: 0px !important;}”]HSMAI Europe Commercial Career Start Program supports hospitality students and recent graduates in transitioning from studying to their first roles in sales\, revenue\, or marketing in the industry. \nThe program is structured as a series of online sessions delivered by hospitality industry professionals from program partners – Marriott International\, Wyndham Hotels & Resorts\, IHG Hotels & Resorts and Accor – who share how sales\, revenue\, and marketing roles work in practice. \nThe program will last 12 weeks (mid-March – early June 2026)\, and will include classroom-size weekly group sessions. The program offers three tracks: Sales\, Revenue\, and Marketing.[/vc_column_text][mk_padding_divider size=”20″][/vc_column][/vc_row][vc_row][vc_column][vc_btn title=”Read more here” color=”violet” size=”lg” align=”center” css=”” button_block=”true” link=”url:https%3A%2F%2Feur.cvent.me%2FZQOLD3″][/vc_column][/vc_row]
URL:https://hsmai.eu/event/commercial-career-start-program-all-tracks-2026/2026-06-03/
ATTACH;FMTTYPE=image/png:https://hsmai.eu/wp-content/uploads/sites/15/2025/12/website-banner-2026-visual.png
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260618T140000
DTEND;TZID=Europe/London:20260618T163000
DTSTAMP:20260515T191553
CREATED:20260415T103758Z
LAST-MODIFIED:20260427T063211Z
UID:10000677-1781791200-1781800200@hsmai.eu
SUMMARY:Future YOU | Breda
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”18516″ img_size=”1920×1080″ alignment=”center” css=””][/vc_column][/vc_row][vc_row][vc_column][mk_fancy_title color=”#669933″ size=”40″ margin_bottom=”-5″ font_family=”Merriweather” font_type=”google”]Future YOU[/mk_fancy_title][mk_fancy_title color=”#663399″ size=”20″ margin_bottom=”10″ font_family=”Montserrat” font_type=”google”]An event designed to help young people discover rewarding (and sometimes unexpected) career paths in the hospitality industry such as sales\, revenue management and marketing.[/mk_fancy_title][vc_column_text css=”.vc_custom_1776244712220{margin-bottom: 0px !important;}”]📅  Thursday\, 18th June \n⏰  2.00 pm – 4.30 pm\n📍 Breda University of Applied Sciences \nStudents will hear real career stories\, ask questions to professionals\, and meet companies offering jobs and internships locally. Whether students are considering work\, study\, or are simply curious—Future YOU is where they can explore what the hospitality industry can offer them. \n\nShort talks on career paths in hospitality\nQ&A covering students’ questions\nMeeting companies offering jobs and internships in the area\nFood\, refreshments and prizes\n\n[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_btn title=”Read more and register here” color=”success” size=”lg” align=”center” css=”” button_block=”true” link=”url:https%3A%2F%2Fweb-eur.cvent.com%2Fevent%2F7e5273ee-5a07-4513-b6b2-75dc710a2b8b%2FwebsitePage%3A9a58c4d9-d339-4022-99e0-f6f950cd1365″][/vc_column][/vc_row]
URL:https://hsmai.eu/event/future-you-breda/
LOCATION:Breda University of Applied Sciences\, Monseigneur Hopmansstraat 2\, Breda\, 4817 JS\, Netherlands
ATTACH;FMTTYPE=image/png:https://hsmai.eu/wp-content/uploads/sites/15/2026/04/calendar-banner-1-1.png
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Oslo:20260618T170000
DTEND;TZID=Europe/Oslo:20260618T180000
DTSTAMP:20260515T191553
CREATED:20260512T104435Z
LAST-MODIFIED:20260512T104510Z
UID:10000684-1781802000-1781805600@hsmai.eu
SUMMARY:(Virtual) Special Edition Curate: What is the Future of Revenue Management?
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”18653″ img_size=”full”][mk_fancy_title color=”#669933″ size=”25″ margin_bottom=”5″ font_family=”Merriweather” font_type=”google” responsive_align=”left”]Special Edition Curate: The Future of Revenue Management[/mk_fancy_title][vc_column_text margin_bottom=”0″ css=”.vc_custom_1778582704904{margin-bottom: 0px !important;}”]DATE: Thursday\, June 18th 2026\nTIME: 5:00 PM – 6:00 PM (CET)\nLOCATION: Virtual Session \nJoin us for a special edition of the HSMAI Europe Curate\, where we will explore one of the most important questions facing our industry today: What is the future of Revenue Management? \nFor this edition\, we are opening the Curate to all HSMAI Europe members — not only senior leaders as we traditionally do — creating a broader industry conversation around how Revenue Management is evolving and what this means for the future of commercial strategy in hospitality. \n \nWe are delighted to welcome Dr. Sherri Kimes\, Emeritus Professor of Operations Management at the Cornell University School of Hotel Administration\, who will share key findings from a global industry study examining the evolution of the Revenue Management function — from changing decision-making processes to the growing role of systems\, automation\, data\, and AI. \nThe session will also include an interactive discussion on the implications of these findings for commercial teams\, hotel leaders\, owners\, technology partners\, and the wider hospitality industry. \nWe invite you and your team to join us for this special edition of the Curate. \nSign up today and be part of the conversation shaping the future of Revenue Management. [/vc_column_text][mk_button corner_style=”rounded” size=”large” url=”https://eur.cvent.me/E577AV” fullwidth=”true” bg_color=”#669933″]REGISTER HERE[/mk_button][/vc_column][/vc_row]
URL:https://hsmai.eu/event/virtual-special-edition-curate-what-is-the-future-of-revenue-management/
LOCATION:Virtual
ATTACH;FMTTYPE=image/png:https://hsmai.eu/wp-content/uploads/sites/15/2026/05/kopi-av-curate-1920x1080-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260916
DTEND;VALUE=DATE:20260917
DTSTAMP:20260515T191553
CREATED:20260415T153321Z
LAST-MODIFIED:20260514T051929Z
UID:10000679-1789516800-1789603199@hsmai.eu
SUMMARY:HSMAI Europe Commercial Strategy Forum | Netherlands
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”18528″ img_size=”full” css=””][vc_column_text css=”.vc_custom_1778507037840{margin-bottom: 0px !important;}”]Welcome to the HSMAI Europe Commercial Strategy Forum Netherlands. \nThis event brings together hospitality professionals to exchange ideas\, build relationships\, and explore the latest strategies in revenue management\, sales\, marketing\, and distribution. \nAs an international organization\, HSMAI Europe combines global trends\, insights\, and expertise with strong local knowledge and speakers. By bringing together the best of both worlds\, we aim to create a highly relevant and impactful experience for the local market. \nOur goal is to provide an inspiring and interactive forum where commercial leaders can learn from each other\, discuss current challenges and opportunities\, and leave with fresh ideas\, practical insights\, and valuable connections. \nWe would be delighted to have you join us and look forward to a great day together in Nieuwegein.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][mk_padding_divider size=”25″][vc_btn title=”Read more & Register here” style=”classic” color=”violet” size=”lg” align=”center” css=”” button_block=”true” link=”url:https%3A%2F%2Feur.cvent.me%2FrMG7g2|target:_blank”][/vc_column][/vc_row]
URL:https://hsmai.eu/event/hsmai-europe-commercial-strategy-forum-netherlands-2026/
LOCATION:Green Village\, Blokhoeve 7\, LC Nieuwegein\, Utrecht\, 3438\, Netherlands
ATTACH;FMTTYPE=image/png:https://hsmai.eu/wp-content/uploads/sites/15/2026/04/some-csf-netherlands-2026-1920-x-1080-px.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Madrid:20261008T140000
DTEND;TZID=Europe/Madrid:20261008T210000
DTSTAMP:20260515T191553
CREATED:20260327T102014Z
LAST-MODIFIED:20260512T111258Z
UID:10000674-1791468000-1791493200@hsmai.eu
SUMMARY:HSMAI Europe Commercial Strategy Forum | Madrid
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”18573″ img_size=”Full” css=””][vc_column_text margin_bottom=”0″ css=”.vc_custom_1778584372876{margin-bottom: 0px !important;}”]DATE: Thursday\, October 8\, 2026\nLOCATION: Radisson RED Madrid\, C. de Atocha\, 123\, Centro\, 28012 Madrid\, Spain\nTIME: 2PM – 9PM including networking\nWe will start the registration at 1.30 PM[/vc_column_text][vc_column_text css=”.vc_custom_1778507123710{margin-bottom: 0px !important;}”]Welcome to the HSMAI Europe Commercial Strategy Forum Madrid. \nThis event brings together hospitality professionals to exchange ideas\, build relationships\, and explore the latest strategies in revenue management\, sales\, marketing\, and distribution. \nAs an international organization\, HSMAI Europe combines global trends\, insights\, and expertise with strong local knowledge and speakers. By bringing together the best of both worlds\, we aim to create a highly relevant and impactful experience for the local market. \nOur goal is to provide an inspiring and interactive forum where commercial leaders can learn from each other\, discuss current challenges and opportunities\, and leave with fresh ideas\, practical insights\, and valuable connections. \nWe would be delighted to have you join us and look forward to a great day together in Madrid.[/vc_column_text][/vc_column][/vc_row][vc_row disable_element=”yes”][vc_column][mk_padding_divider size=”25″][vc_btn title=”Read more & Register here” style=”classic” color=”violet” size=”lg” align=”center” css=”” button_block=”true” link=”url:https%3A%2F%2Fhsmai.eu%2Fcommercial-strategy-forum-madrid-2026%2F|target:_blank”][/vc_column][/vc_row]
URL:https://hsmai.eu/event/hsmai-europe-commercial-strategy-forum-madrid/
LOCATION:Radisson Red Madrid\, C. de Atocha\, 123\, Centro\, Madrid\, 28012\, Spain
ATTACH;FMTTYPE=image/png:https://hsmai.eu/wp-content/uploads/sites/15/2026/03/some-csf-madrid-2026-1920-x-1080-px-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Paris:20261015T140000
DTEND;TZID=Europe/Paris:20261015T210000
DTSTAMP:20260515T191553
CREATED:20260511T124130Z
LAST-MODIFIED:20260511T134233Z
UID:10000682-1792072800-1792098000@hsmai.eu
SUMMARY:Commercial Strategy Forum | Paris
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”18638″ img_size=”full” css=””][vc_column_text margin_bottom=”0″ css=”.vc_custom_1778506944749{margin-bottom: 0px !important;}”]Welcome to the HSMAI Europe Commercial Strategy Forum Paris. \nThis event brings together hospitality professionals to exchange ideas\, build relationships\, and explore the latest strategies in revenue management\, sales\, marketing\, and distribution. \nAs an international organization\, HSMAI Europe combines global trends\, insights\, and expertise with strong local knowledge and speakers. By bringing together the best of both worlds\, we aim to create a highly relevant and impactful experience for the local market. \nOur goal is to provide an inspiring and interactive forum where commercial leaders can learn from each other\, discuss current challenges and opportunities\, and leave with fresh ideas\, practical insights\, and valuable connections. \nWe would be delighted to have you join us and look forward to a great day together in Paris.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][mk_padding_divider size=”25″][vc_btn title=”REGISTER HERE” style=”classic” color=”violet” size=”lg” align=”center” css=”” button_block=”true” link=”url:https%3A%2F%2Feur.cvent.me%2FzRNDg7|target:_blank”][/vc_column][/vc_row]
URL:https://hsmai.eu/event/commercial-strategy-forum-paris/
ATTACH;FMTTYPE=image/png:https://hsmai.eu/wp-content/uploads/sites/15/2026/05/some-csf-paris-2026-1920-x-1080-px.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20261104T180000
DTEND;TZID=Europe/London:20261104T200000
DTSTAMP:20260515T191553
CREATED:20260513T133114Z
LAST-MODIFIED:20260515T103425Z
UID:10000686-1793815200-1793822400@hsmai.eu
SUMMARY:HSMAI Europe Fall Curate's | London
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”18682″ img_size=”full” alignment=”center” css=””][mk_fancy_title color=”#669933″ size=”35″ font_weight=”bold” margin_bottom=”0″ font_family=”Merriweather” font_type=”google” responsive_align=”left”]HSMAI Europe’s Curate – An Executive Insights Forum\n[/mk_fancy_title][vc_column_text css=”.vc_custom_1778841118442{margin-bottom: 0px !important;}”]📅 Date: Wednesday\, 4th November\n⏰ Time: 6:00 pm – 8:00 pm + joint Networking with Connecting Future Leaders after the program[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”2/3″][mk_padding_divider size=”20″][vc_column_text css=”.vc_custom_1778841128771{margin-bottom: 0px !important;}”]Topic: AI\nMeet Ben Jost\, CEO & Co-founder of Trust You and Chair of HSMAI Europe AI Advisory Broad\, and other members of AI Advisory Broad that will join our discussion. \nA more detailed programme will follow at a later stage when we know who will be attending from the AI Advisory Board.[/vc_column_text][/vc_column][vc_column width=”1/3″][mk_padding_divider size=”40″][mk_circle_image src=”https://hsmai.eu/wp-content/uploads/sites/15/2026/05/1664538843481.jpg” image_diameter=”150″][/vc_column][/vc_row][vc_row][vc_column][mk_padding_divider size=”20″][mk_divider style=”thin_solid”][vc_column_text css=”.vc_custom_1760975869564{margin-bottom: 0px !important;}”]\nAbout the Curate\n[/vc_column_text][vc_column_text css=”.vc_custom_1760977402421{margin-bottom: 0px !important;}”]The Curate is an exclusive benefit offered to Organizational Member companies of HSMAI Europe\, which is By-Invitation-Only. The Curate events are held twice a year to help executives keep up with the rapid changes in the hospitality industry. Designed to identify\, capture\, and shape executive-level content\, providing an opportunity for executives across different companies to discuss cross-disciplinary issues across the fields of culture & people\, sales\, marketing\, distribution\, revenue management\, and innovation. This edition of the Curate will be a condensed but high-impact version lasting only 2 hours followed by networking.[/vc_column_text][mk_padding_divider][/vc_column][/vc_row][vc_row][vc_column][vc_btn title=”REGISTER HERE” color=”violet” size=”lg” align=”center” css=”” button_block=”true” link=”url:https%3A%2F%2Feur.cvent.me%2FyReYGl|target:_blank”][/vc_column][/vc_row][vc_row disable_element=”yes”][vc_column width=”1/3″][mk_circle_image src=”https://hsmai.eu/wp-content/uploads/sites/15/2025/05/kevin-passon.jpeg” image_diameter=”150″][vc_column_text css=”.vc_custom_1747302182789{margin-bottom: 0px !important;}”]\nKevin Passon\nKey Account Director\nIHG Hotels & Resorts \n[/vc_column_text][/vc_column][vc_column width=”1/3″][mk_circle_image src=”https://hsmai.eu/wp-content/uploads/sites/15/2025/05/scarlet-payne.jpeg” image_diameter=”150″][vc_column_text css=”.vc_custom_1747302401173{margin-bottom: 0px !important;}”]\nScarlet Payne\nPR & Content Specialist EMEA\nWyndham Hotels & Resorts EMEA \n[/vc_column_text][/vc_column][vc_column width=”1/3″][mk_circle_image src=”https://hsmai.eu/wp-content/uploads/sites/15/2025/05/angel.jpeg” image_diameter=”150″][vc_column_text css=”.vc_custom_1747302495423{margin-bottom: 0px !important;}”]\nAngel Shtrbevski\nGeneral Manager Moxy Southampton\nHotel Co 51 \n[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][mk_divider style=”thin_solid” thickness=”3″][vc_column_text css=”.vc_custom_1729160755651{margin-bottom: 0px !important;}”]For questions\, contact us at postbox@hsmai.eu[/vc_column_text][mk_padding_divider][/vc_column][/vc_row]
URL:https://hsmai.eu/event/hsmai-europe-fall-curates-london/
ATTACH;FMTTYPE=application/pdf:https://hsmai.eu/wp-content/uploads/sites/15/2026/05/kopi-av-curate-1920x1080-1-2.pdf
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Amsterdam:20261112T150000
DTEND;TZID=Europe/Amsterdam:20261112T180000
DTSTAMP:20260515T191553
CREATED:20260223T143329Z
LAST-MODIFIED:20260223T144250Z
UID:10000667-1794495600-1794506400@hsmai.eu
SUMMARY:Power Up | Amsterdam | November 2026
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”18104″ img_size=”1920×1080″ alignment=”center” css=””][/vc_column][/vc_row][vc_row][vc_column][mk_fancy_title color=”#669933″ size=”25″ margin_bottom=”5″ font_family=”Merriweather” font_type=”google”]Power Up | Amsterdam | November 2026[/mk_fancy_title][vc_column_text css=”.vc_custom_1771857362445{margin-bottom: 0px !important;}”]📅 Thursday\, 12 November 2026\n⏰ 3:00 pm – 6:00 pm\n📍  Amsterdam \nHSMAI Europe returns to Amsterdam in November with a dynamic Power Up session. Join leaders from across the hospitality sector for an engaging event packed with practical insights\, real-world strategies\, peer exchange\, and valuable networking opportunities. \nHSMAI Europe members will be eligible to sign up once registrations are open. \n[/vc_column_text][/vc_column][/vc_row][vc_row disable_element=”yes”][vc_column][vc_btn title=”Register here” color=”green” size=”lg” align=”center” css=”” button_block=”true” link=”url:https%3A%2F%2Feur.cvent.me%2FQRe3RZ”][/vc_column][/vc_row]
URL:https://hsmai.eu/event/power-up-amsterdam-november-2026/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Athens:20261120T180000
DTEND;TZID=Europe/Athens:20261120T210000
DTSTAMP:20260515T191553
CREATED:20251215T085037Z
LAST-MODIFIED:20251215T085243Z
UID:10000619-1795197600-1795208400@hsmai.eu
SUMMARY:Power Up | Athens | November 2026
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”17832″ img_size=”full” css=””][mk_fancy_title color=”#669933″ size=”25″ font_weight=”bold” font_family=”Merriweather” font_type=”google”]\nPower up | Athens | November 2026 \n[/mk_fancy_title][vc_column_text css=”.vc_custom_1765788524361{margin-bottom: 0px !important;}”]📅 Date: Friday\, 20 November (In Conjunction with XENIA 2026)\n⏰ Time: 6:00 pm – 8:00 pm (followed by networking & drinks)\n📍 Location: Athens[/vc_column_text][vc_column_text css=”.vc_custom_1765788631814{margin-bottom: 0px !important;}”]The event is open to registered members of HSMAI Europe when registration opens.[/vc_column_text][/vc_column][/vc_row]
URL:https://hsmai.eu/event/power-up-athens-november-2026/
ATTACH;FMTTYPE=image/png:https://hsmai.eu/wp-content/uploads/sites/15/2025/12/athens-20th-november.png
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20270113
DTEND;VALUE=DATE:20270116
DTSTAMP:20260515T191553
CREATED:20260511T141650Z
LAST-MODIFIED:20260511T141750Z
UID:10000683-1799798400-1800057599@hsmai.eu
SUMMARY:Commercial Strategy Week 2027
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”18643″ img_size=”full” alignment=”center” css=””][/vc_column][/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1778508732503{margin-bottom: 0px !important;}”]\nWelcome to\nCommercial Strategy Week 2027\n[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][mk_padding_divider][vc_column_text css=”.vc_custom_1778508948664{margin-bottom: 0px !important;}”]After the highly successful 2026 Commercial Strategy Week\, we are thrilled to announce that we will be returning to London once again next year\, from January 13th to 15th\, 2027! We’re excited to once again set the stage for insightful discussions\, networking\, and the latest industry advancements. \nHSMAI Europe’s Commercial Strategy Conference – the evolution of HSMAI ROC – reflects the development of marketing\, revenue optimization\, sales\, and other commercial functions into new and evolving commercial strategy organisations inside many hotel companies. \nThe conference — and pre- and post-conference certifications\, leadership day\, training and roundtables — will equip commercial professionals and leaders with the skills\, knowledge\, and strategic vision necessary to navigate the ever-evolving landscape of hotel commercial strategy while driving profit throughout the customer journey.[/vc_column_text][mk_padding_divider][vc_column_text margin_bottom=”0″ css=”.vc_custom_1778509067767{margin-bottom: 0px !important;}”]SAVE THE DATES FOR COMMERCIAL STRATEGY WEEK 2027: \n\nPre-conference workshops and trainings | Wednesday\, 13th January\n\nMain conference and HSMAI Awards Europe | Thursday\, 14th January\n\nPost-conference roundtables (by invitation only) | Friday\, 15th January\n\n[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][mk_padding_divider][vc_btn title=”READ MORE” color=”violet” size=”lg” css=”” link=”url:https%3A%2F%2Fhsmai.eu%2Fcsw_2027%2F”][/vc_column][/vc_row]
URL:https://hsmai.eu/event/commercial-strategy-week-2027/
ATTACH;FMTTYPE=image/png:https://hsmai.eu/wp-content/uploads/sites/15/2026/05/image_2026-05-11_151436815.png
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20270126
DTEND;VALUE=DATE:20270127
DTSTAMP:20260515T191553
CREATED:20260513T051549Z
LAST-MODIFIED:20260514T132322Z
UID:10000687-1800921600-1801007999@hsmai.eu
SUMMARY:HSMAI Europe Commercial Strategy Forum 2027 | Oslo
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”18667″ img_size=”full” css=””][vc_column_text css=”.vc_custom_1778644717443{margin-bottom: 0px !important;}”]Welcome to the HSMAI Europe Commercial Strategy Forum Oslo. \nThis event brings together hospitality professionals to exchange ideas\, build relationships\, and explore the latest strategies in revenue management\, sales\, marketing\, and distribution. \nAs an international organization\, HSMAI Europe combines global trends\, insights\, and expertise with strong local knowledge and speakers. By bringing together the best of both worlds\, we aim to create a highly relevant and impactful experience for the local market. \nOur goal is to provide an inspiring and interactive forum where commercial leaders can learn from each other\, discuss current challenges and opportunities\, and leave with fresh ideas\, practical insights\, and valuable connections.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][mk_padding_divider size=”25″][vc_btn title=”Read more & Register here” style=”classic” color=”violet” size=”lg” align=”center” css=”” button_block=”true” link=”url:https%3A%2F%2Feur.cvent.me%2F4ByGz9|target:_blank”][/vc_column][/vc_row]
URL:https://hsmai.eu/event/hsmai-europe-commercial-strategy-forum-2027-oslo/
ATTACH;FMTTYPE=image/png:https://hsmai.eu/wp-content/uploads/sites/15/2026/05/some-csf-oslo-2026-1920-x-1080-px-1.png
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