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BEGIN:VEVENT
DTSTART;TZID=Europe/Oslo:20260429T180000
DTEND;TZID=Europe/Oslo:20260429T210000
DTSTAMP:20260415T133906Z
CREATED:20260415T125248Z
LAST-MODIFIED:20260415T133906Z
UID:10000678-1777485600-1777496400@hsmai.eu
SUMMARY:Power Up | London | April 2026
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”18523″ img_size=”1920×1080″ css=””][/vc_column][/vc_row][vc_row][vc_column][vc_column_text margin_bottom=”0″ css=”.vc_custom_1776260343654{margin-bottom: 0px !important;}”]📅 Wednesday\, 29 April 2026\n⏰ 6:00 pm – 9:00 pm\n📍 Sofitel St. James\, London \nWe are delighted to welcome you back to another Power Up session in London. This time\, for an exclusive evening event at Sofitel St. James\, London\, on Wednesday\, April 29th at 6:00 PM. \nWe are especially honoured to welcome Thanos Papasavvas\, Founder & CIO of ABP Invest\, who over the past year has become one of the most valued and sought-after speakers across several HSMAI Europe cities. Based in London\, Thanos is widely recognised for his deep expertise in global economics and geopolitics and is a frequent guest on major financial media outlets including BBC\, Bloomberg\, and CNBC.[/vc_column_text][mk_padding_divider][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][vc_single_image image=”17779″ alignment=”right” css=””][/vc_column][vc_column width=”1/2″][mk_padding_divider][vc_column_text css=”.vc_custom_1776258093816{margin-bottom: 0px !important;}”]\nThanos Papasavvas \nFounder & CIO of ABP Invest[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1776258784396{margin-bottom: 0px !important;}”]With an outstanding background that includes the CFA designation\, membership of Chatham House\, and an MSc in Economics from Birkbeck\, University of London\, Thanos brings exceptional insight into the forces shaping Europe’s future. \nThe European Outlook: The Economic and Geopolitical Risks and Opportunities Ahead \nIn this timely and highly relevant session\, we will take an in-depth look at Europe’s economic and geopolitical landscape\, highlighting the key risks and opportunities influencing commercial strategy. \nFollowing Thanos’ presentation\, we will also examine how the conflict in the Middle East has affected booking prices\, altered destination choices\, and created uncertainty. Michael Nowlis\, Programme Director\, MBA Programmes at Imperial College Business School\, and Chair of the HSMAI Europe Board of Directors\, will lead the discussion and explore the implications for the hospitality and travel industry. \nThis promises to be an insightful and highly relevant evening discussion\, and we very much look forward to welcoming you. \n\n[/vc_column_text][vc_btn title=”Register here” color=”green” size=”lg” align=”center” css=”” button_block=”true” link=”url:https%3A%2F%2Feur.cvent.me%2FWL1ENG”][/vc_column][/vc_row]
URL:https://hsmai.eu/event/power-up-london-april-2026/
LOCATION:Sofitel London St James\, 6 Waterloo Pl\, London\, SW1Y 4AN\, United Kingdom
ATTACH;FMTTYPE=image/png:https://hsmai.eu/wp-content/uploads/sites/15/2026/04/29-april-london.png
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Amsterdam:20260429T170000
DTEND;TZID=Europe/Amsterdam:20260429T183000
DTSTAMP:20251231T110201Z
CREATED:20251231T110201Z
LAST-MODIFIED:20251231T110201Z
UID:10000658-1777482000-1777487400@hsmai.eu
SUMMARY:Commercial Career Start Program – Revenue Track
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”17882″ img_size=”full” alignment=”center” css=””][mk_padding_divider size=”20″][vc_column_text css=”.vc_custom_1767178911549{margin-bottom: 0px !important;}”]HSMAI Europe Commercial Career Start Program supports hospitality students and recent graduates in transitioning from studying to their first roles in sales\, revenue\, or marketing in the industry. \nThe program is structured as a series of online sessions delivered by hospitality industry professionals from program partners – Marriott International\, Wyndham Hotels & Resorts\, IHG Hotels & Resorts and Accor – who share how sales\, revenue\, and marketing roles work in practice. \nThe program will last 12 weeks (mid-March – early June 2026)\, and will include classroom-size weekly group sessions. The program offers three tracks: Sales\, Revenue\, and Marketing.[/vc_column_text][mk_padding_divider size=”20″][vc_btn title=”Read more here” color=”violet” size=”lg” align=”center” css=”” button_block=”true”][/vc_column][/vc_row][vc_row][vc_column][/vc_column][/vc_row]
URL:https://hsmai.eu/event/commercial-career-start-program-revenue-track-2/2026-04-29/
ATTACH;FMTTYPE=image/png:https://hsmai.eu/wp-content/uploads/sites/15/2025/12/website-banner-2026-visual.png
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Amsterdam:20260428T170000
DTEND;TZID=Europe/Amsterdam:20260428T183000
DTSTAMP:20251231T110129Z
CREATED:20251231T110129Z
LAST-MODIFIED:20251231T110129Z
UID:10000650-1777395600-1777401000@hsmai.eu
SUMMARY:Commercial Career Start Program – Sales Track
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”17882″ img_size=”full” alignment=”center” css=””][mk_padding_divider size=”20″][vc_column_text css=”.vc_custom_1767178881426{margin-bottom: 0px !important;}”]HSMAI Europe Commercial Career Start Program supports hospitality students and recent graduates in transitioning from studying to their first roles in sales\, revenue\, or marketing in the industry. \nThe program is structured as a series of online sessions delivered by hospitality industry professionals from program partners – Marriott International\, Wyndham Hotels & Resorts\, IHG Hotels & Resorts and Accor – who share how sales\, revenue\, and marketing roles work in practice. \nThe program will last 12 weeks (mid-March – early June 2026)\, and will include classroom-size weekly group sessions. The program offers three tracks: Sales\, Revenue\, and Marketing.[/vc_column_text][mk_padding_divider size=”20″][vc_btn title=”Read more here” color=”violet” size=”lg” align=”center” css=”” button_block=”true”][/vc_column][/vc_row][vc_row][vc_column][/vc_column][/vc_row]
URL:https://hsmai.eu/event/commercial-career-start-program-sales-track-2026/2026-04-28/
ATTACH;FMTTYPE=image/png:https://hsmai.eu/wp-content/uploads/sites/15/2025/12/website-banner-2026-visual.png
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Oslo:20260428T050000
DTEND;TZID=Europe/Oslo:20260428T200000
DTSTAMP:20260421T192600Z
CREATED:20260319T225541Z
LAST-MODIFIED:20260421T192600Z
UID:10000672-1777352400-1777406400@hsmai.eu
SUMMARY:Power Up | Tromsø | April 2026 – Postponed due to strike
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”18350″ img_size=”1920×1080″ css=””][/vc_column][/vc_row][vc_row][vc_column][mk_fancy_title font_family=”none”]Power Up | Tromsø| April 2026[/mk_fancy_title][vc_column_text margin_bottom=”0″ css=”.vc_custom_1776799553414{margin-bottom: 0px !important;}”]📅 Tirsdag\, 28 April 2026 – UTSATT GRUNNET HOTELLSTREIK\n⏰ 5:00 pm – 8:00 pm\, inkludert networking og enkel servering\n📍 Clarion Hotel® The Edge\, Kaigata 6\, 9008 Tromsø\, Norway \nPå grunn av den pågående hotellstreiken i Norge ser vi oss dessverre nødt til å utsette Power Up i Tromsø som var planlagt 28. april. Vi kommer tilbake med ny dato så snart streiken er over.  \nDue to the ongoing hotel strike in Norway\, we unfortunately need to postpone the Power Up event in Tromsø\, originally scheduled for 28 April. We will announce a new date as soon as the strike has ended. \nHSMAI Europe inviterer\, i samarbeid med kommunikasjonsbyrået Maverix\, til et inspirerende bransjetreff om hvordan kunstig intelligens er i ferd med å transformere både kundereisen og den kommersielle strategien i hotell- og reiselivsbransjen. \nHvordan påvirker AI måten vi møter gjestene på – fra første kontakt til etter oppholdet? Og hvordan endrer teknologien rollen til dagens revenue leaders? \nVi diskuterer hvor grensene for AI faktisk går\, og hvilke ferdigheter fremtidens ledere innen revenue og kommersiell strategi må utvikle for å lykkes i en stadig mer teknologidrevet bransje. \nSamme kveld vil vi dele ut TrustYou Excellence Award\, hvor to utvalgte hoteller vil anerkjennes for sine fremragende gjeste tilbakemeldinger og gjennomgående sterke prestasjoner i sitt omdømme på nett de siste 12 månedene. Basert på verifiserte gjeste tilbakemeldinger fra flere plattformer\, fremhever denne prisen vedvarende kvalitet i gjestetilfredshet innen regionen. \nDet blir faglig påfyll\, innsikt og gode diskusjoner – kombinert med mulighet for mingling og nettverksbygging. \nBegrenset antall plasser – meld deg på nå! \nProgram for ettermiddagen\n[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/4″][mk_padding_divider size=”30″][vc_single_image image=”18484″ img_size=”medium” alignment=”center” style=”vc_box_shadow_border_circle” css=””][mk_padding_divider size=”30″][/vc_column][vc_column width=”3/4″][vc_column_text css=”.vc_custom_1776420324866{margin-bottom: 0px !important;}”]\n\n\nIda Kristine Jakobsen\, General Manager Clarion Hotel The Edge ønsker velkommen[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/4″][mk_padding_divider size=”30″][vc_single_image image=”17833″ img_size=”medium” alignment=”center” style=”vc_box_shadow_border_circle” css=””][mk_padding_divider size=”30″][/vc_column][vc_column width=”3/4″][vc_column_text css=”.vc_custom_1776420333896{margin-bottom: 0px !important;}”]\n\n\nIngunn Hofseth\, President og CEO i HSMAI Europe gir et innblikk i HSMAIs arbeid i Norge og resten av Europa\, og viser hvordan medlemskap kan skape verdi\, innsikt og nye muligheter for den enkelte bedrift.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/4″][mk_padding_divider size=”30″][vc_single_image image=”18175″ img_size=”medium” alignment=”center” style=”vc_box_shadow_border_circle” css=””][mk_padding_divider size=”30″][/vc_column][vc_column width=”3/4″][vc_column_text css=”.vc_custom_1776420342009{margin-bottom: 0px !important;}”]\n\n\nLinda Nordheim\, CEO i Maverix\, skal snakke om hvordan KI påvirker markedsføringen\, kundereisen og bookingen på nye måter – hvilke muligheter det gir og hvilke fallgruver man må være bevisst på. \nEtter innleggene blir det diskusjon og spørsmålsrunde\, etterfulgt av nettverksbygging med lett servering og noe godt i glasset.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_btn title=”Registrer deg her” color=”green” size=”lg” align=”center” css=”” button_block=”true” link=”url:https%3A%2F%2Feur.cvent.me%2FVNgo2m”][/vc_column][/vc_row]
URL:https://hsmai.eu/event/power-up-tromso-april-2026/
LOCATION:Clarion Hotel The Edge\, Kaigata 6\, Tromsø\, 9008
ATTACH;FMTTYPE=image/jpeg:https://hsmai.eu/wp-content/uploads/sites/15/2026/03/power-up-tromsoe.jpg
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Amsterdam:20260423T170000
DTEND;TZID=Europe/Amsterdam:20260423T183000
DTSTAMP:20251231T110310Z
CREATED:20251231T110310Z
LAST-MODIFIED:20251231T110310Z
UID:10000641-1776963600-1776969000@hsmai.eu
SUMMARY:Commercial Career Start Program – Marketing Track
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”17882″ img_size=”full” alignment=”center” css=””][mk_padding_divider size=”20″][vc_column_text css=”.vc_custom_1767178985270{margin-bottom: 0px !important;}”]HSMAI Europe Commercial Career Start Program supports hospitality students and recent graduates in transitioning from studying to their first roles in sales\, revenue\, or marketing in the industry. \nThe program is structured as a series of online sessions delivered by hospitality industry professionals from program partners – Marriott International\, Wyndham Hotels & Resorts\, IHG Hotels & Resorts and Accor – who share how sales\, revenue\, and marketing roles work in practice. \nThe program will last 12 weeks (mid-March – early June 2026)\, and will include classroom-size weekly group sessions. The program offers three tracks: Sales\, Revenue\, and Marketing.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][mk_padding_divider size=”20″][/vc_column][/vc_row][vc_row][vc_column][vc_btn title=”Read more here” color=”violet” size=”lg” align=”center” css=”” button_block=”true” link=”url:https%3A%2F%2Feur.cvent.me%2FZQOLD3″][/vc_column][/vc_row]
URL:https://hsmai.eu/event/commercial-career-start-program-marketing-track-2026/2026-04-23/
ATTACH;FMTTYPE=image/png:https://hsmai.eu/wp-content/uploads/sites/15/2025/12/website-banner-2026-visual.png
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Amsterdam:20260422T170000
DTEND;TZID=Europe/Amsterdam:20260422T183000
DTSTAMP:20251231T110201Z
CREATED:20251231T110201Z
LAST-MODIFIED:20251231T110201Z
UID:10000657-1776877200-1776882600@hsmai.eu
SUMMARY:Commercial Career Start Program – Revenue Track
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”17882″ img_size=”full” alignment=”center” css=””][mk_padding_divider size=”20″][vc_column_text css=”.vc_custom_1767178911549{margin-bottom: 0px !important;}”]HSMAI Europe Commercial Career Start Program supports hospitality students and recent graduates in transitioning from studying to their first roles in sales\, revenue\, or marketing in the industry. \nThe program is structured as a series of online sessions delivered by hospitality industry professionals from program partners – Marriott International\, Wyndham Hotels & Resorts\, IHG Hotels & Resorts and Accor – who share how sales\, revenue\, and marketing roles work in practice. \nThe program will last 12 weeks (mid-March – early June 2026)\, and will include classroom-size weekly group sessions. The program offers three tracks: Sales\, Revenue\, and Marketing.[/vc_column_text][mk_padding_divider size=”20″][vc_btn title=”Read more here” color=”violet” size=”lg” align=”center” css=”” button_block=”true”][/vc_column][/vc_row][vc_row][vc_column][/vc_column][/vc_row]
URL:https://hsmai.eu/event/commercial-career-start-program-revenue-track-2/2026-04-22/
ATTACH;FMTTYPE=image/png:https://hsmai.eu/wp-content/uploads/sites/15/2025/12/website-banner-2026-visual.png
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Amsterdam:20260421T170000
DTEND;TZID=Europe/Amsterdam:20260421T183000
DTSTAMP:20251231T110129Z
CREATED:20251231T110129Z
LAST-MODIFIED:20251231T110129Z
UID:10000649-1776790800-1776796200@hsmai.eu
SUMMARY:Commercial Career Start Program – Sales Track
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”17882″ img_size=”full” alignment=”center” css=””][mk_padding_divider size=”20″][vc_column_text css=”.vc_custom_1767178881426{margin-bottom: 0px !important;}”]HSMAI Europe Commercial Career Start Program supports hospitality students and recent graduates in transitioning from studying to their first roles in sales\, revenue\, or marketing in the industry. \nThe program is structured as a series of online sessions delivered by hospitality industry professionals from program partners – Marriott International\, Wyndham Hotels & Resorts\, IHG Hotels & Resorts and Accor – who share how sales\, revenue\, and marketing roles work in practice. \nThe program will last 12 weeks (mid-March – early June 2026)\, and will include classroom-size weekly group sessions. The program offers three tracks: Sales\, Revenue\, and Marketing.[/vc_column_text][mk_padding_divider size=”20″][vc_btn title=”Read more here” color=”violet” size=”lg” align=”center” css=”” button_block=”true”][/vc_column][/vc_row][vc_row][vc_column][/vc_column][/vc_row]
URL:https://hsmai.eu/event/commercial-career-start-program-sales-track-2026/2026-04-21/
ATTACH;FMTTYPE=image/png:https://hsmai.eu/wp-content/uploads/sites/15/2025/12/website-banner-2026-visual.png
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Oslo:20260421T050000
DTEND;TZID=Europe/Oslo:20260421T200000
DTSTAMP:20260420T075559Z
CREATED:20260326T163420Z
LAST-MODIFIED:20260420T075559Z
UID:10000673-1776747600-1776801600@hsmai.eu
SUMMARY:Power Up | Bergen | April 2026 - Postponed due to strike
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”18403″ img_size=”1920×1080″ css=””][/vc_column][/vc_row][vc_row][vc_column][mk_fancy_title font_family=”none”]Power Up | Bergen| April 2026[/mk_fancy_title][vc_column_text margin_bottom=”0″ css=”.vc_custom_1776671708490{margin-bottom: 0px !important;}”]📅 (Tirsdag\, 21. April 2026) – UTSATT GRUNNET HOTELLSTREIK\n⏰ 5:00 pm – 8:00 pm\, inkludert networking og enkel servering\n📍 Thon Hotel Orion\, Bradbenken 3\, 5003 Bergen\, Norway \nPå grunn av den pågående hotellstreiken i Norge ser vi oss dessverre nødt til å utsette Power Up i Bergen som var planlagt 21. april. Vi kommer tilbake med ny dato så snart streiken er over.  \nDue to the ongoing hotel strike in Norway\, we unfortunately need to postpone the Power Up event in Bergen\, originally scheduled for 21 April. We will announce a new date as soon as the strike has ended. \nHSMAI Europe inviterer\, i samarbeid med kommunikasjonsbyrået Maverix\, til et inspirerende bransjetreff om hvordan kunstig intelligens er i ferd med å transformere både kundereisen og den kommersielle strategien i hotell- og reiselivsbransjen. \nHvordan påvirker AI måten vi møter gjestene på – fra første kontakt til etter oppholdet? Og hvordan endrer teknologien rollen til dagens revenue leaders? \nVi diskuterer hvor grensene for AI faktisk går\, og hvilke ferdigheter fremtidens ledere innen revenue og kommersiell strategi må utvikle for å lykkes i en stadig mer teknologidrevet bransje. \nSamme kveld vil vi dele ut TrustYou Excellence Award\, hvor to utvalgte hoteller vil anerkjennes for sine fremragende gjeste tilbakemeldinger og gjennomgående sterke prestasjoner i sitt omdømme på nett de siste 12 månedene. Basert på verifiserte gjeste tilbakemeldinger fra flere plattformer\, fremhever denne prisen vedvarende kvalitet i gjestetilfredshet innen regionen. \nDet blir faglig påfyll\, innsikt og gode diskusjoner – kombinert med mulighet for mingling og nettverksbygging. \nBegrenset antall plasser – meld deg på nå![/vc_column_text][mk_divider style=”thin_solid”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]\nProgram for ettermiddagen\n[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/4″][mk_padding_divider size=”30″][vc_single_image image=”18481″ img_size=”medium” alignment=”center” style=”vc_box_shadow_border_circle” css=””][mk_padding_divider size=”30″][/vc_column][vc_column width=”3/4″][vc_column_text css=”.vc_custom_1776418566491{margin-bottom: 0px !important;}”]\n\n\nVeronica Wammen Langøen\, General Manager Thon Hotel Orion ønsker velkommen[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/4″][mk_padding_divider size=”30″][vc_single_image image=”16795″ img_size=”medium” alignment=”center” style=”vc_box_shadow_border_circle” css=””][mk_padding_divider size=”30″][/vc_column][vc_column width=”3/4″][vc_column_text css=”.vc_custom_1776418574247{margin-bottom: 0px !important;}”]\n\n\nJanicke Hansen\, Project Manager i HSMAI Europe gir et innblikk i HSMAIs arbeid i Norge og resten av Europa\, og viser hvordan medlemskap kan skape verdi\, innsikt og nye muligheter for den enkelte bedrift.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/4″][mk_padding_divider size=”30″][vc_single_image image=”18243″ img_size=”medium” alignment=”center” style=”vc_box_shadow_border_circle” css=””][mk_padding_divider size=”30″][/vc_column][vc_column width=”3/4″][vc_column_text css=”.vc_custom_1776418588264{margin-bottom: 0px !important;}”]\n\n\nChristopher Michau\, Chief Commercial Officer at HIVR \nFrom Chaos to Clarity: How AI agents transform Group and Events for better Revenue Optimization\nBy Christopher Michau\, Chief Commercial Officer at HIVR \nIn his session\, we will explore how AI is reshaping commercial strategy\, where its real limits lie\, and what skills revenue leaders will need next.  \nChristopher Michau is a seasoned travel and technology executive with more than 20 years of experience in global partner management and commercial strategy. He currently serves as the Chief Commercial Officer at HIVR. Prior to this\, Christopher spent nearly two decades at Expedia Group\, developing and managing strategic partnerships with major hotel chains worldwide. His expertise spans commercial negotiation\, network expansion\, and innovative distribution models that create value for travel partners and customers alike.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/4″][mk_padding_divider size=”30″][mk_padding_divider size=”30″][vc_single_image image=”18537″ img_size=”medium” alignment=”center” style=”vc_box_shadow_border_circle” css=””][mk_padding_divider size=”30″][/vc_column][vc_column width=”3/4″][vc_column_text css=”.vc_custom_1776418237207{margin-bottom: 0px !important;}”]\n\n  \nPaal Tarjei Aasheim\, Partner i Maverix\,. Paal har nesten 40 års erfaring fra reklamebransjen\, og skal snakke om hvordan KI påvirker markedsføringen\, kundereisen og bookingen på nye måter – hvilke muligheter det gir og hvilke fallgruver man må være bevisst på. \nEtter innleggene blir det diskusjon og spørsmålsrunde\, etterfulgt av nettverksbygging med lett servering og noe godt i glasset.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/4″][mk_padding_divider size=”30″][mk_padding_divider size=”30″][vc_single_image image=”18509″ img_size=”medium” alignment=”center” style=”vc_box_shadow_border_circle” css=””][mk_padding_divider size=”30″][/vc_column][vc_column width=”3/4″][vc_column_text css=”.vc_custom_1776418597235{margin-bottom: 0px !important;}”]\n\n\nErik Muñoz\, Director Business Development EMEA\, Trust You \n\n\nWhen Guests Speak\, Brands Must Answer: The Rise of the Always-Reply Experience \n\n\n\n\nArtificial intelligence is no longer a future concept in hospitality—it is already shaping how guests discover\, book\, experience\, and remember a hotel stay. From personalised recommendations and real-time feedback to smarter operations and service recovery\, AI is fundamentally influencing the guest experience at every touchpoint. \nThis session explores not just the what\, but the how and why behind the tangible impact of AI on modern guest journeys. \n\n\n[/vc_column_text][/vc_column][/vc_row][vc_column width=”1/4″][mk_padding_divider size=”30″][mk_padding_divider size=”30″][/vc_column][vc_column width=”3/4″][/vc_column][vc_row][vc_column][vc_btn title=”Register here” color=”green” align=”center” css=”” button_block=”true” link=”url:https%3A%2F%2Feur.cvent.me%2FKbwB2V|target:_blank”][/vc_column][/vc_row]
URL:https://hsmai.eu/event/power-up-bergen-april-2026/
LOCATION:Thon Hotel Orion\, Bergen\, Bradbenken 3\, Bergen\, 5003\, Norway
ATTACH;FMTTYPE=image/jpeg:https://hsmai.eu/wp-content/uploads/sites/15/2026/03/kopie-von-18th-sep-oslo-power-up-1.jpg
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Oslo:20260420T050000
DTEND;TZID=Europe/Oslo:20260420T200000
DTSTAMP:20260417T100059Z
CREATED:20260319T133002Z
LAST-MODIFIED:20260417T100059Z
UID:10000671-1776661200-1776715200@hsmai.eu
SUMMARY:Power Up | Trondheim | April 2026
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”18351″ img_size=”1920×1080″ css=””][/vc_column][/vc_row][vc_row][vc_column][mk_fancy_title font_family=”none”]Power Up | Trondheim| April 2026[/mk_fancy_title][vc_column_text margin_bottom=”0″ css=”.vc_custom_1776420052773{margin-bottom: 0px !important;}”]📅 Mandag\, 20 April 2026\n⏰ 5:00 pm – 8:00 pm\, inkludert networking og enkel servering\n📍 Britannia Hotel\, Dronningens gate 5\, 7011 Trondheim\, Norway \nHSMAI Europe inviterer\, i samarbeid med kommunikasjonsbyrået Maverix\, til et inspirerende bransjetreff om hvordan kunstig intelligens er i ferd med å transformere både kundereisen og den kommersielle strategien i hotell- og reiselivsbransjen. \nHvordan påvirker AI måten vi møter gjestene på – fra første kontakt til etter oppholdet? Og hvordan endrer teknologien rollen til dagens revenue leaders? \nVi diskuterer hvor grensene for AI faktisk går\, og hvilke ferdigheter fremtidens ledere innen revenue og kommersiell strategi må utvikle for å lykkes i en stadig mer teknologidrevet bransje. \nSamme kveld vil vi dele ut TrustYou Excellence Award\, hvor to utvalgte hoteller vil anerkjennes for sine fremragende gjeste tilbakemeldinger og gjennomgående sterke prestasjoner i sitt omdømme på nett de siste 12 månedene. Basert på verifiserte gjeste tilbakemeldinger fra flere plattformer\, fremhever denne prisen vedvarende kvalitet i gjestetilfredshet innen regionen. \nDet blir faglig påfyll\, innsikt og gode diskusjoner – kombinert med mulighet for mingling og nettverksbygging. \nBegrenset antall plasser – meld deg på nå![/vc_column_text][mk_divider style=”thin_solid”][vc_column_text css=”.vc_custom_1775044423101{margin-bottom: 0px !important;}”]\nProgram for ettermiddagen\n[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/4″][mk_padding_divider size=”30″][vc_single_image image=”18478″ img_size=”medium” alignment=”center” style=”vc_box_shadow_border_circle” css=””][mk_padding_divider size=”30″][/vc_column][vc_column width=”3/4″][vc_column_text css=”.vc_custom_1776418661831{margin-bottom: 0px !important;}”]\n\n\nArild Sjødin\, adm. dir. Britannia ønsker velkommen [/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/4″][mk_padding_divider size=”30″][vc_single_image image=”17833″ img_size=”medium” alignment=”center” style=”vc_box_shadow_border_circle” css=””][mk_padding_divider size=”30″][/vc_column][vc_column width=”3/4″][vc_column_text css=”.vc_custom_1776418672773{margin-bottom: 0px !important;}”]\n\n\nIngunn Hofseth\, President og CEO i HSMAI Europe gir et innblikk i HSMAIs arbeid i Norge og resten av Europa\, og viser hvordan medlemskap kan skape verdi\, innsikt og nye muligheter for den enkelte bedrift.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/4″][mk_padding_divider size=”30″][vc_single_image image=”18243″ img_size=”medium” alignment=”center” style=”vc_box_shadow_border_circle” css=””][mk_padding_divider size=”30″][/vc_column][vc_column width=”3/4″][vc_column_text css=”.vc_custom_1776418681208{margin-bottom: 0px !important;}”]\n\n\nChristopher Michau\, Chief Commercial Officer at HIVR \nFrom Chaos to Clarity: How AI agents transform Group and Events for better Revenue Optimization\nBy Christopher Michau\, Chief Commercial Officer at HIVR \nIn his session\, we will explore how AI is reshaping commercial strategy\, where its real limits lie\, and what skills revenue leaders will need next.  \nChristopher Michau is a seasoned travel and technology executive with more than 20 years of experience in global partner management and commercial strategy. He currently serves as the Chief Commercial Officer at HIVR. Prior to this\, Christopher spent nearly two decades at Expedia Group\, developing and managing strategic partnerships with major hotel chains worldwide. His expertise spans commercial negotiation\, network expansion\, and innovative distribution models that create value for travel partners and customers alike.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/4″][mk_padding_divider size=”30″][mk_padding_divider size=”30″][vc_single_image image=”18537″ img_size=”medium” alignment=”center” style=”vc_box_shadow_border_circle” css=””][mk_padding_divider size=”30″][/vc_column][vc_column width=”3/4″][vc_column_text css=”.vc_custom_1776418490678{margin-bottom: 0px !important;}”]\n\n\nPaal Tarjei Aasheim\, Partner i Maverix\,. Paal har nesten 40 års erfaring fra reklamebransjen\, og skal snakke om hvordan KI påvirker markedsføringen\, kundereisen og bookingen på nye måter – hvilke muligheter det gir og hvilke fallgruver man må være bevisst på. \nEtter innleggene blir det diskusjon og spørsmålsrunde\, etterfulgt av nettverksbygging med lett servering og noe godt i glasset.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/4″][mk_padding_divider size=”30″][mk_padding_divider size=”30″][vc_single_image image=”18509″ img_size=”medium” alignment=”center” style=”vc_box_shadow_border_circle” css=””][mk_padding_divider size=”30″][/vc_column][vc_column width=”3/4″][vc_column_text css=”.vc_custom_1776418691073{margin-bottom: 0px !important;}”]\n\n\nErik Muñoz\, Director Business Development EMEA\, Trust You \n\n\nWhen Guests Speak\, Brands Must Answer: The Rise of the Always-Reply Experience \n\n\n\n\nArtificial intelligence is no longer a future concept in hospitality—it is already shaping how guests discover\, book\, experience\, and remember a hotel stay. From personalised recommendations and real-time feedback to smarter operations and service recovery\, AI is fundamentally influencing the guest experience at every touchpoint. \nThis session explores not just the what\, but the how and why behind the tangible impact of AI on modern guest journeys. \n\n\n[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_btn title=”Register deg here” color=”green” align=”center” css=”” button_block=”true” link=”url:https%3A%2F%2Feur.cvent.me%2FwzxOXa|target:_blank”][/vc_column][/vc_row]
URL:https://hsmai.eu/event/power-up-trondheim-april-2026/
LOCATION:Britannia Hotel\, Trondheim\, Dronningens gate 5\, Trondheim\, 7011\, Norway
ATTACH;FMTTYPE=image/jpeg:https://hsmai.eu/wp-content/uploads/sites/15/2026/03/power-up-trondheim.jpg
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Amsterdam:20260416T170000
DTEND;TZID=Europe/Amsterdam:20260416T183000
DTSTAMP:20251231T110310Z
CREATED:20251231T110310Z
LAST-MODIFIED:20251231T110310Z
UID:10000640-1776358800-1776364200@hsmai.eu
SUMMARY:Commercial Career Start Program – Marketing Track
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”17882″ img_size=”full” alignment=”center” css=””][mk_padding_divider size=”20″][vc_column_text css=”.vc_custom_1767178985270{margin-bottom: 0px !important;}”]HSMAI Europe Commercial Career Start Program supports hospitality students and recent graduates in transitioning from studying to their first roles in sales\, revenue\, or marketing in the industry. \nThe program is structured as a series of online sessions delivered by hospitality industry professionals from program partners – Marriott International\, Wyndham Hotels & Resorts\, IHG Hotels & Resorts and Accor – who share how sales\, revenue\, and marketing roles work in practice. \nThe program will last 12 weeks (mid-March – early June 2026)\, and will include classroom-size weekly group sessions. The program offers three tracks: Sales\, Revenue\, and Marketing.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][mk_padding_divider size=”20″][/vc_column][/vc_row][vc_row][vc_column][vc_btn title=”Read more here” color=”violet” size=”lg” align=”center” css=”” button_block=”true” link=”url:https%3A%2F%2Feur.cvent.me%2FZQOLD3″][/vc_column][/vc_row]
URL:https://hsmai.eu/event/commercial-career-start-program-marketing-track-2026/2026-04-16/
ATTACH;FMTTYPE=image/png:https://hsmai.eu/wp-content/uploads/sites/15/2025/12/website-banner-2026-visual.png
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Amsterdam:20260415T170000
DTEND;TZID=Europe/Amsterdam:20260415T183000
DTSTAMP:20251231T110201Z
CREATED:20251231T110201Z
LAST-MODIFIED:20251231T110201Z
UID:10000656-1776272400-1776277800@hsmai.eu
SUMMARY:Commercial Career Start Program – Revenue Track
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”17882″ img_size=”full” alignment=”center” css=””][mk_padding_divider size=”20″][vc_column_text css=”.vc_custom_1767178911549{margin-bottom: 0px !important;}”]HSMAI Europe Commercial Career Start Program supports hospitality students and recent graduates in transitioning from studying to their first roles in sales\, revenue\, or marketing in the industry. \nThe program is structured as a series of online sessions delivered by hospitality industry professionals from program partners – Marriott International\, Wyndham Hotels & Resorts\, IHG Hotels & Resorts and Accor – who share how sales\, revenue\, and marketing roles work in practice. \nThe program will last 12 weeks (mid-March – early June 2026)\, and will include classroom-size weekly group sessions. The program offers three tracks: Sales\, Revenue\, and Marketing.[/vc_column_text][mk_padding_divider size=”20″][vc_btn title=”Read more here” color=”violet” size=”lg” align=”center” css=”” button_block=”true”][/vc_column][/vc_row][vc_row][vc_column][/vc_column][/vc_row]
URL:https://hsmai.eu/event/commercial-career-start-program-revenue-track-2/2026-04-15/
ATTACH;FMTTYPE=image/png:https://hsmai.eu/wp-content/uploads/sites/15/2025/12/website-banner-2026-visual.png
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Amsterdam:20260414T170000
DTEND;TZID=Europe/Amsterdam:20260414T183000
DTSTAMP:20251231T110129Z
CREATED:20251231T110129Z
LAST-MODIFIED:20251231T110129Z
UID:10000648-1776186000-1776191400@hsmai.eu
SUMMARY:Commercial Career Start Program – Sales Track
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”17882″ img_size=”full” alignment=”center” css=””][mk_padding_divider size=”20″][vc_column_text css=”.vc_custom_1767178881426{margin-bottom: 0px !important;}”]HSMAI Europe Commercial Career Start Program supports hospitality students and recent graduates in transitioning from studying to their first roles in sales\, revenue\, or marketing in the industry. \nThe program is structured as a series of online sessions delivered by hospitality industry professionals from program partners – Marriott International\, Wyndham Hotels & Resorts\, IHG Hotels & Resorts and Accor – who share how sales\, revenue\, and marketing roles work in practice. \nThe program will last 12 weeks (mid-March – early June 2026)\, and will include classroom-size weekly group sessions. The program offers three tracks: Sales\, Revenue\, and Marketing.[/vc_column_text][mk_padding_divider size=”20″][vc_btn title=”Read more here” color=”violet” size=”lg” align=”center” css=”” button_block=”true”][/vc_column][/vc_row][vc_row][vc_column][/vc_column][/vc_row]
URL:https://hsmai.eu/event/commercial-career-start-program-sales-track-2026/2026-04-14/
ATTACH;FMTTYPE=image/png:https://hsmai.eu/wp-content/uploads/sites/15/2025/12/website-banner-2026-visual.png
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Amsterdam:20260409T170000
DTEND;TZID=Europe/Amsterdam:20260409T183000
DTSTAMP:20251231T110310Z
CREATED:20251231T110310Z
LAST-MODIFIED:20251231T110310Z
UID:10000639-1775754000-1775759400@hsmai.eu
SUMMARY:Commercial Career Start Program – Marketing Track
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”17882″ img_size=”full” alignment=”center” css=””][mk_padding_divider size=”20″][vc_column_text css=”.vc_custom_1767178985270{margin-bottom: 0px !important;}”]HSMAI Europe Commercial Career Start Program supports hospitality students and recent graduates in transitioning from studying to their first roles in sales\, revenue\, or marketing in the industry. \nThe program is structured as a series of online sessions delivered by hospitality industry professionals from program partners – Marriott International\, Wyndham Hotels & Resorts\, IHG Hotels & Resorts and Accor – who share how sales\, revenue\, and marketing roles work in practice. \nThe program will last 12 weeks (mid-March – early June 2026)\, and will include classroom-size weekly group sessions. The program offers three tracks: Sales\, Revenue\, and Marketing.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][mk_padding_divider size=”20″][/vc_column][/vc_row][vc_row][vc_column][vc_btn title=”Read more here” color=”violet” size=”lg” align=”center” css=”” button_block=”true” link=”url:https%3A%2F%2Feur.cvent.me%2FZQOLD3″][/vc_column][/vc_row]
URL:https://hsmai.eu/event/commercial-career-start-program-marketing-track-2026/2026-04-09/
ATTACH;FMTTYPE=image/png:https://hsmai.eu/wp-content/uploads/sites/15/2025/12/website-banner-2026-visual.png
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Amsterdam:20260408T170000
DTEND;TZID=Europe/Amsterdam:20260408T183000
DTSTAMP:20251231T110201Z
CREATED:20251231T110201Z
LAST-MODIFIED:20251231T110201Z
UID:10000655-1775667600-1775673000@hsmai.eu
SUMMARY:Commercial Career Start Program – Revenue Track
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”17882″ img_size=”full” alignment=”center” css=””][mk_padding_divider size=”20″][vc_column_text css=”.vc_custom_1767178911549{margin-bottom: 0px !important;}”]HSMAI Europe Commercial Career Start Program supports hospitality students and recent graduates in transitioning from studying to their first roles in sales\, revenue\, or marketing in the industry. \nThe program is structured as a series of online sessions delivered by hospitality industry professionals from program partners – Marriott International\, Wyndham Hotels & Resorts\, IHG Hotels & Resorts and Accor – who share how sales\, revenue\, and marketing roles work in practice. \nThe program will last 12 weeks (mid-March – early June 2026)\, and will include classroom-size weekly group sessions. The program offers three tracks: Sales\, Revenue\, and Marketing.[/vc_column_text][mk_padding_divider size=”20″][vc_btn title=”Read more here” color=”violet” size=”lg” align=”center” css=”” button_block=”true”][/vc_column][/vc_row][vc_row][vc_column][/vc_column][/vc_row]
URL:https://hsmai.eu/event/commercial-career-start-program-revenue-track-2/2026-04-08/
ATTACH;FMTTYPE=image/png:https://hsmai.eu/wp-content/uploads/sites/15/2025/12/website-banner-2026-visual.png
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Amsterdam:20260407T170000
DTEND;TZID=Europe/Amsterdam:20260407T183000
DTSTAMP:20251231T110129Z
CREATED:20251231T110129Z
LAST-MODIFIED:20251231T110129Z
UID:10000647-1775581200-1775586600@hsmai.eu
SUMMARY:Commercial Career Start Program – Sales Track
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”17882″ img_size=”full” alignment=”center” css=””][mk_padding_divider size=”20″][vc_column_text css=”.vc_custom_1767178881426{margin-bottom: 0px !important;}”]HSMAI Europe Commercial Career Start Program supports hospitality students and recent graduates in transitioning from studying to their first roles in sales\, revenue\, or marketing in the industry. \nThe program is structured as a series of online sessions delivered by hospitality industry professionals from program partners – Marriott International\, Wyndham Hotels & Resorts\, IHG Hotels & Resorts and Accor – who share how sales\, revenue\, and marketing roles work in practice. \nThe program will last 12 weeks (mid-March – early June 2026)\, and will include classroom-size weekly group sessions. The program offers three tracks: Sales\, Revenue\, and Marketing.[/vc_column_text][mk_padding_divider size=”20″][vc_btn title=”Read more here” color=”violet” size=”lg” align=”center” css=”” button_block=”true”][/vc_column][/vc_row][vc_row][vc_column][/vc_column][/vc_row]
URL:https://hsmai.eu/event/commercial-career-start-program-sales-track-2026/2026-04-07/
ATTACH;FMTTYPE=image/png:https://hsmai.eu/wp-content/uploads/sites/15/2025/12/website-banner-2026-visual.png
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Amsterdam:20260402T170000
DTEND;TZID=Europe/Amsterdam:20260402T183000
DTSTAMP:20251231T110310Z
CREATED:20251231T110310Z
LAST-MODIFIED:20251231T110310Z
UID:10000638-1775149200-1775154600@hsmai.eu
SUMMARY:Commercial Career Start Program – Marketing Track
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”17882″ img_size=”full” alignment=”center” css=””][mk_padding_divider size=”20″][vc_column_text css=”.vc_custom_1767178985270{margin-bottom: 0px !important;}”]HSMAI Europe Commercial Career Start Program supports hospitality students and recent graduates in transitioning from studying to their first roles in sales\, revenue\, or marketing in the industry. \nThe program is structured as a series of online sessions delivered by hospitality industry professionals from program partners – Marriott International\, Wyndham Hotels & Resorts\, IHG Hotels & Resorts and Accor – who share how sales\, revenue\, and marketing roles work in practice. \nThe program will last 12 weeks (mid-March – early June 2026)\, and will include classroom-size weekly group sessions. The program offers three tracks: Sales\, Revenue\, and Marketing.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][mk_padding_divider size=”20″][/vc_column][/vc_row][vc_row][vc_column][vc_btn title=”Read more here” color=”violet” size=”lg” align=”center” css=”” button_block=”true” link=”url:https%3A%2F%2Feur.cvent.me%2FZQOLD3″][/vc_column][/vc_row]
URL:https://hsmai.eu/event/commercial-career-start-program-marketing-track-2026/2026-04-02/
ATTACH;FMTTYPE=image/png:https://hsmai.eu/wp-content/uploads/sites/15/2025/12/website-banner-2026-visual.png
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Amsterdam:20260401T170000
DTEND;TZID=Europe/Amsterdam:20260401T183000
DTSTAMP:20251231T110201Z
CREATED:20251231T110201Z
LAST-MODIFIED:20251231T110201Z
UID:10000654-1775062800-1775068200@hsmai.eu
SUMMARY:Commercial Career Start Program – Revenue Track
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”17882″ img_size=”full” alignment=”center” css=””][mk_padding_divider size=”20″][vc_column_text css=”.vc_custom_1767178911549{margin-bottom: 0px !important;}”]HSMAI Europe Commercial Career Start Program supports hospitality students and recent graduates in transitioning from studying to their first roles in sales\, revenue\, or marketing in the industry. \nThe program is structured as a series of online sessions delivered by hospitality industry professionals from program partners – Marriott International\, Wyndham Hotels & Resorts\, IHG Hotels & Resorts and Accor – who share how sales\, revenue\, and marketing roles work in practice. \nThe program will last 12 weeks (mid-March – early June 2026)\, and will include classroom-size weekly group sessions. The program offers three tracks: Sales\, Revenue\, and Marketing.[/vc_column_text][mk_padding_divider size=”20″][vc_btn title=”Read more here” color=”violet” size=”lg” align=”center” css=”” button_block=”true”][/vc_column][/vc_row][vc_row][vc_column][/vc_column][/vc_row]
URL:https://hsmai.eu/event/commercial-career-start-program-revenue-track-2/2026-04-01/
ATTACH;FMTTYPE=image/png:https://hsmai.eu/wp-content/uploads/sites/15/2025/12/website-banner-2026-visual.png
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260401T123000
DTEND;TZID=Europe/London:20260401T170000
DTSTAMP:20260327T175619Z
CREATED:20260302T145531Z
LAST-MODIFIED:20260327T175619Z
UID:10000670-1775046600-1775062800@hsmai.eu
SUMMARY:Hospitality Unlocked | Maastricht
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”18412″ img_size=”1920×1080″ alignment=”center” css=””][/vc_column][/vc_row][vc_row][/vc_row][vc_column][/vc_column][mk_fancy_title color=”#669933″ size=”40″ margin_bottom=”-5″ font_family=”Merriweather” font_type=”google”]Hospitality Unlocked[/mk_fancy_title][mk_fancy_title color=”#663399″ size=”20″ margin_bottom=”10″ font_family=”Montserrat” font_type=”google”]Hospitality Unlocked\, an event organized by the HSMAI Europe Student Council\n[/mk_fancy_title][vc_column_text margin_bottom=”0″ css=”.vc_custom_1774634146466{margin-bottom: 0px !important;}”]📅  Wednesday\, 1st April \n⏰  12.30 pm – 5.00 pm\n📍 Hotel Management School Maastricht \nHospitality Unlocked\, organized by the HSMAI Europe Student Council\, will take place at Hotel Management School Maastricht and brings its students particularly those focusing on Revenue Management & Real Estate together with industry professionals. \nThe topic of this event is “Pricing Power\, Platform Power & Property Power: Who Really Controls Hotel Value?”\, exploring the dynamics between pricing strategy\, distribution platforms\, and property ownership in shaping hotel value and performance.[/vc_column_text]
URL:https://hsmai.eu/event/hospitality-unlocked-maastricht/
LOCATION:Hotel Management School Maastricht Zuyd Hogeschool\, Bethlehemweg 2\, Maastricht\, 6222 BM
ATTACH;FMTTYPE=image/png:https://hsmai.eu/wp-content/uploads/sites/15/2026/03/hsmai-calendar-1.png
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Amsterdam:20260331T170000
DTEND;TZID=Europe/Amsterdam:20260331T183000
DTSTAMP:20251231T110129Z
CREATED:20251231T110129Z
LAST-MODIFIED:20251231T110129Z
UID:10000646-1774976400-1774981800@hsmai.eu
SUMMARY:Commercial Career Start Program – Sales Track
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”17882″ img_size=”full” alignment=”center” css=””][mk_padding_divider size=”20″][vc_column_text css=”.vc_custom_1767178881426{margin-bottom: 0px !important;}”]HSMAI Europe Commercial Career Start Program supports hospitality students and recent graduates in transitioning from studying to their first roles in sales\, revenue\, or marketing in the industry. \nThe program is structured as a series of online sessions delivered by hospitality industry professionals from program partners – Marriott International\, Wyndham Hotels & Resorts\, IHG Hotels & Resorts and Accor – who share how sales\, revenue\, and marketing roles work in practice. \nThe program will last 12 weeks (mid-March – early June 2026)\, and will include classroom-size weekly group sessions. The program offers three tracks: Sales\, Revenue\, and Marketing.[/vc_column_text][mk_padding_divider size=”20″][vc_btn title=”Read more here” color=”violet” size=”lg” align=”center” css=”” button_block=”true”][/vc_column][/vc_row][vc_row][vc_column][/vc_column][/vc_row]
URL:https://hsmai.eu/event/commercial-career-start-program-sales-track-2026/2026-03-31/
ATTACH;FMTTYPE=image/png:https://hsmai.eu/wp-content/uploads/sites/15/2025/12/website-banner-2026-visual.png
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Amsterdam:20260326T170000
DTEND;TZID=Europe/Amsterdam:20260326T183000
DTSTAMP:20251231T110310Z
CREATED:20251231T110310Z
LAST-MODIFIED:20251231T110310Z
UID:10000637-1774544400-1774549800@hsmai.eu
SUMMARY:Commercial Career Start Program – Marketing Track
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”17882″ img_size=”full” alignment=”center” css=””][mk_padding_divider size=”20″][vc_column_text css=”.vc_custom_1767178985270{margin-bottom: 0px !important;}”]HSMAI Europe Commercial Career Start Program supports hospitality students and recent graduates in transitioning from studying to their first roles in sales\, revenue\, or marketing in the industry. \nThe program is structured as a series of online sessions delivered by hospitality industry professionals from program partners – Marriott International\, Wyndham Hotels & Resorts\, IHG Hotels & Resorts and Accor – who share how sales\, revenue\, and marketing roles work in practice. \nThe program will last 12 weeks (mid-March – early June 2026)\, and will include classroom-size weekly group sessions. The program offers three tracks: Sales\, Revenue\, and Marketing.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][mk_padding_divider size=”20″][/vc_column][/vc_row][vc_row][vc_column][vc_btn title=”Read more here” color=”violet” size=”lg” align=”center” css=”” button_block=”true” link=”url:https%3A%2F%2Feur.cvent.me%2FZQOLD3″][/vc_column][/vc_row]
URL:https://hsmai.eu/event/commercial-career-start-program-marketing-track-2026/2026-03-26/
ATTACH;FMTTYPE=image/png:https://hsmai.eu/wp-content/uploads/sites/15/2025/12/website-banner-2026-visual.png
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Amsterdam:20260325T170000
DTEND;TZID=Europe/Amsterdam:20260325T183000
DTSTAMP:20251231T110201Z
CREATED:20251231T110201Z
LAST-MODIFIED:20251231T110201Z
UID:10000653-1774458000-1774463400@hsmai.eu
SUMMARY:Commercial Career Start Program – Revenue Track
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”17882″ img_size=”full” alignment=”center” css=””][mk_padding_divider size=”20″][vc_column_text css=”.vc_custom_1767178911549{margin-bottom: 0px !important;}”]HSMAI Europe Commercial Career Start Program supports hospitality students and recent graduates in transitioning from studying to their first roles in sales\, revenue\, or marketing in the industry. \nThe program is structured as a series of online sessions delivered by hospitality industry professionals from program partners – Marriott International\, Wyndham Hotels & Resorts\, IHG Hotels & Resorts and Accor – who share how sales\, revenue\, and marketing roles work in practice. \nThe program will last 12 weeks (mid-March – early June 2026)\, and will include classroom-size weekly group sessions. The program offers three tracks: Sales\, Revenue\, and Marketing.[/vc_column_text][mk_padding_divider size=”20″][vc_btn title=”Read more here” color=”violet” size=”lg” align=”center” css=”” button_block=”true”][/vc_column][/vc_row][vc_row][vc_column][/vc_column][/vc_row]
URL:https://hsmai.eu/event/commercial-career-start-program-revenue-track-2/2026-03-25/
ATTACH;FMTTYPE=image/png:https://hsmai.eu/wp-content/uploads/sites/15/2025/12/website-banner-2026-visual.png
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Amsterdam:20260324T170000
DTEND;TZID=Europe/Amsterdam:20260324T183000
DTSTAMP:20251231T110129Z
CREATED:20251231T110129Z
LAST-MODIFIED:20251231T110129Z
UID:10000645-1774371600-1774377000@hsmai.eu
SUMMARY:Commercial Career Start Program – Sales Track
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”17882″ img_size=”full” alignment=”center” css=””][mk_padding_divider size=”20″][vc_column_text css=”.vc_custom_1767178881426{margin-bottom: 0px !important;}”]HSMAI Europe Commercial Career Start Program supports hospitality students and recent graduates in transitioning from studying to their first roles in sales\, revenue\, or marketing in the industry. \nThe program is structured as a series of online sessions delivered by hospitality industry professionals from program partners – Marriott International\, Wyndham Hotels & Resorts\, IHG Hotels & Resorts and Accor – who share how sales\, revenue\, and marketing roles work in practice. \nThe program will last 12 weeks (mid-March – early June 2026)\, and will include classroom-size weekly group sessions. The program offers three tracks: Sales\, Revenue\, and Marketing.[/vc_column_text][mk_padding_divider size=”20″][vc_btn title=”Read more here” color=”violet” size=”lg” align=”center” css=”” button_block=”true”][/vc_column][/vc_row][vc_row][vc_column][/vc_column][/vc_row]
URL:https://hsmai.eu/event/commercial-career-start-program-sales-track-2026/2026-03-24/
ATTACH;FMTTYPE=image/png:https://hsmai.eu/wp-content/uploads/sites/15/2025/12/website-banner-2026-visual.png
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260324T150000
DTEND;TZID=Europe/London:20260324T173000
DTSTAMP:20260323T115233Z
CREATED:20260227T105303Z
LAST-MODIFIED:20260323T115233Z
UID:10000669-1774364400-1774373400@hsmai.eu
SUMMARY:Future YOU | Maastricht
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”18200″ img_size=”1920×1080″ alignment=”center” css=””][/vc_column][/vc_row][vc_row][vc_column][mk_fancy_title color=”#669933″ size=”40″ margin_bottom=”-5″ font_family=”Merriweather” font_type=”google”]Future YOU[/mk_fancy_title][mk_fancy_title color=”#663399″ size=”20″ margin_bottom=”10″ font_family=”Montserrat” font_type=”google”]An event designed to help young people discover rewarding (and sometimes unexpected) career paths in the hospitality industry such as sales\, revenue management and marketing.[/mk_fancy_title][vc_column_text css=”.vc_custom_1757680923048{margin-bottom: 0px !important;}”]📅  Tuesday\, 24th March \n⏰  3.00 pm – 5.30 pm\n📍 Hotel Management School Maastricht \nStudents will hear real career stories\, ask questions to professionals\, and meet companies offering jobs and internships locally. Whether students are considering work\, study\, or are simply curious—Future YOU is where they can explore what the hospitality industry can offer them. \n\nShort talks on career paths in hospitality\nQ&A covering students’ questions\nMeeting companies offering jobs and internships in the area\nFood\, refreshments and prizes\n\n[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_btn title=”Register here” color=”green” size=”lg” align=”center” css=”” button_block=”true” link=”url:https%3A%2F%2Feur.cvent.me%2FNVAOkg”][/vc_column][/vc_row]
URL:https://hsmai.eu/event/future-you-maastricht/
LOCATION:Hotel Management School Maastricht Zuyd Hogeschool\, Bethlehemweg 2\, Maastricht\, 6222 BM
ATTACH;FMTTYPE=image/png:https://hsmai.eu/wp-content/uploads/sites/15/2026/02/calendar-banner-maastricht-.png
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Amsterdam:20260318T170000
DTEND;TZID=Europe/Amsterdam:20260318T183000
DTSTAMP:20251231T110243Z
CREATED:20251231T110243Z
LAST-MODIFIED:20251231T110243Z
UID:10000633-1773853200-1773858600@hsmai.eu
SUMMARY:Commercial Career Start Program – All Tracks
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”17882″ img_size=”full” alignment=”center” css=””][mk_padding_divider size=”20″][/vc_column][/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1767178958838{margin-bottom: 0px !important;}”]HSMAI Europe Commercial Career Start Program supports hospitality students and recent graduates in transitioning from studying to their first roles in sales\, revenue\, or marketing in the industry. \nThe program is structured as a series of online sessions delivered by hospitality industry professionals from program partners – Marriott International\, Wyndham Hotels & Resorts\, IHG Hotels & Resorts and Accor – who share how sales\, revenue\, and marketing roles work in practice. \nThe program will last 12 weeks (mid-March – early June 2026)\, and will include classroom-size weekly group sessions. The program offers three tracks: Sales\, Revenue\, and Marketing.[/vc_column_text][mk_padding_divider size=”20″][/vc_column][/vc_row][vc_row][vc_column][vc_btn title=”Read more here” color=”violet” size=”lg” align=”center” css=”” button_block=”true” link=”url:https%3A%2F%2Feur.cvent.me%2FZQOLD3″][/vc_column][/vc_row]
URL:https://hsmai.eu/event/commercial-career-start-program-all-tracks-2026/2026-03-18/
ATTACH;FMTTYPE=image/png:https://hsmai.eu/wp-content/uploads/sites/15/2025/12/website-banner-2026-visual.png
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260114
DTEND;VALUE=DATE:20260117
DTSTAMP:20250826T102823Z
CREATED:20250814T080522Z
LAST-MODIFIED:20250826T102823Z
UID:10000591-1768348800-1768607999@hsmai.eu
SUMMARY:Commercial Strategy Week 2026
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”17355″ img_size=”full” alignment=”center” css=””][/vc_column][/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1755780854837{margin-bottom: 0px !important;}”]\nWelcome to\nCommercial Strategy Week 2026\n[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1755780819380{margin-bottom: 0px !important;}”]After the highly successful 2025 conference\, we are thrilled to announce that we will be returning to London once again for next year’s conference\, from January 14th to 16th\, 2026! We’re excited to once again set the stage for insightful discussions\, networking\, and the latest industry advancements. \nHSMAI Europe’s Commercial Strategy Conference – the evolution of HSMAI ROC – reflects the development of marketing\, revenue optimization\, sales\, and other commercial functions into new and evolving commercial strategy organisations inside many hotel companies. \nThe conference — and pre- and post-conference certifications\, leadership day\, training and roundtables — will equip commercial professionals and leaders with the skills\, knowledge\, and strategic vision necessary to navigate the ever-evolving landscape of hotel commercial strategy while driving profit throughout the customer journey \nSAVE THE DATES FOR COMMERCIAL STRATEGY WEEK 2026: \n\nPre-conference workshops and trainings | Wednesday\, 14th January\n\nMain conference and HSMAI Awards Europe | Thursday\, 15th January\n\nPost-conference roundtables (by invitation only)| Friday\, 16th January\n\n\n[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_btn title=”READ MORE” color=”violet” size=”lg” css=”” link=”url:https%3A%2F%2Fhsmai.eu%2Fcsw_2026%2F”][/vc_column][/vc_row]
URL:https://hsmai.eu/event/commercial-strategy-week-2026/
LOCATION:InterContinental London Park Lane\, One Hamilton Place\, Park Ln\, London\, London\, W1J 7QY\, United Kingdom
ATTACH;FMTTYPE=image/png:https://hsmai.eu/wp-content/uploads/sites/15/2025/08/header-tickets-csw-2026-1.png
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Athens:20251121T170000
DTEND;TZID=Europe/Athens:20251121T200000
DTSTAMP:20251117T161818Z
CREATED:20250521T151823Z
LAST-MODIFIED:20251117T161818Z
UID:10000579-1763744400-1763755200@hsmai.eu
SUMMARY:Power up | Athens | November
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”17680″ img_size=”full” css=””][mk_fancy_title size=”30″ font_weight=”bold” margin_bottom=”0″ font_family=”Merriweather” font_type=”google” align=”center”]\nHSMAI Europe Power Up: Athens \n[/mk_fancy_title][vc_column_text css=”.vc_custom_1763034323836{margin-bottom: 0px !important;}”]📅 Date: Friday\, 21st November\n⏰ Time: 6:00 pm – 8:00 pm (followed by networking & drinks)\n📍 Location: The Athenaeum Luxury Hotel\, Athens[/vc_column_text][vc_column_text css=”.vc_custom_1763291198836{margin-bottom: 0px !important;}”] \nJoin HSMAI Europe for an inspiring Power Up session in Athens\, hosted at The Athenaeum Luxury Hotel – a beautiful 5-star boutique hotel known for its sophisticated design\, warm Greek hospitality and stunning views of the city. This after-work event combines high-impact education with networking\, snacks and drinks. \nHSMAI Europe Power Up is a series of local\, after-work events hosted in cities across Europe. Each Power Up offers a compact format—focused learning + structured networking—designed for commercial\, marketing\, revenue\, sales\, distribution\, and operations leaders in hospitality and travel. \nThis Power Up takes place the day before the start of XENIA 2025\, the largest Business & Investment event for the Tourism sector in Greece. \nDuring the event\, many of our HSMAI Europe Advisory Board Greece members will be there to welcome you. Read more here.[/vc_column_text][mk_divider style=”thin_solid”][/vc_column][/vc_row][vc_row][vc_column][mk_fancy_title size=”25″ font_weight=”bold” font_family=”Merriweather” font_type=”google” align=”center”]\nProgram & Speakers \n[/mk_fancy_title][/vc_column][/vc_row][vc_row][vc_column width=”2/3″][mk_fancy_title size=”20″ font_weight=”500″ font_style=”italic” font_family=”Merriweather” font_type=”google” align=”center”]\nPresentation of Connecting Future Leaders Greece  \n[/mk_fancy_title][vc_column_text css=”.vc_custom_1763290412053{margin-bottom: 0px !important;}”]Vasiliki Mamidaki will present The HSMAI Europe initiative Connecting Future Leaders. Vasiliki is the Business Development Officer at Bluegr and will co-chair this initiative in Greece together with Aristea Mamidaki\, People and Data Analytics at Bluegr.[/vc_column_text][/vc_column][vc_column width=”1/3″][mk_circle_image src=”https://hsmai.eu/wp-content/uploads/sites/15/2025/10/vasiliki-mamidakis.jpg” image_diameter=”150″][vc_column_text css=”.vc_custom_1763290477547{margin-bottom: 0px !important;}”]\nVasiliki Mamidaki\nBusiness Development Officer at Bluegr & Co-chair of the HSMAI Europe Connecting Future Leaders Greece \n[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][mk_divider style=”thin_solid”][/vc_column][/vc_row][vc_row][vc_column width=”2/3″][mk_fancy_title size=”20″ font_weight=”500″ font_style=”italic” font_family=”Merriweather” font_type=”google” align=”center”]\nLeading with Purpose to Shape Tomorrow’s Leadership  \n[/mk_fancy_title][vc_column_text css=”.vc_custom_1763041504749{margin-bottom: 0px !important;}”]Join us to hear Nikos Athanasopoulos reflect on the beginnings of his career and the lessons that have guided his journey toward purposeful\, impactful leadership at the Onassis Foundation.[/vc_column_text][/vc_column][vc_column width=”1/3″][vc_single_image image=”17678″ img_size=”” alignment=”center” css=””][vc_column_text css=”.vc_custom_1763041375552{margin-bottom: 0px !important;}”]\nNikos Athanasopoulos\nCultural Project Advisor\, Onassis Stegi (part of the Onassis Foundation) \n[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][mk_divider style=”thin_solid”][/vc_column][/vc_row][vc_row][vc_column width=”2/3″][mk_fancy_title size=”20″ font_weight=”500″ font_style=”italic” font_family=”Merriweather” font_type=”google” align=”center”]\nDecoding Athens’ Guest Review Data for Strategic Advantage \n[/mk_fancy_title][vc_column_text css=”.vc_custom_1763289554516{margin-bottom: 0px !important;}”]In this session\, Radouane Namaoui will unpack what “the Greek guest voice” tells us through reviews and feedback\, followed by discussion.[/vc_column_text][/vc_column][vc_column width=”1/3″][vc_single_image image=”17679″ img_size=”” alignment=”center” css=””][vc_column_text css=”.vc_custom_1763036948475{margin-bottom: 0px !important;}”]\nRadouane Namaoui\nVP Global Key Account Management\, TrustYou \n[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][mk_divider style=”thin_solid”][/vc_column][/vc_row][vc_row][vc_column][mk_fancy_title size=”20″ font_weight=”500″ font_style=”italic” font_family=”Merriweather” font_type=”google” align=”center”]\nNetworking & Drinks \n[/mk_fancy_title][vc_column_text css=”.vc_custom_1763041564819{margin-bottom: 0px !important;}”]We’ll round off the evening with networking\, drinks & snacks\, giving you time to connect with peers from hotels\, hospitality\, and travel organisations in Athens and beyond.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][mk_padding_divider][vc_btn title=”SIGN UP HERE” color=”success” align=”center” css=”” button_block=”true” link=”url:https%3A%2F%2Feur.cvent.me%2FOKg5rg|target:_blank”][/vc_column][/vc_row]\nNote: If you are a vendor\, your company must be a member to attend. 
URL:https://hsmai.eu/event/power-up-athens-november/
LOCATION:The Athenaeum Luxury Hotel\, Leof. Vouliagmenis 4\, Athina\, 117 43\, Greece
ATTACH;FMTTYPE=image/png:https://hsmai.eu/wp-content/uploads/sites/15/2025/05/21.11.25.png
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Amsterdam:20251113T170000
DTEND;TZID=Europe/Amsterdam:20251113T200000
DTSTAMP:20251021T144043Z
CREATED:20251015T130826Z
LAST-MODIFIED:20251021T144043Z
UID:10000602-1763053200-1763064000@hsmai.eu
SUMMARY:Connecting Future Leaders | Amsterdam | November
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”17585″ img_size=”full” alignment=”center” css=””][mk_fancy_title color=”#669933″ size=”35″ font_weight=”bold” margin_bottom=”0″ font_family=”Merriweather” font_type=”google” responsive_align=”left”]Connecting Future Leaders in Amsterdam\n[/mk_fancy_title][vc_column_text css=”.vc_custom_1761057618138{margin-bottom: 0px !important;}”]📅 Date: Thursday\, 13th November\n⏰ Time: 5:00 pm – 8:00 pm (including networking & drinks)\n📍 Location: Inntel Hotels Amsterdam Landmark [/vc_column_text][vc_column_text css=”.vc_custom_1761057635793{margin-bottom: 0px !important;}”]Welcome to Connecting Future Leaders in Amsterdam! This gathering is divided into two parts: first\, an educational program\, followed by a networking session.[/vc_column_text][vc_column_text css=”.vc_custom_1758135584293{margin-bottom: 0px !important;}”]Connecting Future Leaders (CFL) is a platform that brings together young leaders\, talents\, and others in the travel industry aged 35 and below to share experiences\, build networks\, and exchange professional insights.[/vc_column_text][vc_column_text css=”.vc_custom_1758137407655{margin-bottom: 0px !important;}”]Free participation for HSMAI members. Register now to secure your spot![/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][mk_padding_divider size=”30″][/vc_column][/vc_row][vc_row][vc_column][vc_btn title=”REGISTER HERE” color=”violet” size=”lg” align=”center” css=”” button_block=”true” link=”url:https%3A%2F%2Feur.cvent.me%2FvvAB8x|target:_blank”][mk_padding_divider size=”30″][/vc_column][/vc_row][vc_row disable_element=”yes”][vc_column width=”1/3″][mk_circle_image src=”https://hsmai.eu/wp-content/uploads/sites/15/2025/05/kevin-passon.jpeg” image_diameter=”150″][vc_column_text css=”.vc_custom_1747302182789{margin-bottom: 0px !important;}”]\nKevin Passon\nKey Account Director\nIHG Hotels & Resorts \n[/vc_column_text][/vc_column][vc_column width=”1/3″][mk_circle_image src=”https://hsmai.eu/wp-content/uploads/sites/15/2025/05/scarlet-payne.jpeg” image_diameter=”150″][vc_column_text css=”.vc_custom_1747302401173{margin-bottom: 0px !important;}”]\nScarlet Payne\nPR & Content Specialist EMEA\nWyndham Hotels & Resorts EMEA \n[/vc_column_text][/vc_column][vc_column width=”1/3″][mk_circle_image src=”https://hsmai.eu/wp-content/uploads/sites/15/2025/05/angel.jpeg” image_diameter=”150″][vc_column_text css=”.vc_custom_1747302495423{margin-bottom: 0px !important;}”]\nAngel Shtrbevski\nGeneral Manager Moxy Southampton\nHotel Co 51 \n[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][mk_divider style=”thin_solid” thickness=”3″][vc_column_text css=”.vc_custom_1729160755651{margin-bottom: 0px !important;}”]For questions\, contact us at postbox@hsmai.eu[/vc_column_text][mk_padding_divider][/vc_column][/vc_row]
URL:https://hsmai.eu/event/connecting-future-leaders-amsterdam-november/
LOCATION:Inntel Hotel Amsterdam Landmark\, VOC-kade 600\, Amsterdam\, 1018 LG\, Netherlands
ATTACH;FMTTYPE=image/png:https://hsmai.eu/wp-content/uploads/sites/15/2025/10/cfl-amsterdam-november-2025.png
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20251106T160000
DTEND;TZID=Europe/London:20251106T183000
DTSTAMP:20260227T100205Z
CREATED:20250912T124239Z
LAST-MODIFIED:20260227T100205Z
UID:10000594-1762444800-1762453800@hsmai.eu
SUMMARY:Future YOU | Manchester
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”17453″ img_size=”1920×1080″ alignment=”center” css=””][/vc_column][/vc_row][vc_row][vc_column][mk_fancy_title color=”#669933″ size=”40″ margin_bottom=”-5″ font_family=”Merriweather” font_type=”google”]Future YOU[/mk_fancy_title][mk_fancy_title color=”#663399″ size=”20″ margin_bottom=”10″ font_family=”Montserrat” font_type=”google”]An event designed to help young people discover rewarding (and sometimes unexpected) career paths in the hospitality industry.[/mk_fancy_title][vc_column_text css=”.vc_custom_1757680923048{margin-bottom: 0px !important;}”]📅  Thursday\, 6th November\n⏰  4.00 pm – 6.30 pm\n📍 Malmaison Manchester \nStudents will hear real career stories\, ask questions to professionals\, and meet companies offering jobs and internships locally. Whether students are considering work\, study\, or are simply curious—Future YOU is where they can explore what the hospitality industry can offer them. \n\nShort talks on career paths in hospitality\nQ&A covering students’ questions\nMeeting companies offering jobs and internships in the area\nFood\, refreshments and prizes\n\n[/vc_column_text][mk_padding_divider size=”20″][/vc_column][/vc_row][vc_row][vc_column][vc_btn title=”READ MORE” color=”green” size=”lg” align=”center” css=”” button_block=”true” link=”url:https%3A%2F%2Feur.cvent.me%2FqqlDoZ|target:_blank”][/vc_column][/vc_row]
URL:https://hsmai.eu/event/future-you-manchester/
LOCATION:Malmaison Manchester\, 1-3 Piccadilly\, Manchester\, M1 3AQ\, United Kingdom
ATTACH;FMTTYPE=image/png:https://hsmai.eu/wp-content/uploads/sites/15/2025/09/calendar-banner.png
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Amsterdam:20251105T180000
DTEND;TZID=Europe/Amsterdam:20251105T200000
DTSTAMP:20251029T142716Z
CREATED:20250917T201703Z
LAST-MODIFIED:20251029T142716Z
UID:10000597-1762365600-1762372800@hsmai.eu
SUMMARY:HSMAI Europe Curate's | London
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”17468″ img_size=”full” alignment=”center” css=””][mk_fancy_title color=”#669933″ size=”35″ font_weight=”bold” margin_bottom=”0″ font_family=”Merriweather” font_type=”google” responsive_align=”left”]HSMAI Europe’s Curate – An Executive Insights Forum\n[/mk_fancy_title][vc_column_text css=”.vc_custom_1758138239049{margin-bottom: 0px !important;}”]\nAI in hotel distribution\n[/vc_column_text][vc_column_text css=”.vc_custom_1761656045241{margin-bottom: 0px !important;}”]📅 Date: Wednesday\, 5th November\n⏰ Time: 6:00 pm – 8:00 pm + joint Networking with Connecting Future Leaders after the program\n📍 Location: Sofitel London St James\, 6 Waterloo Pl\, London SW1Y 4AN[/vc_column_text][vc_column_text css=”.vc_custom_1758138329109{margin-bottom: 0px !important;}”]The second edition of Curate this year brings senior hospitality leaders together to explore one of the most important forces shaping the industry today: AI in hotel distribution[/vc_column_text][mk_divider style=”thin_solid”][mk_padding_divider size=”20″][/vc_column][/vc_row][vc_row][vc_column width=”2/3″][vc_column_text css=”.vc_custom_1758140270156{margin-bottom: 0px !important;}”]We are proud to welcome Dr. Peter O’Connor\, a superstar within Distribution and Professor of Strategic Management at the University of South Australia\, and an HSMAI supporter as our speaker. His research and teaching focus on the effect of digital on business\, and his work has been published in leading journals such as Harvard Business Review\, Journal of Marketing\, Journal of Retailing and Consumer Services\, Tourism Management\, Cornell Quarterly\, and the International Journal of Hospitality Management. Before joining UniSA\, Peter founded the Chair in Digital Disruption at ESSEC Business School in France\, where he also held a variety of academic roles.[/vc_column_text][/vc_column][vc_column width=”1/3″][mk_circle_image src=”https://hsmai.eu/wp-content/uploads/sites/15/2025/09/dr.-peter-o-connor.jpeg” image_diameter=”250″][/vc_column][/vc_row][vc_row][vc_column][mk_padding_divider][vc_column_text css=”.vc_custom_1758139433999{margin-bottom: 0px !important;}”]\nEmbrace AI\, Secure Success: A Hotel Distribution Playbook for the Next Decade\n[/vc_column_text][vc_column_text css=”.vc_custom_1760976035365{margin-bottom: 0px !important;}”]The hotel industry stands on the brink of its next great transformation — an AI-driven revolution that is reshaping how guests search\, book\, and experience travel. Just as OTAs transformed distribution two decades ago\, AI is now redefining visibility\, personalization\, and competitive advantage. \nA new reality is emerging\, with AI-powered search\, personalised recommendations\, and agentic assistants rewiring the customer journey. Guests increasingly expect tailored\, real-time solutions — unique itineraries\, curated dining tips\, and frictionless booking — delivered instantly\, automatically\, and often before they even ask. \nForward-thinking hotels are already experimenting. From personalised guest itineraries generated overnight\, to AI-driven revenue and reputation management\, early adopters are proving that when data meets intelligence\, service becomes unforgettable. \nSuccess in the coming decade will require three things: integrated data systems\, empowered teams trained in AI\, and a willingness to disrupt before being disrupted. \nAI is not a threat — it is the defining force of the next decade. The future of travel belongs to those who embrace it boldly\, creatively\, and fearlessly.[/vc_column_text][mk_padding_divider][mk_divider style=”thin_solid”][mk_padding_divider size=”20″][/vc_column][/vc_row][vc_row][vc_column width=”2/3″][vc_column_text css=”.vc_custom_1761748025036{margin-bottom: 0px !important;}”]We are also delighted to welcome Juanjo Rodriguez\, the Founder of The Hotels Network\, a technology company helping hotel brands worldwide grow their direct bookings. Building on his background as Founder of Duplex\, a leading marketing agency in Spain\, Juanjo combines decades of digital marketing experience with a deep understanding of AI and predictive personalization in hospitality. Passionate about innovation\, he is a regular speaker at industry events and educational institutions\, where he helps hoteliers understand how new technologies are reshaping the guest experience.[/vc_column_text][/vc_column][vc_column width=”1/3″][mk_circle_image src=”https://hsmai.eu/wp-content/uploads/sites/15/2025/09/juanjo-rodriguez.jpg” image_diameter=”250″][/vc_column][/vc_row][vc_row][vc_column][mk_padding_divider][vc_column_text css=”.vc_custom_1760976379707{margin-bottom: 0px !important;}”]\nThe IPhone Moment for AI – And What it means for Hotels\n[/vc_column_text][vc_column_text css=”.vc_custom_1760976648451{margin-bottom: 0px !important;}”]\nOpenAI’s recent announcement marks a turning point for travel — the launch of apps within ChatGPT is set to reshape how guests search and book hotels. With Booking.com and Expedia among the first to go live\, this is the moment hoteliers must act to ensure they’re visible and bookable directly in AI-powered channels. Hotels need to start preparing now to navigate this shift — or risk being left behind as AI redefines distribution. \nAfter Peter’s and Juanjo’s presentations there will be roundtable discussions on selected topics.[/vc_column_text][mk_divider style=”thin_solid”][mk_padding_divider][/vc_column][/vc_row][vc_row][vc_column width=”2/3″][vc_column_text css=”.vc_custom_1760975869564{margin-bottom: 0px !important;}”]\nAbout the Curate\n[/vc_column_text][vc_column_text css=”.vc_custom_1760977402421{margin-bottom: 0px !important;}”]The Curate is an exclusive benefit offered to Organizational Member companies of HSMAI Europe\, which is By-Invitation-Only. The Curate events are held twice a year to help executives keep up with the rapid changes in the hospitality industry. Designed to identify\, capture\, and shape executive-level content\, providing an opportunity for executives across different companies to discuss cross-disciplinary issues across the fields of culture & people\, sales\, marketing\, distribution\, revenue management\, and innovation. This edition of the Curate will be a condensed but high-impact version lasting only 2 hours followed by networking.[/vc_column_text][vc_column_text css=”.vc_custom_1760976720172{margin-bottom: 0px !important;}”]The day will be moderated by Michael Nowlis\, Programme director\, MBA Programmes at Imperial College Business School and chair of HSMAI Europe Board of Directors[/vc_column_text][mk_padding_divider][/vc_column][vc_column width=”1/3″][mk_padding_divider][mk_circle_image src=”https://hsmai.eu/wp-content/uploads/sites/15/2022/10/michael-nowlis.jpeg” image_diameter=”250″][/vc_column][/vc_row][vc_row][vc_column][vc_btn title=”REGISTER HERE” color=”violet” size=”lg” align=”center” css=”” button_block=”true” link=”url:https%3A%2F%2Feur.cvent.me%2FMQmBZw|target:_blank”][/vc_column][/vc_row][vc_row disable_element=”yes”][vc_column width=”1/3″][mk_circle_image src=”https://hsmai.eu/wp-content/uploads/sites/15/2025/05/kevin-passon.jpeg” image_diameter=”150″][vc_column_text css=”.vc_custom_1747302182789{margin-bottom: 0px !important;}”]\nKevin Passon\nKey Account Director\nIHG Hotels & Resorts \n[/vc_column_text][/vc_column][vc_column width=”1/3″][mk_circle_image src=”https://hsmai.eu/wp-content/uploads/sites/15/2025/05/scarlet-payne.jpeg” image_diameter=”150″][vc_column_text css=”.vc_custom_1747302401173{margin-bottom: 0px !important;}”]\nScarlet Payne\nPR & Content Specialist EMEA\nWyndham Hotels & Resorts EMEA \n[/vc_column_text][/vc_column][vc_column width=”1/3″][mk_circle_image src=”https://hsmai.eu/wp-content/uploads/sites/15/2025/05/angel.jpeg” image_diameter=”150″][vc_column_text css=”.vc_custom_1747302495423{margin-bottom: 0px !important;}”]\nAngel Shtrbevski\nGeneral Manager Moxy Southampton\nHotel Co 51 \n[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][mk_divider style=”thin_solid” thickness=”3″][vc_column_text css=”.vc_custom_1729160755651{margin-bottom: 0px !important;}”]For questions\, contact us at postbox@hsmai.eu[/vc_column_text][mk_padding_divider][/vc_column][/vc_row]
URL:https://hsmai.eu/event/hsmai-europe-curates-london/
LOCATION:Sofitel London St James\, 6 Waterloo Pl\, London\, SW1Y 4AN\, United Kingdom
ATTACH;FMTTYPE=image/png:https://hsmai.eu/wp-content/uploads/sites/15/2025/09/curate-1920x1080-2-1-1.png
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20251105T180000
DTEND;TZID=Europe/London:20251105T200000
DTSTAMP:20251028T125311Z
CREATED:20250917T193409Z
LAST-MODIFIED:20251028T125311Z
UID:10000596-1762365600-1762372800@hsmai.eu
SUMMARY:Connecting Future Leaders | London | November
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”17639″ img_size=”full” alignment=”center” css=””][mk_fancy_title color=”#669933″ size=”35″ font_weight=”bold” margin_bottom=”0″ font_family=”Merriweather” font_type=”google” responsive_align=”left”]Connecting Future Leaders in London\n[/mk_fancy_title][vc_column_text css=”.vc_custom_1758136322683{margin-bottom: 0px !important;}”]\nHow to Market a Hospitality Business in a Changing World\n[/vc_column_text][vc_column_text css=”.vc_custom_1761655988237{margin-bottom: 0px !important;}”]📅 Date: Wednesday\, 5th November\n⏰ Time: 6:00 pm – 8:00 pm (followed by networking & drinks)\n📍 Location: Sofitel London St James\, 6 Waterloo Pl\, London SW1Y 4AN[/vc_column_text][vc_column_text css=”.vc_custom_1761059199682{margin-bottom: 0px !important;}”]Welcome to another Connecting Future Leaders event in London! This gathering is divided into two parts: first\, an educational program\, followed by a networking session together with the HSMAI Europe Curate participants.[/vc_column_text][vc_column_text css=”.vc_custom_1758135584293{margin-bottom: 0px !important;}”]Connecting Future Leaders (CFL) is a platform that brings together young leaders\, talents\, and others in the travel industry aged 35 and below to share experiences\, build networks\, and exchange professional insights.[/vc_column_text][vc_column_text css=”.vc_custom_1761061262787{margin-bottom: 0px !important;}”]\nHow to Market a Hospitality Business in a Changing World\nTopic overview:Consumer behaviour\, privacy rules\, and technology are shifting fast. From AI-driven content and first-party data to changing OTA dynamics and evolving social platforms\, hospitality marketers are rethinking how to reach guests\, drive direct bookings\, and build loyalty. This session explores what’s working now—and what’s next. \nSpeakers: \n[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/3″][mk_circle_image src=”https://hsmai.eu/wp-content/uploads/sites/15/2025/09/1642427607084.jpg” image_diameter=”150″][vc_column_text css=”.vc_custom_1761061150302{margin-bottom: 0px !important;}”]\nEmanuela Da Ros\nHead of Marketing at the Landmark hotel in London part of Leading Hotels \n[/vc_column_text][/vc_column][vc_column width=”1/3″][mk_circle_image src=”https://hsmai.eu/wp-content/uploads/sites/15/2025/09/1757673135714.jpg” image_diameter=”150″][vc_column_text css=”.vc_custom_1761061207599{margin-bottom: 0px !important;}”]\nJulie Cheesman\nHead of voco™ Hotels at IHG Hotels & Resorts \n[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][mk_padding_divider][/vc_column][/vc_row][vc_row][vc_column][vc_btn title=”REGISTER HERE” color=”violet” size=”lg” align=”center” css=”” button_block=”true” link=”url:https%3A%2F%2Feur.cvent.me%2FBNq8k1|target:_blank”][vc_column_text css=”.vc_custom_1758137407655{margin-bottom: 0px !important;}”]Free participation for HSMAI members. Register now to secure your spot![/vc_column_text][vc_column_text css=”.vc_custom_1758137109691{margin-bottom: 0px !important;}”]The session is put together by the HSMAI Europe Rising Leader Council members.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][mk_divider style=”thin_solid” thickness=”3″][vc_column_text css=”.vc_custom_1729160755651{margin-bottom: 0px !important;}”]For questions\, contact us at postbox@hsmai.eu[/vc_column_text][mk_padding_divider][/vc_column][/vc_row]
URL:https://hsmai.eu/event/connecting-future-leaders-london-november/
LOCATION:Sofitel London St James\, 6 Waterloo Pl\, London\, SW1Y 4AN\, United Kingdom
ATTACH;FMTTYPE=image/jpeg:https://hsmai.eu/wp-content/uploads/sites/15/2025/09/cfl-london-november-1.jpg
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
END:VEVENT
END:VCALENDAR