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DTSTART;TZID=Europe/Paris:20260518T150000
DTEND;TZID=Europe/Paris:20260518T180000
DTSTAMP:20260515T153020
CREATED:20260505T054222Z
LAST-MODIFIED:20260513T101603Z
UID:10000681-1779116400-1779127200@hsmai.eu
SUMMARY:Workshop: How to make your MICE data actionable? A profit game!
DESCRIPTION:[vc_row][vc_column][mk_fancy_title color=”#669933″ size=”25″ font_weight=”bold” margin_bottom=”0″ font_family=”Merriweather” font_type=”google” responsive_align=”left”]\nWorkshop: How to make your MICE data actionable? A profit game! \n[/mk_fancy_title][mk_fancy_title color=”#000000″ size=”18″ font_weight=”bold” font_family=”Merriweather” font_type=”google” responsive_align=”left”]\nThis workshop is exclusively designed for hoteliers only. \n[/mk_fancy_title][vc_column_text css=”.vc_custom_1778233398406{margin-bottom: 0px !important;}”]Monday\, May 18th\, 2026\nHotel nhow Frankfurt\, Germany[/vc_column_text][vc_row_inner][vc_column_inner][vc_column_text margin_bottom=”0″ css=”.vc_custom_1778667359177{margin-bottom: 0px !important;}”]Working with limited information and under time pressure\, teams experience first-hand how challenging it is to optimise performance in a dynamic market environment. \nThis workshop is designed for commercial\, revenue and sales leaders in hospitality who want to move beyond simply “seeing the MICE data” to truly understanding and using it. In just a few hours\, you’ll explore how your tech stack connects to commercial decisions\, sharpen your ability to interpret key performance data\, and apply proven revenue management principles in practical scenarios. \nThrough hands-on exercises\, real-life cases\, and a dynamic Profit Game\, you’ll gain new perspectives on pricing\, segmentation\, and business evaluation. This session is ideal for those who are looking to make smarter\, more confident decisions that drive profitability. \nThis HSMAI workshop is brought to you by Conventus Consultants\, Seerio\, and Preferred Hotels & Resorts.[/vc_column_text][mk_padding_divider][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][vc_single_image image=”18596″ img_size=”200×200″ alignment=”center” style=”vc_box_rounded” css=””][vc_column_text css=”.vc_custom_1777956528766{margin-bottom: 0px !important;}”]\nMark Struik\nPartners at Conventus Consultants \n[/vc_column_text][/vc_column][vc_column width=”1/2″][vc_single_image image=”16255″ img_size=”200×200″ alignment=”center” style=”vc_box_rounded” css=””][vc_column_text css=”.vc_custom_1777956738193{margin-bottom: 0px !important;}”]\nTobias Tegetmeyer\nCo-founder & Managing Partner at Seerio \n[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][mk_padding_divider][mk_button corner_style=”rounded” size=”large” url=”https://eur.cvent.me/RqzEev” target=”_blank” align=”center” fullwidth=”true” bg_color=”#669933″]Register Here[/mk_button][/vc_column][/vc_row]
URL:https://hsmai.eu/event/workshop-how-to-make-your-mice-data-actionable-a-profit-game/
LOCATION:Hotel nhow Frankfurt\, Brüsseler Str. 1-3\, 60327\, Frankfurt am Main\, Germany
ATTACH;FMTTYPE=image/png:https://hsmai.eu/wp-content/uploads/sites/15/2026/05/mice-workshops-2026.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Amsterdam:20260520T170000
DTEND;TZID=Europe/Amsterdam:20260520T183000
DTSTAMP:20260515T153020
CREATED:20251231T110243Z
LAST-MODIFIED:20251231T110243Z
UID:10000634-1779296400-1779301800@hsmai.eu
SUMMARY:Commercial Career Start Program – All Tracks
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”17882″ img_size=”full” alignment=”center” css=””][mk_padding_divider size=”20″][/vc_column][/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1767178958838{margin-bottom: 0px !important;}”]HSMAI Europe Commercial Career Start Program supports hospitality students and recent graduates in transitioning from studying to their first roles in sales\, revenue\, or marketing in the industry. \nThe program is structured as a series of online sessions delivered by hospitality industry professionals from program partners – Marriott International\, Wyndham Hotels & Resorts\, IHG Hotels & Resorts and Accor – who share how sales\, revenue\, and marketing roles work in practice. \nThe program will last 12 weeks (mid-March – early June 2026)\, and will include classroom-size weekly group sessions. The program offers three tracks: Sales\, Revenue\, and Marketing.[/vc_column_text][mk_padding_divider size=”20″][/vc_column][/vc_row][vc_row][vc_column][vc_btn title=”Read more here” color=”violet” size=”lg” align=”center” css=”” button_block=”true” link=”url:https%3A%2F%2Feur.cvent.me%2FZQOLD3″][/vc_column][/vc_row]
URL:https://hsmai.eu/event/commercial-career-start-program-all-tracks-2026/2026-05-20/
ATTACH;FMTTYPE=image/png:https://hsmai.eu/wp-content/uploads/sites/15/2025/12/website-banner-2026-visual.png
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Amsterdam:20260527T170000
DTEND;TZID=Europe/Amsterdam:20260527T183000
DTSTAMP:20260515T153020
CREATED:20251231T110243Z
LAST-MODIFIED:20251231T110243Z
UID:10000635-1779901200-1779906600@hsmai.eu
SUMMARY:Commercial Career Start Program – All Tracks
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”17882″ img_size=”full” alignment=”center” css=””][mk_padding_divider size=”20″][/vc_column][/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1767178958838{margin-bottom: 0px !important;}”]HSMAI Europe Commercial Career Start Program supports hospitality students and recent graduates in transitioning from studying to their first roles in sales\, revenue\, or marketing in the industry. \nThe program is structured as a series of online sessions delivered by hospitality industry professionals from program partners – Marriott International\, Wyndham Hotels & Resorts\, IHG Hotels & Resorts and Accor – who share how sales\, revenue\, and marketing roles work in practice. \nThe program will last 12 weeks (mid-March – early June 2026)\, and will include classroom-size weekly group sessions. The program offers three tracks: Sales\, Revenue\, and Marketing.[/vc_column_text][mk_padding_divider size=”20″][/vc_column][/vc_row][vc_row][vc_column][vc_btn title=”Read more here” color=”violet” size=”lg” align=”center” css=”” button_block=”true” link=”url:https%3A%2F%2Feur.cvent.me%2FZQOLD3″][/vc_column][/vc_row]
URL:https://hsmai.eu/event/commercial-career-start-program-all-tracks-2026/2026-05-27/
ATTACH;FMTTYPE=image/png:https://hsmai.eu/wp-content/uploads/sites/15/2025/12/website-banner-2026-visual.png
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Oslo:20260601T180000
DTEND;TZID=Europe/Oslo:20260601T210000
DTSTAMP:20260515T153020
CREATED:20260504T150430Z
LAST-MODIFIED:20260506T095344Z
UID:10000680-1780336800-1780347600@hsmai.eu
SUMMARY:Power Up | London | June 2026
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”18585″ img_size=”1920×1080″ css=””][/vc_column][/vc_row][vc_row][vc_column][vc_column_text margin_bottom=”0″ css=”.vc_custom_1777972022043{margin-bottom: 0px !important;}”]📅 Monday\, 1 June 2026\n⏰ 6:00 pm – 9:00 pm\n📍 InterContinental Park Lane \, London \nWe are delighted to welcome you back to another Power Up session in London. This time\, for an exclusive evening event at InterContinental Park Lane\, London\, on Monday\, June 1st at 6:00 PM. \nAI\, Chaos & Commercial Strategy: The Next Era of Revenue Management\nCan AI replace the modern revenue leader? \nBy Michael Grohs\, Vice President Commercial Transformation at Radisson Hotel Group \nIn this session\, we explore how AI is reshaping commercial strategy\, where its real limits lie\, and what skills revenue leaders will need next.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_single_image image=”18174″ img_size=”200×200″ alignment=”center” style=”vc_box_circle_2″ css=””][vc_column_text css=”.vc_custom_1777909236881{margin-bottom: 0px !important;}”]\nMichael Grohs\nVice President Commercial Transformation\nRadisson Hotel Group \n[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1777908909332{margin-bottom: 0px !important;}”]We would be delighted to have you join us. \nRegistrations are now open – Secure your spot today![/vc_column_text][vc_btn title=”Register here” color=”green” size=”lg” align=”center” css=”” button_block=”true” link=”url:https%3A%2F%2Feur.cvent.me%2F4By2gq”][/vc_column][/vc_row]
URL:https://hsmai.eu/event/power-up-london-june-2026/
LOCATION:InterContinental London Park Lane\, One Hamilton Place\, Park Ln\, London\, London\, W1J 7QY\, United Kingdom
ATTACH;FMTTYPE=image/jpeg:https://hsmai.eu/wp-content/uploads/sites/15/2026/05/kopie-von-18th-sep-oslo-power-up-4.jpg
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Amsterdam:20260603T170000
DTEND;TZID=Europe/Amsterdam:20260603T183000
DTSTAMP:20260515T153020
CREATED:20251231T110243Z
LAST-MODIFIED:20251231T110243Z
UID:10000636-1780506000-1780511400@hsmai.eu
SUMMARY:Commercial Career Start Program – All Tracks
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”17882″ img_size=”full” alignment=”center” css=””][mk_padding_divider size=”20″][/vc_column][/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1767178958838{margin-bottom: 0px !important;}”]HSMAI Europe Commercial Career Start Program supports hospitality students and recent graduates in transitioning from studying to their first roles in sales\, revenue\, or marketing in the industry. \nThe program is structured as a series of online sessions delivered by hospitality industry professionals from program partners – Marriott International\, Wyndham Hotels & Resorts\, IHG Hotels & Resorts and Accor – who share how sales\, revenue\, and marketing roles work in practice. \nThe program will last 12 weeks (mid-March – early June 2026)\, and will include classroom-size weekly group sessions. The program offers three tracks: Sales\, Revenue\, and Marketing.[/vc_column_text][mk_padding_divider size=”20″][/vc_column][/vc_row][vc_row][vc_column][vc_btn title=”Read more here” color=”violet” size=”lg” align=”center” css=”” button_block=”true” link=”url:https%3A%2F%2Feur.cvent.me%2FZQOLD3″][/vc_column][/vc_row]
URL:https://hsmai.eu/event/commercial-career-start-program-all-tracks-2026/2026-06-03/
ATTACH;FMTTYPE=image/png:https://hsmai.eu/wp-content/uploads/sites/15/2025/12/website-banner-2026-visual.png
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260618T140000
DTEND;TZID=Europe/London:20260618T163000
DTSTAMP:20260515T153020
CREATED:20260415T103758Z
LAST-MODIFIED:20260427T063211Z
UID:10000677-1781791200-1781800200@hsmai.eu
SUMMARY:Future YOU | Breda
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”18516″ img_size=”1920×1080″ alignment=”center” css=””][/vc_column][/vc_row][vc_row][vc_column][mk_fancy_title color=”#669933″ size=”40″ margin_bottom=”-5″ font_family=”Merriweather” font_type=”google”]Future YOU[/mk_fancy_title][mk_fancy_title color=”#663399″ size=”20″ margin_bottom=”10″ font_family=”Montserrat” font_type=”google”]An event designed to help young people discover rewarding (and sometimes unexpected) career paths in the hospitality industry such as sales\, revenue management and marketing.[/mk_fancy_title][vc_column_text css=”.vc_custom_1776244712220{margin-bottom: 0px !important;}”]📅  Thursday\, 18th June \n⏰  2.00 pm – 4.30 pm\n📍 Breda University of Applied Sciences \nStudents will hear real career stories\, ask questions to professionals\, and meet companies offering jobs and internships locally. Whether students are considering work\, study\, or are simply curious—Future YOU is where they can explore what the hospitality industry can offer them. \n\nShort talks on career paths in hospitality\nQ&A covering students’ questions\nMeeting companies offering jobs and internships in the area\nFood\, refreshments and prizes\n\n[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_btn title=”Read more and register here” color=”success” size=”lg” align=”center” css=”” button_block=”true” link=”url:https%3A%2F%2Fweb-eur.cvent.com%2Fevent%2F7e5273ee-5a07-4513-b6b2-75dc710a2b8b%2FwebsitePage%3A9a58c4d9-d339-4022-99e0-f6f950cd1365″][/vc_column][/vc_row]
URL:https://hsmai.eu/event/future-you-breda/
LOCATION:Breda University of Applied Sciences\, Monseigneur Hopmansstraat 2\, Breda\, 4817 JS\, Netherlands
ATTACH;FMTTYPE=image/png:https://hsmai.eu/wp-content/uploads/sites/15/2026/04/calendar-banner-1-1.png
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Oslo:20260618T170000
DTEND;TZID=Europe/Oslo:20260618T180000
DTSTAMP:20260515T153020
CREATED:20260512T104435Z
LAST-MODIFIED:20260512T104510Z
UID:10000684-1781802000-1781805600@hsmai.eu
SUMMARY:(Virtual) Special Edition Curate: What is the Future of Revenue Management?
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”18653″ img_size=”full”][mk_fancy_title color=”#669933″ size=”25″ margin_bottom=”5″ font_family=”Merriweather” font_type=”google” responsive_align=”left”]Special Edition Curate: The Future of Revenue Management[/mk_fancy_title][vc_column_text margin_bottom=”0″ css=”.vc_custom_1778582704904{margin-bottom: 0px !important;}”]DATE: Thursday\, June 18th 2026\nTIME: 5:00 PM – 6:00 PM (CET)\nLOCATION: Virtual Session \nJoin us for a special edition of the HSMAI Europe Curate\, where we will explore one of the most important questions facing our industry today: What is the future of Revenue Management? \nFor this edition\, we are opening the Curate to all HSMAI Europe members — not only senior leaders as we traditionally do — creating a broader industry conversation around how Revenue Management is evolving and what this means for the future of commercial strategy in hospitality. \n \nWe are delighted to welcome Dr. Sherri Kimes\, Emeritus Professor of Operations Management at the Cornell University School of Hotel Administration\, who will share key findings from a global industry study examining the evolution of the Revenue Management function — from changing decision-making processes to the growing role of systems\, automation\, data\, and AI. \nThe session will also include an interactive discussion on the implications of these findings for commercial teams\, hotel leaders\, owners\, technology partners\, and the wider hospitality industry. \nWe invite you and your team to join us for this special edition of the Curate. \nSign up today and be part of the conversation shaping the future of Revenue Management. [/vc_column_text][mk_button corner_style=”rounded” size=”large” url=”https://eur.cvent.me/E577AV” fullwidth=”true” bg_color=”#669933″]REGISTER HERE[/mk_button][/vc_column][/vc_row]
URL:https://hsmai.eu/event/virtual-special-edition-curate-what-is-the-future-of-revenue-management/
LOCATION:Virtual
ATTACH;FMTTYPE=image/png:https://hsmai.eu/wp-content/uploads/sites/15/2026/05/kopi-av-curate-1920x1080-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260916
DTEND;VALUE=DATE:20260917
DTSTAMP:20260515T153020
CREATED:20260415T153321Z
LAST-MODIFIED:20260514T051929Z
UID:10000679-1789516800-1789603199@hsmai.eu
SUMMARY:HSMAI Europe Commercial Strategy Forum | Netherlands
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”18528″ img_size=”full” css=””][vc_column_text css=”.vc_custom_1778507037840{margin-bottom: 0px !important;}”]Welcome to the HSMAI Europe Commercial Strategy Forum Netherlands. \nThis event brings together hospitality professionals to exchange ideas\, build relationships\, and explore the latest strategies in revenue management\, sales\, marketing\, and distribution. \nAs an international organization\, HSMAI Europe combines global trends\, insights\, and expertise with strong local knowledge and speakers. By bringing together the best of both worlds\, we aim to create a highly relevant and impactful experience for the local market. \nOur goal is to provide an inspiring and interactive forum where commercial leaders can learn from each other\, discuss current challenges and opportunities\, and leave with fresh ideas\, practical insights\, and valuable connections. \nWe would be delighted to have you join us and look forward to a great day together in Nieuwegein.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][mk_padding_divider size=”25″][vc_btn title=”Read more & Register here” style=”classic” color=”violet” size=”lg” align=”center” css=”” button_block=”true” link=”url:https%3A%2F%2Feur.cvent.me%2FrMG7g2|target:_blank”][/vc_column][/vc_row]
URL:https://hsmai.eu/event/hsmai-europe-commercial-strategy-forum-netherlands-2026/
LOCATION:Green Village\, Blokhoeve 7\, LC Nieuwegein\, Utrecht\, 3438\, Netherlands
ATTACH;FMTTYPE=image/png:https://hsmai.eu/wp-content/uploads/sites/15/2026/04/some-csf-netherlands-2026-1920-x-1080-px.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Madrid:20261008T140000
DTEND;TZID=Europe/Madrid:20261008T210000
DTSTAMP:20260515T153020
CREATED:20260327T102014Z
LAST-MODIFIED:20260512T111258Z
UID:10000674-1791468000-1791493200@hsmai.eu
SUMMARY:HSMAI Europe Commercial Strategy Forum | Madrid
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”18573″ img_size=”Full” css=””][vc_column_text margin_bottom=”0″ css=”.vc_custom_1778584372876{margin-bottom: 0px !important;}”]DATE: Thursday\, October 8\, 2026\nLOCATION: Radisson RED Madrid\, C. de Atocha\, 123\, Centro\, 28012 Madrid\, Spain\nTIME: 2PM – 9PM including networking\nWe will start the registration at 1.30 PM[/vc_column_text][vc_column_text css=”.vc_custom_1778507123710{margin-bottom: 0px !important;}”]Welcome to the HSMAI Europe Commercial Strategy Forum Madrid. \nThis event brings together hospitality professionals to exchange ideas\, build relationships\, and explore the latest strategies in revenue management\, sales\, marketing\, and distribution. \nAs an international organization\, HSMAI Europe combines global trends\, insights\, and expertise with strong local knowledge and speakers. By bringing together the best of both worlds\, we aim to create a highly relevant and impactful experience for the local market. \nOur goal is to provide an inspiring and interactive forum where commercial leaders can learn from each other\, discuss current challenges and opportunities\, and leave with fresh ideas\, practical insights\, and valuable connections. \nWe would be delighted to have you join us and look forward to a great day together in Madrid.[/vc_column_text][/vc_column][/vc_row][vc_row disable_element=”yes”][vc_column][mk_padding_divider size=”25″][vc_btn title=”Read more & Register here” style=”classic” color=”violet” size=”lg” align=”center” css=”” button_block=”true” link=”url:https%3A%2F%2Fhsmai.eu%2Fcommercial-strategy-forum-madrid-2026%2F|target:_blank”][/vc_column][/vc_row]
URL:https://hsmai.eu/event/hsmai-europe-commercial-strategy-forum-madrid/
LOCATION:Radisson Red Madrid\, C. de Atocha\, 123\, Centro\, Madrid\, 28012\, Spain
ATTACH;FMTTYPE=image/png:https://hsmai.eu/wp-content/uploads/sites/15/2026/03/some-csf-madrid-2026-1920-x-1080-px-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Paris:20261015T140000
DTEND;TZID=Europe/Paris:20261015T210000
DTSTAMP:20260515T153020
CREATED:20260511T124130Z
LAST-MODIFIED:20260511T134233Z
UID:10000682-1792072800-1792098000@hsmai.eu
SUMMARY:Commercial Strategy Forum | Paris
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”18638″ img_size=”full” css=””][vc_column_text margin_bottom=”0″ css=”.vc_custom_1778506944749{margin-bottom: 0px !important;}”]Welcome to the HSMAI Europe Commercial Strategy Forum Paris. \nThis event brings together hospitality professionals to exchange ideas\, build relationships\, and explore the latest strategies in revenue management\, sales\, marketing\, and distribution. \nAs an international organization\, HSMAI Europe combines global trends\, insights\, and expertise with strong local knowledge and speakers. By bringing together the best of both worlds\, we aim to create a highly relevant and impactful experience for the local market. \nOur goal is to provide an inspiring and interactive forum where commercial leaders can learn from each other\, discuss current challenges and opportunities\, and leave with fresh ideas\, practical insights\, and valuable connections. \nWe would be delighted to have you join us and look forward to a great day together in Paris.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][mk_padding_divider size=”25″][vc_btn title=”REGISTER HERE” style=”classic” color=”violet” size=”lg” align=”center” css=”” button_block=”true” link=”url:https%3A%2F%2Feur.cvent.me%2FzRNDg7|target:_blank”][/vc_column][/vc_row]
URL:https://hsmai.eu/event/commercial-strategy-forum-paris/
ATTACH;FMTTYPE=image/png:https://hsmai.eu/wp-content/uploads/sites/15/2026/05/some-csf-paris-2026-1920-x-1080-px.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20261104T180000
DTEND;TZID=Europe/London:20261104T200000
DTSTAMP:20260515T153020
CREATED:20260513T133114Z
LAST-MODIFIED:20260515T103425Z
UID:10000686-1793815200-1793822400@hsmai.eu
SUMMARY:HSMAI Europe Fall Curate's | London
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”18682″ img_size=”full” alignment=”center” css=””][mk_fancy_title color=”#669933″ size=”35″ font_weight=”bold” margin_bottom=”0″ font_family=”Merriweather” font_type=”google” responsive_align=”left”]HSMAI Europe’s Curate – An Executive Insights Forum\n[/mk_fancy_title][vc_column_text css=”.vc_custom_1778841118442{margin-bottom: 0px !important;}”]📅 Date: Wednesday\, 4th November\n⏰ Time: 6:00 pm – 8:00 pm + joint Networking with Connecting Future Leaders after the program[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”2/3″][mk_padding_divider size=”20″][vc_column_text css=”.vc_custom_1778841128771{margin-bottom: 0px !important;}”]Topic: AI\nMeet Ben Jost\, CEO & Co-founder of Trust You and Chair of HSMAI Europe AI Advisory Broad\, and other members of AI Advisory Broad that will join our discussion. \nA more detailed programme will follow at a later stage when we know who will be attending from the AI Advisory Board.[/vc_column_text][/vc_column][vc_column width=”1/3″][mk_padding_divider size=”40″][mk_circle_image src=”https://hsmai.eu/wp-content/uploads/sites/15/2026/05/1664538843481.jpg” image_diameter=”150″][/vc_column][/vc_row][vc_row][vc_column][mk_padding_divider size=”20″][mk_divider style=”thin_solid”][vc_column_text css=”.vc_custom_1760975869564{margin-bottom: 0px !important;}”]\nAbout the Curate\n[/vc_column_text][vc_column_text css=”.vc_custom_1760977402421{margin-bottom: 0px !important;}”]The Curate is an exclusive benefit offered to Organizational Member companies of HSMAI Europe\, which is By-Invitation-Only. The Curate events are held twice a year to help executives keep up with the rapid changes in the hospitality industry. Designed to identify\, capture\, and shape executive-level content\, providing an opportunity for executives across different companies to discuss cross-disciplinary issues across the fields of culture & people\, sales\, marketing\, distribution\, revenue management\, and innovation. This edition of the Curate will be a condensed but high-impact version lasting only 2 hours followed by networking.[/vc_column_text][mk_padding_divider][/vc_column][/vc_row][vc_row][vc_column][vc_btn title=”REGISTER HERE” color=”violet” size=”lg” align=”center” css=”” button_block=”true” link=”url:https%3A%2F%2Feur.cvent.me%2FyReYGl|target:_blank”][/vc_column][/vc_row][vc_row disable_element=”yes”][vc_column width=”1/3″][mk_circle_image src=”https://hsmai.eu/wp-content/uploads/sites/15/2025/05/kevin-passon.jpeg” image_diameter=”150″][vc_column_text css=”.vc_custom_1747302182789{margin-bottom: 0px !important;}”]\nKevin Passon\nKey Account Director\nIHG Hotels & Resorts \n[/vc_column_text][/vc_column][vc_column width=”1/3″][mk_circle_image src=”https://hsmai.eu/wp-content/uploads/sites/15/2025/05/scarlet-payne.jpeg” image_diameter=”150″][vc_column_text css=”.vc_custom_1747302401173{margin-bottom: 0px !important;}”]\nScarlet Payne\nPR & Content Specialist EMEA\nWyndham Hotels & Resorts EMEA \n[/vc_column_text][/vc_column][vc_column width=”1/3″][mk_circle_image src=”https://hsmai.eu/wp-content/uploads/sites/15/2025/05/angel.jpeg” image_diameter=”150″][vc_column_text css=”.vc_custom_1747302495423{margin-bottom: 0px !important;}”]\nAngel Shtrbevski\nGeneral Manager Moxy Southampton\nHotel Co 51 \n[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][mk_divider style=”thin_solid” thickness=”3″][vc_column_text css=”.vc_custom_1729160755651{margin-bottom: 0px !important;}”]For questions\, contact us at postbox@hsmai.eu[/vc_column_text][mk_padding_divider][/vc_column][/vc_row]
URL:https://hsmai.eu/event/hsmai-europe-fall-curates-london/
ATTACH;FMTTYPE=application/pdf:https://hsmai.eu/wp-content/uploads/sites/15/2026/05/kopi-av-curate-1920x1080-1-2.pdf
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
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BEGIN:VEVENT
DTSTART;TZID=Europe/Amsterdam:20261112T150000
DTEND;TZID=Europe/Amsterdam:20261112T180000
DTSTAMP:20260515T153021
CREATED:20260223T143329Z
LAST-MODIFIED:20260223T144250Z
UID:10000667-1794495600-1794506400@hsmai.eu
SUMMARY:Power Up | Amsterdam | November 2026
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”18104″ img_size=”1920×1080″ alignment=”center” css=””][/vc_column][/vc_row][vc_row][vc_column][mk_fancy_title color=”#669933″ size=”25″ margin_bottom=”5″ font_family=”Merriweather” font_type=”google”]Power Up | Amsterdam | November 2026[/mk_fancy_title][vc_column_text css=”.vc_custom_1771857362445{margin-bottom: 0px !important;}”]📅 Thursday\, 12 November 2026\n⏰ 3:00 pm – 6:00 pm\n📍  Amsterdam \nHSMAI Europe returns to Amsterdam in November with a dynamic Power Up session. Join leaders from across the hospitality sector for an engaging event packed with practical insights\, real-world strategies\, peer exchange\, and valuable networking opportunities. \nHSMAI Europe members will be eligible to sign up once registrations are open. \n[/vc_column_text][/vc_column][/vc_row][vc_row disable_element=”yes”][vc_column][vc_btn title=”Register here” color=”green” size=”lg” align=”center” css=”” button_block=”true” link=”url:https%3A%2F%2Feur.cvent.me%2FQRe3RZ”][/vc_column][/vc_row]
URL:https://hsmai.eu/event/power-up-amsterdam-november-2026/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Athens:20261120T180000
DTEND;TZID=Europe/Athens:20261120T210000
DTSTAMP:20260515T153021
CREATED:20251215T085037Z
LAST-MODIFIED:20251215T085243Z
UID:10000619-1795197600-1795208400@hsmai.eu
SUMMARY:Power Up | Athens | November 2026
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”17832″ img_size=”full” css=””][mk_fancy_title color=”#669933″ size=”25″ font_weight=”bold” font_family=”Merriweather” font_type=”google”]\nPower up | Athens | November 2026 \n[/mk_fancy_title][vc_column_text css=”.vc_custom_1765788524361{margin-bottom: 0px !important;}”]📅 Date: Friday\, 20 November (In Conjunction with XENIA 2026)\n⏰ Time: 6:00 pm – 8:00 pm (followed by networking & drinks)\n📍 Location: Athens[/vc_column_text][vc_column_text css=”.vc_custom_1765788631814{margin-bottom: 0px !important;}”]The event is open to registered members of HSMAI Europe when registration opens.[/vc_column_text][/vc_column][/vc_row]
URL:https://hsmai.eu/event/power-up-athens-november-2026/
ATTACH;FMTTYPE=image/png:https://hsmai.eu/wp-content/uploads/sites/15/2025/12/athens-20th-november.png
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20270113
DTEND;VALUE=DATE:20270116
DTSTAMP:20260515T153021
CREATED:20260511T141650Z
LAST-MODIFIED:20260511T141750Z
UID:10000683-1799798400-1800057599@hsmai.eu
SUMMARY:Commercial Strategy Week 2027
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”18643″ img_size=”full” alignment=”center” css=””][/vc_column][/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1778508732503{margin-bottom: 0px !important;}”]\nWelcome to\nCommercial Strategy Week 2027\n[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][mk_padding_divider][vc_column_text css=”.vc_custom_1778508948664{margin-bottom: 0px !important;}”]After the highly successful 2026 Commercial Strategy Week\, we are thrilled to announce that we will be returning to London once again next year\, from January 13th to 15th\, 2027! We’re excited to once again set the stage for insightful discussions\, networking\, and the latest industry advancements. \nHSMAI Europe’s Commercial Strategy Conference – the evolution of HSMAI ROC – reflects the development of marketing\, revenue optimization\, sales\, and other commercial functions into new and evolving commercial strategy organisations inside many hotel companies. \nThe conference — and pre- and post-conference certifications\, leadership day\, training and roundtables — will equip commercial professionals and leaders with the skills\, knowledge\, and strategic vision necessary to navigate the ever-evolving landscape of hotel commercial strategy while driving profit throughout the customer journey.[/vc_column_text][mk_padding_divider][vc_column_text margin_bottom=”0″ css=”.vc_custom_1778509067767{margin-bottom: 0px !important;}”]SAVE THE DATES FOR COMMERCIAL STRATEGY WEEK 2027: \n\nPre-conference workshops and trainings | Wednesday\, 13th January\n\nMain conference and HSMAI Awards Europe | Thursday\, 14th January\n\nPost-conference roundtables (by invitation only) | Friday\, 15th January\n\n[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][mk_padding_divider][vc_btn title=”READ MORE” color=”violet” size=”lg” css=”” link=”url:https%3A%2F%2Fhsmai.eu%2Fcsw_2027%2F”][/vc_column][/vc_row]
URL:https://hsmai.eu/event/commercial-strategy-week-2027/
ATTACH;FMTTYPE=image/png:https://hsmai.eu/wp-content/uploads/sites/15/2026/05/image_2026-05-11_151436815.png
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20270126
DTEND;VALUE=DATE:20270127
DTSTAMP:20260515T153021
CREATED:20260513T051549Z
LAST-MODIFIED:20260514T132322Z
UID:10000687-1800921600-1801007999@hsmai.eu
SUMMARY:HSMAI Europe Commercial Strategy Forum 2027 | Oslo
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”18667″ img_size=”full” css=””][vc_column_text css=”.vc_custom_1778644717443{margin-bottom: 0px !important;}”]Welcome to the HSMAI Europe Commercial Strategy Forum Oslo. \nThis event brings together hospitality professionals to exchange ideas\, build relationships\, and explore the latest strategies in revenue management\, sales\, marketing\, and distribution. \nAs an international organization\, HSMAI Europe combines global trends\, insights\, and expertise with strong local knowledge and speakers. By bringing together the best of both worlds\, we aim to create a highly relevant and impactful experience for the local market. \nOur goal is to provide an inspiring and interactive forum where commercial leaders can learn from each other\, discuss current challenges and opportunities\, and leave with fresh ideas\, practical insights\, and valuable connections.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][mk_padding_divider size=”25″][vc_btn title=”Read more & Register here” style=”classic” color=”violet” size=”lg” align=”center” css=”” button_block=”true” link=”url:https%3A%2F%2Feur.cvent.me%2F4ByGz9|target:_blank”][/vc_column][/vc_row]
URL:https://hsmai.eu/event/hsmai-europe-commercial-strategy-forum-2027-oslo/
ATTACH;FMTTYPE=image/png:https://hsmai.eu/wp-content/uploads/sites/15/2026/05/some-csf-oslo-2026-1920-x-1080-px-1.png
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