BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//HSMAI Region Europe - ECPv6.16.3//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-ORIGINAL-URL:https://hsmai.eu
X-WR-CALDESC:Events for HSMAI Region Europe
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:Europe/Amsterdam
BEGIN:DAYLIGHT
TZOFFSETFROM:+0100
TZOFFSETTO:+0200
TZNAME:CEST
DTSTART:20190331T010000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0200
TZOFFSETTO:+0100
TZNAME:CET
DTSTART:20191027T010000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+0100
TZOFFSETTO:+0200
TZNAME:CEST
DTSTART:20200329T010000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0200
TZOFFSETTO:+0100
TZNAME:CET
DTSTART:20201025T010000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+0100
TZOFFSETTO:+0200
TZNAME:CEST
DTSTART:20210328T010000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0200
TZOFFSETTO:+0100
TZNAME:CET
DTSTART:20211031T010000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=Europe/Amsterdam:20200702T090000
DTEND;TZID=Europe/Amsterdam:20200702T170000
DTSTAMP:20260616T044834
CREATED:20200206T074359Z
LAST-MODIFIED:20200618T075806Z
UID:10000256-1593680400-1593709200@hsmai.eu
SUMMARY:Postponed: HSMAI Region Europe Leadership day in Berlin
DESCRIPTION:HSMAI Region Europe Leadership day 2020 in Berlin\nBy invitation only just for Advisory Board member from the industry and some of our sponsors\nMore information to come!\n  \nPhoto taken by Cameo Photography
URL:https://hsmai.eu/event/hsmai-region-europe-leadership-day-in-berlin/
LOCATION:Berlin
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Amsterdam:20200701T140000
DTEND;TZID=Europe/Amsterdam:20200701T183000
DTSTAMP:20260616T044834
CREATED:20190918T070338Z
LAST-MODIFIED:20200618T075742Z
UID:10000248-1593612000-1593628200@hsmai.eu
SUMMARY:Postponed: CURATE – THE EXECUTIVE INSIGHTS FORUM
DESCRIPTION:[vc_row][vc_column][vc_column_text]\n\nCURATE – THE EXECUTIVE INSIGHTS FORUM\nFor HSMAI Executive Members only\nWednesday July 1st 2020 in Berlin\n14.00 – 18.30 followed by dinner and networking\n“Leadership in Changing Times”\nWith great pleasure HSMAI Region Europe would like to invite HSMAI Executive Members to attend the fifth biannual Curate. \nTo RSVP for yourself or the delegate from your organization\, sign up here.\nBecause this is an invitation-only event\, we want to make you aware that we will consider each sign-up separately. \n\n[/vc_column_text][vc_gmaps link=”#E-8_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”][/vc_column][/vc_row]
URL:https://hsmai.eu/event/curate-the-executive-insights-forum-2/
LOCATION:Berlin
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200628
DTEND;VALUE=DATE:20200704
DTSTAMP:20260616T044834
CREATED:20190926T140647Z
LAST-MODIFIED:20200618T075534Z
UID:10000249-1593302400-1593820799@hsmai.eu
SUMMARY:Postponed: HSMAI Region Europe COMMERCIAL SUMMER CAMP 2020
DESCRIPTION:[vc_row][vc_column][rev_slider_vc alias=”HSMAI Commercial SummerCamp 2020″][vc_column_text css=”.vc_custom_1570008733071{margin-bottom: 0px !important;}”]\nHSMAI Region Europe COMMERCIAL SUMMER CAMP 2020\nwill take place in Berlin\, Germany\nThe date is now set and it will take place from\n28 June to 3 July 2020\n[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_tta_tabs shape=”round” color=”violet” spacing=”” active_section=”1″][vc_tta_section title=”Join us” tab_id=”1581939828136-c0d8a76f-8d90″][vc_column_text css=”.vc_custom_1583488221237{margin-bottom: 0px !important;}”]\nAfter the fantastic feedback on this year Commercial Summer Camp we have now set the dates and destination for next year. It will take place in Berlin from June 28th to July 3rd\nAre you interested in joining? Please contact us at postbox@hsmai.eu for more information \nPotential candidate profile \nThe Commercial Summer Camp focuses on developing cross-functional strategic thinking and leadership skills\, to enable tomorrow’s commercial leaders in the hospitality industry. The ideal candidate is already a sales\, marketing\, or revenue management expert or a property leader with the ambition and desire to understand all of the specific disciplines and what it takes to keep them all running smoothly together. \nPrices \n\nPrice for HSMAI members per person: EUR 2900 including full day programme\, material\, coffee\, lunch and dinner\nPrice for Non-members per person: EUR 5900 including full day programme\, material\, coffee\, lunch and dinner\n\nEach participant has to pay for their own travel and accommodation. \nPress here to sign up! \nThe registration is binding and are non refundable. \nCornell \nThe first two days are in collaboration with Cornell School of Hotel Administration and also includes a Certificate for each participant upon completion of the 2 days programme\, bearing the Cornell logo.[/vc_column_text][/vc_tta_section][vc_tta_section title=”Programme” tab_id=”1581939828184-2165368e-5940″][vc_column_text css=”.vc_custom_1581939929142{margin-bottom: 0px !important;}”]\nAbout the two days Executive Development programme:\nEssential Skills for Successful Leadership\nContent: \n\nExplore what defines leadership success\nFocus on your own leadership style\, cultural intelligence\, and motivational skills\nUnderstand how to inspire high levels of performance from all types of individuals\nImprove your problem solving and strategic thinking skills\nBuilding awareness of thinking traps and leadership bias\nIdentify and anticipate key challenges and opportunities in the industry\nLeading the millennial manager\nUsing emotional and cultural intelligence to avoid leadership traps\nDesigning your organization to motivate a diverse team\nCreating a strategy and culture of excellence\nPreparing others for innovation and change\nYour leadership brand and personal strategy\nDeveloping tomorrow’s leaders\n\nAbout the three following days:\nYou will be able to develop an overall Commercial Plan. This will expose you to certain elements that is very important for you to understand as a leader and that you do not come across often in other programmes. \nTopics include: \n\nDistribution strategy\nCommercial Technology strategy\nBranding strategy\nBuilding commercial teams\nCustomer Centricity\nData and CRM strategy\nCalculating ROI on marketing and sales activities\nSales Theory\, Sales Strategy\, Sales Leadership and Hands-on tips\n\n[/vc_column_text][/vc_tta_section][vc_tta_section title=”Schedule” tab_id=”1581939946000-392dea57-d6e1″][mk_table]\n\n\n\nDate & Time\nTopic\nActivity \n\n\n\n\n\nPre-Work\n\nMarket research\nUnderstanding your market\, brands and more \n\n\n\n\nSun\, 28 June\n\n\n\n\n\n16:00-18:30\n\n\nRegistration is open\nParticipants are invited to register\n\n\n18:30-20:30\n\n\nWelcome followed by dinner\nYou will meet the other participants\n\n\n\nMon\, 29 June\n\n\n\n\n\n08:30-12:30\nEssential Skills for Leadership\n\nBeing a Leader\nEssential Skills for Successful Leadership\n\n\n12:30-13:30\n\n\nLunch\n\n\n\n13:30- \n17:00/17:30\nEssential Skills for Leadership\n\nThe session from the morning continues\n\n\n\n19:00\n\n\nDinner followed by homework\n\n\n\n\nTue\, 30 June\n\n\n\n\n\n08:30-12:30\nEssential Skills for Leadership\n\nLeading Your Team\nEssential Skills for Successful Leadership\n\n\n12:30-13:30\n\n\nLunch\n\n\n\n13:30- \n17:00/17:30\nEssential Skills for Leadership\n\nThe session from the morning continues\n\n\n\n19:00\n\n\nDinner followed by homework\n\n\n\n\nWed\, 1 July\n\n\n\n\n\n08:00-10:00\nWhy Commercial Strategy\n\nBuilding a Commercial Strategy and the teams to do it\nCurrent industry trends and the future of the commercial function\n\n\n10:00-10:30\n\n\nBreak\n\n\n\n10:30-12:30\nUnderstanding and positioning your brand\n\nBrand Strategy\nThe building-blocks of a contemporary brand. How next generation brands are built; framework & toolbox.\n\n\n12:30-13:30\n\n\nWorking Lunch with experts\n\n\n\n13:30-14:30\nUnderstanding and positioning your brand\n\nThe session continues\n\n\n\n14:30-15:30\nUnderstanding and positioning your brand\n\nCustomer Centricity\nAbout delivering the promises made\, managing the perception and trust of the brand on social and digital media through the experiences delivered.\n\n\n15:30-16:30\n\n\nBreak\n\n\n\n16:30-18:00\nUnderstanding and positioning your brand\n\nStrategic Positioning\nConsiderations for strategic pricing & positioning hotels and the impact on performance\n\n\n19:00\n\n\nA tour of an innovative lifestyle hotel concept\, and of course\, plenty of networking opportunities\n\n\n\n\nThu\, 2 july\n\n\n\n\n\n08:00-10:00\nGuest Acquisition\n\nDistribution Strategy\nCost implications\, branding implications revenue implications\n\n\n10:00-10:30\n\n\nBreak\n\n\n\n10:30-12:30\nGuest Acquisition\n\nSales Strategy\nSales Strategy\, Sales Leadership and Hands-on tips\n\n\n12:30-13:30\n\n\nWorking Lunch with experts\n\n\n\n13:30-15:30\nGuest Acquisition\n\nData & CRM Strategy\nGDPR\, personalization\, loyalty programs and guest recognition\n\n\n15:30-16:00\n\n\nBreak\n\n\n\n16:00-18:00\nGuest Acquisition\n\nCalculating ROI on marketing & sales activities\n\n\n\n19:00\n\n\nDinner followed by homework\n\n\n\n\nFri\, 3 July\n\n\n\n\n\n08:00-10:00\nIdentify infrastructure\n\nCommercial Technology Strategy\nWhat choices to make to PMS\, RMS\, CRS\, Channel Manager\, cost implications\, training implications\, integration implications and more.\n\n\n10:00-10:30\n\n\nBreak\n\n\n\n10:30-12:00\nPresent to the Experts\n\nBusiness Case Preparation\nParticipants prepare for their business case presentation on Friday in teams of 2 to 3 participants\n\n\n12:00-13:00\n\n\nWorking Lunch with teams\n\n\n\n13:00-15:00\nPresent to the Experts\n\nBusiness Case Presentation\nIn teams of 2 to 3 participants 10 minutes presentation + 5 minutes Q&A = 1\,5 hours\n\n\n15:00\n\n\nGoodbyes\n\n\n\n\n[/mk_table][/vc_tta_section][vc_tta_section title=”HSMAI” tab_id=”1581939974552-d2859834-3ab8″][vc_column_text css=”.vc_custom_1581940011462{margin-bottom: 0px !important;}”]\nHSMAI – Hospitality Sales and Marketing Association International – is a global organization founded in the US in 1927. The Hospitality Sales and Marketing Association International (HSMAI) Region Europe is the European arm of the organisation.\n\nVision\nThe leading meeting place of the industry. \nMission\nThe Hospitality Sales and Marketing Association International (HSMAI) Region Europe is committed to growing business for the hotel\, event and travel industry and their partners\, and is the industry’s leading advocate for intelligent\, sustainable revenue growth on a local\, national and European level. The association provides practical tools\, insights\, and cutting edge expertise to enable knowledge sharing and enhance professional development as well as fuel sales\, inspire marketing\, transform businesses digitally and optimise revenue. \nWe aim to be the leading meeting place and the hospitality industry’s main source for knowledge\, community\, and recognition for leaders committed to professional development\, sales growth\, revenue optimisation\, marketing\, and branding. \nOur Service Pledge\n\nWe pledge to provide transparent and neutral environments\nWe pledge to drive personal and professional growth\nWe pledge to be your industry point of reference\nWe pledge to provide you with cutting edge tools to grow your business\nWe pledge to go above and beyond to engage you\n\nFor more information about HSMAI Region Europe please visit us at www.hsmai.eu or contact us at postbox@hsmai.eu or +47 916 52 873 \n[/vc_column_text][/vc_tta_section][vc_tta_section title=”Quotes” tab_id=”1581940023262-b7bd51a5-de65″][vc_column_text css=”.vc_custom_1581940031410{margin-bottom: 0px !important;}”]\nMeet some of our members:\nHSMAI to me is an institution where professionals discuss and exchange (not only) industry trends and challenges for now and the future in open settings or specialized boards. As a result\, HSMAI is able to create recommendations and programmes that will shape the industry and how we do business successfully in the future. \nRalf Denke\nVice President E-Business\, Deutsche Hospitality \nHSMAI gives you the chance of connecting in person with high value peers in the industry and exchanging ideas in an engaging\, informal and trusted environment. \nLennert de Jong\nChief Commercial Director CitizenM \nI work for a company that is large locally but small globally – that’s why it is really important to connect with colleagues within the industry to discuss on relevant topics and learn from my peers. HSMAI gives me an opportunity to do so. \nNina Nieminen\nDirector of Revenue management and Distribution\, Sokos Hotels \n  \nThe HSMAI is a fountain of knowledge and expertise\, not only in the field of Sales & Marketing\, but in Hospitality in general. Being a member is a great way for me to keep learning about our industry\, meet with senior leaders and recognised specialists and\, of course\, broaden my network. It also helps me bring the outside in and share this with my colleagues\, which in turn benefits IHG. \nGil Mulders\nFormer Head of Learning Europe at IHG – InterContinental Hotels Group \n  \n \nHSMAI Europe’s Digital Expert LAB is a unique initiative that provides a one stop shop for our industry to access a wealth of knowledge\, delivered by industry experts and thought leaders\, with a multi-channel\, customer focused and commercially minded approach \nSuzie Thompson\nVP – Marketing\, Distribution & Revenue Management\, Red Carnation Hotels \nWe have joined HSMAI REGION EUROPE because it gathers influent and highly committed professionals who are aiming to reflect\, act and make an impact on the Hospitality business. Being part of the new People & Culture Advisory board is a unique opportunity for me to work actively on topics such as the attractiveness of Hospitality for talents. It is also a fantastic platform for supporting leaders in acquiring\, developing and retaining great people in their organization. \nFrederic Toitot\nVP Learning & Development Revenue\, Digital & Distribution\nGlobal T&C\, AccorHotels \nSometimes when you are working in a company you tend to get into a state of home blindness where you get stuck into an Inside-Out perspective. To avoid that I try to broaden my perspective and knowledge by participating into different conferences and networks. HSMAI Sales Advisory Board consists of different type of companies and individual competences from both larger as smaller companies. I get the opportunity to contribute to develop our industry and in the same time fuel my own knowledge in Sales by being a part of it. \nAnant Vithlani\nVice President Sales\, Nordic Choice Hotels \n[/vc_column_text][/vc_tta_section][vc_tta_section title=”Cornell” tab_id=”1581940053325-3792b1e4-14a8″][vc_column_text css=”.vc_custom_1581940074532{margin-bottom: 0px !important;}”]\nCornell School of Hotel Administration\nThe first two days are in collaboration with Cornell School of Hotel Administration and also includes a Certificate for each participant upon completion of the 2 days programme\, bearing the Cornell logo. \nCornell is a private\, Ivy League university and the land-grant university for New York state. Cornell’s mission is to discover\, preserve and disseminate knowledge\, to educate the next generation of global citizens\, and to promote a culture of broad inquiry throughout and beyond the Cornell community. Cornell also aims\, through public service\, to enhance the lives and livelihoods of students\, the people of New York and others around the world.[/vc_column_text][/vc_tta_section][/vc_tta_tabs][vc_column_text css=”.vc_custom_1581940221767{margin-bottom: 0px !important;}”]The programme might change[/vc_column_text][/vc_column][/vc_row]
URL:https://hsmai.eu/event/hsmai-region-europe-commercial-summer-camp-2020/
LOCATION:Berlin
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
END:VEVENT
END:VCALENDAR