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BEGIN:VEVENT
DTSTART;TZID=Europe/Oslo:20260601T180000
DTEND;TZID=Europe/Oslo:20260601T210000
DTSTAMP:20260613T182805
CREATED:20260504T150430Z
LAST-MODIFIED:20260520T131045Z
UID:10000680-1780336800-1780347600@hsmai.eu
SUMMARY:Power Up | London | June 2026
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”18585″ img_size=”1920×1080″ css=””][/vc_column][/vc_row][vc_row][vc_column][vc_column_text margin_bottom=”0″ css=”.vc_custom_1779282641245{margin-bottom: 0px !important;}”]📅 Monday\, 1 June 2026\n⏰ 6:00 pm – 9:00 pm\n📍 InterContinental Park Lane \, London\nFree registration for HSMAI Europe Members \n  \nWe are delighted to welcome you back to another Power Up session in London. This time\, for an exclusive evening event at InterContinental Park Lane\, London\, on Monday\, June 1st at 6:00 PM.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][mk_fancy_title color=”#000000″ size=”25″ font_family=”none”]AGENDA[/mk_fancy_title][/vc_column][/vc_row][vc_row][vc_column][vc_separator css=””][/vc_column][/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1779268969358{margin-bottom: 0px !important;}”]We will kick off the programme with a short presentation from Erik Muñoz\, Director Business Development EMEA at Trust You on the topic of:\nWhen Guests Speak\, Brands Must Answer: The Rise of the Always-Reply Experience[/vc_column_text][vc_separator css=””][/vc_column][/vc_row][vc_row][vc_column width=”1/4″][mk_padding_divider size=”30″][vc_single_image image=”18427″ img_size=”150 x 150″ alignment=”center” style=”vc_box_shadow_border_circle” css=””][mk_padding_divider size=”30″][/vc_column][vc_column width=”3/4″][vc_column_text css=”.vc_custom_1779191150192{margin-bottom: 0px !important;}”]\nAI\, Chaos & Commercial Strategy: The Next Era of Revenue Management\nCan AI replace the modern revenue leader? \nBy Michael Grohs\, Vice President Commercial Transformation at Radisson Hotel Group and Member of the HSMAI Europe Board of Directors \nIn this session\, we explore how AI is reshaping commercial strategy\, where its real limits lie\, and what skills revenue leaders will need next.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_separator css=””][/vc_column][/vc_row][vc_row][vc_column width=”1/4″][mk_padding_divider size=”30″][vc_single_image image=”18721″ img_size=”150 x 150″ alignment=”center” style=”vc_box_shadow_border_circle” css=””][mk_padding_divider size=”30″][/vc_column][vc_column width=”3/4″][vc_column_text css=”.vc_custom_1779273624569{margin-bottom: 0px !important;}”]\nMind the Gap: Between AI Hype and What Actually Works \nBy Aneesh Gupta\, Founder & Managing Director at Centelli \nEveryone’s talking about AI. Far fewer are talking about what it really is\, where it belongs\, and what breaks when you rush. We will separate automation from AI\, personal productivity tools from enterprise systems\, and show how commercial leaders can use both to differentiate – without betting the business on a buzzword.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_separator css=””][/vc_column][/vc_row][vc_row][vc_column width=”1/4″][/vc_column][vc_column width=”3/4″][vc_column_text css=”.vc_custom_1779195216441{margin-bottom: 0px !important;}”]\nAI in Hospitality: Reality vs Hype\nAn interactive panel discussion with: \n[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/4″][vc_single_image image=”18724″ img_size=”150 x 150″ alignment=”center” style=”vc_box_shadow_border_circle” css=””][vc_column_text css=”.vc_custom_1779191101137{margin-bottom: 0px !important;}”]\nMODERATOR \nPeter Heath\nManaging Director at Venue Performance and Member of the HSMAI Europe Advisory Board of the UK \n[/vc_column_text][/vc_column][vc_column width=”1/4″][vc_single_image image=”18427″ img_size=”150 x 150″ alignment=”center” style=”vc_box_shadow_border_circle” css=””][vc_column_text css=”.vc_custom_1779191163920{margin-bottom: 0px !important;}”]\nMichael Grohs\nVice President Commercial Transformation at Radisson Hotel Group and Member of the HSMAI Europe Board of Directors \n[/vc_column_text][mk_padding_divider][/vc_column][vc_column width=”1/4″][vc_single_image image=”18721″ img_size=”150 x 150″ alignment=”center” style=”vc_box_shadow_border_circle” css=””][vc_column_text css=”.vc_custom_1779191220746{margin-bottom: 0px !important;}”]\nAneesh Gupta\nFounder and Managing Director at Centelli \n[/vc_column_text][/vc_column][vc_column width=”1/4″][vc_single_image image=”15449″ img_size=”150 x 150″ alignment=”center” style=”vc_box_shadow_border_circle” css=””][vc_column_text css=”.vc_custom_1779191263099{margin-bottom: 0px !important;}”]\nKelly Cronin\nRevenue & Commercial Director at Village Hotels and Member of the HSMAI Europe Board of Directors \n[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_separator css=””][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space][vc_column_text margin_bottom=”0″ css=”.vc_custom_1779282625934{margin-bottom: 0px !important;}”]Free registration for HSMAI Europe Members \nWe would be delighted to have you join us. Registrations are open – Secure your spot today![/vc_column_text][vc_btn title=”Register here” color=”green” size=”lg” align=”center” css=”” button_block=”true” link=”url:https%3A%2F%2Feur.cvent.me%2F4By2gq”][/vc_column][/vc_row]
URL:https://hsmai.eu/event/power-up-london-june-2026/
LOCATION:InterContinental London Park Lane\, One Hamilton Place\, Park Ln\, London\, London\, W1J 7QY\, United Kingdom
ATTACH;FMTTYPE=image/jpeg:https://hsmai.eu/wp-content/uploads/sites/15/2026/05/kopie-von-18th-sep-oslo-power-up-4.jpg
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260116T100000
DTEND;TZID=Europe/London:20260116T130000
DTSTAMP:20260613T182805
CREATED:20251121T160857Z
LAST-MODIFIED:20251211T081258Z
UID:10000611-1768557600-1768568400@hsmai.eu
SUMMARY:Senior Sales and Distribution Executive Roundtables (By-Invitation-Only)
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”17759″ img_size=”full” css=””][mk_fancy_title color=”#669933″ size=”25″ margin_bottom=”0″ font_family=”Merriweather” font_type=”google” responsive_align=”left”]\nSenior Sales and Distribution Executive Roundtables\nTopic: AI in Hotel Distribution\nAs a follow up from Curate that took place in London in November\, this important topic will again be on the agenda[/mk_fancy_title][mk_fancy_title color=”#000000″ size=”18″ font_style=”italic” margin_bottom=”5″ font_family=”Merriweather” font_type=”google” responsive_align=”left”]\nBy-Invitation-Only\n[/mk_fancy_title][vc_column_text css=”.vc_custom_1765440704875{margin-bottom: 0px !important;}”]📅 Friday\, January 16th\, 2026\n📍 Intercontinental London Park Lane\n🕘 10:00 AM – 1:00 PM \nModerated by Elodie Leunen CEO\, Fastpayhotels &  and a member of HSMAI Europe Board of Directors \nHSMAI Executive Roundtables are networks of like-minded senior leaders. They are a unique opportunity for executive-level peer groups to have meaningful dialogue in a confidential environment. \nInvited HSMAI Europe members may register here – all registrations are subject to approval. \nFor more information\, contact HSMAI Region Europe at postbox@hsmai.eu[/vc_column_text][mk_padding_divider size=”20″][/vc_column][/vc_row][vc_row][vc_column][vc_btn title=”Register Now” color=”green” size=”lg” align=”center” css=”” button_block=”true” link=”url:https%3A%2F%2Feur.cvent.me%2FVNMoab”][/vc_column][/vc_row]
URL:https://hsmai.eu/event/senior-sales-and-distribution-executive-roundtables-by-invitation-only/
LOCATION:InterContinental London Park Lane\, One Hamilton Place\, Park Ln\, London\, London\, W1J 7QY\, United Kingdom
ATTACH;FMTTYPE=image/png:https://hsmai.eu/wp-content/uploads/sites/15/2025/11/sales-roundtable.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260116T100000
DTEND;TZID=Europe/London:20260116T130000
DTSTAMP:20260613T182805
CREATED:20251121T160824Z
LAST-MODIFIED:20251211T075430Z
UID:10000610-1768557600-1768568400@hsmai.eu
SUMMARY:Senior Revenue & Commercial Executive Roundtable (By-Invitation-Only)
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”17757″ img_size=”full” css=””][mk_fancy_title color=”#669933″ size=”25″ margin_bottom=”0″ font_family=”Merriweather” font_type=”google” responsive_align=”left”]\nSenior Revenue & Commercial Executive Roundtable (By-Invitation-Only)\n[/mk_fancy_title][mk_fancy_title color=”#000000″ size=”18″ font_style=”italic” margin_bottom=”5″ font_family=”Merriweather” font_type=”google” responsive_align=”left”]\n“Rising costs and OTA dominance require smarter channel mix and cost control – how do you balance profitability and volume?”\n[/mk_fancy_title][vc_column_text css=”.vc_custom_1765439599222{margin-bottom: 0px !important;}”]📅 Friday\, January 16th\, 2026\n 📍  Intercontinental London Park Lane\n🕘 10:00 AM – 1:00 PM \nJoin us for the HSMAI Senior Executive Roundtable\, led by moderator Juli Jones\, Senior Vice President at HSMAI. This session will explore a timely and pressing topic: “Rising costs and OTA dominance require smarter channel mix and cost control – how do you balance profitability and volume?” \nHSMAI Executive Roundtables bring together senior-level\, like-minded leaders for candid\, high-value conversations in a confidential setting. This is a unique opportunity to exchange insights\, benchmark strategies\, and engage in meaningful peer dialogue. \nInvited HSMAI Europe members may register using the link below. All registrations are subject to approval. \n[/vc_column_text][mk_padding_divider size=”30″][/vc_column][/vc_row][vc_row][vc_column][vc_btn title=”Register Now” style=”classic” color=”green” size=”lg” align=”center” css=”” button_block=”true” link=”url:https%3A%2F%2Feur.cvent.me%2FlVyoqZ”][/vc_column][/vc_row]
URL:https://hsmai.eu/event/senior-revenue-commercial-executive-roundtable-by-invitation-only/
LOCATION:InterContinental London Park Lane\, One Hamilton Place\, Park Ln\, London\, London\, W1J 7QY\, United Kingdom
ATTACH;FMTTYPE=image/png:https://hsmai.eu/wp-content/uploads/sites/15/2025/11/revenue-roundtable.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260115T183000
DTEND;TZID=Europe/London:20260115T230000
DTSTAMP:20260613T182805
CREATED:20251121T160745Z
LAST-MODIFIED:20251121T160745Z
UID:10000613-1768501800-1768518000@hsmai.eu
SUMMARY:HSMAI Awards Europe 2025
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”16454″ img_size=”1920 x 800″ css=””][mk_fancy_title color=”#669933″ size=”25″ font_weight=”bold” margin_bottom=”5″ font_family=”Merriweather” font_type=”google” responsive_align=”left”]Celebrate Excellence in Hospitality[/mk_fancy_title][mk_fancy_title color=”#000000″ size=”18″ margin_bottom=”5″ font_family=”Merriweather” font_type=”google” responsive_align=”left”]📅 Thursday\, January 15th\, 2026\n 📍  InterContinental London Park Lane\n🕘 6:30 PM – 11:00 PM[/mk_fancy_title][vc_column_text css=”.vc_custom_1763719651042{margin-bottom: 0px !important;}”]The annual HSMAI Awards Europe recognises the people and companies that have shown excellent work in the hospitality\, tourism\, and travel industries. This event allows companies and employees to show that they value and recognise the importance of each other.[/vc_column_text][/vc_column][/vc_row]
URL:https://hsmai.eu/event/hsmai-awards-europe-2025/
LOCATION:InterContinental London Park Lane\, One Hamilton Place\, Park Ln\, London\, London\, W1J 7QY\, United Kingdom
ATTACH;FMTTYPE=image/jpeg:https://hsmai.eu/wp-content/uploads/sites/15/2024/11/hsmaiawards23_fotografheididokter-11-1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260115T080000
DTEND;TZID=Europe/London:20260115T170000
DTSTAMP:20260613T182805
CREATED:20251121T160659Z
LAST-MODIFIED:20251211T132156Z
UID:10000612-1768464000-1768496400@hsmai.eu
SUMMARY:Commercial Strategy Conference
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”15589″ img_size=”1920 x 800″ css=””][mk_fancy_title color=”#669933″ size=”25″ font_weight=”bold” margin_bottom=”5″ font_family=”Merriweather” font_type=”google” responsive_align=”left”]Join Us at the HSMAI Europe Commercial Strategy Conference in London![/mk_fancy_title][mk_fancy_title color=”#000000″ size=”18″ margin_bottom=”5″ font_family=”Merriweather” font_type=”google” responsive_align=”left”]📅 Thursday\, January 15th\, 2026\n 📍  InterContinental London Park Lane\n🕘 8:00 AM – 5:00 PM[/mk_fancy_title][vc_column_text css=”.vc_custom_1765459313779{margin-bottom: 0px !important;}”]HSMAI Europe Commercial Strategy Conference (formerly ROC) has become one of the most compelling and comprehensive learning exchange for commercial leaders in the hospitality industry. Join us for an unparalleled professional development experience.[/vc_column_text][mk_padding_divider size=”30″][vc_btn title=”See full programme here” color=”green” align=”center” css=”” button_block=”true” link=”url:https%3A%2F%2Fhsmai.eu%2Fcsw_2026%2Fprogram%2F|target:_blank”][vc_column_text css=”.vc_custom_1732272245190{margin-bottom: 0px !important;}”]Contact Us: \nFor group rates\, sponsorship and further inquiries\, please email us at postbox@hsmai.eu.  \nDon’t miss this unique opportunity to connect\, learn\, and lead in the evolving landscape of commercial strategy. Be part of an inspiring experience in London this January![/vc_column_text][/vc_column][/vc_row]
URL:https://hsmai.eu/event/commercial-strategy-conference/
LOCATION:InterContinental London Park Lane\, One Hamilton Place\, Park Ln\, London\, London\, W1J 7QY\, United Kingdom
ATTACH;FMTTYPE=image/png:https://hsmai.eu/wp-content/uploads/sites/15/2024/06/untitled-design-7.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260114T150000
DTEND;TZID=Europe/London:20260114T200000
DTSTAMP:20260613T182805
CREATED:20251119T151131Z
LAST-MODIFIED:20251125T163103Z
UID:10000604-1768402800-1768420800@hsmai.eu
SUMMARY:Leadership Day (Internal\, By-Invitation-Only)
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”17734″ img_size=”full” css=””][mk_fancy_title color=”#000000″ size=”25″ font_weight=”bold” font_family=”Merriweather” font_type=”google” responsive_align=”left”]Leadership Day (Internal)[/mk_fancy_title][vc_column_text css=”.vc_custom_1764087882656{margin-bottom: 0px !important;}”]📅 Wednesday\, January 14th\, 2026\n📍 Intercontinental London Park Lane\n🕘 3:00 PM – 8:00 PM\, including a working dinner \nThe HSMAI Europe Leadership Day 2026\, an invitation-only event\, will take place at the conference venue. For this gathering we invite HSMAI Europe Advisory Board members\, Rising Leaders Council\, Board of Directors members\, Student Council and special supporters and sponsors of the region. \nInvited HSMAI Europe members may register here – all registrations are subject to approval.[/vc_column_text][vc_btn title=”Register Now” style=”classic” color=”green” size=”lg” align=”center” css=”” button_block=”true” link=”url:https%3A%2F%2Feur.cvent.me%2FE5veqo”][/vc_column][/vc_row]
URL:https://hsmai.eu/event/leadership-day-2026-internal-by-invitation-only/
LOCATION:InterContinental London Park Lane\, One Hamilton Place\, Park Ln\, London\, London\, W1J 7QY\, United Kingdom
ATTACH;FMTTYPE=image/png:https://hsmai.eu/wp-content/uploads/sites/15/2025/11/csw-2026-visuals-6.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260114T123000
DTEND;TZID=Europe/London:20260114T143000
DTSTAMP:20260613T182805
CREATED:20251121T160617Z
LAST-MODIFIED:20251121T173854Z
UID:10000609-1768393800-1768401000@hsmai.eu
SUMMARY:HSMAI Europe Board of Directors Meeting (Internal)
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”17755″ img_size=”full” css=””][mk_fancy_title color=”#669933″ size=”25″ margin_bottom=”0″ font_family=”Merriweather” font_type=”google” responsive_align=”left”]\nHSMAI Europe Board of Directors Meeting\n[/mk_fancy_title][mk_fancy_title color=”#000000″ size=”18″ font_style=”italic” margin_bottom=”5″ font_family=”Merriweather” font_type=”google” responsive_align=”left”]\nInternal\n[/mk_fancy_title][vc_column_text css=”.vc_custom_1763718653279{margin-bottom: 0px !important;}”]📅 Wednesday\, January 14th\, 2026\n 📍  Intercontinental London Park Lane\n🕘 12:30 PM – 2:30 PM[/vc_column_text][/vc_column][/vc_row]
URL:https://hsmai.eu/event/hsmai-europe-board-of-directors-meeting-internal/
LOCATION:InterContinental London Park Lane\, One Hamilton Place\, Park Ln\, London\, London\, W1J 7QY\, United Kingdom
ATTACH;FMTTYPE=image/png:https://hsmai.eu/wp-content/uploads/sites/15/2025/11/board.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260114T090000
DTEND;TZID=Europe/London:20260114T120000
DTSTAMP:20260613T182805
CREATED:20251121T160000Z
LAST-MODIFIED:20251218T173246Z
UID:10000607-1768381200-1768392000@hsmai.eu
SUMMARY:MICE Workshop (By-Invitation-Only): The Profitability Equation: Rooms × Meetings. How Meetings Multiply Your Hotel’s Total Revenue per m²
DESCRIPTION:[vc_row disable_element=”yes”][vc_column][mk_fancy_title color=”#669933″ size=”25″ margin_bottom=”0″ font_family=”Merriweather” font_type=”google” responsive_align=”left”]\nDesigning Leverage of MICE Potential in the Business Mix\n[/mk_fancy_title][mk_fancy_title color=”#000000″ size=”18″ font_style=”italic” margin_bottom=”5″ font_family=”Merriweather” font_type=”google” responsive_align=”left”]\nBy-Invitation-Only Workshop\n[/mk_fancy_title][vc_column_text css=”.vc_custom_1731340752692{margin-bottom: 0px !important;background-color: #f2f2f2 !important;}”]\n\nWorkshop Details\n\nDate & Time: Wednesday\, January 15\, 2025\, from 9 AM to 12 PM\, with registration starting at 8:30 AM\nLocation: The Savoy Hotel\, London\nModerators: Mark Struik and Thijs Peters\, Partners at Conventus Consultants \nThe timing of the workshop “Designing leverage of MICE potential in the business mix” is set to be part of the HSMAI Europe Commercial Strategy Week\, taking place in London from the 15th – 17th of January 2025\, where many of the industry C-level and Directors will be present. Below you will see the structure for the workshop\, aimed at gathering expert input to inform a potential year-round HSMAI Europe MICE program including training both on a national and regional level. \n[/vc_column_text][vc_column_text css=”.vc_custom_1731339758809{margin-bottom: 0px !important;}”]As HSMAI Europe expands and our members would like to increasingly prioritise MICE\, we are dedicated to enhancing our focus on this both locally and regionally. We kindly asked you to identify who from your senior team we should invite to join us for this important workshop by sending us an email at postbox@hsmai.eu.[/vc_column_text][mk_divider style=”thin_solid” thin_single_color=”#000000″ thickness=”3″ margin_top=”10″ margin_bottom=”10″][mk_fancy_title color=”#669933″ size=”18″ margin_bottom=”0″ font_family=”Merriweather” font_type=”google” responsive_align=”left”]\nKey Objective\n[/mk_fancy_title][vc_column_text css=”.vc_custom_1731338622566{margin-bottom: 0px !important;}”]To identify opportunities for a year-round MICE program for HSMAI Europe (local and regional). \nWe’ll be examining this from multiple perspectives\, including MICE marketing & sales\, the RFP process\, distribution networks\, yield management\, sustainability\, training\, and data analysis. \nIncluded in the discussion will be the terminology. Is MICE the correct program name or should we look at alternatives?[/vc_column_text][mk_fancy_title color=”#669933″ size=”18″ margin_bottom=”0″ font_family=”Merriweather” font_type=”google” responsive_align=”left”]\nDeliverables\n[/mk_fancy_title][vc_column_text css=”.vc_custom_1731338695024{margin-bottom: 0px !important;}”]\n\nAdvice MICE program\n\n\nClear picture of how the market stakeholders perceives a MICE program and its needs 🡪 present back to the HSMAI Europe Board of Directors in the afternoon on the same day.\n\n[/vc_column_text][mk_divider style=”thin_solid” thin_single_color=”#000000″ thickness=”3″ margin_top=”10″ margin_bottom=”10″][mk_fancy_title color=”#663399″ size=”20″ margin_bottom=”5″ font_family=”Merriweather” font_type=”google” responsive_align=”left”]\nAGENDA\n[/mk_fancy_title][vc_column_text css=”.vc_custom_1731339689440{margin-bottom: 0px !important;background-color: #669933 !important;border-color: #669933 !important;}”]   Phase 1: Introduction and Objectives (30 minutes)[/vc_column_text][vc_column_text css=”.vc_custom_1731338950144{margin-bottom: 0px !important;background-color: #f2f2f2 !important;}”]\n\nWelcome and Objective Setting\nWe briefly introduce the workshop’s purpose: identify the possibility of a MICE program within HSMAI Europe to meet the needs of the MICE market and strengthen HSMAI’s overall offerings that will also include training.\n\n\nIcebreaker: Speed Brainstorming\nParticipants brainstorm in pairs\, focusing on the question: What are the biggest challenges in the MICE market from a hotel perspective? – Post-it up canvas\n\n\nShare Key Insights\nShare their top insights to establish a shared understanding of current industry challenges.\n\n[/vc_column_text][mk_padding_divider][vc_column_text css=”.vc_custom_1731339701413{margin-bottom: 0px !important;background-color: #669933 !important;border-color: #669933 !important;}”]   Phase 2: Defining the Core of the MICE Program (90 minutes)[/vc_column_text][vc_column_text css=”.vc_custom_1731339065000{margin-bottom: 0px !important;background-color: #f2f2f2 !important;}”]\n\nContext Mapping\nParticipants will be divided into small teams. Each team will create a context map\, identifying the key elements impacting the performance of MICE teams within the hotel industry. Here the perspectives MICE marketing & sales\, the RFP process\, distribution networks\, yield management\, sustainability\, training\, and data analysis are the starting points – Context map Canvas\nDot Voting for High-Impact Elements\nParticipants vote on the elements they feel have the most impact on MICE team performance. – Dot voting\nHot Air Balloon Exercise\nThe Hot Air Balloon method; teams will visualise what will help the MICE program “take off” (positive forces and opportunities) and what may hold it back (challenges and barriers). This will provide a clear overview of essential and limiting factors for the program. – Hot air balloon canvas\n\n\n[/vc_column_text][mk_padding_divider][vc_column_text css=”.vc_custom_1731339099055{margin-bottom: 0px !important;background-color: #669933 !important;border-color: #669933 !important;}”]   Phase 3: Developing Actionable Structure and Vision (60 minutes)[/vc_column_text][vc_column_text css=”.vc_custom_1731339126712{margin-bottom: 0px !important;background-color: #f2f2f2 !important;}”]\n\nCover Story\nParticipants in teams have to imagine that the newly launched MICE program has become a huge success\, leading to a cover story in a major industry publication. Each team will develop this cover story\, describing what the MICE program provides\, how it looks\, and what impact it has achieved. – Cover Story canvas\nFinal Sprint: Roadmap Development\nEach team outlines a roadmap for implementing the key components of their MICE program proposal. Use dot voting to identify the top priorities and most actionable next steps.\n\n[/vc_column_text][mk_padding_divider][vc_column_text css=”.vc_custom_1731339159100{margin-bottom: 0px !important;background-color: #669933 !important;border-color: #669933 !important;}”]   Conclusion (10 minutes)[/vc_column_text][vc_column_text css=”.vc_custom_1731339184446{margin-bottom: 0px !important;background-color: #f2f2f2 !important;}”]\n\nWrap-Up and Next Steps\nSummarise the key insights from the workshop. Discuss takeaways to present to the HSMAI Europe Board of Directors.\n\n[/vc_column_text][mk_padding_divider][vc_column_text css=”.vc_custom_1731339208361{margin-bottom: 0px !important;}”]\nWe kindly ask you to identify the senior team members you would like us to invite to this important workshop and to share their details at postbox@hsmai.eu. \n[/vc_column_text][mk_divider style=”thin_solid” thin_single_color=”#000000″ thickness=”3″ margin_top=”10″ margin_bottom=”10″][/vc_column][/vc_row][vc_row][vc_column][vc_single_image image=”17754″ img_size=”full” css=””][mk_fancy_title font_family=”none”]\nMICE Workshop (By-Invitation Only): The Profitability Equation: Rooms × Meetings. How Meetings Multiply Your Hotel’s Total Revenue per m²\n[/mk_fancy_title][vc_column_text css=”.vc_custom_1766079162890{margin-bottom: 0px !important;}”]📅 Wednesday\, January 14th\, 2026\n 📍  InterContinental London Parklane\n🕘 9:00 AM – 12:00 PM \nModerated by Mark Struik and Thijs Peters\, Partners at Conventus Consultants. \nHotels often underestimate the real financial impact of MICE — not only in room nights\, but in hidden margins\, F&B\, upsell opportunities and the true value of meeting space. This workshop explores the commercial tension every hotel faces: should you contract rooms far in advance at lower group rates to secure meeting business\, or hold out for high-yield transient demand on peak dates? \nUsing real data insights\, profitability dilemmas and strategic trade-offs\, we challenge industry assumptions and reveal how smarter alignment between Sales and Revenue can dramatically increase Total Revenue per m². \nThis workshop is designed for senior hoteliers\, commercial strategists\, revenue leaders\, and sales & marketing professionals looking for new perspectives and inspiration. \nPlease note that this session will be by-invitation-only. HSMAI Europe members may register here – all registrations are subject to approval.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][mk_padding_divider size=”30″][vc_btn title=”Register Now” color=”green” size=”lg” align=”center” css=”” button_block=”true” link=”url:https%3A%2F%2Feur.cvent.me%2F5Vv7BR”][/vc_column][/vc_row]
URL:https://hsmai.eu/event/mice-workshop-by-invitation-only/
LOCATION:InterContinental London Park Lane\, One Hamilton Place\, Park Ln\, London\, London\, W1J 7QY\, United Kingdom
ATTACH;FMTTYPE=image/png:https://hsmai.eu/wp-content/uploads/sites/15/2025/11/mice-workshop.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260114T090000
DTEND;TZID=Europe/London:20260114T120000
DTSTAMP:20260613T182805
CREATED:20251121T155912Z
LAST-MODIFIED:20251215T152312Z
UID:10000606-1768381200-1768392000@hsmai.eu
SUMMARY:Talent Workshop (By-Invitation-Only): "Step Up Your Talent Game"
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”17753″ img_size=”full” css=””][mk_fancy_title color=”#669933″ size=”25″ margin_bottom=”0″ font_family=”Merriweather” font_type=”google” responsive_align=”left”]\nTalent Workshop (By-Invitation-Only): “Step Up Your Talent Game: Developing Strong Commercial Leaders” \n[/mk_fancy_title][mk_padding_divider size=”20″][vc_column_text css=”.vc_custom_1765812188391{margin-bottom: 0px !important;}”]📅 Wednesday\, January 14th\, 2026\n📍 InterContinental London Park Lane\n🕘 9:00 AM – 12:00 PM \nModerated by Michael Wierling\, Director HR\, Northern Europe at IHG Hotels & Resorts and the Chair of the HSMAI Europe People & Culture Advisory Board. \nDeveloping strong commercial leaders is not an HR responsibility — it’s everyone’s responsibility. Whether you work in sales\, marketing\, revenue\, operations\, HR\, or education\, every role has an impact on how the industry attracts\, develops\, and retains commercial talent. \nThrough the diverse mix of people in the room — different companies\, seniority levels\, and disciplines — we will build a full picture of what developing strong commercial leaders looks like in today’s hospitality industry. We will discuss what the industry is doing well\, what needs to change\, what opportunities we can leverage\, and what practical actions each of us can take back to our own organisation to step up our talent game. \nThis workshop is designed for hoteliers and educators across HR and non-HR functions\, from experienced commercial leaders to those just beginning their careers. It is for those who want to step up their talent game and contribute to a more resilient commercial talent pipeline in hospitality.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][mk_padding_divider size=”20″][vc_btn title=”Register Now” style=”classic” color=”green” size=”lg” align=”center” css=”” button_block=”true” link=”url:https%3A%2F%2Feur.cvent.me%2F7kvdBl”][/vc_column][/vc_row]
URL:https://hsmai.eu/event/talent-workshop-step-up-your-talent-game-by-invitation-only/
LOCATION:InterContinental London Park Lane\, One Hamilton Place\, Park Ln\, London\, London\, W1J 7QY\, United Kingdom
ATTACH;FMTTYPE=image/png:https://hsmai.eu/wp-content/uploads/sites/15/2025/11/talent-workshop.png
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260114
DTEND;VALUE=DATE:20260117
DTSTAMP:20260613T182805
CREATED:20250814T080522Z
LAST-MODIFIED:20250826T102823Z
UID:10000591-1768348800-1768607999@hsmai.eu
SUMMARY:Commercial Strategy Week 2026
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”17355″ img_size=”full” alignment=”center” css=””][/vc_column][/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1755780854837{margin-bottom: 0px !important;}”]\nWelcome to\nCommercial Strategy Week 2026\n[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1755780819380{margin-bottom: 0px !important;}”]After the highly successful 2025 conference\, we are thrilled to announce that we will be returning to London once again for next year’s conference\, from January 14th to 16th\, 2026! We’re excited to once again set the stage for insightful discussions\, networking\, and the latest industry advancements. \nHSMAI Europe’s Commercial Strategy Conference – the evolution of HSMAI ROC – reflects the development of marketing\, revenue optimization\, sales\, and other commercial functions into new and evolving commercial strategy organisations inside many hotel companies. \nThe conference — and pre- and post-conference certifications\, leadership day\, training and roundtables — will equip commercial professionals and leaders with the skills\, knowledge\, and strategic vision necessary to navigate the ever-evolving landscape of hotel commercial strategy while driving profit throughout the customer journey \nSAVE THE DATES FOR COMMERCIAL STRATEGY WEEK 2026: \n\nPre-conference workshops and trainings | Wednesday\, 14th January\n\nMain conference and HSMAI Awards Europe | Thursday\, 15th January\n\nPost-conference roundtables (by invitation only)| Friday\, 16th January\n\n\n[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_btn title=”READ MORE” color=”violet” size=”lg” css=”” link=”url:https%3A%2F%2Fhsmai.eu%2Fcsw_2026%2F”][/vc_column][/vc_row]
URL:https://hsmai.eu/event/commercial-strategy-week-2026/
LOCATION:InterContinental London Park Lane\, One Hamilton Place\, Park Ln\, London\, London\, W1J 7QY\, United Kingdom
ATTACH;FMTTYPE=image/png:https://hsmai.eu/wp-content/uploads/sites/15/2025/08/header-tickets-csw-2026-1.png
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Amsterdam:20240119T090000
DTEND;TZID=Europe/Amsterdam:20240119T120000
DTSTAMP:20260613T182805
CREATED:20230426T131302Z
LAST-MODIFIED:20240117T145023Z
UID:10000351-1705654800-1705665600@hsmai.eu
SUMMARY:Roundtable for Commercial & Marketing Executives (by invitation only)
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”14802″ img_size=”full”][vc_column_text css=”.vc_custom_1705185798863{margin-bottom: 0px !important;}”]\nSales and marketing in hospitality: Ecosystem\, Relevance and Innovation\n\nHow deep consumer insight can help us change our thinking\, and how this translates into the commercial arena.\nThe power of a Symbiotic sales – how to build a go to market strategy that is mutually beneficial and provides value to immediate customers\, partners and the communities it serves.\n\nThis session is led by Hannah Ajikawo\, CEO & Founder of Revenue Funnel and James Wheatcroft\, Global Senior Vice President Midscale Brands at Accor. \nHannah works with revenue and sales leaders to break down silos and align their go to market organisations. This is done by applying a set of proprietary frameworks that align the entire organisation to a typical customer journey. \nThis consistency across the teams helps to prevent revenue leakage and convert more opportunities and higher contract values. \nAre you interested in participating? Please sign up following the button below.[/vc_column_text][vc_btn title=”REGISTER HERE” color=”success” size=”lg” align=”center” button_block=”true” link=”url:%20https%3A%2F%2Feur.cvent.me%2FGoYzw|target:_blank”][/vc_column][/vc_row]
URL:https://hsmai.eu/event/roundtable-for-commercial-executives/
LOCATION:InterContinental London Park Lane\, One Hamilton Place\, Park Ln\, London\, London\, W1J 7QY\, United Kingdom
ATTACH;FMTTYPE=image/png:https://hsmai.eu/wp-content/uploads/sites/15/2023/04/executive-roundtable-.2.png
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Amsterdam:20240118T183000
DTEND;TZID=Europe/Amsterdam:20240118T230000
DTSTAMP:20260613T182805
CREATED:20230426T131206Z
LAST-MODIFIED:20240106T132745Z
UID:10000350-1705602600-1705618800@hsmai.eu
SUMMARY:HSMAI Awards Europe 2023
DESCRIPTION:[vc_row][vc_column][vc_column_text css=”.vc_custom_1699032103776{margin-bottom: 0px !important;}”]The annual HSMAI Awards Europe recognises the people and companies that have shown excellent work in the hospitality\, tourism\, and travel industries. This event allows companies and employees to show that they value and recognise the importance of each other.  \nAs a member you will be able to apply to one or more company and individual nominations and recognize your efforts in various categories including\, HSMAI Europe Sustainability Award and Revenue Optimisation Professional Award. \nThis event takes place in conjunction with HSMAI ROC Europe 2024[/vc_column_text][vc_btn title=”TAKE ME TO THE EVENTS PAGE” color=”green” link=”url:https%3A%2F%2Fhsmai.eu%2Fhsmai-awards-europe-2023%2F|target:_blank”][/vc_column][/vc_row]
URL:https://hsmai.eu/event/hsmai-awards-europe-2023/
LOCATION:InterContinental London Park Lane\, One Hamilton Place\, Park Ln\, London\, London\, W1J 7QY\, United Kingdom
ATTACH;FMTTYPE=image/png:https://hsmai.eu/wp-content/uploads/sites/15/2023/04/hsmai.png
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Amsterdam:20240118T080000
DTEND;TZID=Europe/Amsterdam:20240118T170000
DTSTAMP:20260613T182805
CREATED:20230426T130956Z
LAST-MODIFIED:20240106T133300Z
UID:10000349-1705564800-1705597200@hsmai.eu
SUMMARY:ROC Europe 2024
DESCRIPTION:[vc_row][vc_column][mk_fancy_title color=”#663399″ size=”30″ font_weight=”bold” font_style=”italic” font_family=”Merriweather” font_type=”google”]Leading the Way![/mk_fancy_title][/vc_column][/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1698656016181{margin-bottom: 0px !important;}”]\nROC is the must-attend event where senior commercial leaders come together to discuss critical strategic issues and share best practices in pricing and revenue optimization. \nJoin ROC Europe 2024 in London on Thursday 18 January \, 2024\, to explore the latest insights in hospitality Revenue Optimisation\, Sales\, Marketing\, and Distribution. HSMAI Europe ROC has established itself as the premier learning exchange for commercial leaders in the hospitality industry. \n[/vc_column_text][vc_btn title=”Take me to the event Website” color=”green” link=”url:https%3A%2F%2Feur.cvent.me%2FVBzKm|target:_blank”][/vc_column][/vc_row]
URL:https://hsmai.eu/event/roc-2024/
LOCATION:InterContinental London Park Lane\, One Hamilton Place\, Park Ln\, London\, London\, W1J 7QY\, United Kingdom
ATTACH;FMTTYPE=image/png:https://hsmai.eu/wp-content/uploads/sites/15/2023/04/super-early-bird-roc.png
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Amsterdam:20240117T150000
DTEND;TZID=Europe/Amsterdam:20240117T200000
DTSTAMP:20260613T182805
CREATED:20230426T130902Z
LAST-MODIFIED:20240106T132508Z
UID:10000348-1705503600-1705521600@hsmai.eu
SUMMARY:HSMAI Europe Leadership Day 2024 (Internal)
DESCRIPTION:[vc_row][vc_column][vc_column_text]\nHSMAI Europe Leadership Day 2024\nDate: Wednesday\, 17th January 2024\nTime: 3:00 pm – 8:00 pm (Including Working Dinner)\nVenue: InterContinental London Park Lane \nThe HSMAI Europe Leadership Day 2024\, an invitation-only event\, will take place at the InterContinental London Park Lane.  For this gathering we invite HSMAI Europe Advisory Board members\, Rising Leaders Council\, Board of Directors members\, Student Council and special supporters and sponsors of the region. \nHSMAI Europe will unveil their Activity Plan and strategic initiatives for 2024 and discuss the opportunities in front of us.  \nHSMAI in Europe is dedicated to fostering positive leadership and embracing challenges with an opportunity driven mindset. We highly value members who  prioritize seizing opportunities and inspire others through people-centric ideas\, initiatives\, and dialogues\, thereby enhancing the overall growth of the HSMAI organization. In our pursuit of positive leadership and resilience\, we seek members for our initiatives with an optimistic\, constructive perspective\, individuals who view setbacks as opportunities for growth and learning. \nNote: Attendance is by invitation only.[/vc_column_text][/vc_column][/vc_row]
URL:https://hsmai.eu/event/leadership-day-internal-2024/
LOCATION:InterContinental London Park Lane\, One Hamilton Place\, Park Ln\, London\, London\, W1J 7QY\, United Kingdom
ATTACH;FMTTYPE=image/png:https://hsmai.eu/wp-content/uploads/sites/15/2023/04/leadership-day.png
ORGANIZER;CN="HSMAI Region Europe":MAILTO:postbox@hsmai.eu
END:VEVENT
END:VCALENDAR