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DTSTART;TZID=Europe/Amsterdam:20180411T100000
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DTSTAMP:20260531T174146
CREATED:20171124T200915Z
LAST-MODIFIED:20180112T172435Z
UID:10000185-1523440800-1523458800@hsmai.eu
SUMMARY:CRME
DESCRIPTION:HSMAI Region Europe will be in Amsterdam for the CRME certification on Wednesday April 11th\nHSMAI Region Europe will host an interactive Revenue Management workshop\, after which the participants will complete the globally recognised CRME certification exam.\nThe certification workshop will take place at Novotel Amsterdam City from 10 am until 3 pm.\nThe more you know\, and the more you can prove you know\, the better ROI you can provide to your employer or prospective employer\, the more you can improve your company’s bottom line\, and the better you can position yourself in your chosen discipline.\nAbout the CRME\nThe CRME designation is recognition that you are:\n\nA professional in the field of revenue management and clearly conversant with its intricacies and importance\nCompetent to develop an infrastructure to support revenue management within the framework of an organization\nAble to maximize revenue opportunities and optimize profits by managing revenue\nCapable of making informed decisions to accept or reject pieces of business to meet overall organizational goals\nProficient at the art and science of revenue management
URL:https://hsmai.eu/event/crme/
LOCATION:Hotel Novotel Amsterdam City\, 10 Europaboulevard\, Amsterdam\, NH\, 1083 AD\, Netherlands
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DTSTART;TZID=Europe/Amsterdam:20180410T080000
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CREATED:20171124T200539Z
LAST-MODIFIED:20180426T141854Z
UID:10000183-1523347200-1523399400@hsmai.eu
SUMMARY:HSMAI Region Europe ROC & DOC 2018 and Prize Awards
DESCRIPTION:[vc_row][vc_column][vc_column_text css=”.vc_custom_1518777357444{margin-bottom: 0px !important;}”]\nShaping the future\nCollaborate and Interact with thought-leaders\nJoin us at Hotel Novotel Amsterdam City in Amsterdam Tuesday 10 April and Wednesday 11 April 2018\nTuesday: HSMAI ROC & DOC and The HSMAI Awards\nWednesday: Curate – An HSMAI Executive Insights Forum (for organisational members only)\nWednesday: MeetConnect – for professionals involved in event and conference purchases and/or booking and administration\nWednesday: The Certified Revenue Management Executive certification\, CRME \n\n  \nAccommodation at Novotel Amsterdam City\nWe have reserved guestrooms at €154\,00 per room per night based on single use. This rate is including breakfast but excluding 6% city tax. The supplement for a hotel room double use is € 20\,00. \nRooms can be booked here \nCo-located with HITEC Amsterdam \n\nSign up today! Early Bird rate expires February 28th!\n\nEarly Bird\, HSMAI industry member: 395 euro\nEarly Bird\, non HSMAI industry member: 515 euro\nEarly Bird\, HSMAI vendor member: 495 euro\nEarly Bird\, non HSMAI vendor member: 615 euro\n\nThe prices include: Coffee breaks\, lunch\, aperitif\, wine\, dinner with entertainment and awards ceremony. \n\n\n\n\n\n\n TOPIC\nWHEN\nWHAT\n\n\n\n\nMeet the team\n\n08:00\nRegistration\, exhibitor showcase\, networking and coffee\n\n\n\n\n\n\n\n\n\nThe vision\n\n09:00\nWelcome & update\nThe changing skills and competences of future commercial leaders\nBy Ingunn Hofseth\, President & CEO\, HSMAI Region Europe and each Advisory Board Chair to present/show their vision of collaboration for the future.\n		\n		\n			\n				\n			\n			\n				\n			\n				\n				Office landscape (Stock photo from Photo Alto‹¢)\n				\n			\n				\n			\n		\n\n\n\n\n\n\n\n\n\nThe opportunity\n\n09:30\nSpeaker TBA\n\n\n\n\n\n\n\n\n\nThe possibilities\n\n10:00\nInnovation in hospitality – is technology doing its job? What is Google doing in the travel sphere with the consumer products they have launched and what will be the impact on your business? Customer behavior & customer centricity – what does this mean for revenue optimization?\nKlaus Kohlmayr\, Chief Evangelist\, IDeaS\, has an in-depth conversation with Tim Davis\, Managing Director\, PACE Dimensions\, and Satyan Joshi\, Hotel Ads Business Leader\, Google\, and invites the audience to participate in the discussion.Klaus has challenged the status quo on pricing and revenue management for the last 20+ years. He has co-created new approaches to pricing\, developed and successfully implemented services to elevate revenue management and pricing processes across the world. He continues to think different how companies should achieve optimal revenues through forecasting and pricing.\n\n\n\n\n\n\n\n\n\n\n\n\nTim has 20 years international Commercial and General Management experience gained in Hospitality\, Travel and Technology industries. In depth expertise in Distribution\, eCommerce\, Marketing and implementing technology to drive business advantage. Last 3 years transformed business processes and technology across Hotel Operations\, Commercial and Finance functions on a worldwide basis. Before he joined Pace he was the SVP Commercial Development & IT at Hilton.\n\n\n\n\n\n\n\n\n\n\nSatyan leads the Hotel Ads Business at Google’s UK Team\, where he is responsible for building and maintaining key partner relationships within the accommodation sector and advises on best practices with Hotel Ads. Satyan joined Google in 2005 having already worked in Online Media for seven years\, bringing a wealth of established digital experience.\n\n\n\n\n\n\n\n\n\n10:45\nCoffee break and exhibitor showcase\n\n\n\n\n\n\n\n\n\n11:05\nSocial Media blueprint for brands\, what is next for social media and how to stay ahead of the curve this year – The changing consumption of media: Digital Era\nBy Steven Bartlett\, CEO\, Social Chain\nSteven is the 25-year-old CEO of The Social Chain Group. The Social Chain Group deliveries annual revenues in excess of 100m and consists of over 20 companies within Marketing\, Media\, Commerce\, and Technology. Steven founded two of the flagship companies within the group; Social Chain and Media Chain. Social Chain is now Europe’s leading social marketing agency working with brands such as Coca Cola\, Apple\, FIFA and Warner Music. Media Chain is one of the largest media owners in the world\, reaching billions of people online every month. Steve is now an established speaker\, investor and was recently named the most influential young entrepreneur in the industry. We will end the session by interviewing Steven about the change in consumer behaviour in the hotel and travel industry the way he sees it.\n\n\n\n\n\n\n\n\n\n12:30\nLunch and networking\n\n\n\n\n\n\n\n\n\n13:30\nThe Expert Debates\n\n\n\n\n\n\n\n\n\n\nKelly McGuire and Steven Dow introduce industry experts with opposing viewpoints that challenge the status quo and will help set the stage for innovation and change in the industry.\n\n\n\n\n\n\n\n\n14:00\nNew metrics / KPI\nCindy Estis-Green will introduce the topic of new metrics and the need to look to the future for these. Stan Josephi will present the result of the HSMAI survey on Revenue Management Metrics. Followed by a panel discussion with the following:\n\n\n\n\n\n\n\n\n\n\n\n		\n		\n			\n				\n			\n			\n				\n			\n			\n				\n			\n			\n		\n\n\n\n\n\n\n\n\n\n14:45\nPANEL: Shaping the future for the independent hotel\nModerator to ask independent hotel representatives what they see for their future and the challenges they have.\n\n\n\n\n\n\n\n\n15:05\nCoffee break and exhibitor showcase\n\n\n\n\n\n\n\n\n\nCollaborate and Action\n\n15:30\nRoundtable discussions\nConcurrent sessions held by specialists in their respective fields.\nThree sessions.\n\n\n\n\n\n\nHas my crystal ball stopped working?\nIs upsell revenue a priority for your company in 2018? Learn what you are missing\, from the Industry Leader \nNavigating the changing distribution landscape\nStop pricing like your grandma!\nHow restaurants can work with Revenue Management\nSocial Branding 2018\nTake back your business – boost direct with true\n personalization\nLearn more about what is affecting your cost of acquisition across both direct and indirect channels and find ways to use the intelligence to reduce your cost of distribution to increase net RevPAR\nUsing AI to expand your revenue potential with CRM throughout the guest journey\nThe importance of online reputation\nLocalization & the Emerging Market Traveler\nTours & Excursions (a case study with a hospitality group) – Speaker TBC\nNew metrics / KPI- The session from 14:00 continues\nCross Channel Communications – Speaker TBC\nDigital storytelling – Speaker TBC\nBudgeting and management – Speaker TBC\n\n\n\n\n\n\n\n\n\n\n\n\n\n1. Infor: “Has my crystal ball stopped working?”\nA frequent discussion with hoteliers is the unpredictability of the market and the changing behaviour of their guests. It is becoming harder to predict what will happen in the coming months.\nWeeks that would normally be busy appear quieter\, whilst weeks that are expected to be slow fill with unexpected demand. Guests seem to behave in ways that they never used to before. The change is blamed on many things: ease of booking\, transparency of supply\, the OTAs and even the millennials. Is there anything we can do to make our business easier to forecast?\nThe answer is YES. Let us share some insights on how to better forecast your business and how to better understand your guest’s behaviour.Niels Mekenkamp\, ‎Director Hospitality Pre-Sales – EMEA – ‎Infor\n\n\n\n\n\n\n\n\n\n\n\n\n2. NOR1: Is upsell revenue a priority for your company in 2018? Learn what you are missing\, from the Industry Leader  \nThomas Amann\, Director of Global Business Development & Strategic Partnerships\, NOR1\n\n\n\n\n\nDarko Bosancic\, Regional Director\, Business Development- EMEA\, NOR1\n\n\n\n\n\n\n\n\n\n\n\n\n3. OTA Insight: Navigating the changing distribution landscape.  \nUse smarter data insights to optimise pricing and revenue strategies across online channels. \nTijl Speetjens\, Business Development Manager Benelux & Nordic Countries\, OTA Insight\n\n\n\n\n\n\n\n\n\n\n\n\n4. Ideas: Stop pricing like your grandma!\nJoin IDeaS in this thought-provoking roundtable discussion on pricing. Agile pricing is one of many ways hotels are now able to price – by person\, all inclusive\, agile\, BAR by XYZ … ultimately the journey is to offer consumers the relevant\, granular and personalized choices during their shop and booking path\, and pricing needs to follow accordingly.Neil Corr\, Senior Consultant\, EMEA\, IDeaS\n\n\n\n\n\n\n\n\n\n\n\n\n5. AccorHotels: How restaurants can work with Revenue Management \nKate Walsh\, Director\, Total Revenue Management Global at AccorHotels\n\n\n\n\n\n\n\n\n\n\n\n\n6. Trigger: Social Branding 2018\nOctober 2015 Trigger was named the world’s best creative PR agency at the Global SABRE Awards in Miami. At the same time\, the campaign “Stop the Wedding” for Plan Norway was voted the third best of the world. Trigger competed against more than 400 of the premier PR agencies in the world. The award is conducted under the auspices of The Holmes Report\, a leading PR magazine with long traditions for studying and analyzing the global PR industry.Babak Behrad\, Creative Planner\, Trigger\n\n\n\n\n\n\n\n\n\n\n\n\n7. Duetto: Take back your business – boost direct with true personalization \nMichael Schaeffner\, Director DACH\, Duetto\n\n\n\n\n\n\n\n\n\n\n\n\n8. Fornova: Learn more about what is affecting your cost of acquisition across both direct and indirect channels and find ways to use the intelligence to reduce your cost of distribution to increase net RevPAR \nArunn Ramadoss\, Director of Marketing at Fornova\n\n\n\n\n\n\n\n\n\n\n\n\n9. Cendyn: Using AI to expand your revenue potential with CRM throughout the guest journey\nGain actual intelligence (AI) from your hotel CRM to amplify hotel offerings and cut through the noise of the crowded travel space. In this session\, we’ll discuss how to consolidate and leverage your hotel’s valuable data to create meaningful\, personalized experiences that drive engagement\, direct bookings\, loyalty and higher ROI while putting guests at the center of what you do. With an AI foundation\, we’ll show you how hoteliers have made more informed decisions to expand their marketing reach\, be quicker to market and track real-time success for their properties. Jeff Down\, Regional Director of Sales – EMEA\, Cendyn\n\n\n\n\n\n\n\n\n\n\n\n\n10. Lifted Imaging: The importance of online reputation\nThe importance of online reputation\, how to manage it\, how it’s not going away\, but bring it all back around to good old customer service. Ultimately it’s how we treat customers and how they behave due to that treatment that will allow us to optimise on revenue.Victoria Pearce\, Reputation Marketing Consultant\, Lifted Imaging\n\n\n\n\n\n\n\n\n\n\n\n\n11. translations.com: Localization & the Emerging Market Traveler \nNiklas Schlappkohl\, Global Senior Director\, Digital Travel Solutions\, translations.com\n\n\n\n\n\n\n\n\n\n\n\n\nMore speakers for the rest of the above topics for the roundtables\, will be updated on this page in the weeks to come.\n\n\n\n\n\n\n\n\n\n\n\nRoundtable discussions – Session 2\nA repetition of the above mentioned roundtable session 1\, in order to allow participants to cover topics of their own choice.\n\n\n\n\n\n\n\n\n\n\n\nRoundtable discussions – Session 3\nA repetition of the above mentioned roundtable session 1\, in order to allow participants to cover topics of their own choice.\n\n\n\n\n\n\n\n\n17:00\nWe are now ready to present back to the wider group from the roundtables sessions the concrete actions everyone can take\nAre we ready? Assessing the skills sets and capabilities of the people in the industry.\n		\n		\n			\n				\n			\n			\n				\n			\n			\n				\n			\n			\n				\n			\n			\n		\n\n\n\n The HSMAI Awards\n\n\n\n18:00\nDrink reception\n\n\n\n\n\n\n\n\n\n18:30\nThe HSMAI Awards\nWelcome by HSMAI\n\n\n\n\n\n\n\n\n\n\nSit-down three-course dinner with Awards and entertainment\n\n\n\n\n\n\n\n\n\nAlejandro Fuentes is confirmed as the entertainment for the Award Ceremony. There will be a DJ\, sax\, drums\, songs and great entertainment from them.\n\n\n\n\n\n\n\n\n23:00\nClosing\n\n\n\n\n\n\n\n\n\n\nSign up today!\n\n\nYou will meet (in alphabetical order):\n\n		\n		\n			\n				\n			\n			\n				\n			\n			\n				\n			\n			\n				\n			\n			\n				\n			\n			\n				\n			\n			\n				\n			\n			\n				\n			\n			\n				\n			\n			\n				\n			\n			\n				\n			\n			\n				\n			\n			\n				\n			\n				\n				Office landscape (Stock photo from Photo Alto‹¢)\n				\n			\n				\n			\n			\n		\n\n\n\n\nA Big Thank You to our Partners!\nHSMAI Region Europe Amsterdam events co-located with HITEC Amsterdam\n \n\nHSMAI Region Europe Diamond Sponsor\n \n\nHSMAI Region Europe ROC & DOC Preferred Gold Sponsor\n \n\nHSMAI Region Europe ROC & DOC Gold Sponsor\n \n\nHSMAI Region Europe ROC & DOC Gold Sponsor\n \n\nHSMAI Region Europe ROC & DOC Gold Sponsor\n \n\nHSMAI Region Europe ROC & DOC Silver Sponsor\n[/vc_column_text][/vc_column][/vc_row]
URL:https://hsmai.eu/event/hsmai-region-europe-roc-doc-2018-and-prize-awards/
LOCATION:Hotel Novotel Amsterdam City\, 10 Europaboulevard\, Amsterdam\, NH\, 1083 AD\, Netherlands
ATTACH;FMTTYPE=image/jpeg:https://hsmai.eu/wp-content/uploads/sites/15/2017/11/40029149263-37850160-5.jpg
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
GEO:52.333803;4.8884708
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