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DTSTART;TZID=Europe/Amsterdam:20230420T180000
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DTSTAMP:20230417T160006Z
CREATED:20230309T144112Z
LAST-MODIFIED:20230417T160006Z
UID:10000318-1682013600-1682024400@hsmai.eu
SUMMARY:London [UK] - Meet & Connect - Understanding the true value of loyalty programmes
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”13798″ img_size=”full” alignment=”center”][mk_fancy_title color=”#663399″ size=”30″ font_weight=”bold” margin_bottom=”0″ font_family=”Merriweather” font_type=”google”]\nUnderstanding the true value of loyalty programmes\n\n[/mk_fancy_title][mk_fancy_title color=”#663399″ size=”20″ font_weight=”bold” font_style=”italic” margin_bottom=”5″ font_family=”Merriweather” font_type=”google”]\nA panel debate focused on Loyalty Programs\, CRM and Direct Bookings \n[/mk_fancy_title][mk_fancy_title color=”#000000″ size=”16″ font_weight=”bold” margin_bottom=”5″ font_family=”Merriweather” font_type=”google” responsive_align=”left”]\nJoin HSMAI Region Europe in London on Thursday\, 20 April 2023 from 18:00 – 20:30 (local time) for an insightful evening. \n[/mk_fancy_title][vc_column_text css=”.vc_custom_1680262422004{margin-bottom: 0px !important;}”]While we’ve seen a major rebound in travel demand\, hoteliers are moving into 2023 with uncertainty. Economic and global factors\, plus COVID-19 hangovers like labour and resource shortages are major challenges. In this session\, Sojern will be sharing upcoming travel trends and insights\, as well as how hoteliers can use data and tap into the powers of digital multichannel marketing to win the battle for direct bookings\, in order to maximise the impact of their spend\, and deliver results for their property. \nThis will then be followed by a panel debate where our panelists will share their insights on the latest trends\, best practices\, and strategies for creating a successful direct booking program\, building a loyalty program that drives customer retention\, and implementing an effective CRM system to optimize customer interactions and drive revenue growth. \nYou’ll have the opportunity to network with other industry professionals\, ask questions of our expert panelists\, and come away with actionable insights that you can apply to your own business.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][mk_fancy_title color=”#669933″ size=”18″ margin_bottom=”5″ font_family=”Merriweather” font_type=”google” responsive_align=”left”]Meet the Moderator[/mk_fancy_title][/vc_column][/vc_row][vc_row][vc_column width=”1/4″][vc_single_image image=”13712″ img_size=”200 x 200″ alignment=”center” style=”vc_box_circle_2″][/vc_column][vc_column width=”3/4″][vc_column_text css=”.vc_custom_1680263014503{margin-bottom: 0px !important;}”]Terence Baker is an accomplished journalist and editor with over 20 years of expertise in the hospitality industry. He is currently the News Editor\, Europe\, Middle East & Africa at Hotel News Now\, renowned for his insightful coverage of the latest industry trends and market insights. Terence is an engaging speaker\, with a talent for breaking down complex topics into accessible and informative presentations. He is passionate about sharing his knowledge and insights to help others gain a deeper understanding of the industry.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_separator][mk_fancy_title color=”#000000″ size=”16″ margin_bottom=”5″ font_family=”Merriweather” font_type=”google” responsive_align=”left”]Speakers and Panelists[/mk_fancy_title][/vc_column][/vc_row][vc_row][vc_column width=”2/3″][vc_column_text css=”.vc_custom_1681372135900{margin-bottom: 0px !important;}”]Celine Chaussegros is the Managing Director Europe for Sojern. Celine is a seasoned executive with over 15 years of experience in travel and hospitality. She is currently the Managing Director for Europe at Sojern\, renowned for her strategic leadership and expertise in digital marketing and data-driven decision-making. Celine is an accomplished speaker\, sharing insights on travel industry trends.[/vc_column_text][/vc_column][vc_column width=”1/3″][vc_single_image image=”13714″ alignment=”center” style=”vc_box_circle_2″][/vc_column][/vc_row][vc_row][vc_column width=”2/3″][vc_column_text css=”.vc_custom_1681371893775{margin-bottom: 0px !important;}”]Julie White was appointed Vice President Commercial for EMEA at Wyndham Hotels & Resorts in January 2020. In her role\, she is responsible for supporting the Commercial activities of Wyndham Hotels & Resorts’ brands driving collaboration across loyalty\, sales\, revenue management\, distribution and marketing to maximize the performance of managed and franchised hotels across the EMEA region.[/vc_column_text][/vc_column][vc_column width=”1/3″][vc_single_image image=”13779″ alignment=”center” style=”vc_box_circle_2″][/vc_column][/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1679930472695{margin-bottom: 0px !important;}”]\n\n\nRSVP: This is an exceptional opportunity to join our local event in London for free! To celebrate the recovery of our industry we are opening this event for all professionals to learn\, share and get inspired. If you are a vendor\, you must be a member of HSMAI Europe to attend this event. \n\n\n\n\nP.S. For its association members HSMAI Europe will be hosting 6 local events in the UK during 2023. To inquire about membership send us an email to postbox@hsmai.eu \n\n\n[/vc_column_text][vc_btn title=”Register Now” color=”violet” align=”center” button_block=”true” link=”url:https%3A%2F%2Fwww-eur.cvent.com%2Fc%2Fexpress%2F3f732d53-6634-4d4d-905e-ea76e2b29793|target:_blank”][mk_padding_divider][mk_fancy_title color=”#000000″ size=”18″ font_weight=”bold” margin_bottom=”5″ font_family=”Merriweather” font_type=”google” responsive_align=”left”]\nAgenda \n[/mk_fancy_title][mk_divider margin_top=”5″ margin_bottom=”10″][/vc_column][/vc_row][vc_row][vc_column width=”1/4″][vc_column_text css=”.vc_custom_1681743687635{margin-bottom: 0px !important;}”]\n18:00 \n[/vc_column_text][/vc_column][vc_column width=”3/4″][vc_column_text css=”.vc_custom_1681743675703{margin-bottom: 0px !important;}”]Doors Open[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/4″][vc_column_text css=”.vc_custom_1681743657827{margin-bottom: 0px !important;}”]\n18:15 \n[/vc_column_text][/vc_column][vc_column width=”3/4″][vc_column_text css=”.vc_custom_1681743630350{margin-bottom: 0px !important;}”]Welcome\nby Michael Nowlis\, Programme Director\, Leadership Programmes at Cambridge Institute for Sustainability Leadership (CISL) and Chair of the HSMAI Europe Board of Directors[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/4″][vc_column_text css=”.vc_custom_1681743763841{margin-bottom: 0px !important;}”]\n18:20  \n[/vc_column_text][/vc_column][vc_column width=”3/4″][vc_column_text css=”.vc_custom_1681743737802{margin-bottom: 0px !important;}”]Introduction of moderator\nTerence Baker\, News Editor Europe\, Middle East & Africa at Hotel News Now[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/4″][vc_column_text css=”.vc_custom_1681743787914{margin-bottom: 0px !important;}”]\n18:25 \n[/vc_column_text][/vc_column][vc_column width=”3/4″][vc_column_text css=”.vc_custom_1681743800706{margin-bottom: 0px !important;}”]Supercharge Your Direct Booking Strategy for 2023\nby Celine Chaussegros\, Managing Director at Sojern[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/4″][vc_column_text css=”.vc_custom_1681743828452{margin-bottom: 0px !important;}”]\n18:50 \n[/vc_column_text][/vc_column][vc_column width=”3/4″][vc_column_text css=”.vc_custom_1681743852833{margin-bottom: 0px !important;}”]Panel debate: Understanding the true value of loyalty programmes\nA panel debate focused on Direct Bookings\, Loyalty Programs & CRM\, with the following panellists: \n\nTerence Baker\, News Editor Europe\, Middle East & Africa at Hotel News Now\nCeline Chaussegros\, Managing Director at Sojern\nJulie White\, VP Commercial EMEA at Wyndham Hotels & Resorts\n\n[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/4″][vc_column_text css=”.vc_custom_1681743929789{margin-bottom: 0px !important;}”]\n19:40 \n[/vc_column_text][/vc_column][vc_column width=”3/4″][vc_column_text css=”.vc_custom_1681743919951{margin-bottom: 0px !important;}”]Drinks & Networking[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][mk_divider margin_top=”5″ margin_bottom=”10″][mk_fancy_title color=”#000000″ size=”18″ font_weight=”bold” margin_bottom=”5″ font_family=”Merriweather” font_type=”google” responsive_align=”left”]\nAbout HSMAI Europe \n[/mk_fancy_title][vc_column_text css=”.vc_custom_1679930674000{margin-bottom: 0px !important;}”]HSMAI – Hospitality Sales and Marketing Association International – is a global organization founded in the US in 1927. HSMAI Region Europe is the European arm of the organisation. HSMAI Europe aims to be a key influencer\, pioneer and the go-to industry resource for professional development\, commercial strategies and sustainability in the hospitality\, travel and tourism industry. Read More[/vc_column_text][/vc_column][/vc_row]
URL:https://hsmai.eu/event/supercharge-your-direct-booking-strategy-for-2023-london/
LOCATION:Bankside Hotel\, Autograph Collection\, 2 Blackfriars Rd\, Upper Ground\, London SE1 9JU\, United Kingdom\, London\, United Kingdom
ATTACH;FMTTYPE=image/png:https://hsmai.eu/wp-content/uploads/sites/15/2023/04/london-2.png
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