Commercial Strategy Forum | Paris
2026-11-05 | Paris Expo Porte de Versailles, 1 Pl. de la Prte de Versailles, Paris, 75015, France
Welcome to the HSMAI Europe Commercial Strategy Forum Paris
Co-Located with EquipHotel Paris
This event brings together hospitality professionals to exchange ideas, build relationships, and explore the latest strategies in revenue management, sales, marketing, and distribution.
As an international organization, HSMAI Europe combines global trends, insights, and expertise with strong local knowledge and speakers. By bringing together the best of both worlds, we aim to create a highly relevant and impactful experience for the local market.
Our goal is to provide an inspiring and interactive forum where commercial leaders can learn from each other, discuss current challenges and opportunities, and leave with fresh ideas, practical insights, and valuable connections.
We would be delighted to have you join us and look forward to a great day together in Paris.

Power Up | Amsterdam | November 2026
2026-11-12 15:00 - 18:00 (Europe/Amsterdam)
Power Up | Amsterdam | November 2026 📅 Thursday, 12 November 2026
⏰ 3:00 pm – 6:00 pm
📍 Amsterdam
HSMAI Europe returns to Amsterdam in November with a dynamic Power Up session. Join leaders from across the hospitality sector for an engaging event packed with practical insights, real-world strategies, peer exchange, and valuable networking opportunities.
HSMAI Europe members will be eligible to sign up once registrations are open.

Connecting Future Leaders | Amsterdam
2026-11-12 15:00 - 18:00 (Europe/Oslo)
Connecting Future Leaders Amsterdam Welcome to Connecting Future Leaders event in Amsterdam! This gathering is divided into two parts: first, an educational program, followed by a networking session.
Connecting Future Leaders (CFL) is a platform that brings together young leaders, talents, and others in the travel industry aged 35 and below to share experiences, build networks, and exchange professional insights. 📅 12 November, 2026
🕘 3:00 PM–6:00 PM
📍Amsterdam For questions, contact us at postbox@hsmai.eu

Connecting Future Leaders | Paris
2026-11-19 18:00 - 21:00 (Europe/Oslo)
Connecting Future Leaders Paris Welcome to Connecting Future Leaders event in Paris ! This gathering is divided into two parts: first, an educational program, followed by a networking session.
Connecting Future Leaders (CFL) is a platform that brings together young leaders, talents, and others in the travel industry aged 35 and below to share experiences, build networks, and exchange professional insights. 📅 19 November, 2026
🕘 6:00 PM–9:00 PM, including networking and drinks
📍Paris For questions, contact us at postbox@hsmai.eu

Power Up | Athens | November 2026
2026-11-20 18:00 - 20:00 (Europe/Athens)
Power up | Athens | November 2026
📅 Date: Friday, 20 November (In Conjunction with XENIA 2026)
⏰ Time: 6:00 pm – 8:00 pm (followed by networking & drinks)
📍 Location: Athens, Greece Free registration for HSMAI Europe Members
We would be delighted to have you join us. Registrations are open – Secure your spot today!

Connecting Future Leaders | Athens
2026-11-20 18:00 - 20:00 (Europe/Moscow)
Connecting Future Leaders Athens Welcome to Connecting Future Leaders event in Athens ! This gathering is divided into two parts: first, an educational program, followed by a networking session.
Connecting Future Leaders (CFL) is a platform that brings together young leaders, talents, and others in the travel industry aged 35 and below to share experiences, build networks, and exchange professional insights. 📅 20 November, 2026
🕘 6:00 PM–8:00 PM, followed by networking and drinks
📍Athens For questions, contact us at postbox@hsmai.eu

Commercial Strategy Week 2027
2027-01-13 - 2027-01-15
Welcome to
Commercial Strategy Week 2027
After the highly successful 2026 Commercial Strategy Week, we are thrilled to announce that we will be returning to London once again next year, from January 13th to 15th, 2027! We’re excited to once again set the stage for insightful discussions, networking, and the latest industry advancements.
HSMAI Europe’s Commercial Strategy Conference – the evolution of HSMAI ROC – reflects the development of marketing, revenue optimization, sales, and other commercial functions into new and evolving commercial strategy organisations inside many hotel companies.
The conference — and pre- and post-conference certifications, leadership day, training and roundtables — will equip commercial professionals and leaders with the skills, knowledge, and strategic vision necessary to navigate the ever-evolving landscape of hotel commercial strategy while driving profit throughout the customer journey. SAVE THE DATES FOR COMMERCIAL STRATEGY WEEK 2027:

Pre-conference workshops and trainings | Wednesday, 13th January

Main conference and HSMAI Awards Europe | Thursday, 14th January

Post-conference roundtables (by invitation only) | Friday, 15th January

HSMAI Europe Commercial Strategy Forum 2027 | Oslo
2027-01-26
Welcome to the HSMAI Europe Commercial Strategy Forum Oslo.
This event brings together hospitality professionals to exchange ideas, build relationships, and explore the latest strategies in revenue management, sales, marketing, and distribution.
As an international organization, HSMAI Europe combines global trends, insights, and expertise with strong local knowledge and speakers. By bringing together the best of both worlds, we aim to create a highly relevant and impactful experience for the local market.
Our goal is to provide an inspiring and interactive forum where commercial leaders can learn from each other, discuss current challenges and opportunities, and leave with fresh ideas, practical insights, and valuable connections.

Commercial Strategy Forum | Athens
2027-04-15
Welcome to the HSMAI Europe Commercial Strategy Forum Athens.
This event brings together hospitality professionals to exchange ideas, build relationships, and explore the latest strategies in revenue management, sales, marketing, and distribution.
As an international organization, HSMAI Europe combines global trends, insights, and expertise with strong local knowledge and speakers. By bringing together the best of both worlds, we aim to create a highly relevant and impactful experience for the local market.
Our goal is to provide an inspiring and interactive forum where commercial leaders can learn from each other, discuss current challenges and opportunities, and leave with fresh ideas, practical insights, and valuable connections.
We would be delighted to have you join us and look forward to a great day together in Athens.
