The HSMAI Day UK
2018-09-14 08:30 - 17:00 (Europe/London) | The Chesterfield Mayfair Hotel, London, 35 Charles St, Mayfair, London, W1J 5EB, United Kingdom
Welcome to The HSMAI Day UK
Chesterfield Mayfair Hotel
Friday 14 September from from 08:30-17:00
A full-day conference intended to provide you and your team an overview of current industry developments, focusing on subjects HSMAI considers important to put on the industry’s agenda. One of this year’s topic is Winning for customers and company culture through HSMAI Region Europe’s program, The Service Pledge. Tomorrow’s winners are companies that invest in their company culture and bringing the customer experience to the boardrooms. Your company culture and internal communication have a big impact on your reputation, repeat business and results, the Service Pledge program gives you tools to fine tune your management of these.
Target groups: GM´s and their leadership team, Destination Directors, Commercial Leaders, HR, RM Directors, Sales & Marketers and HQ.
It´s free to attend for HSMAI company members working directly in the hotel, event and travel industry.
We will end this productive day by handing out the HSMAI & Customer Alliance Guest Experience Award in co-operation with the German company Customer Alliance. The award is based on customer satisfaction data and reviews from different portals, such as TripAdvisor, booking.com, Hotels.com, Google, Facebook and more.

Program

08:30–09:00
Registration, coffee and networking

09:00- 09:10
Welcome
By Sylvia Kolk, Project Manager, HSMAI Region Europe

The moderator for the day will be Carl Weldon, COO Europe, The Hospitality Financial & Technology Professionals (HFTP)

09:10–09:45
Winning your customers with your culture!
By Frank Fiskers
He will share his thoughts about leadership and Winning your customers with your culture! Frank Fiskers has held leadership roles in the hotel industry for 25 years across multiple countries throughout Europe and Africa, and has held a number of top executive positions in reputable hotel corporations such as Carlson Rezidor Hotel Group and Hilton Hotels Worldwide. For more than seven years he was the President and CEO of Scandic Hotels and led Scandic to world-wide recognition and multiple awards for its outstanding work within sustainability. Scandic Hotels almost doubled from 130 to 280 hotels under his leadership. Frank left Scandic Hotels 1 July 2017 and he is now on the Scandic’s Board of Directors.

09:45–10:10
The current state of hotel rate parity in Europe, a deep dive into parity performance. OTA Insight will present findings from the first-ever Hotel Parity Report. Don´t miss it!

By Gino Engels CCO and Co-Founder, OTA Insight

10:10–11:00
Including Q & A
Can empathy survive technology?
By Eric O’Halleran, Executive coach, HSMAI Region Europe.
In an era where conferences are often run via satellite, when travel agencies are closing at an alarming rate and whole categories of front line staff are being replaced by computers, the value of human contact has grown with it’s rarity. This makes your service culture more important than ever before. AI does not yet do empathy or kindness or care; only your people can deliver that. What is your strategy to ensure that your people will have the greatest impact?
This session will look at stories of surprising successes and epic failures in the pursuit of marrying technology and service to deliver world-class customer service. Social media strategy, contact points, CRM and service recovery will live or die by the way your team deliver them. Our customers expect us to use technology, but we only exceed their expectations when we match technology with very human qualities; kindness, teamwork, humour and empathy.
Eric O’Halleran has over 30 years of experience in the travel industry. He believes that business success requires the best technology used by people who are the heart of their companies. He has worked with British Airways and other organisations to develop company cultures where people are motivated by a common purpose and a shared understanding, feel engaged and collaborate effectively to win for their customers.

11:00–11:20
Coffee break and networking

11:20–11:40

What Every Company Can Learn from Google’s Company Culture

By Edward Lines, Industry Manager, Google

11:40-12:10
The hybrid traveler – the needs of the 24/7 world we live in.
By Amanda Elder – Chief Commercial Officer, Kempinski Hotels
Amanda has a long and successful history in hospitality sales and marketing around the globe at leading companies such as Starwood, Marriott, and FHRI. At Kempinski she is responsible for all commercial areas for this noted global luxury hotel company, including marketing, branding, revenue, sales, PR, digital, distribution, and loyalty. In her short tenure at Kempinski, she has been recognized as a key part of the executive team and is the first woman to join the Kempinski Hotels management board.
Earlier this year Amanda was recognised by HSMAI Region Europe for being one of the ‘Top 20 Extraordinary minds and contributors of the industry’s Commercial & Revenue Optimization Leaders’.

12:10–13:10
Lunch and networking

13:10–13:30

Learn more about how London is promoting the city for events and corporate buyers

By Tracy Halliwell – Director of Tourism, Conventions & Major events, London & Partners

13:30–14:30
The changing skills and competences of future commercial leaders
By David Sparrow, Managing Director, DS Sales Solutions and member of HSMAI Region Europe Sales Advisory Board
The HSMAI Day UK will continue the debate from the HSMAI Region Europe Leadership Day about how both the customers and sales channels are changing and that it requires different competence of future executives and employees. It also requires a completely different interaction across disciplines and that we work less in “silos” within key areas that HSMAI has its focus:

Revenue Management
Marketing
Sales
Distribution
Culture & People
Innovation

After the presentation there will be a discussion and you will meet the following:

Jonathan Raggett, Managing Director, Red Carnation Hotels

Mia Touzin Leffler, Education Adviser, HSMAI Region Europe

Frank Wolfe, CEO, HFTP

Warren Mandelbaum, Director of Sales UK&I, IDeaS

14:30-14:50
Coffee break and networking

14:50-15:40
Roundtable discussions
Concurrent sessions held by specialists in their respective fields.
Two sessions x 25 minutes

1. Building a revenue management culture – or managing a revenue building culture?
For a hotel to deliver a revenue management strategy requires coordinated activity across a number of departments and roles. Common wisdom supports the need to build a revenue management culture in the organisation, but delivery of the strategy is often undermined by the differing departmental expectations and conflicts.
Is this a bad thing? How can the lack of status quo be turned to your advantage?
Michael Talbot, Sales Director Infor Hospitality UKI

2. How to fine-tune Revenue Management Strategy to impact reputation, repeat business & results
In today’s typical hotel IT eco-system, a seemingly endless quantity of accessible demand and market intelligence data is now available to help commercial hotel teams deploy more informed and effective strategies. It’s also helping foster an environment of clarity for hoteliers, bridging the gap between marketing ROI and sales retention efforts, ideally leading to more coherent business strategy.
How can revenue management take a lead in harnessing all this data, to not just assemble and coordinate it all amongst cross-functional departments, but to fully optimise it in the decision-making process?
Neil Corr, Head of Advisory services EMEA, IDeaS

14:50-15:40
(one session)
3. Company culture + Guest experience = Winners of tomorrow
To make a difference to the value of your brand: 50% of consumer product investments are being redirected towards customer experience innovations.
Could our ‘touch points’ work harder to create more ‘above and beyond’ experiences?
How ready are we to make AND deliver service pledges to our guests?
This is what HSMAI’s Region Europe’s Service Pledge initiative is about- join the session on how to engage teams in strengthening the value of your brand.
Mia Touzin Leffler Education Adviser, HSMAI Region Europe

15:40–16:25
Plenary exchange of experience/on-stage reflections. Energy, motivation, music.
We will end this productive day by handing out the HSMAI & Customer Alliance Guest Experience Award in co-operation with the German company Customer Alliance. The award is based on customer satisfaction data and reviews from different portals, such as TripAdvisor, booking.com, Hotels.com, Google, Facebook and more.

16:25
Drinks and networking

HSMAI Curate
2018-09-13 09:00 - 15:00 (Europe/London) | Claridge’s, Brook St, Mayfair, London, W1K 4HR, United Kingdom
With great pleasure HSMAI Region Europe would like to invite you to attend the Curate.

By invitation only
Thursday, 13th of September 2018
9.00 AM – 3.00 PM
Claridge’s, London
The moderator for the day: Frank Fiskers, former CEO, Scandic Hotels. He is now a member of the Scandic’s Board of Directors
After the success of our first European Curate in Amsterdam in April, we are very excited to organize this event again in London. The Curate is for senior executives who want to engage with other executives about cross-discipline issues impacting your company and our industry.
Curate is designed to identify, capture, and shape the executive-level content you need to focus on. Cross-disciplinary discussions, original research and interactive technology are used to explore the priority issues across the disciplines of culture & people, sales, marketing, distribution, revenue management and innovation. At Curate delegates will engage in a full day of invigorating cross-disciplinary discussions about emerging trends and crucial issues. Delegates will engage with colleagues and peers, sharing insights and experiences throughout this innovative forum.
To RSVP for yourself or the delegate from your organization, sign up here.
For more information about accommodation click here.
We look forward to hearing from you to ensure your organization’s participation in this unique day of thought leadership.

The HSMAI Leadership day
2018-09-12 11:00 - 21:30 (Europe/London) | Chesterfield Mayfair Hotel, 35 Charles St, Mayfair, London, W1J 5EB, United Kingdom
The HSMAI Leadership day will take place at Chesterfield Mayfair Hotel in London on September 12th
The Leadership Day is an internal event, just for our Advisory Board members from the industry, staff and the sponsors for the event.
The Leadership Day gives HSMAI Europe volunteers the opportunity to discuss and analyze the industry’s organizational challenges together with their peers in the hospitality industry. The day starts with members of all HSMAI Region Europe Advisory Boards gathering together to discuss current trends and challenges of the industry.
The program will start at 11 am with the separate meetings of all six Advisory Boards, including the two new ones Innovation and Culture & People. The second part of the day and evening they will share the outcome of these respective meetings, since HSMAI is working more and more across disciplines and less in silos. The day is followed by a reception/dinner.
Please sign up here for the Leadership Day:
https://www.eventbrite.co.uk/e/hsmai-leadership-day-tickets-47225279081
Program

Time
What

10:30-11:00
Registration Networking coffee

11:15-11:25
Welcome by Ingunn Hofseth, President & CEO, HSMAI Region Europe

The Moderator for the day is:
Steven Dow, Vice President of Revenue Management – Europe, Diamond Resorts and Vice Chair for HSMAI Region Europe Revenue Management Advisory Board

11:25-12:00
Personal introduction by all attendees

12:00-15:00

The program will start with separate meetings of the six Advisory Boards.
All meetings will take place in the same room. One round table per Advisory Board.
The Advisory Board meetings are opportunities for top executives to engage in a highly interactive roundtable format unique to HSMAI Region Europe, facilitating a deeper understanding of the factors driving change, and enabling them to find answers specific to their own business.
Part of the topics will be:
* What are the top issues facing your discipline today?
* If your business’ priorities have changes in the last year, what have you shifted away from, and to?
* What components and competences need HSMAI’s attention?
* What is the next thing coming at us? Is it an opportunity, or a challenge?
* Commercial Summer Camps 2019
Including working lunch: 13:00 – 13.30

15:00- 15:30
Coffee break

15:30-16:00
Meet some of our sponsors:

“Technology in the Hospitality Industry” – Heuvelman Sound & Vision
By Frank Jongbloets, Commercial Manager and Steven Zegelaar, Marketing Manager

IDeaS, by Guy Barnes, Director Strategic Accounts, EMEA

OTA Insight, by Gino Engels, CCO and Co-Founder

TripAdvisor, by Adrian Hands, Sr Sales Director, Enterprise Accounts EMEA

16.00-16.10
Update on the HSMAI Region Europe – Digital Expert
By Margitte Verkruijsse-Reiner, Project Manager, Digital Expert program, HSMAI Region Europe

16:10 – 18:45

Presentation of the outcome of the Advisory Boards meetings to all attendees, followed by an interactive debate across disciplines.

Sales
Sales Advisory Board – Anant Vithlani, Vice President Sales, Nordic Choice Hotels and Chair of the HSMAI Region Europe Sales Advisory Board

Culture & People

Culture & People Advisory Board – Victoria Roos-Olsson, Senior Leadership Consultant, FranklinCovey and member of the HSMAI Region Europe Culture & People Advisory Board

Innovation
Innovation Advisory Board – Morten Rynning, Founder, Aispot, and member of the HSMAI Region Europe Innovation Advisory Board

Marketing
Marketing Advisory Board – Paul Mulcahy, Senior Vice President Commercial, Mövenpick and Chair of the HSMAI Region Europe Marketing Advisory Board

Distribution
Distribution Advisory Board – Nina Nieminen, Director of Revenue management and distribution SOKOS Hotels – SOK Travel and Hospitality Industry Chain Management and Chair of the HSMAI Region Europe Distribution Advisory Board

RM

Revenue Management Advisory Board – Steven Dow, Vice President of Revenue Management – Europe, Diamond Resorts and Vice Chair of the HSMAI Region Europe Revenue Management Advisory Board

18:45 – 19:00
Presentation of the selected task force for the HSMAI Region Europe
– Commercial Summer Camp 2019.

19:00 – 21:30
Reception & Dinner @ The Chesterfield Mayfair Hotel

A big thank you to our partners for the Leadership Day

Pre Workshop Certification- Winning for Customers- The Service Pledge
2018-09-10 - 2018-09-12 | The Chesterfield Mayfair Hotel, London, 35 Charles St, Mayfair, London, W1J 5EB, United Kingdom

Holland Educational
2018-06-07 08:00 - 17:00 (Asia/Shanghai) | Holland
More information to come!

HSMAI breakfast meeting, Oslo
2018-05-24 08:30 - 11:00 (Asia/Shanghai) | Høyskolen Kristiania, Kirkegata 24, Oslo, 0153, Norway

CRME
2018-04-11 10:00 - 15:00 (Europe/Amsterdam) | Hotel Novotel Amsterdam City, 10 Europaboulevard, Amsterdam, NH, 1083 AD, Netherlands
HSMAI Region Europe will be in Amsterdam for the CRME certification on Wednesday April 11th
HSMAI Region Europe will host an interactive Revenue Management workshop, after which the participants will complete the globally recognised CRME certification exam.
The certification workshop will take place at Novotel Amsterdam City from 10 am until 3 pm.
The more you know, and the more you can prove you know, the better ROI you can provide to your employer or prospective employer, the more you can improve your company’s bottom line, and the better you can position yourself in your chosen discipline.
About the CRME
The CRME designation is recognition that you are:

A professional in the field of revenue management and clearly conversant with its intricacies and importance
Competent to develop an infrastructure to support revenue management within the framework of an organization
Able to maximize revenue opportunities and optimize profits by managing revenue
Capable of making informed decisions to accept or reject pieces of business to meet overall organizational goals
Proficient at the art and science of revenue management

HSMAI Region Europe ROC & DOC 2018 and Prize Awards
2018-04-10 08:00 - 22:30 (Europe/Amsterdam) | Hotel Novotel Amsterdam City, 10 Europaboulevard, Amsterdam, NH, 1083 AD, Netherlands
Shaping the future
Collaborate and Interact with thought-leaders
Join us at Hotel Novotel Amsterdam City in Amsterdam Tuesday 10 April and Wednesday 11 April 2018
Tuesday: HSMAI ROC & DOC and The HSMAI Awards
Wednesday: Curate – An HSMAI Executive Insights Forum (for organisational members only)
Wednesday: MeetConnect – for professionals involved in event and conference purchases and/or booking and administration
Wednesday: The Certified Revenue Management Executive certification, CRME

Accommodation at Novotel Amsterdam City
We have reserved guestrooms at €154,00 per room per night based on single use. This rate is including breakfast but excluding 6% city tax. The supplement for a hotel room double use is € 20,00.
Rooms can be booked here
Co-located with HITEC Amsterdam

Sign up today! Early Bird rate expires February 28th!

Early Bird, HSMAI industry member: 395 euro
Early Bird, non HSMAI industry member: 515 euro
Early Bird, HSMAI vendor member: 495 euro
Early Bird, non HSMAI vendor member: 615 euro

The prices include: Coffee breaks, lunch, aperitif, wine, dinner with entertainment and awards ceremony.

TOPIC
WHEN
WHAT

Meet the team

08:00
Registration, exhibitor showcase, networking and coffee

The vision

09:00
Welcome & update
The changing skills and competences of future commercial leaders
By Ingunn Hofseth, President & CEO, HSMAI Region Europe and each Advisory Board Chair to present/show their vision of collaboration for the future.

Office landscape (Stock photo from Photo Alto¢)

The opportunity

09:30
Speaker TBA

The possibilities

10:00
Innovation in hospitality – is technology doing its job? What is Google doing in the travel sphere with the consumer products they have launched and what will be the impact on your business? Customer behavior & customer centricity – what does this mean for revenue optimization?
Klaus Kohlmayr, Chief Evangelist, IDeaS, has an in-depth conversation with Tim Davis, Managing Director, PACE Dimensions, and Satyan Joshi, Hotel Ads Business Leader, Google, and invites the audience to participate in the discussion.Klaus has challenged the status quo on pricing and revenue management for the last 20+ years. He has co-created new approaches to pricing, developed and successfully implemented services to elevate revenue management and pricing processes across the world. He continues to think different how companies should achieve optimal revenues through forecasting and pricing.

Tim has 20 years international Commercial and General Management experience gained in Hospitality, Travel and Technology industries. In depth expertise in Distribution, eCommerce, Marketing and implementing technology to drive business advantage. Last 3 years transformed business processes and technology across Hotel Operations, Commercial and Finance functions on a worldwide basis. Before he joined Pace he was the SVP Commercial Development & IT at Hilton.

Satyan leads the Hotel Ads Business at Google’s UK Team, where he is responsible for building and maintaining key partner relationships within the accommodation sector and advises on best practices with Hotel Ads. Satyan joined Google in 2005 having already worked in Online Media for seven years, bringing a wealth of established digital experience.

10:45
Coffee break and exhibitor showcase

11:05
Social Media blueprint for brands, what is next for social media and how to stay ahead of the curve this year – The changing consumption of media: Digital Era
By Steven Bartlett, CEO, Social Chain
Steven is the 25-year-old CEO of The Social Chain Group. The Social Chain Group deliveries annual revenues in excess of 100m and consists of over 20 companies within Marketing, Media, Commerce, and Technology. Steven founded two of the flagship companies within the group; Social Chain and Media Chain. Social Chain is now Europe’s leading social marketing agency working with brands such as Coca Cola, Apple, FIFA and Warner Music. Media Chain is one of the largest media owners in the world, reaching billions of people online every month. Steve is now an established speaker, investor and was recently named the most influential young entrepreneur in the industry. We will end the session by interviewing Steven about the change in consumer behaviour in the hotel and travel industry the way he sees it.

12:30
Lunch and networking

13:30
The Expert Debates

Kelly McGuire and Steven Dow introduce industry experts with opposing viewpoints that challenge the status quo and will help set the stage for innovation and change in the industry.

14:00
New metrics / KPI
Cindy Estis-Green will introduce the topic of new metrics and the need to look to the future for these. Stan Josephi will present the result of the HSMAI survey on Revenue Management Metrics. Followed by a panel discussion with the following:

14:45
PANEL: Shaping the future for the independent hotel
Moderator to ask independent hotel representatives what they see for their future and the challenges they have.

15:05
Coffee break and exhibitor showcase

Collaborate and Action

15:30
Roundtable discussions
Concurrent sessions held by specialists in their respective fields.
Three sessions.

Has my crystal ball stopped working?
Is upsell revenue a priority for your company in 2018? Learn what you are missing, from the Industry Leader
Navigating the changing distribution landscape
Stop pricing like your grandma!
How restaurants can work with Revenue Management
Social Branding 2018
Take back your business – boost direct with true
personalization
Learn more about what is affecting your cost of acquisition across both direct and indirect channels and find ways to use the intelligence to reduce your cost of distribution to increase net RevPAR
Using AI to expand your revenue potential with CRM throughout the guest journey
The importance of online reputation
Localization & the Emerging Market Traveler
Tours & Excursions (a case study with a hospitality group) – Speaker TBC
New metrics / KPI- The session from 14:00 continues
Cross Channel Communications – Speaker TBC
Digital storytelling – Speaker TBC
Budgeting and management – Speaker TBC

1. Infor: “Has my crystal ball stopped working?”
A frequent discussion with hoteliers is the unpredictability of the market and the changing behaviour of their guests. It is becoming harder to predict what will happen in the coming months.
Weeks that would normally be busy appear quieter, whilst weeks that are expected to be slow fill with unexpected demand. Guests seem to behave in ways that they never used to before. The change is blamed on many things: ease of booking, transparency of supply, the OTAs and even the millennials. Is there anything we can do to make our business easier to forecast?
The answer is YES. Let us share some insights on how to better forecast your business and how to better understand your guest’s behaviour.Niels Mekenkamp, ‎Director Hospitality Pre-Sales – EMEA – ‎Infor

2. NOR1: Is upsell revenue a priority for your company in 2018? Learn what you are missing, from the Industry Leader
Thomas Amann, Director of Global Business Development & Strategic Partnerships, NOR1

Darko Bosancic, Regional Director, Business Development- EMEA, NOR1

3. OTA Insight: Navigating the changing distribution landscape.
Use smarter data insights to optimise pricing and revenue strategies across online channels.
Tijl Speetjens, Business Development Manager Benelux & Nordic Countries, OTA Insight

4. Ideas: Stop pricing like your grandma!
Join IDeaS in this thought-provoking roundtable discussion on pricing. Agile pricing is one of many ways hotels are now able to price – by person, all inclusive, agile, BAR by XYZ … ultimately the journey is to offer consumers the relevant, granular and personalized choices during their shop and booking path, and pricing needs to follow accordingly.Neil Corr, Senior Consultant, EMEA, IDeaS

5. AccorHotels: How restaurants can work with Revenue Management
Kate Walsh, Director, Total Revenue Management Global at AccorHotels

6. Trigger: Social Branding 2018
October 2015 Trigger was named the world’s best creative PR agency at the Global SABRE Awards in Miami. At the same time, the campaign “Stop the Wedding” for Plan Norway was voted the third best of the world. Trigger competed against more than 400 of the premier PR agencies in the world. The award is conducted under the auspices of The Holmes Report, a leading PR magazine with long traditions for studying and analyzing the global PR industry.Babak Behrad, Creative Planner, Trigger

7. Duetto: Take back your business – boost direct with true personalization
Michael Schaeffner, Director DACH, Duetto

8. Fornova: Learn more about what is affecting your cost of acquisition across both direct and indirect channels and find ways to use the intelligence to reduce your cost of distribution to increase net RevPAR
Arunn Ramadoss, Director of Marketing at Fornova

9. Cendyn: Using AI to expand your revenue potential with CRM throughout the guest journey
Gain actual intelligence (AI) from your hotel CRM to amplify hotel offerings and cut through the noise of the crowded travel space. In this session, we’ll discuss how to consolidate and leverage your hotel’s valuable data to create meaningful, personalized experiences that drive engagement, direct bookings, loyalty and higher ROI while putting guests at the center of what you do. With an AI foundation, we’ll show you how hoteliers have made more informed decisions to expand their marketing reach, be quicker to market and track real-time success for their properties. Jeff Down, Regional Director of Sales – EMEA, Cendyn

10. Lifted Imaging: The importance of online reputation
The importance of online reputation, how to manage it, how it’s not going away, but bring it all back around to good old customer service. Ultimately it’s how we treat customers and how they behave due to that treatment that will allow us to optimise on revenue.Victoria Pearce, Reputation Marketing Consultant, Lifted Imaging

11. translations.com: Localization & the Emerging Market Traveler
Niklas Schlappkohl, Global Senior Director, Digital Travel Solutions, translations.com

More speakers for the rest of the above topics for the roundtables, will be updated on this page in the weeks to come.

Roundtable discussions – Session 2
A repetition of the above mentioned roundtable session 1, in order to allow participants to cover topics of their own choice.

Roundtable discussions – Session 3
A repetition of the above mentioned roundtable session 1, in order to allow participants to cover topics of their own choice.

17:00
We are now ready to present back to the wider group from the roundtables sessions the concrete actions everyone can take
Are we ready? Assessing the skills sets and capabilities of the people in the industry.

The HSMAI Awards

18:00
Drink reception

18:30
The HSMAI Awards
Welcome by HSMAI

Sit-down three-course dinner with Awards and entertainment

Alejandro Fuentes is confirmed as the entertainment for the Award Ceremony. There will be a DJ, sax, drums, songs and great entertainment from them.

23:00
Closing

Sign up today!

You will meet (in alphabetical order):

Office landscape (Stock photo from Photo Alto¢)

A Big Thank You to our Partners!
HSMAI Region Europe Amsterdam events co-located with HITEC Amsterdam

HSMAI Region Europe Diamond Sponsor

HSMAI Region Europe ROC & DOC Preferred Gold Sponsor

HSMAI Region Europe ROC & DOC Gold Sponsor

HSMAI Region Europe ROC & DOC Gold Sponsor

HSMAI Region Europe ROC & DOC Gold Sponsor

HSMAI Region Europe ROC & DOC Silver Sponsor

Breakfast seminar "How to reach the Chinese market better"
2018-03-08 08:30 - 11:00 (Europe/Berlin) | Hilton Berlin, Mohrenstraße 30, Berlin, Berlin, 10117, Germany
HSMAI Region Europe invites you to a seminar on
How to reach the Chinese market better
Hilton Berlin at the Executive Lounge on Thursday March 8th
8.30 AM – 11 AM
With 1.38 billion people and the economy growing at 6.7% (source: World Bank); and with only 6% of the population had passports in 2016 (source: Forbes) surely it is a huge market where the European hospitality industry can target. Still it is a misconception that China is an easy market.
At HSMAI, we are putting together a special presentation on this interesting topic, especially 2018 is the official China-EU Tourism Year.
We will cover:

The potential of the market
The latest trend (the image of everyone coming in tour groups, following someone holding a yellow flag, and visiting 7 countries in 5 days is no longer valid)
Overcoming the barrier of the Great Firewall of China
Utilising Chinese social media (especially Weibo and WeChat) to connect with Chinese audience
Establishing a bullet-proof website inside China
Get “visible” in China

By Cho Wong and Deiv Salutskij from Compass Edge Europe
More about Cho Wong: Before establishing Compass Edge Europe last December, Cho Wong was the MD of Supranational Hotels. He was heavily involved in building a team of account managers and sales managers to support the GDS and distribution/RFP services for hotels. Cho was also Sales Director at Pegasus Solutions and GM of a Sino British hotel booking service – SHTJ in Beijing. Cho was trained as a civil engineer but because of his interests in hospitality, he successfully completed the Revenue Management certification by HSMAI.

More about Deiv Salutskij: Deiv has more than 40 years in the hospitality industry in four continents with Internationally known chains like Hilton, Sheraton,IHG, Ramada Hotels and private hotels in v
arious management positions as well as General Manager positions. His network among tour operators is truly international covering the most important markets for the Nordics in the Far East, Middle East, Europe and the US. He has also been heavily involved in establishing GDS (Global Distribution Channels like Amadeus, Sabre, Gallileo and alike in Restel). He is the past Global President of Cornell Hotel Society and presently the President of Finland, Russia and the Baltics and thru this network able to stay up to date with our industry´s latest trends.
HSMAI has reserved the Boardroom at the Executive Lounge at the Hilton Berlin. We have limited space there for just 10 guests at each seminar so we will offer the seminar twice.
Join the breakfast seminar at 8:30 AM with breakfast first and we continue with the seminar until 11.00 AM Q & A included.
It is free to attend if you are working directly in the hotel and travel industry. We will also do this seminar in Amsterdam on March 20th and in Oslo on May 24th. Other cities coming up soon.
Please note: Your attendance to this event is free of charge, but not entirely without obligation. If you register, we expect you to attend. If, for any reason, you are not able to attend please let us know by phone, text message or e-mail.
You can cancel your registration until 24 hours before the start of the event. After that and in case of no-show we will charge you € 95,- plus VAT. Thank you for your understanding.

HSMAI Region Europe´s first event in Amsterdam
2018-01-29 16:00 - 19:00 (Europe/Amsterdam) | DoubleTree by Hilton Amsterdam Centraal Station, 4 Oosterdoksstraat, Amsterdam, NH, 1011 DK, Netherlands
You are invited to our first official national event in Amsterdam on January 29th from 16.00-19.00 at the DoubleTree by Hilton Amsterdam CS.
It is free for HSMAI members.

Program
16.00 – 16.30 Welcome & registration

16.30 – 17.30 How to innovate to catch up with future travel
Technology is changing the way we travel. Innovation is required to stay competitive in the hotel and travel industry. But how to spot and decide which technology and innovation may change the future of travel. We will be looking into some of today’s hypes and digital opportunities for 2018.
Meet innovator Morten Rynning. He is Co- founder of Aispot and CityQ. Aispot makes a mobile platform and shared apps for the travel industry. CityQ is a new electric vehicle and ride sharing service to reduce car traffic in cities.

17.30 – 19.00 New Years Drinks

How to register? Please follow this link to register for this event.
Hope to see you there!

Cancellation Policy Your attendance to this event is free of charge, but not entirely without obligation. If you register, we expect you to attend. If, for any reason, you are not able to attend please let us know by phone, text message or e-mail. You can cancel your registration until 24 hours before the start of the event. After that and in case of no-show we will charge you € 95,- plus VAT. Thank you for your understanding.

ROCET og CRME
2018-01-18 09:00 - 16:00 (Europe/Oslo) | Henrik Ibsens gate 100, 100 Henrik Ibsens gate, Frogner, Oslo, 0255, Norway

HSMAI Markedsføringsprisene 2017 på Scandic Fornebu
2018-01-10 18:30 - 23:30 (Europe/Oslo) | Scandic Fornebu, Martin Linges vei 2, Fornebu, 1364, Norway
Velkommen til HSMAI Prisene 2017!
Om kvelden onsdag 10. januar 2018 går reiselivets «Oscarutdeling», HSMAI Prisene av stabelen på Scandic Fornebu. Etter den like store begivenheten, HSMAI Møte- og Eventbørsen har funnet sted på dagtid, kårer og feirer vi de beste markedsførerne.
HSMAI Prisene byr på mingling og aperitiff, festmiddag og topp underholdning, foruten aftenens høydepunkt, prisutdelingene i de respektive kategoriene.
For å sende inn bidrag trykker du på “send inn bidrag” øverst på menylinjen. Bidrag må sendes inn snarest og innen mandag 27. november!
Nå kan du også melde deg og ditt team på festen, dette gjør du ved å trykke på “meld deg på festen” øverst på menylinjen.
Pris for å delta på prisfesten er:
Early bird:

HSMAI medlem 1095,- eks moms.
Ikke HSMAI medlem 1495,- eks moms.

Early bird prisen går ut mandag 27. november. Da øker prisene til:

HSMAI-medlem: 1495,- eks moms.
Ikke HSMAI-medlem: 1895,- eks moms.

Prisen inkluderer aperitiff, middag og underholdning. Vi starter kl. 18:30
Om du har spørsmål er det bare å kontakte oss. Du finner våre kontaktopplysninger ved å trykke her.

CANCELLATION POLICY: Cancellations received three weeks prior to the conference will receive a full refund less a 75 Euro administrative fee. Cancellations received between three and one week out are entitled to a 50% refund. Cancellations received within one week will not be refunded. All cancellations must be received in writing.

HSMAI Afternoon event in Stockholm on Brand Intimacy in Hospitality
2017-12-07 15:00 - 18:00 (Europe/Stockholm) | Sheraton Stockholm, Tegelbacken 6, Stockholm, 101 23, Sweden

HSMAI Afternoon event in Oslo on Brand Intimacy in Hospitality
2017-11-30 15:00 - 18:00 (Europe/Oslo) | THE THIEF, Landgangen 1,, Oslo, 0252, Norway

HSMAI Region Europe ROCET in London Wednesday November 8th 2017
2017-11-08 09:00 - 19:00 (Europe/London) | London, London, England, United Kingdom
