Connecting Future Leaders | London | June
2025-06-11 18:00 - 20:00 (Europe/London) | Park Plaza Riverbank London, 18 Albert Embankment, London, London, SE1 7TJ, United Kingdom
Connecting Future Leaders in London

The Talent Crisis in Hospitality: Attracting and Retaining Future Leaders
📅 Date: Wednesday, 11th June
⏰ Time: 6:00 pm – 7:30 pm (followed by networking & drinks)
📍 Location: Park Plaza Riverbank London Welcome to another Connecting Future Leaders event in London! This gathering is divided into two parts: first, an educational program, followed by a networking session. Connecting Future Leaders (CFL) is a platform that brings together young leaders, talents, and others in the travel industry aged 35 and under to share experiences, build networks, and exchange professional insights.
The Talent Crisis in Hospitality: Attracting and Retaining Future Leaders
Overview:The hospitality industry is experiencing a talent shortage, especially among younger generations who seek flexibility, purpose, and clear paths for career growth. This session explores how the industry can better attract, retain, and nurture the next generation of leaders.
Why It Matters:A strong, engaged workforce is essential to the success of hospitality. Understanding what young professionals value in their careers is key to shaping a resilient and forward-thinking industry.
Session Format:

Opening discussion on workforce trends and post-pandemic challenges
Insights from HR leaders, recruitment experts, and emerging hospitality talent
Strategies for effective mentorship, career progression, and workplace culture
Interactive dialogue: what do young leaders need to thrive?

Featured Speakers include:
Anna Herbertsson Munthe
Regional HR Business Partner – Hotels EMEA
Wyndham Hotels & Resorts EMEA

Roland Seddon
Managing Director
MRK Associates

Free participation. Register now to secure your spot! The session is put together by the below HSMAI Europe Rising Leader Council members and they are there to welcome you:
Kevin Passon
Key Account Director
IHG Hotels & Resorts

Scarlet Payne
PR & Content Specialist EMEA
Wyndham Hotels & Resorts EMEA

Angel Shtrbevski
General Manager Moxy Southampton
Hotel Co 51
For questions, contact us at postbox@hsmai.eu

Commercial Career Start Program - All Tracks
2025-06-11 17:00 - 18:30, 2025-06-04 17:00 - 18:30, 2025-05-28 17:00 - 18:30 (Europe/Amsterdam)
HSMAI Europe Commercial Career Start program supports hospitality final-year students and recent graduates in transitioning from studying to their first roles in sales, revenue, or marketing in the industry.
This program complements academic learning by providing practical insights into entering and succeeding in the industry with the knowledge gained at school or university.
The program will last four months, from March 2025 to June 2025, and will include group weekly online sessions of 1.5 hours each for one track. The program offers three tracks: Sales, Revenue, and Marketing, and participants are free to choose which track(s) to follow.
Click here for more information

Designing Leverage of MICE Potential in the Business Mix (By-Invitation-Only Workshop)
2025-06-03 15:00 - 18:00 (Europe/Oslo) | Radisson Blu Waterfront Hotel, Nils Ericsons Plan 4, Stockholm, 111 64, Sweden
Designing Leverage of MICE Potential in the Business Mix

By-Invitation-Only Workshop
📅 Date: Tuesday, June 3rd, 2025
🕔 Time: 15:00 hrs – 18:00 hrs (followed by networking & drinks)
📍 Venue: Radisson Blu Waterfront, Stockholm
An Exclusive MICE Strategy Experience Comes to Stockholm
We’re excited to bring a high-impact, MICE strategy workshop to Stockholm—a special, condensed edition of our popular session in London, where industry leaders gathered to explore how to unlock the full potential of MICE in today’s business mix.
Following the success of the January session, we’re once again joined by Mark Struik and Thijs Peters, Partners at Conventus Consultants, who will return to moderate the day’s agenda with their signature energy and expertise.
As HSMAI Europe continues to strengthen its regional focus, we’re sharpening our lens on MICE, delivering greater insight, tools, and collaboration opportunities to those shaping commercial strategy.
Why Attend?
This highly curated workshop dives deep into the evolving MICE landscape, tackling key themes through a strategic, results-driven lens:

MICE marketing & sales innovation
RFP process optimization
Distribution and channel strategy
Yield and revenue management
Sustainability integration
Upskilling & training
Actionable MICE data insights

Who Should Join?
This event is tailored for hoteliers, commercial strategists, revenue leaders, and sales & marketing professionals eager to gain new insights and expand their network.
Please note this is a by-invitation-only workshop and all registrations will be pending approval! We’re shaking things up and bringing a powerful workshop on MICE strategy to Stockholm—a condensed version of our highly successful “Designing Leverage of MICE Potential” workshop we hosted in January in London, that was moderated by Mark Struik and Thijs Peters, Partners at Conventus Consultants.
Mark and Thijs will join us in Stockholm too and will be our moderators.
As HSMAI Europe expands and our members would like to increasingly prioritise MICE, we are dedicated to enhancing our focus on this both locally and regionally. MICE Data will also be given a lot of focus during this day.
Key Objective

We’ll be examining this from multiple perspectives, including MICE marketing & sales, the RFP process, distribution networks, yield management, sustainability, training, and data analysis.

What’s on the Agenda?
🎯 MICE Workshop – A special condensed version of our successful “Designing Leverage of MICE Potential” workshop that took place in London.
Who Should Attend from your company?
This event is tailored for hoteliers, commercial strategists, revenue leaders, and sales & marketing professionals eager to gain new insights and expand their network.
Please note this is a by-invitation-only workshop and all registrations will be pending approval!

Commercial Career Start Program – Marketing Track
2025-05-22 17:00 - 18:30, 2025-05-15 17:00 - 18:30, 2025-05-08 17:00 - 18:30, 2025-04-24 17:00 - 18:30, 2025-04-17 17:00 - 18:30, 2025-04-10 17:00 - 18:30 (Europe/Amsterdam)

Commercial Career Start Program – Revenue Track
2025-05-21 17:00 - 18:30, 2025-05-14 17:00 - 18:30, 2025-05-07 17:00 - 18:30, 2025-04-30 17:00 - 18:30, 2025-04-23 17:00 - 18:30, 2025-04-16 17:00 - 18:30, 2025-04-09 17:00 - 18:30 (Europe/Amsterdam)

Commercial Career Start Program – Sales Track
2025-05-20 17:00 - 18:30, 2025-05-13 17:00 - 18:30, 2025-05-06 17:00 - 18:30, 2025-04-29 17:00 - 18:30, 2025-04-22 17:00 - 18:30, 2025-04-15 17:00 - 18:30, 2025-04-08 17:00 - 18:30 (Europe/Amsterdam)

Power Up | Madrid | Revenue Management
2025-05-08 15:00 - 19:00 (Europe/Madrid) | Calle de Alfonso XII, 62, 1 Izquierda, Madrid, 28014, Spain
Power up Madrid- Mastering Ancillary Revenue: Monetizing More Than Just Rooms 📅 Date: Thursday, 8th May
⏰ Time: 15:00 – 19:00
📍 Location: Radisson Hotel Group Centre of Excellence, Madrid
Join us for an exciting and insightful evening in Madrid. Get ready to ‘Power Up’ your strategies, and unlock the immense potential of ancillary revenue.
What’s on the Agenda?
🤝 Welcome and opening notes by Marina Maydanyuk, Revenue Systems Supervisor (EMMA CRS Global Projects) at Radisson Hotel Group and HSMAI Europe.
💡 Panel Discussion: We are kicking of the evening with a panel discussion on “Ancillary Revenue Playbook – Maximizing Spend Per Guest”. How can you increase total revenue per stay with strategies across food & beverage, wellness, local experiences, and retail?
The panel discussion is moderated by Dimitar Avramov, Associate Director of Revenue Management at Radisson Hotel Group. On the panel: Mónica Conde Escalza, Regional Director of Revenue Optimization at Radisson Hotel Group, Verónica González G-N, Global Head of Hotel Account Management, Hospitality Distribution at Amadeus & Nikita Rybkin, Revenue Technology Supervisor at Radisson Hotel Group.

📍 Roundtables: Following on from the panel is an opportunity for deeper discussions focusing on “Madrid Market Insights”. What experience can you bring to the table?

🍷 Networking & Drinks: Wrap up the evening with great conversations, light food, and drinks in a relaxed setting. Connect with fellow industry leaders, exchange ideas, and build meaningful relationships.

Join us for a day of learning, networking, and inspiration. Don’t miss out on this opportunity to stay ahead in the hospitality industry. Secure your spot today!

Power Up | Amsterdam | May
2025-05-06 15:00 - 19:00 (Europe/Amsterdam) | Inntel Hotel Amsterdam Landmark, VOC-kade 600, Amsterdam, 1018 LG, Netherlands
The European Outlook and How This Impacts the Dutch Market
Join us for an exciting and insightful evening in Amsterdam focusing on the economic and geopolitical influences on the hospitality sector.
📅 Date: Tuesday, 6th May
⏰ Time: 3:00 pm – 7:00 pm
📍 Location: Inntel Hotels Amsterdam Landmark, VOC-kade 600, 1018 LG Amsterdam

📌 Starting of the evening Thanos Papasavvas, Founder & CIO of ABP Invest, will give us ‘The European Outlook: The economic and geopolitical risks and opportunities ahead’
📍 Michael Siebers, Marketing Strategist at Dutch Board of Tourism and Conferences, will then provide us with ‘An outlook for the next 12- 24 months and the implications for the Hospitality Industry in the Netherlands’
💡 Directly after these presentations will be an engaging panel debate focusing on The Dutch Outlook. Panelist include:

Renée Cohen – Commercial Director, Leonardo Hotels Benelux
Michael Siebers – Marketing Strategist at NBTC
Mark Struik – Partner, Conventus Consultants

🥂 We wrap up the evening with networking, drinks, light food, and great conversations in a relaxed setting. Connect with fellow industry leaders, exchange ideas, and build meaningful relationships.
Featured Speakers:
Thanos Papasavvas, Founder & CIO of ABP Invest will present an in-depth analysis of Europe’s economic and geopolitical landscape, highlighting key risks and opportunities shaping the commercial strategy for businesses.
In addition to his role at ABP Invest, Thanos is a frequent guest on major financial media outlets such as BBC, Bloomberg, and CNBC. He is also a sought-after keynote speaker and moderator at investment conferences. Thanos holds the Chartered Financial Analyst (CFA) designation and is a member of the Royal Institute of International Affairs (Chatham House). He earned his MSc in Economics from Birkbeck College, University of London. He is originally from Athens and he has resided in London for over 35 years.
Michael Siebers – Marketing Strategist at NBTC Renée Cohen – Commercial Director, Leonardo Hotels Benelux Mark Struik – Partner, Conventus Consultants

Power Up | Oslo | April
2025-04-29 15:00 - 18:00 (Europe/Oslo) | Thon Conference Universitetsgaten, Universitetsgata 26, Oslo, 0162, Norway
Unlocking the Future: Artificial Intelligence in Hospitality Management Join an exclusive, intimate gathering of industry professionals for a deep dive into how Artificial Intelligence (AI) is reshaping the roles of Commercial Teams and Revenue Managers in the hospitality industry. Together, we’ll explore the opportunities and challenges AI brings, from dynamic pricing to customer experience optimization.
📅 Date: Tuesday, 29. april 2025
🕒 Time: 15:00 – 18:00
📍 Venue: Thon Conference, Universitetsgata 26, 0162 Oslo
This thought-provoking discussion will provide a platform to:
Uncover AI’s impact of AI on the Commercial & Revenue Management Professions

Objective: Identify the potential impacts of AI on skills, processes, and decision-making.
Analysis of opportunities: increased productivity, improved forecast accuracy, automation of repetitive tasks.
Identification of challenges: risks associated with automation, loss of human control, AI bias, data security.
Group discussion on the short-, medium-, and long-term impacts on the profession.

Propose actionable solutions and adaptation strategies for the evolving landscape.

Objective: Develop solutions to integrate AI effectively and ethically into the profession.
Discussion on the future skills needed by Sales, Distribution & Revenue Managers (AI management, interpretation of results, human relations management, etc.).
Reflection on new challenges facing the profession: ethics, transparency, and accountability in the use of AI.

With a focus on innovation, collaboration, and actionable takeaways, this session promises to leave you equipped and inspired for the future. The session will be led by Frederic Toitot, the Founder & Managing Director at Hotel Games and Member and past chair of the HSMAI Europe Revenue Optimization Advisory Board. He is the former Vice President Global Learning & Development for Accor and Raimund Notz, Account Director, Central & Eastern Europe for Preferred Hotels & Resorts and a member of HSMAI Europe Advisory Board for DACH.
Frederic Toitot, a seasoned professional in Hospitality and Travel, is a passionate advocate for making learning a vibrant and meaningful experience. With a background rooted in 5-star hotel service in London and New York, particularly with Le Meridien Hotels & Resorts, he embarked on a journey that led him to key roles in Revenue Management & Pricing at Accor’s global headquarters in Paris. Passionate about education, he is a senior lecturer at various business and hotel schools across Europe, sharing his knowledge with aspiring hospitality professionals.
Raimund Notz has a strong background in revenue management from roles at major hotel brands like Le Méridien, Sofitel, and Hilton, as well as groups like GCH Hotel Group, Notz was recognized with the “Fabian Specht Revenue Optimization Professional of the Year” award by HSMAI Europe.

HSMAI Europe Commercial Strategy Forum | Athens
2025-04-23 | Electra Metropolis Athens, Mitropoleos 15, Athina, Athens, 105 57, Greece
Welcome to the HSMAI Europe Commercial Strategy Forum Athens. This full-day event will bring together hospitality leaders to discuss cutting-edge strategies in revenue management, sales, marketing, and distribution.
The HSMAI Europe Commercial Strategy Forums were inspired by a simple yet powerful idea: to bring the insights, energy, and expertise of our HSMAI Europe Commercial Strategy Conference to local markets across Europe.
Our annual conference has become a must-attend event for commercial leaders in hospitality, providing cutting-edge strategies, in-depth discussions, and networking. However, we know that not everyone can travel to a single location. That’s why we are launching these focused, local Commercial Strategy Forums—mini-versions of the main conference —tailored to the specific challenges and opportunities in each local market.

HSMAI Europe Commercial Strategy Forum | Lisbon
2025-04-10 | Epic Sana Marques, Av. Fontes Pereira de Melo 8, Lisbon, 1069-310, Portugal
Welcome to the HSMAI Europe Commercial Strategy Forum Lisbon. This full-day event will bring together hospitality leaders to discuss cutting-edge strategies in revenue management, sales, marketing, and distribution.
The HSMAI Europe Commercial Strategy Forums were inspired by a simple yet powerful idea: to bring the insights, energy, and expertise of our HSMAI Europe Commercial Strategy Conference to local markets across Europe.
Our annual conference has become a must-attend event for commercial leaders in hospitality, providing cutting-edge strategies, in-depth discussions, and networking. However, we know that not everyone can travel to a single location. That’s why we are launching these focused, local Commercial Strategy Forums—mini-versions of the main conference —tailored to the specific challenges and opportunities in each local market.
